How to Make ChatGPT Recommend Your Business | Brett Farmiloe

What happens when a customer asks ChatGPT for the best company in your category and your business never appears? Featured founder and Help a Reporter Out CEO Brett Farmiloe joins Ryan Alford to explain how earned media, expert quotes, and credible third-party mentions can improve AI visibility and influence which brands large language models recommend.

Brett breaks down why one major press hit rarely transforms a business, why PR must be treated as a consistent long-term effort, and …

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How Earned Media Gets Your Business Recommended by AI with Brett Farmiloe

Brett Farmiloe built Featured after seeing small-business owners with deep expertise but no reliable way to get quoted by the media. He joins Ryan Alford to discuss earned media, digital PR, AI search visibility, and the revival of Help a Reporter Out.

They explain how media citations may influence LLM recommendations, why AI is compressing the marketing funnel, and why a single high-profile feature rarely produces instant revenue. Brett also shares how Featured and HARO connect jour…

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Credibility vs. Authority: Do you know the difference?

Credibility means you have experience, but authority is how the world perceives you. Most experts already have enough credibility—they just need to change how they present their brand to build real authority.

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Mercedes-Benz Executive: Why Great Products Still Lose Customers | Lisa Holladay

A great product can earn the first sale, but it cannot guarantee a customer will stay. TIGER 21 Chief Experience Officer Lisa Holladay joins Ryan Alford to reveal how her years leading brand experiences for Mercedes-Benz, The Ritz-Carlton, and St. Regis shaped her approach to customer loyalty.

Lisa explains why brands need fans, how mapping every customer touchpoint creates long-term value, and why exceptional experiences matter even more when the product falls short. Ryan and Lisa a…

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How Mercedes-Benz, Marriott, and TIGER 21 Build Brand Loyalty | Lisa Holladay

Lisa Holladay has spent her career building loyalty for Mercedes-Benz, The Ritz-Carlton, St. Regis, and now TIGER 21. She joins Ryan Alford to explain how intentional customer experience turns transactions into lasting relationships and why product quality alone cannot create brand love.

Their conversation covers customer journey mapping, experiential marketing, surprise-and-delight moments, community building, and the challenge of creating meaningful value for ultra-high-net-worth m…

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Your Most Popular Product Might Be Killing Your Profit | Yarin Gaon

Your highest-selling product might be the exact thing draining your bank account. Fractional Partners founder Yarin Gaon joins Ryan Alford to explain why growing businesses get stuck when they chase more customers, more offers, and more revenue without understanding what actually generates profit.

Yarin breaks down his “growth by subtraction” framework and reveals how a multimillion-dollar plumbing company discovered that one of its most popular services was losing hundreds of thousa…

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