Right About Now with Ryan AlfordSearch 656 episodes
Ryan Alford
#1in Marketing on Apple
three years running

Most business advice is wrong.Here’s what actually worked.

Legendary business advice from legendary people, every week.

656Episodes361Operators interviewed4.2MWords, fully searchable4.91From 340 ratings
Who’s been on

Bruce Buffer · Christopher Lochhead · Gary Vaynerchuk · Sean Whalen · Grant Cardone · Jasmine Star · Sawyer Hemsley · Alex Morton · Brad Lea · Mark J. Kohler · Jen Gottlieb · Jim Kwik · Matt Britton · Veronica Shelton · Ken Wentworth · Jamil Damji and 340 more →

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The newsletter

One email a week. What actually worked.

The best of the archive plus what’s new — pulled from conversations with 360 operators. No fluff, no recycled LinkedIn advice.

Ryan Alford on the cover of Podcast Magazine
About the host

Ryan Alford

Twenty years building brands, then eight years asking the people who actually did it how they pulled it off.

Ryan ran national campaigns for household names before founding Radical, the agency behind brands you already use. He started this show to cut through the recycled advice that dominates business media — the kind written by people who have never made payroll.

Six hundred and fifty-four episodes later, Right About Now is top 25 in the United States across every category, top 5 in Business, and number one in Marketing three years running on Apple’s own charts.

Top 40 Over 40 in PodcastingFounder, Radical1M+ monthly listeners4.91★ · 340 ratings
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Answers

Questions the archive settles

All answers
7 episodes answer this

How do you build a personal brand without selling anything?

Protect the person doing the selling from operational minutia so they can focus entirely on the client, and use environm

Personal Brand & Positioning
6 episodes answer this

How much does a Super Bowl commercial cost?

A 30-second Super Bowl spot ran about $5.6 million in media alone; once you add agency and creative costs Ryan estimates

Advertising & Paid Media
6 episodes answer this

Should I sell on Amazon or stay direct to consumer?

Convert Amazon buyers to DTC using the customer service insert as a touchpoint - offering 10% off a direct purchase can

Ecommerce & DTC
5 episodes answer this

Why did Elon Musk buy Twitter and turn it into X?

Elon Musk followed his roughly 9-10% Twitter stake with an official offer to buy the company outright for $43 billion in

Social Media Strategy
5 episodes answer this

Should you cut ad spend during a recession?

Analytic Partners found brands that increased paid advertising saw a 17% rise in sales, while those that cut spend lost

Social Media Strategy
5 episodes answer this

How long can Instagram Reels videos be now?

Instagram Reels extending to 30 seconds is an entertainment play against TikTok that should lift engagement and make edi

Social Media Strategy
5 episodes answer this

What is category design in marketing?

Among company design, product design and category design, category is the single point of failure — if there's no market

Personal Brand & Positioning
4 episodes answer this

How do I research competitors before starting a personal brand?

Research before you post: study five direct competitors (including much larger names) and five indirect competitors who

Personal Brand & Positioning
Right About Now — business advice from 361 operators