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July 24, 2026
The Science of Going Viral: Why Storytelling Beats Algorithms and AI
Why do some creators go viral repeatedly while most brands disappear after three seconds? Brendan Kane, founder of Hook Point and author of The Guide to Going Viral, joins Ryan Alford to explain how storytelling formats, audience retention, pacing, tension and detailed content analysis drive repeatable social media growth.
Brendan breaks down the first YouTube influencer campaign, the 5,000 content variations behind his one-million-followers experiment and the “generalist principle” …
July 24, 2026
The Science of Going Viral: Why Storytelling Beats Algorithms and AI
Going viral once can be luck, but doing it repeatedly requires a system. Brendan Kane, founder of Hook Point and author of The Guide to Going Viral, joins Ryan Alford to reveal the creative research, storytelling formats and retention principles behind consistently successful social media content.
Drawing on his experience with global brands, celebrities and more than 5,000 content tests, Brendan explains why proven formats outperform trends, hacks and endless posting. Ryan and Brend…
July 21, 2026
The Mental Trick That Stops Bad Decisions Under Pressure
Mental performance coach Evan Marks joins Ryan Alford on Right About Now to explain why knowing what to do means nothing without consistent execution. Drawing from his experience on Wall Street and coaching athletes, executives, traders, and business owners, Evan reveals how unconscious emotional reactions interfere with judgment and performance.
Ryan and Evan discuss how to create mental space between an emotion and a decision, why behavior must change before feelings do, and how re…
July 21, 2026
The Mental Performance Framework for High-Pressure Decisions
Evan Marks joins Ryan Alford on Right About Now for a conversation about mental performance, emotional awareness, and making better decisions under pressure. Evan explains why emotions should be treated as information rather than ignored and how creating mental space allows people to consciously choose their next behavior.
Ryan and Evan examine why people often wait for confidence or motivation before taking action, even though behavior usually changes before feelings do. They discus…
July 17, 2026
Most Businesses Should Never Raise Venture Capital | Navin Goyal
Navin Goyal joins Ryan Alford on Right About Now to explain why venture capital is not the right path for most founders, even when raising money feels like proof that a business is succeeding. Drawing from his experience as a physician, entrepreneur, founder, and investor, Navin breaks down the difference between passive funding and active capital that brings experienced operators into the business.
Ryan and Navin discuss why execution is often a much bigger problem than access to m…
July 17, 2026
Most Businesses Should Never Raise Venture Capital | Navin Goyal
Navin Goyal joins Ryan Alford to discuss the realities of venture capital and why most companies may be better served by staying scrappy instead of immediately pursuing outside investment. As a physician, entrepreneur, and co-founder of Loud Capital, Navin has experienced funding from both the founder and investor sides of the table.
Ryan and Navin explore active capital, the execution gap that appears after funding, and how experienced operators can help companies grow while using l…
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