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July 14, 2026
Stop Chasing Influencers. Build an Ambassador Army Instead. | Luke Yarnton
Influencer marketing has changed—and according to Luke Yarnton, most brands are still using an outdated playbook. Ryan Alford sits down with the co-founder of The Rave to discuss why today’s winning brands are shifting away from celebrity influencers and building ambassador communities from customers who already know and love their products.
Ryan and Luke explain why micro and nano influencers consistently outperform larger creators, how brands can identify influential customers hid…
July 14, 2026
How Brands Turn Customers Into Their Best Marketers | Luke Yarnton
Luke Yarnton joins Ryan Alford to discuss why the future of influencer marketing belongs to customers—not celebrities. As co-founder of The Rave, Luke shares how brands are identifying influential customers already purchasing their products and turning them into long-term ambassadors through authentic relationships and community building.
Ryan and Luke explore how micro and nano influencers outperform traditional celebrity campaigns, why trust matters more than follower count, and ho…
July 10, 2026
The Legal Tax Moves That Help Rich People Get Richer | Mark J. Kohler
Mark J. Kohler joins Ryan Alford on Right About Now for a blunt conversation about taxes, wealth, small business, and the strategies most entrepreneurs are missing. Mark breaks down why taxes are one of the biggest costs in your life and why business owners need to stop expecting an accountant to magically fix everything after the fact.
Ryan and Mark dig into side hustles, rental properties, write-offs, family payroll, Roth IRAs, home office deductions, bookkeeping, and why the tax c…
July 10, 2026
The Legal Tax Moves That Help Rich People Get Richer | Mark J. Kohler
Mark J. Kohler joins Ryan Alford on Right About Now to talk about how entrepreneurs, side hustlers, and small business owners can think differently about taxes and wealth. As a tax attorney, CPA, author, and educator, Mark explains why the tax code is not just something to fear once a year, but a tool business owners can learn to use legally and strategically.
Ryan and Mark cover the difference between earning more money and keeping more money, including how side hustles, rental prop…
July 7, 2026
This 10-second copywriting trick triggers instant buying emotions.
The art of copywriting meets science. Align your data and evidence to support the exact emotional response your audience is already feeling.
July 7, 2026
Why your marketing is failing to resonate with your audience.
If your copy feels superficial, it's because it lacks a foundation. Align your words with genuine values, and watch your dream customers immediately respond.
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