00:05
You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. We are almost into late February, early March here. I guess it definitely is late February, but either way, we're excited about today's guest. I'm joined by Noah Sims, who is the first guest that I've ever struggled with, you know.

00:33
Naming his exact specialization because he has many, which we're going to talk about Noah, but uh, he was, uh, you know, a top four, uh, finalist in master chef season 10, which we're going to talk about in detail. He does not want to be called a professional chef, but he's a hell of a good cook and might just be the best hole digger on the face of the earth. But Noah Sims, welcome to the show.

00:58
Hey brother man, thank you so much for having me. I've been really looking forward to this. Uh, I really think we're gonna have a hell of a time talking about a variety of a plethora of interesting conversation. Absolutely. If I've learned nothing from you, uh, and we met through, you know, the wonderful wide world of the internet, uh, and so I, uh, have learned nothing then that you are a man of many things and many, uh, many, many angles. So, uh,

01:27
I was fascinated to have you on and definitely want to uncover as many layers of the onion as we can to use my food analogy. Let me see how many food analogies I can use. I've been drooling over all the videos you send me, the food you cook. So I mean, that alone has got my interest piqued.

01:48
Oh man, I mean, yeah, absolutely man. No, I, you know, I'm always about those big bowl, beautiful flavors and trying to be a Jack of all trades, trying to always, uh, learn everything I can read as much as I can, always trying to progress as a good Christian human. Well, I know you, uh, you grew up digging holes, so to speak, but I do want to start since it is where potentially people have seen you on television and otherwise, you know, what

02:17
Where did the cooking passion come from and whether or not you're a professional chef, even though I think in what I'm seeing looks pretty damn professional. Where did all that come from? Talk us through what got you on the show, what got you interested in cooking. Where's all that passion come from? Um, I, it really starts with having my mom work a full-time job.

02:45
and then somehow pulling a David Copperfield magic trick and providing this incredible meal in like an hour after working all day for me and my three siblings and my dad who would still probably be working. I always thought that was incredible how she was able to unify and how important it was to have a family meal every night. Could not touch the phone. My dad probably would have tackled you.

03:11
do not touch this, like it was family time. And I saw how important that was and how much I learned about manners, respect, things that I was like back then, like what the hell am I doing all this for? But now I realize how important that was. Having my mom be a incredible cook that is a type of cook that's just like, what's in this? Like, I don't know, I was just thinking through it and I put this and a little bit of that, a little bit of this and then bang on, you don't have a recipe for this? It's like the best.

03:41
meatloaf I've ever had or whatever. And I thought that was like magic. And it's like my brain works exactly like my mom, very analytical on figuring out the chemistry, the why, how, what's going on. If we do this, what will happen? So cooking was such a natural progression for me. I'm always a people's person. I know you'd never guess that, but I love people. So I never really wanted to be in the kitchens because I couldn't talk into people. So I wanted to work front of the house and restaurants.

04:11
But whenever I moved back home to take care of my grandma who had emphysema, I really started hammering down on my culinary passion. Cooking for her, she had really bad vision. So like aesthetics weren't even important. It was just flavor for her. So always get really good food out for her so she could really enjoy. So she was like an R&D master. And cooking stuff she's never heard about. And one day my grandma always wanted well done steak, like dead shot.

04:40
run over black. And then I was like, my grandma was blind. I was like, I'm gonna cook her a medium rare steak and let her have a really, I don't remember giving her that bite. And I'm like, this is so tasty and juicy. Like, yeah, grandma. She's like, well, how'd you cook this? I was like, just the way you like it, grandma. She's like, I like this, I've never had it like this. Yeah, grandma.

05:01
So like going to culinary school, while I was taking care of my grandma, like it was one of those, like I said, trust the process. Like going to culinary school for a free ride, like I had Hope Scholarship. So I was able to go from business school, which I did not complete, and go to culinary school where I kept a complete 4.0, made 100 on everything. Like I really excelled. I was at the top of my class, number two. There was a guy that was beyond me.

05:28
And I still talk with him, he owns his own restaurant now, his name's Matt Wallace. He's probably one of the most naturally talented cooks I've ever, he's in South Carolina. He has a restaurant there called The Black Sheep. Literally one of the most God given talented people I've ever met, brilliant, incredible. And then he jumped off the page. I was like, you're the only guy that I'm competing with. I'm just telling you, it's day one right now. I'm telling you, you're the dude. And he did, he was superior to me. I can outwork a knife, everything else, he's got me beat by a country mile.

05:58
He drove me though, Matt drove me. Like I wanted to try to keep up with him. We went to this restaurant called Woodfire, who was Kevin Gillespie. I know you gotta know who Kevin Gillespie is. It was like 10 years ago, it was 2010 when we went there. I remember seeing the elegance and like how he did it and just having this bite of pork belly that literally dissolved in my mouth. And like our final that year was to recreate a dish from there. I remember making this.

06:24
this honey lacquered balsamic quail with his cornbread cream sauce and it it just was something that just kept my passion going and then whenever my instructor told me and matt that we're wasting our time that we did not need to spend another year here that we'll learn way more in the kitchens to go we're like you know what let's go so pieced out matt went his way i went my way and you know the rest is kind of history we got into athens when my grandmother passed away

06:53
That's part of the reason that I also left because I was like, I'm gonna go do my dream, which was live in Athens, Georgia, and cook in the restaurants. So I moved to Athens and immersed myself working literally four jobs at one time at a time. Like I'm talking like three hours of sleep, like five days, six days a week. Like just, and I look back now and I'm just like, yeah, I did that. Like, hell yeah, I did. I'm not gonna have to tell my kids like, oh, you think you got it now? Let me tell you this, time I had four jobs at once.

07:21
I walked to them in the snow with no shoes on. Four ways, not even two ways, four ways. Had to double back, had to do wind sprints back and forth just to get to work. Cause I wanted to get my exercise in all the while I was doing it.

07:35
Except like one of the jobs is get there at 6 30 in the morning and start washing dishes with a sink that was below My crops where I was hunched over like Quasimodo till like five o'clock that day So the exercise and so no it will stop there. You're six seven, right? Okay. Yeah, so well, it's tall brother And I'm six five and so people don't realize like sinks toilets any house built before like 85 You know every sink every toilet everything is like a miniature play world for for us tall

08:05
people of the world. Yeah, you're preaching yeah, 100 the toilet thing for sure, because I used to weigh like 360 pounds. I can't tell you how many broken toilet seats I did in my life. Like there's a weird record probably all back. Most toilet seats broke.

08:23
But yeah, no 100% big people problems at all. It worked out though, like Delta, I love Delta. If you have a problem with Delta, I'm upset with you. Delta's always taking great care of me. They always upgrade me, because I walk up and say, hey ma'am, listen, do y'all need a volunteer to rip the door off in case of an emergency and evacuate everybody in a peaceful manner? Because if you do, I'm your guy. Boom, free upgrade. Forever, I've never paid $30 upgrade. Like swear as God, my witness, same thing today, free upgrade. Yes.

08:51
I, I, you get that and you get the natural, uh, in, in case of an emergency, who's going to kick this guy's ass. He's really active. Like I get the, you get that vote too. Like who's, who's going to be the threat stopper at the bar. That's me always though. I'm my, my friends say it's the night and shining armor. Like if I see a woman get touched by a man, I'm literally going to assault that guy. Like I'm going to get buried. I've never met, I've never been arrested. No tickets. I've always just been one of those guys that if somebody's going to mistreat somebody sticking up for a small person.

09:20
I was raised that way. Like there's no bullying, like unacceptable. Like if they look at me, I'm like, yes, I'm looking at this person. I'm about to do something. Yes, I'm there. I got you. So we're in Athens. We're, we're washing dishes at our ankles, uh, and, uh, working your way up. Yeah. So, so I'm working this job. I'll get, I'll digress just a smidge, which is really cool. The wildest thing that I've ever. Like Ripley's believe it or not.

09:49
was when I went over there, I wanted to work at one of four restaurants and I needed an apartment. So I went and called this guy named Cole Barks who ran United Realty and he's like, all right, well I got this one apartment, I'll show you, nothing really else is open, we'll show you. I go to this apartment, the only one I see is like, yes, this feels like home, I love this place, how much? $6.50, perfect, awesome. I'm like, I'll move over first month, perfect. My dad moves me, my dad graduated UGA 71 or 72.

10:19
and as soon as we pull up, as soon as we pull up, my dad looks like weird as hell. And I was like, what's wrong with you? He's like, this is either a good omen or a bad omen. I used to stay here. I was like, get the hell out. He's like, no, I used to stay in these exact apartments. I was like, really? Yeah. He goes, that one right on the index to the middle case. He's like, that's the same stairwell. I go, well, this got really weird because that's my apartment. He goes, no, white as a ghost.

10:45
We go there, I open the thing, my dad's just looking like he's just seeing like the crazy, he's like, yeah, it goes, they read Marla goes, but we printed this, the assistant swim coach, she goes, me and Steve are in the bag, stay in the same apartment, dad paid $135 a month and 71 for that part of the same apartment, same apartment that my dad stayed in 40 years before that. What are your chances?

11:09
So staying at this working at the vegan vegetarian restaurant called The Grit, getting my head taken off, working as a bouncer, also working as a server, my good friends getting a terrible car accident, go 100 miles an hour off the road, barrel rolled an M5 like Star Fox into a tree, quadriplegic brain injury, double fractured wrist, three people. I pray about it.

11:37
figure out what the hell I need to do. I was one of the first people on the scene. I did not leave the hospital. I went over to Erlanger and I was there until they transferred to Shepherd for five straight weeks. So I had called my boss. I was making almost no money, like barely making the bills, like trying to figure out what I needed to do. And I was over there for five weeks. So when I came back, I thought I would have the same position, but they're like, listen, since you're gone, there's like four people that have been hired. So you're kind of going back in the line. And I'm like,

12:08
OK, well, I'm going to just keep working, making this money, because I got a free meal and a free beer at every shift. And that, like, fed me. Like, I had to keep this job because I'd make this plate of slop. I can't explain to you how many calories were in this, son of a bitch. But I'm talking, like, macaroni and cheese, black and all vegan vegetarians that have black beans, salsa, sour cream, as much as we can get in this, son of a bitch. They'd like crack it open. Every day I got that.

12:33
So when I came back, they put me back on there and actually put another sink in that was like six inches shorter. Like, I'm like, are you kidding me? Like, what the hell am I supposed to do? So I was like, is there anything else I can do? Like, they're like, well, yeah. Well, what are you with a knife? I was like, what am I with a knife? They've been telling me on culinary school, like, let me show you. So I go up to do the chopping, blow it out of the water. We're talking 160 quarts of vegetables in an eight hour shift is how many you're supposed to do it. I can do it in five.

13:00
So they pay me for eight hours of something. I can do it in five. And now I'm the grand master chopper and I'm out of the dish pit three days out of the week. Instead of five days, and I'm only doing it three with chopping two. So now I'm getting, and this is kind of the whole story, is I'm getting paid to practice. So now I'm getting all of these vegetables, mushrooms, peppers, it's a vegan vegetarian restaurant. Can I explain to you how many, any vegetable you can think of? I fucking chopped it. So we're going.

13:26
We're going through 160 courts in five hours. My knife is literally honing to myself. I'm literally becoming one, like our souls are uniting. And I become exceptional at that. And I get recruited into another job. I become the line master at Copper Creek Brewery. I keep hammering down. I moved back to Blue Ridge after my Athens.

13:54
working at the family business, trying to make a bunch of money, building the business, working on my craft. Then I get into being a, I get a call from a service manager at KIA, says, hey listen, I think you would be really good at this job and we really need you to see if you can do this. Like what's the job? Because I need you to run the service department. I go, I have never done that in my life.

14:22
And I'm pumping shit digging holes right now. And I'm like, what does it involve? He goes, you being you, that's it. Just you do you. He's like, you talk, you sell, you just do you. So I'm like, all right, I'll try it. So they were 717 out of 717 on customer service when I got there. Month one, employee of the month, within eight months, we are eighth in the country on customer service. I'm the only person in the southeastern United States with 100% retention.

14:52
There's not one thing that's been filed that I lied or anything else because I wouldn't, I'd take them back and show them what the hell was going wrong. I would go never, never beat them over the bush. Give them great deals, take care of the people like they're my grandparents. And I was like, look at this. It's amazing what honesty does in a service department when you're not trying to bust them over the back of the head, like a baby seal. So I got recruited by Kia went to key university. They wanted me to keep doing this. I told them to go fly a kite because I hate.

15:21
the snakes that all the car business is. If I wanted to be a billionaire on dishonesty, I'd have already been there, but I can't do that. I don't wanna do that. So I got back in the kitchen, kept cooking, and then boom, master chef. That's my short answer, how's that? You're not short on anything. No sir, not at all. Not at six, seven. So I do wanna talk about,

15:51
You know, the stories out there, I'm sure they documented it and all that. But for our listeners, what was that process like for, for getting on Master Chef, was it more, uh, complicated or less than complicated than you'd think? It was rather what a great question. I will do this short answer. Uh, so how I got on Master Chef is it is literally like out of a movie. My best friend, uh, Jake, who I've known since I was six, who's the writer for

16:21
247 and rivals UGA. Yeah. Sent me over a thing that said MasterChef casting in Atlanta and said, listen, let's see if you are what we think you are or if you're a bitch. And I was like, okay, where is this? And I look on the Google Maps. I'm in downtown Atlanta. This son of a gun is 13 minutes from my house. I was like, if this isn't destiny.

16:48
I don't know what it's like. OK, I'm in. So it's supposed to be there at 9 o'clock. I'm a punctual. I can't explain to you about how pissed I get when someone's late. Like, patience goes out the window. Like, if you're show up 30 minutes late, I'm just very not OK. Like, my parents grilled, that's respect. So I'm like, I'll show up 30 minutes early. I'll get in line. It'll be great. Dude, I show up, and it is like Barnum and Bailey Circus. It is.

17:18
I don't know what the hell is happening. There's literal thousands of people. I'm like, okay, well, this is, well, okay, whatever. I go into the building. They give me this pamphlet of 27 pages. They're like, have you filled this out yet? I was like, where could I have filled this out? They're like, it was online. You could have printed it all. I was like, well, I guess I'm gonna be here all morning just filling out these documents. So I'm sitting in this room.

17:46
looking at all these people and what the thing online stated, and again, this goes back to analytics and you're gonna love this stuff. So they said you have five minutes to prepare a ditch that if it's hot, it needs to be served hot. If it's cold, it needs to be served cold. You have nothing, you can't heat it up or like, you have nothing like whatever you bring is whatever you bring. So immediately I'm like, well, that's a trick. Like clearly you wouldn't want to have a hot thing because you don't know how long you're going to be in this.

18:16
building right so immediately I'm like cold I can control cold I can bring a cooler steak tartar I'm gonna do a Kobe beef steak tartar it's gonna knock their head off homemade French baguette hold the phone shut the door game over so I've got my cooler I'm watching some guy that looks like Steve Irwin carrying like a moss thing around with him it looks like a seventh grade science project saying that he forged everything on the plate

18:45
I mean, I'm like, what in the hell is going on? I mean, you're saying ridiculous things. Like, are you seriously thinking that that plastic thing is gonna be workable? Like, no. So I'm in this room for two hours. All of a sudden we get in this line to go upstairs. As soon as we're walking upstairs, you see this freaking giant looking photograph like a Polaroid on the top of the stairs and they're handing people like props. They're like, all right, take a picture.

19:13
Well, immediately I know exactly what the hell this is. They want to see if you're off the cuff, got personality. They want to see, they're just testing to see if people, dude, people are like mugshot. Like, dude, I get these things. I look like a meth head flight traffic control guy, dude. I've got like Gordon Ramsay's face. Like we're doing like some glow stick dance with these things. People laugh, they're like, go that way. Get in this room of 60 people.

19:42
We're in there for three hours. I have no phone, no nothing. We're just in this room. Jerome comes in, who wanted? We didn't know that he wanted yet because it hadn't been revealed. He comes in, the Ashinda comes in. They're talking about be yourself, do this. I talk with them. They're like, all right, go into this next room. There's 40 people in this room. Great, nothing's changed. Going to the next room, there's 20 people. Now we gotta cook. So I'm thinking that if I was a producer, what would I do to see if people are full of shit or not?

20:12
I would act like I'm not important and blend in. So my brain is like, any room I go into, I'm gonna memorize every person's name. I'm gonna introduce myself to everybody. And by God, I'm gonna slam into somebody important. Buckle up. So, I introduced myself to everybody in this room, all the chef's coats, all the people that are dressed like homeless people, everybody. Just I introduced myself to everybody. And two things jump off the page. There's only two people that have British accents in this room.

20:42
Immediately. I'm like, all right, well, that's kind of weird. So I go over, I start preparing. The guy next to me has polenta cakes and guacamole. I'm like, this is what we've got. Frozen cold crunchy polenta cakes with guacamole. Meanwhile, I'm just whipping this frickin perfect steak tartar. It's ice cold. Put it on the plate. The woman's like five feet tall, so I can see exactly what she's writing. She's like, this guy is a powerhouse full of energy.

21:11
One, one, I'm like, one, is that good, is that bad? All at once. So I'm on cloud nine, this is Notchella Park, I've seen everybody else's stuff. We get into this room, there's 10 here, 10 here, they're like, all right, y'all go, y'all stay. As soon as the 10 go, they're like, all right, y'all move on to the next round. Like, perfect, we're rolling, like we're good. I have no, we're like, now we're four and a half, five, no, five and a half, we've been there five and a half hours now.

21:39
Going to the next room, Ryan, I swear to God, I walk into this room and there they are, two of the producers who I've become great friends with, Jennifer and Natalca, and there they are. So what the hell do I do? Let's just flex a little bit. Hey guys, how are y'all? Natalca and Jennifer and all these guys are looking like, how the hell do you know who they are? Well, I've already been talking with them and now I'm just conversating. I'm Michael Jordan, Shaquille, like break the glass.

22:07
backboard. I'm on to the next round top five. Now I'm like, all right, I'm going to Hollywood. This is great. Wrong. Not even close. Give me this ticket to like, all right, show to this hotel next week. I'm like, okay, was that when we figure out for going like not even close. It's like, okay, dude, I go to this hotel, I get interrogated by this woman who spits coffee out because she laughs. She's like, a lot of people said you're ridiculous, but I didn't expect you to come in and overalls.

22:36
in a bandana is like they told me to wear what I wear to work. So this is it. She's like, you're ridiculous. I was like, all right, that's supposed to be a 25 minute interview. An hour and 45 minutes later, she told me that I'm going to be on the show. She's like, you got a long ways to go. I'll bet my career you'll be on the show. Like, all right, perfect. Next week, 564 questions, psychological evaluation.

23:01
uh... every type of which way they did the six cycle tests so that i can six questions and ask it five million different ways to see if you're a liar well dude i'm just honesty is very easy to answer these you just go and answer it and here it goes and the chips will fall after that we go into one psychologist room talk to him for an hour go in the next room talk to her for a half hour Mrs. Louise we talked to her she's literally the least psychologist for the LA Kings cool woman

23:30
said I would be on the show that I'm hilarious. I'm like, great, so we're almost there. She's like, not even close. I'm like, what the hell are you people? Another month and a half of interviews, sending them out ridiculous videos of me doing yoga on a skyscraper. Eventually I get the call that says, no, you're going out to Los Angeles. And I'm like, well hell yeah, here we go. One of the happiest days of my life. I mean, it was just, boy, that was, that was.

23:59
a culmination because people knew I was doing this process like Christmas parties are talking about like, no, it might make it like he's to the next round. He's to the next round. I was like, I don't know how many rounds are all. He's a Mario game. Like who the hell knows the index? Like, I don't know. So I got out there and that's the start of that. Is, uh, do you think they do all that because they would, are they just really can make sure they don't bring on someone totally like that's going to blow the place up?

24:25
I mean, or was it? I'm glad that you asked that question. Because you know what? I asked myself that, and I was like, okay, they asked the most ridiculous questions you could ever imagine that were like extraordinarily sexual questions that like, they're trying to see if you're Ted Bundy here. That's what these are. That's a psych, that's a spiritual question that if you answer this one wrong, you're not getting it. Like, that's a big one. I got that, all these other questions, I don't know what they're trying to profile here. Like you're unsubbed to these people apparently, and you're just kinda.

24:55
not figuring it out. So I thought it was to keep all the crazy people off. But then after being on the show and me being on the show, I realized that it's actually a balance of insane jerks and really nice, good people to get the yin and the yang to go about it. That's exactly what it is because there's a lot of terrible people on the show. I think the producers know are terrible people, but they need those terrible god-awful people on there to make the show move. Yeah.

25:24
It's gotta be interesting. It's not, you know, it's all, if it's 20 great, nice people, it's very boring. Unfortunately. Correct. Yeah, at least for television, maybe not for real life. Here's the thing though, I agree and disagree because if they would actually just let the dead go chips roll, the entertainment factor, the some of the things I said that were never, some of the things that supas, I mean.

25:45
Sherry Nick ridiculous things. It's like you don't have to make that dramatic Like you don't have to say like you can just like I know what they said behind this and that would be much better than This little poke the bear comment. That's not actually it's manipulated. Yeah, so you're right how um How would you rate your overall experience on the show? I mean, did you enjoy I mean do you know it's in yeah I don't I don't like I don't like that. I called from

26:14
13 down that I called when everyone was going to go off the show exactly correct on predictability like as God is my witness when I got to 13 I was like all right this person's gonna go like as soon as it cooks I all right like before the cook we know who's going like if you knew you knew and it's like you there's so much there was there were so many games that I was playing inside there that like helped me as a person.

26:43
have confidence in myself recognizing how big of a blessing it was and giving all glory to God, I'm a blessing. And like, when people are like, say, oh, it was this and they robbed me and this is like the blessing that it gave me. I'm never gonna, like, you can watch the tape and you can see everything, like cooking the perfect venison dish and you still get eliminated. Like, you can, like tape don't lie. Like you can look at the cooks, you can be like, oh, he overcooked that. And you look at it like, wow, that's perfect. Like tape doesn't lie. That's all I ever tell people.

27:11
Watch the tape, don't look at the words, just look at what was happening. And then you draw your conclusion on that. You know, when we got to the hotel, Top 85, as soon as I saw Nick DiGiovanni and Sarah, I immediately turned to my buddy Kenny, said, Hey man, sorry, but I just found my competition. I said, I feel that energy. I said, those are gonna be the people in the finale and I'm gonna beat them in the finale. That was literally...

27:39
Moment one of meeting them and they of course got in the finale and then Dorian did. But it's like we were there like five or six weeks before y'all even saw us get the aprons. And like that whole time all I was doing was calling Sarah and Alpha, me and Alpha, Sarah and Alpha, me and Alpha, trying to establish that and then letting my cooking just beat the shit out of everybody else and any cook, anything. I was as humbly as I can put this, the guy to take out. Look at who Wuta picked when it was who's the first overall draft pick.

28:09
me whenever someone got to pick that again it's like producers have nothing to say which depicts me first it's like they saw who was going behind the scenes and who's actually doing what they needed to do so i was doing that the whole time behind the scenes just establishing what was going on not a narcissistic way just against the game so when the first pool challenge came and sarah was named team captain i was like jesus for the love of god like come on

28:39
One time, say no, just say no. They say no, I'm like game over, that's it. The head's guillotined off like she's done. Like it's over, like my plan of knocking her out, establishing that this is the strongest, and then me just, at first, like it couldn't be better. First team challenge, evisceration, domination. I mean, they showed it differently. You can ask anybody, they ran out of meat. They didn't have enough to serve 100 people. We had the night before, every night,

29:08
Sam and Evan would have a talk at a powwow and go through analytics on what we think we are going to do the next day. A lot of the times we were really dead on ringer. That night, we spent two hours on if we have mass production, because we know it's gonna be a big event, how are we gonna kick out food? So we go to like fried fish, fried chicken, broiling, grilling, I mean, but Sam concentrates on frying fish and frying chicken. So whenever we need to walk by and we're seeing fryers, he's like, Sam, do you see those? He's like, yep.

29:38
I was like, all right, well, we could have some frying in the future here. If we're on the same team, this is gonna go real well. Well, when we walk down and I see that I got a coconut, Sam's got a coconut, I was like, we're gonna be on the same team. So as soon as they tell us the challenge, like Katara grabs me and says, I'm gonna fry the fish. She's a British woman saying she wants to fry fish, game on, you've got it. And then Sam's on fried chicken. I didn't even need to worry about the turkey burger, because I literally knew that they were going to eviscerate the competition.

30:04
Which they did. Katara knocked the fish out of the park. Sam knocked it out of the park. So like, that's like the back, like that there's so much going on working on. And like it, the greatest experience ever. Like just, it's just a life changing experience. I mean, I met my wife because of the show. I mean, what's, what people have to realize is, and I tell people this all the time is. It's a show.

30:33
You know, like there's producers and you know, other than and even some would argue professional sports are starting to get quasi produced, but you know, it's being produced and it's not, I don't wanna say the outcome was determined. I won't go that far per se. I'll let you go that far if you want to, but. Yeah, like it is. But it is, I mean, they're producing it. They're making, they're making, it's not.

31:01
And you don't even really hear reality TV, the word thrown around anymore almost because they know how much of a sham it would be to call it because it's not reality necessarily. You're 100%, oh here's the thing.

31:16
This is kind of it in that show. I'm gonna brag a little bit about my boy here, but as soon as I met Nick DiGiovanni, I told him, I was like, I wanna be your manager. He's like, what do you mean? I was like, you're gonna be the most famous person that's ever been on MasterChef. I'm telling you that right now. I was like, I get out of here. I was like, no, seriously. I was like, I have a God-given ability to read talent very quickly. I said, I swear to God, you've got it. You're the complete package. You've got it. He's like, oh no, I wanna be your manager. No, you're gonna be famous. I was like, yes, I will be famous, but you're gonna be more famous sooner.

31:45
I want to be your manager." He's like, whatever. Nick, Nick throughout the series evolved and just kept going and kept adapting and kept showing his natural ability to just work. And like, I remember when I got eliminated, not going to say names. I remember talking to a bunch of the people on set and I remember sitting down with them. I mean, like, listen, I'm telling you this because I've seen it.

32:14
If you do not have Nick as your winner, it will be the greatest mistake that Edio Shine or any person that's involved with that decision has ever made. I said, he will be the biggest superstar y'all have ever had on this show. Mark my words, he's gonna break every record on views, everything. I said, don't shoot yourself in the foot. I said, because you can have him in a contract for five years.

32:41
and I can't explain to you about how much money you'll be able to make. That's all y'all care about is the money. I said, if not, he's out of the contract in a year and you're just gonna watch this golden calf walk out your door. Buddy, let me just tell you about how proud I am of my boy with 1.35 million subscribers on YouTube, with five and a half million subscribers on TikTok, with 560,000 people on Instagram.

33:08
and

33:36
wrap circles, but I think your mind works in a different way. Uh, but yeah, Nick, and you're just, you're just going to keep saying Nick, Nick, Nick is on Amazon live. All right. He worked, he's the face of Amazon life. All right. Like what else do you need then bigger than that? He literally is a face of Amazon, anything you're doing great, but now you're the face of Amazon lot. Good transition. So personal branding as Noah Sims and as you know, coming off.

34:06
You know the show now doing what you're doing. You're obviously still heavily involved cooking doing things making me hungry Every time I watch a video pre, you know, I don't know who else is going to see get to see that. Uh, That steak i'm gonna be posting that steak video. You sent me i'm like i'm posting that today. Okay four o'clock perfect, but uh So what uh, where do you want to take your personal brand? What's your thought process on? Noah sims as as we move forward out

34:35
from Guy on MasterChef and we're removed from that for a little ways, but talk about that. Where are we headed with your personal brand? You have a vision? I mean, I feel like there's a vision. I see it, but I want you to describe it. There is a giant, as always, very easy to describe, very short answer with that. The vision that I have, as I've said since I was...

35:01
I'm going to be a millionaire by 35, which I've got 10 months to do that, a billionaire by 42 and broke by 43 because I gave it all the way to charities. I love charity and humanitarian work. I suffer still today a lot of anxiety and depression and whenever I'm doing charity work and something I feel totally safe in that because I believe like no one can come at me, no one can say anything to me, I can just help people and not have any like it just takes itself is really but

35:31
the angst out of my life. Like it's helped me with my depression immensely. So I do that a lot. I believe that I'm gonna hit it with some company very big and be maybe the face of them. I'm sponsored by 25 brands. How I've worked with my brands that's worked exceptionally well is

35:52
Any brand that I have, I need to have them where it's functional in my life, where I can use it organically, that is a strong product. If I don't think it's a good product, I'm never going to associate myself. I don't care how much you pay me, I cannot sell my name. Like, there's just, I don't care. Like, if it sucks, I'm going to tell you it sucks. So what I've always done is reach out to these companies, explaining to them the ROI of what I want and how I want to sell my product.

36:20
want and what we can do to form a symbiotic relationship, a business partnership and a friendship and how I don't want money. I don't want money because money always complicates things, it slows the process down, it shows that you're just in it for money. I want to show that I'm completely not in it because I'll make money elsewhere. I'm not worried about that. So like I'm sitting on a John Boosblock table that in 2010 I said I'd own one day that was shipped to me. It's $2,600. That was by my good friend Mandy Cook because

36:48
I am best friends with Manny now. She just received a shipment of truffles, probably $3,000 worth of truffles, truffle salts, all this stuff from my good friend Adrian that I got connected. Right next to me I have a 500 pound, to get it here was $3,000 table also given to me by that because what I'm doing with Boo's Block is I'm doing a cooking class for the food bank where I'm taking people through the homeless and stuff, showing them how to take these ingredients and how to elevate them into really cool dishes.

37:18
I'm getting grills, my sponsorship of Dahlstrom, they sent me all these knives and probably they're gonna send me all these chef's knives. So then everybody will have their John Moose block, everyone will have their knife. We'll be able to actually have some elegance and some respect and we're gonna be able to have some really cool stuff. So what I've been focusing on solely is building my brand as a person that is selfless, that is trying to take products and elevate them. So prime example.

37:46
I've been praying about it for five days on what to do about Texas. Last time I was praying about this was the Bahamas. I ended up going down there for over a month after going. It was a freaking war zone. It taught me more about myself than anything. I cooked for the whole island. I was in charge of Avaco, 850 people Thanksgiving. Started cooking at 1 o'clock in the morning, finished at 7 o'clock at night. 1,000 pounds of turkey, 23 sides. They didn't know what a southern Thanksgiving was, but I got up at the end of the day they knew. So.

38:15
I've always kind of prayed about those things. That worked out really well because I was able to help things. So I've been praying about Texas. What am I going to do in Texas? So Monday or Tuesday, I'm going to get a truck and a trailer and fill up water, if I can get the money and sponsorship, which I think I got in the water lockdown, load up my grills that I'm sponsored with, the grill and stuff, and my blazing bowl and all this stuff, throw it in my truck, and just drive out to Texas using my John Boosblock, you know, cutting boards.

38:44
My doll strung knives and all this stuff. They just sent me like a, they sent me a sword the other day. This is the biggest dad gun knife I've ever seen. Look at this thing they sent me. It's 12 and a half inch knives. They just sent me that yesterday. So I'm gonna go out there and try to give a bunch of water and cook some big ball, beautiful flavors Monday or Tuesday. Don't know how I'm gonna do it, but it's gonna happen. So, you know, just, like I said, trying to build the world to a better place. Charlie Rocket is how, of course, I discovered you.

39:11
I've talked to Charlie, incredible person. Eventually I'm gonna meet up with him and cook some beautiful food for them. I'm just all about moving humanity forward, man. Like I said, the thing that I've struggled with since I was a kid is depression, you know, suicidal thoughts, just really, where you cannot identify the enemy. You're just like, I know how blessed I am. You know it, which makes you even more frustrated. You're like, I got this, I got this, I've been to India, I've been to third world countries. Like I see what pain and misery is.

39:40
And still you're like, why do I have these thoughts? And it's like, whenever I'm doing these charities, whenever I'm doing volunteer, man, I'm on cloud fucking nine. Like when I was in the Bahamas, when everyone's losing their shit, I'm sitting here like a cucumber, just fricking stoked. Like, what do we got? Like, because of just the angst that gets out of me when I see that I'm able to help people with food. Like I was in these resort fridges, chiseling out sides of beef and making them, you know, fricking prime rib roast with a horseradish cream sauce.

40:10
And they're like, we've never eaten this good before the hurricane. Like, what the hell is this? Like, you know, making some jalapeno cheddar grits for them, which they love grits and chicken salad or tuna fish salad, but they don't understand fat is flavor. So there's no butter, there's no cheese, there's no cream, it's just grits, water. So whenever I put butter and cream with cheddar and jalapenos, mind explosion in the Bahamas.

40:35
So that's kind of what my vision is to just kind of keep on helping as many people as possible, try to make myself as broke as financially possible and not have my wife divorce me. Yeah. How do we keep everybody happy in those, in all of those? If someone could tell me that, that'd be swell. What does your wife do? My wife is a architect and model. Okay. Uh, I met her.

41:02
I met her in Times Square because of Suba from the show. Suba's a brother from another mother. Long story short, I was in, that's the second, that's not really a long story short, it's medium. We were doing a pop-up in Boston, doing a pop-up in Boston, me, Kenny, Nick, Suba, and Leto, and Rebecca. And we get into the space two hours late because Suba's an idiot, and I'm having to hammer down

41:31
through this jackfruit, I cut off the end of my finger because a jackfruit's hard to cut. And I mean, it's only the second time I've cut myself the other time was at the grip. I chopped the end of my finger off 10 minutes into doing this. So I just took two scoops of pre-workout. I'm raging out, blood's going everywhere. I'm getting lightheaded. I glue it and duct tape my hand and keep going. I should go to the hospital, but.

41:57
uh... we cook all night i'm the only one that sells out of my vegan pulled pork tacos even though suba wrote pulled pork taco not vegan jackfruit tacos people are like oh my god it's the best pulled pork i've ever had are you being an ass are you kidding me pulled pork is not what that is so uh... suba pisses everybody off suba says i'm going to west night new york he goes to west night new york me kenny and lito are like hey uh... we're still gonna go to manhattan we're gonna hang out there it'll be great

42:26
We go to Manhattan, Lito takes us to the wrong spot because he's inebriated. And I'm looking at the map where we need to go. It says like 20 minutes driving, seven minutes walking. I'm like, we're walking Lito, so we gotta go get the key. I'm like, I need to roll one real quick. So I gotta go get papers. I dip into this bodega. I swear to God, strike me down with a lightning bolt. I walk in, as soon as I walk in, I hear Suba's voice. And I'm like, I haven't seen Suba in like 21 hours.

42:56
And I'm like, man, I'm losing my mind. Like I'm hearing Suba. I walk around the turn and I look at the guy. It looks like he's in a Suba. Like he's in this weird varsity jacket, this reverse LSU beanie. And he's arguing with this guy about how he charged him $111, not $11. And I'm like, I'm walking up. I like get next to him, like, there's no way this is Suba. I was like, Lito, this is Suba. He's like, no, and he walks away because he's inebriated. I walk up and I look and I was like, what are the chances?

43:25
in this city and all the bodegas that I walk into this bodega with you and he looks he's like zero what are you doing here and I run into Suba in downtown Manhattan just out of the blue I like what the hell so he said I'm in there for a Broadway show with my daughter I came back from West Nynak what are you going like we're still staying in the apartment for the for the for the event

43:51
He's like, unbelievable. Well, listen, I feel bad about everything. I apologize. I'm gonna go get my medical stuff. This is why Fiji is a world-class doctor. I'm gonna come back tomorrow and take you to Times Square and bandage your hand. It's gonna be great. So, Suba comes back the next day. I meet him over at his niece's apartment. Bandages is up my hand. We go walk into Times Square, New York. I'm standing there. All of a sudden, this six foot one Brazilian and her friend come up to Suba and is like, hey, we wanna take a picture with him.

44:18
because I'm tall and goofy looking. I've got flannel overalls. I look like a person that you take a picture with in New York. Totally unintentional. That's just what happened. So they go up, they're like taking pictures, and I'm like, I want to take a picture with her, which is my wife now. So I get a picture with her. We exchange information. Subha said, are you still going to India with me? I said, absolutely. We make out. I go to India. I'm talking to Raquel the whole time. I fly back from India, cook for her birthday, surprise her and 20 friends, cake and all.

44:48
Asked you to meet my girlfriend. Three months later, we're married. June 12th, which is Brazil's Valentine's day. That's how I met my wife. Unbelievable. The chances of running into him in New York. Zero, zero. There's 10,000 bodegas. 10,000. I'm aware. I lived in Manhattan for six years. It's impossible. It's like impossible, but we have literally five witnesses to this. That's exactly what happened. Like, I know it's crazy.

45:18
So we're headed to Texas next week. Um, that's proud of you, man. That sounds incredible. What you're doing. Um, you know, uh, Riley wanted me to ask you if you consider yourself more an artist or a scientist. MacGyver, MacGyver. I would consider myself MacGyver. Uh, my mom, the best compliment my mother ever gave me, um, was if we ever were in a terrible situation and stranded on an island,

45:46
If I could have one person with me to figure out how to get off the island, it'd be Noah. Yeah. So I think that makes you an artist. I don't know. I would say artists have big, whole beautiful flavors. Yes, big, beautiful flavors. So I mean, I think you've kind of said it, but it's kind of wrapping up here. What's the future for Noah Sims? I mean, you've talked about it in broad strokes, but maybe...

46:12
All right, I'm going to paint you some happy trees Bob Ross style. I love this. I'm already liking it. Okay, so my goal would be to this summer I'm going to be traveling with Suba across country to help restaurants that were affected negatively with Corona and try to raise money. So like do a restaurant make everything but not really. We're just getting on there.

46:36
building up the buzz and having a weekend event that raises a bunch of money for the restaurant. I'll be doing that in June, but the next five years I see myself the face of a franchise where I'm able to use my might to be able to do good. That's one thing, which is a very broad, the exact stroke of that is that I'm gonna be running for political office.

47:03
as a Georgia representative. If you know, George, I was gonna do Senator thing, but I think I'm gonna be trying the representative thing. So next run, I will be the representative from Georgia. I'm gonna mop the floor with whoever's across the stage with me. The debate will be, I'm not bought, unbiable. My past is perfect. I've no records, no anything. I'm nothing to hide.

47:29
You can check any kind of past thing. I've ever said, never been a racist, a bigot, anything. Go back 2006 to my Facebook, still clean. So like, I think that I can have an immense amount of impact because I'm not a Democrat, I'm not a Republican. I believe if you're too far right or too far left, you can't see what's right in front of you. I believe that nobody uses analytics on anything that is blanket statement, the damn thing about everything in politics. It's just like, we can, like, we gotta do better. I would run on term limits.

47:59
putting term limits in so we can get people like Mitch McConnell, which if you like Mitch McConnell, we can end this interview because he's one of the worst human beings that's ever lived on the planet Earth. Like him and Ted Cruz are really trying to have a shit off. Like they're really trying to really establish themselves in the history of shittiest human being to ever be born. Doing a good job of it. Yeah. So for me, I think that I told them on MasterChef I'd run for president.

48:29
on 2028, uh, cause then I'll be of course old enough. Um, but I don't know, man, I think politics is the way to go because I can't be bought. Uh, I think I can come in there with Mjolnir and swing it around and take heads off. If I was a betting man, uh, my, my money's on Noah Sims on just about anything. I think you're gonna, what's, what's interesting about you, Noah is, you know, being a Southern, Southern born and raised like me.

48:56
You know, you might get painted with this brush like this old Southern idiot, but you ain't no dummy. That's exactly what Mike, the story writer rain says. He told me, he told me what you'll get a kick out of this. Uh, whenever we had to send in the five minute videos of explaining, like who you are, what you're doing and like, they made you like do whatever you kind of do on your daily routine. The first time that, uh, Ryan was.

49:24
He goes, listen, man, you're my guy. I'm writing your story. I was like, okay, so you have a story writer. Like you're gonna literally write my narrative. Perfect, excellent. He goes, no, let me explain something to you. He goes, sit down, I gotta tell you this. He's like, I've been dying to meet you. He goes, normally he's the head writer. He's like, normally whenever we do these, he goes, everyone sits around the producers, we put on tape. He goes, normally we go through about three minutes of it. Sometimes four minutes. We never watch five minutes of it at all.

49:51
And I'm thinking this is gonna go somewhere else. He's like, never five minutes. He goes, so whenever we put your tape on, we had it running for about 35 seconds and stopped it. And we were fighting over who the hell would write. And I told them that if I didn't write this, I was gonna quit my job. I was like, really? And he's like, I've never seen anybody like you. You're hilarious. I cannot believe that you're really, because you look like someone that's just from the backwoods.

50:20
He's like, is it the overalls? He's like, yes, it's the overalls. I was like, but you know what's really dumb? Is whoever's the idiot on the other end over here thinking I can bring 30 pairs of these sons of bitches in a damn bag. They're like, how many can you bring? You mean about 20 to 30 pairs? I'm like, no, I don't own 30, I have three pairs. Thank you. Three pairs, you know? So they were really like, you know, he just kept telling me about how I break that mold. What you just said is,

50:49
You are expecting something and then it is just completely different. You're expecting for me to be, if you ain't right, you ain't white or whatever the thing is, if you ain't white, it ain't right, whatever that dumb ass saying is, but no, I mean, I've always, I mean, I remember literally getting in fights because people were mean to gay people. It's like, I'm straight and I'm going to straight kick your ass if you don't literally leave. Like I've always been that person that tries to break.

51:18
My parents, we only used to have one black person in the town, Mrs. Dickey. And my parents did home health there. We used to go by there and talk to Mrs. Dickey because literally we had no talk with anybody else. And like just always understanding and loving everybody and trying to always stick for the underdogs. Like why I believe God fills my toolbox up with a plethora of ridiculous things that somehow tie together to make this War Daddy machine that I am. I don't know what it is though.

51:46
I don't know, but I like it. And I, the moment you reached out, now it started to look into you. I'm like, you know what, I like this guy. And he ain't no dummy, that's for sure. But Noah, man, really appreciate your time. Where can everybody keep up with you? Where can everybody follow along with everything Noah Sims? Okay, so you can follow me on Instagram, which is my handle or tag is mountain, underscore man, underscore Sims.

52:14
Uh, or my Facebook, which is Richard Noah Sims. Um, my website, you can sign up for www.noahsims.com to get newsletters that I'm going to hopefully get going in April. Um, other than that, uh, probably any prime time show in the next couple months, maybe, maybe probably you'll see me on TV. Let's that's what you'll see. I love it, man. Well, Hey, do me this promise me.

52:42
When I make that phone call and I need somebody to come cook for like some kind of giveaway, we're doing up here in old Greenville, you'll get me on your schedule. 100%, when you give me a call, this is how it works with the charities of May, all right? Very simple, very easy. So I give you this plethora of entertainment, ridiculous, big, bold, flavored food.

53:05
And all you do is you just get my ass there where I'm not losing money on travel and things. Like there's only so much in my, like I will give you all my time, which is not worth much, but it's worth something. And I'll give you all my time, but you're gonna pay for the travel and lodging. That's it, I'll sleep on the floor, but gas and that. I'm like a child, but that's all I need. And then you get my services for all you need to raise boo-coos of money. I did that. The last one I did was last month for the Vero women's refuge.

53:33
Did two cooks raise $70,000. Uh, I try to really kick the shit out of charities. Like that sounds wrong and it's awful. It's worse. Like what was ref you kicks his shit out of charity? I was telling you, I really just kind of try to kick the door in, you know, I really try to really get excitement and try to really get it rolling. I really thrive in those. So you call me, I will come up there. Oh yeah. We'll take care of all that. But yes. Excellent.

53:59
I love it brother. Well we really appreciate Noah Sims coming on the Radcast. It's been anything and everything radical, that is for sure. So you know where to find us, theradcast.com, at the.rad.cast. And you can follow me on Instagram, always at Ryan Alford. And we'll see you next time. Yo guys, what's up? Ryan Alford here. Thanks so much for listening, really appreciate it. But do us a favor, if you've been enjoying the Radcast, you need to share the word with a friend.

54:26
or anyone else, we'd really appreciate it. And go leave us a review at Apple or Spotify. Do us a solid, tell more people, leave us some reviews. And hey, here's the best news of all. If you wanna work with me directly, if you wanna get your business kicking ass, and you want radical or myself involved, you can text me directly at 864-729-3680. Don't wait another minute, let's get your business going. 864-729-3680, we'll see you next time.