00:04
You're listening to the latest Radcast News Update. Here's Ryan and Riley. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, February 12th, 2021, and it's Valentine's weekend. Riley Clark? Yes it is. Are you excited? Because I'm excited about this. Hey, roses are red, violets are blue. There's nowhere else I'd rather be than sitting here with you.

00:31
That's awesome. That's so sweet. I just made that up. I was going to say, I was like, is this like a... That might be the nicest thing I've ever done for someone. I don't think I've ever made a poem up right in here. Yeah, that's good. It worked out good though. That's good. No, that's super good. That's impressive. No, it is Valentine's Day weekend. Do you have any special plans with Nicole? Yeah, we have four boys and we're going to... I love all of you. We have a blended family and we...

00:58
Every other weekend we either have Nash who never goes anywhere. He's our together son and the other boys are at their other haves. Um, and it's a weekend we have all of them. And so we, you know, I'm going to try to surprise her with something tomorrow. So that's sweet, but it's not going to be, you know, and we agreed. We we've done a couple of things here recently. So, yeah. And we're going to Vegas in.

01:27
April and we have the Mexico trip with the boys. So we've got a few things kind of coming that are you know Gonna celebrate each other but It's a what what's your feeling on the Valentine? I mean you're a woman and obviously Quite clearly but are you a but not all women are Valentine's II. I mean not every most of them like it. Yeah, I mean like

01:54
Romantic like I mean, so, you know my boyfriend I like we have plans but like I mean, we're also in a distance relationship So like we have we have like this virtual long-distance date We're doing and it's like this thing that he found actually and it's like Specifically targeted for people in long-distance relationships, which is actually really cool But it's like this date and you like go explore like different things and it's it's interesting. So we're gonna be doing that and But yeah, but I mean I love I mean I think the sentiment behind Valentine's Day is just like a beautiful thing

02:24
and I just, I like the sentimental holidays, you know? Yeah. I've always enjoyed a good Valentine's Day. I like doing surprises. Right, right, right. I think I've done more of my...

02:37
Surprises for Nicole have been on Valentine's Day not always just flowers or something. I don't know I mean, and I'm not a huge like, you know jump out and scary as probably person Sweeter surprises, you know, right? So yeah, but it feels like love is in the air. Absolutely I mean, I think especially you know, speaking of love being in the air would love to say, you know We love you to all of our listeners, you know, not even to be cliche about it but genuinely like we talked about this this week and just looking

03:07
at our heat map of where everyone is in the world that's listening and it's awesome to just see everyone engage in just the just where everyone is. It's really nice. And we just want to say hello to everyone across the world. Literally. I mean, we have people in Cairo, Egypt listening people in Sydney, Australia, in South America, all over the all over Europe and all over the United States. We're just thankful for you guys. And yeah.

03:32
Yeah, Riley, you showed me this heat map from our analytics. I was just like, holy cow, we are a international podcast now. We are, very clearly. Yeah, very, very clearly. It's like the heat on like 15 cities worldwide, none of them are exactly near each other. Right, exactly. So it's cool. And hey, if you're listening, we appreciate you wherever you are. Absolutely. However you're listening. Absolutely, yeah. What's something that's happening,

04:02
up for you on a... Well, I've enjoyed the Super Bowl. We did part one of the Super Bowl. If you haven't listened to that, you know, talking about the impact of ads as a whole, not only with Super Bowl, but because it was such an ad advertisement experience that in time of year and moment in time where everyone's kind of glued to it, it was a good time to talk about the impact, how ads, you know, how we think ads impact us and our feelings on the Super Bowl, you know, our general reviews, our likes and things like that.

04:32
And then next week, we've got Tyler coming back from Neuro Insight to talk about what the real neuro responses were to the ads. So they put the brain pads on people. I mean, it is high tech. Oh yeah. And if you haven't listened to that episode yet that came out this Tuesday, definitely take a listen because they really get you all, you know, as you, Mike, Josh and Tyler and just really dissected kind of obviously the ads and then next week just giving all

05:02
So that's gonna be incredible episodes really looking forward to that and then our Tuesday episode release though is going to be with Michael Loeb and that I'm really excited about that episode you all had a great conversation and again that one will come out Tuesday at 7 a.m. And that's kind of radcast stuff. Obviously our merch go ahead. We're all we're wearing our merch today We're really rockin it. We didn't even plan it but I know Got so many options now like seriously and I love our options in the sweat

05:32
Sweatshirts are so cozy. We have champion sweatshirts, guys. So definitely go purchase one of those for sure. Things are good at Radical. We've had a busy week. We've got a lot of new clients either coming in or getting at various stages. So that's been good. We're working on a lot of websites. We've got an experiential project. It's kind of all over the map, but they're fun and exciting. Have a pretty cool company.

06:02
that we're going to look at tomorrow that does like steel and copper like they make like

06:10
hoods and things for kitchens and staircases like really cool potential client and uh to be named but uh excited to go we're gonna go explore the the quote-unquote factory so uh cool cool cool get a feel for them and you think about ways we could bring their story to life so cool kind of pumped about that yeah i know i i do have a weekly wine tip i think i'm gonna start with this yes yes it's

06:40
chocolate covered strawberry

06:44
thing, what would you pair it with? Well, I do want to say this. So I used to do a segment called Secret Wine Tasting. So if you followed any of my content, even here at Radical, we did like this little thing where we'd shoot it in a random place and I would taste a wine and talk about it. It was part of my content and kind of got away from it as we've gotten busier. You kind of have to pick and choose. And so the podcast has kind of taken the forefront. So we might get back to a secret wine tasting here and there. But I do have collected wine

07:14
for like 20 years, I do not claim to be a connoisseur, though I know and like wine. And so, I try to keep it like approachable, I'm not like, oh, hoity-toity, like, you know. But I've been known to stir a glass or two, you know, to really get the scent out of it. And you know, one of my best buds now these days is Austin Hope, who's been coming on our podcast. So I'll, I'll won't, you know,

07:43
you know, on another, sooner or later, he will be in the tip. But for this, we talked a little bit about this and you didn't tell me exactly what you were gonna name, but that's a perfect Valentine's type of dessert. Chocolate covered strawberries, sensual, it's what you think of with Valentine's, like feeding each other, holding it over. You know, like. But here's the deal.

08:06
If you've ever had the prisoner wine, it was made originally by a guy named Orin Swift, and it's now owned by the prisoner wine company. He sold it. But he's still super popular. If you're a wine drinker, you're probably not in your head right now. You've heard of the prisoner. He makes probably...

08:22
eight to 10 of his own bottles. Somebody's listening and going, he makes 14, sorry. It's somewhere in there. He makes a number of bottles. But the bigger point is, there's probably five or six that are really popular. This one's kind of under the radar. It's called Abstract. It's a Grenache, a Petite Syrah, and a Syrah. It's a blend. Super rich, which all of Orange Swiss Wine are super rich and approachable. They're kind of a mouthful, but they're delicious. And it's, it, when.

08:52
when I was thinking like strawberries and chocolate can go, red wine and chocolate are kind of like, you know, perfect matches. But the strawberry and some of the flavors you get with the abstract, you almost get like a blueberry strawberry in there. And so abstract by Oran Swift, it's not completely outrageous. I know depending on where your budget levels are, you probably can find it from $25 to $40. There's so much, there's such a difference in markup with wine.

09:22
depends on where you shop. You gotta know where to shop. Maybe we'll do a tip on that. Ooh, that would be a good thing too. And I can tell you where to get the best deals. But yeah, there is your wine tip of the week. Awesome. Awesome, awesome, love it. Cool, well here's Riley with the news. Here is the Radcast News. Basically, most of our news topics today are going to be covering actually what you even mentioned that.

09:47
radical as a company we're going to be doing more of is this experiential marketing and A lot of these companies are doing it in you know, Lou of Valentine's Day weekend and all this this kind of stuff So a couple topics here. First of all Lowe's is doing a night of low mance and I think this is so cute. It's in ten cities across the US and Basically you're going in and you're doing like this paint kind of excursion thing with your partner

10:16
and you're just like painting all this stuff. And I just think that's such a fun way, obviously for Lowe's as a brand, bringing in your partner and you're just painting. I would love, I always wanted to do one of those like big body painting things and you like have this huge canvas and you're like in that suit and you know, you just spray the paint everywhere basically and you just go and just have fun. Like I just think that would be such a fun thing. I like this. It reminded me when we talked about it and I was reading more into it, the places where you can go and do art.

10:46
you know, like Van Gogh, I think there's some around here in South Carolina called something Van Gogh. I don't know, it brought me, it reminded me of that idea, doing something together and painting and building art. So I like the play, I like the play on words, the Knight of Low's Manse, you know, it's not Low's, Low's Manse, probably a little awkward, but you know, these are those things where I'd love to see what the impact is.

11:13
Like what's, you know, it's small, it's 10 cities, you got 50 couples, so roughly 500. But you know, again, some of these brands have money and want to test different things, so I applaud that with getting your brand out there and making and tying in. I do think that.

11:33
Brands like Lowe's or Home Depot or other can very easily slide into, we're just the place where you buy stuff. And we just get there and there's not a ton of brand connection.

11:46
And I think things like this are meant to create a connection with the brand and not just with the stuff, the tactical thing. Like I'm going to get my lawn seed or whatever you're doing. Typical thing. Yeah. These are things they're doing this to create an emotional connection with the brand so that you tie that experience with them. It's smart, especially for transactional brands like this. I just, I want to know what the mechanism is for kind of how it works.

12:16
You know, I guess if people do it great, or you get a lot of social content, maybe it's worth that. See, that's what I'm wondering. I'm wondering if this is like that social engagement aspect where they're asking their community to just like blast it basically, and just create that social engagement. And we saw a lot of that over the Super Bowl as well, just that social engagement and increasing your social media content and TikTok, Instagram. I mean, so many people can make many.

12:38
just fun posts and animations out of this kind of, you know, experience with their partner. So maybe that's been the- It is interesting. I'll ask you this. I do not, mine is purely convenience driven. Like Lowe's or Home Depot. Like, if there's one of them, it's closer than the other, I just go to whichever one's the most convenient. That's a good point, yeah. I mean, yeah, there's something aesthetically more pleasing for me. I don't know if it's the blue with Lowe's, but if I need paint,

13:08
or a random lawn thing. I go whichever store is in the shortest distance from me. You know? And I'm curious though, I say this as a focus group of one, I do think a lot of people probably are more.

13:24
specific on which one they choose but I mean, I know you don't go to Lowe's in Lodipo, but do you have a preference of the either brand? No It just kind of depends on what I mean It's like which one's closer like Lowe's is closer to my apartment. So I do go to Lowe's more but it's yes, you know But night but now doing night of low man's you might be more of a low person Now tugging your heartstrings You got me Lowe's you got me Yeah, no, but I think that's a fun thing and i'm looking forward to seeing exactly what comes out of it

13:54
We'll definitely be keeping track of it. And also, 7-Eleven is creating a gamer palace, another experiential marketing kind of deal. They are really incorporating just gaming, social content, and also pulling at Airbnb, so you get two nights to stay in this gamer palace at this 7-Eleven, and it's two one-night stays, excuse me, for $11 on Airbnb.

14:22
And I just think it's super cool. I'm going to pull up a picture here, but you know, what, what did you, you saw this? What was your, what was your example? I think we have them almost every week in the news, not even purposefully of, of the power of e-sports now and kind of that, the whole modern culture, pop culture, e-sports, and now you've got the, the convergence with a Airbnb and all those things. So, uh, I think it's another one of those it's cool, experiential thing. Uh, it was.

14:50
You know what sucks right now is just my head goes when I see these things. I also get into like, is it time for the, with COVID different things like that? And obviously you're not, it's, they're limiting it to the, you know, two family members or whatever, I think that can go in. Uh, but it's like.

15:06
Can COVID just get gone so that like these kind of experiences can be like maxed out? Right, right. Because I think what they probably would do, they would probably turn this into almost like a e-sports arena within the thing. I think they pivoted a bit, if I had to guess, don't know this, you know, to the Airbnb, get two people in the same family. And it's still a cool concept. But again, um.

15:29
It just shows the power of esports and the integration that every brand's kind of looking for with with gaming. Absolutely. And I also just like this idea of Airbnb being involved or the travel and leisure kind of idea of like all the industries kind of coming together for this one moment. Esports, you know, luxury, palace, gamer heaven and Airbnb, like basically coordinating this event. I just think that's a really cool. Well, you're going to start to see in

15:58
we're in what's called the sharing economy now. And so you have this going on with how people think about, and no different than a brand in the 7-Eleven thinking about their store in a way that you could rent.

16:15
It's the same thing now where you're seeing this convergence of things like Airbnb are thinking more than just a random nice place on the beach that they have extra rooms at. They're thinking of ways that consumers can share other things. And I'm not saying Airbnb is specifically getting this, but you see bike sharing. I even saw people share their pool.

16:41
Like their backyard pool, they'll rent their pool. You're seeing, you're gonna see increases in it, like tools, I don't know if there's an app where like people that have tools, because think about it, tools sit in a toolbox 99% of the time. And so they're not used. And so does everyone need to own?

16:59
we need 47 million hammers in the world, or could we have someone, a library, where we check out hammers? And so some of the tool stores are to do that, but you're seeing this with consumers and experience with brands. And so not 100% related, but I do think it's a good pivot point for thinking about the way the economy is being.

17:22
built around this notion of sharing and conservatism. It's all of those things, but it's also just smart because a lot of us have things that sit there that never get used. Right. I mean, it's a good point. I wonder if it has anything to do with the minimal culture that was really circulating. Do you feel like it has anything to do with that person? I think it's minimal culture, tiny home. Similar all types of mindset of just minimalist but also just.

17:50
I don't know, it's just that notion of sharing. Right, yeah. And I like that, I mean, I think it brings more of that community aspect, more of just, we're all human and we're all in this together, why not share, or you know, just share the experience, share the hammer, like whatever it is. Whatever it is. And that's a little detour from the, you know, the convenience store Airbnb. Right. So I digress a bit, but I do think it's all related and we are talking marketing, consumer behavior, and all those things, so. Absolutely.

18:18
Yeah, I think it's interesting. It's good to know good to know in other news February 9th So this is already passed, but it's definitely worth bringing up notion of Valentine's Day experiential marketing all these things Dunkin Donuts Which personally I love Dunkin Donuts. I'm such a big fan love their coffee. Oh my gosh favorite coffee ever But in Vegas they did a renew their vows like event basically and you do a drive-through through this

18:43
Vegas chapel and you go and you renew your vows and you have this really cool bouquet of these donuts and they look like rings, they have a munchkin on top and everything, they look so cool and fun. I mean again, I know it's already passed but it's totally worth mentioning. And if you went, it'd be so cool to see how that affected everything. Another slight detour, I'm taking detours here today. I got turned on to Dunkin' Donuts living in New York.

19:11
and there's a Dunkin Donuts on every corner. And extra, extra, extra cream, extra sugar, like I lived on that. Like every day. Like I think I put on weight too because I didn't realize like, wow, this tastes so good, but it's coffee, but why am I, I'm putting an extra 1200 calories in my body, I think. A large coffee, extra, extra, god, it tastes so good. It's so good though. But I digress. Another cool, this is fun, you know, I don't.

19:38
know all the ins and outs of what's happening with the Vegas chapels and all that. But it's still a fun brand play. The bouquet of donuts. Who wouldn't want a bouquet of donuts? I mean. I do. I would love a bouquet of donuts. No complaints here at all. Yeah, that's what I'm saying. Who wouldn't want. Oh, oh, oh, oh, oh. Who wouldn't want a bouquet of donuts. Yes, absolutely, of course. Because think about it. Is there anything, like, I mean, bouquets come and go. They have no real, you use them in the moment and then they store and get dried up and don't.

20:07
Do you think, right? If you could eat it.

20:09
As long as everybody's not touching it I guess. Oh yeah, no that wouldn't be fun, yeah. I mean you could share it, I mean you know, it's a bouquet, everyone gets a little piece of the donut. I have to tell Nicole that they do this, we'll renew our vows next time. Oh, you'll go out to Vegas. We're going in April, maybe they'll do it again. Here honey, I got you a bouquet of donuts. I got you a bouquet of donuts. This happens to be my favorite flavor. Yeah, with your Orangesth abstract and we'll put it all together, put it all together, full circle. But they're fun.

20:39
play here I think. Social media. Social media, how do we create experiences that we can film and hopefully they're filming, shooting.

20:48
Atomizing all that content. I'm truly hard. Well, and it's interesting because I feel like with all these examples We're talking about even the next example We're gonna be talking about too and this is so obvious that because it's happening so much more But the consumers are basically your your market or your advertisements because they're just posting it on social media And they're sharing it and they're tagging you and they're hashtagging and all this stuff and it's like such an easy way to just increase

21:12
the eyes on what you're doing as a business or as a product. And I just think it's really great to see it just continue happening.

21:19
CGC, consumer generated content. Yes. That's the best, I mean if you can get that going, number one, it shows an affinity to the brand, they're willing to do it. It gives you content to share and show, and social proof, almost like reviews, because you're getting validation that they're sharing these, I mean, so it's like check, check, check, check. Anything you can do that generates that user content is huge. And again, last topic for today, but it's definitely worth mentioning.

21:49
Also just shows well, I'll say it first chips. Ahoy is partnering with sue shoe surgeon, excuse me And he created basically different kinds of sneakers for

22:01
the new Chips Ahoy like kind of mascot kind of deal. And they're just, I think this really shows the integration of streetwear culture, sneaker culture and just the rise of that. I mean, you see it all the time with, you know, companies like eBay is doing it now, StockX is doing it and things like that. It's just really creating the streetwear culture. And I think it's such a cool thing that now you see something like Chips Ahoy, you know, bringing that in too. I think that's awesome, but you know, yeah.

22:30
Shoe surgeon I've been following on Instagram for like five years by the way badass like Unbelievable the designs he does are so cool. Like I want to say it renewed my my sneaker Interest like five years ago and bought like all these Jordans that I barely rarely rarely rarely wear. Yeah, but he's

22:50
incredible and so they knew who they were going after as far as influencers in the sneaker game, the customization that you can do. I don't remember, you know, I guess I do. I mean, I'm old enough. I mean, I'm the old man in the room, but it's like...

23:06
Chip, I'm trying to remember the commercials or the character Chip, what he did necessarily. I can remember, I can remember Kool-Aid Man or certain brands, I remember the thing. I don't remember Chip being some.

23:26
Incredible character. I see me on the side of the box. Yeah, I just I couldn't even tell you I mean I was I mean But I'm like I just like this integration of a shoe surgeon again. He has super cool things. Oh my gosh I think it's awesome. But yeah, so that's interesting to see and again basically, you can enter in for a sweepstakes as well so you can go in and Vote on which sneaker you're really loving and then from there you get entered into a sweepstakes you know all that all the good stuff with that, but

23:55
But yeah, so that's kind of what's happening from a Chips Ahoy marketing standpoint. And yeah, that's some good news this week. Absolutely. Valentine's themes for sure. And, uh, just be sure to continue to listen to our.

24:08
Upcoming episodes that we talked about earlier and you definitely got to listen to what happens with the neuro Research we're gonna see what really tested well, so I'm really excited about that. But thanks as always Riley. Yes, absolutely You know where to find us. We're at the radcast.com and at the radcast on Instagram

24:28
and we'll see you next time. See ya. Yo guys, what's up? Ryan Alford here. Thanks so much for listening. Really appreciate it. But do us a favor. If you've been enjoying the Radcast, you need to share the word with a friend or anyone else. We'd really appreciate it. And go leave us a review at Apple or Spotify. Do us a solid. Tell more people. Leave us some reviews. And hey, here's the best news of all. If you want to work with me directly, if you want to get your business kicking ass and you want Radical or myself involved, you can text me.

24:58
directly at 864-729-3680. Don't wait another minute, let's get your business going. 864-729-3680. We'll see you next time.