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You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

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Here's your host, Ryan Alford. Hey guys. What's up. Welcome to the latest edition of the rad cast Friday. It is October 6th here in hot Miami. I'm in the vacay lounge, also known as Chris's amazing studio slash three bedrooms slash bachelor pad, whatever the hell this is. Good place to lay my head. I can.

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That porch is bigger than most condos in New York City. Storm needs space. He's a big boy. Yes, they do. Is he in the frame by the way? A little bit, he's kinda sleeping right there. He is, good boy. Good Storm. Chris's dog Storm. Oh, might knock the camera, it's okay. He's still lined up. Perfect. Hope everyone, wherever, whenever, however you're listening is doing wonderfully. We're in our makeshift.

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Bear with us a little bit with the mechanics of Studio City here. We're in person. Chris, how's the week been? Great week. We're off to a strong start. Beautiful day out here. You're in town, so I'm pumped. No, I'm ready for some beach action and working the deals. Kelly Siegel will be in town. And I'm just working some deals poolside at the cabana, baby. Yeah, that's where all of it needs to happen. I got a pretty jam packed.

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headlines. I wanted to start with the most important news first, the Kelsey, Travis Kelsey and Swifty. The irony of this is we knock that annoyed by the ploy, but it seemingly works. But here we are talking about it. I didn't buy any Travis Kelsey jerseys this week and mainly because of Aaron Rogers reminding us that he's a Mr. fighter.

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He's on Pat McAfee's show and just letting it rip. And just to follow along, Aaron Rogers is one of the few NFL players to come out and get vaccinated. It was anti-vax and taking anything that he didn't want in his own body, which I respect a lot. But he has, Kelsey has been doing commercials for Pfizer, I think, for the vaccine. And

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This is not to get in the vaccine, non-vaccine discussion. It's more to ignite more fire around that potential Travis Kelsey, Aaron Rodgers battle. If you ask me, this is pretty fun. I thoroughly enjoyed it. And I do think that let's be honest, Hollywood, I think Taylor Swift's getting in that whole, I don't know what you call that crowd, but corporatized superstars. And I think Travis Kelsey on the surface seems like tough.

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football player, all that, but I think when I get underneath it, he's a little bit more of the same, which is maybe why they're the thing coming together. Maybe it's a match made in hell or heaven, depending on who you are. Either way, making music out of it. Yes, exactly. And I still not going to buy his Jersey. Okay. Nor any Taylor Swift albums. I think we're going to see a lot of young girls wearing his Jersey more than actual football fans.

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So it's not really having any economic impact on me. No additional Taylor Swift albums being bought. Um, I have four boys in the family in the household. It's not, I know guys like Taylor Swift too, but it's not really on their radar. Yeah. Listen on the radio, but they're not going to buy the album. Yeah, exactly. And I do everyone, the kids like my homes and don't know where he falls in all of this, but they weren't really going to buy Kelsey's Jersey. So not really impacting the offered household. I just find it fascinating that.

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Aaron Rogers tears up his Achilles and really want to shake that beehive. I don't know. That's Kelsey's. What's Kelsey going to come back with? Oh, I guess I did do a commercial and I got paid to call him Hiawaska man. Yeah. I don't know. Death match between the two. We'll see. I'd sign up for that. What? I'll pay the pay-per-view. Yeah. Kelsey, what? A hundred pounds, Morton, Aaron Rogers, 70 pounds, Morton, Aaron Rogers. I don't know that he was.

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Maybe Roger's has that dog in him. You might have that dog in him. Who knows? I'll tell you, speaking of dogs, Mr. Beast, Mr. Beast, him and Tom Hanks, he wouldn't really normally put them together, but this week they're both calling out the fact that there's fake AI versions of them doing things that they didn't authorize. And so Mr. Beast, whose real name is Jimmy Donaldson.

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I like mr. B's way better. Yeah. Sorry. Sorry, Jimmy calls the rise of AI reception. A problem. It's a problem. So I'd say it's a problem. And, uh, there was another time Tom Hanks is warning fans about an AI version of him promoting dental plans, Mr. Beast was tick tock and Tom Hanks is.

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dental plans. I just want to know who in the marketing team is like, yeah, we're going with the deep fakes. Don't worry about it. Yeah. Yeah. Yeah. Don't worry about any illegal. We'll deal with it later. Let's get Tom Hanks. I want him as Forrest Gump promoting this dental plan. It better be the pro health plan. Like at least the bonus plan. Like he's got to get, yeah, that's yeah, we're just going to go for it. I guess Mr. Beast, he's not going to care.

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It doesn't make you wonder what goes through people's minds. And both of these come from our good friends at NBC news. That may have heard of them, but if this is already happening to stars this big, where's it all headed before you, but Ryan Hoffman and Chris Hansen are getting, getting to get deep faked. I'm going to be like in Myrtle beats instead of Miami, like somebody like spring breaking us or something. Yeah.

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The rat gas. The guy that's doing beer bongs on the beach. Yeah, exactly. You're like sitting in to my wife, Nicole, like going, what's he doing in Myrtle Beach? Honey, I'm not there. I swear I'm in Miami. Nobody's safe. No one's safe. But that's what I'm saying. It is getting scary because you don't know where the line is going to be because if it was someone completely off the radar, CD level, that maybe it could skirt on a small market level. I'm not.

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advocating for this, but you could see that happening. But we're going to use Tom Hanks, one of the most well-known actors the last 30, 40 years and Mr. Beast who's Mr. YouTube, the most, everybody's in the news every week, like Taylor Swift. And so we're just going right at it. You're going to fake it. If you're going to fake ads galore with superstars. So if you want, you need to be paying attention to your name and mention likeness, especially if you're a superstar.

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It's just going to be unlimited. How many times it's going to get, you're going to get sent, Hey, look what the rock did. And you're going to be like, at a certain point, we're going to be like, is this really the rock? I already think that was some stuff. Yeah. Cause I started with the deep fake voices, right? People scamming saying, Oh, this is your daughter. I'm in jail. Give me money. And now it's just, now it's wish I'm like, do they think

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Can they sell that many dental plans that quickly? Cause the time hangs face to where it, it offsets the legal costs. Exactly. I don't know. Or gets the name out there. Maybe it's worth it. Like they roll the dice to say, how long will the lawsuit take and how much money can we make? And how many impressions will we get? How many impressions can we get in the short term? But wait till the day. Okay. I'm gonna get like a video of sit to me, like my wife. Yeah. Yeah. Or saying, Hey honey, I'm, I'm in a jail in Mexico. Can you send $5,000?

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leaving you. If fuckers are still falling for shit, like on the phone, Hey, this is Janine, your granddaughter. It makes people falling for this stuff still. So if they're falling for that, if they get a video sent to them, your granddaughter in calling, Oh my God, I'm sitting my entire life savings. Shane calling you from the Cancun jail. She's calling her fricking home girl. Yeah. It's like, yeah. So the, the,

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The litigation in the business and like everything around this, it's going to be really interesting over the next few years, because right now it's a wild, wild West and it's not going to get better overnight. And I think it's going to get entertaining into it. Like it's home to your clothes. Oh point. Do I just say, Hey, Tom Hanks, I'll give you a hundred K. You don't need to do anything. Here's the script. Exactly. You don't even have to travel. You just sign off. Like you call this you call like, Or get this.

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Okay. Kirk Cobain's tree has relatives. You pay them because they have his, maybe his name, it writes to his name, whatever. We're going to put, put Kirk Cobain in. We're going to make a new album music video and use his voice with new songs. You might be listening going, okay, this will never happen. But let me tell you, we are this close to that happening right now. I bet you there's a loaded album like Tupac, Biggie.

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Unreleased like you've seen the AI song DJ guy doing like the Drake. Yes. It sounds just, it sounds better. Better than the last few hits. It started to get, I don't know, Travis Scott's new albums pretty sound the same. He's the only one that's heard sounding different to me, but anyway, all right. Moving on NFL's groundbreaking collaboration with Disney's toy story, Mercer's fans and animated game experience. This came on. We talked about this a little bit, I think a few weeks ago, but

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The NFL and search Disney collaborated a broadcast, a simultaneous football game where players were transformed into toys. I did not see this. I didn't get to replay this for my kids. It's different, but it's starting to play in the same vein of like the ability to create when you think about AI, cause I don't know why my mind goes here, but when you think about the notion.

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Program came out and everybody did this. I think I even did it like where you could change your image. They use your face, but they give you like all these images of you looking a little more sleeker or like a superhero is. Yeah. And so this is the video version of that where they can simultaneously in real time, take the action that's happening on the field and turn it into cartoons. It looked like something else. It's pretty wild. It's wild. And, but when you think about it,

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It does make it the kids are watching. So you're opening up. This is smart by the NFL. Cause I think the average fans, yeah. Five year old, the boys that my kids are into watching football now, but they're 12, 13, 14 to write in that. But when they were nine, eight, eh, take it away. They liked football, but like to be able to watch it as your characters is the same thing. Yeah. It totally taps into the characters. They already know.

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So that's your, that, that likeness, that imagery that they're, that they associate with versus grown men, sweat and grove. Right. We just numbered. But it's funny if a woody smacking or tackling whoever. That's brilliant. So it's fun. So it wouldn't be a news edition without Elon Musk. This man. Yes. Elon Musk is being sued for libel for accusing a man of having Neo Nazi.

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He's being, he falls in claiming Maine was involved in confrontation between far right protesters and amplifying posts that identified him as a neo-Nazi. So I think I'm going to stay out of the neo-Nazi realm, but, and more get into. I think what people were afraid of, which is, is Elon gonna, if he has an opinion on someone or something, is he going to use the platform? And the answer is probably yes, no matter what.

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Whether or not this is true or not, it's more that he does wield a lot of power by owning a mass social platform. And he does share his opinion quite often. Yeah, which we love. I do. I do disagree. I think it's refreshing of someone of his magnitude. Stand up for what he believes and just speak his mind. Even if I don't agree with every single thing, I do.

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agree with a lot of what he says. Yeah. I don't think there's times where I'm like, you know, like Donald Trump, that's there's a lot of policies with Trump that I did believe in. Some I didn't, but a lot I did. But sometimes I was like, shut the fuck up. Yeah. But all due respect. Yeah. Exactly. It's just, dude, the president, stop, say less, say less sometimes that the same thing I'd say to my best friend. Yes. Dude, keep your mouth shut up yourself. Yeah. I don't know. It's running their mouth a lot. So.

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We'll see where that goes. Charlotte Hornets. We are big in this back to, we talked about the deep fake first, but he's already made two headlines here. Charlotte Hornets announces a partnership with mr. Beast. I do have the boys are actually coached. My boys, Hudson, Clayton, Nash and Hogan all get trained by one of the Hornets. Players fathers. Nice. Yes. Bobby McGowan's coach McGowan's is he has two sons playing actually in the pros.

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Yes, the McGowan brothers. But nonetheless, in an unexpected move, the Charlotte Hornets have partnered with Mr. Beast. And snack brand Feastables, serving as the first official partnership between an NBA team and a social media influencer. As an official Jersey patch partner, the Feastables brand logo will appear on Hornets players jerseys. So they're now putting dirt like.

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Wow. The jerseys for in the NBA are going to have like logos all over it. Like NASCAR. Yeah. And look, it's a syllable space and you see it during the game. So why not? But I have not heard of MrBeast's feastables, but again, it seems smart to me for both parties. Because again, MrBeast is such a beast. Literally. In the space. Like my kids watch more YouTube. I'm just telling you that's

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Come home now. That's all they're watching. They've gotten in that vortex. It was a great way to, again, same thing as with NFL's doing your caption of fan base, probably. Yes. You're riding off his wave, probably for the most part. I'm assuming this is similar to Lunchables. That was what I gathered. I'm just going straight there. I'm going to look it up. And getting the patch on the Jersey. So Bryce, my boy Bryce McGowan is going to have Feastables on the Jersey. Feast on that, my friends.

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Low hanging fruit for the ad guy. Hines is jumping on Taylor Swift's seemingly ranch moment with new condiments. I had to be careful how I read that headline. Taylor Swift's jumping on condiments. Hines is launching a limited edition ketchup and seemingly ranch sauce inspired by a virtual tweet featuring Taylor Swift at a chief's game eating a piece of chicken.

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ketchup and seemingly ranch. It's part of their global brand platform, emphasizing fan devotion. Something tells me this was planned ahead of time. Like someone happened to capture this viral picture. She had it in her pocketbook. She had to play it up. Yeah, like this brilliant. Wink to the camera. Yeah, yeah, yeah. And then Heinz happens to be just, yo. Just happened to be there. Let's just spin something up real quick. Take this recipe, come on. I don't think so.

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Brilliant. It's brilliant though. And I do what Heinz is doing with all their ketchup flavors as a sauce guy. Yeah. I've been partaking in a few of those and I love sauce. Yeah. If I ever opened a restaurant, I'd have this stuff you dip it in. Yeah. Hell yeah. Me too. Sauce bar. Yeah. Hey. And then you have sauce in the sauce bar. I got sauce bar. And then if you like the food, then there's a big idea for you right there. If you're in the restaurant business, I'll open the sauce bar.

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Okay. I like this hard mountain dew will pay for your wedding, but only invite crashers. Wow. This comes to us from our favorite dive marketing, dive.com. The hard soda brand will throw one couple and all expenses paid wedding where the only people who can attend are strangers. It's cool. That could be pretty wild. That could be pretty wild.

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Nobody's embarrassed to dance that way. It cares. Everybody's just having a good time. And we're just here for the hard do only if Owen Wilson and Vince Fonda there. I mean, I just gave them another idea. Then you tied, bring them in. They let them show up at the wedding unannounced. That would go nuts. How nuts did that place go? I would go fucking try to get a Hey, mom, Wolf barrel.

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Wasn't that, I think that was like crashers. Yeah, it was. And it's good. It's such a good, I'm thinking back to all the one-liners. How good freaking Bradley Cooper, all those guys. Yeah. Crab cakes and football. So Maryland does. Yes. I hope you all have been listening to our latest guest episodes. Those are on Tuesdays. Last week, Kyle cook from.

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Bravos, Summer House, amongst other shows. Cool guy. Very successful drink brand as well. Loverboy. We talked about reality TV, but we also talked a lot about building a business around something that made a lot of sense. Obviously the TV show. Leverage, compounding interest, all the principles we talk about a lot on the show.

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Kyle Cook is doing pretty well with Loverboy. That's how I like the name of it. A great name. Real insightful. Came to us from Manhattan, my old stomping grounds. Really cool guy. So check that out. Hit the back button. If you didn't listen to that, it came out on Tuesday. Next week for all you sports fans, Alex Curry, really a sweetheart and one of the nicest people in sports. She is on Fox regularly. She does the Colin Cowherd show as a stand-in sometimes. And then,

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has a couple of her own shows. She was great, really cool, came to us from LA and really enjoyed talking with Alex. Cool, cool girl and really making name for herself in a business that isn't easy for women to break through in. She's really smart, she knows her shit and she's nice as hell. So hope you get that a listen next week. Alex Curry, we've got some big names coming folks. I'm just gonna go ahead.

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And drop it. You may have heard of a few of these names. Mr. Dave Asprey is coming on the show. Bulletproof coffee. That guy, you may not have heard of Dave. You probably have, but bulletproof Dave Asprey will be on the next few weeks for the end of the year and got some really great comedians, a few other guests lined up and a name that I can't say, but might be the biggest guests we've ever had. And that's saying something Chris.

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We've had some real big guess on your number one marketing and business show on Apple. Just saw the rankings again today. It fluctuate from one to three. We're at number one again today folks. I think it's because I'm here in Hot Miami in the vacay lounge. Yeah bro, vacay lounge. Yes, yes it is. And speaking of vacay, they bring, we even bring the best products to market. Plant based products right to your door. Take a vacay.com.

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You can also check us out the vacay podcast, which we do. You enjoyed podcasts. You're listening to this and you go check it out. Just look at vacay, V A Y C A Y. The only way to spell vacay premium plant based product straight to your house and the podcast is cooking great episodes lately here. Yeah. It's been good. It's been solid. So all your alternative health and wellness news, we're trying to make it not the alternative, the only alternative, but a lot of good insights on how to get

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your health in order and different ways to do it. Everything from breath specialists to Scalar, Scalar energy. That was interesting. That was this past week. You go get that a listen. I was skeptical. Still a little skeptical, but fascinating nonetheless. And freaking still need to send them a picture. Recipes. Yes. Recipes. Yeah. No. Aphrodisiac tees. Yes. All wellness. All wellness all the time.

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And of course our latest sponsor, Caldera Labs, high performance men's skincare delivers straight to you. And what keeps this 40 something looking 30 something. Keeps that showbiz in this face looking fresh, bro. Yeah, that icon eye serum, my favorite, the good stuff that keeps the glow going. You can use code radryan for 20% off at calderalab.com. This is high performance men's skincare. It's the best. I only support.

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what works and Hey, I'm a living breathing example. If I had bags down to here, it wouldn't work. Chris. No, he wouldn't be number one on iTunes with bags. Yeah. Let's be honest. No bags were going to be number one. So give them some love. Tell them Ryan and the Radcast sent you caldera lab.com use rad Ryan for 20% off.

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Have you seen this? Jimmy Butler has a new emo look. Internet is in shambles. Jimmy Butler plays for the Miami heat is a new emo hairdo and the internet's latest obsession. This comes to us from NBC news.com. I hadn't seen this look, but I've seen some memes about it. It's what's an emo look. Exactly. Like the like long hair covering one of your eyes, like looking a little secluded, hiding behind your hair.

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And I like to jet black die. Okay. Yeah Think I'll have eyeliner. Yeah Black nail polish. Yeah. Yeah. Yeah, I think I do like Jimmy though. He's like the He plays hard as hell. He's always Yeah, start back get back we need to do that yeah, yeah some preseason games come up sin

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But go do a search for Jimmy Butler's new emo hair, dude. Obviously lots of memes. So if you're a meme person, they're out there. Finally today, chat tbt, you can now speak, listen, and process images. Open AI says the big feature push comes alongside ever rising stakes. The AI arms race, isn't it? It is. We've just barely scratched the surface. It's like literally like when the nukes are coming from.

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AI for defects or Vladimir Putin calls Biden something that he didn't really call him or something. We've opened a can of worms. I know exactly. But now can speak, listen and process images. I don't know if I really want catchy PT talking to me. Unless it's I'm blind and it's telling me what I'm looking at. Like, yeah. Okay. Sure. Yeah. Handicaps. I'm halfway blind. I don't have my contacts in, but it's getting.

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It's getting scary, but I do think I was watching the movie where it's actually rocky three or four, these are classic movies, rocky four, he had a robot in his house and his friend, he gave like his trainer, a robot that like, was like a maid it's like 1980s. So they knew this shit was coming. And it was obviously hokey as hell, but like now, now this shit they.

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They're intelligent. They're like a robot, like walk a road around your house. They can just answer your questions. It's really having a robot version of Alexa. Yeah. If she could clean the house too, then or he, no gender or it or them or what the fuck it is. I might drop some dough on a robot cleaner. No. Yeah. If you could really combine some tech here, this chat, CPT meets.

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Root was it Roomba? Yeah. The robotic vacuum cleaner. Fold my laundry. Hold your laundry. Get arms in real life. As long as it doesn't get too smart and it's you're not, you make no sense. Yeah. Should have over the balcony. Yeah. Got a lot of space to throw you. Oh yeah. That's it's we don't want that happening. Yes. Oh, we do have finally a couple of social media holidays. One in all seriousness is nothing to take lightly.

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Look, we all get through mental shit. I think it's important to recognize that is still a challenge. October 10th, world mental health day. And then finally, of course tomorrow on a lighter note, let's finish on the lighter note, world smile day. Yes. Smile, smile like you're happy. That's Saturday. Saturdays. That's it. Should be on a smile. They should be on a Saturday. Some of these times it's like world cake happiness day and it's on a Tuesday. And you're like,

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I can't even enjoy that. I can enjoy it, but now I'm gonna smile my ass off on Saturday. Beer or whatever I'm doing. I'll be on the lake probably again. You better post a pic. Hashtag national smile though. Just you grinning ear to ear with the nice. That's what we're going to do. But there you have it. My friends here in the vacay lounge in Miami, just the news you need. We only bring the news that you need here folks. Travis Kelsey.

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Swifty and Mr. Beast. It's just the big boys. We are bringing you marketing lessons because a lot of these people are doing these gimmicks and things and we pan it a lot, but they're brilliant marketers at the end of the day because they're moving the needle using media, using social media, the combination of the two. Cause let's be honest, Taylor Swift running a commercial doesn't get the move that they used to just like on normal TV because people's attention has spread out.

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Yeah. But you know, her attention is on TV football. Yeah. That's like the last remaining, like big time ratings all the time. And you know what? She's there. You got that captive audience. Exactly. Ready to eat up whatever you're pushing. And so it's smart. And so whether you love whatever her music, she's super talented, obviously. Yeah. And I don't believe in all her, the political side of bullshit, but I believe she's a fucking smart as hell business person and marketer. I'll tell you that right now. It's a great entertainer.

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Yeah. Anyway, wherever, whenever, however you're listening, we appreciate you. Any final words, my friend? No. Watch out for those deep fakes. Yeah. Yeah. Don't agree. I guess you are real. That's the irony. Deep fakes are real. Yeah. You know what to find us the radcast.com search for the news episode. You can find old episodes, go back and see if some of my prognostications came through or not. You can.

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get that thrown in my face, my DM sometimes. So I know who you are. And most of them are true though. That's the thing. Most of them have come true. So we appreciate you though, for making us the number one marketing and business show on Apple podcasts. Keep downloading, listening, and give us some feedback wherever you are. And also don't forget to give us a review. We appreciate everyone for Chris Hansen. I'm Ryan Alford, coming from the vacay lounge in hot Miami. We'll see you next time on Radcast.

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To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.