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Alex Morton - Entrepreneur, Momentum Creator, Growth Catalyst, and Best-Selling Author and Speaker
Alex Morton - Entrepreneur, Momentum Creator, Growth Cataly…
In this episode of The Radcast, host Ryan Alford interviews Alex Morton, a successful entrepreneur and MLM leader, about his journey to suc…
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Alex Morton - Entrepreneur, Momentum Creator, Growth Catalyst, and Best-Selling Author and Speaker
March 08, 2022

Alex Morton - Entrepreneur, Momentum Creator, Growth Catalyst, and Best-Selling Author and Speaker

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In this episode of The Radcast, host Ryan Alford interviews Alex Morton, a successful entrepreneur and MLM leader, about his journey to success and the importance of network marketing and social media.

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Welcome to another episode of The Radcast! In this week’s episode, host Ryan Alford talks to Alex Morton, Entrepreneur, Momentum Creator, Growth Catalyst, Best-Selling Author and Speaker.

Alex explains how he defines success and network marketing, and includes stories of success in his talks.

Alex also discusses how he, at the age of 21, began a career in Network Marketing and how his route to success unfolded. He also shares the most important takeaway from his experiences, particularly his involvement in the Multi-level Marketing (MLM) industry. Alex points out how social media has helped him advance his career and promote his brand.

To learn more about Alex Morton, visit his website https://www.thealexmorton.com/. Follow him on Twitter: @AlexMortonYPR and check his Facebook page.

If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast 

Transcript

00:00
tell people how it is and if some people like you, love you or hate you, that's not even my business. It's the idea of instead of spending money on billboards, magazine ads, TV commercials, movie previews, YouTube ads, it's the idea of word of mouth. It's not even about really the product so much, the physical product so much, it's about freedom. The hardest part of ending is starting again. You're listening to the Radcast. If it's radical, we cover it.

00:29
Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. We're talking growth today. We're talking success engineering. We're talking to Alex Morton. What's up, brother? What's up, man? Happy to be here. Hey brother, it's good to have you. You came, I'll just say this. I did, you'd hit my radar a little bit, but the people that I really trust,

00:58
that I really like, go, you need to talk to Alex Morton. And I said, all right, I want to talk to Alex Morton. And, so I know you're a bestselling author, man of mystery. I know we're going to get into all that, all those things. I know you got a lot cooking, momentum creator, growth catalyst. I'm like, this guy must be in marketing. I liked it. I liked it as soon as I started reading about you.

01:25
What's going on, man? I mean, where's home today? Yeah, well, you know, 2022 is off to a jump and start. We just got done with the U S a U S tour. Uh, we're building our dream home in Vegas. We just bought some property in saloon, uh, just landed the last time in Beverly Hills and things are just moving and grooving. So grateful to be here with you. Thanks for having me. And, uh, this is going to be fun. Yeah, absolutely.

01:54
damn, I need to get on your agenda there and buying some property in Tulum. We go down there a lot, my wife and I. And so we'll have to sidebar on that after the show sometime, but that's cool, man. I wanna, you know, I'm sure again, you've hit my radar. I'm sure there's a lot of our audience that you may have hit the radar, but let's just pretend they have it. Let's start wherever you wanna start. I mean, I wanna...

02:22
You know, kind of give them your background, your history, kind of your success journey. And then we'll dig into some of the specifics of what you're doing, what you're seeing out there. Yeah, so I was born in Houston, Texas. You know, I'm 32 years old. I was born in Houston, middle class America. Saw mom and dad working super hard at a young age. They were in home building. Then they had a massive bankruptcy in the mid 90s. And then they got into the insurance business. So we went from like Houston, Texas to.

02:51
six months in West Virginia, which I would not recommend to anybody. Hopefully that doesn't affect anybody on the call. Right. Eventually ended in Bexley, Ohio, you know, small town and really at 14, 15, 16. I'm, I'm, my dad gives me, you know, um, think and grow rich, rich dad, poor dad. Uh, think big and kick ass by Donald Trump. Right. So I'm like looking at business and entrepreneurship and be my own boss. And, you know, in school.

03:20
I did okay. I made the honor roll a few times, you know, football, basketball, tennis, whatever, but I was never interested in like what they were talking to me in the classrooms. I was always into business and marketing and you know, sales and doing something big. So at 18 I left Port Ohio. I went to Arizona State for college. And over there I fell into real estate actually at 18 I saw a million dollar listing. I went got my real estate license at like eight literally just 18 years old.

03:49
I was wheeling and dealing, I was stealing agents listings, marketing them as my own on campus, making some money. And then I fell into a specific industry and I've been there now for almost 12 years. And I was just super fortunate to hit something at a great time because there was an industry out there that never really had young people marketing. And I saw it and I said, man, if these older folks can make 30, 40, 50, 100K a month,

04:18
I think young people can really blow this sucker out of the water internationally. And that's where, you know, I made my first million at 24 and it was kind of like this rock bottom to rock star to rock bottom again. And now thankfully I'm back doing some, some amazing things. So it's been a hell of a

04:40
12 years, you know, I've spoken in 75 countries around the world. I've made a lot of money. I've spent a lot of money. I've made a lot of mistakes. I've made a lot of good decisions. And now I'm sitting here talking on the Radcast. So it's been, it's been fun. Radical, I would say it is a journey, a lot to impact there. Uh, you know, what's, I'm going to ask you this. I'm going to come back to some of the timeline there.

05:04
And I know you talk about this. I watched some of your, your, your speaking stuff. You're really dynamic. Uh, and I really enjoyed, you know, like just the, there's, there's an authenticity to you, man, that, that really kind of struck me, which was like, I don't know, it's like, it wasn't overly produced. It wasn't, but it was still polished, but it was authentic. And I think that's probably had something to do with your success. If I had to guess.

05:32
Uh, I don't know if you hear that a lot. Well, a lot of people, a lot of people, it's like, you can always tell someone that maybe made a hundred grand one time in a month or even a year and everything's gotta be super formula formulated and organized, all this kind of stuff. And one of my good friends and mentors, you know, Grant Cardone, which a lot of people know, I love the guy so much, not just cause he's a good dude, but he's so raw and real and he's like, I'm going to tell you the way it is cause I've done it.

06:01
And I feel at my age, are there people that have made more money than me? Absolutely. But being able to earn, you know, dozens of millions of dollars in your low thirties, you learn a lot of stuff. And I feel like I know how to just give people the truth. So why mess around with all the marshmallows and rainbows? Just tell people how it is. And if some people like you, love you or hate you, that's not even, that's not even my business. I'm just, my business is to give people the formula to go out there and win. And that's that.

06:30
What defines success for you? Like, you know, like what defines success for Alex Morton? Well, it's changed, man. At 21, when I'm making no money a month and I see the possibility of making $40,000 a month, I wanted to party, have fun, spend money, cars, watches, clothes, all this kind of stuff. And now at 32, in my personal growth journey, obviously has...

06:59
you know, extrapolated out, right? Money, money to me is just one of the spokes on the wheel. Like for me, I have a, like my biggest goal now is to be the best, newly married, right? The best husband I could possibly be. Be the best leader I could possibly be. So I feel like money is a massive part of success, but it's really living on purpose, being fulfilled at the end of the day. And a lot of people say, I just want to go change people's lives and.

07:26
I want to help people. And to me, it's like, I want to make a ton of money, but I want to do it by helping a lot of people and making a difference. So that's where I kind of sit now on this idea of success. And I also believe it's a moving target, right? You have an entrepreneur get to a hundred grand a year, immediately they want 200 grand a year, right? So it's this progressive realization of what you really want. That's what I would say. Yeah, I love it, brother. So...

07:54
I know you didn't really say it. I know you're the man of mystery, but when we talk about this industry, yeah, it 12 being in at 12 years, what exactly are we talking about? Network marketing. It's network marketing. Um, and there's, and listen, I'm one of the highest paid, uh, probably the most money ever earned under 35 and that's not ego. I'm a very humble guy. It's just, that's what it is. Right. Yep.

08:22
But there's a lot of, there's pros to our industry. There's cons. Some people love us. Some people, you know, despise the industry, but I've used this as the platform to build my name, my brand, you know who I am, right? And to also impact people in, you know, 75 countries around the world. So for me, it's been a great environment for growth. Network marketing comes with a stigma, right? But, and I feel like you're breaking it daily.

08:51
You know, so how do you define network marketing? Well, it's the idea of instead of spending money on billboards, magazine ads, TV commercials, movie previews, YouTube ads, it's the idea of.

09:08
Word of mouth and obviously, you know, it works. It makes sense. Like you look at these companies like Amway, Arbonne, Mary Kay, right? They're doing 5 billion, 7 billion a year. And it works. So I think network marketing, this is my opinion. Doesn't mean it's a fact. Sure. I think it's the best opportunity for someone that doesn't have a surplus of, of, of cash to go start a business. They can get started for two, three, four, $500. It's not guaranteed, but they can get the six, seven.

09:37
And even eight figures a year through hard work, learning, persistence. Um, but there is a stigma because there's a lot of people in our profession that do it super bad, super wrong. They market it terrible. They say it's a get rich overnight thing, dude, it's not a get rich quick. It takes time just like anything else. Um, but yeah, I mean, network marketing has given me my shit. It's given me, it's given me a lot, man. So what are we, um, what product like over the years?

10:07
I mean, you obviously are pushing certain products, certain services, you know, what have been, you know, I don't know, the cash cows of the 12 years. If you, if you could talk about it. A hundred percent. Yeah. So, so in 2011, where I really hit my first home run was a healthy energy drink. So imagine I'm in college, I'm an Arizona state, number one party school in the country, right? Oh yeah. And everybody's slamming rebel rock star monster.

10:36
And I'm like, dude, instead of drinking that drink, this, you're gonna get paid for it. It went, dude, it went viral. I was like at Ohio State, I was at Michigan State, I was at ASU, I was at University of Texas at Austin. Tens of thousands of young people just going, just going bonkers with this thing. And then I kind of grew up and I realized, you know what, people, it's not even about really the product so much, the physical product so much, it's about freedom. So I fell into a company where I've been now for six years and it's obviously been the grand slam of my career.

11:05
where it's real financial education. So it's cryptocurrency, it's Forex, it's Ecom, right? And it's just education. We don't invest money, we don't make money on brokers, right? But we give people some of the education that if they grew up in the middle-class America or in Ecuador or Peru or in poverty, dude, their parents never taught them about how to make money, how to multiply money, how to save money on taxes, right? So now that's what I've been a part of and that's been the...

11:35
the biggest catalyst financially for sure in my career. So crypto and NFTs and so anything and everything that's kind of falling out of, yeah, digital currency, so to speak, you're educating. So there's an education that you do and promote and there's a network aspect and I guess a layering of compensation for that education.

12:04
So we've got great traders and educators that teach people how to trade and multiply money and all that. And then there's people like me that are sales marketing, leadership, momentum, because I've been a part of close to probably 2 billion now in team sales. So I go in there and help just explode the marketplaces and build the business. What's your key to success in sales?

12:30
I mean, asking me that at 32, I think, I think it has a lot to do with just telling the truth. In 2022, I feel like there's so much overhyped nonsense. And when you just tell a prospect, whether it's car sales, insurance, network marketing, ad agency, when you just tell people the deal, this is what it is, this is what it costs, I feel like you're going to close more deals. Instead of running around the bush.

12:54
all the time and overhyping, under delivering. So I think telling the truth, being transparent, but I think it has a lot to do with confidence and how the salesperson sees themselves, literally their self image of who they are. I think that's a big factor when it comes to closing small deals or multimillion dollar deals. So I know you guys are doing tours. I know you've been on the road a ton. What's that process? I mean, is that...

13:23
you know, getting people to these events and promoting the education. I mean, talk to me about that as kind of part of your ecosystem. Yeah, so I was just in, let's see, Los Angeles, Phoenix, Arizona, Dallas, Texas, Chicago, DC, Maryland, New York, and then Milwaukee, Wisconsin, and then Miami, Florida a couple of days ago. And again, in these environments, right, like sometimes we'll have people get up and they'll talk about how they grew their account.

13:51
zero to one or two or three million in crypto or forex trading. But for me, being one of the more featured speakers, I guess you could say, right? I go in there and I talk about how I went from a broke college kid to a multimillionaire. And it really boils down to just the age old success principles that you can hear from Thinking Girl Rich and Earl Nightingale.

14:19
my mentor, Bob Proctor, but I kind of tailor it to like the millennial generation. Cause a lot of young people, man, they don't want to listen to somebody with white hair. It is what it is. But the listen to a young guy with a Rolls Royce and some big houses and some jewelry, but then you kind of blind them with like, Hey, this is what I have. And this is what I've done. But then you give them real information that they can apply and actually change their life if they want to. What's been like.

14:46
when you look back, you know, we'll focus on the 12 years. Like, talk to me about some pinnacles, like some things that like, oh shit, I had no idea that was gonna happen and it happened. And you may not have even appreciated it in the moment, but like, do you ever reflect and look, you're only fucking 32 years old. I mean, you got your whole life in front of you still, but you've obviously done and seen and accomplished a lot in those 12 years. I mean, talk to me about some things you look back on.

15:14
and have that kind of reflection. Yeah, immediately there was a moment in 2014 where I was walking into or 2013. I was walking into another presentation, right? Because in our business back then it was, you know, living room after living room after living room. And then it was hotels after hotels. And then it turned into arenas after, you know, we went to Lagos, Nigeria and 5000 people show up, right? But I was walking into a room and I'm 23 years old.

15:42
And the CEO of my first company calls me and he said, you know what I just did? I said, what he said, I just looked at your commissions. I paid you a million dollars faster than I've ever paid anybody in my, in my career, you're the youngest and fastest ever to do it. And then the moment I was walking into a presentation, I didn't even, it didn't even like register in my mind. And I talk about that now because I was so busy being effective and productive. I wasn't even thinking about. Um,

16:13
the numbers, but there's been a lot of moments, man. Like when I, I remember walking on stage for the first time in front of, it was like 7,500 people in Las Vegas. And right before I went on, all of a sudden, I was just overwhelmed with emotion, dude. I just couldn't stop crying. I don't know what the hell was going on with me. But I was just so proud of myself, you know, going from getting kicked out of the dorm rooms, getting handcuffed in 10 years, going from 18 to now, holy shit, look where I am. But there's been a lot of moments. There's also been some major downfalls, right?

16:42
I went from almost 2 million bucks down to less than 90k in my savings account, 30 pounds overweight, pretty much depressed and anxiety, crying myself to sleep, freaking out. So there's been a lot of moments of pinnacles of success and there's been a lot of moments of dude, this is like, if this isn't rock bottom, I don't know what the hell it is. But I feel like all of those moments make me and make us who we are. At the end of that, it builds our character and it builds our

17:10
It builds our passion for what we're doing. 100%, 100% right. The journey is everything, but anyone that tells you the journey is one straight line is both full of it and never really had a true journey. I do wanna talk to you a bit about more specifics around crypto and those things. Cause I think, we have a pretty fluent audience, but we have a pretty mixture of

17:37
You know, I don't know if I'd say those white hairs. I don't know if they're I don't know if we're quite there or not. And if you're white hair out there listening, you know, apologies or whatever. But I do think there's there's still as much knowledge as there is out there and you can read about this stuff. There's still this air of unknown and mystery, kind of with block chain and crypto. So give my listeners like, you know, I know.

18:05
I know we're going to link to it, how they can find out all about this stuff through all your channels, but let's give them a little taste for, you know, just some of the general principles you're kind of talking about. They're kind of part of your, uh, I guess crypto Bible. Yeah. I mean, well, first off, you know, I'm a part of the largest, one of the largest financial educational companies on the planet right now, right. And I'll tell you in 2016.

18:31
I did not know what 4X was and I knew Bitcoin but I didn't know what the hell Bitcoin was at all and honestly I was not an early adapter. I was like dude this is digital, it's weird, you know I don't even know what's what is it what's going on but again.

18:48
Right? When you're, when you're ignorant about something, it doesn't mean you're stupid. It means you just don't understand it. Right? So I kind of dove into it and I had these different conversations and these different, I was shaking hands with people that were really doing this. And I'm like, you know what? This truly is the future, right? The idea of a decentralized currency, not just Bitcoin, but

19:08
These currencies that go, you know, peer to peer without all this government, you know, interaction and taxes and all, and all this crazy stuff. And then you fast forward to 2022 and you got people like Gary V, you know, staking his whole existence on NFTs and cryptocurrency. I would say to the listeners out there, this is what I tell people.

19:28
whatever income you're earning from your job or your business, take a small percentage of that monthly and put it in to some of these projects that sound good to you. I am not a rocket scientist. I got kicked out of Arizona States business school, man. You don't have to be a mathematician, right? But I've been able to earn lots of money because I'm taking advice from

19:48
from from people that know what the hell they're talking about. Right. So I would say go find some good people that understand crypto and have tees and all these things and just look at some of these numbers, right? How big these companies are, their their projects, the founders, right, and put some money in this is not financial advice, but you know, Bitcoin, Ethereum, everything linked to the to the meta world and the metaverse, right? These are coins that

20:14
They could, they could two X, they could three X dude. Some of them can 15 X we put money. My wife and I put 50 K in Shiba coin. My buddy came over with his barber from New York. He said, you got to get cut from my barber. And he said, go put some money in Shiba. And I didn't even mean to do it, but I did 10 and 20. I'm like, you know what? Let's just put 50 K in there. Do that 50 K turned into a lot. You know what I'm saying? So I think Tret, tread lightly.

20:40
I still think it's a little bit of gambling in there. And I'll say that because I always tell the truth. But if you can do your due diligence and find some good projects you're about, I think, I think it's a no brainer to put a little bit of money into some of these projects and look at that. We'll look where this will be five, 10 years down the road. Yeah. It's been interesting. And I think that's good advice. There is, there's a layer of gambling to it. And I think starting small is key. You know, like I'll even get my own story. Like

21:07
I made like 10 grand in Dogecoin off like 500 bucks at the beginning of the year. Now, admittedly, I cashed that out and left like two grand in there and it sat there and it's worth about $300 today. Now, but it's been in this floundering moment, the last like six or seven, I mean, it's not been just a month. It's just been in this weird flounder. And I know there's been coins that have come like Shiba and others that have

21:37
You know, if I was plugged into it every day and I'm not mad about it, I did probably exactly the advice you gave. And I think there's people out there, but it's like at the end of the day though, we're going on like eight months here with Doge and ether and all this stuff. That's just kind of, it's not like flatlining, but it's just like up, down, up, down, down, down, down, up. I mean, what's going on with just like the current marketplace? I think, I mean, right now, obviously it's, it's, it's bloody, right? It's red. Yeah. And a lot of people would say when there's blood in the streets,

22:06
that's massive opportunity for the one to 5%, right? So we dove a little bit more deeper in some of these coins and stuff. But my take on it, man, I really think there's these whales, right? And I think there's people with hundreds of millions, probably tens of billions of dollars collectively, and these, I'm not saying just men, these men and women go in and they play with the market. I mean, one little news flash of...

22:34
Kazakhstan's going to outlaw Bitcoin, dude, they can take the whole dang market. So I think I think there's I think there's a lot of manipulation in it. And that's why I think education is so powerful, because like in our our company, for example, whether these coins go up or down, our customers can make money. And I think that's that's that's that's key. If you're really trying to maximize, you know, what's going on in the markets. But again, I would say just like the stock market, I mean.

23:00
crypto is something that's, that's new. It's fresh. There's a lot of big, big mouthpieces behind it and just tread lightly and put and put some money in there and you're going to hopefully God willing be, be super excited and happy five, 10 years down the road. How would you describe, you know, NFTs? So like someone's listening, they've seen Gary V stuff. They kind of get it. They don't kind of get it. Have you, uh, have you mastered the, uh,

23:28
The NFTs for dummies guidebook. No, I mean, honestly, no, no, I have in a couple of even a couple of months ago. I literally thought they were just these pixelated images on the damn computer screen and people were paying money for them. Then my cousin is actually really deep into it. I think he's got 50, 50 or so NFTs. Two of my business partners just bought these mutant apes for $300,000. I mean, it's crazy, but.

23:56
It's, it's not about the picture in the image. It's the utility, right? It's like Gary V, you buy this, this, you know, Alex the ape. And then what that gets you is five facetimes with him per year. Right. So, or, you know, Snoop Dogg's collection, you buy this, this, this frog smoking a joint and you get to go to Snoop Dogg's concert once a year in the meta world. So I think it's, I think it's these images and these pictures, right. And some of them look cool. Some of them look crazy and stupid.

24:26
But it's, it's all about, it's the utility, right? And it's, I think the big word there is the community you get to be a part of. Like if you buy in something that Neymar, Messi, you know, Rihanna is a part of, dude, you're, you're, you're in a, you're in a telegram chat with Rihanna and Beyonce. I mean, there's some, there's some positives there, but no, I have a master of the NFT thing, but I got friends that have, and again, just taking advice.

24:53
and applying the advice from people that know what they're talking about. What's the Alex Morton formula for success? What when you look back and you go, I know you talk about this and we go, anybody, we're going to reference all your links, but you need to go check Alex on YouTube, see some of his speeches. He's dynamic. But let's but when you think about it, like what's what are those things that have made you successful?

25:21
One, it's knowing exactly what people want. And it sounds so cliche and it sounds so kindergarten level. But if you speak to most 38 year old men and women in America or the United Kingdom or where I've been in Poland and Russia, whatever, most people don't even know what they want. So I think getting super clear on what you want, you know, the vision you have for you in your life. And then number two, very, very fast there, you've got to find your vehicle.

25:47
You know, I'm not hating on religion. I believe in God. I'm very spiritual, but a lot of people go to temples, mosques, and churches on Sundays and Fridays, and they get pumped up with all this positive information and they have nowhere to apply it. So I think you got to have a vehicle and an opportunity. Maybe it's network marketing. Maybe it's interning at a big company like yours. Maybe it's going to work for some fashion designer in Beverly Hills to learn what's going on. So I think knowing what you want.

26:17
finding the viewpoint opportunity, knowing who your quote mentors or mentors gonna be that's gonna guide you. Like at 21, I had a guy making 40 grand a month at 25. And I said, dude, tell me what to do. I'm gonna go do it. He told me what to do. I went and did it. And then I got the 40 grand a month, right? So knowing what you want, your vision.

26:37
finding your vehicle and opportunity, finding the right people to listen to, and then I think there's a beautiful balance of working on yourself spiritually, and then working hard in the physical. I'm not one of these guys, these gurus that say, oh, just think about money and a million dollars is gonna hit you in the side of your head. I don't think that's real, but I think you need the law of attraction and to learn what that actually is and how to manifest, but you also, you gotta also move your ass.

27:04
and get to work. You know, I was doing 17 hours a day for probably six years straight. So it's, it's hard work. It's persistence. It's consistency. It's the ability to block out negative people. Some of them may have your same last name. They may love you very, very much. And they may say, you know what? I don't think you should start that business. You shouldn't go sort of add agency because it's gonna cost too much money. It's not gonna work. Right. So it's the ability to grow yourself personally, learn leadership, sales, marketing, all those skills.

27:33
But also learn how to use your imagination. Learn how to build a really positive self-image. Learn how to go out there and build solid relationships. But at the end of it, for like momentum, I truly believe it's desire, vision, and it's work ethic, man. I talk all over the world and I tell people, you can't find me one athlete, musician, actor, business owner that didn't have to work their butt off to get where they are.

28:02
So there's a lot there. That's why I do seminars and books and all this kind of stuff. But it's, it's, it's solid principles that if people can apply them, they can go out there and they can win in whatever it is they're doing. I love it, man. It good advice a lot there that I can say that might be a highlight clip on its own right there. We do highlight clips from the show. I think we just got a, a nice, uh, 90, 92nd highlight club coming. Yeah.

28:28
You know, obviously we have we're marketing and business podcast It's been interesting. I was having a conversation with my people like I think Being an ad agency and we do a ton of content like I think we like outsmart ourselves sometimes And I've been digesting a lot of stuff and that you know they say that like the average education is like on a sixth grade or something like that like and I look at sometimes like the simplest things seem to work like

28:57
Like I go watch some of these guys that are making, I guess it was like, who was the guy? Who was the guy on YouTube, Nick? The Mr. Huge or not huge, number one. Mr. Beast. Mr. Beast, Mr. Beast. And all these guys that make hundreds or tens of millions of dollars on YouTube and otherwise, or even Logan Paul, Jake Paul. The concepts are not complex. I mean, it's like the simplicity of some of the stuff, but the hooks.

29:26
You know, and I know you've got a pretty good following on YouTube and you do your stuff. I mean, I don't know your perspective on all that. Yeah, we actually just made some pretty dynamic changes. For the first, when Gary V started Daily V, we started Daily Grind and we never, we just weren't consistent with it. So we got up to like 70 episodes and then we stopped because we just stopped and that was a stupid move. But. Yeah.

29:53
Everything's transition, right? Like we used to film everything and do all these polished videos, these crazy edits and very cinematic. And then I'm talking to my internal team and they're like, dude, the rock, the rock, Kevin Hart, the most viewed people on Instagram, Instagram's our biggest platform, right? They're like, they're taking selfie videos with an iPhone and we're over here trying to find these fancy, schmancy editors.

30:18
But that stuff's not bank. That's not that's not going at the velocity of turning on my iPhone and just talking to the people and being a real dude, you know, with with a beard. I need to go to the bar. You know, what's going on? I think transparent transparency being raw and real. That's winning. And you can you know more than me about this stuff, but I think that's winning more today than these dynamic polished, you know, thousand dollar edited videos where you look at this perfect speaker in a perfect world.

30:47
You could grant Cardone, man. He has blown the hell up in the last five years. And half the time, he's talking on his damn cell phone and just posting it and just being a real dude. So that's my take. We made a big switch. I cut my expenses down on video editing, and we're having more of a reach now by me just being more of me and not more of, you know, video editing, Photoshopping, all this crazy stuff. Yeah. You on TikTok?

31:17
I know I should be. That's what everybody I talk to says. I don't know. It's just so many freaking platforms, man. I know. You need to hire a TikTok team. You'll blow up. You already blown up. You'll blow up anymore. It's called an 18 year old. You know? Dude, they're kids, man. And they're freaking going viral off of whatever the hell they're doing on there. Dancing. Oh yeah. Well, it's more dancing now. It's a lot of money on TikTok.

31:47
The, uh, what is the Alex Morton brand? Right. What's what is, what are we, what legacy we want to leave? I think it is dreaming big. It's it's following proven formulas and principles for success. It's backed by a lot of real results. And now it's transitioned into just living a life on purpose and being fulfilled because, you know, people say that the ultimate failure is success without fulfillment, right?

32:16
And a lot of people younger than me, right? When I was 18, 21, 25, I thought, oh, Rolls Royce, mansions, Rolex watches, going to the club and spending 10K with your buddies is pure happiness. And then you do that for a certain period of time. And you're like, dude, this is like a fricking black hole of like sadness. I mean, I'll never forget three years ago, I walked off the stage at the Lima, Peru, and I was making at the time a lot of money a month, right? It doesn't matter. And

32:44
I felt alone in a hotel room and I'm like, dude, I don't know what's wrong with me. I don't feel good. I feel sick. And I'm like, I don't have real purpose and fulfillment. I'm just over here chasing this damn money. So I think my brand it's transitioning into, listen, you know, you can make a lot of money, but also back and buy like real, real purpose and fulfillment. Like you have to do other things that are not just centered around just solely making money, I think health, your happiness, you know,

33:13
I'm excited to be, you know, a father hopefully in the next two to three years. So I think I want to make it cool to be young, wealthy, married, and have kids and still build a massive freaking business and, you know, just help change the lives of people all over the world. That's like, that's on my heart right now as I transition into more so instead of just network marketing, doing like Alex Morton, you know, we're about to do a big event in January 2023. We're working on the venue right now.

33:42
And it's going to be, it's going to be me, right? Just doing, doing my thing, um, in programs and books and all, and all this wonderful, wonderful stuff to go out there and teach people the same stuff that helped me, you know, live the life I'm living today. Hey man, you may be 32, but you're figuring it out, brother. I love it. Hey man, where can everybody, I really appreciate the time. Where can, uh, everybody learn more about Alex Morton, follow along with your journey.

34:10
you know, read some of your your kick ass books. Where's all the the places they can find you? Yeah, right now it's it's Alex Morton mindset on Instagram. Alex Morton mindset on YouTube and our branding website should be up in the next 90 days. In my second book, my second book also will be out in the next four to six months. My first book was Dorm Room to Millionaire. I wrote I started writing it right when I made my first million.

34:39
And now I'm writing another one, you know, what seven, seven or eight years later. So a lot of this stuff coming in the pipeline, that's for sure to help people get to that next level. Hey man. I really appreciate the rawness, the realness and uh,

34:54
The references were on point. So I appreciate you brother. I appreciate you too man, it's been fun. Hey man, you know where to find Alex Morton mindset. He just told you, you know where we're at, theriadcast.com. Search for Alex Morton, you'll find all the highlight clips from today. You know where I'm at, I'm verified on all the platforms at Ryan Alford. We'll see you next time on the RADcast.

 

Alex Morton

Entrepreneur / Momentum Creator / Growth Catalyst / Best-Selling Author and Speaker