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Weekly Marketing and Advertising News, August 6, 2021: Apple Now The World's Most Profitable Company
Weekly Marketing and Advertising News, August 6, 2021: Appl…
In this week's episode of The Radcast, Josh Hill with special guests Joe, Joey, and Sean discuss Social Holidays, Fortune 500 Global List o…
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Weekly Marketing and Advertising News, August 6, 2021: Apple Now The World's Most Profitable Company
August 06, 2021

Weekly Marketing and Advertising News, August 6, 2021: Apple Now The World's Most Profitable Company

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In this week's episode of The Radcast, Josh Hill with special guests Joe, Joey, and Sean discuss Social Holidays, Fortune 500 Global List of Profitable Companies, and more.

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Welcome to this week's episode of The Radcast! In this week's news episode, Josh Hill with special guests Joe, Joey, and Sean discuss Social Holidays, Fortune 500 Global List of Profitable Companies, recaps guests Spencer Pratt, Tyler Webb, and more...

These are the following topics we hit in today's episode:

  1. WhatsApp's New 'View Once' Feature Lets You Send Disappearing Photo and Video
  2. Facebook can project your eyes onto a VR headset, and it’s exactly as uncanny as it sounds
  3. Rihanna now officially a billionaire

If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford |

Transcript

00:00
It all just ends up people reposting the same stuff everywhere else. Real eyes. Real eyes. Real. Lies. I think there should be a rating system where if it's too personal, it's not allowed on there.

00:20
You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. What's up everyone? Welcome. It is Friday, August 5th. This is not Ryan Alford, this is Josh Hill. What? Yeah. Unbelievable. I look like Ryan, but yeah. But I'm Ryan if you got his haircut longer. But joined here with Joe, Joey and Sean. What's up everybody? How's it going? You gotta tell us who's who. Oh, yeah.

00:50
Joe is Ryan's nephew, Joey is Ryan's uncle, and Sean is Ryan's cousin once removed. I'll take that. Slash Karate. Yeah. Has Ryan ever gone by Ryan Alpha Ford? Oh, me too. If that was my name, I would go by that. Ryan Alpha, Alpha Ford. Alpha Ford. That's great. Speaking of Alpha Fords, I got a new F350. Ooh. Really? Thanks.

01:19
Oh man. Yes. Now I need the soundboard. Oh man. Well, cool. We got some radical news. Is the Radcast News. Got a lot of really cool work happening in the pipeline. Recently on the Radical podcast, we've had Spencer Pratt, Tyler Webb, great episode, check those out. If you want to, it's up to you.

01:48
Oh, no pressure, no. Like we don't wanna like force you into it, but if you don't, like we will block you from the podcast. So we've got some special holidays coming up. I know you guys are looking forward to it. Today is one. Today, it is work like a dog day. Yeah. What does that entail? I can't decide, cause I feel it can go both ways where it's like, you work super hard.

02:16
or you just celebrate it or you just nap all day. You have a rough day. What kind of dog you have? Oh my gosh. You're on a rough day? That was cute. I was working like a dog day. I've been phoning him all day. Too late I guess. You can't start now. No, no, no, not halfway through. It's halfway like a dog day. Joe's wearing his dog shirt.

02:43
I did accidentally zoom in on that. Oh yeah. You didn't even know. That's bootleg dog shirt. No big deal.

02:50
I just think that work like a dog day should be celebrated every day and not just once a year, just like Christmas. Hmm. Do your job the right day. No days off. Dude, I only hustle and grind. I sleep two hours a night. You asked for 40 hours a week, I give you 120. Mm-hmm. That's totally reasonable. No Korean hours right there. Oh, right. You and I. Okay, ow, sorry. Yeah.

03:18
thing. Well, I mean, after you work like a dog, August 8th is International Cat Day. Okay. So then- International Nap Day? Probably, it's a good way. Or Scratch? But you don't want Scratch Day? But August 10th is National Lazy Day, so- Sounds like all these holidays are just the same holiday. Yeah. Well, the other cat one though, that's such an obvious like, when's dog day?

03:47
Yeah, the day after that's cat day, dude. It's like uh, how Halloween is the 31st and then all saints days stay after to like yeah, yeah demon day was before so guess what bro, the good day is after. Yeah. Amen. Glory to all the saints, I guess. I don't know. But actually that's, we're a religious podcast now. Right, we are. Now the rhyme's out of the picture. Welcome to the religious podcast. Actually the rad stands for radical, we're radical.

04:18
Rad is religious, awesome dudes. Religious alpha advertising dudes. I was gonna say alpha dudes. No betas in this room. That makes sense. Yeah, that checks out. Oh yeah, it checks out. What do you think of betas? I can smell a beta. You know what I mean? When the scent hits my nose. What does a beta smell like to you guys? Perfume. Like a nice chicken piccata maybe. Like with capers. Oh. Yeah.

04:47
Chicken piccata. Yeah. Homemade lasagna. OK, yeah. So they just are all the betas just Italians? Yeah. Oh, no. Well, they live in this room right now, guys. He's wearing a McDonald's headset and he's sitting in the corner. Our producer. Producer. What's his name, Sean? Daniel. Is that your phone, Daniel? Yeah, Daniel's phone. Oh, my gosh.

05:11
All right, so we're gonna, if you wanna be a producer on a podcast, we've got an opening. Nice. Live audience in here. Cool, so next up, we have the Fortune 500 global list of the world's most profitable companies and top 10 revenue in the world. We've got Walmart, big shocker. Was that State Grid, straight something? It's a Chinese company.

05:41
Not surprising. Amazon, China National Petroleum, another Chinese company. Synopic, SinoPek, another Chinese company. CVS, Apple, United Health Group, Toyota, Volkswagen. Throw a question again. I'm not gonna lie, the Volkswagen one was a surprise. Yeah, but they have some like sleeper brands because they own like, what was it, Bugatti and Audi and. I didn't know that.

06:11
I think a couple other ones. They have some like hidden ones in the background. Hmm. They're big shady people. Yeah, I don't agree with Volkswagen. Can you disagree with the list? Yeah, who did the list? Sir John Forbes of search. Oh, no, no, it's not Forbes. It's fortune 500. So doesn't yeah, John doesn't Volkswagen own that company? Probably. Well, it's like the it's like all the.

06:41
What is it then? Like the whatever like news company that Bezos owns. Oh, the Washington Post. Yeah, they're always like putting out opinion pieces on and like how billionaires are great for the economy and stuff. How Amazon is like boosting our economy. Yeah, so thank you, Jeff. Yeah, it's great. Breaking news. Breaking news, if you own Amazon, you have a lot of money. We actually they actually treat their employees really well. Yeah, they're actually paid super highly. Yeah. And he just became a.

07:11
That'd be funny if you became a billionaire. I wanna own a media company one day. Like, it'd work really hard to become successful. Yeah. They start just doing docu-series just on Jeff Bezos. On season 10. Jeff Bezos, man of the people. Jeff goes to Hawaii. Oh man. I like all the Chinese companies on top because everyone's kind of like, well, America's like, ruling the world and then like everything pop culture, everything like.

07:40
trendy food and everything is all like Chinese food, Chinese like products and stuff like that. Are they like the Chinese people they have over there? They're really good and fair. Well, honestly, the profits from companies like that, you don't even know how realistic that is because they've been caught so many times lying about inflation and profits. You know? That's what I'm saying though. How do they judge the list?

08:07
Yeah. Even bank statements. Yeah. There's a screen capital. Send your pay stubs over. Google does a similar thing because even with like YouTube, there was like 10 years that they just didn't say anything about how much money YouTube was making or like any kind of like payout structure or anything. They were just like, it was like two years ago. They're just like, oh yeah, we've made this much by the way over the last 10 years. Yeah. Is this before taxes or after? They don't have to pay taxes. Yeah, exactly. You're in America. If you're rich, you don't have to pay anything.

08:37
Oh man, so we got some other fun news. WhatsApp is now doing a view once feature so you can send a disappearing photo or video. Okay. Isn't that just groundbreaking? And we wonder why the divorce rate is so high. This is like the easiest way to cheat on someone and not have any proof. Oh yeah. You know, it never happened.

09:05
I just don't get it. Sean is not him. Yeah. Snapchat. Yeah. Right. Well, I never had Snapchat. This is like a 10 year sending, like dissolving new dissolving. Yeah. Disappearing, dissolving, dissolving news. It's just a ridiculous idea to me. Yeah. Well, it's like a, it's just a feature.

09:29
And you can do it on Instagram too. It's baiting people to do baiting. Yeah. It's just baiting people to lie and then not have proof behind it. Oh yeah. Gosh, one of the funniest clips I've ever seen was Chris D'Elia had some allegations against him for messaging minors and stuff. And he was on a podcast and someone mentioned Snapchatting or messaging and they're like, that's pretty messed up. And they're like, well they got the screenshots. And he was like.

09:58
screenshots. And it's like during the time he's like, he's like, you can screenshot that. And they're like, yeah, you can screenshot it. He was like, oh, word word. No comment. But hold on back to the crystal. He, the women ended up being over 18, right? Wasn't that the whole thing? If like, remember he got caught talking to other women, but they were like 19 years old. Yeah, probably.

10:27
I've read it in a while. Yeah, this is fine. But I think that's what ended up being the end result is all of them are over 18. They just happened to be 15 years younger than. Right, which people freak out about. Yeah. But. The actual problem with all this though, is just companies keep copying other companies. Yeah. Dude, our Instagram's got reels. It's like, bro, that's TikTok. Yeah. You got shorts. Dude, that's TikTok, bro. Yeah. And all these major companies are just stealing each other's ideas.

10:58
I'm trying to have some, yes, like, being an entrepreneur, introduce your ideas. Let's just give it another name. It all just ends up people reposting the same stuff everywhere else. Like, the amount of times I'm on Twitter and like famous meme accounts are just screenshots of tweets. And then like reels are all just reposts of TikToks that were like popular three weeks ago. Yeah, so original by not being original. Yeah. Yeah, when you figure that structure out, you can just keep reusing your own material. Oh yeah.

11:28
And the WhatsApp thing's funny, because that's Facebook and Instagram, and they're merging all of their messaging apps together. And so the messaging infrastructure of Instagram and Facebook is gonna be WhatsApp as well. So WhatsApp is Instagram and Facebook, and now they're doing something that's Snapchat, Snapchat, to be clear. And you could already do this feature on Instagram messaging too. So it's like... Yeah, thank you, Daniel. Did I get a boo in there? I wanna know. Boo.

11:58
Read my lips. No. Okay. Yeah. Do you have a dog barking? Tell him to play Read My Lips No again please. Oh, he almost did it. Read my lips. Okay. Please don't do it. Sure. We'll continue on the Facebook realm. That's what they say when they say the Facebook realm.

12:24
the Facebook realm, and the realm of Facebook. Under my liege. So they own Oculus, the VR headset company. What continent is Oculus on? Rift. Oh, it's a program. Oh yeah, yeah. Okay, world domination's coming. Yeah, yeah, yeah, it's right next to Antarctica. Okay. Y'all rocking with the NWO? Y'all into the new world order?

12:53
Woo! Oh man. So they've got the headsets. They've been working on those. They're prototyping where you can have these two little windows on the front of your VR headset that projects your eyes onto the front. So it's just like showing a video of your eyeballs and where they're like looking around on the other side of the headset. What if you have a lazy eye? Like, they'll laugh at that. There's an algorithm. Now they can fix it.

13:22
My just floats off. You just get these like incompatibility alerts. Yeah, error. They just turn out to be super ableist. That's the thing. It becomes nerd bully. Yeah. I'm going to hell when I die, so. I'll see you there. Yeah, okay. I don't really see the point of that. Yeah, because if you take the headset off, you can see your eyes. Correct. So if you just, if you just exist. So what's the point of it again?

13:53
I don't know. Yeah. I think the point is to humanize it and make it totally not scary that you're seeing robot eyes instead of real eyes. Real eyes, real eyes, real lies. So remember that. That's gonna clap in there Daniel. I think that should be the end of the podcast. That's the ending statement. That can be the end, but we do have.

14:19
No, it's not an exciting announcement. This is my last piece of my pro-office. You're slogging through it after after we've already heard what's up. How's that news? I don't know. Nobody wants that. No, it's terrifying. Do you ever just talk to another human? Yeah. Be like, no, I don't want. Why? Cool. They're like, next, I want to put a chip in my wrist. You can track everything I do. So it's so it's so it's not even you're not even it's not even where you're actually looking, it's where your eyes are going inside.

14:50
Pretty much. And they showed a video of it, of like it's off of someone's head and there were still eyes there. And like, just put some stickers on it. This is Facebook, right? Yeah, Facebook, yeah. Can they make like a filter that like bans people from posting like pictures of food or whatever? That's way more useful, you know what I mean? Like, help my Facebook timeline become more constructive and with the eyes on the face. Yeah. Oh man. I need people on Facebook to stop posting like.

15:19
pictures of weird injuries or like, the clothes. Cause that's everyone, I feel like everyone over the age of like 50 is just like, it's like, do you know what kind of fungus this is? Yeah. It's not maybe a bee. It's maybe a leaf-hatter, man. Is this syphilis? No, it's poison ivy. I've even seen some, some like young people start posting that on Instagram stories. And I'm just like, you, you are 70 years old. Yeah. I've seen some nasty stuff, bro. There should be, ah man. I think there should be a, like,

15:49
Rating system where if it's too personal, it's not allowed on there Yeah, like you know the people that just post really personal things. Oh, yeah three or four times a day Yeah, like my sisters. I love I love it Okay, Joe Yeah, there's always there's always one love like on it and it's always I hate the ominous like dot dot dot post like

16:17
Well, Rokustov talked about it. I'd be like, okay, bro, just tell us what's on the actual line. Yeah. Like, slide in your... It's like, now I have to like check up on you in three hours, make sure you're still around. Yeah. So I feel kind of the same way about the one where people are like asking for prayers, but I'm not gonna tell you why. Exactly. I don't want you to know why. Just pray about it. There's a recording art, so like... Nice. Can I ever do that again, please?

16:45
Actually scared me a little bit. There's like a recording artist that I followed over and like... R. Kelly? Yeah. Uh... Ahem. Uh... Hahaha. Uh... So, no, but same thing. It's like, babe. It's a fan page. It's like, dude, if there's one thing your fans probably want to know, it's like, what the hell is actually going on? Yeah. You man. And like, what are his fans' problems? I don't know. Musicians are always doing that though. I follow it a lot and they're always like... Like...

17:13
going through a lot right now. If you're fake, don't reach out to me. Like, I need a break from this. I need a break from this social media. I'm like, dude, your posting's just leave, just stop. Well, the only reason why they do that is because they don't have anything new coming out. They don't have an album coming out, so like, oh shit, what do I do? No one's looking at you. I like that too, if you're fake. If someone's fake, they're not gonna do it.

17:37
Oh shit, I'm fake. I shouldn't reach out, dude. They're typing and then they read the last line. If you're fake, aw man. Yeah, well what's funny is Joey and I have a mutual friend who does this where they'll be like, we need prayers ASAP and I'll get sucked into it and I'll text Joey and be like, what's going on with so and so? You know who I'm talking about. Joe. Yeah. But it does suck you in, which is annoying.

18:07
where you like, you kind of want to know. It's got the hook. I'm reading what it says, because people like, the last tweet he said on Facebook before something happened. Exactly. Yes. Is this that moment or are you just bluffing me on your prayer request, right? Yeah. It's a bluff prayer request. So. Maybe you should just like, absolutely go off the rails and just like comment in all, every single post like that, just say, do it, do it. Just do it. It's not going to get any better. Whatever you're thinking about. It's not going to get better. Nice.

18:34
I promise you. You won't get through it. Yeah. I actually talked to someone off the ledge one time. This is true story. Oh really? Yeah, they were on the ledge and I talked to them and then they jumped. So, straight off of it. That was the easiest divorce Joey's ever had. After this episode, I kind of understand. Yeah. Just kidding. It was art killing to be clear. Yeah. Nobody was sad.

19:05
Okay, that was okay that time. Yeah. And then the last piece of news is Rihanna's a billionaire now. Yeah. Shout out to Rihanna. Yeah. We love Rihanna. She's got probably a lot of money being thrown in that umbrella. Yeah. Ella. Hey. I don't understand that reference. The money in her bank account, she wants it to stay. Yeah. Okay. I don't get that one. And that's all makeup, right? Fenty beauty.

19:35
Don't ask if you didn't know that. Why didn't you make up for it? She's making a fenty of money. It's toxic. Oh, it turned out to be toxic. It's toxic. For dogs. It was for canines. It was lipstick for dogs. And they tested it on humans? Yeah. Burned their lips off. All test subjects died. Oh my gosh. Which is why I'm here. All dogs go to heaven though, so that's okay. Oh, good point. All cats go to hell. And all dogs go to heaven too.

20:05
Part two, yeah. Yeah, part two. Wait, okay, Rihanna though. Yeah. What else does she do? She does a lot of time. She's a musician, yeah. Oh, really? She's acted some, right? Pretty popular. Okay, that's right. I went- Jack or whatever, right? Yeah. The Battleship movie with Jack. Jack. I thought she was- Is that the one with Van Damme? No. Van Dammit. Jack is not, I know what you're thinking. Jack is the TV show for older folks that live on CBS. But then there's the other crew show with one of the Steven Seagal movies. What about it?

20:35
The Steven Seagal one. That's the one I'm talking about, right? Probably. I'm pretty sure there's some janky martial arts film named Jack. I don't think so. There's TV show called Jack, but there's also a movie starring Rihanna and William Neeson called Battleship based off the board games, Battleship. So now it's not Steven Seagal? No, he was in another movie. This is murky. You're murky, dude. I'm better. Merc. What's that? I wonder if- The parking lot after the show, bro.

21:04
I wonder if this was Rihanna's plan the whole time. She got into music so she could promote her makeup company. Oh yeah. Her real passion was selling makeup to teenagers. Searching for a route to that, but maybe it could be. It's like Kanye West. He was saying that he doesn't make any money off his music anymore. He makes it all off his shoes. That makes sense. I also lie.

21:33
I mean, that like, it makes sense. A lot of, most like famous YouTubers and stuff, they don't make any money off of like streaming or stuff. Like they only make it off of merch products, or at least most of their stuff is merch. Yeah. We don't have any. We lie, that's also a lie too. Big facts in that dude. You guys have merch to plug? But merch, not merch. No, I'm talking about YouTubers. They make money. Oh yeah, absolutely. Mm-mm. Mm-mm, that's what they say. Mm-mm. Yep. Sean, you wanna give us a mm-mm?

22:03
No. Uh. Okay. That's fine. Yeah. Good for Rihanna though. Yeah, good for her. Power to her. I'm proud of her. She's come a long way since.

22:16
Don't do it. The battleship movie is what I was gonna say. Okay. Woo. The battleship movie. What were you guys thinking? I didn't know. No, the battleship is what I was thinking. Does anybody remember the battleship movie? There was a movie about the board game battleship. All right. I don't think it did too well. No, but William Neeson was in it. Oh yeah, the Queen's Gambit. No? Was Rihanna was in that? No. What are other board game movies? I'm just thinking about board game.

22:46
movies and shows and series. I've seen the Ships and Ladders board. Jumanji. Jumanji, yes. And Jumanji is. That's a great point. But then, okay.

22:57
Oh, yeah. Oh, just a thorough. I forgot about that one because I'm not a nerd, Daniel. What is it? Exactly. Okay. Because you're not a nerd either. Well, I support you, Daniel. Makes one of us. Josh, on the side of the room, please. We're going to stay neutral. Wait, Jumanji though. The movie preceded The Borg Game, right? I think so, yeah. It was like the movie that inspired The Borg Game. Probably. There's two different Jumanjis, right?

23:23
Oh yeah, there is. There's an old one and a recent one, right? Yeah, but they did two, didn't they? Isn't there two new Jumanji's? Yeah, so there's three of them. What came first, the movie or the board game? A question that we are often asked in our societal life. Yeah. Yeah, I don't know. It's gotta be the movie. Why does it have to be that? Because- It's like you're being a movie apologist right now. Look it up. Do we have anyone here that looks things up?

23:51
No, we don't have a lookup guy. No. Okay. Yeah. It's we really want to like. We need to cram one more person. While we report on the news, we want to stay really heavily opinionated and in our own world. Okay. I want to stay in this room. I wish this was a call in show. We could somehow have some call in. I think your eyes for. Hmm. But alas, technology doesn't exist. This is going to, if we want to make a real advertising podcast, we should just like go family style and sit around and just be like, you see that one ad.

24:19
Yeah, I saw that. That's good. What about that? Yeah, that's a good one. Well, all right. Rihanna. Well, that's the news. That's the news about Rihanna and Facebook and Mark Zuckerberg and hope you're all working like a dog today. Work-life balance is a myth. Hold on real quick. I'm gonna go back to that. It says that Apple is the highest profitable company.

24:47
Oh, right. That's how they... That's all because it's in the it's in the top 10 revenue makers, but profit is not revenue. Yes. So Apple's up there. Explain that to us, Josh. Yeah. So revenue is how much you make in your all of your sales. Sure. But as a music artist, you don't make any revenue. Right. Well, you make you make a little bit and then you spend all of that. So your expenses are more than your revenue.

25:17
Revenue minus expenses equals profit. Welcome to the Radcast Economic Podcast series. Which blows my mind that people still use PCs. Right. I don't know how- There's a bunch of gamers out there that would- But why is that? Why is gaming easier on a PC than on an app? Ash Daniel, he's a nerd, not me. You don't ask me that. I think it's just like people love the components and then like you can, usually it's a lot cheaper to max out things.

25:47
Yeah, mod it. I will say the thing I don't get is the like, the custom keyboard world. People are dishing out like a grand on custom keyboards and they sound really cool. It's like, clack clack clack clack. Yeah. And like all these kids are like building their own computers now. Like building their own modems. But I will say like- What showdoms, bro? I mean, Apple is more like, Apple's more of a like marketing company than a product company, but like-

26:17
they made an ecosystem that just works so well. For me to be able to text from my laptop, fantastic. You can make me a better computer for half the price and I'd still probably rather text from my computer and use an Apple. I use an HP Envy. But you use that just because of your work, right? Honestly, partially I do pretty much everything on my phone outside of work.

26:47
So I just use it to write. He's writing a novella by the way. Yeah, it's called Sean and Joey. Oh really? It's our names. Rest in peace. Oh, okay. It's like a ghost love story? Yeah, it's a ghost love story. Okay. I can't wait to see the... I read chapter two, but not one. Well, chapter one is like a prologue situation. So there's only three chapters. There's prologue, chapter two, epilogue.

27:17
So short, short story. You'll see it's going to be, it'll be Dalton booksellers and books, books a million when it comes out. So I can't wait to see, can't wait to read it. I'm going to have a big signing. Great. Great. Congratulations. Thanks guys. Wait, okay. Last thing. Do they have like, every time I talk, just tell me not to show up. Okay. Asshole. They have like a minority report keyboard yet, where you can like.

27:45
It's like a hologram and you can do it. Probably. I'm sure. It just costs $15,000. It's either $15,000 or $15 from like Alibaba. Yeah. All right. Great. Well, that's it for the news. That's it for Friday. His phone is going off too. Is it mine? It's not mine.

28:11
You don't have any messages. That's a beta. Remember I tagged spell beta? Beta is beta too. Alpha's only. Alpha's the boss in podcasts. Trying to wrap up this Alpha news episode. Thanks for listening. Tune in for the future episodes. Go check out Joe, Joey, and Sean. You can find me at Josh Chill on Instagram. And check out Ryan Alford on all the other platforms. Have a great work like a dog day.

28:37
or to contact us, visit us on the web at TheRadcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.