00:00
You're listening to the radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the radcast. We're staying radical like we always do here. If it's radical, we cover it. When you look back, who's, who are those influencers in your life?

00:28
You know, I don't really say that I have a mentor or I had one. I think I was mentored by everyone. You know, things not to do, things to do. You know, my dad, my grandpa, my freaking friends, their dads, you know, their moms, TV shows, you know, Tony Robbins, Grant Cardone, Damon John, Zig Ziglar, Tom Hopkins. Like, I've learned.

00:56
a lot from everybody and I believe in learning something new every day because a lot of times we get in these ruts where, you know, we're just kind of feeling stuck and mainly it's because we're doing the same things. And in order to do something different, you have to think something different. So if you're not getting any new information, you kind of just get stuck. So I seek new information on a daily basis and I realize everybody I meet knows something I don't.

01:26
So I believe relationships are the new currency. I believe the more hands you shake, the more money you make. And I'm not concerned if someone doesn't necessarily like who I am, because I like who I am. So I think that's a combination that just comes across, you know, confident to some and arrogant to some. Others, you never know. But at the end of the day, I think that's the key is just learning from everyone, letting everyone be your mentor, your children, your employers.

01:54
your employees, your friends, your relatives, you know, everyone. I learned from everyone. I think probably the single biggest, uh, uh, personal trait for a successful entrepreneur is simply this predisposition to action, you know, they do more and they think less they immediately, when they have an idea, they're not.

02:19
all of a sudden spinning off into this fantasy land, oh, how amazing this idea will be. Just imagine what will happen when they immediately go, how can I figure out a way to quickly and cheaply and easily try something? That's the big piece. And it's really tragic. And the other reason for this whole, you know, ideas 1% and executions 99% is that your idea is almost inevitably wrong. In fact, it's always wrong.

02:49
I don't know whether you're, yeah, absolutely. In fact, you come from a, a, a industry where brainstorming sessions are like, uh, you know, that's your daily meals. And for those of you who don't, if you've, you know, there's brainstorming sessions and there's always the moderator up there and goes, okay, some ground rules, folks. Number one, there's no such thing as a bad idea. And I call bullshit on that.

03:14
There are tons of bad ideas. In fact, the rules of a brainstorm session, these are all bad ideas, because they are. All ideas are bad. And your job is not to come up with a good idea. Your idea is to figure out why your idea is bad, because that's the process. That's what entrepreneurs do. They start with an idea and don't say, this is what it's gonna be. Again, there's no epiphany moment, but they start. And they realize by colliding it with real people, with a real market, with real problems, what the flaw was. And they go, oh,

03:44
that gives me an idea to try this and try this. And so the reason, listen, what are the, you got me, you got me, got me going here. I like it. I love it. Yeah. So, um, I've heard every single possible reason there is for people having an idea and I'm not wanting to start. And one of the most tragic ones that I hear is I don't want to tell anyone my idea because I don't want someone to steal my idea. And

04:12
The reason that is so tragic, besides the obvious, which is no one's going to steal your idea, but by the very act of you not being willing to make your idea public, you're protecting the 1%. And you're then not enabling yourself to do the 99%, which is figure out why your idea is a bad one. You're protecting something, which is a bad idea. You've got to get out.

04:41
and figure it out. It's the execution. It's the doing, it's the doing, it's the doing. I had been a writer, obviously, for many years, but while at Sports Illustrated, they actually had a speaker's bureau, right? Where if you were an advertiser who spent a certain amount of money with the magazine and you were hosting an event, like let's say you're Caterpillar and you're, you know, and you're deciding to host your largest sales representatives,

05:10
at the masters, you could actually get Sports Illustrated to send over a writer for, let's say a dinner that you're having to share a few stories, maybe kind of answer some questions. Most of the other writers hated it, right? They didn't wanna do it. They didn't find it intriguing. I loved it. I love the idea of learning, cause I did all the prep work, right?

05:38
I went to understand what does it mean to be successful at Caterpillar? How does success there in their business differ from success in the NBA where I was writing a story at the time or whatever it might be. I wanted to try to compare what they were doing to what I already knew so that I could tell them stories that would really matter to them. And I got excited by that opportunity. And so ultimately...

06:08
door opens sports illustrated is offering early retirement opportunities for people because the economy was changing. And I said, I'm going to go try speaking. I mean, I've done these events for sports illustrated, but I had never tried to sell myself as a speaker, but I went out and hired coaches. I went out and I explored who was the, who would I be competing against? I went to.

06:37
events to watch my potential competition to see what they would look like. I did everything you would want to do if you were an athlete trying to get better. Right. I watched game film of myself after a speech to see if I could, what I was doing well and what I wasn't. And lo and behold, a decade later, I'm doing 80 speeches a year all over the world for companies as large as Microsoft.

07:06
Um, and Oracle and, uh, you know, the Cisco systems, all the big, all the big companies. Um, and, and you just, I learned how to do it, even though I hadn't been, it hadn't been on my idea, you know, I, I'd never set out to be a speaker. It just happened to be something I found that I, that I enjoyed. And, but I hired coaches. Like I didn't, I don't think much of what we do in life.

07:36
is completely natural. I think we have to go find people who can shorten our learning cycle. And that's what I went to do. What do you lean on from a marketing perspective? I mean, is it just getting out there PR, like keeping your name fresh? See, I don't, I honestly, that's why I said yes, this podcast because, you know, besides it being credible, right.

08:00
I'm going to start hitting everything that people ask me. I'm just going to start doing now because I didn't do that. And I feel like I don't get out there enough and I don't push the brand enough. I've been just on the, you know, like, let it come to me type business model. And it's like, I think I've peaked at that. Like I have my customers and it's like, I need to grow now. As you've grown in your career and your business journey and your multiple business journeys, you know, you just talked about a few tactics and things, but what's been your relationship?

08:29
with marketing or experience with marketing and branding and kind of your perspective, maybe both in how you coach it or talk about it, um, and just kind of your relation, you know, overall perspective on it. Well, I think everyone needs to spend more money on marketing and branding. You know, I think most people don't understand it. I know in business, you know, I'm accustomed to spending, you know, large six figures, if not seven figures a month in marketing, I've always understood the more money I put in, the more money I get out.

08:58
So it's kind of a cool dynamic. It's ROI. I think, you know, back in the day when I was in my young twenties, our real estate business was suffering because I was still taking the money out of the company and playing with it. But you know, I remember I fired an accountant because she's like, we have to cut this, eliminate this line item. And I'm like, what line item? It's like marketing. I was like, you're fired. Like out at one, like that's the only thing that's keeping us afloat. You know, but they see it through numbers. They don't understand marketing like we do. But here's the thing is I always say, especially about branding.

09:28
Cause marketing, you know, direct to consumer marketing is a little bit different than branding as you know, right? Cause branding's a little bit longer term play, but direct to consumers like, you know, I'm just looking for a ROAS return, you know, as fast as possible. But when we're brand, you know, when we're branding, let's say in five years from now, do you think you'll make more money if you have 10 X amount of people following you or a hundred X or a million X more, or if you just stay where you're at today? The answer's pretty simple. So you gotta get to work. You know, so.

09:55
I'm very conscious of that. I mean, I have three people on my team. All they're doing is working on content distribution, repackaging, I have a documentary coming out. I mean, I'm trying to hit people at all angles. So, and I know you understand all that, but you as a listener, you gotta understand if you're not investing in your... I just did a recent case study to my group actually asking them, how much are you investing in marketing? And unfortunately, the majority are saying zero to $1,000. Well, I'm talking hundreds of people saying this.

10:24
And these are like semi like people that say they have a business. If you're not spending 10, 20, 30, 50, a hundred grand a month, like this is why you're frustrated. You don't have a duplicatable replicable process and you got to have, if you don't have front and Legion processes out where you spend money and make money, you're always, you're always going to plan smaller than you plot. You need to play. I think you were ahead of your time with recognizing that with attention comes leverage. And I think you guys.

10:53
I think took advantage of that, correct? Yeah, absolutely. I mean, there was a time when we were on USA Today's most powerful couples, top three. It was like us, Brangelina and Tomcat. So we definitely were, and then the Kardashians were behind us and they took a lot of our antics. And even Courtney would ask my sister about her and Scott and what they should do and what Kim should do. So they completely took our mold that we created. And because they have Chris and they also had Comcast behind them,

11:22
they were able to become 100 millionaires. So that's where we thought it was coming because we were more famous than them. We did have attention as currency. We did use that in the media and have those relationships with them. So in a different world, we were going to be the Kardashians. It's just hard when you have a cast that doesn't play ball, doesn't get it, isn't as entertaining as well. And that's kind of what we've always been against. You need a team like the Kardashians. They have the whole family. This person has this going on, this person has that.

11:51
Even Jersey Shore, they're all superheroes. They're all great within their own realm. They're not trying to put each other down. They're not jealous of this person getting that. We've always had the worst cast that nobody ever wanted to be a team. And if we all had teamed up, we would be a hundred times more successful altogether. But ego is a very hard thing. And you can only get so far by yourself if you don't have a calm cast or someone backing you. I started doing videos every week on YouTube.

12:20
That got up to over 200,000 subscribers, and then Facebook went crazy, and we're at 700,000 on there. But the difference is, most people think of numbers. I don't have 200,000 followers, I got 200,000 customers. People that follow me have bought from me. And that's the difference. Most people go, well how many followers you got? I don't care, because you can buy followers. You can't buy revenue. Money shows up or it don't. One thing that's amazing right now in building network marketing nowadays

12:50
social media. I've done a lot through Facebook, Instagram, YouTube. I don't know how these guys built these network marketing businesses back in the day before all that, because that's how I built mine, because you can go target people who have the same mindset as you, and you can go to the top people. A lot of people are afraid also to recruit up, we call it. So going to people that you perceive as on a higher level than you, a lot of people recruit down, because they think it's the easier person to recruit.

13:17
But then all you're doing is bringing people into your business that are not gonna do anything. You're turning your wheels and you're getting frustrated. I went straight to the top people. I'm like, who's a grinder? Who's a hustler? Who's got influence? Who's got an audience? Let's go straight to these people. Let's cut around the chase. The question I get all the time is, hey, how do I get private investors that will invest in my real estate deals? And I'm like, post content. Talk about what you're doing. Do some marketing. Oh man, but I'm afraid of what people are gonna think of me.

13:46
Oh, okay. Then great. You're definitely not somebody who's going to take my advice and run with it. You just keep second guessing yourself. So I love being around guys that are cutting edge. I love being around guys that have more experience than me. So subscribing to your channel isn't just because you've had some dope guests. I'm subscribed to your podcast because bro, you know your shit. Obviously on the business side of things, that awareness certainly had to have been helpful with spring boarding.

14:15
your career even further, right? Oh, for sure. Yeah, I mean, that's definitely like, it bumps you up there. I mean, obviously it's on TV. So people learn you and the other cool part is, it's not just like Dana White's contender series. Like that's an opportunity, but they see these athletes and then they see the fight. And then if somebody gets into the UFC and gets the contract on the ultimate fighter, you get to learn the actual person. Of course, TV can portray you however they want, but at least it

14:44
gives you some insight or some background to us as people and not just as fighters. There is a very clear relationship between how strong your awareness is for your brand, how strong your consideration is for your brand, and how strong your marketing efficiency is on conversion marketing specifically. So that's something that may not be obvious to everyone, right? You may think that, hey, I'm doing conversion marketing, I'm trying to find the people that are ready to buy, and I'm trying to win their...

15:14
If they're by, I'm trying to win that purchase. And that has nothing to do with whether I've actually spent time building recognition for my brand. But the research shows us that it has everything to do with that. And so conversely, you could also say if you neglect to build your brand, if you let your awareness decay, if you let your consideration decay, because those things aren't stagnant, they do decay. So if you let those things happen, then what you're really doing also

15:43
much, much harder for you to convert the people who are actually ready to buy in the category. And so it's got kind of this dual deficit, right? You're creating a gap in your ability to convert people today. And you're also creating a gap in your future sales potential because you haven't built awareness and consideration for people that want to buy down the road. Perfect. And

16:12
You know, if I'm at the store and I see a pack of gum, I might just buy it there. So we have to also talk about the impact of the pandemic because there is an amount of brand building that happens just by being out in the world and seeing brands in that way. So maybe, maybe you hadn't heard of that brand of gum, but now you have and you've seen it and you try it, but in a world where people aren't going out to the store as much and being able to just see brands on the shelf.

16:37
we actually have to rely more on upper funnel marketing in order to bring people into your funnel to begin with. The biggest struggle always is, well, what you said about confidence is important because that's the number one thing you have to get no matter what. Because if you don't believe in your brand or believe in yourself and what you're selling, because I mean, I'm an artist, I'm a musician, but I mean, it's business more than anything in the world. You know, and you have to believe in it and what you're selling. And it's so crazy important because when you're trying to tell somebody to listen to your music,

17:06
and they've since any sort of hesitation, they're like any sort of like, they get like, I mean, somebody tells me, Hey, man, will you check out my music? And I have like even a 5% inkling of like this weird vibe from this person. Like, but want to. Yeah. So that is super important, obviously. But as far as going back to that guerrilla marketing thing, man, it was so important in those early days of getting those, that core early on, because you want somebody, you want people that are passionate about your

17:34
your progress and your journey. You want people to be like, man, I was there. And I'll give you a perfect example of this. Like I was there when it started kind of thing, right? So you think seven years ago, eight years ago, I was at Stagecoach, which is a massive country festival, 100,000 people in Southern California. Yeah. And I used to walk around with those little cards I was talking about and I would hand them out. I'd take like 3000 in the festival and I would walk around and I would just tell people like, hey, I'm playing next year. They're letting me promote ahead of time. Here's a free song.

18:04
And it was a lie. I was never playing next year. You know, but then you got 3000 people. Yeah, I get you got 3000 people now. They're looking at this card game like, hey, I've never heard of this person. Next year, we could be the only one singing this guy's songs. Like, let's check it out. You know, there's a pride and an ownership that a fan can get from that. And then so now flash back forward like five years later. So in 2019, we played stagecoach finally. And we had, I think they said 12000 people at our stage.

18:33
We were closing the XM stage and 12,000 something people Four o'clock in the afternoon, you know midday slot. Yeah, but we had a massive massive following that's a lot and our crowd and I told that story on stage about walking around with those cards and I said were any of you Out there one of these years that you got one of these false advertising cards, right and It wasn't false your year was off. And if you believe it, it was not hey, I tell people

19:03
You say things in marketing as long as you believe it and you're going to manifest that it wasn't false. Yeah. And it never wasn't true that I wasn't playing next year. There never, there wasn't even a lineup yet. You know? So in my mind, I was, I was going to play exactly as none of us knew yet, you know? And so how do you raise your hands? So some people raise their hands. They would not only did they raise their hand, but so many people lifted that card up in the air. No. What's your appreciation level of marketing and the role of it in kind of what you're doing?

19:30
I mean, marketing is everything. You got to get your phone to ring. So like for me, my first 10 years as an entrepreneur, 12 years as an entrepreneur, I never did any marketing. I was taught sales and I was taught sales on the phone. So all I did was call people. All I did was text people. All I did was network with people. And then as the short sales and those things started to dry up, I realized, well, Hey, I'm building a brand. Now I should try this marketing thing. So in 2000 and I think. 13.

19:59
is when I got into marketing. And today we're doing heavy marketing, hundreds of thousands of dollars a month. We have TV commercials running throughout Southern California. We have heavy digital marketing campaigns running. We have print mailers going. We have driving for dollars. We have cold calling campaigns. We have texting campaigns. We have email campaigns. So we're just always hitting everything, you know? And I say, you know, in order to get leads, you have to hit them from land, air, and sea. You gotta hit them from every angle possible. Right now it's all about...

20:26
creating an atmosphere, continuing to create an atmosphere where this marketplace can thrive, where these content creators can capitalize on this need for content. Netflix is not gonna stop spending money, which means that all these other streaming platforms are gonna start upping their spend as well, which means that more content is gonna be created, more opportunities are gonna be created. We wanna be that bridge, and we have been.

20:54
So that's a big part of where we're going and where we're spending a lot of our time. We are certainly upping as well, the education aspect of it, the demands for that, because it's affordable education. Again, why would you go to film school and put yourself in tremendous debt for years and years and years when you can learn the same skills from people that are doing it right now and then have access to those people? For me, it was one of those things I just kind of felt like I was trying to create myself.

21:24
craft myself into something that I really wasn't. Like I even visually changed what I look like. Like, I see what I look like, I have brown hair, but I like dyed my hair blonde, you know, and I was trying to look like, you know, an American country, Southern girl. And like, if you look at my bone structure, I look very Russian. It really like wasn't working. So.

21:44
You know, for me, I, since then, I focus very heavily on authenticity, like, especially with my own music. Like, I wanna just speak the truth and nothing but the truth. And I almost kinda went like the opposite way with it. You know, after kinda suffering, kinda hiding behind all of these masks, now I'm just like, I'm gonna say whatever the fuck I want. However the fuck I want. And if people like it, great. If they don't like it, great, I don't care. Do you enjoy the business? I mean, is it? Yeah. Is it?

22:14
Is cutthroat as ever or has it gotten better? Is it like, do people play nice? I mean, it's definitely like, you know, as politically speaking, it's definitely the same. You know, I don't necessarily enjoy that aspect of it just because I feel like, you know, music business is such a oxymoron. You know, it's just so.

22:38
it's like there's such a creative aspect and obviously there has to be a business aspect, but that part can be, it's not always hard, but it can be hard and challenging just because, you know, you make this baby in such a pure way and then you see it go out in the world and there's all these like, you know, potentially corrupt things around it. So it's, it's, it's hard in that sense. But, you know, I mean, it's also, it can be fun because it can be a game, you know, like playing the game and things like that.

23:06
I know you have the 10X platform. I know you've got seven of these and five of these and four of those, but like, have you boiled it down like to the, for both yourself and maybe others, like what, what that success formula truly is? Yeah. Well, you know, I did some of that on undercover billionaire, right? Well, one is show up, show up, say yes to it. Um, you've got to show up. Like if you don't show up and you can't get lucky, you can't get lucky. Nothing good happens.

23:35
Nobody's going to come to your home, your sofa, your bedroom and give you anything. It's just not going to happen. Like you have to show up. And then once you show up, you got to show up, right? Like you got to be available for whatever you're doing, even if you don't want to do it. So I do stuff every day. I show up for stuff every day. I'm like, fuck, I don't want to do this, but I show up and then I act like I want to do it. Right. So you got to show up and then you got to be willing to change your mind about it because something super cool might come out of the deal.

24:04
So number one, you got to show up. Number two, and while you're showing up, you got to drop your bad attitude. Like if you're negative, bad attitude, stuff's going wrong, you lost your mom, you got COVID, whatever the hell happened. Bro, nobody needs to know about that. You got to show up and be 100%. Number two, I would tell everybody, like I'm always looking for a 10X target. Always, I wake up every day, never satisfied where I'm at because I'm always looking for the 10X. I'm looking for...

24:33
I got 4,000 or 12,000 units. I'm gonna get 120,000. 120,000 units, bro, I'll be like, I could run for president of the United States. Like I'd be a major player on Planet Earth if I could get there. I don't know if I can get there. Today, I probably doubt that I can get there. I mean, to be honest with you, I don't like, I don't think I can do it. I don't think, I don't know that I have enough time. I don't have enough money. But.

25:02
It's cool to think about it. And that's what I did on undercover millionaire. They said, could you build a million dollar business in 90 days? I said, no, but I can build a $10 million business in 90 days. She's like, what are you fucking with me? I'm like, kind of little bit, but, but look, I want to go for 10 million, not, not 1 million, and I ended up coming up short. I did five and a half million plus $1.7 million with a real estate. We had $7 million.

25:29
in that in 88 days and I could have probably left at 70. So number two is you got to think big every day. I got to be thinking about not how to get one deal. How do I get 10? Not how do I get 10 people? How do I get 100? Like whatever it is, just 10x to think. It's ridiculous anyway. And then the third thing is give back, man. Once you start hitting or not hitting, no matter what's going on, man, find somebody you can help today. Like that keeps fuel in my tank.

25:59
And what, if I'm winning, I'm going to share it with somebody. Hey man, I tried this little trick, this little thing. I did this little thing and it worked. And if I'm not, if I, if I'm failing that day and I'm, I'm down and out, I'm like, let me go see if I can help somebody get up. Um, so that those three things have always been, been there for me. To ask you though, what you're a damn fighter.

26:23
Like, where does that come from? I've heard that you've told three or four different stories, but out of every single one of them, it's a theme coming through. And I always ask people like, you know, because not everyone is that way. You know, especially in today's society, since like everyone's kind of goes the other way, where did that come from? Uh, I'm Italian. Number one. Okay. All right. It starts there. Um,

26:47
You know what? I don't know where that really comes from. It just, I know that it's always served me well, but my girls call this side of me, Christina Panari. That's their like evil twin. It's like whenever somebody, you know, backs me up, or if I have to do something, they're like, oh, mom, you know, Christina Panari came out today and I had to assert myself to, in order to get what it was that I needed. And they said, you know, it works.

27:17
They used to get frightened every time they saw Rustina come out and they would leave. But I think it's just a survival mode that I've always had because I enjoy...

27:31
everything I do. And like if you'd ask me like now if you could go back and change one thing, would you change it? And I would say no, absolutely not. I don't sense that in you. That's why I wasn't even going to ask that. I don't sense that. I don't know. I don't sense that you'd change anything because I feel like you've learned and you've rebounded. Like if you were someone that dwelled, which I don't sense in you, like I might ask that, but I could tell you don't dwell. You're

28:00
You're a fixer, a fighter, whatever it is. I don't know. I don't even know you, but that's what I sense in you. Well, I think it's important, but I've learned in life, very young, and I believe that failure, or what you perceive as failure to be, is opportunity disguised as deep disappointment. What's been your biggest struggle running businesses, and where have you felt like you've grown the most? I'm gonna come to a two-part message there.

28:29
Okay. So first of all, my biggest struggle in life ever was being a teenage mom. My son is now a 22 army veteran and everybody thought I wasn't going to make it. They're like, how are you going to do this? But I was a 20 or I was an 18 year old single mom and I pulled it off. I can't believe it. I moved down to LA with my son, just he and I, and we didn't know anybody. And I

28:55
I pulled it off. I can't believe I made it happen, but that was by far the biggest struggle. I've never been married, so I've never been divorced, and I've just done everything on my own. And I think when people find that out and they're like, well, you know, maybe she had help or financial backing, and that wasn't my case. And so when they find out that I was also a young single mom, it makes it more relatable and people can understand that that is a huge struggle to go through by yourself.

29:26
You know, there is a UFC lifestyle and fans live a UFC lifestyle, whether they're, you know, wearing the, the, the merch and all that, but it's the fan. I got to look at the fans answer that question because the reason we are where we are is because of the fans, aside from all the work and the great mastery of maverick marketing and management that Dana White and his team do.

29:49
But the fans have kept us alive and it's just gotten bigger and bigger, bigger. And it's, aside from the younger demographic of the 18 to 34, we have the widest demographic, I think of most sports, whether it's female or male. Um, you know, it's, I can just say again, it's like a lifestyle for these people. They, they, they have their first show. They, they want to see the next one. They want to see the progression. Granted, there's a lot more shows now. It's hard to keep track of all the fighters, but they're so interested in, in what they have for breakfast, what they do in their private lives. Once you can lock people in like that.

30:19
then you've got a successful audience. It's going to be a dedicated audience. They'll be consistently watching you forever. Not just as happens in boxing now, which I love and I grew up in and have participated in the bottom line is, is that the younger demographic is dying off on boxing, the Logan and Jake Paul fights are bringing him back in, but are they consistently going to watch other boxers or they're just going to wait for their influencers, you know, but at least young eyeballs are coming into the sport. The UFC is just capturing and holding people.

30:48
Yeah, definitely. Yeah. Let's face it in COVID. We were the first sport to come back. Yes, you were. And it's really blown up as a result. You know, I mean, I see your stuff. And I know you do things and events here there. But are you in the kitchen every day? No, no, I mean, I'm not in a professional restaurant kitchen every day, executing a service. You know, I made a big pivot.

31:16
in my life, let's say six years ago, I felt like we were, you know, in our own bubble, in our own restaurant bubble. And I felt our bubble was going to burst in a big way. We, you know, we were opening restaurants at the highest rate that we had ever opened restaurants. You know, food truck craze and every

31:43
lawyer, doctor, career changer, wanted to be in food business because it started to get celebrated. You have all these TV shows, you had all these celebrity chefs, you had, you know, there's a big, you know, in the last 10 years, America's food culture has grown in a massive way, right? So I started to diversify my portfolio because I didn't want to only rely on having to run a restaurant. I've watched you guys from afar and really admire the way you've built it. And obviously, it's

32:12
at a really high level. But I really admire the way you guys have embraced, I love that, you know, the dual strengths, you know? And seeing what those are. I think a lot of people struggle with that because you're like, everybody's trying to play in each other's sandbox when we know what, you know, everybody has a job to do, right? Everybody has a job to do. And you really, at the end of the day, it's like, take the ego out of it. It's who are you as a couple? Like, you have to become a team.

32:42
like a fortified team, who are you as a couple and where are you going? What is the goal? What is the reward? What are you working toward? So Grant and I are going for the Super Bowl ring of life. You know, so, you know, I make this analogy a lot, like, and I don't really even know football that well. So if I mess up the terminology, get what I'm trying to say. But like in game three, if I'm the quarterback and he's the receiver and there's a throw and he misses it, I, as the quarterback,

33:12
can't just harp on him and blame him. I have to take responsibility for aiming better and he has to take responsibility for catching better. And then we have to go on to game seven and game nine. And certainly I'm not gonna bring up the mistake from game three when we're in game nine. And you know, the thing is, is we're trying to win the Superbowl. Like we're trying to, we're trying to do something so much bigger. So it eliminates a lot of the small, the pettinesses.

33:39
because we're trying to go for a heightened level of success. We're trying to, you know, for me, again, this like, I think the greatest act of love you can give someone, whether platonic or not, is to help them achieve their goals and their dreams. Hey guys, you know where to find us? Theradcast.com. I want you to go to the search bar. I want you to search Mark Evans, DM, or the Dealmaker. You'll find all of the highlight clips from today's episode.

34:07
You know where I'm at. I'm at Ryan Allford on all the platforms, TikTok, Instagram, Facebook, LinkedIn. Hit me up. Let's talk about how we can grow your personal brand. We'll see you next time on the Radcast.