00:00
You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

00:13
Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. I'm Ryan Alford, your host. You know, we say if it's radical, we cover it. Well, this, this goes right at the heart of radical. If you ask me, uh, I'm a social media junkie, obviously by nature. And, uh, a certain someone has been like flooding my feeds the last, I don't know, a couple of years, maybe even Chip, but Chip Layton, the Layton show. Uh.

00:42
Tick tock fame. I think you started tick tock fame and then rolled over to Instagram fame. Is that right? Chip? That is right. Yeah. Yeah. Thanks. Yeah. Thanks for having me. I'm psyched. Yeah, man. Uh, started hitting the, you know, the algorithm on tick tock's great. You know, obviously they hit I'm 45 year old man. We're probably somewhere in the same stratosphere. And, uh, so, you know, they're, they're dialing the algorithm in and you start popping up, you know, your face over something. And I'm like, okay, then there's kind of the dead pan. And I'm like,

01:12
This is that as soon as you, you know, having, you know, being a husband father of four, you know, things my wife says are things my wife get mad at me about. I forget what the first one I saw as I was like, this is, this is gold. And, uh, Hey, I mean, what do we have now? How many follow, you know, how many followers on tick tock?

01:29
Tick tock, I got like 460,000 couple hundred thousand on Instagram now. It's been Yeah, it's been crazy. I mean, I just I just started this like for fun. You know, I thought I might be able to post some funny stuff and you know, had one viral thing hit and then another and kind of built just organically from there. So it's I mean, it's obviously the stuff that I do is relatable, right? So other dads or husbands can just sort of, you know, see their own experiences in it. Yeah, I love it. Well, let's back up for a minute. We'll, we'll

01:59
We'll get to like, you know, maybe the day job, but talk to me. What, what inspired all of this? You know, so it, tick tock's been blowing up. You've been doing it for about two years, right? Is that timeline right? Yeah. Longer than that.

02:11
Yeah, I mean, I started in basically two years ago, early January of 21, I guess it was. My daughter and I got a couple of teenagers, we'll probably get into that, but my teenage daughter and I started using TikTok when it just became big. And I thought it was a fun platform and I was like, I bet I could post some funny stuff on the air. And I tried some stuff and I mean, for the first six months, like everything I did was terrible. I mean, I had like.

02:35
I think I had 17 followers after the first six months. And I actually was about to delete my account because I was like, I guess I was wrong. I don't think I have anything to say here. And I had like I thought of one post I made and it went viral. And so it went from there. But.

02:49
Really, my purpose is just to make people laugh, right? Because I think every husband and wife or parents have those moments that are just, you got to either laugh at them or handle them some other way. So I like to laugh at them. And yeah, it's been amazing to hear the reaction from people. But the core started, I mean, things, the crazy, zany, and ironic things, or.

03:14
You know, it stops sort of saying stupid, but like in the moment they may not seem stupid, but when you like hear them, hear you speak them, you know, things that my daughter asked me. What was the first bit? Was it? Well, first one I did was around marriage and it was like, uh, it's tougher on a podcast, but it was like just different visuals of like, have you ever been married? And it was like, you know, like the, like the front end of a car, like scraped from hitting the garage or like a million Amazon boxes on the porch or, uh, the empty gas tank gauge or whatever.

03:44
like that. And then I think the next one was like text from my teenage daughter, like she texted me mostly food related stuff, but she'll be like, make me pancakes, do it, you know, stuff like that. But, but where it really and so I think we're picking up but then in the fall, like right around Thanksgiving, I think of that year, like I did this things I've apologized to my wife series and like that really like

04:07
went crazy. And that's where I get a lot of comments like, Oh my gosh, my wife gets on me for the same thing. Or I'll hear from wives that are like, Oh, it kills me when my husband's just standing there in the kitchen. I'm trying to get in this drawer and he's standing right in front of it. It's basic stuff. One of the more recent ones, you know, just had me like belly laughing. I was just like, it was the

04:30
you know, not to sneeze or not to get sick. Like I should promise not to get sick if I've been born, you know, with like perfect jeans or something. You're not allowed to get sick. No, they don't like it. Well, it's the whole man cold thing. I mean, to be fair, we don't handle as well as, as we do. No, we don't. We don't. I think my piece was like, uh, yeah, sorry. I didn't talk to my parents when I was a baby to move me to a farm to develop a better immune system or whatever.

04:57
It's like, it's like stuff that happens, but I just try to obviously try to make it sound as absurd as possible. So what's been the reaction like with your wife and daughter, like, as this thing has like taken the life of its own, had they have they embraced it today? Get a kick out of it. I mean, what's what's the what's the dynamic there?

05:17
Yeah, it's funny. It's probably different with each family member. Like my daughter is I mean, she claims that she's like responsible for like 75 percent of my content or whatever. I just beat that number, but she's definitely got a piece of it or whatever. But so she's I think she gets a kick out of me. She's a teenager, so she's not going to like, you know, give me too many compliments. But it's pretty funny when they start to blow up like her pair, like her teachers started following me and stuff like that. So I got to, you know, be in a parent teacher conference.

05:44
I would be like, oh, maybe this will show up on TikTok or whatever. So but she she likes to make fun of me generally. My wife, she's a great sport about it. I mean, I I always like to say very happily married. Twenty three years to my beautiful wife. I'm very lucky. And she's a good sport. Like she she's actually been in a few of a few of my posts, but it's not really her thing. But she's I found most spouses are like a pretty good check on the ego. Like she's.

06:10
She doesn't think I'm quite as funny as the average listener or viewer does. She'll be like, yeah, you're not really in the same league with the other dads I follow, but whatever, you know. I think what, you know, reading between the lines, when I first saw you, I was like, OK, this is you were starting to get some traction on TikTok. I think when I first saw you, definitely weren't at 400 or 1000, I mean, or maybe 30 or 40,000. I mean, this is probably.

06:38
a few months after you got started, but I was immediately like, okay, not overly produced. Uh, and a guy that's very relatable, you know, that's kind of, I don't know if dead pan, I don't know. My, I'm my humor language is not enough, but dead pan, you know, just kind of flat. I was like, this is going to

06:59
This has got legs. Definitely not overly produced. I don't have enough time or energy to produce it. So I'm like, all right, what can I do where I'm just like holding the stare to the camera with like a green screen bullet point list behind me or whatever. But yeah, anyway, so it's been. It's an amazing case study to me. You know, I'm going to.

07:20
We're going to keep this pretty light, but I'm going to go down the business side and the power of social media. This is a really interesting case study. I work in social media with brands and stuff like that. I know you have a marketing background, drove some of your ideation in understanding all these things. It's amazing what social media has allowed worldwide opportunity.

07:47
The only way to get this kind of attention through media was if you're on a TV show. Yeah. You know, like, and for...

07:54
you know, amateurs or non-stars, it might be, you know, one of the talent shows or something. All right. Yeah. Yeah. I mean, I know I feel exactly the same way. The way I talk about it is like, I mean, I know there's pros and cons to social media and everything, but you know, you think about, yeah, when I was like younger, if I wanted to make people laugh, like, yeah, it was either I'd have to become like a stand-up comic as a career, you know, try to get a job on like a, you know, writing for a sitcom or whatever. You couldn't sit in your living room and with your

08:24
reach thousands or even millions of people just with an idea and based on whether it's engaging or not. So I think that's amazing that you think about how many more creative people now have a chance to connect with others and what that does for the whole environment. So I think these platforms are amazing. I guess they're not all good. But yeah, that's part of what drove me to it as well.

08:49
Tell me a good story, Chip, talking with Chip Layton, The Layton Show. You can follow him on TikTok, Instagram, and everywhere you find your humor these days. But Chip, talk to me about a good story, maybe a...

09:05
someone recognized you at the grocery store story or a, you know, fan DMs you something interesting. Give us some like something juicy or fun that's come out of all this on kind of maybe the fan or awareness side. Yeah, let's see. Well, one little dugget is my, so my son's a freshman in college. He texts after things started to blow up like last fall with some media attention and stuff. He texts me. He's like,

09:29
Yeah, they found out about your TikTok down here. A couple of random girls asked if you were my dad. I don't know if that's a good or bad thing. I take it as a good thing. Yeah, was they like, hey, you know, he's got a lot of followers, you know? Like Joe Jr. or whatever. But now what usually happens is I mean, and like I'll walk in someplace and like someone will just kind of look at me for a few extra seconds. For a while, I thought I was like imagining it actually. And then, you know.

09:54
Like, you know, that woman in Panera was like staring at you. Like, but I remember we were at a restaurant, waiting for a table once, and this really nice young couple comes up and...

10:05
She's like, I'm sorry, I hate to bother you. I was, I thought they were going to ask like, do you need a reservation to sit at the bar or whatever? But she's like, do you make TikToks? Cause I was, I was just texting my mom that I'm in Maine now. I think I see your favorite TikToker here. We love you, whatever. And my wife's just like rolling her eyes, you know, like he's, he's not that funny around the house. Trust me. You know, whatever. But that's funny is, uh,

10:29
What about on the media side? I know you've done some interviews, TV stations. What's been the biggest media appearance thus far? Well, yeah, so what happened? Other than the Radcast. You're shooting on it right now. Hey, hey. Might be it. Shameless plug. Yeah, what happened was, I think it was last September, somebody texted me in the morning. They're like, hey, I saw you in the Daily Mail today, which is like a tabloid in the UK, right? And I'm like, oh, that's kind of weird. And it was like, it was a pickup of basically an article

10:59
about my, I did a greatest hits compilation of things I've apologized to my wife for. And I don't know, some writer there picked it up wrote an article and I was like, Oh, okay, that's cool. Then it was it only been out for a few hours. But my wife was like, you know, it's got like 750 comments on it already. I was like, Oh, wow, maybe that'll you know, some people see that and then like, the next day there was like another article basically the same thing in the New York Post and then

11:21
at people telling me like, oh, I heard your clips on the radio in Atlanta today. I'm like, what's going on? Like I hit some kind of feed that radio stations use, and they would play clips. And so I got some radio station interviews. I did a morning show in Chicago, a TV morning show.

11:40
Somebody was like, yeah, and then one night someone was like, I saw you on Fox News last night. I'm like, all right, I didn't see it or whatever. So it was like, yeah, some stuff like that. Yeah, I mean, I haven't been on The Tonight Show or whatever, but it's been crazy. There's something about that.

11:56
especially the things I've apologized to my wife for, that's like very simple and people kind of get it and relate and in those interviews, I hear a lot of like that what I did in Chicago, the cohost was like, I do this piece around how my, I let my steak knife touch the plate for a fraction of a second and you know, it makes that noise, it drives my wife crazy. And he's like, is my wife watching right now? Cause she rides me so hard for that, I feel vindicated. And you know, so it's pretty fun to talk to people about stuff.

12:22
Because in social media, like you get all these comments, but they don't almost don't seem real, you know? And then so when you actually talk to somebody live, it's different. That is the interesting, you know, balance with social media that you kind of get, I don't know, desensitized a bit. Yeah. Especially the volume, like you've, you know, people listening, you know, talk about the Layton show, like 400,000, like think about...

12:49
OK, going to an NFL stadium and watching a football game in a full NFL stadiums, what, like 60, like big stadium 60, 70,000. There's certainly maybe more of the others. I went to Clemson where the full stadiums, 85,000 people. And I have that picture. So you're listening. Have a picture of a full football stadium in your head, like packed to the gills and then multiply it times 10 or eight.

13:17
That's how many people are following Chip Layton. Like, it's a lot of people. Like, we get desensitized to the numbers, but it's a lot of people that you're touching with this stuff and it's just crazy. Yeah. Like I said, it doesn't quite seem real. It's tough to... I make that same analogy when I try to conceptualize it, like, because people are like, are you

13:38
you're kind of like famous. I'm like, am I? I don't really even know. I don't quite know what it is. But then there are a lot of people who are like, Oh yeah, I see that guy's face on my, my feed. Yeah. Yeah. Yeah. Yeah. But what happened was when, when all that, I mentioned all that media coverage like, which was this last fall. So I had been pretty big on Tik TOK for a long time. Um, but I was, my Instagram account really didn't have much. Um, and I was like 10 or 20,000 people, which is, I mean, which is something, but it wasn't like anything like Tik TOK and um,

14:06
That coverage kind of led to really rapid growth on Instagram. And it's felt very much more mainstream now because it's just, I mean, TikTok's great and there's a lot of people on it, but it's still, it isn't totally mainstream. And now I have a lot of people who are like, oh man, I'm just finding you and I'm binging all your content. And it actually feels like there's maybe more opportunity on, on Instagram. It's probably a better audience actually with the type of stuff I do. So it's interesting. Yeah, that is interesting.

14:36
I mean, take Instagram's more. I don't know. There's been a lot of migration from Facebook to Instagram. So you've got kind of an older, you know, I want to stop saying old, but older demographic, probably more closer to your and our demographic, you know, than TikTok.

14:58
Not that TikTok isn't mainstream now. I don't want to, don't let me say that because it is very mainstream and all ages are on it, but it still skews, you know, twenties, you know, for the most part. So now you might start to pick up more of your natural audience. So Chip, million dollar question. I think people ask, are you monetizing? Are you

15:19
building a business around this? Are you starting a comedy tour? Right. I think the short answer is I'm still trying to figure out what to do with it. So I got a day job. So this is just like, you know, stuff I do on the weekend or whatever. And there's.

15:33
I do feel, you know, the more time has passed, the more I feel like, hey, there could be something bigger here. And so, you know, you could envision other platforms as a good go to. I do, I want to start a podcast one of these days when I can find the time. You can envision this in, you know, book form or whatever. So I am looking at those kinds of opportunities. I haven't done a whole lot of like, you know, sponsored posts. I've done a, I've tiptoed into that a little bit, but honestly with my, I feel like I've grown partially because I'm authentic. And so

16:02
It's a little bit of a struggle for me to say, to be showing up at your feed, pitching different products or whatever, unless they're a really good fit with me. So I'm still trying to figure out. I'm quite selective around that. I haven't done much of it, but that's something I'm wrestling with a little bit. And I'm open to your advice, by the way. Yes, I have a couple of tips. One, I think you want to stay authentic. I don't think you would come off right.

16:31
like just totally schlepping something like, and I don't think that's what you want to do. But I do think like literally coffee cup with a brand on it, t-shirt, like subtle things, a hat. I don't know if you're a hat guy, but like I think there's some branding subtle things that you could do that with your audience, there's brands out there that would, you know, that would buy into that. And so there's subtle things like that.

16:59
One thing I would counsel you to do is, social media is what I call rented land. It's not owned land. You're renting land there. And your own land is your website. And you own the website. And you need to be getting the data from all these people because you're following, i.e. you need to name an email list, address even great, because then,

17:29
And all this sounds bad, but hey, people listen to a business podcast, so we're not going to offend anyone. But like you've to monetize your audience, it might come offline, not online. And when I say like, yeah, it might be a digital medium, email marketing, but you need to translate, you know, as much of that 440 plus what are you at on Instagram? It's like 220. Yes, I'm getting close to 700.

17:56
Yeah, so 700,000. You need to get as higher percentage of that as possible into true name and email for you. Yeah, interesting. So, you know, do you have, like, thelatonshow.com? I do. I haven't launched it yet, but I've got the URL. Yeah, and I mean, that's fine. I mean, crawl, walk, run. But I would get that up, and you start capturing people's, you know, asking, or even...

18:20
You can ask them in their DMs, like, hey, we'll add you to the mailing list. Start just a really newsletter or like weekly or hell, bi-weekly. It doesn't have to be, but just something that's a little, that humor, deliver direct right to their mailbox, so to speak. Because you want to nurture that audience. Every company now, every entity is about building a community.

18:47
And I think that you have a real opportunity with your approach to truly build that community that when you do want to sell something, you want them to buy a book, you want them to come to your show, they want like, you've got a natural mechanism and lever beyond just posting on Instagram and saying, Hey, I'm going to be doing this. And yeah, of course you'll do that. And of course you'll run ads behind it if it's something of note. But

19:14
You need to own the land, not rent it. You know, you've leveraged these platforms to build your audience, but now you need to have that audience at your availability, you know, in a good way. Like you want to nurture that community. You want to add more value to them. You want them to buy an amazing book that you write. So it's not just like making the end all dollar on them. But again, look, you're an entertainer. You get paid for, you know, being entertaining and...

19:42
creating a niche and you know, nobody gets mad at Nike for making shoes. Yeah, yeah, it's an interesting take and I totally agree with you about the whole rented space on social media. I was actually reminded of it last week because I did, I posted something on Instagram that they actually flagged it as like a community guidelines violation. It was just like.

20:01
It had a word in it, and I got that overturned. But like I didn't actually file an appeal on it for like three or four days, and they basically stopped serving me to anyone who didn't follow me, and it was like, which means that you have no more growth basically. And I was like, oh, maybe that's it for me on Instagram. Like, if I can't get that reversed. Yeah, yeah. But then they reversed it like a couple days ago, and now I'm like back to, you know, growing with non-followers. So it's like, but it's a good reminder like, hey, they could shut down your account tomorrow, and you got no way to reach those people. Did you get, you got actually notification that said,

20:31
We're not showing your content. No, but I just know I got a notification that said, hey, we flagged this for community guidelines violation if you want to appeal it, whatever and

20:40
I didn't do anything. But then I noticed, because they show you your numbers of how many views you're getting from followers and non-followers. And it was like typically like 70% of my views are from non-followers. And so that part of the bar chart just went away. And I was like, at first I didn't know if it was even related. But obviously it was, because once I got restored, it went back to normal. But whatever, the government could abolish TikTok tomorrow or whatever. So you're right. Exactly. Who knows what. That's why you want to get that audience off of there. You know, even just get a landing page up,

21:10
Go to shameless plug for lead pages. Like lead page, you could have a landing page up in like 30 minutes and just say, hey, well, stay in, you know.

21:19
Stay in the know about everything, the Layton show. Yeah, I mean, that is one thing I like about podcasting is it's it is more owned, right? Like you're not it's not part of someone else's platform. You could reach, you know, obviously you connect through other platforms, but it's, you know, and I think my content would actually be really good for podcasts. I could have other parents and, you know, husband, wives on. And I think it'd be pretty engaging, actually. Oh, it'd be great. I mean, would you ever do you see yourself ever on a stage?

21:46
You know, not really. I mean, I definitely like just lifestyle wise, I don't see myself like going on tour, like doing, playing the clubs. But like I have had people tell me, and I do sort of wonder, like I have had like comedians tell me like, your stuff would be really good live, you know? And I could sort of picture it, but I don't, yeah. I don't know. Well, like I said, I'm trying to figure this all out. I'm big into comedy and you would totally translate. I mean, you'd need to, obviously you would, but like.

22:10
get it specific to that medium and like dialing it in for, you know, that 20 minute, 30 minute set, whatever that is, but like totally would translate. Yeah. Having said that, if anybody from Netflix is listening, I'm willing to sit down and take a meeting. They might be. Don't forget, you know, the 15% royalties here from the old Radcast for that million. I didn't sign anything. Kidding. So Layton, what, I mean, if you had to pick, like if you're like, okay.

22:42
I really want to write a book. Or I mean, we kind of started down that a little bit. But like, where do you want it to go? Yeah, I mean, you know, it's all a, I mean, there's a lot of places that could go. I think mostly it's just a time issue right now. And I think, I do think I have some people I've talked to and I think I agree with this, have kind of said, hey, a book is a good first step because that kind of builds a platform. You can use that as.

23:08
and an entryway to other things. I mean, I do think there's potentially a swing for the fences here somewhere down the road around TV. You know, I'm sure that's a long shot, but you think about some of the relatable comedy that's kind of moved from either the clubs or online to TV. But you know, at the end of the day, I feel like as long as you're still, as long as you're growing an engaged audience and you're delivering quality content, like opportunities will be there. And so, yeah, I'm still trying to figure it out.

23:36
What's been the mechanism? So someone's listening and, you know, they've hesitated to get more out there on social media. Like, how did you kind of get yourself out there? And then what's been like any strategies or like, do you have certain days and times like you shoot? Like, what did you set up as kind of that consistency to kind of want to push yourself to do it and then ultimately to consistently keep doing it? Yeah. I mean, I, um,

24:04
I just keep a note on my phone as stuff happens. Like in my everyday life, I'm writing stuff down. My daughter's always making fun of me. She's like, not everything is content or whatever. But I'm like, well, I'm writing down. It's definitely not content. That could be content. And I'll try to take some time some evening or on the weekend to just look through my list and try to come up with a few things I can easily record. And I try to get like.

24:25
two or three things up a week, but I'm like barely struggling to do that. And you know, you hear other experts who are saying like, Oh, you got to be posting every day, you know, three, four or five, six times a day. That'll never be me. I, although I have certainly found that focusing on quality over quantity has worked for me and I, I, um, I think that's true too. Like if you think about tick tock, like a.

24:47
like a good post for me would do like 100,000 views maybe, which is amazing, right? But like a great post will do like 3 million, right? And so it's like, I'd rather have one great post and like 10 good ones, and that's gonna grow your follower base more. And so, I mean, you can't take that too far and like only be posting once every few weeks or whatever. But...

25:06
So I don't know that's kind of something completely blown up on an Instagram and not on TikTok or vice versa. Yeah. So I mean, again, like for for the first year I did it, like things were blown up on TikTok. I didn't really have any any traction on Instagram. It's kind of the opposite now, to be honest with you, like stuff I post is even though my follower base isn't yet big as big on Instagram, like something big I'll post will do, you know.

25:33
whatever, more than a million views on Instagram, it might only do 100,000 on TikTok. And I don't quite understand the full dynamics other than the fact that I'm newer to people on Instagram. And again, people are coming in and they're like, they're seeing a catalog of a year and a half of pretty good work, I think, right? So they're like, oh man, you know, I'm binging your stuff. And there's just higher engagement there for me right now. And I think part of that's just a newer audience. Like we were talking about before, maybe it's demographically a better fit.

25:59
You know, maybe people on TikTok are a little tired of my shtick. I don't know. I mean, I'm still doing fine there, but yeah. Are you on YouTube? Yeah, but I haven't got any traction there. I do post a bunch of shorts, and I haven't figured that out yet. I don't know what you'd counsel. It's a whole machine. Yeah. It's like, if you don't have time, or you have very little time, then stick to what's working, because YouTube's just a beast.

26:25
Like, just take like we've been on these platforms with our stuff and, you know, our shows like all over the map, like we're we're top 25 and like 30 countries now. And but we cannot break the mold on YouTube. Like we have like 5000 subscribers, but like comparative to everything. It's like, you know, it's and I have guys that know it. And I'm just we don't we have, you know, a team, but we don't even have time to like almost.

26:55
crack the code fully. Yeah, that's fascinating. You do. Yeah. Yeah. It's an SEO thing. And it's like there's tricks and algorithms and everything else like that. You know, so I don't know. I guess if I had, you know, a female body and was attractive, it might, you know, everything's easier. I wouldn't hurt. That's what that's what that's what that's why, you know, you know, fascinating that.

27:19
you know, he doesn't all have to be salacious content because that was, that was the joke. Like I had a guy on those big Instagram, like growth guy. I was like, what is, you know, what's the best way to break through? He's like, be a woman and get in a bikini. Oh, God. It's just not going to work for me. Yeah. I heard that. Yeah. But, uh, cool, man. I, uh, I really appreciate you coming on. I love your approach. Uh, obviously being a dad and a father, it's, uh, hits.

27:46
very close to home and having a wife that's a, she's administrator now, but was a school teacher, you know, for a long time, but now she's administrator. So she's very type A. And so, you know, I'm not, I'm

28:01
Organized but to her I'm you know the biggest slob ever and so like you know the things in the kitchen all I'm just like Oh my god, so good. So good Tell me where just I know I've hit it a few times, but let's tell everybody's listening how to keep up with you and Where they might be able to

28:19
you know, keep up with your book or something. Yeah. So it's, uh, it's the Layton show. So it's L E I G H T O N. So biggest presence is on a tech talk and Instagram. Um, and uh, it may be someday coming soon. The late show.com not there yet, but uh, I do, I also, this is part of the ridiculousness of this. Like I'm also on cameo, like I'll do, uh, like wives, I'll pay me to like create a video of like telling their husband things they should apologize for whatever, but it's like, that's, that's actually really fun. And, and,

28:49
At some point in this journey, early on, I just decided, you know what, I'm going to lean in and just see what happens here. It's default to saying yes. And that was one of those times where I was like, this is ridiculous. I'm not going on cameo. I'm not like a celebrity. But then I was like, you know what, I could do my own spin on it. And it's actually been really fun. Yes. Last tip would be to lean into whatever your bits are. I'll use a really bad example, but me being in a podcaster, I have a podcast mic I use every time.

29:19
Obviously that's a really easy opportunity for some kind of direct, but like anything that's part of your skits, like, I don't know, you write on, you know, this certain type of paper, whatever I'd contact the paper company. Like if there's stuff that it's like a consistent thing, I'd reach out to those brands that naturally align that you don't almost don't have to do anything that it's just part of it, you know, whatever that might be. Pen or like, I know there's certain things, uh,

29:46
You know, you have a number of different bits now, but I think, uh, you know, leaned into those things, but I really appreciate you coming on though, Chip. Yeah. I appreciate you having me. You know, it's, uh, yeah, it's fun to talk and you gave me some great ideas too. Hey, let's stay in touch. I'll, I'll give you more. My advice is free. Uh, anyway, Hey guys, go follow the Layton show. It'll make you smile. There's too much seriousness, bullshit going on in the day to day in the world today. We need more, uh, chip Layton's, uh, out there to break the humor, break the mold.

30:16
and put a smile on our face. I really appreciate Chip coming on. You know where to find us. We're at theradcast.com. Search for the Layton show. You'll find all the highlight clips and the full episode from today. I'm at Ryan Alford on all the platforms. Verify it on TikTok, verify it on Instagram. I'm a boy, Chip Layton. We'll see you next time on the Radcast.

30:36
To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.