00:00
I heard that someone is climbing the charts on the podcast recently. Yes, yes, yes. Hey, that's a clap out to all our listeners. Here's what you do. No matter what you sell, set up an e-commerce store. The reason we have this ferocious desire for content is because there are so many of these platforms. And so they all feed one another. The hardest part of ending is starting again.

00:26
listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Rad, Radcast. I love that part. You like that part, Joey? My headphones are very loud right now. So yes, I love it a lot. You love it. I feel like I'm in a Metallica concert right now, dude. Today's Friday, October 1st, 2021.

00:52
And we're getting radical here, folks. I'm joined by Joey Thompson. Yeah. Officially what's up. I kind of caught you. Like I was like sometimes admiring my rad rad cast because you know, I'm easily entertained, but you know, sure. It's like repetitive. How many times can you say rad in one thing? It's like a branding. Have you ever done a counter on a video to find out how many times you should do? Say rad radical, radical rad, rad, rad. Just keep it. I.

01:17
Nick, dude, edit in some, every time he says rad, dude, give him a point or deduct, I don't know if it's like golf, deduct a point. Yeah, we're getting early with the praise here. What's up, man, you doing well? I'm doing just fine. I'm feeling good, dressed to the nines, just like you, and having a good time. It's about, it's October. Yeah, it is October, October 1st. Heck yeah. I know. I'm excited, man. It's 90 degrees in South Carolina, but it's October 1st.

01:45
Absolutely. I was sweating through my haunted house makeup last night. So haunted house. That's I that's my side gig. I didn't want to bring it up. Are you doing like Mad World or something? I don't know if I'm contractually allowed to tell you what character I play. OK, it's like one of those things. Is it at Mad World? Or can you say it might be at a haunted house somewhere? One of the more popular ones? I it's not Mad World. I constructed my own in a garage somewhere anyway. More on that never. OK, dude.

02:14
Again, my contract is very binding at this haunted house. So I can't. They take this stuff serious at these haunted houses. I'll tell you what, like, and they spend some money on the marketing. I know they're making some dough. Oh, for sure. Yeah, people like to get scared. Absolutely. They're like, just like that, dude. Paying to get terrified. Do you like haunted houses? No.

02:35
Not at all. I kinda, I- Not even like a little bit. And I like scary movies. It's not like I'm, you know, a pussy or something. But like, I'm like, but, but I just don't like, I don't, no one needs to like touch me and like, you know, I don't mind being scared. I think there's no touching though. But even like, I don't know. Well, I can watch it on TV and like, oh, it's a good scare, that was cool, it's fun. But I just, going to the haunted house, nah, I'm out. I'm out on that dog. I learned as a kid.

03:04
to laugh when they come out to like, cause you know, the whole time you're like, if you walk through like that, you're just going to be like, Oh, like when people, if you, ah, and start laughing, it's, it's a little more enjoyable. Yeah. I could probably like a scary clown or something. I hadn't, you know, that, that seems to be all the haunted houses are now is like the

03:26
Haunted clowns that have broken out of the mental Institute Isn't every haunted house now that the zombie clowns. Okay zombie clowns. I think you're right clowns in general clowns are scary though clowns even like Entertainer clowns noted can they get their bad? Not rad dude, not rad. They're definitely a fad. No, but they're I Don't know. It's like maybe it did it to me. I don't know but like I think I always thought they were creepy. Yeah

03:56
So who knows Halloween's coming up though. It is October 31st. It is Hey in this same time every year and you know All the scary movies start coming out That's your favorite clip that we play Yes, you go into this zone. I don't know if I scare you or annoy you Hey real quick. I need to go grab something out of the utensil drawer that you have out there

04:22
I'll be back in three hours. Oh man. Hey, hey, we're having a good week at Radical. We've hired six new people. That's great. We're growing. Lots of good new hires. Who's your least favorite so far? Oh, you know, Cindy in accounting is not my favorite because she's telling me that we spend too much money. Okay.

04:43
Cindy, stop. You know what I mean? This is your warning. Yeah. The nervous like, why don't you have more accounting people? Well, I don't really want them telling us how to spend the money. Okay. Like, yeah, it's probably not the best business move, but so far it's worked out. Sure. But no, it's, they're all good. Really good. We've got some good senior leadership coming in. Radical two.do is in effect.

05:09
2.0. Yeah, 2.0. Okay. No points, just dots. Yeah. And so I'm excited, man. We got a lot of new business coming in the door. Sure. So it's good. Lots of good stuff. Hey, clap it up. Clap it up. Kang? Yes. So yeah, I'm excited. We got a lot going on at the agency and the podcast is doing well and taking off.

05:35
Hopefully we don't screw that up today. Well, you brought in the wrong guy, dude. Hey dude. Just when you were going up, I'm here to take it back down. Yes. And, uh, Bobby Maximus was on the show this week. One of, okay, tell me about first of all, Bobby Maximus, is that his legal name? Let me, I got a good story and I'll Bobby's cool. Um, Robert, but this is, but, uh, he said we asked the request. He's one of, uh,

06:02
the top 20, I don't fit us men in the country. I don't perform. Yeah. Poppy back. He wears lots of hats. The but in all seriousness, he said we had reached out to his publicist or whatever. I mean, he's like he writes for Men's Health magazine. He's on the light top 20 fittest people in the world. And he, he wrote back.

06:30
Bobby fucking Maximus like would love to join the show. And I'm like, all right, I like this guy. He's an adult film performer, whether you know or not, dude. You're talking about what kind of hats does he wear? Probably Trojan and Durex are the hats he wears. Oh God, hopefully. No, but he was cool, man. Very motivational and he kind of, you know, very business savvy, he's a good writer. He writes for Men's Health and a bunch of other fitness journals and things like that. But.

06:59
very real and very hip with the marketing. Yeah. And uh. What uh. So wait, that was his manager that wrote that back? No, he did. That's like what he puts on, like his wife's like, would you like some dinner? He's like, Bobby fucking Max, this was dinner dude. He's serious about it. He was serious. He was intense, but he was intense, but he wasn't. It was so funny, cause like when he wrote that, I'm like, ooh.

07:28
Oh God, what are we getting into here? Yeah. And then he came on and he was like the most laid back down there. You know, bait and switch, dude, bait and switch, but he was good. He's good. And, uh, Tyler rich joins the show on Tuesday. He's already joined. We've already recorded it. You know, and you know, you call about talk about the luck of the Irish. Uh, his song just hit number one on the weekend countdown.

07:52
of Sirius XM. Yeah, it's a big deal. It's a big deal. I were rich, dude. Tyler is rich now. Better than you're used to is the song. It's a good song. And Tyler was really cool. Like, you know, some of these guys, you don't ever know. Yeah. Oh, country artists. Well, you know, what are they going to be like? This guy's like super down to earth, super cool. And like.

08:13
very transparent like about the country music business. Like I asked him like some stuff I thought maybe like with his record label he would do a dance or whatever. 100% transparent about like the realities of the business. Fuck a man, that's enough. Was it shady? Like not difficult? No, just the reality of like, you know, if you don't sign with a record label, you're not getting on the radio. If you're not on the radio, you're only gonna be so big. Even because though the radio has changed in all these genres very much with

08:41
freaking apps and music and streaming and all that stuff. Country music radio, however, is still alive and well on the old radio dial. And so country music folks still listening to the real radio. So it's just the realities of what it takes to kind of get that awareness. Though he talked about self-publishing.

09:04
You know, a lot of these guys and we had coffee Anderson on last month who, uh, was on Netflix and still he did sign a record label here recently, but hadn't had done it for 10 plus years independently and does very, very well. Sure. Very well. And never had record label, never was on country music radio, but to take that next step

09:27
even he recognized that he got a pretty sweet deal, I think as far as sharing assets and things like that. So he didn't have to give away his whole brand. Like some of these guys early on have to kind of sign deals that may not be wonderful long-term, but it's kind of like just what you have to do in the business.

09:46
Sounds like, dude, you're about to punch your ticket to Nashville, dude. You got all these guys giving you industry. Hey, I'm getting, we're getting ready. This is you see how you see the, the method to the madness. Sure, man. You get to, we get to know about all these industries and then you never know who they're going to be. If you're in Nashville, hit a Brian. Alfred. Yes. In Nashville. Yeah. So, uh, we do have some.

10:09
social holidays. Sure. As we always like to talk about on our weekly marketing, advertising news. I'm ready, dude. What are you know, the some of the ridiculousness of them? Some of them are serious. And yesterday, I think we usually don't go backwards. We're going to go backwards because yesterday was International Podcast Day. OK, pretty, pretty relevant. Absolutely relevant. I heard that someone is climbing the charts on the on the podcast recently. Yes, yes, yes. Hey, that's a clap out to all our listeners.

10:39
And hopefully they keep listening and growing because top 25 on Spotify, business top 100 on marketing on Apple. So climbing the charts. We are number three in South Korea in business. Okay. I have no idea why number three in South Korea in business.

10:58
Sure. As long as it's not North Korea, you're going to be good, man. Hey, I don't. Yeah. Well, you're going to get Dennis Rodman and Kim Jong-un inviting you to, uh, to, uh, Radcast live from North Korea. We get these charts like from places and like, they're like all over the map. We're like top 100, like seven countries, but the one that caught my eye was number three in South Korea. So everyone out there in South Korea, I don't know anyone in South Korea, but yet we appreciate you listening.

11:27
We do. All the listeners in Seoul. Yeah. Seoul, Korea. Yeah. Congratulations. Yeah, that's cool. Hey, it all started going up and I told...

11:38
I think Joe or Sean this, I was like, you know, when y'all came on the show, the numbers just started popping. Okay, that's great to hear. Unless those numbers start coming from North Korea after today, alright? They might. I'll drop it. Keyword listening. We don't care where you're from, just listen, alright? Yes, yes. Today, you know what today is? It's the International Day of Older Persons.

12:00
Okay. Okay. Boomer. Damn it on all the haters. It's like senior citizens. Like what's the difference between that and senior citizens day? Is it just older people, older persons? Older persons day. Does that mean like it's for me, like depending on if you're in a room and you're the oldest person in the room? Yeah, hold on now. That's, that's very like debatable what an older person is. Yeah. I think what you just said. Like to my kid, like, you know, his brothers are older and I'm.

12:26
Grandpa sure. Yes, it's about five year old. You know what insult I hate is when it's I mean, it's funny but when people call somebody old because that's like you have no control over that when someone's like dude you're old and it's like Sure, okay The fragility of time has taken over my body. Yeah. Yeah when you stop time, let me know. I'll get on with that You're old. It's like, okay. Yeah

12:53
So I don't know what the difference is or what that means, but it today is the international day of older persons. And, um, it's also another day. Oh, and, uh, I, I'm not aware of this one, but if you are in this. Call it genre, you probably very aware of it. Fetish world. This fetish I would consider it a fetish world vegetarian day. Okay.

13:18
I have a lot of fetish with produce. Oh, there's that, uh, there's a store in town called green fetish though. Right? Yes, there is. And it is vegetarian. Yeah. Okay. All right. That can accidentally work out. I guarantee you if we pulled out social media, there's something on their, their, their book, their Facebook or whatever on a world, uh, vegetarian day. I hope so. I like how you said pulled out social media. Like it was like a dictionary or something. Well, you had to go smartphone, you pull it out. You know,

13:48
What do you, yeah. Well, it's a world. I'm, I'm, I'm a meat atarian. Okay. You only eat meat. All the red meat, only red meat, uncooked red meat, uncooked red meat and lots of protein. That's why you're so jacked bro. Hey dude, you gotta keep it going. But the, uh, the, uh, but in all seriousness, I'm, I could never be a vegetarian. Dude. I'll get guac bowl. I'll get veggie bowls from Chipotle sometimes. Man, I'm not gonna front. I don't.

14:17
I don't mind a good salad. I like a good salad. Okay. But, but not your main with a big 10 ounce rib eye on top of it. He's all about gains, dude. He's not trying to get cut, man. He's trying to get swole. Swole versus cut is the whole other dark section of cutting around here.

14:35
Just adding. No, but World Vegetarian Day. Happy World Vegetarian Day. I have some friends that are vegetarians and God help them. It's a great fetish to have. It is. Great. Oh gosh. I can't drop it. It's also, there's three. That's why all these are bullshit. But there's a third day today that's International Coffee Day.

14:57
Oh hell yeah. That's a little more universal. As I drink my Elani new energy drink. Okay. I don't drink coffee. Sponsor them. I should say I will drink it occasionally, but not regularly. Everybody's going, oh my God, how do you not drink coffee? Here's what I would say, coffee is, I became one of those people older in life where it's like, don't talk to me till I had my coffee. But like, it definitely works. So much so that I don't partake in hard drugs, but.

15:24
If you drank three cold brews in two hours, I don't even know why you would pay for coke honestly at that, because like, like I could scale a building. If I did that, you know what I mean? It's coffee's dangerous. It's, I could, I, you know, like I'm so desensitized to caffeine. I think I could drink seven monsters and, and honestly, probably take a nap.

15:48
It's not good. I got the desensitized. Like I just, I'm not feeling it. It's enough. It gives me a little perk, but like it really, I drink too much caffeine probably. Heck yeah. Seven energy drinks a day. Is that true? No, but like two, what is the limit? I probably had four or five in a day before. And I, you know what? I didn't feel, I just felt weird. It's like we're the normal. I had three cold brews one time and I saw the face of God.

16:17
I did. I don't know if that's a yes or a thankful. I don't know. I love God, but I don't I don't want to see him when I'm drinking energy drinks. I fell close to death is what I'm telling you. My heart rate was I was doing cardio at all all hours of the day at that point. Yeah, according to my heart. I was. Oh, yeah, like beating through your chest. Yes. See, caffeine does not it might.

16:45
raise it, I'm sure like some, well, no, if technically, no matter how used to it, you are, you are raising your heart rate. Okay. Well, I don't think it does. I'm like, literally my pulse still exactly the same. My resting heart rate, like 44, like massive pranks, but like, so I'll have a, I'll have one energy drink. It might be 48, you know, like it doesn't go up to like 80 or something. Sure. I, I, again, I, I've had a near death experience, um, from coffee. So

17:14
Just coffee? Just the, I like to- I wonder if you took something else that mixed with it, like- I can't promise the barista didn't spike it, you know what I mean? You gotta watch out for your barista's guys. Some Sudafed in it or something? They watch, they are monitoring the tip jar at all times. So if you don't tip them, Sudafed might be going there. Barista. Shout out to my caffeines. Tomorrow is name your car day. Okay, cool.

17:41
I mean, once you've done it, though, you don't really get to celebrate anymore, right? Unless you got a new car. Yeah. Or do you name it a different name every week or every month or every year? I can't get out the time of year. What's your car's name? Did you have a car name? No. Yeah, like I honestly have never named a car. Sure. Ever. And I know that people do. And I like this is like a Transformers thing. You know what I mean? Yeah. Like.

18:08
My car straight up Optimus dime, dude. It's a, it's a dime bro. So I think we should name our cars tomorrow. Okay. I don't mind. Just Optimus dime bro. It's like, it's like a transformer, but it's like a, it's a 10 out of 10. I need something like a sudden playoff light. Boss hog, like a boss hog to the general leave. Like, I don't know from the Dukes of hazard. You need, I need like a cool name. Like the. I don't.

18:38
I can't think of it. The Mitsubishi, I'm gonna call my car the Mitsubishi go on even though it's not one. The black stallion, mine's all blacked out, blacked out Range Rover. Mine's all blacked out and it's not a Range Rover because I'm not cool. Hey, you don't have the matte black though. I don't have, I just said it wasn't cool and now you're gonna double down on how uncool I am. Matte black, no, I like my car, but I don't name them. No, I don't. How about Monday's National Techies Day?

19:08
Cool. Every time I'm on, you set me up to call people nerds, man. Every time. You're just like, hallelujah. Bump setting spiking. Sorry to all the nerd techie, whatever.

19:21
Whatever nerd you identify it. Damn it, dude. I'm going to, I'm going to leave now. National nerd day. Nah, I don't think he's a nerd. So is Elon Musk a nerd? He might be a nerd, but he is a nerd, but he's, he's like the rock star nerd. You know, Jeff Bezos, all the nerds are the wealthiest people in the world. You know, so there's still nerds. You know what I mean? Well, I think they're okay with it. Differing opinions. I kind of like nerds, you know, because they're smart and I like to surround my people.

19:49
self with people smarter than myself. Sure. Yeah. It doesn't, it's not a hard job. I don't need to be around nerds. Everybody is smarter than me. So anybody I'm around is I've been surrounded by somebody smarter than me. Well, we'll, we'll celebrate national techies day in your honor. Okay. What are you going to do? Uh, you know,

20:09
We'll get like a box of nerds and, I don't know, pour them around, put them in Pop Rocks. Nerds ropes, dude. You had Pop Rocks before? Like the pop-in-your-mouth stuff? Yes. I'm an older, it's Older Person's Day and I am an older person, so. Yes, yes, yes. Amen. This is true. All right, moving to our news. That felt like a lot of news, but moving to our actual marketing and advertising news.

20:38
Everyone that comes here for like clinical marketing discussion, well, I don't know that anyone does anymore. They've really been listening. Uh, we're just going to tell you, you know, I mean, the social holidays is important because if you're planning out your social media calendar for your clients, you need to have those important holidays, you need to get your techies post out, you should have already done your international coffee day. If you're a barista and you haven't put it up on your like feed or whatever.

21:05
Sure. Yeah. Screwed. If you're an older person, you probably like coffee. Yep. Coffee is technically vegetarian. You can triple up right there. Celebrate three holidays at once. Very good. I like it. So our first article today comes from Marketing Dive. Marketingdive.com

21:24
Today's podcast brought to you by Marketing Dive. They have some great articles. It's one of my favorite places to get news sources. So go give them some love. Go give them some love and you know, whatever traffic we drive there, we expect a 3% back marketing dive. But, uh, Unilever has started a new program where they're donating towards companies startups. So, you know, Unilever owns a lot of brands, packaged goods.

21:52
You know, Dove, Axe, Lipton T, you know, they all run together, right? Axe, bro. Axe, bro, got my Axe body spray. So, but they know they're getting their ass kicked by a lot of direct to consumer brands, like startups. So they're starting a fund to try to purchase these startups, all, especially ones that are leveraging social commerce. You familiar with social commerce? This is one of our, if you, and let me say, if you come here for the clinical stuff, go back to last year's,

22:22
November Radcast where Josh and I did up and coming trends and social commerce was number two and it's blown up this year. So it is come true and a shameless plug, go back and listen to it. You're a little late, but some of them still, still a hold value. You just went rain man on the episode number. You went through the catalog. Oh yeah. And pulled that out of 200 episodes now. I didn't like really like think through it, but, but in all seriousness, they're Unilever is seeing

22:52
all these companies pop up and they want to own them. They want to control all of them. And they see these brands and we're working with one, PrattDaddy.com is the leading crystal jewelry seller in the US, I could say that. Spencer and Heidi are doing a great job. And they crush it with social commerce. They do lives three times a week, some weeks, where they literally go on and they have like a little studio and they have their...

23:21
their jewelry and Heidi's showing them and Spencer showing them and they almost sell out every time they do it. They go on for like an hour. And so they're crushing it. And so it's that it's, it's the QVC effect, baby. It's like someone's selling it, you know, online live. They feel like they're engaging with them. They see it. It just, it creates this swell and it's working. Sure. Like all these YouTube was like to recreate like movies and TV, but now

23:50
It's all about recreating QVC is what it sounds like. It sort of is. I'm not, QVC's doing well too, as I understand it. They were well positioned for this, other than the fact that no one has TV anymore. So you're saying that a smart move is basically have your own version of a QVC with your product. Yes, here's what you do. No matter what you sell, set up an e-commerce store and at least twice a week on Instagram or Facebook, depending on where you have the most audience, go live.

24:20
with product that you're selling, demonstrating, talking about it, storytelling, you know, whatever that is, make it engaging, whether you go on for 10 minutes or an hour and you're selling socially. So people were kind of getting that interaction. It's a little more edutainment. Okay. Yeah. Ding, ding, ding. I think you got made up a word there. I don't know if someone's already copyrighted it. I'm sure. But edutainment and

24:48
And it's working, man. People start buying that shit, and it's how you get people engaged with the brand. It really crosses a lot of bases, but it does sell really well. Okay. Let's say we got a good product. Social commerce. The social commerce, live social commerce. Can I sell dime bags? Don't answer that, don't answer that. Okay.

25:15
Next article also from marketing dive. So C4 energy drinks. Do you look as I drink my Ilani new, like this is this, this is going to be the energy podcast. Yes, man. Okay. Hold up real quick.

25:30
Keep going, but I already have a complaint, man. So, OK, I've got a good story. So I do drink a couple of energy drinks a day. Someone's going to text me and tell me they're killing me. But look, we all have to have some vices. That's my if that's only one of a couple, then hopefully I'm OK. That's one of my 10 vices. But in all seriousness, C4 is kind of sucked like their energy drinks have. But they finally have gotten better because the flavors have gotten a little better. OK. And.

25:57
They've got a new Starburst Fusion flavor and they're doing a pop-up truck and lots of digital content. So they're playing up this partnership, so to speak. The flavor meets the energy company. And let me tell you, as someone that likes Starburst flavors, I'm pretty excited about this. And Alani knew.

26:16
You need to get some cherry slush in the stores because they don't sell it in the gas stations. Today's podcast brought to you by C4 and Milani new, but serious. You know what I do have coming from Milani new? I don't, I'm doing so much marketing for them right now, which is brew. Okay. Is the new flavor for the holidays. I could, they sold out online in like 10 seconds, but I found it at the vitamin shop, got two cases coming. If we will be having one right now, we definitely want our Halloween edition, but a candy apple, a caramel candy apple.

26:46
I don't know. I haven't had it yet, but I'm looking forward to it. I might mix it with this slushy cherry Hook him up. Where are you guys at? I want to knew I know I told I'd be their first male influencers It's a it's an interesting women dude. That's a great market spot though. I think yeah, they can you know Switch it up. I want to know come on. But anyway What I'm gonna say about c4 that's like the most

27:11
You know, most energy drinks are like monster red bull C4. It's just, that's literally an explosive device. You know what I mean? That's like the most aggressive name ever. Like what's up? We're an improvised explosion, dude. It's like, my heart is already concerned about the metacaffeine. I'm taking it. And then it's like C4 dude, we've got nuclear warhead energy, bro. Radiation will kill you. We'll blow your heart up. That's a military weapon. Yeah. It's, it's also probably one of the most well-known.

27:41
And a lot of the purist bodybuilders don't like it because they kind of sold out and then you buy it like Walmart now, but like everywhere you go, you see it, but it is probably the oldest, one of the oldest energy slash nutrition companies. They've been, they make protein and all kinds of stuff. Imagine getting pulled over by the cops. So if you're a bodybuilder and you have a trunk full of them and the cops like, do you have anything in your trunk? It's like, got a bunch of C4.

28:10
Yes. Yes. I got lots of cases of C4 in there. Damn dude. Have you tried the Iwany Witches Brew? It would be funny.

28:23
Border patrol or you get it to, uh, at the airport. Don't, don't say that. What's in there. I've got my C four workout pre-workout. What, what? Oh no. Dogs are coming flying TSA agents coming over. He's, he just, he just did a somersault and then just style over, you know, some kid just to take you down. You say C four is not TSA approved. What you're telling me? No, no C four allowed it, uh, through the checkpoints. I know what it seems like, but I got the good kind of

28:53
before guys. It's the new flavor. It's the new, it's the newest. I got some BSAAs in there. I've got some C4 and some creatine. I'm like, Whoa, all right. I'm taking the, taking you in the back room here. The new flavor machine gun cherry, dude. Don't. Yeah. I don't know what the flavor is.

29:12
Yeah, you get one the surefire way to get a complete pat down in the back room Anyone looking for a good pat down, you know go to the airport and say you got c4 in your book bag Right, we can disagree though. That's like the most like hardcore of the energy drinkers. It certainly is uh moving on Facebook

29:35
You can now watch reels. So, you know, reels, Instagram reels, Instagram reels, and they have them on Facebook now to Facebook reels. I don't know if they're calling it that, but whether I think you're in, everything is starting to kind of come together with Facebook and Instagram. You can now watch them in your newsfeed reels. So cool.

29:58
It's funny, like anything that says, this is how far behind I think they are. When you see reels, like in an article, within seven words or one sentence, TikTok, it's a, they're equivalent to TikTok. It's like they, they can not, not be associated with TikTok. Sure. I will, my favorite is when people, cause they do it anyway.

30:22
They just upload the TikTok version to real. So it has with the logo. Exactly. It's like, what's their bigger slap in the face? And you know, you're furthering their brand. It's supposed to kills your algorithm though. Like they do. Really? Yeah. They, they have like literally, but they have image readers and if they see that they'll fucking crush your numbers. Really? Yeah. I stopped doing, I think I was doing that inadvertently with some of our content. It's like, we need to take that off. Yeah. Okay. So it's.

30:48
I love it. Yeah. I love the pettiness of like, look, we're going to steal your technology, but we're not going to embrace it in any way. Are you, do you, how often do you check Tik Tok a day? Not, I, Tik Tok is, I have to be in a mood, but when I am there, I'm there for too long. Yeah. You get in the vortex. Sure. Yeah. I think it's the most entertaining. Yeah, it is. But.

31:12
It's kind of annoying too. Sure. Like I can only, like I can mindlessly scroll Instagram and it not kind of like overwhelm me. I get fatigued with TikTok. I don't know if it's my age, you know. Well the problem is- And I get down the rabbit hole too. Like I'm like, oh, I thought it was two minutes and it was 20. Like, but I get fatigued from it. I don't have an interest of coming back to it for a little while. Sure.

31:39
Something I realized is, uh, the plagiarism aspect of it, where it's like, I'm copying a trend. So you'll see a video and you're like, that's funny. And then later you'll see the same video, but somebody else did it. And then you're like, wait, who actually thought of this? But both of them are doing very well. So there's a lot of copycat syndrome going on there. You know what I mean? Oh yeah. Well, I mean, if something goes viral, it's like, and I guess that's the whole nature of like the dance challenge. Like everybody's doing the same dance. And I'm like, okay.

32:07
Whatever, you know, like compare which one does it best. Not the innovators platform. It's the copycatters. It's platform very much so unless you see the first one of whatever it is, but how would you know? You wouldn't. In fact, if someone's bigger than you and does it, yeah, it's like, you're immediately relegated. A hundred percent, dude. Yeah. So, um, scrolling to the next one. The great point though about, yeah, anytime you say real five words away is going to be tick tock.

32:38
Yes, every time. So they can't, they, and I would love to see the real numbers comparison. Like,

32:47
of reels versus TikToks. Now it's not apples to apples because Instagram has so many other features. Sure. TikTok is kind of one trick pony to a degree. Yes, you can edit a billion different ways. I'm not knocking. I like the platform, not fucking bustling on the platform, but like Instagram's got, you know, a blend of seven things. You've got lives and I know TikTok has that now, but you have reels, you have posts, you have stories, you know. What do you think for branding perspective, like all these?

33:17
places are trying to become like conglomerates, but it's like, you almost have your opinion of what, like when I think of Instagram, I think of like photos and maybe some videos. Like, I feel like people are less accepting of like these new outside edition, because like that's TikTok's thing. And then, but if TikTok sort of adding like pictures, you big way that's Instagram, you know what I mean? Like, I have a philosophy on this that's probably a little different. And that's the high tide raises all ships.

33:43
If Tik Tok didn't exist, no one would care about reels. And if reels didn't exist, Tik Tok wouldn't keep innovating. And so they're all feeding into the content frenzy. Yeah. And so thus they are helping one another, even though they see each other as competitors, let's not lie. Yeah. They're competing for ad dollars now. You know, Tik Tok is getting there. They have an ad platform. It's getting better and better. They want.

34:07
you know, brands, ad dollars there and personal brands, you know, just be spending ads. So they certainly see each other's competitors, but I would argue that again, the reason we have this ferocious desire for content is because there are so many of these platforms and so they all feed one another. Sure. It makes sense. Do you think that consumers are turned off by the fact that like

34:30
It'd be like going to Chick-fil-A for a, if Chick-fil-A started having hamburgers, you're like, well, I'm not going to get a Chick-fil-A for a hamburger. Do you think people see this and like, let's, I'm not going to go here for that. I'm going to, I'm, I will never stay here for that. I'll always go. I think the Gen Z ears that are stuck up and like look at things that way, like, and anyone, any, any millennial, Gen X, whatever anyone that's like Huffy Puffy about that, you know, people that I don't like very much, uh, certainly there's some, they're like, Oh, it's just not.

35:00
I'm going to do that. And then everyone else who doesn't give a ship that just wants to consume content. Yeah, they're exploring them. You know, they don't care. You know that I think we're starting to differentiate. Like if I see the exact same video on reels that I saw on Tik TOK, you know, if our, the algorithm start lining up and the content you're looking at, it's the same, then it probably is an adding value. And I think,

35:26
But there's so much of a built-in base with both of these platforms now, millions and millions of people. So, you know, they're still purist out there, I'm sure, that are like, ooh, just gonna do it here, but you know. So, I don't know. Playing down that avenue, we talked about the ability to start sponsoring trending content by brands. But there's now a study that says brands have to be really careful.

35:55
to having too much proximity to content that may not on the surface seem bad, but the example they used was like something like a pimple popper video, which gets tons of views, but it's kind of gross or whatever. But engagement alone is not the variable for success for every brand. And that stuff that may just

36:23
grab all this attention. It's not good for the brain. It's not good for the brain because it actually gives a negative, like deep seated mental aspect. And so some, and I think it makes it hard for brands. Certainly you can kind of get there with that. It's kind of gross or whatever, but there's other things that may not seem inadvertently negative, but are causing, even though it got all this engagement, people kind of can't look away, kind of like, you know, like, you know.

36:50
seeing a traffic accident and you don't necessarily wanna watch but it's like you can't look away. Same kind of principle here, they get this mental association with it and so there's a study out that shows how negative it's like really bad for the brand. Okay. And so it's making it really complex for brands to know what types of content to then associate with. I was about to say, it sounds like it's gonna make people extremely cautious to.

37:17
Branded content to a degree. Yeah. Well, it's kind of like it, you know, the pendulum keeps swinging It's like brands create their own shit. It's not real great They partner with stuff because they don't want to create their own stuff and they want to get more engagement But oh wait a second. It makes sure you're doing it with the right stuff. Sure

37:35
So what do you think the solution is? The solution is the higher radical so that they can find the right context for you, for your brand. Okay. I like that one. Shameless plug, but in all seriousness, it is about context and making sure that like thinking through exactly and understanding consumer mindset for certain types of content, and that's not an easy thing to evaluate.

37:59
And like, there's not like a perfect, you're not going to get it right every time, but it's super important that you do. Yeah. What if you like Coke or something? There's like literally everybody in the world knows it's got such a, like the demographic is probably not so clear and understandable as like C4. You know what I mean? Like, boom. That should have been their tagline. Boom. Go boom. Sound your heart makes when you drink this.

38:29
Palpitations. Pow. Pow-petations. Pow. P-O-W. Pow. Oh, there's another one. I think that's the best acronym either. Sure. Pow. That's hilarious. Yeah. Go pow. Uh, so anyway, you gotta be careful with, you know, so, you know, the male Karens, we got to be careful of the association with that. Sure. That's fine. Dude. If this is your way of getting rid of me, um, on a podcast, uh, no.

38:59
I hear you on that one for sure. Yeah. I feel like from a comedic perspective, sometimes there's stuff where it's like, I don't want, I wouldn't want a brand associated with this anyway, because it would be the, like, the same way brands don't want stuff, I wouldn't want a brand associated with like, certain things. Art or something. Yeah. You know? It's art by the way. It is art. It's art. The fine line of content and branding.

39:28
So a company has raised $10 million. They're creating a dashboard for virtual meetings. So IE like a Zoom or WebEx. So that tells you when you've talked too much over the call.

39:46
I think it does like a percentage, you know, maybe of the, how many people were on, if I'm guessing, I didn't, I don't know the entire algorithm because it didn't come up with it, but if I had to guess, like if it's a 30 minute call and there's six people on the call, maybe it's telling you if you've talked too much because you might be wearing people out.

40:04
I would say that most meetings, the fact that everyone showed up and talked, they've already talked too much because there's a lot of really boring, bad meetings where people talk just to. There's too many meetings, period. It's like, there's a lot of them that could be emails. Sure. You know, I can agree with that. Yeah. Oh, meeting fatigue. Yeah. Could this have been an email? Okay. The Maru meeting. Sure. What? Well, am I talking too much? Okay.

40:30
It's like very passive aggressive like that the robot is just like you're talking to but okay some people would have I could see Someone hyper obsessing over this like oh god, right my boss Ralph is gonna think I'm talking to my no I'm gonna get this AI dashboard up. Oh god. It says I'm one minute over. I'm being fired Yeah, it's interesting cuz it like gets people to be probably more deliberate with what they're saying in a meeting situation Which is good. You like that? I like it but

40:59
Also, like if somebody is carrying the brunt of good ideas, then you would probably want them to keep talking and not feel like, you know what I mean? Some people have really good points or they're on one one day and you're like, all right, I'm listening to what this person's saying. So we'll see, we'll see how that goes. I don't, I might bring it up. I don't know how much it's gonna cost if it's like a free add-on, like to just test it out, it'd be kind of funny.

41:22
I'll put it on people's like, and they don't know it. I'm going to be like, that's hilarious. You're going to get knocked. Well, it'd probably feel like you're on the around the horn or some ESPN show where it's like crossfire. So Coke is unveiling a new global campaign. They're first in a few years. Everyone's been clamoring, waiting for it. Their sales have been stagnant, you know, because what the problem is, you know, you've had everybody home with a pandemic.

41:48
and not going to places, movies, all these places, entertainment, football games, where all this coke gets drank. And so their sales numbers have been off. And so they're coming out with a new global campaign called real magic. That's their new tagline. Hell yeah, dude. Tell me all about it. Yes. It's real magic. A little dichotomy, a little play on words there. Okay. You know, cause magic, the magic is real. Nice. So, uh,

42:18
They get a new spot out and, um, you know, it didn't feel magical to me. There was folks. It was, it was this kid's play. It was very well produced. Let me say this. Okay. Graphics. Awesome. The visual content. Awesome. All the mechanics. Lovely. Lovely spot. High tech CGI, all kinds of shit going on. But.

42:45
It's like the kid's playing a video game and he's in an e-sports tournament. All these kids are playing this fighting game. He grabs a Coke, takes a sip. The character in that he is in the game becomes aware of the people, of the kid drinking the Coke and puts his ax down and makes peace with all the other characters in the video game. Cause he drank Coke. Cause he had Coke and it was magic and you're only one Coke away. That was like the line.

43:13
We're all just one coke away. From putting down our fake digital weapon.

43:18
and turning this fighting game into a chat room. Yeah, exactly. These kids are there like button mash and like, you know, the whole fun is like playing and it's like it sounds like they're instead of real magic, it's like taking away the real fun of the game. Exactly. The whole point of the game is that I just don't. Why is this? We got to make all these statements. Everything has to make a statement, you know, and maybe I'm just taking it that way like, no, but it has to.

43:48
to be, you know, a statement. Oh, and the video game shouldn't even be fighting. What are we teaching our kids? Like, like, oh God. OK, they Dave Chappelle had the one thing about during 9 11 MTV called Ja Rule. And he was playing around like, oh, thank God they called Ja Rule during this trying time. Thank you, dude. With the world in crisis, bro. Thank God Coca-Cola made an ad to bring peace virtually.

44:16
To the e-gamers bro, think good. It's like there's actual like warfare and they're like, yeah, but this is like a metaphor. Like what's going on in the world. And maybe if we all just drank coke, like. We all be better. You know, I understand. I've been in this business for 20 years and.

44:33
You know, reading it though is like, it's hard not to be cynical in this. Like, we've updated our logo. It's called the Hugging Coca-Cola logo. It wraps around the bottle in a unique way. It hugs the bottle and it's the hugging logo. The pandering. Of the Coca-Cola. And we've got this new campaign. You know, we've known in times that, you know, what really brings people together is a Coca-Cola. And it's really, you know, there's this part of Coke that's outward and going, and then there's the secret sauce of Coke. And I'm like, it's,

45:03
out with real magic and I'm like, I'm reading this and I'm like, I rolling the whole time and like I've been in the business and like, we're never going to work with Coke by the way, for like every other brand. I think we're going to, but it's like, just get over yourself. Sure. You know, like make you make a delicious product. I love Coke zero, my favorite, like soda, but like, you're not, Hey man, I'm having an internal crisis. I got a furloughed. It's like, Hey man, I can't pay rent. It's like, Hey brother, have a Coke. Don't worry about it. Yeah. It'll be fine. But.

45:33
You know, these people, and I get, look, these people have jobs, they're trying to make the brand relevant, they're trying to sell more Coke, that's the American way, like, I don't have a problem with that, I'm not cynical about that. It's just like, I read this stuff and I'm like, do you really think this is how people are thinking about this? Like, is this really what, you know? Yeah, the justification of, that's what I'm saying, it's like, oh. Real magic.

46:01
When you watched it, I watched you watch the ad and you said, this is ironic, I have to watch an ad before I watch the ad. Yeah, yeah. That's the state of the world we're living in. It was, I was like, I'm just trying to play this ad to kind of be informed for the show. Sure. And I had to watch a 20 second ad to watch the commercial. The actual ad. Yeah. Which by the way, this concept as you talk about it, literally every product in the world could be like this. Yes. Someone pulls up Mr. Clean or whatever and.

46:31
I was just watching it thinking like, okay, if this is like Gears of War, like, freaking what's like one of the most violent, what's like super violent video games, like black ops, like, you know, like they're going to put their guns down. They're not really fighting one another.

46:47
The irony is so rich though, there's like actual violence going on in the world. And it's like, yeah, but we stopped the not real violence. It's like, yeah, the e-sports violence. We're going to get rid of that. It's like, anyway, my lawyer said, don't talk anymore. So yeah, he did. I got buzzed in the pocket. It was like, uh, X day, X and a. That's all our articles this week. Great, man. It's been a wonderful time. Um, anything on the horizon, dude.

47:17
Sure. The Joey Thompson show? Yeah, just shot a video about emo men when they grow up in a graveyard this weekend. And we spent all day in a graveyard dressed like emo men. And.

47:33
Uh, what's an emo man? Uh, like, um, like, um, you know, like emo kids that are like sad eboys. Do you have, you heard of eboy from my TikTok guys? Yeah. All right. It's basically E men. So let it take like E boys for E men. Okay. And so it's got a bunch of nostalgic references for people who are in my age range around 22 or so, and, uh, of. Sad sad, sad, sad kids. Yes. It was spoiled kids. It was described as like, uh, like a.

48:02
sad version of Napoleon Dynamite basically. It's very like deadpan emphasis on dead. Like obsessed with morbidity, but not really like, you know, as sad as they pretend to be. I got you. So. Sounds like a real hit. I think it's gonna be great time with Halloween. I really do. Is it scary or is it funny? It's very funny. It'll be edited in silly ways, but it's like basically these guys talking about how bad their lives are.

48:32
You know, some people have like a fascination with morbidity again, even like for just because they want attention really. Yeah, so You know these guys hang out in the graveyard and say sad things and get stick-and-poke tattoos, you know stick-and-poke tattoo Oh, yeah of Jack Skellington from Tim Burton's Nightmare Before Christmas We're hitting every every Stereotype we had our last thing I'll say is because you feel weird about shooting in the graveyard, right? You're like

48:59
Should I be here? And, uh, one, a little kid was walking by. He's like, mommy, it's a vampire. It's what she got. Like literally a kid walking by. Yeah. Their family was walking by. They didn't look like they were trying to see a dead relative. It looks like they were destroying me. Mommy, it's a vampire. And this other guy rolls up in a minivan on us. And.

49:18
We were like, uh, this is like the undertaker or something. And like, he's going to kick us out of the graveyard. He's like, Hey man, uh, me and my family, we were, my kids were geo mining, which I don't know what geo mining is. It's like Pokemon go or something. Yeah. He goes, yeah, there was geo mining. And we said, what the fuck is going on over there, man? We got to see what the fuck y'all up to, man. And I was like,

49:40
Hey, I'm in white face paint. Filming. But I was worried I was going to get in big trouble. And the guy was just like, as the kids were young, he's what the fuck's up, man? I was like, OK, man, what's up, dude? Well, that's it, man. That's all that's going on. It sounds like a lot. There's other stuff. There's there's always videos in the can right now. There's three different ones. So it's cool. Working through content.

50:10
Nice and they're getting ready to shoot some content for you guys next week. Yes some seasonal halloween nice content Very good looking forward to it. Well, you can keep up with joey joe and shawn online You know where to find them tiktok youtube instagram Joey thompson, what's what's your handle on? Everything, uh, where's your where can everybody keep up with joey thompson joey? You got all your stuff out there yet joey Joe and shawn was joey thompson comedy. So okay, that's where it the personal brand became

50:39
the group brand. Okay. So we're gonna. Working through those dynamics. Sure, yes. All right, fair enough. Fair enough. Look up Joey Thompson, you never know what you might find. That's actually true. That's better what it is. We're at theradcast.com, search for all the content, search for Unilever, search for real magic.

51:01
and you'll find all the highlights from today. I'm at Ryan Alford on all the platforms. We'll see you next time. Yeah. On the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.