00:00
Hey guys, what's up? Welcome to the latest edition of the Radcast. Here is the Radcast News. It's Friday, October 28th, 2022, our weekly marketing, advertising, and business news of the week. Christina Yasi, welcome to the show. Thank you, thank you. Mr. Nick Weaver. What's going on? Here we are. Yeah, welcome back to the Carolinas. I know, we talked pre-episode, still adjusting. That three hours.

00:29
makes a difference. Yeah, it's hard. It's hard. Just in the sleep patterns back, just long, just gone long, just long enough to both mess up my words and be a little off. What day is it? You both have asked me what day it is today. Yes. Just for point of reference. Well, we worked all weekend, which, you know, I'm not a...

00:51
Unaccustomed to but a bit working all weekend away from home and at that level right in a different time zone different time zone So it was a great event. We had a good time Appreciate how we pee Howard Payne's for inviting us out to think billions repping the swag Yeah, I've got the cap on today and it was a great event really good people really good I don't know vibe

01:16
Wouldn't you agree, Nick? Yeah, very inspirational, very informative. All the speakers were great. Yeah, we had a good time. We interviewed eight-ish people, I think. Wow. I recall we had eight interviews. In three days, damn. I did a keynote and spoke on a couple of panels. And just drop it knowledge. Good for you. There you go. Drop it like it's hot. There it is. And we had a great time. So we really appreciate Alexa and I think consulting group and everyone involved. And so too many names to name. But.

01:46
We appreciate it and looking forward to future ventures. So it was good. What's not so good is Kanye Yee. Think about losing billions, right? Yeah, losing billions. Pretty good. Thank you. Yeah, thinking. Not thinking. Forgetting, forgetting billions. And maybe it's a master plan, I don't know. Maybe he's smarter than all of us and he's just getting rid of all these brands so he could start afresh.

02:15
There's one, but I don't know if it's that thoughtful or not, or it's just the madness of one man. Right, before. That's what it seems like. He closed his school down this week as well. Yeah, due to some, and due to controversy, and who knows what else? Who knows? Very odd. He was escorted off of the premise of Skechers. He just walked into the Skechers HQ. Did that really happen? Yeah. That's not just a rumor? No, I checked several.

02:43
different sites. I've seen it and had something on it. New York Times. That was just like fake news or something. OK. Yeah. That's what I said last week. Like it's clearly something's off. Something's up. But it's funny because I don't know if you know about the beef or the history between Kanye West and Taylor Swift. Yes, I am aware of that. So it is it is funny that all this is happening while she is breaking all of.

03:11
Spotify streaming records with her new album Midnights. Neither one of these people are my favorite. I would, if Taylor, okay, so if Taylor Swift started a cult, I would join it. That sounds about right. I am a die and I have been for over a decade, which makes me feel so old to be able to say that, but it's all I've listened to. I play screaming noises and nose. I love it so much. No. I think she's full of shit. Really?

03:41
I think she's look, let's make something very clear. Just like Kanye, she's extremely talented, extremely a pioneer and very, very much not all for shit like Kanye. Right. I'm putting her I'm not putting her in the same camp. Kanye is fucking crazy and a lot of shit he's doing is not right. Right. I wouldn't put Taylor in that group, but I just don't care for it. Sure. I, I, um, it's plasticky.

04:07
I think she's brilliant, especially with marketing. I think that her marketing campaigns are brilliant. Do you don't think there's plastic people that are brilliant in marketing? No, I do, but I think that she's got more depth than that. I think she's got more depth than a Kardashian. Maybe. I think she's southern and smarter, maybe, than the Kardashians. She's from Pennsylvania. She's not southern. That's just my opinion. I know it's an unpopular one, but I tell it like I see it.

04:34
Yeah, and she's super talented like great writer amazing artist respect. I respect her I could respect someone and still have an opinion about her, you know Not buying all not picking up everything that's been thrown down there 184 point six. I picked that up. I picked that up on she's thinking billions. That's a lot of money. Oh and Incredibly successful no doubt. Yeah

05:03
A bit of Radcast news. If you missed this week's episode, Alexa D. Agostino, who's the founder of Think Consulting Group, who helped put on Think Billions was on. She really told her story of entrepreneurism company. She started and sold and she's had more exits than Elon Musk. I mean, it's crazy. She's been Uber successful. She's running a really great marketing and consulting group, really good episode. So you should check that out if you didn't. That came out this past Tuesday. Then next week, Matt.

05:32
Alonzo, filmmaker, and I would say music videos to the stars. For the stars, he's done a million of big artists from Bieber to every other rapper that seems to be hot now he's done music videos for and was really enlightening. He was not exactly what I expected. You know, it was he's a California guy, a little right leaning. It was fascinating.

06:00
and his growth and kind of process. You've got to live by that mantra, I think this true that I talk about all the time is certainly don't give things away, but you lean into opportunities for borrowed interests where, hey, maybe you do a music video for Bieber and don't get paid top money, but you understand the association that that brings and what that leads to. So smart guy, super talented, his work's amazing. So really enjoyed talking to Matt Alonso.

06:28
That releases next Tuesday. We've got a lot of episodes, a lot of content from Think Billions events that'll be coming out. We're kind of parsing that away for how that's gonna be distributed on the Radcast channel. So be on the lookout for that. And we've got some big names that I can't quite name yet, but let's just say it's heating up. And you know, there's a theme song I would play. That maybe we'll play next week. So.

06:55
some big stuff coming on the Radcast. The, speaking of big things, it's always big things with our sponsor, Branded Bills, brandedbills.com, official merchandise sponsor of the Radcast. Always surrounded by merch here in the studio. Got some custom hoodies coming for the Radcast here any week. Yes, any day now. I was a little chilly this morning wishing I had one. This is the first time I've ever seen you not wearing a Branded Bills hat. I know. In my life.

07:24
So that should tell you, Howard, if you're listening to this episode, you should know. And it's not a flat bill, I don't even know what to do. I know, I got the curve bill. Think Billion's hat on just for you guys. Who are you, and what are you doing with my boss? I know, right? Here it is. I don't know, I mean, I'm usually more of a flat bill. Yeah. Does this make my head look weird? No, they both look good, but flat bill definitely feels more like your brand. Yeah, so even more a reason. I'm a curve bill person. Yeah, I feel like I got that.

07:53
Who's the Carbill country music guy with wear sunglasses? Eric Church. All of them? Oh. All of you. Ding. So true. But I think of Eric Church with the sunglasses on. I do love Eric Church. But yes, so branded Bills, go check them out. Radcast 20, 20% off your entire purchase at their website, hoodies, beanies, hats. Flannels. And you can custom.

08:23
anything you want with your logo with custom orders. Just go to our website, the Radcast dot com. Click on sponsors. Click on branded bills who get directed to the website with the code already plugged in. And you'll thank us for it because it's quality shit. And we really appreciate branded bills, branded bills dot com. Official merchandise sponsor of the Radcast. Get a few social media holidays. We do. I'm today is National Chocolate Day. And I'm sad that that's not on Halloween.

08:52
but you know, I'll always celebrate chocolate. I like chocolate, especially milk chocolate. Okay, I'm a dark chocolate person. I don't discriminate though, I will eat any of it. Milk chocolate, me, Jive, especially who's got peanut butter in it, it's called Reese's. The best, the best. Yes, I don't know, but good chocolate bars. It's pretty good. Like I used to think like Frufru, like milk chocolate was no good, like, you know, like those fancy bars. Yeah.

09:18
I think my tastes have really evolved because I had one and I don't even remember the name of it. It was like some kind of Swiss milk chocolate. Damn, that shit was good. I was like melting into the seat. I felt myself getting- An out of body experience. As much as I talk about food, I really don't crave sweets as much as I do chips and salsa or something. Sure.

09:44
It is pretty good. Chocolate's like its own category, though. I know. If I really didn't have to like watch my girlish figure sometimes, I would just eat chocolate all day. That's insane. Same. All 65, 260, you know. Those pounds can get added up. Oh, you know. So good, though. It takes work to look as big as I do. And money, work and money. Yes. But yeah, happy National Chocolate Day. Yes. All day.

10:15
Tomorrow, Saturday, not Friday, Saturday. Yeah. Hermit day. National hermit day. What the, is this like a hermit crab or is this like a- No, this is like, you know, like the old man- Hermit? Right, yeah. Oh, right, okay. There's a few of those hanging out around the building sometimes, so like maybe we, we need to give them a- Give them a little balloon. Give them free coffee. This is what's confusing though, if it's national hermit day and you are a hermit-

10:41
Do you want to be celebrated or do you want to be ignored? Yeah, because hermits like not want attention. So they are the hermity. You know, exactly. So it's a curious a curious holiday. It is quite curious, like. I forget it, so I thought maybe it was hermit crab, you know, what is the actual definition of hermit, the most useless animal of all time? Hermit crab. Why the hell do people have hermit crabs? Oh.

11:08
Wait, this is fascinating. So that the definition of hermit is a person living in solitude as a religious discipline. So there's the religious element to it. I didn't realize that. But they want to be in solitude, but yet we have a social monks, social holiday for someone living in solitude. Right. Do you have so it's not a, you know, you're not a Luddite. Like you still have social media. How curious. I'm going to go break some hermits right out of her solitude, you know.

11:32
No solitude for you. Happy Hermit Day. Sorry to draw attention to you. Yes. Let's bust that shit right up. Sunday. Sunday's my favorite. Yes, National Checklist Day. I'm a big checklist person. You are? I am. I'm sort of, not really. I always have a notebook. I've got on my phone. It is, I will make a checklist and the first thing will be make a checklist just so I can. I write stuff down, but I don't know that I'm a checklist guy.

12:00
I love it. It's like the most satisfying thing. I email myself or text myself reminders. Sure. And I use Siri reminders. That's my way of remembering things. And I think I'm I think generally speaking, I'm good at remembering the things I need to be where I need to be. Other than the podcast today. But the. You made it. It's fine. We're here. But checklists that I like. I don't know. I love it so much.

12:29
And it's great because I keep, I'm a hoarder, I keep all of my notebooks, so I have like all of my checklists from college. It's fine. You really are secretly a 70 year old lady. Weird, yeah, pretty much. Uh-huh, uh-huh, yes. In a 27 year old's body. Yes, yes I am. While also being like a 14 year old boy, it just doesn't make any sense. Don't homeschool your kids, that's all I have to say. Is that where it comes from? Probably, I think I was just like, I just read too many books too young, maybe.

12:59
Maybe. Who knows? Yeah. You fed your mind with too many things. Too many things, too many ideas. And this is a small one on Monday, Halloween. Halloween, it's Halloween weekend. Ooh. Do you celebrate Halloween? Do your kids dress up? Are you doing anything fun? Does Howdy Doody have wooden balls? I couldn't answer that. He does. It was a wooden cartoon. So what are your kids dressing up as?

13:29
You know, I think, yeah, like I had to think about it because they've had their, I think Hogan is like a robot costume and Nash is a firefighter or something else. Like Nicole is a planner. I mean, you know, speaking of checklists. Do you and Nicole dress up? Are you gonna be? We have, it's a Monday night though. I know, how about weekends? And so we have before and we might, last minute we have some things we could.

13:59
make happen. But the boys have had their Halloween costumes since like August. I love it so much. That's why I had to think about it because it's... You're like, I haven't seen them in a while. I haven't seen them in two months. But yes. Yes. So Halloween... Mondays kind of suck for Halloween. I have rehearsal. I'm so annoyed about it. I'm going to wear my inflatable sloth costume anyway, though. I have like an eight foot inflatable sloth. Yeah, because I mean, the kids get all jacked up and they got to go to school the next day. It's like, I don't know.

14:29
barely enjoy it, but they should like have it on a, I don't know, Saturday night, Friday night. Yeah, and a lot of like the downtown parties are happening on the 29th. Yeah, are you a, you seem like a Halloween dress up kind of person. I love it. Right, and because of that, I have had a rehearsal on Halloween, I think since I was 19. Yeah. Like I have always had rehearsal. So I've not had like a fun.

14:58
celebrate Halloween. I'm in a theater, so typically there are costumes involved, but I still love it. I don't know. Do you have a go-to or you change it up depending on your- I have some, like, I have my sloth, which is a go-to. Nice and easy. I've been a pirate several times, a witch is always easy. Just let my natural essence come through. Mary Poppins. Okay, so I wanna do Mary Poppins and Bert with my boyfriend. But we couldn't, I'm dying. Apparently I'm just losing my voice.

15:26
But I have BB-8, like from Star Wars. I have a little BB-8 dress with a headband, which is cute. That's cute. I have a BB-8 tattoo. That's how much I love BB-8. Oh my god. And you're like, what is with this girl? But the best thing about Halloween is the next day, all of the candy's on sale. It's like half off. Learned it here first. Very good. Little tip. I do know that. I was hoping it was the Easter egg or something else, right? Celebrate All Saints Day with discount candy. Yes.

15:55
All Saints Day is Tuesday. Yes. Yeah. It's a big Catholic holiday. Yeah. And then, yeah, No Shave November. I mean, that just shows your branding right there that it's become that. It even made our list, you know? Hey, but it got pretty big. I had to put it in there. No shave. It's for like what, prostate cancer awareness? Yeah. And it's a man problem. The, I will say, the mustache thing, you know, I might not shave my entire beard, but.

16:23
The whole mustache. I feel like you have to at least trim, you know, just like general upkeep. Yeah. I will not be participating. That's where my feminism stops. Nick, you getting dressed up for Halloween? It depends on if I go to the Halloween party or not. What would you be if you were to dress up? Probably Michael Jackson. Oh. It took a long time to think about that. That's curious. Not. Yeah. Yes. Michael Jackson.

16:52
Christmas music. What's this? I guess a little controversial question. Yeah. When are you a Christmas music person before or after Thanksgiving? Or do you care? Uh, I don't know that I care. Sure. It never runs a little early. I think November 15th is fine. OK, fair. It doesn't have to actually be November 27th or whatever. Right, right, right. But number 15 sounds about right. I can do we can do 40 days of of fair of Christmas music. You know.

17:20
It does, I will say, it doesn't quite seem like Christmas time-ish yet. This is the other still time. I'm sure it's two months. I guess it's two months away. Yeah. 60 days. Yeah. I don't know. Just like, it's just been, it's been super cold. And I guess I'm just not in that mode yet. Do you listen to Chris music early? Start after Thanksgiving. Okay.

17:46
I think working in retail for so many years, I mean, it's just as soon as Halloween's over, before Halloween's over really, you're prepping for Christmas. Yeah. So. We'll see, I don't know. That'd be a good poll question out there. There it is. Christmas music before or after Thanksgiving. You know, or does it matter? I don't know. Contraversial. It does start to wear out a little bit, but like, you know, some of those channels that played all the time. I have to like stagger it.

18:12
Like this is what I listened to for this period. And then this is like the real Christmas music and phase myself out of it. Yes. Get all your music trends, all your music Christmas holiday favorites on your playlist. There you go, Taylor Swift. Got some social media news, huh? Yes. And by the time people are listening to this, we may have a different outcome. This is true. But it's Elon Musk. So you never really know what's going on, but he is supposed to close his Twitter deal today.

18:41
It was hilarious. Before we came in, I looked at his Twitter feed. Twitter with the sink. Well, his title's like King Twitter or something. I don't know. He's just such a piece of work. And then he was carrying a sink in. He's like, I'll let this sink in. Carried a sink into headquarters, like literally. It's such a great. God, it's ridiculous. Eccentric. What's happening? And funny and brilliant. I'm all, I am both like sad and happy.

19:08
that he's not an American citizen and can't run for president. Right. Yeah. He probably get elected. Probably listen. Listen. If certain people can make it, then not anyone can make it. You know, and I mean, I'm just saying in general, it's good, bad or ugly. It's like if I think anyone with the right formula can get elected, you know, I would agree. And I think he probably got smart enough to.

19:36
And you might be the right person. I mean, for a business that I mean, I don't know. Yeah, it's like he might have some brilliant ideas with government. You've tried to throw the whole thing out. Probably. Oh, God. I'm not so sure. Some days isn't the only way to do it. But throw the baby out with the bathwater. Start over. I know. This next one is fun. Instagram is testing a new option, which would enable you to have a song on your profile. There aren't a ton of details. Like Instagram hasn't had a made a.

20:05
big public statement about it, but they're workshopping whether or not it'll start playing as soon as you go to somebody's profile, what that looks like. Kind of fun. I'm gonna back up for one second. I wanna make one marketing comment on Twitter. So this is actually pretty fascinating. I would do this as soon as they enable it with Instagram. But look, here's what's going on. I have no idea if there's gonna be a bomb, if it's gonna fail, everything. You know, even Musk knows that it's a risk and he had to have every answer.

20:35
But right now, if you're a marketer and it makes sense, if it at any time has made sense for you to be marketing on Twitter's platform, now's the time to be on there. Because there's so much media attention, you're getting not only the natural viewers and people that are on there, but you have all this other microscope on it. So keep that in mind that this, it could be the right time to shift some dollars to test on Twitter for marketing because you've got

21:05
even outside of the normal audience, extra audience that are going to be watching to see what Musk does. So I think you might get some added value or even just be able to make your dollars go further with how you kind of manipulate that or work through that. So one thing to keep in mind, I've never been a huge Twitter ad guy, but if there was a time I would test it, it'd be now. That's a good piece of advice. But I do like this Instagram.

21:33
You know, it's personalization and, you know, it makes sense to me. You could have one on your Tinder profile. You could have a song, which was always interesting. I had Lucy in the sky with diamonds. Oh, OK. Beatles. Yeah, everyone was like, let's get high. And I was like, I'm good. They appreciate it.

21:57
Let's do some gummies. Right. Never again. Never again. CBD gummies for you. I've been burned once. Yes. I couldn't even do Delta-8, God. Yeah. So that's a real thing, right? What song would you have? I would put, we're working on a new custom Radcast. Oh, you'd have a theme song. Maybe I have my Radcast theme song. If you couldn't do your own branding, what song would you do?

22:21
Um, Kanye's. Jesus is king. I think I've stayed with Kanye for a little while. Even though I do still use his song, like couple of his like, you can't not him rapping, but like the instrumental stuff on things. Uh, I wish I might back off now. I just don't really want, you know, it's like, it's just not worth it right now. Yeah, it's just not worth it. Um, I think everyone should have rights to do what they need to do, but.

22:49
It doesn't mean that I agree with everything. And so, it would definitely be.

23:00
I don't know. I got to think about that. Yeah. I think like mine would change frequently. It would change. I think it'd be weekly. Yeah. Be like, what am I feeling? I probably have like Cadillac three, Jaron Johnson, my man. Like I really liked their music. That's kind of like an everyday playlist for me. So something like something like that. And then probably some rap song of the week. And then I've been really digging like a lineum lately and all of that. Yeah.

23:27
He does this incredible remixes on some of my like favorite songs. So I probably have like something like that. Nice. It might even change by the day, like in the morning I'm working out like, and then, you know, I lunch time, it's kind of like three by the nighttime. It's a, I don't know, sleepy time. Yeah. Yeah. Postman. Yes. Postman would make the cut multiple times. So we'll see. What about you?

23:54
Taylor Swift something. I don't know that maybe. I don't know. That's a little too much. I love her. I don't know. No, probably something mumford and sons. Honestly, that's one of my other like most consistently listened to bands, which again, very stereotypical or musical theater. I'm sure I'd have some kind of like musical going on at some point. I had a weird dream that involved.

24:22
a band that sounded like Mumford and Sons last night. It's so funny you say that. It's a sign. This is weird. I read a tweet that said Mumford and Sons sounds like all of the pastries at Starbucks wearing suspenders. Which I thought was very funny. It's pretty funny. You're you're going to hear some Mumford and Sons at Starbucks and a lot of other random music of the world. Or Frankie Valli or Billy Joel. I would do one of those.

24:46
or like some random African like, yeah, yeah, yeah. A dance song or something. Yes. Something global. No, global. It's like global music that like I don't get but appreciate. It appeals to someone. But I'm like, oh, I have no idea what this is. But you know. Nicholas, your song. I might have some Van Halen, some Meat Loaf. There it is. Classic rock, I knew it. Steve Miller band. Yeah, Steve Miller band. I might, you know what, I might just make it.

25:15
Good story. So Fall for Greenville was a couple weeks ago and the boys sold water. They made like $200, $300. Sold water out in front of our house because everybody walks by our house. And I had music playing there for them. And they would, I was controlling the music and I had the speaker behind them so that when people walked by and stuff.

25:38
And I played Pink Floyd money over and over again. You know, it's a cash register sound at the beginning. Yeah. Every time I walk by, I start restarting the song. Oh, good. So that got their attention. So I might put that on my. There you go. Yeah. Money. Yeah, it's good. Yeah. Does it start playing when you enter the person's profile? That's we don't know yet. That's what they're trying to figure out. But that cash register song, do you remember the profile song?

26:08
when Facebook first came out. Yes. Yes. Yeah. Yeah. Bringing it back. Yes, exactly. Yeah. I like it. Personalization, branding, branding opportunities. If you're an artist, hey, great option. Put your music there. If it auto plays. Yeah. Music is also, it's so social. Like it's such an easy way to start a conversation or know if you don't want to start a conversation with somebody.

26:33
I think it's a very cool piece of social media. I can already see you, you know, ex-naying, you know, whoever doesn't have a song you like, or like if they have. If they're playing Kanye, it might be like, eh, eh, are we gonna have much to agree on? Yes, probably not. But I'm very- I don't know that anyone with the right mind is agreeing with some of the shitty stuff. Yeah, yeah, yeah, for sure, for sure, for sure. It might be fairly universal, you know. I'm just gonna, don't have a lot of room for hate.

27:02
The Oscar Meyer. I thought this was fun. Give it away. This is so good. What are the details here? Yeah. So the ironic campaign follows research by the brand that found that 53 percent of vegans, I am one of these people, leave their diets in pursuit of bacon. And this is the latest example of the marketer leaning into like a humorous ad campaign. Man, I like this on a lot of levels. Listen.

27:27
Uh, you know, I love bacon so much. You know, I think I dislike vegans as much as I like bacon. I'm kidding. I'm joking. I really don't care what people eat. But it's more, uh, it's more like when I meet a vegan, we just start on such opposite paths. Yeah. Like, you know, I'm a carnivore bacon eating son of a bee, you know, not really love your mom, but like.

27:55
It's all in context here. But like, and then meeting someone that immediately we start right off the bat with being complete opposites on what we eat. It's just a little getting off on the wrong foot. So it's less and I don't even judge them for it. I can care less what anybody eats. Yeah. But typically it the planes with which we reside on are very different. No, I was vegan for like a year for like health stuff. I was like, I was just trying it.

28:25
And I made it a year. Made it a year. And I was like, I can't. It was also like the most unhealthy I've ever been because Oreos are vegan. I like the Mediterranean diet. That's, you know, like that's the best thing for you. You get, you can eat meat on that, you know? Fish and all kinds of stuff. But that makes sense to me. Yeah. But just going pure, I don't know. Also there's something in, like my dad read some article cause he's a big health guy. There's something in like bacon grease. That's really like, it's a...

28:54
different kind of protein, I don't know, but it's supposed to be really good for you. So my dad was like, I'm not bathing it, so I think it better be. Oh, there you go. Forget coconut oil, it's bacon grease. You know, like, I mean, it's just like, yeah. You know, you eating it, it's like slathers on you, you know, like. So good. Like they're popping, like Nicole. Everything is improved with bacon. Nicole and I, one of us, and it's usually Nicole, she's up.

29:18
I mean, we're both up at the same time, but she's like up and functional. Right. She's usually frying the bacon. I usually make the pancakes. The boys get bacon and pancakes on Saturdays usually. I love it. And so the house smells like bacon all day. So good. It's a lovely aroma. So good. Nothing like it. I will say this, from a marketing standpoint, it's brilliant because look, it just makes so much sense. It like leans right into the contrary.

29:41
of what it is. And they've like pixeled out the bacon on the ad to make it look like it's, you know, like a nude almost. It's very funny. Yes. Very smart. Very smart marketing. Sticking with our meat theme, McDonald's double dips on nostalgia with a farewell tour for the McRib. You a McRib guy? Double dip the chip. For those Seinfeld fans out there, don't double dip the chip. I always hear, I mean, there's certain things from Seinfeld that are so iconic, seed lines. You don't even know they're from Seinfeld. It's so iconic. But yeah.

30:12
I never liked the McRib though. I've never had one. You know, there's some people that love that shit. I just don't know if I'm a grip guy. I mean, I appreciate the nostalgia of it all. It's been around forever. But are they really going away with it forever? Or is it just like the temporary farewell? After the Twinkie ordeal, I don't ever trust a brand that says they're retiring the product. Twinkie Dead or whatever. Right, and then they brought it back. The Planters Peanut. Right, exactly. But they have like,

30:41
shop online and they've got items priced as low as 99 cents available. Hey, 99 cents per cheap McRib sandwich. Like a dollar money. Exactly. I don't know what goes in that McRib. I'm not sure about that. You know, who knows? McDonald's. Yeah, I can't. That's good. Yeah. You know, look, McDonald's marketing is always good. They're always like,

31:10
leaning into something and it's one of the biggest brands, iconic brands in the world. So who's to tell them what to do? But what's interesting about some of the choices with these fast food chains and the way that they're marketing is like when I was a kid, you know, which 10, 12, whatever many years ago, it was like fast food still felt so new and like they were trying to be so groundbreaking. And I think it's so interesting and I love that now it's all.

31:36
play on nostalgia and like back to the 90s, back to the 80s, which I think is just a very, you know. Fascinating shift. They need to bring the damn characters back though. Right. Where's the Hamburglar? Right. I mean, are we really so politically correct that we don't have the Hamburglar? What was the purple one? Yeah, like the, I don't know, Blob, whatever he was. All that's coming is Gumbi. You know, and then Ronald McDonald, is he like, you know, is it because of- Everyone's scared of clowns, who knows. Is that the scare, is that why? Is there something creepier? Birdie the early bird.

32:04
Yeah, like what are those characters coming back? Those guys. Cause they're creepy. The hamburger is creepy? You know? The hamburglar is calming to you? Yeah, it's fun. They should bring them back though. I mean like Jack in the Box has the Jack thing. I really hope this is not a politically correct thing. Like if there's some- I don't think it is. Like the hamburglar, oh, he's stealing burgers. No. How could you have that? This is a bad example. You know someone says that.

32:32
Someone say that example for children that he's stealing burger, but I don't think that's why they're not. I'm like frantically Googling things. Yeah. I mean, there aren't a lot of mascot, you know, characters now, cause I think they just like got a little bit overdone, maybe a little bit creepy, like cheese, same thing. Cool. Late man. Cool. Late. Yeah. You don't see that. Either. Oh, that was good. That was good. Bust through the brick wall. Yes. Yes. Great.

33:02
Iconic busing. Oh yeah. These budgets. I have no idea. But that is funny. You don't you don't see. He just breaks through the brick wall. He's the cool guy. What the hell that was supposed to signify. He come busing through the brick wall every time. No rhyme or reason to it. But my God, you remember. And you remember. I haven't seen that commercial in 20 years. I remember it. Maybe because I'm in marketing or just weird. I don't know. It's because it's good marketing. Yeah, that's what it is. Oh yeah.

33:31
But it is interesting. It's kind of like a super macho man, Savage. Kind of the same thing. Next one, everything again, it's always food related. Oreo sends, which is a whole other conversation, but they've partnered with Microsoft 365 to encourage workers to take a snack break. This is fun. Consumers can visit a designated landing page to receive a Thinvite in their inbox that will block off 2 to 2.15 p.m. Eastern time on the calendars.

33:59
from November 1st through the 3rd for a snack break. And then it links to a Microsoft Teams event, which you can watch a video of a puppy while you eat your Oreo things. Puppies and kids, that sells. Babies and puppies. And Oreos. I like this play, but let me just say this. Oreos got it covered on all angles here, because now you got.

34:23
You can buy those ultimate Oreos that are literally, you know, like four inches. It's all mega stuff. Now I got the Thins, which is a mistake. I need more more cream filling than the Thins got, you know, like I love the mega. It might be a little much. Right. The double stuff is where it's at. Yeah. Perfect ratio. Yeah. Double stuffs are good. Love without the cookies. Hey, yo, a nontendra. I like the golden Oreos.

34:53
Yes, yes, thank you. Thank you very much. That's the elite cookie. It's really like sweets, but I just stay away from so I don't get fat. Yeah, maybe that's what I think. I've just made myself, told myself I don't like them, but then every dessert we talk about, I'm like, I do like that. I do like those, but I keep them away and no one has more willpower than me. Cause if you come into my house with four kids, do you know how many different freaking snacks there are in our cabinet?

35:21
Like I have the greatest willpower ever. Now I might have a few M&Ms at night, but like, but I bypass like 47 other like, yeah, I can't buy it. Carb options to- No, no, I like living alone. Like it was, I learned very quickly. I was like, oh, like I just can't have this- It's in the house, you're gonna eat it. Right. And then you realize like, I'm the only person who's eating it too. It's like who, where did they go? And then I'm like, oh no. Yeah, you buy it, it's there, you're gonna eat it. I ate the whole cake. I have to bypass it and it's there. Right. In my physical presence. No, couldn't do it.

35:50
Yes. Couldn't do it. I mean, this is a cool crossover. I, uh, it seems like a little bit of a reach, but you know what? It's cute. It's cute. Thin bike. Yeah. Two to two. I get it. Watch a puppy. Yeah. We did a campaign for a car either where we're like, we could tell you all about cars. Instead of we're just going to show you these puppies and

36:14
It crushed it. It like we showed puppies playing. That's so good. Listen, animals got the click through rate was like the highest I ever got. That's so good. I love that. We could try to give you a generic card either ad, but instead we're just going to show you this 10 second video of puppies playing. And I would have remembered the car too. It was like these puppies stumbling around, like going down slides and like, it was cute. And the click through rate was ridiculous. I love it. Puppies and babies work. Always.

36:44
Last article of the day, Coca-Cola, this is good news, significantly ups marketing spend in preparation for a dynamic 2023. Can't believe we're near the end of 2022. Having significantly stepped up its consumer-facing marketing investments over the last three months, the drinks giant claims it has already seen this spend pay off in brands such as Sprite, which is now a $1 billion brand. Sprite alone is a $1 billion brand. Ding, ding, ding. Somebody gets it. Yeah. One of the biggest brands in the world.

37:14
Everybody's cutting back, they're spending more, and they're getting ROI. Now it helps that they have a product that might be somewhat recession proof, but at the same time, they're leveraging the pullback to get, that means they break through more. Everyone else pulls back, you break through more. Get it? And Coca-Cola is a, I mean, they are, they are icons, ooh, icons, I can't talk either. You're passing it on to me. Welcome to the show. Did you know that the very first time Santa Claus was ever seen in a red suit?

37:43
was on a Coca-Cola billboard? That sounds right. I think I did. Isn't that wild? Yes, it is wild. And I have not heard that fact in a long time. I do recall that. Because the first image, In color. Right, and a night before Christmas, that poem is obviously what gave us the iconic image, but never, not once in that poem does it mention anything about a red suit. And it was Coca-Cola that did that with their colors. And now that's all you ever see them in, which is fascinating. That is fascinating.

38:14
What's really fascinating is Coca-Cola Smart. They're, look, significantly stepped it up. Look, next year's gonna be weird. And I think, I don't think it's like just spin willy nilly, like just, oh yeah, spin more, I'm not saying that. But there's gonna be some real opportunities for brands to break through because there's gonna be pullback and I think there's gonna be some value positioning for brands.

38:42
that may not always have the opportunity to stand out. I think there's gonna be some deals in media and I think those that are bold will win. It's just the way it goes. And you know, it's gonna be interesting for some luxury brands on some levels, but I think if, I'd be thinking about positioning, secondary products, different things like that. A lot of these companies have sub-brands, different brands now, so like layering that stuff on, but.

39:10
I think Coke's been really smart this year with their marketing. I didn't really love the new campaign like something magic. I don't know. It was a little froufrou, but I think the tactics have been better than maybe the overarching campaign, my opinion. You know, we've all got one. Sure. But just like you said, I couldn't believe that just bright a light was worth a billion. Wow. That's I like had to double check that. So it makes sense. But damn. Yeah. You know.

39:39
I can't imagine being a brand and having like one facet of my brand being a billion dollars. I didn't really like the Coke energy. It went by the wayside. Like I said, it would about a year and a half ago. It came out. I said, you're going to watch, you're going to watch this from being on middle shelf, I view to the, the Bobo shelf on lane four. And sure enough, it's on every value. I think I saw it at the dollar store the other day. Next to the Coke coffee.

40:09
TJ Maxx. And yeah, so they do just need you to buy like freaking bang or like one of the established names. Yeah. I think they may have already been bought by Pepsi. But one of the, and I think that's where they need to go instead of trying to make Coke. I don't know. They'll cross the brands, keep it separate. Yeah. Yes. I think that's all we got. That's all we got for today. It's our last podcast of October. I know. Bit of sad news. Christina's going to be leaving us next week.

40:37
Probably your last episode. Yes, it's my last episode. Yeah, going on a bigger thing. Right, so I become famous and you bring me on as a guest. Yes, hey, there we go. Manifest it. We have it, so. Nick and I are always here, and I know Ray will probably be joining us. We'll have a few other, you know, we can't replace Christina, but we can just hope to carry on and make the best of it. Carry on my legacy. We appreciate you. Always, thank y'all.

41:03
You know where to find us? Theradcast.com. Search for Coca Cola. Search for stupid Kanye. Hermit national hermit day. Anything, everything. All the highlight clips are there. I'm at Ryan off and all the platforms for Nick Weaver, Christina Yasi. We'll see you next time. The Radcast. To listen to full episodes or to contact us, visit us on the web.

41:26
at TheRadcast.com. Or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.