On The Radcast, host Ryan Alford speaks to Coffey Anderson about his journey to success in the music industry, writing hit songs, the Netflix reality show Country Ever After, and more.
Learn more about Coffey Anderson at https://www.coffeyanderson.com, Check his Instagram (@coffeyanderson); Facebook (www.facebook.com/coffeyanderson)
Listen to Coffey Anderson on iTunes Apple Music (https://music.apple.com/us/artist/coffey-anderson/302121446);
Spotify (https://open.spotify.com/artist/29YJnMJ7MoLKPM04siMnP5); YouTube (https://www.youtube.com/user/coffeysouthernman)
If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast
00:00
I'll see, Clowry will get you everywhere. Marketing, look at this guy. Clowry will get you everywhere, come on. You're the best looking, best sounding guest I think we've had, you know? Well, you're the best looking host. I've seen him a long time. Except Maria Menuno, she's got you, but that's another reason. I don't have 200,000 followers. I got 200,000 customers. People that follow me have bought from me. I realize that life is short. You better go get it. Let's just talk about that. My niece told me, she said, uncle, I don't have a job. I said, you got a car? She said, yeah, you just paid the registration money. Sign up for Uber Eats and Hush.
00:30
You don't want nobody sitting and farting in your backseat. Anyway, it comes from life If you don't have this joy do something else they didn't expect it to be as good as it was But come on either you deliver you don't win win. I got Tom Brady. I just we win we win right come on
00:53
You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. I'm Ryan Alford, your host. And I'm joined by the raddest, baddest country music singer. I know, Kofi Anderson. What's up, brother? What up, Ryan? How you doing, bud? Hey man, I'm great now that I'm here with you. Come on, see? Cloudy will get you everywhere.
01:22
Marketing, look at this guy. I'm gonna get you everywhere, come on. You're the best looking, best sounding guest I think we've had, you know? Well, you're the best looking host. I've seen him a long time, except Maria Menuno. She's got you, but that's another reason. Hey, hey, hey, I like it, I like it. Little bromance, never hurt nobody. So singer, songwriter, influencer, marketer, YouTuber. I mean, the names go on and on, brother. I know you're taking a claim, man. And look, reality TV star. Yeah, it's crazy.
01:51
Country ever after on Netflix. Country ever after on Netflix, over 50 million viewers worldwide, insane. That's a million folks, million viewers. We ain't talking around thousands, it's millions. Millions. I love it. Norway, Australia, I mean Brazil, I mean it's unbelievable, the United States, Louisiana, come on, we have a worse. It's crazy, it's awesome.
02:16
Through the Appalachian Mountains, I'm thinking like, what's that song? This Land is My Land. From here to. Here is your land, get me out, come on. From the gala, yeah, yeah, yeah. So hey man, for all our listeners, let's give everybody the ones and twos background on Koffay and you know, I know some people I'm sure have seen you on Netflix, everybody's watching Netflix, but let's tell everybody a little bit about your story.
02:43
My story starts out, I grew up in central Texas. My mother taught school. My dad worked at the local jail. So she would graduate him and he'd welcome a man. And music was always a part of our house. My granddad sang on the children's circuit because a lot of black performers weren't allowed to go in a venue. So they'll play these houses and do these singing competitions and concerts. And they would basically feed them a plate and they called the children's circuit you get a play of children's for singing. And just
03:13
ridiculously gifted vocalist. My mom was one of 13. Everybody in our family could sing. The caveat was is most of them only wanted to sing in church. So my mother sounded like Bonnie Raitt with Whitney Houston's range. Just insane. But she just loved singing for the Lord. I appreciate that. I wanted to take my career to where I could do what I love and still get a check. And I was a basketball standout in Texas. But when I was in college,
03:42
And I was dating this girl and the best thing about her was her parents. I actually stayed with her longer because her family was so, so rad, bro. They were rad folks and she dumped me and I kept the guitar in the situation. I got a Mel Bay guitar book, $4.95 and I started practicing GCD and E minor. Four chords. And out of that, I started doing kind of campfire praise and worship songs, singing in church because that's what I knew. And when you're under 21.
04:10
Church is a place you can sing on Sunday and Wednesday nights and get a whole lot of practice. And everybody's still gonna cheer for you because you're doing it for the loud. So at that point, I realized that I had a gift and I always, I'm a capitalist. I'm like, let me figure out how to get paid from this job. And I moved to LA and I started meeting different people. And I realized that the music industry was smoke and mirrors. I realized that there were a lot of people that were famous and broke. And I never wanted to be that.
04:40
And I ended up meeting Paul Wall, a rapper named Mike Jones. Who? And they were at a urban network convention. And I asked their manager how he monetized, how he made his money. And I bugged him so bad that he really took 10 minutes. And I literally wrote down all these notes and gave me this blueprint on how to be successful in the music industry at that time. It did change from CDs to downloads, downloads to streaming. But some things never change when it comes to business, no matter what business you're in. Number one is scaling.
05:10
Number one is excellence and number one is getting leads. If you do all those number ones, you end up pretty successful. And also you wanna work hard and take care of the people that believe in you. I think that every customer that calls, everyone that wants me to do a live show or someone that buys my music, they believe in me and I wanna give them the best product possible.
05:32
Yeah, so that led to getting on YouTube, singing, because when I went to sing for record labels, they were like, yeah, you got a permanent tan and do country music, I don't get it. And then, you know, I sang for the R&B labels, and they were like, yeah, you got a hat on, we don't get that one either. So I created my own label from the house, and we had a beautiful roll-up door. When you hit the button, it's called a garage, was our office, and out of that, I started doing videos every week on YouTube.
06:00
That got up to over 200,000 subscribers, and then Facebook went crazy, and we're at 700,000 on there. But the difference is, most people think of numbers. I don't have 200,000 followers, I got 200,000 customers. People that follow me have bought from me. And that's the difference. Most people go, well, how many followers you got? I don't care, because you can buy followers. You can't buy revenue. Money shows up or it don't. Out of that, I got on Facebook one day and made a video playing a joke on my wife.
06:30
When I said, honey, what does Y-E-S spell? She said, yes. I said, what does E-Y-E-S spell? She said, E-S. It spells eyes, public schoolers. And in the middle of that video, I said, Bravo, E-U-S-A, we need our own show, call me. Alex Baskin, the genius that created Orange County Housewives, Housewives of Atlanta call. We created a book called Three Ever After. Mark Burnett's wife, Mark Burnett created a chart telling the voice survivor, only deal with people that win.
06:59
Have you noticed all the names I'm dropping? They're all winners, all winners. Martin Burnett, Mary Roman Downey, she was the star and one of the producers of Touched by an Angel. Gary, she's also done countless movies. She was Jackie Onassis in the Kennedy story, phenomenal. She believed in our show, Netflix put it out, here we are. Dropped a couple of albums, number two on the charts, number 16 in the world, Mr. Red, White, and Blue went viral on TikTok five months ago.
07:26
We have over two billion flips on TikTok of just that sound and over 101 million streams independent. All that money comes to my house and my children. You can do it if you apply yourself. I love it. What's the issue then? I mean, like, is it just, they don't know? Is it education for most of these artists? Absolutely. The music industry is a smoke screen, smoking mirrors. Think about this. If you wanna book a band for your 40th birthday, how do you do it?
07:56
Nobody knows. Yeah, I'm gonna call up Darryl, Darryl got a bar. All right, man, call up Darryl, come and buy, you got that band. You don't even know. The music industry is this facade, right? Well, this guy got a million dollar record deal. Yeah, but they charged him 14. Kanye West has a forever record deal. He will always have to put out records till the day he dies. Come on, y'all. What's the same thing? The music industry is crazy. Same thing with books. You know, everybody's got a best selling book, but you have to buy.
08:25
You know, you publish a book, you have to buy like 30,000 copies of your own book, you know. Right, and then you can put it at the top of the charts, and you get the bill too. Exactly. You're literally buying your Grammy. I mean, you're buying your award. I know. But has this, I mean, has this, I'm gonna use the term and I know it's not, it's probably not as serious as I'm saying it, but has it blackballed you from, are you just, are you never gonna be on the highway on Sirius because of this?
08:54
Or, you know, like, is it done that? Or is that still open? No, no, no. You'll never be on the highway because the highway, they partner with record labels. Even when they have a highway find, highway finds are signed. They just don't have any fans. Come on now. The people that are on the highway find, they have been signed to a record deal. They just don't have any fans. So Stormy gets on there and says, Hey, we found this band. Tell us what you think, if you like it or not. Come on, man. Y'all know what it is. Quit playing.
09:23
Well, I mean, so like someone like Stormy, I mean, is he a friend? I mean, is he, or is he only friends with the record labels? No, I don't know. I don't know him like that. I've heard good things about him, but I'm just talking about how the business works. Yeah. But he has no control over what gets put on there. It's all, it's all kind of formula. I think he has suggestions, but I mean, you know, everybody has the balls. Yep. I don't know all my companies and my wife runs them. It is what it is until it ain't.
09:51
Yeah, exactly. So what kind of, what's like your biggest hits? You know, I know Mr. Red White Blue has gone huge. That's how, that's where you got on my radar. I was like, damn, that's a beautiful song. Awesome, how'd you hear about it? How'd you hear it? Through TikTok. I mean. Did you hear it? Yeah, I'm on the internet, everything. And then Sean, Sean Whalen, who's a friend and been on the Radcast, you know, I saw him posting stories when I had already seen your song and I'm like, damn that motherfucker. I'm gonna, I gotta get him on here. I love it.
10:20
So when I wrote Mr. Red, White and Blue, which is the biggest patriotic song since God blessed the USA, Lee Greenwood. And I'll say that humbly and proudly at the same time. When I wrote Mr. Red, White and Blue, everybody was on patriotic because it was broke country at the time. Everything was truck, truck, beer, beer, girl, girl, what's up? Moonlight Saturday night, country radio. And there's 50 songs with all those things in them. And my dad served in the US Air Force and gave his hearing serving our country by the way. So.
10:50
It hits different in my house. And I was seeing a lot of these guys that were eighth grade when 9-11 hit. They were fifth grade when 9-11 hit. And now they're going to battle. And some of them aren't coming home. And I'm meeting their mamas at my show. So I wrote Mr. Red, White, and Blue after meeting Sergeant Craig Karp when he had come back from two rotations in Afghanistan. And I got with Ilya Tshensky, who helped produce Florida Georgia Line and Riley Green and all these amazing artists.
11:19
And we created that sound and put it out. A Hollywood music video director stole $7,500 of my money and didn't do the video. So we got a Canon T2i that I still got right here and a 50 millimeter lens. And we shot it at my buddy, Stephen Lear's barn. My buddy Kenny shot it for me. Um, we are black Kenny. We got Jewish Kenny. Black Kenny shot it. And then, uh, we edited, I edited it myself and I got guys that sent me footage.
11:49
I knew it was gonna be special. You knew it was gonna be special. Did I think it was gonna do this? Absolutely not. So, go ahead. It's been out there. I mean, you recorded it several years back, right? Four or five years ago? I did it in 2012. Re-released it in 2016. It's crazy how stuff can pick up fuel, especially with just where social media's gone. Things get picked up you don't ever know and damn, viral later, right?
12:18
Look at the, um, what's that? With the Mexican guy that was drinking the cranberry juice on a skateboard. Oh yeah. Do you know how much money he made? Lindsay and the other. Bro, you never know. Like you're, you only gotta be right once. If you don't give yourself the opportunity to win, you're messing up. We've never lived in a world like this, Ryan. Ever.
12:44
Oh, you ain't got to tell me, brother. I tell people that every day. Like that's what we do for a living. We, we, uh, we give people opportunities here. It's like, you know, what planet are you on? I had somebody tell me, I mean, you're oppressed and you don't even know it. You lying. I live in a capitalistic country. When, when my grandparents were here, they had blacks only bathrooms. They had to drink out of a faucet. Hydrant. Well, other people had a water fountain.
13:14
Don't tell me I'm oppressed. This is the greatest country, period. If you don't like what I'm saying, this ain't for you. I don't play victim. I'm more than a conqueror, we win. Anderson's always win. Go watch country every after and see what I talk to my kids about. We plan. Where does that energy come from, man? I mean, where does that attitude and the positivity and you know, like, win or take all? I mean, what, what, what it breeds that in you? My daddy? Let me tell you, I did, listen, my mother was an angel.
13:42
She was the kindest woman I've ever met. And she went to heaven too soon. Bad things happen to good people. And it sucks, okay? She died of lung cancer, never smoked a day in her life. I realize that life is short. You better go get it. If you think you got time, you lying to yourself and everybody else around you, you don't know. You don't know. And so when we put mama's body on the ground, even at 10 years old,
14:12
I knew that I was gripping my teeth going, I'm gonna make something happen. Our income was cut in half, Ryan. From a teacher's salary, which isn't much, they cut our income in half because you just wasn't there to work. My dad bought a deep freezer from Montgomery Ward. He bought shotgun shells and we went down to the creek. We caught fish and we hunted with freezer bags to fill that deep freezer because we didn't have no money. I'll never go back to those days.
14:40
When all that energy comes from, it comes from losing. And the moment you taste blood of winning, you'll never do anything else again. Why you think Tom Brady don't eat, hasn't had a cheeseburger in seven years? Because he likes rings. Because he's addicted to titles. If you don't get addicted to winning, you don't need to be around us. This ain't for you. I love it, man. I, you know, it's so much, I look around and people try to think and try to play the victim. And I'm like, man, there's just so much opportunity.
15:10
like right at your doorstep, in your phone. You people are making million dollar livings a year off their phone. Oh, I mean I saw King Batch when he first started on Vine. Now he's in movies and in 20 million, he's getting $100,000 to post for a company, per post. He doing three of those a day. You can do a million a week, being silly. Let's just talk about that, my niece told me, she said, uncle, I don't have a job. I said, you got a car?
15:37
She said, yeah, you just paid the registration for me. I said, sign up for Uber and Hush. Sign up for Uber Eats and Hush. Go drop off some burgers if you don't want nobody sitting and farting in your backseat. Just go drop off their food. They got money out here. Let's talk about Country Ever After on Netflix. Come on, see my face. How was that experience? I mean, bling, bling. Okay, so Country Ever After.
16:07
I tried out for a national star, which is the country version of American Idol years. It's like the voice with a tractor. Okay. And there's a lot of, can you do this? What would happen if we did this? Not with country ever after. They were like, listen, you crazy, your wife is awesome. Your kids are funny. Your dad is one of a kind. We're going to cut the camera on and let y'all do what y'all do. And that was what we did. There's nothing scripted. People go, is that really him? Everyday.
16:36
I ain't got time to be nobody else. I can't be Jason Aldean. He too short. I can't be, you know what I'm saying? Like let me be me, bruh. And Country Ever After is the only show that's family friendly. There's nothing blue in it. There's no politics. There's no trash. It's, and it's funny. You will laugh every episode, you'll cry every episode, but that came from realizing that we had something special. And in the Facebook video, I put it out there that I was looking.
17:06
for a partner for a reality show. And we got the contract in and they're like, hey, here you go. And here's what everybody else makes for reality. You know, and I'm like, no, no, I need y'all to make it sprinkle. That's not rain, but sprinkle a little bit, right? I needed to sprinkle, because this drip y'all got, I'll do this drip. So they felt like.
17:36
I felt like we were gonna give up our privacy. If we were gonna open up our home and my wife was dealing with, you know, still fighting cancer. And if we were gonna open up that side of our family to the world, you need to compensate us. And a lot of times people go, what's the cost? What's the value? Example, I had a buddy tell me, dude, how much did they pay you to use your music? I said, they didn't pay me nothing. I gave it all to them.
18:06
I said, I gave all of my music, take this song, take this album, take that download, take this. Why? Because it's going to be worldwide. I want people to hear me every commercial break. I want people to hear me every transition. I want people to get to use and hear the theme song. Not because I created it. Then Ascap is going to pay me. Then Spotify went crazy.
18:28
It's called branding, playing the long game. I like it. You know, if you want to talk to you to play the short game. I can't play. I can't put it on. If you put me on a putting green, I'm still hitting a hundred yards. Cause I do long game. We don't do nothing short. Short money can't be blessed. No. That's in the word. Come on, man. So take your takeaway. And I want to tease the potential of season two. I know the talks are out there, but,
18:58
What's your, how do you, yeah, hopefully it rains a little harder around there. Hey, make it rain. But what's your, like after doing it, you've done reality, everybody knows you now, everybody knows your wife, your story. She's battling cancer, your kids that are acute as hell. Like, has it been positive? I mean, obviously you see the big picture of the brand and everything is done for you, but. It has been, it's been so positive. Literally people walk up to us with tears in their eyes saying, I needed your show.
19:27
I had guys look, no joke, I had guys look at me going, I didn't have a dad. I don't know how to be a husband or a daddy. I literally have watched your show and it's changed me. It's changed my approach. It's changed so much, because I didn't have an example. And to be this country cousin for so many people, to be this country cousin for business entrepreneurs that say, you know what, this dude literally started off singing on the street, made a label in his garage, does his own booking, he's making a killing.
19:57
I can start my business. A lot of times people only point out, what if you fail? You can succeed a lot of different ways by starting your own and doing your own thing. And the takeaway from Country Ever After is, it put us in everybody's home, it put us on everybody's phone through an app, and I'm more than grateful for Netflix, more than grateful for Roma and Mark and Al's best because they allowed me to tell my story in truth. A lot of times you get on media, they can say whatever they want to say.
20:25
This is our story. This is how we really live in truth. Is, uh, is there anything that you look back and regret it all from it? Oh, I wish I would have shaved more. I'm like, yo, I was waking up looking like a dad, homie. I wish I would've got it. Like it's just, it ain't much to edge it up. Cause you know, I mean, just the look side of it, I would've done that different, but it was our life.
20:54
And at that time, the best decision that I could have made was the one I made. Every time. What can you tell us about season two talks? What can you speak of?
21:06
Season two talks, it'll be early 2022. And I am excited about the partner that I've gotten a chance to visit with. I love what they're doing and they're not gonna change us. When our initial talk started with season two, it was, hey, we need a little bit more Tiger King. We need, no you don't. You got one of them. We don't do that. If you want drama, that's great. That's not us. Our story is our second year of marriage,
21:35
We decided to fight for each other and not with each other. That's a tweet. I need y'all to catch up on mayonnaise. If you listen to catch up to what I'm saying, we decided to fight for each other and not with each other. And if you want drama, great. Y'all got that on, on other networks. Our story is what can we do to love each other in life and to make little things big and make the big things small. It's not enough of that out there, man. Everything's negative.
22:03
Everything's down the dumps. Everything's inappropriate for children. You know, the father of a father of four boys, I bet we barely turned the TV on. You know, cause you can't. Yeah. Cause you can't cause you don't know what they, I don't want to have the sex talk with my four year old because of a commercial, like, can't they just watch something and I told a buddy of mine, I was like, that's abuse. When you give someone something that they cannot handle over and over, it's called abuse.
22:32
When you spank a child that's little, too hard, that's abuse. When you give someone that can't handle what you keep giving them, it's abuse. So it's literally abuse through the media when it comes to innocence, and I'm over it. When will there be an announcement on season two? Well, that's why I call it negotiation, because you don't know. Oh, okay. I'm pushing, and they pushing, and we pulling. Yeah, so any day. But we want a common goal.
23:03
What's the future of the music? You know, where are you headed? Like, you recording anything? I know you record all the time. That's what's different when you do your own thing. It's not like, well, I'm building up to an album and then we're gonna get to the album and then we'll have the single release. You know, when you're independent, doing your own thing, calling your own shots, it's a little different. So the music industry right now is the greatest it's ever been. Because you can't put out enough music for people to consume it. Amen to that. You can't. Would you be able to be honest right now, Ryan? Honestly, would you be able to be honest?
23:33
Uh, I'm I I you said Jason Aldean. I do enjoy Jason's music. No, Jason's dude. I love you can't tell me. I got every album period when she says, baby, that's my jam. Everyone I'm like, oh, that's my dude. There's something about Aldean's music that's like, it's never too slow, never too fast. It's kind of in the middle. I can wear I can listen to it riding in the car. I can I can watch it in or listen to it in the gym.
24:00
Pump an iron like, you know, it'll get on a, you know, a rift. I'm like, so, you know, and now I do have Mr. Red, white and blue is in the workout rotation. That just showed you a taste. Okay. So the thing about the thing, if Aldine dropped a new song every Friday, you'd buy it. Yes. Me too. Bro, me too. Cause I love what he puts out. So what I'm saying is, is you can't put out enough content for consumers. The new music industry is.
24:29
quality, consistent content. If you can drop a good song every week, Mixed Master and build a fan base, what happens with the algorithm of Spotify? Can we get real? Oh yeah, get real. Get real. The algorithm of Spotify is this. If I drop a song and you follow me, you listen to more than five seconds of that song, the next week I drop one, you get a ping that says, Kafei dropped a new song. Why? Because they want to fight against serious XM, the highway. They want to be.
24:56
all those radio stations that are digital to say, we want you to stay here and give us your money. So we're gonna give you, we're gonna make success stories of the artist.
25:07
I love it. I don't have to have a whole album anymore. When I get done with a song, good cover, put it up. Guess what? You're gonna get a ping that says, copy drop the new song. Then you're able to go from 6,000 followers to 7,009 weeks. You go from 60,000 to 500,000 in four months. That's real money. Every one million streams you get is $7,000. It all adds up. Put out 100 songs. Yeah. It's just mad, baby. I know.
25:35
What's your writing process? Like, do you write with, do you have partners? Do you write alone? I mean, what's kind of? I mean, I write all the time. If somebody's around, they're around. If I have to sit in a room, hey guys, how are you feeling? What are you thinking? Yeah, that was a, that was a. I don't do that, I'm like.
25:58
Woke up this morning, way before the sun. Focused on winning, on being number one. I'm in my song. So I'm beyond. Come on, man. That is the first song on the Radcast. I love it. First live. Okay, so mine always comes from life stories. So literally, I'm in Nashville recording, right? Kenny Greenberger does all the guitars for Tim McGraw is in the studio with me.
26:28
Kid Rock was my, Kid Rock's drummer was drumming for me. Eric Church's bass player, like, my band looked like the country of bingers. Ron is crazy. So, there's this old dude sitting in the corner, he ain't happy about nothing. Bit of beer face is 10 AM. Now, hey, coffee, it's country music. I wanna drink and be measurable. Quit with all this happy country. I'm like, all right. Just joking around, I open up Facebook. I see my ex's profile.
26:55
Every set that she had was about her new boyfriend. Oh, my new boyfriend, he can gargle peanut butter. He's strong. I'm like, why would you gargle? Oh, my new boyfriend. He can swim backwards with a yeti tied around his neck. He's strong. I'm like, this dude sound like Chuck Norris. I wanna see him look like this. I saw his face. And wrote a song about him. I saw you in Walmart. Come on. You were holding his hand.
27:23
We've only been broken up for about a week and a half. Hey, I'm not jealous. I'm just telling you, you left me for hell. Something looked peculiar, and I was noticing. Listen, y'all, your new boyfriend is ugly. And I'm glad it is.
27:52
I want y'all go get married and have some ugly kids. Hey, who hasn't wished it on their ass? Come on now. Bro, life gives you music. If you got to sit in a room, you run out of ideas. Life gives you music. It does to me. We've never been serenaded on the Radcast. We get a lot of firsts. I love it.
28:19
Can we get a Radcast Original? I'm on my own, my fire. All right, keep your hoes up. Anyway, it comes from life. If you don't have this joy, do something else. If you had a job that you can't stand, go find a new one. Go bet on yourself. Come on, y'all. It's too short not to have this type of energy with what you do. So where, other than season two, I mean, talk about the future. I know, you know, your wife's still battling.
28:48
and my prayers are with her. Thank you, we need them. What, where is this headed? Koffee Anderson, where is the brand headed? I mean, is there, do you put markers out there? Or are you just, I know I'm going. I'm playing the long game with the brand, I'm making money. No, I have to, because if you don't have a goal, you just run around. You know that there's the one you're on the way to Vegas from Cali? Oh yeah. It's that open plane.
29:16
If you don't get some type of direction, you're just gonna be aimlessly running around like an idiot. So, for me, four years ago, I put myself on a 60-month plan to be at $60,000 to sing for an hour. I wanted to put that price out there to shoot at it. How do I bring that type of value to a buyer? How can I sell that many tickets if someone wants to have me at a venue? How can we sell that much beer if it's a place where there's a beer garden or whatever?
29:47
And I never chased the Nashville record celebrity side of it because I felt like having customers, I mean, having fans, I mean, having customers would be more advantageous for me to keep the support going until a partner from Nashville said, let's do it, which they did. So I signed a 50-50 option with Riser House records. So Riser House put out John Pardi, they put out Mitchell Tenpenny.
30:15
They have Dylan Carmichael with the new song, I'd rather drink a hot beer, you know, then take his old woman back, he said I'd rather drink a hot beer. So, Jim Johnson over there came from Big Machine, which is Taylor Swift and Dan and Shay and FGL boys and Cadillac Three and all those. And they just started a boutique label and I love what they do. And we get a 50-50. If the record makes 10 million, they get five, I get five. But I get country ready auto.
30:44
And country radio makes you a household name like that. I've seen guys with less talent make more. And so I remember when Chad Butler, rest in peace, pimps, he said, I've seen too many real dudes that let these fake dudes beat me. So that's how I feel. When will you start hitting the airwaves? I mean, are you already? I mean, I've- February. Yep, okay. We got, they didn't expect it to be as good as it was, but come on, either you deliver or you don't, win or win.
31:12
I got Tom Bradyitis, we win, we win, right? Come on! I love it, brother. Get addicted to it. You got time for a quick rad or fad segment. I'm gonna ask you one key word. I've been waiting on this. I'm waiting on you, come on. Rad or fad, number one, country hip hop, and or hip hop, hick hop, rad or fad? It's rad, cause I know what's coming. I've heard some stuff. I'm like, I'm so mad I didn't.
31:42
create that, it's rad. Cool. Are we gonna see some collaborations? Absolutely. Yeah, Colt Ford and I are in the studio right now. Hell yeah. He's so dope. Number two, fancy like. Rad or fab? It's a good, it's rad and it's a fab at the same time. Walker's a good dude, bro. Yeah, I like Walker.
32:11
He needed this win. I mean, he's been shooting videos with like his church videographer. You know, he's on a label. Like, give this man a chance. Country radio didn't touch it. Then he went crazy on TikTok. He did a dance with his family. His daughter. You know what I mean? That's why you have non-kids. So they can work for you because the label ain't doing nothing. You know what I mean? He created an A&R team just by mating. So it is what it is. But it's a fad, but it's kind of rad. Yeah, I agree. Dolly Parton, Rad or Fad?
32:41
Rad. Nali can get it today. I know. The best three minutes of her life today. Alright. I'm gonna tee you up here. Country Ever After Season 2. Rad or Fat? It all is. Oh yeah. Ain't nothing but rad. Y'all know what it is. I know. Hey, your country cousin is a real dude. Come on. Can I put that in the show notes? Ryan's country cousin. That's it. Yeah. Dude, you can call me anytime. We need to beat up somebody or we need to help you fix a flat tire. I'm in for both. I'll settle for you just...
33:11
When I put a fundraiser on here in Greenville, South Kackalacki, uh, I can call you and, uh, you know, you might do me better than 60,000 an hour. Yeah. What, what fundraiser, who are you helping? Hey, we help all kinds. I have something called Greenville hustle here and every dollar goes, we, we do networking and events like that, but we give a lot of money back to soup kitchens and everybody in need in the, in the people don't understand how many people don't have food that are food deficient.
33:40
It is unbelievable. We're doing a September 11 celebration in Prosper, Texas, and 10% of our money is going to the food bank. Because you guys, there's a lot of kids that don't eat unless school is in. They literally take home extra food over the weekend because they don't have food at home. And then when breakfast hits at school, they eat it. Because they don't eat for two days. So we have to start filling food banks.
34:09
And and shelters we have to do that. I'm telling you especially with the economic situation. We're in right now hold of the conversation Let's not get too real anyway I know my wife said assistant principal at a middle school and she said, you know A lot of these kids that they didn't eat their breakfast and lunch at school. That's their two meals of the day That's only two sadly Hey, man Where can everyone keep up with everything? coffee anderson Facebook
34:36
Dot com slash coffee coffee is spilt like coffee with an EY see oh FF you might blow. Hey, my name is John coffee bill I did like the drink EY Anderson and Instagram Facebook add me on Spotify add me on your iTunes and Apple music just hit the plus that's gonna help us right now and looking about bus a new bus so we can keep rolling and gosh My assistant's working. She's like
35:05
Like, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey
35:34
Questions about music or building a brand. I'd love to help and thank you man. Thank you for having me Ron. You kidding me? Hey, man, it's my pleasure. I uh, I love what you're doing. I love your energy. I just it's it's uh, I don't know It's like a disease. You've a positivity disease. You just catching on, you know, the only the only prescription is more coffee Feel excited energized and again anybody out there
36:04
You wanna start your business, you wanna take yourself to the next level, you can do it, you can do it. Follow winners, don't listen to anybody. I had a guy tell me, hey man, I'll tell y'all how to make a million, and he was asking me for money at a stop sign. Get around winners, get around winners. You are the circle you keep. I wanna stay in touch, brother, and I wanna get you to gringle some time, I'll stay in touch on that, maybe we can figure something out that works. Let's just route it, let's make yours an anchor date.
36:34
And that way it won't hit you financially and I'll build some other stuff around it. That way you won't even feel it. I love it, man. Let's help some people. Yeah, man. Well, we really appreciate Coffey Anderson. You know where to find him. He just told you, kofianderson.com. You know where to find us, theradcast.com. You can search for all this content. Search for Coffey Anderson. You'll find every highlight clip, every highlight from this episode, and anything you want in that shiny, happy face.
36:58
that we see right there. You know where me, I'm at Ryan Alford. I'm verified on all the platforms. Look for me anytime. We'll see you next time. The blue check, man! We'll see you next time on the Radcast.