Coffey Anderson - American Country Singer-Songwriter, Reality TV Star and YouTube Influencer

I'm all saved by him, get you everywhere. Mark getting into the guy. Here, get you everywhere. You got me the best look and best sound and guess I think we've had, you know? Well, you're the best looking hoes that I've seen in a long time. Except Maria Manuno, she's got a cheap blip, that's the other reason. I don't have 200,000 followers, I got 200,000 customers. People that follow me have bought through. I realize that life is short, you better go get it. Let's just talk about my niece, Tommy. She said, Uncle, I don't have a job. You got a car? She said, yeah, you just paid the registration for me. It's not up to Uber Eats and Husk. Go jump off some burgers if you don't want to buy a sitting and fart in your back seat.

Anyway, it comes from life. If you don't have this joy, do something else. They didn't expect it to be as good as it was. But come on, either you deliver or you don't win or win. I got Tom Brady, I got us. We win. We win, Rob. Come on. I just brought it up and needed starting again.

know some people I'm sure have seen you on Netflix. Everybody's watching Netflix. But let's tell everybody a little bit about your story. My story starts out and I grew up in central Texas. My mother taught school, my dad worked at the local jail. So she would graduate him and he'd welcome a man. And we, music was always a part of our house. My granddad sing on the children's circuit, because a lot of black performers weren't allowed to go to venues, so they'll play these houses and do these singing competitions and concerts. And they would basically feed them a plate and they'd call the children's, so I could get to play a children's for singing. And just ridiculously gifted vocalist, my mom was one of 13, everybody in our family could sing.

The caveat was, is most of them only wanted to sing in church. So my mother sounded like Bonnie Raid with Whitney Houston's range, just insane, but she just loved singing for the Lord. I appreciate that. I wanted to take my career to where I could do what I love and still get a check. And I was the best to most stand out in Texas. When I was in college and I was dating his girl, and the best thing about her was her parents. I actually stayed with her longer because her family was so, so rare, bro. They were rad folks. And she dumped me and I kept the guitar in the situation. I got a male big guitar, but $4.95. And I started practicing GCD and Emon for chords.

And out of that, I started doing kind of campfire praise and worship songs, singing in church, because that's what I knew. But when you're under 21, church is a place you can sing on Sunday and Wednesday nights, you get a whole lot of practice. And if I still go to the church, what you could do to pull it out? So at that point, I realized that I had a gift and I'm a capitalist. I'm like, let me figure out how to get paid from this job. And I moved to LA and I started meeting different people. And I realized that the music industry was smoking mirrors. I realized that there were a lot of people that were famous and broke. And I never wanted to be that.

And I ended up meeting Paul Wall, a rapper named Mike Jones. Who? And they were at a urban network convention. And I asked their manager how he monetized, how he made his money. And I bugged him so bad that he'd really took 10 minutes. And I literally wrote down all these notes and gave me this blue crap on how to be successful in the music industry at that time. It did change from CDs to downloads, downloads and streaming. But some things never change when it comes to business. No matter what business you're in. Number one is scaling. Number one is excellence. And number one is getting leads. If you do all those number ones, you end up pretty successful. And also, you want to work hard and take care

of the people that believe in you. I think that every customer that calls, everyone that wants me to do a live show or someone that buys my music, they believe in me. And I want to give them the best product possible. Yeah, so that led to getting on YouTube singing because when I went to sing for record labels, they were like, yeah, you got a permanent tan and do country music, I don't get it. And then, you know what I'm saying? But the R&B labels and they were like, yeah, you got a hat on, we don't get that one, David. So I created my own label from the house. And we had a beautiful roll-up door. When you hit the button, it's called a garage.

It was our office. And out of that, I started doing videos every week on YouTube. That got up to over 200,000 subscribers. And then Facebook went crazy. And we're at 700,000 on there. But the difference is, most people think of numbers. I don't have 200,000 followers. I got 200,000 customers. People that follow me have bought from me. And that's the difference. Most people go, well, how many followers you got? I don't care because you can buy followers. You can't buy revenue. Money shows up or it don't. Out of that, I got on Facebook one day, I made a video playing a joke on my wife. When I said, honey, what is YES bill? She said, yes. I said, what is E? YES bill. She said, yes.

It spells eyes, public schoolers. And in the middle of that video, I said, Bravo, E USA, we need our own show called me. Alex Baskin, the genius that created Orange County Housewives. Housewives of Atlanta called. We created a show called Drayabara. Marvonets, wife. Marvonnickritch, chart tank, avoid, survive. Only deal with people that win. Have you noticed all the names I'm dropping? They're all winners. All winners. Marvonet, Mary Roman Downey, she was the star. And one of the producers of Touch Barn Angel. Gay, she's also done countless movies. She was Jackie O'Nassus in the Kennedy Story Phenomenal. She believed in our show. Netflix put it out. Here we are. Drop the couple albums, number two on the charts. Number 16 in the world. Mr. Red White and Blue went viral on TikTok.

but has it blackballed you from, are you just, are you never gonna be on the highway on serious because of this or you know, like, is it done that or is that still open? No, no, you'll never be on the highway because the highway, they partner with record labels. Even when they have a highway find, highway finds are signed, they just don't have any fans. Come on now, the people that are on the highway find, they have been signed to a record deal, they just don't have any fans. So Stormy gets on there and says, hey, we found this band. Tell us what you think, if you like it or not. Come on, man. Y'all know what it is, good plan. Well, I mean, so like someone like Stormy,

I was like, damn, that's just a beautiful song. How'd you hear about it? How'd you hear it? Through TikTok. I mean, yeah, I'm on the internet, everything. And then Sean, Sean Whalen, who's a friend and been on the rad cast, you know, I saw him posting stories when I had the hearty senior song. And I'm like, damn that motherfucker. I'm gonna, I'm, I gotta get him on here. So I love it. So when I wrote Mr. Red, White and Blue, which is the biggest patriotic song since God bless the USA, League Greenwood, not to that humbly and proudly, at the same time. When I wrote Mr. Red, White and Blue, everybody was on patriotic, because it was a broke country at the time. Everything was truck, truck, beer, beer, girl, girl, what's up?

Moonlight said a night country radio. And I know there's 50 songs with all those things in. And my dad served in the US Air Force and gave his hearing serving our country by the way. So it hits different in my house. And I was seeing a lot of these guys that were eighth grade, when 9-11 hit. They were fifth grade, when 9-11 hit. And now they're going to battle. And some of them aren't coming home. And I'm meeting their mama's at my shows. So I wrote Mr. Red, White and Blue, after meeting Sergeant Craig Carrick. We had come back from two rotations in Afghanistan. And I got with Ilia Toshinsky, who helped produce for the Georgia line and Riley Green and all these amazing artists.

And we created that sound and put it out. A Hollywood music video director stole $75 million of my money and didn't do the video. So we got a Canon T2 on, that I still got right here. And a 50 millimeter lens. And we shot it at my buddy Steph and Lear's burner. My buddy, Kenny shot it from me. We are black, Kenny, we are Jewish, Kenny. Black, Kenny shot it. And then we edited it, I edited it myself. And I got guys that send you footage. And I knew it was going to be special. You knew it was going to be special. And I think it was going to do this. Absolutely not. Absolutely not so. There's been out there. I mean, you recorded it several years back, right?

With the Mexican guy that was drinking the... Oh, yeah, yeah. Yeah. It's very, very Jews on the street. Oh, yeah. Oh, yeah. Do you know whose money he made? Lizzy in there? Like, bro, you never know. Like, you're, you only got to be right once. If you don't give yourself the opportunity to win, you're messing up. We've never lived in a world like this, Ryan. Ever. Oh, you ain't got to tell me, brother. I tell people that every day. Like, that's what we do for a living. We, uh, we give people opportunities here at Rackle. It's like, you know? It's like, what planet are you on? I had somebody tell me, I mean, you're a person. You don't even know it. You lying. You lying.

I live in a capitalistic country. When, when my grandparents were here, they had blacks-only bathrooms. They had to drink out of a faucet, hydrant, while other people had a water fountain. Don't tell me I'm oppressed. This is the greatest country, period. If you don't like what I'm saying, this ain't for you. I don't play kingdom. I'm more than a conqueror. We win. Anderson's always win. Go watch country over after and see what I talk to my kids about. We ain't playing. Where does that energy come from, man? I mean, where does that attitude and the positivity and, you know, like, win or take all? I mean, what, what, what it breads at in you? My daddy, let me tell you, listen, my mother was an angel.

She was the kindest woman I've ever met. And she went to heaven to some bad things happen to good people. And it sucks, okay? She died a lung cancer, never smoked a day in her life. I realize that life is short. You better go get it. You better go get it. If you think you've got time, you line yourself and everybody else around you. You don't know. You don't know. And so when, when, when, when, when we put my mom's body on the ground, even at 10 years old, I knew that I was gritting my teeth on. I'm gonna make something happen. Our income was cut in half, right? From a teacher salary, which isn't much. They cut our income in half, because you just wouldn't know to work.

And I'm like, man, there's just so much opportunity, like write at your doorstep on your phone. You people are making a million dollar living of a year off their phone. Paul, I mean, I saw King Batch when he first started on Vine. Now he's in movies and 20 million, you get $100,000 to post for a company. Per post, he's doing three of those a day. You can do a million a week, being silly. Let's just talk about these something. She said, Uncle, I don't have a job. I said, you got a car. She said, yeah, you just paid the registration for me. I said, sign up for Uber and Hush. Sign up for Uber, eats and hush. Go drop off some burgers if you don't want to buy a sitting

and fart in your back seat. Just go drop off their food. They got money out of here. Let's talk about country ever after. Come on. I'll know. How was that experience? I mean, bling, bling. Okay, so country ever after, I tried out for a national star, which is a country version of American Idol years. It's like a voice with a tractor. Okay, try not to, and there's a lot of, can you do this? What would happen if we did this? Not with country ever after. They will, I listen. You crazy. Your wife is awesome. Your kids are funny. Your dad is one of a kind. We doesn't cut the camera on it. Let y'all do what y'all do. And that was what we did. There's nothing scripted.

People go, is that really him? Everyday. I ain't got time to be nobody else. I can't be Jason Nadine. He too short. I can't be, you know what I'm saying? But let me be me, bro. And country ever after is the only show that's family friendly. There's nothing blue in it. There's no politics. There's no trash. It's funny. You will laugh every episode, you'll cry every episode. But that came from realizing that we had something special. And in the Facebook video, I put it out there that I was looking for a partner for a reality show. And we got the contract in, in a way, hey, here you go. And here's what everybody else makes for reality. You know, and I'm like, no, no, I need, I need y'all to make it

sprinkle and necessarily rain, but sprinkle a little bit. I needed to sprinkle because this, this drift y'all got, I'll do this drill. So they felt like, I felt like we were going to give up our privacy if we were going to open up our home. And my wife was dealing with, you know, still fighting cancer. And if we were going to open up that side of our family to the world, you need to compensate this. And a lot of times people go, what's the cost? What's the value? What's the value? Example, everybody tell me, dude, how much do they pay you to use your music? I said, anybody be done. I gave it all to them. So what do you mean? I gave all of my music, take this song, take this album,

take that download, take this. Why? Because it's gonna be worldwide. I want to hear every personal breath. I want people to hear every transition. Let me get to you to hear the theme song because I created the NAS capital, pay me. The Spotify went crazy.

She's battling cancer, your kids that are acute as hell. Like, is it been positive? I mean, obviously you see the big picture of the brand, everything's done for you. But it's been, it's been so positive. Literally people walk up to us with tears in their eyes saying, I needed your show. I had guys look, no joke, I had guys looking me going, I didn't have a dead. I don't know how to be a husband or a daddy. I literally watched your show and it's changed me. It's changed my approach. It's changed so much because I didn't have an example. And to be this country cousin for so many people, to be this country cousin for business entrepreneurs that say, you know what, this dude literally started

off singing on the street, made a label in his garage, does his own booking, he's making a killing. I can start my business. A lot of times people only point out, what if you fail? You can succeed a lot of different ways by starting your own and doing your own thing. And the takeaway from country ever after is, it put us in everybody's home. It put us on everybody's phone through an app. And I'm more than grateful for Netflix. I'm more than grateful for Roma and Mark and Al's Best because they allow me to tell my story in truth. A lot of times you get on media, they can say what they want to say. This our story, this is how we really live in truth every day.

He is in the workout rotation. I just showed you a taste. Okay. So the thing about the thing, if Aldean dropped a new song every Friday, you'd buy it. Yes. Me too. Me, bro, me too, because I love what he puts out. So what I'm saying is, is you can't put out enough content for consumers. The new music industry is quality, consistent content. If you can drop a good song every week, mixed master and build a fan base. What happens with the algorithm of spotter? Can we, can we get a real? Oh, yeah. Get real. Get real. Algorithm of Spotify is this. If you, if you, if I drop a song and you follow me, you listen to more than five seconds of that song.

The next week on drop one, you get a ping that says coffee dropped the new song. Why because they want to fight against serious XM highway? They want to be all those radio stations that are digital to say, we want you to stay here and give us your money. So we're going to give you, we're going to make success stories of the artist.

I love it. I don't have to have a whole album anymore. When I get down with a song, get a cover, put it up. Guess what? You're going to get a ping that says, coffee dropped the new song. Then you're able to go from 6,000 followers to 10,000 and nine weeks. You go from 60,000 to 500,000, four months. That's real money. Every one million streams, you get a $7,000.

I'll do that. I'm like. Walk up this mountain. Wait before the sun. Focus on when I'm being number one. I'm in the song. That is the first song on the red cast. I love it. First one. Yeah. Yeah. My motto is coming from life stories. All right. So literally I'm in Nashville recording, right? Guinea Greenberg. It is all the guitar from Tim McGraw is in the studio. With me, Kid Rock was my kid Rock's drummer was drumming for me. Eric Church is based by like my band would like the country of benches. Run is crazy. So there's this old dude sitting in the corner. He ain't happy about not a bit of beer, face is 10 a.m. Hey, God, bye. His country music. I want to drive him been measurable quit with all his happy country.

I'm like. All right. I hope just joking around. I'll open up Facebook. I see my ex's profile. Every status she had with about her new boyfriend, all my new boyfriend. He can go up in the butter. He's strong. I'm going to go up. All my new boyfriend. He can go up in the butter. He's strong. I'm like, why would you go all my new boyfriend? He can swim back with me yet. He tried around his neck. He's strong. I'm like, just do something like Chuck Norris. I want to see what's like. I saw his face and all the song about you. I saw you in Walmart. Come on. You were old and he just had it. We've only been broken up. About a week and a half.

Hey. I'm not jealous. I'm just telling you. You left me for it. Something to look for, kill you. And I was no dissonning. And I'm listening up. Your new boyfriend is ugly. And I'm glad it is. Don't y'all go get married. And have some ugly kids. Hey. Who hasn't wished it on their ex? Come on now. Bro, life gives you music. If you got to sit in the room, you run out of ideas. Life gives you music. We've never never been serenaded on the Radcast. We've got a lot of firsts. I love it. Can we get a rid of a Radcast original? All right. Keep going. Anyway, it comes from life. If you don't have this joy, do something else. If you had a job that you can't stand, go find a new one.

So for me, four years ago, I put myself on a 60 month plan to be at $60,000 to sing for an hour. I wanted to put that price out there to shoot at it. How do I bring that type of value to a buyer? How can I sell that many tickets if someone wants to have me at a venue? How can we sell that much beer if it's a place where there's a beer garden or whatever? And I never wanted I never chased the Nashville record celebrity side of it because I felt like having customers. I mean, having fans. I mean, having customers would be more advantageous for me to keep it the support going until a partner from Nashville said let's do it. What's they did?

So I sounded 50, 50 option with riser house records. So riser house put out John party. They put out mutual tin penny. They have Dylan Carmichael with the new song. I'd rather drink a hot beer. You know, then take his old woman back. I don't know. So Jen Johnson over there came from big machine, which is Taylor Swift. Dan and Shay and the FGL boys and Cadillac three and all those. And they just started a boutique label and I love what they do. And we get 50, 50. If the record makes 10 million, they get five, I get five. But I get country radio out of it. And country radio makes you a household name like that. I've seen guys with less talent make more.

I haven't been to a bad number one country hip hop and or hip hop. Sick, a cop. Radder fad. It's red because I know it's coming over. It's some stuff. Unlike, I'm so mad. I didn't create that. It's red. Cool. Oh, we're going to see all we're going to see some collaborations from. Absolutely. Okay, all right. Yeah, I caught for it now in the studio right now. Oh, yeah. Alright. He sold them. Number two. Fancy, Fancy, like. Well, it's a, it's a, it's a good, it's, it's rad and it's a fat at the same time. Walker's a good dude, bro. Yeah. No, he needed, he needed this win. He needed this win. I mean, he's been shooting videos with like his church videographer. You know, you know, you on a label, like, get his mind of chance, country radio didn't

touch it. Did he went crazy on TikTok? Yeah. He needed to dance with his family. His daughter. Yeah. So they can work for you because the label ain't doing nothing. You know, he just, he created an A&R team just by meeting. So it is what it is, but it's a fat, but it's kind of red. Yeah. I agree. Dolly pardoned. Radar Fad. Radar. Dolly could get it. Dolly could get it today. The best three minutes of her life today. All right. I'm gonna tee you up here. Country ever after season two. Radar Fad. Oh yeah. I'm dead. Y'all know what it is. I know. Hey, your country cousin is a real dude. Come on. Can I put that in the show notes, Ryan's country cousin.

And 10% of our money is going to the food bank because you guys, there's a lot of kids that don't eat unless school is in it. They literally take home extra food over the weekend because they don't have food at home. And then when breakfast hits the school, they eat it because they don't eat for two days. So we have to start filling food banks and shelters. We have to do that. I'm telling you, especially with the economic situation we're in right now, hold on to the conversation. Let's not get too real. Anyway. No, no. No. And she said, you know, a lot of these kids that they didn't eat their breakfast and lunch at school. That's their two meals of the day. That's only two.

That's family. Hey, man, where can everyone keep up with everything? Coffee Anderson. Facebook dot com slash coffee, coffee is filled like coffee with the EY, C O F F E my blood. Hey, my name is Don Colby. We don't like this like the drums, but it's all F E Y Anderson and Instagram Facebook, add me on Spotify, add me on your iTunes and Apple music just at the plus. That's going to help us right now and looking to buy a bus, a new bus, so we can keep rolling and push my assistant's working. She's like, mm-hmm. Right. Yeah. That's puppy. Leave me alone. So it all helps. It all goes together. Email me. Go to coffee Anderson dot com. We have Patriot gear, hats and shirts to say Patriot and I just love people, man.

You can do it. Follow winners. Don't listen to anybody. I had a guy tell me, hey, man, I don't tell you how to make a million. He was asking me for money to stop something. Get around one. Get around one. You are the circle you keep that I want to stay in touch, brother. And I want to get you to Grimble sometime. I'll stay in touch on that. And maybe we can figure something out that works. Yeah. Let's just route it. Let's make yours an anchor date. That way I want to hit you financially and I'll build some other stuff around it. That way you want to feel it. I love it, man. Well, yeah, man, well, we really appreciate coffee Anderson. You know where to find him.