Title: Courtney Bagby Reveals Secrets On Influencer Marketing and Reality TV Stars?!

00:01

You're listening to the Radcast, a Top 25 Worldwide Business Podcast. If it's radical, we cover it.

00:13

Here's your host, Ryan Alford. Hey, guys, what's up? Welcome to the latest edition of the Radcast. I'm Ryan Alford, your host. And we want to say thank you for making us number one in business marketing on Apple and climbing the ranks elsewhere. Saw we were like top 100 in the world at any genre. Courtney, can you believe that? Any genre. That is amazing. That's so amazing. I'm so happy to be here. I know. Courtney Bagby. Loop.

00:42

Pilling, loop, pillin'. I'm like, I don't know. Yeah, you said it right. You said it right, Ryan. Don't doubt yourself. I'm just getting reinforcement of your name. That's good for you, but I'm just, like having to really get my syllables in the right order there. Oh, I know you just got married. Right, so carrying the names. A lot of people know you. CEO and founder of Little Red Management. I like that. I'm thinking like Little Red Book. Is there something like that? My Little Red Book or something?

01:12

I feel like you're thinking about the black book, the little black book. I want it to be red though. I want it to be red. It's more fun for sure. What's Little Red Management? Yeah. So Little Red Management is a management company where mostly I want to say reality stars, maybe some of your favorites and influencers in general work with me.

01:37

and I'm their talent manager, I am their talent manager and handle all of their brand partnerships. So I'm constantly working with brands and talent to figure out the right sort of brand partnerships that might make sense for them. There you go. I know we're gonna dive into all that. I love it, I think people understand that. Today's world, like five years ago, we'd have to spend two hours explaining that, but I think in today's world, everybody gets that. Everyone can be an influencer.

02:05

Right. I was going to say, and I don't think you can go on Instagram or Tik TOK these days and not see a sponsored ad in the first three minutes of scrolling. Yes. So you started your career, though, at Oracle. That's heavy B2B, right? Or at least I think that I know they have a consumer arm smaller, but my mind goes B2B and then we're talking influencers and celebrities and cool shit. I'm like, OK, I like.

02:31

All right, maybe you just wear both sides of the fence where you like this cool, like deep down, you're like scientific, but you're just cool. It was funny because really all of my internships in college were around like marketing and social media. And then when I saw this opportunity at Oracle, it was like internal communications. So.

02:52

I still did, I did like their internal newsletters and I did, it was so random, like their new college graduate program. I hosted events and like planned events there. So it was like very much still like a marketing cultural type role, but like for internal employees versus.

03:13

like a direct to consumer brand, which was like super random. But I like had applied to so many positions in LA in the Bay Area. And it just made sense for me when I got this opportunity, especially going out of college, I was like, I guess I'll have to take a back burner on this influencer game and take a job that like really actually paid well. And I could move home, save a little bit of money. And, but I knew that like my longterm goal was to.

03:42

moved to LA at some point. It was just when was the question. Tanner Iskra I think it's good though, because certainly the internet and today's world has opened up the opportunity for anyone to become an entrepreneur at any stage. And I would never, hell, I coach people all the time about doing those things. But so I'd never get in the way of it. But I do think going to work, especially for a big corporation, it teaches you a lot. You learn a lot about the way the world works.

04:10

how brands and the companies like that size, the way they think about things, the way they're organized, the way the information flows, and the dollars and cents of certain things, that I don't think it's a bad thing for people. It's usually more beneficial than not to experience that. And I would say I 100% agree. I think that most people think it has like nothing to do with what I do today, but it has everything to do with just the fact of I was all about

04:37

writing emails all day and business communications and learning that. And I was like internal, um, internal customer service for like our whole organization, like I did so much for the senior VP of again, that went to the CEO, reported to the CEO of Oracle. I had to do so many different things for Oracle that taught me just day to day, how to speak today, like you're just like have a conversation on email. And.

05:07

how to make newsletters and there's just so much, how to be good customer service to brands that I work with and talent now. So it's just, it's so insane that no one even asks me about Oracle now. So I'm like flattered that you asked me about it. No, it's not me. And I think you nailed it. And I run an ad, this, the Radcast has become a job itself and then one of my favorites, but I do run an ad agency and we work equally with like B2B and B2C

05:37

our whole moniker is it's B to H, it's business human. We like to distinguish these things, but there's still humanity on both sides of it. And whether it's influencer marketing or newsletter marketing or email marketing, there's learnings to be had for how you communicate and how you're effective. And the emotional connection that has to be driven with communication and through processing information and doing these things. And so.

06:05

I think I see the direct correlation and I think it's probably helped you have some of the success. What's, what's the, just the juicy stuff here, Courtney, you know, everybody holds working with influencers. Give us a good story or let's give us something juicy or just somebody you're working with. That's been fun.

06:22

like when I think of juicy, I think of like annoying things that happen. Oh, that's me fun. Not necessarily like who's what? Who's the most dramatic person? Not necessarily that unless you want to go there. Literally, no, and I won't name names, but it's just so funny because I think a lot of the campaigns that I do, I'll do campaigns with Nike and someone from the Bachelor just to give a little heads up into those sort of brands that I work with, or I'm doing something with American Express right now.

06:50

and things like that. And it is very rewarding seeing all of the campaigns come to life and helping navigate those and make them happen, right? Pitching the American Express and then actually happening is so rewarding. But it's so funny because when I think of like, when you're like, tell me the tea, I just think about how much like this whole morning, even when I was like, oh, we can reschedule if you want. I'm literally like babysitting some of my talent.

07:18

all the time being like, hey, I need this by Sunday at 8 p.m. Like that is the latest you can send it to me. Absolutely, I would say half of the time, I cannot get things on time. And it's really frustrating, but yeah. I would say that's the crazy, just my sort of day to day is just like figuring out how to make these campaigns come to life, negotiating all day and

07:47

know, I also get some fun behind the scenes of who's dating in this reality TV world, or maybe get the pregnancy news being the first one to do that and working with like people and us weekly and stuff to announce those fun life moments. But yeah, those are like the day to day like, the fun stuff. And then like the not so fun stuff. Like to go back to what I said, most people know what it is.

08:13

I want to be like hyper specific for like our audience to try to understand. Cause I do think for the average person that's not an influencer that knows of these things, obviously they know the terms, they see them and they know. Even my wife and I joke, it's like, so I'll come home and there's 17 boxes on the front porch and I go, you got influenced. We, we literally use that term on one another. When we see something, we're like,

08:41

That's not something you would have just bought on your own. But anyway, but my husband the other day goes, babe, what is this? And I was like, I told you I was buying things on Tiktok the other day. Yeah, he knows I would never come up with this like weird ring dish on Amazon. Yeah. My wife's usually combining like cleaners or doing something like it looks like a science experiment. I'm like.

09:08

Where the hell did you get this from? Like, who showed you this? What is this? But so from, but in a nutshell, influencers come to you or you go to them and you are negotiating brand deals. You're managing every part from, okay, here's the sponsors that would make sense for you, the companies that might, and then pitching both the brands on those opportunities and just trying to get the look out for the best entrance.

09:37

of your client who you're representing? Yeah, I think there's two ways. So there's a lot of agencies that come to me. I would say like mostly influencer booking agencies sort of thing, because I'm sure there's so many terms of agencies these days. Yeah. But I do feel like those are the ones that specify in booking talent for social media campaigns. And they'll come to me and they're like, hey, Courtney, do you have anyone who has a Hyundai that lives in Los Angeles or New York?

10:06

on TikTok and I can specify those, maybe even just one person that has a Hyundai, right? Do I really know if all my clients have a Hyundai or whoever has one, right? And I'll pitch that one person and then they'll come back to me if they're interested in them, ask for pricing. We go from there. And then the other side of things is, okay, I see my client and this is like a really fun example where I'll see my client post like these glasses and she's asking her following, which one should I get from this company, from Zenni?

10:36

let's just say, because that's like, that was a company name. And she posted on her story and it was totally organic. I literally sent the screenshot to the brand and was like, Hey, like my client would love to work with you. She just posted this like organically with her followers helping. And the next thing we know, we have a campaign for her to post and like the next month doing like a real and whatever the deliverables are and we're talking. Money.

11:01

all that happens. On the other side of things, there's so much rejection, right? I'll reach out, people ghost me, maybe not respond to me. I'm not interested in my talent, right? You just have to get, you have to also have to find the right person. So I think that there's like a lot of that as well. But it's never, I think that people just assume it's so easy. And it's even when I bring my clients an opportunity, Ryan, like I'm like the amount of time that I've already spent getting you.

11:31

This offer is a lot of time. Like by the time I'm like going back and forth, trying to find these people following up, it's a lot of work. It's not just, Oh, here's the offer. And it just popped in my inbox. No. Oh yeah. I know. Cause we do this at our agency. We're not, it's not our one and only specialty, but we do it enough. And my producer, Cameron does it even for our own show. I know she's sitting here like nodding, like it doesn't all just happen. And you're so

12:00

The truth of finding the right person. Good grief. Yeah, who is the right person? Well, I'm getting my notes out, Courtney. That's the thing. Yeah, and it's hard. You don't know. Like, I always love those brands that are super transparent with me about like why they're not booking that talent or why they're not interested. Maybe the numbers are too low, whatever, not on brand. There's so many things that can be helpful, but.

12:23

It is so frustrating when, especially when you've seen so many ads for like children's place all over the internet and you can't find the damn person that does like that books talent for children's place. And you're like, I know you're somewhere, like, I know you would probably like one of my clients, but yeah, that's the like day to day of. Okay. What do we do every day and pitching, right? Is there, can you name any names of influencers you work with?

12:52

Are there any names that can be had like who are we talking about? Do you watch any reality shows? Are you kidding me? Of course I do. Do you watch? Tell me the bachelor and the bachelorette. Like, I'll admit, the last two years has been a little. We have been very busy, but I can tell you, I watched my wife and I watched at least eight or nine seasons, whatever they might have been. Yeah, you should be. Oh, I say guilty pleasure. I don't really give a shit. I don't.

13:18

care what people think, but like I say guilty pleasure because more of just the time that we spend doing it, we want to carving it out. But we used to watch that. Look, I grew up watching the real world. I'll date myself like, okay, I was the original. Do you know Cory Wharton? Yeah, I know the name. Okay. So I work with Cory Wharton and his girlfriend. They're on Teen Mom now and he's still like on the challenge all the time.

13:41

I work with Claire Crawley and Becca Kufrin from Bachelor and some other people from Bachelor in Paradise and worked with them for four years. I don't know if you ever watched like Big Brother, Amazing Race, but I work with Nicole Fransel and her husband Vic and they were both on Amazing Race and Big Brother together. I work with some people from Love is Blind and yeah, I'm constantly working with new talent as well. It just depends.

14:09

I've been in this industry four and a half years now and a lot of them I've worked with since day one, since I started my company and doing outreach. Not actually a lot of the ones that I just named, but in general, most of them that I've worked with since day one and it's been great. Do you know Morgan Willette? Yep. She was dating Johnny Bananas. Oh, wow. Really? I feel like you would know him, because of real world. Yes. Yeah. I know them. How do you know Morgan then? I don't know him personally. I just know the names. I've heard these names.

14:39

Okay, so you know the name. Yeah. But she was like one of the first people that I like slid into her DMs, like when I was working at Oracle back in the day and I'd be like, Hey, can I help make your website? Can I help do anything for you? Volunteer my time. And it's got me a lot of, it made me, it helped me make a lot of relationships with people that like I have today. What's the most like popular reality TV show today?

15:06

Like it's truly reality TV. What's, Bachelor's probably still going to be up there, but is there, what's like? I feel like the biggest one recently has been like Vanderpump rules. That's just been like talked about, I would say like the last year. I would say a lot of the Howl's Wives are really big. Yeah. Kardashians, of course. Of course. I do think that Survivor and Big Brother, they have a big viewership, but then you have all these new Netflix shows. Love is Blind, Too Hot to Handle.

15:35

that all get a huge substantial following now. The circle, if you're talking about followers wise, I feel like all these Netflix shows trump everyone else. Although I will say that like, all the Teen Mom people have like over a million followers too. So it's definitely those MTV people have been watching probably since the real world days and they're huge. I think this challenge has a huge following. When I go across like,

16:03

When I go travel and I talk about reality shows and the people I manage, like everyone really does watch like MTV shows like that. I feel like more maybe worldly wide known, which is crazy. Netflix for sure. But yeah, the power, the power of Netflix. You brought that up and I've on different topics that has come up, but it just how big it's in scale. It is. We're talking to someone who an actor,

16:32

or his agent or someone just didn't even, wasn't even on the show. There's just like a conversation they were talking about, like their show got thrown up on Netflix and it's been like a revival of sorts because of how just the scale and the volume of people watching. That's the thing. I forget what it was. I think it.

16:50

Was it the challenge? There was some like MTV show or something and people go back and watch all the old seasons too on Netflix. So it's just hit or miss, but it's crazy because there are some Netflix shows too, that are just like totally not getting the viewership that, that they think too. So it just all depends on how much marketing dollars, I feel like are behind these too. Exactly. What's our fascination?

17:15

with all the reality TV. I know what it was 20 years ago, but now it's produced more a little bit. Is it still the same thing? Is it still, or is this like the modern soap opera? Or is everybody just there for the potential train wreck? Ha ha ha. Probably the potential train wreck and getting entertained week by week and being like, oh my God, my life is so much better than that.

17:39

Right. No. Or just like the fun competitions and it's lighthearted and you don't have to really think behind the TV show. Like I know a lot of shows that like my husband will put on or just like any sort of other shows other than reality. Sometimes I'm like, oh, this is like making my brain work too hard for this. And I just worked all day. So I think that sometimes it's just, it's just like fun, fun shows to watch lighthearted and you're not going to sit there and cry about it or have to figure out like.

18:09

who murdered someone. So we think that that's why it's so big. But I do agree with the fact that I don't know about you, but it's just like how like every season of Bachelor is repetitive. It's the formula formula. And I think that we all think we all want something different, but the formula, the winning formula. Did you watch Golden Bachelor or are you watching it? I'll be honest. Oh, here's the thing.

18:32

It's got I've gotten busier. I don't want I haven't had as much time. And that was probably like the first thing to go for sure. But Chris Harrison left. I and I like just Jesse's a friend. Jesse's on the board back here, Jesse Palmer, like I just see not text occasionally. But it was not an issue with him. But it's almost when Chris has left a little bit of the heart of the show left for me or something. I don't know. That was.

18:58

Just to know my husband will say the same thing, which is like so funny. Cause to me, I'm like, no, but it's all about the contestants. Who cares who hosts it? That's how I feel. But I think that world that I think in general, it was starting to go downhill in the sense of just honestly, even Ryan, people who went on bachelor to get a following and stuff, it's really hard to now these days, you, you will probably not walk away with more than like 200 K following if that's.

19:28

if you're lucky as a contestant, the people that used to win used to have 1 million, 2 million. It's insane. It really is. How do you like would work? It just goes to show you. It does show you, you know, maybe what which ones have people that are on social or that have the pull or the influence to drive more usage up. It does make you wonder, like when you're talking with brands for these influencers, how

19:59

Everything's always about sales. I get that and you get that. But like being a marketer and under an agency, and we do some Ecom, we're very good at it. We don't mind being responsible to outcomes, but not every outcome in marketing is a sale. And so I'm sure you deal with this, like the campaign, it's success or failure as if it sold more than they paid you. And it's, I get why a brand would think that, but it's-

20:28

That's gotta be a tough one to manage, I would think, from your end. Yeah, so it's weird. So I feel like for the most part, Ryan, I would assume more of the agencies that actually book my talent are probably dealing more with that. But I do get it. For sure on the weekly basis, where someone will ask me, hey, can your client post another follow-up?

20:52

Can they post another story with their link and code again? And blah, blah, blah. And it's really hard because I have to set those boundaries and protect my client. That's not what they were paid for. Like I cannot promise. And they almost, I would say most brands and agencies know like when they come to me, I can't guarantee them sales. I'm not going to ever say that. Like someone will say, oh, can you send us people that will get three times investment back to us? And I'm like.

21:16

Honestly, I can't promise that I don't feel comfortable doing that. Absolutely not. You can't come to me and say that. But what I can say is, Oh, here are the people that are read book. Or if people ask me like, like, how can our ad do better? I'm like, okay. I always refer to boosting and just doing other things. I think that it's out of the norm right now to just do campaigns without paid behind it in any way, or at least like giving them.

21:44

the content to use on their end too, because I feel like, like, obviously at the end of the day, they're paying our clients or they're paying talent for content. And so I do think that they have to use that. Yeah. And some of their advertising in order to be, make it worth it. Yeah. Cause think about this, I'll use the analogy and I want to go down this road because, you know, we have, we have people listening to our show that might be influencers. We have brand CEOs, the list and marketing people. So

22:14

I wanted to bring this up for that very reason. And I think about this, like 25 years ago, if you hired Tom Cruise to promote your brand, but you didn't put it on a TV commercial, you just had him show up at trade shows and maybe some outdoor boards, would that be an effective use of Tom Cruise? So that's like the equivalent of getting a reality TV star with 1 million, yeah, they've got followers.

22:41

But the algorithm, even for them, is going to be 1%, 2% showing their non-paid. So you don't get the reach and frequency unless you put ad buy slash commercial buy behind it. Yeah. Yeah, and I think that a lot of it, too, is it is hard because I think that, like, even talent, like, sometimes don't understand all this stuff, too. And I'm like, these days...

23:05

Like they have to put, like there used to be a world and there still is. Don't get me wrong. I definitely have to charge more money if they're going to use their face all over their website for a year, like that's still going to happen. But I also think that we're getting into a world where you have to do that in order to be, in order to use that talent. So I do wonder at some point, like are sort of that pricing going to be included because everyone needs ad access now.

23:32

or to be able to use that content in some, and I'm seeing it more and more like in perpetuity where they get to use the content forever. And I was like so against that, but I think now it's sometimes you're just trying to get your clients jobs too. Yeah, that's true. The fine balance on both ends, but. And there's so many micro creators too now and people that are.

23:54

content creators and not reality stars too. I think there used to be World War I was like the only people that had a following were like reality stars and TV personas and stuff and now there's so much competition that it's you have to outweigh that too when you do pricing and everything that's included. Hey, I'm getting brand deals baby. And I'm just little Ryan Alford.

24:13

But you can't, that's the crazy thing. Not crazy thing, like I know, me too. And I have no fault. But it's at the end of the day, it's content. And it doesn't, it truly doesn't matter. It just depends how you're selling yourself. And what they're looking for. And I get on my own. What kind of content you do? Mine's all marketing and personal branding, promote like telling how people do. Cause like, that's what I did. Like when I, I worked in the ad agency business for 16 years.

24:42

on some of the largest campaigns in the world, TV commercials, even people that don't watch TV would remember. But no one knew who I was when I left the agency. Because I didn't, in 2015 I was a ghost town online. And I'm like, but I recognized it. And so I've spent six years on the Radcast, my personal brand in the agency, and all the high tide rays risen all ships. I got close to 200,000 followers on Instagram and we're the number one show.

25:11

and we've got an eight figure agency. So it all works together. And then I've got brand deals on top of that, but like you've got, and so we, I do a lot of council coaching and content around the ways to do that. And I think I do it a little bit different because I try to stay out of the generic waters and get hyper specific around growing your personal brand and what to do and really the why and the how and the levers, shared interests, like.

25:40

the way with which to light the match and amplify certain things. And so do that. And then we're building the Radcast into a media network. So we're gonna have shows that are falling underneath our show. And again, back to the high tide raising all ships, even if they're totally different genres and topics and things like that. So like we work with, you mentioned raising race, Caroline Hobby, we work with her show, Be Real. She was on this.

26:08

been a while, she was a long time ago. So that's been on two years, I think. Her husband's lead singer, she later lived in Nashville of a thousand horses, was really a big country band. But yeah, and so do a lot around those things. And then, but that's what, but it makes, and I think if you're listening, like it pay, I actually, it'll be registered soon. I filed it a couple of years ago and just been lazy with getting it through the thing, but it pays to be known.

26:36

that I've trademarked that line. It's simple, but it's true. It pays to be known. Yeah. Or just to be like badass in the niche that you actually focus in too. Unless you're well known. Because I feel like there's so many. Yeah, there's always more to it than just the known.

26:56

But typically you're not known if you're not worthy of being. You have to be a hard worker. OK. Yeah, you can't honestly even Ryan, like I talked all the time. And like these people that get off reality TV and stuff, you can't just expect to get paid truly. Like in this instance, it's like pay to be known. Like you just you can't like at this point, there's so much competition. Like you have to be consistent with your content. You have to start like working hard and like becoming someone online. That's different than.

27:25

what people saw on TV. Exactly. So you have to like transfer that persona and like do that stuff. So. Talking with Courtney Bagby, Lou Pillin, talking about all things. Really just all, they were having a marketing and a psychology discussion a little bit, but talking branding and influencers and of course, reality TV. Do you work with non-reality TV people? I do, yeah.

27:53

I have some foodies, some YouTubers, singers, variety actors. Yeah. Do you think anyone with a following has every like article I read, I think most of the big brands, they know that this is the path. The TV's viewership is down, like all these things like that influence or marketing is in the playbook. But are you surprised or not surprised? Like maybe the number of brands that you talk with, like

28:22

how proficient they are or aren't in this, or has it gotten pretty good? Like they're aware, they're on point. Yeah, I feel like the people that I talk to these days, I would say like at least 90% plus is like very well-versed in how it all works. And some people will ask me like, oh, how does it work? I have a thousand dollars. How many influencers can I get? And I'm like, good luck. I don't know where you start in that.

28:52

capacity. But I would say for sure, there's so many talent agents, like there's so many talent agencies now, there's so many booking agencies, there's so many people that are doing what we're doing now. And I think I got into it right when it all started. And it was really becoming a thing. A little bit late, but still in it. But it is crazy, because I feel like I went to a panel recently and they were like,

29:19

A like influencer marketing is always part of the media plan now. And it wasn't a couple of years ago. It wasn't, but now it's every single brand. If you don't have influencer marketing or any influencer strategy in there, whether it's gifting or whatever it is, you're not going to like, how are you going to make it kind of thing? What's that was really interesting. That is interesting. And it's, it is his own line. Adam.

29:41

I could see it on the pie graph. Print TV, like back in the day, I'm amazed myself again. Like it was, there were so few things to worry about. Okay, what's our TV campaign? What's our print? What's our radio? What's our auto home? Yeah, but now it's okay. Instagram, TikTok. What do we have on Facebook, Snapchat? What about?

30:02

YouTube, like that's just, that's maybe a third of it. Like, Gifting events. It's just so much. And you wonder, it's so chaotic. I feel like just because it's even for me, Ryan, this is a good example. And I feel like even listeners, people will ask me like, Oh, can you get podcast sponsorships? Like for your clients. And typically it's such a different team that does podcast sponsorships versus social media partnerships. So it's just so crazy because it's every little

30:31

thing that you can think of YouTube, TikTok, whatever, like it's all a different person. It's all like a whole team in this, in these ages. It's like, how do you find that person? Yeah. Cause I'm about to say we're going to have to put our heads, we have to offline, put our heads together. Cause what we deal with in that same thing is, okay, I have a personal brand and I have the podcast. Then the combination of those things, it's huge, but there, there is disconnect usually with trying to get that. Cause

30:59

They don't think about it. Like we package it because I'm an agency and I think about these things, like the value of what, where they could get the most bang for the buck. I'm like, you want me talking about the product. You want me talking about it on the show and you want it on my social media. Like the power of all of that is way more than just one of them. And then it's, they get that, but it's usually getting to the person that can connect those dots. And I think it is such, it almost isn't a package.

31:25

I would say for most of the brands, it is so separate. And even when I say, Oh, my client did so well for you, like for this brand, do you want to book our on the podcast? It's almost, I don't even, they don't even know who it is. Like books, the agency, whether the books, the podcast sponsorship, whether it's like an agency or whatever it is. Right. And then same with vice versa. If I'm doing a podcast sponsorship, it's who's booking the social media posts. And so it is so crazy because it is just totally a different.

31:54

line item of the media plan. What's the personalities of influencers that you work with? Less or more drama than you'd expect. It depends who it is. I think I don't know. It's so weird because I feel like I work with reality TV stars. What do I expect for getting a little dramatic? That's why they're all TV.

32:20

Yeah, like, so it's like, I can't be like, totally surprised, but I will say Ryan, over the years, like, I've had to really set my boundaries and like, figure out and like, work with people that like, I'm on the same team as and versus like, them maybe talking back to me or whatever. I really do have to set those boundaries, make it clear that we're in this together. And I'm not going to like, overly, there's just times where it's influencers in general, and I'm not like,

32:46

It's just in general, I think even humans, right? We're just expect that we're the best person ever and that they're so lucky to work with us as a creator and no, I'm not gonna do that. And they fight back and all this stuff. And it's, it just, it makes me like not necessarily wanna work with them because I feel like at the end of the day, they're getting hired for a job and it has to be a two way street. We have to make everyone happy. I feel like I don't even know how I went with that but there are so many people that are like.

33:12

dramatic or asking all these questions and stuff like that. I'm like, I'm just trying to get this job done. Like what is going on? I don't need this attitude right now. Like I'm already stressed about X, Y, and Z. So yeah. Let me know if you have any, do you have any tips for that? Yeah, it's called wine. What'd you say, wine? Wine or vacay. I have a plant-based product company that I own. It's Plant-Based Solutions to Stress and Anxiety.

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Oh, I love that. We. But that's the thing is a client should not. I feel very strongly right now. I own my own business. You own your own business. We should not have to deal with people that are like stressing us out at the end of the day. We should be enjoying. I do feel like that. We started a business for a reason. Like we want to be able to control who we're working with and like work with good people. So I think it's always like crazy. I'm so stressed out over someone or something.

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And now I'm going to give you the meta of all meta moments. You talk about stress and what happens with dealing with these people. It gives me wrinkles. You know how I get rid of my wrinkles? Caldera Lab, premium plant-based and original men's premium skincare delivered right to your house. And the official skincare provider of Ryan Allford in the Radcast. Courtney, I'm 46. I need every, I can get all the help I can get. Caldera Lab is who I go to. Use Rad Ryan for code 20% off at calderalab.com.

34:39

Tell them I sent you. There you go. You can appreciate that. I do. I really loved that. If there's anyone that I'd ever have on the show that couldn't get mad at a little ad read, it'd have to be you. Like this is the percussion. I know, I'm like, all right, where are they? Come on, Ryan, what's next one? Which one should I read? We could have given you one. We'll think about that for part two. Yeah, I'm in, I'm in. What do you do when you're not working?

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What's your interest? You mean other than watch reality TV? Yeah, of course. Scroll on Instagram, finding other ads. No, truly I feel like that is what I like to do on my free time is like watch TV and honestly watch more TVs of like where I don't have clients on because then I don't have to think about working or managing people. Um, but.

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No, like I love walking my dog, hanging out with my husband, going to the coffee shops. But yeah, I don't, I feel like I never really have any like hobbies. Like I like taking a, sometimes I take photos for my clients. I'm a photographer on the side. I'm just kidding. I thought, look, you have to be hybrid today's world. Like you gotta be running gun. You know, there ain't no time, whether it's money or not, it's more time and okay. I gotta get this shit done. Like you gotta be, I don't know, nimble.

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That's the key to the game in marketing today. It's like real-time marketing and you gotta move quickly. If you promise that brand a post or an image, damn it, if you gotta go take it.

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I'll even be like, okay, can you like send me the product so I can like go take one? I'll go take a photo for you or like a video frame or something. These days, you just got to make it happen. I'm constantly teaching my team that too. I'm like, okay, if we can't get them the product, can we go get it real quick and take a video for them? If you're, if someone's listening and maybe they're a quasi influencer wanting to get in this game, any tips, any recommendations for people that

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or wanting to work with brands or wanting to get down this game. Like what's the, any golden rules? No, look, like my thing is if you want to be a creator and you want to get in this space, like you need to be consistently like putting out content daily every other day. I think that people cannot expect to want to be a creator or an influencer because like, how are you influencing someone if you post once a month?

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sort of things. So I think that's always my number one thing is figure out your niche that you wanna post and the things that you actually like to do that you're gonna be passionate about creating content around, post consistently. There you go. If you want them to consider as someone that's gonna post about them, you need to be someone that's already showing up and doing it is rule number one. 100%. Courtney, where can everybody keep up with you and everything you got going on and check out Little Red Management?

37:48

Yeah, well, follow our Instagram page. We like always post the campaigns that we're doing and some social media tips for influencers and brands. Sometimes that's Little Red and then MGMT on Instagram. And then if you want to find me on Instagram, I'm also, I'm Courtney Bagby B A G B Y for now until I changed my last name officially. Um, but also if you have any questions, feel free to email me at Courtney at little red management.com. MGMT.com.

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I should say. There you go. We'll have all that in the show notes too. Courtney, it's been fun. Enjoyed it a lot. Appreciate you coming on. Yeah, it's so much fun. And if you wanna learn from me directly, join my newsletter, RyanOffer.com backslash newsletter. Sign up. I give daily advice on marketing, personal branding, podcasting, life. Give that a shout. Join that, it's free. It's daily. Just like this show, give away our best advice. Hey guys, you know where to find us? Theradcast.com. Search for Courtney.

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Bagby, you'll find all the highly clips from today and we'll have all her links and our links there in the show notes, do us a favor, give us a review, good, bad or indifferent, we gotta get that feedback and we appreciate it. Or to find me at Ryan Alford, verified before you could buy it. We'll see you next time on the Radcast.

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To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.