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The Week of November 03, 2023 Marketing and Business News: Elon Musk Unleashes in Fiery Joe Rogan Podcast: Warns of the Woke Mind Virus
The Week of November 03, 2023 Marketing and Business News: …
In this episode, highlights include Elon Musk's candid remarks on the Joe Rogan podcast, discussing Twitter and criticizing George Soros. T…
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The Week of November 03, 2023 Marketing and Business News: Elon Musk Unleashes in Fiery Joe Rogan Podcast: Warns of the Woke Mind Virus
November 03, 2023

The Week of November 03, 2023 Marketing and Business News: Elon Musk Unleashes in Fiery Joe Rogan Podcast: Warns of the Woke Mind Virus

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In this episode, highlights include Elon Musk's candid remarks on the Joe Rogan podcast, discussing Twitter and criticizing George Soros. Technical glitches marred ESPN's broadcast featuring Aaron Rodgers' vaccine remarks. The episode explores new marketing trends like free mobile networks for Gen Z ads, Steak-umm's anti-deepfake approach, Best Buy's livestreamed holiday sales, and Cracker Barrel's Dolly Parton-inspired rewards program. Also, a preview of Musk's upcoming X user dating app and a plug for their newsletter and personal branding courses. Stay tuned for the latest in marketing and business!

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Welcome to The Radcast! Your go-to source for the top marketing and business news! In this episode, Elon Musk's candid revelations on the Joe Rogan podcast, where he criticizes George Soros and discusses Twitter's control dynamics, set the internet abuzz this week. Meanwhile, ESPN's Pat McAfee faced technical glitches during a broadcast featuring Aaron Rodgers' controversial remarks on vaccinations.

Discover the next big ad channel captivating Gen Z's attention: free mobile phone networks. We'll also explore Steak-umm's innovative approach to highlight the dangers of deepfake technology and Best Buy's groundbreaking move into livestreaming holiday sales events. Plus, find out how Cracker Barrel is embracing Dolly Parton's 'Rockstar' era to promote their rewards program. And if you're curious about Elon Musk's latest venture, don't miss the details on his upcoming dating app for X users. Stay tuned for all of this and more! 

Don't forget to check out our newsletter for daily Ferrari level advice and explore the exciting world of personal branding with our free introduction course. Join the conversation and stay ahead in the dynamic world of marketing and business. Let's dive in!

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Transcript

 

[00:00:00] Ryan: You're listening to the RADcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to your first RADcast of November 2023. It's November 3rd, our weekly marketing and business news of the week. I'm joined by my friend, my business partner, my co host, Chris Hanson.

[00:00:35] Ryan: What's up, Chris? How you doing today, man? Hey, it's rocking and rolling, baby. Got a successful Halloween. Hey, yes, it was successful. I had two bucketfuls for Nash. Nash took the crown even with a busted hand. Uh, he, uh, filled up two bucketfuls and, uh, He proceeded to, uh, categorize his candy when [00:01:00] he got home and, uh, he's like his mother, he's very organized for a seven and a half year old.

[00:01:05] Ryan: And so he, uh, he put all of his. Uh, candy into piles, the chocolate based, the gummy based, the hard candy, it was completely organized and I went in there and I said, which ones did daddy get? He said, daddy, I like them all, baby.

[00:01:24] Chris: He's like zilch, brother. He's like none. See your way out.

[00:01:27] Ryan: He's like, unfortunately, daddy, this year I, I think I got everything that I like.

[00:01:32] Ryan: I'm like, you son of a. That's so funny. I, I got nothing and then I went, proceeded to, uh, one of my older sons, Hogan, he, uh, I snuck a couple out of his while he was in the shower, but, uh, it was successful. We had two Spider mans, Nash was a hot dog and Clayton was, uh, an escaped prisoner. Hopefully, uh, [00:02:00] hopefully the only time he's going to be, uh, wearing that orange suit.

[00:02:07] Ryan: Yeah. And if you knew Clayton, like of all my sons, like literally like the best kid, like the least likely of any of them to ever, uh, Getting that kind of trouble and that's fine. Yeah, so it was good. It was successful and a good Halloween week. Lots of candy laying around. I'm going to be having to fight it off or I just lean into it.

[00:02:36] Ryan: You know, it's one or the other.

[00:02:37] Chris: I say lean in, we're in that season, you

[00:02:39] Ryan: know. Yeah, exactly. The, uh, speaking of seasons, it's, uh, the Joe Rogan Elon Musk season this week. Yeah. For those of you who didn't see, he got a couple things on Elon this week, but, uh, he was on the Joe Rogan podcast and, uh, Doing his best of the woke tales, [00:03:00] which I, you know, I can get behind the keys.

[00:03:02] Ryan: He's right more than he is wrong. I'll say that is, uh, is a little crazy. He gets, uh, you know, he throws money around and, and says things that might impact my bottom line. Maybe a little faster than I would have, but maybe once you get that, maybe once you get that much money, you don't care. Which, uh, he clearly doesn't, uh, you know, and Joe asked him about the valuation of Twitter.

[00:03:27] Ryan: You know, he bought it for like 44 billion and now it's worth about half that. And he said, uh, basically he was, uh, his concern was over the corrosive effects on civilization and its spread of the woke mind virus. The way he words

[00:03:47] Chris: things is.

[00:03:49] Ryan: Yes, he's a true, uh, ad guy, I guess, with the, with, uh, the way he, uh, phrases things in headlines, [00:04:00] but he critiqued, uh, the way COVID, the ventilation treatments and like, like all this other stuff.

[00:04:09] Ryan: And then, um, they said that they were shooting arrows at his cyber truck in the parking lot. A bet that musk won or something. Ha ha. I was like. So he's made

[00:04:21] Chris: electric armor plated

[00:04:24] Ryan: vehicles now. Yes. Exactly. Um. Have you seen those things?

[00:04:30] Chris: Yeah. They're big. I mean, they're gnarly. They're, they're, they look straight

[00:04:35] Ryan: from the future.

[00:04:35] Ryan: Do they drive or, are they around in Miami anywhere? I

[00:04:40] Chris: think I've,

[00:04:40] Ryan: may have

[00:04:41] Chris: seen one. I want to say like in Houston, to be honest with you, I don't, like, I don't even know, are they available

[00:04:50] Ryan: to the public? I don't know. I thought I heard there were a few in the wild, but you know, I don't know that they're like commercially available.

[00:04:58] Ryan: So I figured if there's [00:05:00] anywhere you'd see them, it'd be Miami. I'm surprised I haven't seen more, honestly. But much like, uh, Musk seems to be starting to be a regular on Rogan every now and then. And I'm sure Rogan doesn't mind. It jacks the ratings, kind of like... Huge. Yeah. Exactly. Same thing like Aaron Rodgers, his Tuesday spiel on McAfee.

[00:05:24] Ryan: So it's, uh, we'll stay down that line. Uh, McAfee had Aaron Rodgers on, uh, this week and Aaron went. Dressed up as like a molecule or something from, from COVID for Halloween. And they were talking about that whole segment and it was on ESPN and it blanked out. Supposedly just accidentally.

[00:05:53] Chris: Isn't it funny how that happens?

[00:05:54] Chris: Yeah, free speech. The stream just

[00:05:56] Ryan: cuts out. Just happened to cut out when [00:06:00] ESPN knows like how many sponsors they have that are, uh, you know. Pissed off. Not a fan of, Rogers is not a fan at all. The uh, I don't know where they're gonna go with all that shit. It's once you get Pat McAfee on your show, I don't know what they expected to happen.

[00:06:20] Ryan: And you know, Aaron Rogers is coming on every week. Right.

[00:06:23] Chris: Like, did you think this would be a controlled

[00:06:25] Ryan: environment? Exactly. It wasn't just gonna be some F bombs and shits and cursing. Pat's gonna head down a few avenues, especially if Aaron Rodgers and whoever else is on, so. He's gonna have to either take, they're gonna have to either give it up or uh, I think, who knows, it's hard to know whether it was truly a mishap or not, but it seems fucking coincidental as shit, you know.

[00:06:53] Ryan: It was very suspect. Exactly. And so it's like, free speech or not, [00:07:00] uh, it's hard to say. The uh, in other news. I thought this is pretty interesting and I think this is where you're going to start to see things going, uh, there's going to, there's going to, I worked on wireless a lot with Verizon back in the day and they have these things are called MVNOs, which for in other words, these are like the sub carriers that roll off of the Verizon, the AT& T's, they work off of the same networks, some of the agreements so that you don't have antitrust laws with wireless networks is they have to allow other individual phones with an AT& T number.

[00:07:36] Ryan: Subcarriers to use their networks and to lease their networks. And I'm, I'm simplifying a fairly complex business thing, but they call them MVNOs. But the, they're going to start having, and there's already one, um, that's called TexNow that's allowing free service, [00:08:00] free, free phone, free service. To the younger audience, because essentially what you're buying is an ads are free flowing on the phone at all times.

[00:08:11] Ryan: Right. So again, it's no different than like, I guess one of the, if you think about like some of the streaming networks that were free or have ad supported. Right. So it makes sense because I mean think about I mean a cell phone serves what 50 bucks for a single line or whatever and if you serve unlimited ads Across these and what people are paying for ads now, you can understand why it starts to add up Yeah, there's plenty of margin

[00:08:41] Chris: there to give away 50 a month exact captive

[00:08:46] Ryan: audience, yeah And so there's this article on ad age about text now, and I'll read a couple of the highlights text now is capitalizing on Gen Z's mobile usage by offering a unique ad supported [00:09:00] free phone service it right now they've already attracted over 10 million users in the U.

[00:09:04] Ryan: S. It offers a platform for brands to reach. The digitally native and diverse generation who prefer experiences over possessions and value inclusivity and diversity. So they got to throw in like every, uh, stereotype for that generation. That has nothing to do with this article. Gen Z making up 40 percent of global consumers is cautious about sharing personal information, but is open to engaging with creative and non intrusive ads.

[00:09:28] Ryan: Have a hard time believing that's what they're getting in this experience, but Textile's model challenges traditional mobile services offering cost effective solutions and strategic advertising opportunities and collaborates with major carriers for expansive coverage. Their ad strategy includes tailored, integrated user experiences, providing value both to consumers and brands looking to connect, to connect with young audiences.

[00:09:53] Ryan: Interesting. And, you know, I don't know how much I believe that, how intrusive they are, [00:10:00] but I will say this. It's an interesting strategy when you think about businesses that have, when you have like these other monetization channels and, What you choose to give away versus what you monetize. Because sometimes you can give away a portion of what you do as a business because you monetize at a higher level, um, across different things.

[00:10:31] Ryan: So in this case, they can subsidize the cost of the phone and the service because they get enough ad agreements. For the number of users that they have. And so, I would think it's a scale thing. I'm not sure how they made this work when they only had 500 users, but now they got 10 million, it becomes scale.

[00:10:51] Ryan: Right. And, it's no different than a little bit, like you talk about, and I've had people on the show this week talk a lot about like online [00:11:00] coaching and everything. Like, well, I give away all the advice, but then the, like, execution and Um, doing it for you, the service is then the cost, right? So like for us as an ad agent, like, and I, and I kind of deploy this sometimes, like, I mean, I'll, I get away.

[00:11:18] Ryan: I don't hold back any of my recommendations, like as far as my learnings in marketing, but then, but if you want to execute it for your business, if you want to get it done. You got to pay us to do it. And so I think there's a lot of instances of this in business where if you think about what you, the service that you could provide and the knowledge that you have, because a lot of people get real, you know, Oh, I got my secrets.

[00:11:44] Ryan: I've got all this stuff, but knowledge has gotten cheap. It's really the execution that still takes the getting things done and making it happen where you see the difference.

[00:11:56] Chris: I can have the knowledge all day, but if I don't have the strategy to execute, [00:12:00]

[00:12:00] Ryan: then it's useless. Implementation. Yeah. It's related a little bit, I think, to this on a different level, but I do think it's interesting because if I'm trying to reach this, I would be researching this channel as a way to hit this target.

[00:12:19] Ryan: Most certainly. And it will be interesting watching kind of the wireless landscape if this starts to hit a bigger dent. There's going to be more and more of this, right? And, because it certainly had a big, a big play on streaming video and all those things, right? Yeah. Now it's funny, they've all kind of gone backwards.

[00:12:39] Ryan: Like, you know, things that were free now cost money. And all these platforms now have ad supported Disney has ad supported Netflix has ad supported

[00:12:53] Ryan: Hulu. So we will see. I just think it gets a little slippery slope when you [00:13:00] start giving away devices and things like that. But I don't know. I have a hard time. Are they really giving away iPhones?

[00:13:08] Chris: It's like, all right, they're going to hit me with ads. But like, Is it going to be before I want to make a phone call?

[00:13:13] Chris: I've got to watch a 15 second clip,

[00:13:16] Ryan: you know, exactly. Maybe is it, is it

[00:13:19] Chris: going to slow down my, my daily phone usage is

[00:13:22] Ryan: my kind of question, Chris, it says it's not intrusive. So in that case, I think what you're describing is, is intrusive, but you know what, the first example of this was back when Amazon came out with tablets.

[00:13:40] Ryan: They were cheap as shit. They were like 40 bucks for an Amazon tablet. But it had all of their stuff built into it. The movies, the videos, the programs, shopping. Everything was pre installed. You couldn't customize it. And so you had that experience. Ads were baked in. There's different things. [00:14:00] And it sure was easy to shop on those things, of course.

[00:14:03] Ryan: So they did this like. I don't know, five, eight years ago when they first came out with tablets and devices, and I think it has cooled off because I know I bought, they had the kids version of the tablets that had like the bumpers on it and everything at the time, like my Clayton and Hudson were my oldest, they were like three and five, and I think we bought those things for them because, you know, they like kick it down the hall and it stay together, but The reason we got rid of them, the reason we moved to iPad is because the experience was so ad heavy.

[00:14:39] Ryan: It was just like, okay, you know, again, trying to get the content or do what you want to do. You're just like kind of bombarded with shit. Yeah. There's like this fine line of ads versus branded content versus user experience. So we'll see where this goes. If, if all cell phones [00:15:00] become free, as long as you're willing to.

[00:15:03] Ryan: Watch unlimited ads. Watch, yeah,

[00:15:05] Chris: as long as you're

[00:15:06] Ryan: willing to get targeted. Yeah, but the, you know, the only ad that would be okay would be, you know, Caldera Lab. Because, you know, they provide a service, Chris. I need to look good for these podcasts. They send me a hat, you know, they know I'm a hat guy. So I get the Caldera hat going on.

[00:15:27] Ryan: I've got all the good stuff, including the good, my favorite. Uh, this is the, like, you get lotioned up and you're like, okay, I'm done. Nope. You gotta get the serum baby. Makes you feel good, makes you look good. It gets rid of these fine lines. I wake up the next morning and if my wife wasn't already gone, she'd be like, Ooh,

[00:15:48] Chris: Oh my gosh, she looks so

[00:15:50] Ryan: handsome. on Saturdays though, she reminds me, you know. At least you get one day a week. Exactly. One day a week. But, [00:16:00] you know. I'm excited.

[00:16:01] Chris: My Caldera Labs arrived yesterday. So I gotta go scoop that.

[00:16:04] Ryan: Oh, you gotta go get that. You gotta get face washed. Do a little before and after pic.

[00:16:10] Ryan: Yes, exactly. My before and afters are on the show. You go watch the show six months ago. Before Caldera Lab and after Caldera Lab. And uh, you'll see the difference. But, uh, loving all their products. I, I really love, actually, and I, and look, I only talk about what works. You guys may go, oh, this is just an ad, he's talking about it.

[00:16:32] Ryan: But look, if it didn't work, I wouldn't talk about it. The bath bar, let me tell you. It's the best soap I've ever used. Like, you know, you buy the grocery store stuff, I've always been like, okay, whatever, it's a bath bar. It's a bar of soap, right? I didn't know what, like, suds were until the Caldera Bath Bar.

[00:16:52] Ryan: I'm talking like, explosion of soap suds. Like, I'm like, whoa, this is what it's supposed to feel like, I guess. My, uh, my traditional store [00:17:00] bought stuff is, uh... Out the door. So you've

[00:17:04] Chris: been, you've been denying yourself luxury, right? It's like we talked about yesterday. Like most men get a bar of Irish spring and they're like, here's my body wash, face wash, shampoo.

[00:17:13] Ryan: Yes. No, no more. I can't go backwards, Chris. So go to calderalab. com. You've added

[00:17:20] Chris: taste to the

[00:17:21] Ryan: good. You know, once you go, once you go good, you don't go back. So, uh, caldera lab.com. Use Rad Ryan, you'll get 20% off. You'll thank me for it 'cause it works. And then you might curse me 'cause you'll go like, I can't go back.

[00:17:35] Ryan: Man, this stuff's too good. Mm-Hmm, . So, yes. Give them some love. The official skincare provider of the Rad Cast from Ryan Elford calera lab.com. Rad Ryan? Yes, I did like this, Chris. Um, I'm kind of a, I am a Philly cheese steak guy. I like, I mean, to be honest, me too. You know, if you love him. I'm kind of any kind of food guy just about but but I do [00:18:00] love philly cheesesteaks and This probably backed.

[00:18:02] Ryan: I remember growing up as a kid having steakums. My mom would make those at home and like it didn't quite taste good as good as like the philly cheesesteak at a restaurant, but it was the closest thing. It was pretty tasty. I didn't even know steakums was still around because I just don't make steakums at home, but they've got a new campaign out.

[00:18:23] Ryan: And it's pretty funny. So Steak'Em has turned real vegans into meat lovers to demonstrate the dangers of deepfake technology. And it's a new campaign called Deep Steaks. Using deepfake technology to illustrate its potential dangers. Real vegans were filmed eating what they were told was a vegan cheesesteak.

[00:18:47] Ryan: But were then shown deepfakes of themselves. appearing as meat lovers. This is this initiative aims to raise awareness about the risk of deep fakes, demonstrating that anyone could be a [00:19:00] victim of this deceptive tech campaign. Also encourages the public to learn about deep fakes and supports legislation for accountability on their use.

[00:19:08] Ryan: SACIM's known for its stance against misinformation continues to build on its reputation as an advocate for media literacy. I, I thought this was really interesting for a few, for one, it's really clever, you know, deep intriguing, uh, but it's obviously a key issue. And I think from a brand standpoint, it's interesting that Steakums, which has nothing to do.

[00:19:34] Ryan: With digital and media literacy and media and all that, but they've, they're building kind of this fandom and this being known around something that brings equity to the brand. And, you know, people that are going to be brand lovers, and I guess in theory, buy more Steakums because of they're standing up for consumer rights.

[00:19:58] Ryan: And I think [00:20:00] if, as brands try to think about ways to be less. They can be clever, but maybe less hard hitting from, uh, just buy our shit, you know, like all that and be salesy. I think this is something you can learn from, from the way that they're tying their brand to something like completely different.

[00:20:20] Ryan: And so, pretty interesting. Interesting. They're

[00:20:24] Chris: educating people, but nothing to do with steak.

[00:20:28] Ryan: Yes. But they were clever enough to tie it into deep steaks. Deepfakes, so they make it fun and interesting. It's a hot

[00:20:37] Chris: topic

[00:20:38] Ryan: right now, you know what I mean? Yeah, exactly.

[00:20:42] Chris: It's really a curveball, but I think it's, it's really cool.

[00:20:46] Ryan: Yeah, maybe we need to do like a staycay instead of a vacay in like, you know, like a deepfake of We gotta do something with it. Yeah, what can we learn on this? Deepfake, [00:21:00] staycay, vacay. Like you're actually really on an island somewhere and you call it a staycay. I don't know. I like that. We gotta, we gotta brainstorm on that.

[00:21:11] Ryan: Other marketing news, Best Buy. I've been a big, look, I've been a big I've always thought that live streaming had a place for shopping because I, look, I've watched my mom, certain in laws, the QVC effect was real back in the day and it's still real for Sheila Beasley, which is Nicole's mom. She is one of the, my favorite people in the world and she's only one of the, but.

[00:21:40] Ryan: She actually still buys stuff in case of a QVC, and I love it. I love consumers of all types, and she's amazing. But it proves that, and I'm like, there's like communities that still, tons of people that still buy. And shop through that [00:22:00] live experience. And so Best Buy is live streaming the, their holiday sales events for the first time this year, this article comes to us via the star tribune.

[00:22:12] Ryan: com. Didn't, you know, they still around, but they are Best Buy is venturing into live commerce by hosting its first shopping event on talk, talk, shop, live, scheduled. For November 8th and 15th, this event will feature virtual sales experts from Best Buy's virtual store demonstrating holiday gifts in categories like beauty, wellness, e transportation, outdoor living.

[00:22:37] Ryan: Viewers can interact, ask questions, and make purchases during the live broadcast where exclusive promotions and prizes will be offered. So, I like this. I think, uh, Me too. I think that people, and especially seasonally, I don't think people [00:23:00] necessarily, the masses will do this all the time, but for seasonal things like this, where you need a bit of education and you need some ideas for gifting and things like that, I think it makes a ton of sense and I think it'll be interesting.

[00:23:17] Ryan: How they judge success of the campaign. Yeah. But I still think there's a place for this kind of stuff, and I know in like Asia and other markets, it's been huge. And in the US it's been sort of lukewarm, but I still think there's room for more retailers to kind of bring this on in the right ways. So yeah, there you have it.

[00:23:41] Ryan: If you're selling retail sets you up a live streaming store. I mean, you can still do it like I'm freaking. Facebook or Instagram. Yeah, so implement implementation is not that difficult and I don't think people exper expect like you to have a stage like [00:24:00] QVC. I mean it can be done. No, it can be done fairly rudimentary.

[00:24:03] Ryan: I've seen small

[00:24:04] Chris: local, I don't wanna say local, but small online businesses. I like guys that I follow, they. They go live like once a week, you know, whether they have a shop or not. And just kind of explaining some of their inventory or product education, whatever. I mean, it's essentially what we're doing with influencers.

[00:24:23] Chris: Like all these influencers are kind of live stream selling you. Like, why not just the company itself be doing it? One of the guys from the geek squad, technically explaining to me why this TV or computer, whatever might be better. For my dad for Christmas or something,

[00:24:41] Ryan: you know, when you have a product that needs education, you know, that needs explanation of what it is benefits, what it isn't, you know, so that you're part of, you know, educating and explaining because [00:25:00] let's face it when you, when you have ads and you have different things, it's hard to get into every Explanation that would make sense.

[00:25:10] Ryan: And in these platforms, you have the ability to also field comments. And so that you can live interact. Exactly. So you can ask the questions in real time. And it's sort of like scheduled, I don't know, scheduled live chat on top of, you know, having a video component of streaming. You know, live chat, you know, it's usually, okay, I have an issue with a product that I already have or those kind of things, but sometimes it's just getting someone, no different, like you go into a website and you have like live chat with someone, but in this instance, you're seeing and interacting with the live person that's there.

[00:25:55] Ryan: And so I just think there's a ton of, I don't think we've [00:26:00] completely tapped into what this could be for the econ market in the U. S. Agreed. So, there you go. If you're out there and you need to get you some live, and you're selling on e com, think about live stream shopping this, this season. Yeah, you may have heard about it every season and all that, but I'd be testing it at the very least.

[00:26:20] Ryan: I mean, get, again, set up shop in the back of your building or your facility, no matter how big you are. Get, you know, get your most like outgoing guy or girl from your team, get back there Talk it up. Let them do what they do. Yeah. From furniture to supplements. Yeah. Just be jumping on that couch, showing how soft it is.

[00:26:45] Ryan: Ha ha. Ha ha. Uh, finally, back to Elon Musk. He says he wants users to find love on X. Mmm. It's kind of interesting. Interesting. Ha ha. [00:27:00] He's

[00:27:00] Chris: making this like the one stop. Shop platform for everything. I mean, I know that's it's his

[00:27:05] Ryan: goal Oh, yeah, it is. Uh, Elon Musk aims to transform X, formerly Twitter, in parentheses, into an everything app.

[00:27:17] Ryan: Competing with YouTube, LinkedIn, FaceTime, and banking apps. And now he's hinting at integrating a dating feature. Suggesting that user posts could serve as indicators for both hiring and... Remote Romantic Compatibility. Oh, yes. Blended

[00:27:36] Chris: Tinder and LinkedIn.

[00:27:38] Ryan: Uh, yeah, exactly. Ex dating. It does raise the eyebrows a bit.

[00:27:46] Ryan: But, uh, All things to all people. We'll see. I mean, doesn't

[00:27:51] Chris: he have, like, five kids from, like, three different,

[00:27:55] Ryan: maybe mom ish? Something like that. He's just wanting to open up his [00:28:00] other, his other opportunities. I mean,

[00:28:04] Chris: I don't expect anything about that man to be traditional anyway. He's he's in a different breed.

[00:28:12] Ryan: Yeah. I did want to mention this. So maybe that wasn't the last one. This is someone I actually really admire and actually talked about her in my email newsletter, which by the way, if you go to Ryan offer. com backslash newsletter, join my, I give daily advice folks. You come on here, you hear us count down the news, but I do give daily advice on personal branding, marketing, and all that Ryan offer.

[00:28:35] Ryan: com backslash newsletter. It's free every day in your inbox. Marketing tips. personal branding ideas and all kinds of stuff. So give that a free subscribe. You subscribe. It's free comes in the inbox daily. Good tips. We spend a lot of time doing that. I think it will provide a lot of value. So give that a shout out at ryanolfer.

[00:28:56] Ryan: com backslash newsletter. And, uh, [00:29:00] but Cracker Barrel, I talked about Dolly Parton. Dolly Parton is someone that I admire a lot because of how she's 77 years old and she's reinvented herself about a thousand times and is successful as shit. And like, let's be honest. She's awesome. Like, you know, if you really break down, I really...

[00:29:18] Ryan: Tell you if you want to go like watch some of the specials and like some of the background her what she's done and overcome like literally she had like 11 brothers and sisters and Yeah Like some of the struggles everything but yet if you but how put together she stayed how many businesses she started Like how successful she's been from music to theme parks, but Cracker Barrel is ushering in Dolly Parton's rockstar era to promote rewards.

[00:29:46] Ryan: And she's got a new album out called rockstar. So, uh, she remakes all these classics. I listened to the other day. It's jam up. Yeah. Cracker Barrel old country store is teamed up with Dolly Parton for its new [00:30:00] rewards program promotion. Members of the program have the opportunity to win one. Of 667 rocking chairs designed with help from Parton from now until December 4th, coinciding with the release of her latest album, Rockstar.

[00:30:15] Ryan: Cracker Barrel's online shop offers dolly themed decor and other merchandise, including copies of the album. Also appears in a promotional spot for the rewards program, featuring a teaser. Of a track from Rockstar to be released on November 17th. I think, uh, smart for Cracker Barrel to align. You're, uh, you know, we call it influencer marketing.

[00:30:41] Ryan: Spokesperson is the old school term. Still, there's still power in spokesperson marketing. And, especially old Dolly. And that seems like the right audience. But at the same time. Yeah, 100%. But she's universal, man. Dude, I'm telling you, like, you gotta go watch it. Who can not like [00:31:00] Dolly

[00:31:00] Chris: Parton? You gotta respect a woman.

[00:31:02] Chris: You know, like, she's always positive. To be in the game that long, and really, at least to my knowledge, I don't know any crazy gossip drama that she was ever really in the middle of in her whole career. Not that I've followed her career heavily, but Yeah. She's always just seemed like a bright, happy positive

[00:31:24] Ryan: person.

[00:31:25] Ryan: She is. And smart as hell. Yeah. Yeah. And, and uber talented too. And I'll say like, dude,

[00:31:33] Chris: she still looks great.

[00:31:34] Ryan: Looks great. Like fabulous. Like unbelievable. She looks damn good. Yeah. Damn good at 77 and putting out an album called rock star. That sounds right. Cause she is a rock star. Hell yeah. Hell yeah. So here's the Dolly.

[00:31:51] Ryan: Chris, I think that's all we got this week, brother.

[00:31:54] Chris: It's pretty good. Pretty good news

[00:31:57] Ryan: segment. Never lie. We cover the [00:32:00] gamut of here. You don't find us the radcast. com. If it's radical, we cover it. That's why you're here. Thanks for making this number one in marketing and business on Apple. For Chris Hanson in Miami, I'm Ryan Alford from the studio in G Vegas.

[00:32:17] Ryan: We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast. com. Or follow us on social media at our Instagram account, the. rad. cast or at Ryan Alford. Stay radical.