In this episode, we cover various noteworthy headlines, including the surprising legalization of recreational marijuana in Ohio and TikTok's shift from its $2 billion Creator Fund. We delve into the revelation that Brits rank as the third biggest drinkers globally, explore Instagram's testing of a feature allowing users to turn off read receipts for DMs, and discuss Elon Musk's AI Chatbot 'Grok,' available exclusively to X Premium+ subscribers. The episode also touches on dynamic changes in the TV ad market with Warner Bros. Discovery restructuring its sales organization. We encourage listeners to stay updated on business and marketing by tuning in!
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[00:00:00] Ryan: You're listening to the RADcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. What's up? Welcome to the latest edition of the RADcast. It's Friday, November 10th. 2023, our weekly business and marketing news, whatever the hell else we want to talk about joined by my co host, my friend, my Kima Sabe, Chris Hanson.
[00:00:35] Ryan: What's up, brother? What's up, man? How are you today? Oh, if I was any better, it'd be illegal.
[00:00:45] Chris: I love
[00:00:45] Ryan: that. I love that. I feel like I'm high on life. Just like my friends in Ohio,
[00:00:55] Chris: let's talk about that. Hey,
[00:00:58] Ryan: I'd play to [00:01:00] start somewhere else, but since I was high on life, I'm like, Ohio voted this week not to legalize mayor medical marijuana.
[00:01:08] Ryan: That's already legal. Their recreational 9th in Ohio, dude. It's coming like a wave. It's coming. It's coming quick. I saw this and it hit my radar and I'm like, okay, we're business and marketing show. We do a little smaller talk here, but the business of marijuana is about to explode. And here's what caught my attention.
[00:01:37] Ryan: I feel like there's these tipping points with certain things in industries and with like things changing persona. When you think about Ohio, at least me, grew up in South Carolina, good old Midwestern state, right? Ohio, you think conservative, we're having our beers on the weekend and we're saving up [00:02:00] for life.
[00:02:00] Ryan: That's maybe stereotyping, but I think that's just generally, I think they embrace that too. Hardworking culture, middle America, but damn, we're going to get high now. That's so, here's the thing. If Ohio is legalizing recreational marijuana, I feel like it's this tipping point of Yeah, the wave. If, if we were like riding, going, okay, it's coming.
[00:02:25] Ryan: I think we're about right here. When? When Ohio legalizes it. Yeah,
[00:02:29] Chris: a hundred percent. When it's saying that 2024 Florida, Nebraska, South Dakota will have the recreational vote on the ballot as well, so.
[00:02:41] Ryan: Yeah, then we'll be at half the states because we're at like 23, 24 states now recreationally. So we'll be at 20, half the union.
[00:02:51] Chris: The train
[00:02:52] Ryan: has left the station. It has. And okay, I'm not, and I'm not here advocating really for or against it. [00:03:00] It's, hey, we're, we're governed by the people for the people, by the people, whatever the people say. Now, my, my personal opinion is regulate the shit out of it and make some money on it. Yeah. Yeah.
[00:03:12] Ryan: Tax it.
[00:03:13] Chris: Yeah. People are done. People are going to do it anyways. You might as
[00:03:16] Ryan: well. Yeah. Don't let my kids have access to it. Treat it like alcohol. It seems to kill a whole lot of people. So let's stop overcrowding our jails. With people that are selling or smoking marijuana. They won't be, they might be smoking it, but they won't be selling it anymore.
[00:03:36] Ryan: Who sells beer out of their house?
[00:03:40] Chris: And who's more likely, like when, because the opposition a lot of these times is, oh, it's going to be, we're worried about kids. I think the dispensary that you have to show a 21 ID and up is going to be a lot more discretionary on selling to kids than... Yeah. The guy in the
[00:03:56] Ryan: parking lot.
[00:03:57] Ryan: I've never heard of a kid that's walked into a [00:04:00] dispensary and gotten weed. But I hear of a lot of them that get it from the after school special guy. Right. And
[00:04:09] Chris: who's regulating that
[00:04:10] Ryan: market? Yeah. Laced with fentanyl or whatever the hell's in it. Exactly. I don't know. I just think it's fascinating. And it's, I think, the sign of the wave.
[00:04:22] Ryan: About to smash. I think we got a lot of 65 year old men in Washington D. C. Living and guiding a lot of things that don't match up with the reality of today. Yes, 100%. We'll see where it goes. And I don't even personally smoke. I did in college, but it's not about, but it's just something
[00:04:45] Chris: you said, you know, like, like you said, depending what state you're in, we have guys still in jail for marijuana offenses and then other states I can walk in and buy a chocolate bar with lavender in it.
[00:04:58] Chris: It's, [00:05:00] let's just do it financially makes sense at the very
[00:05:02] Ryan: least. Yeah, I think we should let the, if someone is in jail and that's all they've like literally all they've done. No, no violence. Like sometimes there's like these add on things. Like if someone's a violent criminal and a weed seller, keep them locked up.
[00:05:16] Ryan: But and this is what people say. He knew it was a crime at the time. So he broke the law and he's in jail. If we don't have laws, we have anarchy. You know what? It doesn't mean the law was right. And we're starting to overcome that. So anyway, we'll see where it goes. Speaking of getting hammered, hammered home, it's not, this is interesting.
[00:05:39] Ryan: Hey, we like to warm you up a little bit. Hey, we got to butter you up before we give you all the, the business and marketing hoo ha. We got to butter you up with some interesting, maybe interesting or however you want to go, but it's the holidays. There's usually a lot of boozing around the holidays, like it, love it, or hate it.
[00:05:56] Ryan: Not saying we support it, but these are facts. We support the [00:06:00] facts. So there's an article out, it's about the countries and the percent within the country that have had six or more drinks in one sitting over the last month. If they've had six or more drinks in one sitting, that's the percent. And I thought the U.
[00:06:19] Ryan: S. was going to be higher on this list. I won't lie. But it actually surprised me because I think of this, who is number one is a fairly, that kind of healthy country. I think of them in the, like the winter games and I don't know, like everything. So number one, Denmark with 37%. Of, of people in the country that can legally drink at six or more, that's pretty high, dude.
[00:06:46] Chris: That's a lot. You're leaning towards half. You're closer to half than
[00:06:50] Ryan: you're not. Exactly. That's exactly what I was like, damn.
[00:06:54] Let's
[00:06:55] Chris: all, let's acknowledge the beer over there is typically like eight to 10 percent per serving [00:07:00] as well.
[00:07:00] Ryan: This ain't Bud Light Next. No, this ain't
[00:07:04] Chris: Maddie Light, boys.
[00:07:06] Ryan: No, this is like 3X.
[00:07:08] Ryan: What do they call those things? Gravity? Gravity bongs? Gravity beers? Yeah. Romania? I can get, I understand in Romania. I mean, I think I'd be a little depressed drinking if I was there. 36%. And no, look, if you listen, we love you. If you're in Romania, listen to the RADcast. Don't mean it personally. It's just, I just don't know much going on there other than what?
[00:07:31] Ryan: They're really good at genetics. Crypto scammers. Yeah. So 36%, this made sense. The UK, 35 percent in the UK. So just for we all know, so I'm in our podcast studio. I got Sawyer on the ones and twos, I got Cameron here to my left. There's three of us in here. If you're at 35 to 37%, it means that one of us, definitively, one of three in the whole country is [00:08:00] having six or more drinks every month in one sitting.
[00:08:04] Ryan: I wonder how
[00:08:05] Chris: big this study was because I feel like in my circle of friends, I feel like. . They're having six drinks or more, three nights a week. . Yeah. Not, it's
[00:08:17] Ryan: all
[00:08:17] Chris: circles. That's why I'm like, I don't know if I'd trust the US
[00:08:21] Ryan: stats on this one. Hey, and let be clear, there's no judging. I would just, based on beer drinking alone, I probably, I definitely fall on this.
[00:08:27] Ryan: So no judging here, it's just surprise. No, the volume. Yeah. Lux.
[00:08:33] Chris: We're more just like, why isn't America number one? We like to be the winners.
[00:08:37] Ryan: Yeah. America's all the way down to number 10 at 20. Only 23%. I'm good for you, America. I'm proud of us. 23 percent Iceland's at number nine, 24 percent Ireland, 25 percent would have thought Ireland a bit little higher, Australia, 26 percent Belgium, 28%.
[00:08:56] Ryan: And that makes sense. Belgium beer. That's all you think about, right? [00:09:00] Germany, three percent, Luxembourg, we got a lot of the western cultures, you don't see a lot of the European Union on there, no Japan, no China,
[00:09:09] Chris: nothing in Africa, obviously no Middle Eastern countries because they don't drink alcohol for the most part,
[00:09:17] Ryan: yes, exactly.
[00:09:20] Ryan: I
[00:09:20] Chris: thought Japan, I mean, I've heard they can get down,
[00:09:25] Ryan: yeah, they don't even, not the top ten. So there you have to get their numbers up, but that was an interesting for everyone out there. Hammond Holmes, the name of the article, we'll have a link to it in the show notes, moving on. Some of our marketing and business news, tick tock is phasing out 2 billion us dollar creator fund and launches the new creativity program.
[00:09:53] Ryan: It launched it, the creator phone was launched in 2022 to help its users derive income from their content. The [00:10:00] fund started with 200 million and it rapidly grown over the last three years upwards of 2 billion from which creators were paid. Platforms has announced they'll be shutting down the creator fund in lieu of a new scheme, interesting choice of words, called the creativity program designed to help creators foster their creativity.
[00:10:21] Ryan: Generate higher revenue potential and unlock more exciting real world opportunities. It sounds like a way to lower how much they pay people. What do you think? That's
[00:10:32] Chris: exactly what it sounds like. Let's cut the fees and
[00:10:34] Ryan: change the name. Yeah, change the name, cut the amount. Let's give them some digital
[00:10:42] Chris: NFTs.
[00:10:43] Chris: My first thought was like, we'll give them some free courses on creating better content. Yeah. There's
[00:10:48] Ryan: gonna give us some more we're gonna give them more digital art and more emoji
[00:10:54] Chris: You guys get extra access to special
[00:10:56] Ryan: emojis. Yes. Real world [00:11:00] opportunities. All right, let's see how that comes together. Look, I commend them for doing it.
[00:11:05] Ryan: No, you're wrong. Just I committed them for paying with the creator fund. I just, I'm cynical and a marketer. And so when you change your name and you don't have numbers attached to it, but you say what it used to be. We'll just see about that. Right. Instagram's actually coming back out with, 'cause I got a, I got a, a notification 'cause I, I get a, I'm on the bonus reel plan brother.
[00:11:28] Ryan: I was getting a few hundred dollars, I was probably getting like $500 a month from that thing. They shut it down like six months ago. They said, I noticed that they're gonna put it back in place here in November, December. I'm gonna be cashing. Checks getting the big money again. Boy, get into PayPal.
[00:11:44] Ryan: Maritime percentage, those five Benies . Exactly. The That's what I'll cover your kids. That's How was that? I won post for . I, I was gonna
[00:11:54] Chris: say, it'll cover your kids' prime habit for about a week. Cover those sports drinks for the
[00:11:58] Ryan: boys. Yeah, [00:12:00] exactly. Man, that shit, that stuff adds up. I'm telling you, especially when you got four, like I do four boys, we go to the gas station, that's a $27 trip every time.
[00:12:10] Ryan: It's like primes all for some hydration candy and the protein bar or something. And it's like, what? 27 did we get gas? We didn't even get gas. I am the offered household. It's like a consumer, like a marketer's dream. Like head of the household, how much spending we, we do at convenience stores combined with grocery stores.
[00:12:37] Ryan: So, if you want to be marketing to someone, you need to be marketing to my kids and my wife. It's six deep every time. The household check, like you go to the restaurant, we can't get out of McDonald's for less than 80 bucks. Anyway, first world problems. Better get on that
[00:12:54] Chris: creator fund, get on that TikTok creativity
[00:12:56] Ryan: program, bro.
[00:12:57] Ryan: I gotta get over on TikTok, start [00:13:00] feeding these babies. Instagram is finally testing a feature that lets you turn off read receipts for the DMs. That way people don't know if you've read it. Instagram is testing a new feature that allows users to turn off read receipts for direct messages. This means that even if you've read a message, the sender won't see the scene label below it.
[00:13:23] Ryan: They won't know that you've read it, so you can't say, Oh, I didn't see that. I know, that's essentially what it is. I, I used to get people, I don't really anymore, I think people know, I get enough, like, 400 DMs a week, but it's... Yeah. Well, I would get people to go, I, I saw where you read my thing, and you didn't respond.
[00:13:40] Ryan: Yeah,
[00:13:41] Chris: they give you an attitude if you didn't
[00:13:43] Ryan: reply, I've had that too. It's been a while, it's gonna be a while, I'm like, yeah. Just because I read it, doesn't mean it was worthy of a response. But yeah. It's hard to believe you can't turn that off. It's annoying on, I guess you do that on text messages too.
[00:13:59] Ryan: [00:14:00] I'll get those and I'll be like, I'll get people that send me a text and I'll respond to them and I'm like, I'll see they still have that on. I'm like, I
[00:14:09] Chris: don't like it. I have mine off. I don't, I've never been a fan
[00:14:12] Ryan: of it. Like, yeah.
[00:14:14] Chris: So I welcome this addition, honestly. Yeah,
[00:14:18] Ryan: I feel like it's one of those things, couldn't they have,
[00:14:21] Chris: like this is one of those things they've already had ready to go that they've been sitting on for probably two years and they're like, let's just hold on to that and make a news article and get us in the press again.
[00:14:32] Ryan: Yep. We wouldn't be complete Elon Musk. So, here we go. Elon Musk. What have we got from AI chatbot, Grok. G R O K Not to be confused with Gronk. For you New England Patriot fans. Grok will only be available to X Premium plus subscribers. [00:15:00] Elon Musk startup A X AI has unveiled its own chatbot called Grok.
[00:15:09] Ryan: Currently a beta testing with a select group of users. Grok will be exclusive to X premium plus subscribers. Once it exits beta offering real time access to information via the X platform. Grok is touted to incorporate humor in its response, reflecting must style. More details about Grok's public launch.
[00:15:31] Ryan: We'll expect it soon alongside reports of X selling recycled handles for 50, 000. Hmm. It's a good moneymaker. Yeah. Hey, when your company loses half its valuation, you got to make that money up somewhere. But it's a hefty price tag. It's some of these articles come out. It's I've always want to give like the marketing spin to it.
[00:15:55] Ryan: It's like until it comes out and I know what exactly what the hell it's going to do. [00:16:00] It's hard to know. Like it could be the greatest thing ever. If it's like funny, entertaining, it provides value. Okay. I understand why you'd have to pay for it and be a premium subscriber, but if it's some shitty chatbot like most of them are, then I'm like, eh, you can make people pay for something that sucks, but we'll see what happens.
[00:16:22] Ryan: It's more the fact that everywhere you turn, it's AI chat, this chat, GPD bot, that everything's getting automated. And if you want to learn from me directly. Join my newsletter, Ryanoffer. com backslash newsletter, sign up. I give daily advice on marketing, personal branding, podcasting, life. Give that a shout.
[00:16:45] Ryan: Join that it's free. It's daily, just like this show give away our best advice. Speaking of which, ChatCPT continues to be one of the fastest growing services ever. In less than a year, ChatCPT hit 100 million [00:17:00] weekly users. And over 2 million developers are currently building on the company's API, including the majority of Fortune 500 companies.
[00:17:10] Ryan: Damn, why didn't we think of this? That's your symptom. Why didn't we have generative AI as part of our business development plan? It seems so simple now. Now that someone's done it and sold a billion dollars worth of it. Goddamn. Should have made that robot that knew how to predict things. That robot that can reply, yeah.
[00:17:32] Ryan: Yeah, knows how to essentially chew up everything that's on the internet, everything that's ever been done, and regurgitate it. And sometimes really well, and a lot of times in a way that's starting to sound all the same. Yes, a hundred percent. I think I could, I think this should come out with a test. I want to take this test.
[00:17:55] Ryan: Give me 20 things that are written by Chachi P. [00:18:00] T. and 20 things written by a human being, like a, well, a good writer. Like, and I get to name the writer, because I know good writers. And I, I will bet you 1, 000 hard cash that I could pick out 75 percent or more of it. I agree.
[00:18:18] Chris: I think at this point I could too.
[00:18:20] Chris: It's, it's, it's... It has a style, I feel like, that just is
[00:18:27] Ryan: inauthentic. Here's what I think, you know, if you're listening, here's your value for the day. Don't use ChatTBT to write. Here's what it's really good at. It's really good at ideation, starting, and research. So, it can, so if you're trying to think of a marketing campaign, a business idea, and you have the start.
[00:18:50] Ryan: Of your concept or the business, the premise, you can feed some of those thoughts and ideas into chat GPT [00:19:00] for sharing other positioning, competitive pressures. You can ask it questions related to that, that gives you summarized information. That's a great use of Chat GPT. That's how I use it now. I'm thinking about something and I think it's clever.
[00:19:19] Ryan: Like most of the things that I think about. I think it's clever and Chat GPT reminds me it's not. Unfortunately, that's about 20 percent of it's not. It is clever, but 80 percent it's not. I think it is. And then, but I'll use it for research. And for expanding on an idea. It might give me a few more. If I was writing a book, This is where, again, not to write the book for me, but it's sometimes it's hard to turn like an idea into multiple thoughts and a organization structure.
[00:19:57] Ryan: Like 10 parts. It helps
[00:19:58] Chris: me like [00:20:00] brainstorm, I feel it's like someone else to bounce stuff off of to a
[00:20:03] Ryan: degree. Yeah, exactly. It's like having another person there. Yeah. Me and my robot friend. That's going to be the iteration though. Someone in their first setup, you're going to have, you're going to have Storm 2.
[00:20:20] Ryan: Storm 2 is going to be a little doggy robot that's like your Chats TV team friend.
[00:20:26] Chris: Literally, like my personal assistant slash
[00:20:29] Ryan: pet slash Yeah. And it'll take Storm 1 for a walk. That he doesn't really want to do.
[00:20:37] Chris: I would like to see that.
[00:20:39] Ryan: I could clone him. Yeah. I know that's a thing. For those listening, Chris has a chocolate lab, correct?
[00:20:47] Ryan: Storm's chocolate, right? Yes. Yeah, chocolate. Chocolate lab that loves to eat. You'd usually hear him eating right about now. Grinding around in his dog bowl. But... He's mad at
[00:20:57] Chris: Chris. Having his brunch. [00:21:00] Yeah, I don't know where he's... He's probably sleeping in the other room right now. He's had his breakfast, now he's back for his...
[00:21:07] Chris: Siesta.
[00:21:08] Ryan: Yes. Oh, finally today. As TV ad market stumbles, Warner Bros. Discovery restructures sales organization. I wanted to talk about this... Team had this on the list, but I'm going to talk about this because we're playing into the diversification of streaming and things like that. But Warner Brothers Discovery, it rolls off the tongue, is restructuring its advertising sales division in response to a challenging year for ad sales.
[00:21:38] Ryan: The new structure will follow an agency holding company model and include agency specific teams. The company will also have. Executives overseeing strategic areas, such as sports, digital ads, and client partnerships is moved. Follow the similar reorganizations by other media companies like Paramount and NBC universal.
[00:21:58] Ryan: So [00:22:00] here's what's happening. Number one, fewer people are watching linear TV and the ad buys have gone. Programmatic, which is a fancy term for. Video display ads and or display ads that follow you around the internet. That's so interesting how our industry likes to complicate things that don't have to be complicated.
[00:22:28] Ryan: That is programmatic advertising. A banner ad. Yeah. Banner ad that, that all the programmatic means is it was bought in an auction. This is the eBay of ad buying. Bought at auction so that you get the lowest price possible. So you're bidding programmatically, which is like via a computer that's smarter and faster than us.
[00:22:53] Ryan: There you go. Your ad lesson. But nonetheless, you have all the, it's splintered. Used to be, okay, I got to buy a [00:23:00] TV ad, an outdoor board, my print, my magazine, my mailer, I'm done. Now, should I use TV? Should I not use TV? Should I use connected TV? Should I use a video ad network? Should I do Facebook videos?
[00:23:16] Ryan: Should I do TikTok video? Should I use LinkedIn? Should I use Twitter? Should I use programmatic? Should I use display? It's gotten complex and fewer people are just buying straight line TV. They want to deal and they want to diversify. And that's why these big networks are diversifying and they're scrambling because it's just not.
[00:23:39] Ryan: We sell a bunch of TV ads to a bunch of really big brands. But you know what I say, Chris? Hopefully it opens up TV for us. Guys like us run, we'll sneak in there and still get our 400, 000 impressions cheaper hopefully one day. I'm
[00:23:54] Chris: right there with you, bro. To getting the power back to the people.
[00:23:58] Ryan: Yes. [00:24:00] The people and the brands speaking of brands, Chris, I noticed, I did want to say this early on, but it was like between the blue sky in the background and the vacay lounge, I noticed a little bit of a glow in you today and I wasn't really sure what it was and then I remembered, I think you used a certain magical code called Rad Ryan.
[00:24:23] Ryan: I did.
[00:24:24] Chris: I did. In fact, I had to, I had to give the caldera labs a try after hearing you talk about it so much and sending me selfies every evening as you
[00:24:34] Ryan: apply it. I could just
[00:24:36] Chris: see the tightening in your skin. And I just was like, I need some, it needs to get me
[00:24:40] Ryan: some of that. You're starting early now. Like I got a, I got several years on you and you're starting so early.
[00:24:48] Ryan: This is going to pay off for you. Time you're my age, you're going to look 25. It's going
[00:24:52] Chris: to save me that, that 50 60 Botox expense. Hopefully,
[00:24:56] Ryan: I'm just saying these circles, the darkness under the eyes has never [00:25:00] been better. Never been less because of icon. One of my favorite products icon. You literally put that, um, you put the skin cream on and you put the icon on and then you put the good on my favorite.
[00:25:16] Ryan: Chris and I were talking about that. It gives you that glow. That's for at night when you go to sleep, gets a, cause it's like, soaks into your skin. But here's the little insider tip. Maybe it's like a little cold day, and you're like, Skin's looking a little dry. Okay, well you get that good, you don't want a lot of that, cause you don't want to look greasy.
[00:25:32] Ryan: But you get one drop of that stuff. You put that on, and suddenly, Boom! Bam! You're glowing! That's what you get. It works. It does work. It is legit.
[00:25:44] Chris: I think I've been using four days now the good and I did have a moment the other day in the bathroom where I'm like, something's different. Something's different.
[00:25:53] Chris: Yeah. Yeah.
[00:25:55] Ryan: Go to caldera lab. com. It's easy. It's the holidays. Look, don't [00:26:00] be selfish. Don't buy for you. Buy for your loved one. If you're a woman, your man needs something. This is premium luxury skincare delivered to your home. Gift time is coming. Get it now. Get ahead of the buying rush. You don't want to be waiting in line when you can't, when you're going, How many days do I have left?
[00:26:16] Ryan: You don't want to be that guy. You get 20 percent off right now. This is Black Friday type deals. 20 percent off with Rad Ryan. Coderralab. com, the official skin care of Ryan Alford, the Radcast, and all my friends, including Chris Hansen. You're looking pretty, boy. You're looking pretty.
[00:26:35] Chris: I'm trying. Trying to
[00:26:36] Ryan: keep up.
[00:26:38] Ryan: Look, guys, if you didn't listen to this week's guest episode, Jasmine Star will blow your fucking face off. You need to go listen to that episode. She was a rock star. Intense. Maybe the most intense guest I've ever had. And I'm telling you, I was like ready to run through the brick wall. Like, I almost ran right through this glass rad cap, almost blew up my studio.
[00:26:58] Ryan: I'm like, Whoa, [00:27:00] there's like Ric Flair, a little woman. I, she would have, I think she could have done a woo and I would have not been surprised. She was awesome. Listen to her business advice, social media. She's got an amazing platform for social. So hit the back button, go listen to Jasmine star and next week, my guilty pleasure, my Clemson Tigers.
[00:27:24] Ryan: And the voice. I'll call him the voice of the ACC. I'm putting that moniker on him. Eric Macklan, former offensive lineman from Clemson. He was a rockstar and now he's a rockstar for the ACC network. If you watch college football at all, you watching the ACC, you'll see big Eric M. Lane. Really good guy. He's got a podcast out now, doing lots of great things.
[00:27:46] Ryan: Just a genuine good guy who's getting after it. Proud of him. Happy to have him on. That's next week. My Clemson Tiger. Any final words, my friend?
[00:27:58] Chris: Enjoy your [00:28:00] Friday, and remind everyone to check out TakeAVacay. com. Holiday
[00:28:05] Ryan: essentials. Exactly. TakeAVacay. com, that's Chris and I's premium plant based brand. It is the holiday time.
[00:28:14] Ryan: You want to engineer your mood, go there. And look, use, I'm going to give you a little secret podcast. You'll get 20 percent off. I'm just going to throw that out there. Chris use the code podcast. You 20 percent off take a vacay. com. You'll get premium plant based goods right to your door and all third party lab tested the best you can buy.
[00:28:39] Ryan: I'm Chris and I appreciate your brother from the vacay lounge. Chris Hansen. I'm Ryan Offer from here in G Vegas. We appreciate you whenever, wherever, however you are for making us number one. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast. com.
[00:28:59] Ryan: [00:29:00] Or follow us on social media at our Instagram account, v. rad. cast or at Ryan Alford. Stay radical.