Exit Without Exiting with The Real Jason Duncan

Transcript

00:01

You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

00:13

Here's your host, Ryan Alford. Hey, guys, what's up? Welcome to the latest edition of the Radcast. I'm Ryan Alford, your host. Well, thank you for making us number one in business and marketing on Apple podcast. And thanks to our good sponsor, VK, WWW dot take a vacay dot com. V, A, Y, C, A, Y. The only way to take a vacay. I'm here today with my good friend. We are talking about the fake. We're talking about the real the real.

00:42

Jason Duncan. What's up, Jason? Man. It's good to be here, dude. Hey, I like it. Nash Vegas, Nashville, South rolling deep. We got Tennessee and South Carolina rolling on Apple podcasts. Let's go. Baby. I know. I love Nashville.

01:03

I'm sure you've grown over probably on some level like I would imagine. Maybe not. I don't know. If I lived somewhere, you don't maybe appreciate it as much or you do appreciate it. But you maybe get tired of all the tourists. I don't I don't do anything in Nashville. So occasionally we'll go to concerts and stuff like that. We went to a concert my wife wanted to go to.

01:24

see a lady at the CMA theater, which I'd never been to. And it's in the country music hall of fame building. That was a cool deal. It was like, I don't know, 400 or 500 seats, small auditorium and it was cool. But we don't do a lot. We certainly don't end up downtown on Broadway walking around with all the woo girls is what we call them. It's all the bachelorette parties that every time somebody says something, they all go woo. So we're not into that. But yeah, Nashville is completely different, man. When I was a kid,

01:53

It this is like a completely different country than when I was a kid growing up. So it's significantly different. And there's cranes everywhere. It's construction and everywhere they're building every single place you can imagine. Yeah, man. Greenville, South Carolina is on the end of that spectrum. We're a smaller city, but we're in one. We're in. We've made all the magazines. There's cranes on every corner here, too. So like I think the word's out on the South.

02:18

I lived in, I lived in Taylor's South Carolina, not far from Greenville. For one summer during college, I had an internship in Taylor's and we ended up hanging out in Greenville, doing all that stuff. Oh, you get real creative. Taylor's I'm telling you, everyone's ever heard of Greenville. We are on like all the Condé Nast and all that fancy shit, but you start throwing Taylor's around people though. I think you know what you're talking about. I grew up in Taylor's, went to Eastside high school, which is in Taylor's.

02:46

South Carolina, part of Greenville County. And so, yeah, I saw in the hood right there, brother. But cool, man. I appreciate you coming on the show. I know we get down to dirty and talk exit without exiting. I like the branding on the shirt already. Man's come prepared. He's wearing the brand. He's got the real Jason Duncan hat. He's got the shirt. That's what I'm talking about. Talk to me, Jason. So let's start down. You that professional career.

03:15

build into today and what you're up to.

03:19

I started out as an unemployed school teacher when I started my business. But I taught school for four years before I became an entrepreneur. I was in ministry before that for 13 years before I went into teaching. So entrepreneurship was third career for me. I never really thought about becoming an entrepreneur. I never really had that aspiration, even as a kid.

03:43

My mom was a stay-at-home mom. My dad worked for AT&T his whole life and was in Navy Reserves. My parents and everybody, nobody owned a business. Nope, nobody. And so it never even crossed the threshold of my consciousness to it occurred to me that I could own a business. And in 1990, I think it was 1996, 95, I got married in 95. So in 96, we went to this.

04:09

conference downtown and they were talking about you to start your own business. I didn't know what I was getting into, but it was right. The dawn of the internet, no worldwide web 95, 96 right around there. And so I started a business, a website design company back then with the help of this company that wanted to pretty much just take your money and we'll show you how to start a business. And they took all they did was take my money. And I had that business for a little while, but I really wasn't an entrepreneur. I think I shut it down after six months.

04:37

Fast forward, it was 2010 before I took that leap again into entrepreneurship and of course, well, I completely changed when I went all in. Yeah, it's interesting. My wife is a principal at a middle school and there's a soft place in my heart for anyone that was in education.

04:57

and education and ministry. Amen. Like, you deserve all the Hail Marys and the Amen's and the hallelujah's and the praise the Lord's from the back of the pulpit. I'll give it all to you, brother. That's two challenging and rigid paths. It was formative, right? I got out of ministry in 2006, couldn't handle it anymore. I was just fed up, couldn't do that.

05:22

Vocational ministry, like that, let's be clear, vocational ministry. I got out of that. And then I went and I went back to school, got a master's in education, started teaching school. And I fell in love with that. Teaching to me was at the time the greatest thing I could ever do. I really believe that God put me on this earth to be a teacher, not necessarily a classroom teacher, but as a teacher, I am a teacher, that's who I am. So I taught four years in the classroom and

05:47

And my principal came to me in the spring of 2011, it was April of 2011, and he said, hey, man, we need to sit down and have a conversation. I said, what? He goes, man, I'm not going to be able to renew your contract for next fall. I said, what's up? I was the number one teacher in the county for my subject matter. I was a great teacher. I had my administration license. My, my goal was to be a principal at some time, at some point in the future. I wanted to be an education for the rest of my life. And he said, man, coming out of the great recession, the tax revenue is down. We have to make cuts.

06:17

And I was the last guy hired in that building. I didn't have tenure, and that's how they made the decision. That was a bad day. But I came out of that day thinking, what am I going to do next? Am I going to find another teaching job? There weren't any to be found. Do I go back to the corporate world?

06:34

I didn't really want to go back. I certainly wasn't going back to ministry, but I didn't want to go back in the corporate world, do anything like that. So I doubled down. I said, man, listen, I had started this business a year before just as a hobby. I really wasn't intended to do anything with it. And now I'm faced with needing to make a decision about my future. And I said to my wife, I said, look, April, that was in April. I said August 15th is my last paycheck. So school's out in May. I've got until August to figure something out.

07:03

So that summer I worked my tail off and I ended up, I said, if I can't close the deal by August 15th, I'll go get a job. And I closed the deal on August 12th, three days before my self-imposed deadline. That ended up turning out to be a $2.3 million project. So it worked. What, what exactly were we doing? What were you, what was the path there?

07:31

So this company that I'd started the year prior was with a friend of mine. He was a mad scientist kind of guy. Like to invent stuff. And he wanted to design an onboard hydrogen generator for automobiles. It's like, all right. So I don't know anything about that. I taught American history. I didn't teach science. I didn't teach any of this stuff. So I thought, okay, we'll give it a shot.

07:52

So we started the company and I had no intentions of ever not teaching. It was not ever supposed to be a job for me or business or anything. It was just, uh, Bill wanted to do it. So let's go do it.

08:05

Then here we come into the spring of 11, a year later, and this whole thing happened that I just shared. And I said, there's no way I'm gonna make any money at this business with hydrogen and ethanol and these other things that we were working on. I said, but we already have an energy-based company, right? Name of the company is Future Vision Energy. What can I do in the energy space that I can sell energy efficiency? And so I started looking at opportunities and I found LD Lights.

08:34

And so I transitioned the company away from alternative energy to energy efficiency. We're going to sell LED lights to large commercial buildings for the purpose of saving money on their energy expenses. And that's what I did. So we ended up.

08:48

getting the most number of contracts and hospitals of any company across the country over the next 10 years. We did a lot of big manufacturers, distribution centers, we were working all over the country. That's interesting watching the lighting change. Like.

09:05

I just put in some bulbs at the house today and I sometimes miss the power of the halogens. The LEDs have actually caught up finally. I think. I remember you put in the LEDs and you're damn it's just not quite as bright or whatever. I think we've just surpassed that finally.

09:21

Yeah, the thing about light, if you go back and look at when Thomas Edison was credited with inventing the light bulb, he actually didn't invent the light bulb. Somebody else invented the light bulb. What he invented was the commercially viable light bulb, the one that could sell and work. Key distinction. But his light bulb was a heat bulb that also put off light. That's really what it was. 90% of the energy turned into heat, only 10% turned into light. LEDs are exactly the opposite.

09:51

and only 10% turns into heat. But when they first came out for commercial use, what nobody understood at that point was Kelvin. Kelvin is the temperature of the light. So the higher the Kelvin color, the wider and then eventually the bluer it becomes and the lower the Kelvin, the yellower, the warmer that it becomes. And so incandescent bulbs are always in the low end of the Kelvin scale. They're really warm. And then you get an LED light that was a high end

10:21

as one's brighter than the other. In fact, they were both the same brightness, but perceptions are very different. Yes, I like that warm light. Yeah. I think that's what it is. Now they've got the warm LED lights. At least they say that's what it is. Yeah, you can get any Kelvin you want in an LED. It just has to be tuned correctly. Exactly. We blow up a company, we're selling, doing well, but.

10:45

I think we got, we're hitting like, I'm hearing all the good stuff, but I feel like we're, we're building towards some dissatisfaction somewhere, even in all the success.

10:57

So like many entrepreneurs, I was working probably 50, 60 hours a week in the business. We had a very strong seven figure bottom line. We were killing it. Things were going well. 2018 was my best year, still to this day, best year I've ever had in personal finances. It was just, it was a really good year. 2019, three big issues hit my personal life. One was

11:25

business. One was business and personal mixed and one was personal. All three separate issues that didn't have anything to do with each other, but they all hit at the same time the same year. And as a result, my working hours in the business halfed.

11:40

Like I probably was doing an average of 30 hours a week because the other 30 hours a week, I was paying attention to these three issues and I could get into what that was, but it was a business partner issue. I had a friend slash business thing that we were doing together that went sideways and they had some other stuff going on the personal side. All these collided at the same time. I took my eye off the business ball and tried to figure out how to deal with all this crap that was going on in my life. 2019 was the first year we ever lost money as a company.

12:10

And at the end of the year, as frustrated as I was with it, I had to admit that the reason we'd lost money was because of me. I had taken my eye off the ball and I had pulled myself out of the business to focus on these other things, thinking, hey, my team will handle it, everything will keep going, it is all gonna be great, when in fact, I discovered that I had built a business that was reliant upon my presence to succeed.

12:38

And that's what happened in 2019. And that started changing the way I was gonna be thinking about how I was gonna handle business ownership from that point forward. I think I own multiple companies now and I think a lot of people go through that. It's like the company existing without them, but and I think a lot of people do it to themselves maybe. And then sometimes obviously you've got systems we're gonna be talking about that with.

13:05

on exit without exiting, but it's a control thing. But then sometimes it's just. You've set yourself up and the company for failure because maybe you're just too important. Sometimes it's because you think you're in too important. Maybe you're not. But other times it is like the skill set that's, I don't know, the glue of the company, maybe that holds it together. And I think a lot of entrepreneurs go through that challenge. So I think it.

13:30

It's something that I think everyone hits that scales. Like, don't get me wrong, it's funny to me. It doesn't matter, it's not a judgment thing. But if you own a company and it's just, you're the only employee, that's not really a company. That's called a job that you created for yourself. But if you've got employees and you scaled, you're gonna hit this wall at some point. It's gotta be, as you've developed what you've developed, I'm sure a common thing that you hear and have seen.

14:00

I refer to that as the hero syndrome. Yeah. And the hero syndrome is the one we see ourselves as the hero of our business, the only person qualified to put on the cape and save the day. And the hero syndrome is certainly understandable, acceptable, even expected during the first maybe year of the business, but certainly past that. You're only your hamstring and your entire business. Imagine, imagine your business as a baby, your baby.

14:26

So many entrepreneurs carry that baby around for that first year thinking they're doing a great service to the business. We're taking care of it, I'll carry it everywhere it goes. I'll feed it, I'll do it, I'll change it, do whatever it needs to do. But the business starts getting bigger and bigger and bigger, and we finally get to the point where, man, I can't carry this thing anymore, and we set it down, and what happens? It doesn't have the capacity to stand on its own.

14:49

and the business will die. And this is why 74, 75% of businesses never sell. They go to the grave with the business owner because the business owner carried it around until he couldn't carry it anymore. And when he sits it down, it dies. And so does the business owner. And that's why I looked at this opportunity and said, look, I can either at the end of 2019, I had a decision to make. Now that I realized that I am the problem, I can either say, all right, I'll go fix it.

15:16

I'll get back in 60 hours a week and make it a seven figure bottom line again, rather than a negative. I'll make it. And I could have done that. But for me, I said, I think the other option, I want out. I've done. I'll sell the business. I'm out. And my business coach looked at me. He's like, dude, it's not sellable. So what do you mean? He said, the reason you want to sell it is the reason no one else will buy it.

15:41

And I'm like, oh, okay, then what are my options? He goes, I don't know, man. He goes, this is new. Let's figure this out together. And that's when over the course of the next few months, I started figuring out, oh, I can exit without exiting. I can exit without selling it. And so I started figuring out what to do to get myself out. And by the end of 2020, I was putting in maybe 10 hours a week and the business, of course COVID interrupted everything, but COVID notwithstanding the business.

16:08

was finally moving back in the right direction, profitability, etc. without me in the middle of it. And that's what Exit Without Exiting allowed me to do. Maintain ownership, maintain financial benefits, maintain tax benefits, etc., but not have to be involved in the daily operations. Do you still own or have involvement with that business?

16:26

I do own it. I put about 10 hours per year in that business now. So I've got a new CEO that runs everything. My team takes care of it. It continues. They continue to do business all across the country. The my most interaction with that with the company is I use the training room for many of my live events that I do with my coaching clients. So I'll go up there and I'll say, Hey, I'm going to use the training room for a couple of days. And I'll go, all right, cool. And that's it. That's my biggest involvement in the company. There you go. You've truly exit it with

16:56

about exiting. That's right. That sounds like exiting with exiting, but Ed, but I guess you still own it. So there you go. Let's talk to me about some of that process. I know people can work with you and you've got training and all that, but let's talk about some of the pillars and maybe some of the fruit of the courses and the process that you put together. So there's four things that I discovered throughout the process of exiting that.

17:24

If these four things are done and really in this order, anybody can do this. The first is embrace delegation. So I teach a lot of my coaching clients and I speak a lot on this, I write on this topic.

17:36

is this idea of delegation. And what I've found over the years of now doing this, professionally helping people understand it, is that nobody understands what delegation really is. Nobody. I've not met a single person, perhaps you included, who truly understands what delegation is. And I didn't either until I tried, I was desperate and had to figure a way through. Most people think delegation is just assigning a task to somebody. You do this and okay, I delegate it. No, that's only one third of delegation. Delegation, there's more to it. Delegation is about assigning

18:06

and trusting and empowering that person to do the task on his own. That's delegation and there's a lot of nuance to it. But if you wanna exit your business, that's where everything starts. You have to embrace that. The second thing I learned was you have to eliminate stress. Stress is a killer. Stress will keep you up at night and then stress leaks.

18:29

It leaks into the way you look at finances, the way you handle finances, the way you look at your employees, the way you hire your employees, the way you manage your employees. Employees get stressed, everything in the business gets stressed. And if you've ever gone into a business where you just felt like everybody was on edge, those businesses don't do well. And so stress has to be eliminated. And the third thing is...

18:47

systems and process. You gotta establish the right systems and processes. Now, if you listen to most Instagram gurus, TikTok gurus, you listen to all the guys on YouTube and they're gonna say, that's the first step. It systematize everything, okay? But here's the thing, if you system, you put systems and processes in place, but you still are stressed and you haven't learned to delegate, you're gonna have a system that is stressed and you still have to pay attention to it. That's the, so the systems are the third step. And then the fourth step is invest in people.

19:16

You really have to make sure you do proper financial and emotional and psychological investments into your people because they're the ones you're gonna entrust to run the organization after you step away to do whatever it is you wanna do next. Did I imagine, and you said it, that you're a teacher. Some of this was baked into you. Like, obviously you came up with the curriculum and you've got the knowledge and a lot of, I don't know, meat on the bone, but I would think...

19:46

this has gotten more in maybe your passion point because something tells me this gets, teaching others these things is part of fulfillment for you. Oh, a hundred percent, a hundred percent. You look at my past, man, I, 13 years and minutes.

20:01

I did a lot of teaching. I was a really good teacher then. I was a good public speaker. People enjoyed listening to me speak and teach. I was not particularly good at the pastoral side of the ministry. That was just not my thing. You said a lot. Just a good pastor joke. He got out of preaching. He sends a lot. We all do. Yeah. So then moving into the classroom, man, that was perfect.

20:31

because there wasn't really any pastoral duties that had to be, I didn't have to go visit people at home and go to funeral homes and do weddings and stuff. So I'm just teaching and I'm performing all day long, class over class and I connect with the kids and I tell stories. It was wonderful, I loved it. I was like, this is it. And then when I started this company, this lighting company, all of that went away except training my salespeople.

20:56

and telling clients about what it is we're gonna do. So my teaching went from, if you look at a pie chart, went from all day, every day to a sliver. And I didn't realize how big of a deal that was until I quit.

21:11

leading the company as CEO and started a coaching company. And by the way, that was never my intent to the exit. I didn't exit to go start a coaching company. And I'll tell that story in a minute if you want to know. Yeah. But I wasn't able to teach it really at all until I left and started a coaching company. Now, I'm back to the pie chart, the biggest slice of pie.

21:30

As I'm teaching, I do podcasts all day long most days. I'm speaking on stages. I spoke on three stages this past weekend in different cities. And now I'm, now I'm here doing this. So I get to do this all the time. So it is everything within me, how God created me to exercise my gifts of leadership and teaching so that I can help people get to success and balance. What's the speaking side of things? Did that just come naturally? What you created the curriculum, you're doing your podcast.

21:58

Obviously you've spent no matter what you did in ministry of some portion of it's probably in front of people and definitely teaching you're presenting all the time, so I'm sure it comes natural, but what, how did that start to fit in or just, are you reaching out to people where they hear about your program? Like where do those opportunities come in?

22:19

So today, this year, 2023 is the biggest year of opportunity for me getting on stages to speak that I've ever had. Of course, being good at anything is all about the reps. You gotta get the reps in. It's all about consistency over a long period of time. And so I had all those years in ministry where I was teaching every single week, multiple times a week, speaking in front of groups of people. And then as a teacher, as you pointed out, I'm speaking, I'm presenting all day long, most days. And then I lost a decade.

22:49

of that during running the company years, even though I still do. I'd have speaking engagements every once in a while, but this year, I don't know what happened. It just blew up. I started getting asked to be on stages in different places across the country. I spoke last year, a few different places across the country got invited. And then this year just exploded. As of about a month ago, I had 28.

23:11

book speaking engagements as of a month ago, but I just got invited again to do another one. So it's, I've spoken in different country now, countries now, and it's weird. Cause I never intend, like my intent is not to be a public speaker on the circuit, but I really enjoy it. And I like connecting with audiences. So I was in a...

23:30

I was at a conference yesterday in Nashville last night after dinner, the keynote, and I was able to talk to all these people who own very successful service based businesses about how to double the revenue without increasing fixed overhead. Of course I say that's what I'm going to talk about. Man, everybody's okay. I'm listening. You got my attention. Yeah. Then I got to give away a bunch of books afterwards. I think I signed 50 books to give away. So.

23:54

Yeah, dude, I dig it. I love it. I would I love speaking. I don't want to be a circuit speaker where I'm out every weekend, but I really dig it. What's what's the biggest thing like we talked a lot of a little bit like with entrepreneurs, like the hurdles they have to get over and the Superman syndrome and all that stuff. But what's maybe the most common blind spot that you see maybe working with entrepreneurs or a few of the common blind spots beyond the self-importance issue?

24:24

The biggest hurdle that all entrepreneurs, and quite frankly, anybody has to get past, is the hurdle of mindset. Mindset is everything. You are what you continually think about. You are what you repeatedly do. And you only do what you repeatedly think about. So it goes back to everything is here. Everything is between the ears. So business owners who are stuck in jobs.

24:49

They're really job owners, as you pointed out earlier, Ryan. Like business owners in that position are only there simply because of the way they think. That's it. It isn't anybody's fault. It isn't anybody outside of it. It's a way you think. The only thing God gave us 100% control over in this life, the only thing is the way we think.

25:11

And so if we can understand that and tap into that, we can alter our reality by altering the way we think. So a lot of what I end up doing as a business coach is life coaching. It's around mindset. It's understanding, hey, you cannot say that. I have decided over the last 12 months, man, I will not say out loud anything I do not wish to be true.

25:36

Manifestation. Non-manifestation. Yeah, so if I don't want it to be true, I'm not gonna say it. I'm not gonna say, man, I hope we don't have a flat tire on the way home. Like, why would I even conjure up that concept? Why would I say, why would I utter something I don't want to be true? Now, so if you're stuck in your business and you say things like, man,

26:01

And I work 60 hours a week. I have to be in this business. This business won't survive without me. You, your emotions seem to be saying that you don't want it to be true, but you just said it out loud and your subconscious doesn't know the difference between reality and fake. It doesn't know the difference. But so your subconscious is only going to fall in line with whatever it sees and hears through your conscious mind. So that's the illustration I give for people about this is you go watch a scary movie, what happens consciously. You actually know.

26:31

It's all fake. You're watching it on a screen. These are actors. None of this is real. The ghosts don't exist It's all but what happens physically physically your heart rate goes up the hair on the back your neck stands up Why because the subconscious doesn't know the difference the subconscious is seeing your eyeballs consciously take in something that's scary and intense And your subconscious Meets the reality where it thinks you're supposed to be so in our business. We got to think about that, too So if I say hey, man

26:59

I'm stuck in six figure land, man. I'm only making a hundred grand a year. And I'm never gonna make, I'm never gonna make a half a million. I'm never gonna, okay, you're not. Like whatever you say out loud is gonna end up being your reality. So that's the biggest hurdle that entrepreneurs face is right here. It's in their brains. Yeah. Oh dude, if I had my amen button, I'd have hit it already like four times.

27:19

I can't, you know what I'm talking about to Southern Baptist. You know, hallelujah. When the Deacons in the back, they want to make sure the preacher feels good about what he's talking about. Oh man. It's so true though, man. We create our own reality. Like it's we, I think even entrepreneurs, like sometimes that typically if they've been successful at any level, they've gotten over it mostly, but

27:45

We create our own things. Like you got one person to blame, you got one, look in the mirror, it all starts with you, doesn't it? 100%, 100%. Listen, and for all my years of having a Bible degree, doing ministry work all these years, I missed it. I missed it. It's right there in scripture everywhere, all the way from Old Testament to New Testament, it's talking about the power of the way we think about things. Jesus said, ask.

28:10

and you will receive, seek and you'll find, knock and the door will be open. We over-spiritualize that in the church just to talk about salvation. But no, he was revealing the truth about life. If you want it, ask for it. If you want it, look for it. If you want it, go out and do something physically to get it because the way you think is gonna lead to your reality. And we over, now I'm not saying it's not about spiritual things, but we.

28:33

We isolate it into only spiritual reality. Paul writes to the Philippians in the New Testament, he says, listen, man, whatever is good, whatever is holy, whatever is true, whatever is trustworthy, whatever is worthy of excellence, if it's those things, he says, think on those things. In other words, meditate on those things. To the exclusion of, if it's negative, scarcity mindset, don't think about this crap.

28:57

Don't do it. Pay attention to what's good. And so now, as I'm reading the scripture now with this new mindset of my own, new lenses, I'm going, holy moly. This was all in there the whole time. Our minds.

29:08

have creative power, they create our reality. God, we're made in His image, He's the creator, we have creative power. We can create out of what He made. We can't create out of nothing, that's only Him. We can create a reality out of the things we have before us. So if you want a reality different than where you're at now, if you're stuck in six-figure land, and you wanna get to seven-figure and eight-figure land, you have to start thinking about a new reality.

29:31

Once you get them thinking the right way, does everything just start to come along? Would you work with people? Talk to me about some of the nuts and bolts when somebody's working with you. The short answer to that is yes, but it's not as simple as that because here's the thing when this changes, everything changes.

29:47

But the fact of the matter is this thing, this mind of ours has been programmed for how many years you've been on the planet. I'm 48 years old. So mine's been programmed for 48 years to think a certain way. I have seriously dived in over the last 12 months to reprogram my brain on purpose. This is not by accident. And today I'm very different than I was. I'm totally different than I was a year ago. To answer your question, Ron, if I get them thinking right, does everything change? Everything falls in line, yes, but.

30:17

This is going to take long period of consistent change, long period of consistent thinking in a different way.

30:24

There's a book I just recently read that explains all this. It's called Psycho Cybernetics. Have you ever heard of it? No. Okay, so this is awesome. Everybody needs to go read this. And it's a much easier read than the title may serve. I was thinking like werewolf or something. Cypress, cypress. I love this. So cybernetics is actually, it's a word to describe how mechanisms work. They're programmed. So if you push this button on a machine, boom, something pops up. That's designed, programmed to do it.

30:54

way cybernetic control you hit this thing happens it's programmed it's pre-programmed but hit this this happens if this then that that cyber that's what cybernetics means so everybody knows what that is like now psycho cybernetics is max dr. Maxwell malts who wrote the book back in the 50s he said hey

31:15

our brains operate much like a cybernetic machine. So there's this psycho cybernetics, a psychology of cybernetics that if you grew up in a certain environment with a certain family, with certain thoughts and certain options and whatever, certain education, your brain has been programmed, X happens, Y will immediately happen. So you and I, as entrepreneurs now, our brains work very different than the people who work for us, don't they? Like our brains have been reprogrammed.

31:45

mentality. W2 mentality is very different than where we're at, isn't it? We had to reprogram it because it took a while to do it. So when I work with my clients on this mindset thing, it's not a short-term thing. I don't take any engagements less than a year because I know that this is going to be a long slog to get things turned in the right direction. Actually, science shows us that 66 days to create a habit, 66 days every single day of doing something will

32:15

So we can create, think about how many things we can create over the course of a year. We can create six, almost six brand new habits in the course of a year if we do it right with the right coach, right mentorship, right program. So yes, the answer is yes, it will fall on if they change their thinking, but it's not as simple as it seems. Who's your favorite? Like.

32:38

prototype like to work with is there like a I'm sure you'll help anyone but as long as one's willing to commit but is there when you get more Satisfaction out of like a certain type. Is it like the skeptic skeptical Sam or who I think that's a fair question I think that from a psychological standpoint, I'm looking for growth minded people. Yeah

32:57

I can't scarcity minded people, fixed mindset people. I can't help them because they their brain is not open to. They're not malleable. There's nothing you can do there. They're the play dough that sat outside for way too long and it's done. You can't do anything with it. But I want to take somebody that's malleable. But in terms of avatars, it's a 30 to 50 year old male founder of a business, married kids, probably doing between minimum of three million, some ideally between 15 and 20.

33:27

sometimes up to more 50 or 60, but somewhere in that area, that's the guys that I work with. And they spend too much time at the office, they're spent too much time away from family, away from the things that matter. And they're doing it, they're sacrificing on the altar of their business, all the things they say are most important to them. And they have a small realization of that, but frankly don't know how to get out of it. Yeah, you have to be.

33:51

at least mentally ready to grow. Like you said, I think to take that step. But I say first, the first thing is like admitting I have a problem. First step, like wanting to I want to grow, but I can admit I have a problem. I'm in the way. Yeah. Awareness is a key to recovery in every step of life. Jason, how can everybody learn more about what you're doing and get in touch with you and follow along on your journey?

34:21

You can, if you just Google the real Jason Duncan, you're gonna find me everywhere on YouTube, you on LinkedIn, on Instagram. I'm at the real Jason Duncan on Instagram. I spend most of my social media time there. So you can follow me there. But if you want a book, I've got an offer for your listeners. I've got the free book offer that you can only get to by using this link. It's the real jasonduncan.com slash free book. And so if you go there and type in your information, you just pay the $5 for shipping and handling. We'll send you the free book

34:51

It is this book right here, Exit Without Exiting. It's an international bestselling book that'll tell you all that you need to know about how to get out of your own way so you can start living your best life. And it's not just information. I actually wrote it. I created three different characters. I created Edward, Cheryl, and James, and I tell you their individual character stories about how they went through building and exiting a business and what pitfalls they encountered along the way. I love it. People learn by examples. Very smart, man. I really appreciate it and appreciate that offer.

35:21

of that man really appreciate you coming on the show look forward to following along and staying in touch thanks Ryan it's been good man hey guys find us the radcast.com search for the real Jason Duncan to find all the highlight clips from today we'll also link to that offer that Jason mentions then the 00:01