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You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

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Here's your host, Ryan Alford.

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What's up guys welcome to the latest edition of the rad cast it's friday february 3rd 2023 our weekly entertaining marketing business news of the world jazz hands. Yeah jazzy jazz Join us always by the lovely christina gassi back at it again On the ones and twos nick weaver. Hello. Hello So, uh here we are

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February 3rd, two weeks from the Super Bowl. Yeah.

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Tom Brady announced his retirement. He did this week. Yes. Just in time for 80 for Brady. Hey, I know. And I have something really interesting enough. It's news. That's world news. He's the GOAT. He's the greatest quarterback to ever play football. Whether you follow football or not, you know Tom Brady. You've heard of Tom Brady, yeah. Either. Or at least his wife. Yeah, exactly. Both very attractive people. Even if you don't follow. Ex-wife. Yeah, but interesting fact around that. So.

01:30
I was looking at the gram and Tom posted how thankful he was and it was kind of his retirement post. He didn't say he was retired. I think it had already been made official. He just said, just super thankful team, my family, my coaches, my trainers and all this. He had like multiple photos. The old carousel. There's the term I was looking for. A lot of pictures.

01:57
lot of family photos. And recent photos. Now I'm thinking they were pre split. Yeah. Yeah. But they weren't like 10 years ago. Yeah. Like he was thinking here. Right. Like, hmm. Is this like Tom wanting to rekindle something or is it like just being thankful? It wouldn't surprise me. He's, I think he's still wants to be with you though. I don't think, I think he.

02:26
Look, the guy played forever, was still healthy, was still one of the best players, regretted retiring maybe a year early.

02:33
Maybe it was selfish, Zell's over it, and hell, I don't know shit about him. I just thought it was very interesting. No, I definitely have to share the same, drop my phone, same opinion. Yeah, I just, you know, just saying. Makes you think. I don't know if he did that on purpose. He could have, look, she was a big part of his life. It could have totally just been. Because she's the mother of his children, so it may have just been that. It could have just been that. I just thought it was, because of how, there was like, it wasn't one picture, it was not one. But he's got a lot of photos

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pulled from. With just the kids. Right. And he could have done, and if it had been one photo would you sell? But it was like eight photos and at least three of them she was in them. Hmm. Start drama girl. We're gonna start having a like Brady update. Yeah exactly. Every episode. Uh literally to do with marketing but lots to do with uh real life. Kind of doesn't do with marketing. There's some branding going on there. I think there was some branding something going on. He was making a brand play. Yeah there you go. Yeah so we'll see. Speaking of brand plays.

03:33
Yes Hey, this must been a good one. I will say this so I'm I'm okay. I'm a ketchup snob for sure Who is it right the ketchup manners right? I don't like ketchup. Okay. Do you like ketchup Nick? Okay, we had this right. That's right. That's right. You're the only two people in the world that don't like ketchup I love some hot sauce, but ketchup. I'm just like let's just say this I think but I know I think nine out of ten people vote Heinz so anyway Heinz is smart and someone on their teams super smart because

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You know, it's Super Bowl 57 coming up and Heinz is Heinz 57. Yeah, so they have a campaign Outdoor campaign there's gonna be a TV spot that it says they're looking to eliminate the confusion over how Games are have Roman numerals and I'll admit I'm one of those that looks at it way longer than I need to going I know them and I'm adding them up and I'm subtracting and not adding you know, like is that 18 or is that 2? Is it before the V or is it after the V? Yeah, I gotcha

04:33
And so very aptly they have the Roman numerals and then Heinz and they showed Super Bowl 57 with the Heinz 57 bottle. Very clever. And I bring this up for two reasons. One, it's super smart marketing. But two, if you're listening, this is how you attach yourself to things. If you're really paying attention, these moments and these opportunities present themselves to you. Like when...

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Someone on their team goes, OK, it's put together. Our brand is Heinz 57. It's Super Bowl 57. Maybe they've had this in their back pocket for four years. I don't know. You know, know it's coming. Yeah. But the ability to tie yourself in to get that borrowed interest, shared interest from the Super Bowl being a moment in time and having it just happen to be part of your brand name is super smart way to leverage and create more attention for yourself. Yep. And I don't care if you sell insurance or you're a lawyer or you are a plumber.

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or your freaking Verizon Wireless. Like these opportunities present themselves within your own network of reach and frequency and you need to be on the lookout for them. And so, this is super smart marketing and I thought it was worth calling out. I love it. And I love me some Heinz. Yes.

05:49
I'm not a ketchup person, but I do, that's, if I'm cooking. Now would you try the ranch ketchup or like some of the mixtures? It's not even that I like won't eat it, right? I just, I don't think I've ever, since I've lived on my own, I've never bought it. But if I'm like at a baseball game and I get a hot dog, I'll get, I'll put ketchup on it, you know? Okay, there we go. But I won't ever dip french fries in it. I'm just, it doesn't matter. How about an onion ring? I love onion rings. Would you dip it in ketchup? No. Oh.

06:14
No, I'll do mustard. Man. Or honey mustard. It's missing out on life. No. This is like what life's made of here. Do you like tomato soup?

06:24
You know, I can do the beef stew with the tomato flavor, but anything that's just straight up ketchup flavor. Or tomatoes. Do you like a tomato slice? I love tomatoes. So you love tomatoes. I love it, and that's why I don't like ketchup. I know they're different. I think ketchup, it's too, it just tastes too sweet for me. Yeah, it's a little sweet. But it's the sweet and the salty. Totally. It's a fry, the onion rings, super salty thing. Hot dog, super salty. I should say, it's not that I dislike ketchup, I just don't, it's not my condiment of choice, shall we say.

06:54
You and your condiments. If I had a hot dog, I'd put mustard on it. See, yeah, I'm a mustard person. Yeah, I'll relish the moment you do that. But I get it. Well, I know you're dying to hear what's going on in the metaverse, because I certainly am. Yes. It's been a minute. Trends. Fix it in post. We haven't taken a trek to the metaverse in a while. There's a reason we spoofed that for quite a while, folks. When no one else did. Exactly, this is true.

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true. But now Martha Stewart is making her metaverse debut with Oreo. More? Lots of borrowed interest. Yes. Oreo is celebrating the release of its limited edition cookie, the most Oreo Oreo, with a metaverse activation and a tie-up with celebrity chef Martha Stewart. Consumers can watch the live stream this week, timed to the day, limited edition cookies with hit grocery store shelves.

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The move follows other marketing plays by the brand to connect with consumers using current cultural trends and topics.

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Oreo is always just coming out with something new. Yes, they are. And I like all the trials. I will say this. You know, they had the original Oreo. Then they had double stuff, which really made me happy. And then they had like the Ultra stuff. Now it's like the ultimate stuff. Have you seen those at the gas station? Those are my favorite. It's like two thin wafers and like seven pounds. Oh, now I have to see those. Seven pounds of cream in the middle. So the only thing that could make the most Oreo Oreo would be a cream patty on top, a cream patty in the middle, and a cream on the bottom.

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reduce the chocolate patty at all. That would be the most Oreo Oreo. I have no idea if that's what it is. Because Nash, my youngest son, who's six, you know, we have a fun like for just the cream and the like Nash will, this is funny. They'll eat Lunchables like to really make it easy in the morning sometimes for lunch and.

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We were having a picnic in the park this weekend and Nash had already gone through his Oreos, which means he just ate the cream out of the bowl. Right. All the cookies were still there. And his other brother grabbed one thinking, oh, wow, you're not eating your Oreos. He had already eaten the best part. He got the soggy cookie. Not so good. That's the most Oreo Oreo moment right there. But, you know, this is cool. I will say this. I am. I have it on my list for Social House. We have a 200 inch screen up there. The Xbox is connected now.

09:20
I think we need we've got to get the the whole maybe meta meta verse going on. What's it called the has a name With the goggles and all that shit like horizon missing. What am I missing? VR, but yeah, but what the hell is the name of it? Has a name

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No, yeah, I know, but there's a specific one for the Xbox. Oculus, there you go. Oh, yeah, yeah, yeah. Yes. Oculus, that's what we need. Is that an Xbox? Yeah, they make it for the Xbox. They have it for multiple things, and Facebook and others. So, and this is actually a Facebook thing, so it's cool. I think, look, it's for gaming, it's for having fun. It's not for living, you know? I just love Martha Stewart, man, I just. I do wanna see Martha Stewart in it, you know? Yeah, I'm here for this. Yeah, cooking up something. Yeah, Martha Stewart's been in the news a lot, and on the news a lot, ladies, just respect the hustle. Yeah. I know.

10:07
How old is Martha? Is she 70s? No, she's in her 80s. I just saw this. She looks fabulous. She's had a lot of work done. Which, like, respect, but. Mother's too good. You're not gonna have a lot of work done. I'm not. She's 81. 81 years old. Are you against having work done? For me, personally, I'm not. You're never, yeah, because you're 27 and you don't have any flaws. I'm all for it, false. I'm all for it, no, I just, I.

10:32
just wanna be like okay with my face and I don't like the way. I feel like it always looks like you get work done. And that's just not personally my preference. I'll get like facials and stuff. But again, if you wanna do it, it makes you happy. Do it makes you happy. When you're 55 and I'm.

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like 70 something having my, having my. Have you seen my mother? My mother's never had any work done. So I just have solid genes. Yeah, my parents hadn't had any work done either. Same thing. So my dad working his ass off in here, but he works harder than anybody else around here. No, I'm like, I'm all for it. I just don't have any interest in it at the moment. Yeah, I know. We'll see. But Martha Stewart looks great. And I want to see her, I'm going to go check out her in the metaverse with these Oreos. Staying relevant. I love it.

11:21
Lots of lots of shared interest across the board. Oreo and Martha Stewart kind of sharing interest with one another, I'd say. So check that out. That comes from our friends at Marketing Dive dot com. Great articles. If you're into marketing, I'll give them a shout out. We do pull a lot of stuff from there and they have a lot of great info. It's both entertainment, but marketing and advertising is a good mix. So give them a easy to follow. Give them a look. Speaking of looks, hope you looked at.

11:51
The episode that launched this past week, the biggest bad asses in business, Howie P. Bruce Buffer, Sawyer Hemsley, founder of Crumble Cookies, you know what those are, don't act like you don't, and Kyle Creek, who is one of my favorite interviews of all time. We got his book right there. Yes.

12:10
Speech therapy and fucking history. It was his first book. I'm sure he had others before that, but that was kind of his first big book. And he's sitting behind me here, right here on our wall of fame here. Like your shoulder angel. Yes, he is. But, uh, look, these guys, into a really great episode. I actually listened to this.

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at the gym this morning. There you go. On the treadmill. And this is like world class knowledge. I, you know, I'm not self serving here. Sometimes I am, but I'm just being real legit. I was listening to it and kind of taking mental notes because.

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You know, we do these episodes, some of them 18 months ago, two years ago, and then we aggregate some of the content like in this episode. I'm like, yeah, I need to do that more. Or like I'll hit a nugget and I'll be like, I know that because I've heard it, but am I doing it? And it's just really great business advice. And we've had so many great entrepreneurs on the show. These really are some of the biggest badasses in the world in business. And had them all, we condensed it down.

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into really some of the best highlight clips from that. So a lot of value, check that out on last, this past Tuesday, just a couple of days ago. And next week we have Mike C Rock, Sirocco.

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who is this we had a condensed episode. And this is episode two of the interview with Mike C Rock. Great guy, really good interview. He's got a killer podcast, too. So he's great on the mic. And hope you'll check that out next Tuesday. Yes. Exciting. I have a confession. Oh, so last Nick, you might need to close your ears. Last Wednesday, when I was at

13:57
I took half a vacay Delta-8 just to see. I took it after we recorded something, so I wasn't putting anything at risk there. But I was just curious, how does this affect my day to day? And while I wasn't super motivated to continue doing my work, I got all of my work done. And I definitely, like I.

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wasn't totally messed up like I was the first time with a non-vacay Delta-8, I have to point that out. But I'm like, I'm on this train. I did, I felt it. I just felt like, yeah, it totally mellowed me out. I felt kind of like giddy. And I didn't feel, again, I definitely felt it. I kind of felt it in my face a little bit. My face felt a little bit buzzy. But again, I didn't feel stoned. I didn't feel like I need to go home. It felt like the right dosage to.

14:49
give you something but not... I probably won't take it at work again. Yeah, maybe Friday night. But I didn't feel like I have to go home now because I have ruined the rest of my day. That's good. Yeah. Okay. TheyK. I like it. Our other sponsor of the Radcast, third party tested CBD, it's the best in the country. They've got disposables, Delta-8, and the sleep gummies, which I am also a huge fan of. Yes, I'm happy to hear that.

15:12
You know, I think I mentioned last week, my stepdad is all into the sleep side of the stuff. He swears by it. I've had success with it. I did try it again a couple of nights ago. Had similar experience. I said at least an hour longer and I really have no nothing else to attest it to. You know, and I love that it doesn't make you groggy in the morning. That's the best thing about it. Yeah, I just I keep and look, here's how. How do you know this? How are you keeping track? Cross branding. I have whoop Will Ahmed, who's up on the wall over here.

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He's coming, he's in the mail. Billion dollar brand, the most advanced wearable tracker.

15:49
for fitness, sleeping and everything that you have. So I literally know every, I track my REM sleep, everything, it's pretty sick what it does. And so I literally look at this every morning and look at how good I slept, my resting heart rate, all those things, and every measure was like a tick higher. Better when I've used the gummies twice. And I'm one of those that doesn't want to like get hooked on something, so I just want to use it sporadically, like maybe when my mind's going too fast or I feel like I could use a little, you know,

16:19
me before bed. And generally I do not have trouble sleeping so I don't need something daily. But I did notice upticks and everything so you know you got to give them a shout out. Takeupvk.com, official CBD sponsor of the Radcast. Got the hat on. We don't sponsor anything and everything. We first make sure we like the partnership Chris Hansen. The founder is doing great things in the

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and don't take our word for it, therefore third party lab tested every ingredient, every amount, and so you know what you're getting. Give them a shout out, go give them a trial, tell them the Radcast folks sent you, takeavk.com. We got some social holidays coming up. Yes we do. February, this first week of February is a little bit lean, I know we got Valentine's Day coming up, but February 5th, which I believe is Sunday, is National Weather Person's Day.

17:17
Yes it is. Look, I wait all year for this one. Ha ha ha.

17:21
All year, marked on my calendar. No, I didn't even know that was a day. And then February 7th, we have National Send a Card to a Friend Day. I will say this, National Weather Person, one of my favorite people in the world, one of my best friends is Ted Phaeton, who I was actually on his podcast yesterday. He is the weather person on Fox in Charlotte, North Carolina, on one of the big stations. And great guy. And so, I'd like to send him a very happy National Weather Versus Day.

17:50
On the 5th. Still got a couple days away. But I love you, Ted. This one's for you, Ted. Yeah. You can send him a card on the 7th for National Weather Person's Day on the 5th. Look at that. Send a card to a friend day. Can it be a digital card? Can it be like an e-vite? I feel like it. Or is that what those are for? Yeah. All right. When I first got my email address many years ago, I was obsessed with sending my friends e-cards. I've got something that will change your life. I'm looking for a new service. Because I used to have it. It was called Bond Black.

18:20
This is the greatest thing ever. They literally took my handwriting and digitized it. And I could go into the app and write handwritten notes that got done in cursive.

18:33
and literally would get, they'd send them a note with like my handwriting. Wow. I thought it was the greatest thing ever. That's really cool. And then I spent like a fair amount of money on this cause I thought it was really cool. And then they went out of business. And I did, I was like, must not have had the greatest business model. I thought it was great, but I'm looking for a replacement. Cause I do think those are really nice to do. Yeah, I agree. And I don't. Save some time. Exactly. Purple tunnel. Hey, there's a business idea for you. Yeah. February 8th. Handwritten letters always mean a little more, don't they? Yep, they do. I do, I do love a good card.

19:02
February 8th, wow this is a fun one, is Safer Internet Day and National Boy Scout Day.

19:10
I feel like there's some weird crossover there. That's a strange same day. This was some of the news on Boy Scout leaders, you know, like, not so safe. Curious. Yeah, exactly. But hey, you need to pay attention. I'm pay attention on the national Internet. Right. You know, like maybe don't post about safer Internet Day on TikTok. Question. Yeah, exactly. I mean, that's one of our later articles. Right. It's coming up. It's coming up. Foreshadowing. I do think. I would.

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My kids are into a lot of things. I don't know if we're gonna have time for Boy Scouts, but I do believe that it's a good thing in general. Sure. You know, it teaches them good values and good leadership things when there's a good Scout leader. Yeah, yeah, yeah, totally. So hey, how's it out to them? They've been around for a while. They have been. I'm in February 9th, which I will for sure be celebrating. It's a Thursday. It's National Pizza Day. Yeah, I mean, if...

20:06
Other than potato chips and look, I was lost on an island. I love pizza. Pizza or potato chips would probably be like the one food that like if I. I probably eat pizza once a week. Yeah. Oh, I definitely do, because we like my kids eat twice a week. I'm like, OK, I'm going to have a piece. I love me some pizza. Yes. We'll be celebrating that. Yes. So Pizza Hut, Papa John's, all you people better be planning something. Right. So we'll be talking about that for next week's news. Coupons. Yes.

20:35
On to some social media news. Yes. How this was interesting. Yeah. See this one up. Pulled this one late in the game. The.

20:44
I've been talking about this for a while. I did actually spoke at a FedEx events last year and talked about this. And it's like there's been this like curve of things like taking off or whatever. But live streaming e-commerce drives conversions and builds community. So live selling this notion of using social media to go online is the modern day QVC. And I've always thought this was fascinating and had a chance to take off in Asia. It's been huge. There's now data out that says that these things drive 30 percent conversion rates.

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ten times higher than any traditional e-commerce marketing or advertising. And essentially what this is, is if you...

21:22
Especially if you sell a consumer product, fashion, jewelry, makeup, these things certainly do it. But I think it could work for just about anything, furniture, whatever. Having a live planned event, much like QVC, where you have someone come on, it doesn't have to be overly produced, but you come on and you showcase certain items and you create some entertainment around selling. And you do 10 or 15 minutes where, hell, if you're selling shoes, you're selling top 10 best shoes.

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of your latest pieces or something, but, and on your showroom and you walk around and you plan it and you create a structure that doesn't have to be, you know, TV level quality. Well, and this is, so I worked in retail for several years and I worked at a privately owned small boutique over 2020. And this is literally how we stayed in business. I mean, it was like me and the owner, we had so much shipment, it was ridiculous. And we did Facebook Lives all the time and she still does them to this day.

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and her business is better than it ever has been because we implemented this strategy. Bing, bing, bing. I just think this makes a lot of sense. It's fun. It's fun for everybody. It's fun if you do it, it's fun if you're watching it. It doesn't have to be perfect. No. It's almost funny when it's un-perfect. Like if you're picking up something and I don't know, something falls, if you don't say the right thing, everybody appreciates the organic nature of it. It's so much more low stakes than something that's highly produced.

22:47
Big fan of it. Makes a lot of sense, the data's starting to show that it does work really well. And so I encourage anyone out there selling a product or service, you need to at least try this. And plan it, plan a few things. You don't have to do it every day, but do two or three a month and see what happens and try to get some traction with it. And- Market yourself. Market around it, put some ads around the events. And so, like this a lot, the data's proving it out.

23:16
I think it's gonna take off eventually even more here in the states. It has in certain industries, but I think there's a broader opportunity. Totally, totally, totally. Onto our TikTok article that we already teased. TikTok's shifting US presence and what it means for social media. 31 states have bans barring the use of TikTok on government-issued devices and networks. A handful of public universities have blocked TikToks on US campuses. This is a whole thing. Yeah.

23:44
So what do we think is going to happen here? I've had a crystal ball. It's it's such a large industry. It's like a billion dollars now. Yeah. It tells me it's too big. The taxes, like what the government gets from the taxes. Yeah, they did that billion dollars in sales. Ten, twenty, thirty percent of whatever tax bracket they're in does come back to the US government. So it's getting to the point where they can grandstand politically about it.

24:12
I just don't know as long as TikTok continues to meet in the middle with like moving the data servers and like doing some of the stuff that it'll go away. I'll stop sort of saying it, but I just would be cautionary to anyone that's got all their marketing basket there. Yeah. Having all those eggs there. Because it is.

24:35
being banned by U.S. government officials in 31 states. Like, yeah, I'd be paying attention. Well, and it's interesting. I can see a scenario where it actually went down. Like, they take it down.

24:47
until everything got settled. Yeah. And that might be one month, two months, six months. I don't know. I could see that scenario. I don't think it goes away forever, but that might be the more likely scenario if they can't completely meet in the middle on some of this stuff. Well, it's so interesting, right? It's such a two edged sword because now we have Instagram who's come out and said that they're not going to be focusing on video content as much and they're going to try to level out that algorithm so that you're still getting photos. So they're not capitalizing on the fact that TikTok.

25:14
could be threatened. And then part of what we love about TikTok is how great the algorithm is, which we only have because of all of this data sharing. Yeah. What's fascinating to me, and I know the answer to this. I'm smart enough to know marketing. I get it. So I'm going to say this anyway. When TV was black and white and there was two stations, but then suddenly became cable and color, there was a boon in the volume of hours watched. Right.

25:44
ads served, all this stuff happened, and there wasn't this rush to ban it. Now, it wasn't necessarily based in China, which is probably the fundamental issue, which I know, which we need to get right-sized, whatever that looks like.

26:00
But all the grandstanding around being worried about watching the content, well, it's just another form of television and attention that's there. Now, data, privacy and all that stuff has to get worked out. That I'm just saying, I'm using an asterisk of my comment being I don't think the uproar should be about the attention and all that. Like

26:20
You know, there's evolution of things. There's evolution of content. And TV did the same thing 40 years, 30, 40 years ago. Good point. It's just we didn't have the concern that China was controlling it. So right. Or controlling the data or using it against us. We need to get that figured out. But if we can get that figured out, then sort of capitalism. Also, if you're an app designer, make it make it better. You know, come up with your own thing. Make it better. Yeah, it is surprising that maybe somebody hasn't. I'm sure someone's working on it.

26:50
momentum that yeah to take down take time. So I'm surprised that you like again I know that YouTube's got YouTube shorts but I'm surprised that there's not more going into making that like its own app. I don't know. Yeah. Smarter people than me. I will say what YouTube's figured out and why they potentially have it is why

27:09
I allow my kids, their social media is YouTube because they don't have to have an account tied to their name and all their data and we can set up parental guidance around what they can. So we, they can watch shorts all day. Totally.

27:24
It's not tied to their personal account as much. By extension, your personal account. Yes. Right? Yes. That's a very good point. So I think YouTube's been smart in doing that. And they are the largest TV network in the world. Like literally, when you use the data. I mentioned that a couple weeks ago. I think they are. No, they are. I looked up the data. Between YouTube TV and YouTube itself, they command 38% of the market of streaming and everything else. That's insane.

27:54
Yeah. So there's your largest TV network. There you go. Second largest search engine, right? Yes. That's right. Yeah. Third largest is Amazon. Ah, Google, YouTube, Amazon. Interesting Amazon now. And Amazon's number one for product specific searches. Oh, I'm sure. I'm sure. I found myself on Amazon more recently because of things people recommend on TicTac, because I'm easy to sell to. You got why?

28:24
So high. Always. It's gotta be Iredex. I'm like a tongue scraper? Absolutely, I'll buy that. You got influenced. Truly. It's me. Hi, I'm the problem. I'm the problem, it's me. This next one's fun, even though I don't think anyone in this room uses Spotify. Nick, you're an Apple Music guy, right? Nope. I like Spotify. You're Spotify? Yeah, I'm a Spotify guy. This'll be good for you then. They're Spotify's test of a friend's tab on mobile, hints at an expanded social ambition.

28:52
Spotify has been testing friends activity on its mobile app, which includes a weekly picks section at the top and feed of friends listening activity. As younger generations are shifting away from traditional social networks toward entertainment apps like TikTok, there is potential for building out their own social experiences with Spotify as Apple has failed repeatedly in this area over the years.

29:16
So, super smart by Spotify. And look, there is a trend with younger generations kind of getting jaded on their traditional social networks. So, totally there.

29:28
And you're also seeing this move towards verticalized social. So what do I mean by that vertical being music, a vertical, and being like hyper vertical in your social behaviors and things that you do. So when I'm on Spotify, I don't mind these social activities because it's about music and what you and I listen to and sharing that specific vertical of thing. Yeah. And so super smart for them to kind of lean into that. I think it'd be important for them not to go

29:58
Like don't just become another Instagram, Facebook, TikTok. Right. Find your own nuanced way of of letting this be different and specific to music and not just another place for kids to talk about everything else. You know, like I thought they won't. Right. You know, I think what I like about it and you go. Yeah, I think what I like about it is and again, I'm an Apple music person, but I love this idea because I don't ever think of music as like.

30:27
political or something that drives, I mean, like people love and hate Taylor Swift. That's fine, but I don't think of that as huge controversy. And I like the idea of like this platform of social media actually bringing people together as opposed to another place where people can just get upset over stupid things. And I think the way to, I'll say this and I'm, you know, it sounds self-serving, but I just, you know, there's a million things that I'm terrible at.

30:52
I've always been a music influencer. What I mean by that. I've always been very music driven, always had a million playlist, always had the dub tapes like when there are dub tapes. I was always kind of the guy that knew the hit song before they were hit songs. That was just one of my things. There's a million things that I wasn't that, but music has always been that. We go to the lake, everybody goes, what's that playlist you're listening to? Like, you know, I've always been that. And so a way to tap into that and to like, you know, I like to be influenced too. Like I'm really good at hearing something going

31:22
I can hear it go, I like that, but that won't be popular. I can also hear things go, I like that, and that will be very popular. Totally. Like I can hear a hit before it's a hit. Totally. Not everything. Right, but you recognize the hook or production. Or even if it's new, and it's not necessarily the modern hook, I can go, that will take off. It's different, but, and so I think if there's ways to leverage that by Spotify or some of these channels,

31:49
so that you create ways for people to discover music in different ways. Yeah. I think that could be really powerful. Totally. I'd like to have it. Right. Also, Apple, get your shit together. Yeah. This is a fun one. I love when we're moving on to our... What am I saying here? Yeah, Instagram. So second with social media. Instagram's co-founder introduced a new social app that's for news reading. Always stay relevant. Instagram. No, that's good. Yeah. It's another news platform. It'll be interesting.

32:18
You know, I used to use Flipboard. They mentioned Flipboard here. And I used it and then I kind of stopped using it. And I don't really remember why. I just became another thing. It'll be interesting. You know, this is curating.

32:31
you know, news in a way that's easily digestible. Right. And I think that we do have a need in the market for that. I would love to have that. You know, I think the most examples I have now is like, I'll go like by Apple. I do Apple News. The Apple News that kind of aggregates some stuff. And sometimes it's like, OK, good. And sometimes I ignore all of it. Google has a simpler thing. And I do think if there was an app that does this well in a modern way, maybe leveraging some of the things

33:01
kind of got a little long in the tooth. Maybe they've improved. I don't, I haven't gone back to it. I do think there is a hole there. It'd be interesting if they have a social component to this, if it's purely just aggregated, curating the news in a modern way. But, you know, being the co-founders of Instagram, it kind of makes you- Well, and I think it's smart with everything that's happened with Twitter recently, right?

33:28
kind of news focused. It really wasn't just like the social media and being funny. Like it was kind of a way to spread information. Yeah. And so this feels very smart, kind of on the heels of that to just as long as they keep the poll going this direction, politics out of it, you know, like the comment, because everything, all this news is so political now. It's right. And that's why I've kind of turned off Facebook, because Facebook got it's like, I don't really want to talk about it. I don't have to have an.

33:56
We as human beings have gotten to this place where we think we have to have an opinion on everything. And we don't. I'm not smart enough to have an opinion on every single thing. Like, there's just things that I, it's not that I don't care. It's not that I don't have foundational beliefs. But.

34:12
I just don't feel the need to comment or to be judged for either non-commenting or how like just some things we just don't have to comment on. I'm going to have to have an opinion on it. I mean, it does kind of water everything down. If you are overly outspoken about everything, like I don't know where your convictions lie. Like if you're only loud about one thing, that's the only thing I know about you. And I am like all for stand up for what you believe in regardless of who it offends. But like pick and choose those things and stand up for what's really important, not just

34:43
But sometimes I don't know how I feel about something and I don't want to invest enough of my energy on it because I've, we can't do it with everything. Sure. Like, and I think that can be okay. Yeah. And I think it needs to be okay. And, you know, so anyway, I hope this goes and stays out of that, that realm, but it's useful.

35:05
And we'll see. It's gonna be interesting. Some of these news outlets have become pay for play. So how they aggregate in that world. Right. You just get a subscription and all that. It's like how many news sites I have to pay for. Oh, I know. Wall Street Journal is all I've got. Yeah. Tries your nuts. We'll see. I think. I think that's all for today. Yeah. Cool. Here we go. Good episode. Any final words from everyone?

35:30
Not today. Oh, February 3rd. Yeah. Welcome to February. Stick to those resolutions if you've got them. Yeah, I know. Abandon them if you already have. Hey, dry January's over. You can start drinking. There you go. Drink them if you got them. Yeah, we appreciate everyone. You know where to find us? Theradcast.com. Search for all the highlight clips from today. Search for...

35:54
Dry January, it's over. And Heinz. Heinz 57. Get that ketchup. Tom Brady. Yes, Tom Brady Giselle. Starting the gossip now. We're gonna have some updates next week, just you wait. Yeah, we'll see. Christina Iassi, Nick Weaver, I'm Ryan Alford. We'll see you next time on the Radcast.

36:13
To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, v.rad.cast or at Ryan Alford. Stay radical.