00:00
Hey guys, what's up? Welcome to the latest edition of the Radcast. Here is the Radcast News. It's Friday, September 16th, 2022, our weekly marketing, advertising, business news of the week. What's up, Christina? Not much, not much. Happy Friday. Yes, halfway through September. Yes, halfway through it. Don't like it. You know, I know exactly where we are on the calendar based on...

00:27
my calendar, my social calendar, which is a baseball practice and then baseball practice. Yes. And then baseball game and then baseball practice and then sign up for basketball. So it's a sports season is here. Yes. We love some fall ball. I know. Well, we're in it. Every one of them. I think they back some things up this year. We've, we've, we've had like two baseball practices and I got the email for basketball and I'm like, okay. All right.

00:57
Let's go. So many athletes. Do all of your kids play basketball and baseball? Basketball all baseball half. Sounds about right. Soccer three force. That's that's really cool. Yeah, it's good. And I enjoy, I mean, look how.

01:15
I know I'll look back and I enjoy it. It's just a little hectic, you know, it's like, oh, you enjoy it. And you know, you'll look back and go, damn, those were the days. I know. Right. I know. Look, it's still hard. You know, time bouncing around everywhere and, you know, like, did I? Are they getting good enough coaching like, you know, like? And then I'm coaching like basketball. I signed up to help on baseball, but they didn't really want my help in baseball. So.

01:38
Hurtful. Yeah, I mean I played baseball. I was okay, but then I focused all on basketball so Cool, and I both played basketball So nice. We'll see We will see how's your

01:54
early late summer, early fall season. I know it's still, I guess, technically summer. Going well, going well. I mean, I wore a turtleneck today, but I look like doing the Rock Johnson. You can put that bigger, bigger chain. Right. Exactly. That's it. And the fanny pack. I'm the name essentially. Did it make you? That's how I felt. Yes. Yes, I did. I was like, oh, no. Oh, yeah. We are not Meg Ryan. It's fine. It is OK. So we had a

02:24
This happened last week and we need to talk about last week. We were a little condensed for time, but the new iPhone launched last week. Big deal, iPhone 14. I guess I think pre-order is coming out any day now. I did order the new AirPods because I lost mine. It's kind of like sunglasses and headphones for me. Mm-hmm. Last a...

02:46
May if I get a year at them, that's how sunglasses are. Yep. I emphasize that they either break. They end up at the bottom of like Kiwi or stepped on some of my walks or, you know, I leave them on the back of a bathroom stall. Like if you like, you know. Oh, yeah. The urinal gas station or something specific. Yeah, I leave stuff on urinals all the time. And yeah. Yeah.

03:13
You set me up for that one. Yes, you do. You do late things on your own. Yes, I'm excited to get some new airpods. Supposedly the noise canceling is amazing and the reviews got me. I was like, oh, yeah, I need it in many ways. I've been out without them for like three weeks. They completely disappeared. You know that bullshit like find your airpods. Well, let me tell you.

03:38
That shit don't work. Like I had it all. All that stuff turned on because I misplaced things and I'm like, find my AirPods. Last place was somewhere in the middle of the lake. Mike, OK. I know they're not I know they're not in the bottom of the lake. Right. Right. But it's like that was like the last time they pinged my phone, I guess. Maybe we're out of the boat. Sure. And my you know, they were on the boat. And I'm like, OK, that's not it's all it's all Apple's plan. So I turned on the thing that's like.

04:05
If someone else maybe turns them on, it alerts you. Hadn't come on yet. Foul play is suspected. Yeah. So I'm going to go jack somebody up. I find that we're getting no. Well, we found them on the back of the urinal. And then like we didn't know who they were because how do you know? You don't know unless somebody's names on the case are engraved. But like my contact information isn't on them. Yeah. Dwayne the Rock Johnson. Yes. It just is the rock. Actually, I'll have, you know, just the right. Right.

04:35
And I'll be like, who's giving me headphones? From Greenville, South Carolina. But we're also getting some new emojis. We're getting a goose and maracas and a little talk to the hand and a ginger root among others. I've been waiting for that talk to the hand. That's for sure. Every time you slack me, I'm gonna be like, listen. That's a Nick thing. Nick's a maraca player. I'm gonna use that goose. He plays maracas all the time. What is this? This is the wrong goose, it's Italian maracas. Spanish.

05:04
Close. Hi, Maracas. I don't know what that was. It was great. I will say this, I'll age myself. I worked on the first iPhone launch in 2007. And it was a huge campaign, obviously. One of the, I mean, most prolific ad campaigns of all time. And, you know, like, to think back, number one, I feel really old, because it was 15 years ago, and it feels like yesterday. And I'm being that guy. You know, like.

05:30
seemed like yesterday, but it did. But it was an iconic campaign and an iconic device because it's changed the world. Because you had Blackberry and you had other smartphones, but they didn't bring it to the masses as easily as the iPhone did. The interface and everything with the iPhone just changed the game.

05:49
It allowed my mom to use a smart phone. And so and then it connects to every other app store and everything like that. It's just amazing how it's changed media and the entire landscape of what you do and expect to do on your phone. And so it's it was a fun time in my career. And then it's it's crazy to watch. It's interesting because I'm like watching.

06:16
like the innovations now, it's not changing much. Yeah. You know, like, they got a new thing, Dynamic Island, the way like the little notch above where the cameras are. And it's cool. But it's like that. I'm going to get me excited about an upgrade for that and like one or two more megapixels on the camera. Right. There's been a couple camera innovations that have been worth it. I don't know. It's just like. To me, it feels like every like fourth iPhone is when something worth it happens.

06:43
in this new iPhone, it's 0.1 inches bigger. It's like this one's going to have another camera. Yeah. What if it had another camera? We've added a six lens and camera to the back. Right, exactly. Next year it's going to be to the front. What if it came in purple? Yeah. That's it. But, you know, so we'll see. I guess the apps themselves are the innovations. Be real. And or, yeah. Or, you know, how many more megapixels we can get on the.

07:13
on the shooting. Nick, you're gonna be able to put down that DSLR and just shoot on the iPhone. Yeah, the day's coming, man. There you go. I'm looking forward to that. Truly. Put down that heavy camera around the iPhone. I don't know. It's just right in your pocket. There you go. So we'll see, but it is, I don't know, how much it's changed the world. Like, if you really think about it. And...

07:42
Like the you know how much content is consumed, like the amount of data and the amount of content consumption and the proliferation, I think, of business marketing. Because, you know, before you couldn't do I mean, yeah, there was digital ads and things like that on the website. But being mobile and being able to be marketed to at all times, you know, with the phone in your in your pocket. Yep. It's like.

08:12
It's constantly being sold. Yeah. So there you have it. There's my thinking back. Yeah. Back in my day. Moment of the day. No, it was good. It was fun. It was crazy. I don't think I realized how big it was in the moment. You know, I was just doing the job, you know, like and pushing out ads and the operational side after the kind of the creative components. But I will tell you who's a Nazi. And I don't use that word lightly. Apple.

08:40
was the Nazi brand to deal with back in the day of wireless cell phones, because like I've worked with Verizon Wireless a lot. So we worked with multiple manufacturers and totally Apple. And when they you couldn't do anything like they controlled every single thing. Yeah. From like obviously packaging and design with their phones and all that. That was where I was stuff. But like they were very salty to deal with.

09:08
compared to a Motorola compared to a Blackberry, who would be up for like any kind of co promotion, co-market type things. And but Apple's like lockdown city. Like, I mean, we never got our hands more slapped than like if you did anything like and they were so scared of Apple, too, because they knew how big it was and how big the launch was and how many phones they were going to sell. Like they were they walked on eggshells with with Apple. And

09:38
because Apple was so controlling with everything. And so it was interesting. The difference between like a campaign for Apple and a campaign for, you know, the droid or Motorola, wherever we'd meet. And we pushed the envelope with Droid. That was one of my proudest campaigns working on, you know, because they actually took it to Apple for about eight months. And so, and no one had really done that. It didn't last, I think, because they banned some of the components of the campaign, quite frankly. But,

10:07
But Apple, man, they control their shit. I mean, and I, and in part of me, I mean, I admired it. Right. But damn, it was a pain in the ass to work with. I mean, it's just like, you know. It was so funny, the clients, I mean.

10:25
you know, executives, the way they walked on, like, you know, be in a room and they'd be talking about, well, you know, when Apple comes out, we've got to be really like, and it was just like how much they bowed down right there. And then every store tried to, to then start mimicking what Apple stores were like, Oh, we got to get cleaner. Cause if you go into wireless stores or even any kind of retail store dust, they were very busy. Yeah. Lots of colors, lots of stuff. Apple comes out with their stores are all white. Yeah.

10:53
super clean. Everything's in the back and stock and like, you know, even to the Apple stores today. And literally everyone became a me too. It's like we got to have an Apple look like every single person, like every store was trying to get clean. And, you know, I'm not saying it didn't hurt, but it was just, it was just interesting watching the pendulum, the behavior of, I don't know, people. I was like, imitation is the highest form of flannery. Well, they were. So there we go. New iPhones coming out.

11:23
Don't know that I'm gonna get, I got the iPhone 13 Pro which I'm pretty happy with, but that dynamic island is enough for me, but I will say, those AirPods Pros coming in, I can drown out all the noise around me. Put on some music. There you go. There you go, I do. Speaking of music, sweet, sweet music.

11:44
Nothing brings more music to my ears than our sponsor, Branded Bills. That was a smooth transition. I was like following that really closely. Our sponsors pay well for those transitions. Branded Bills, brandedbills.com, the official merchandise sponsor of the Radcast. You can use Radcast 20 anytime, get 20% off. They've got tons of custom items, their own designs, as well as you can put your logo on anything. Like we have completely.

12:13
You know, one out there at Caslow, go on every hat, shirt and t-shirt. Imitation is the highest form of flattery, everyone. Yes. Yes. Follow us. Great quality and hey, it's getting a little cool. Even in South Carolina, we've had 60s. It's been really nice early in the morning. It's been wonderful. Get your light little hoodie on or something. They've got great go for a little walk. Great gear, great hats, which are noted for graded bills. Get it. Get it. But also all the other merchandise, hoodies, shirts, t-shirts, beanies, beanies.

12:43
You name it, they've got it, and you can customize anything. Use that code RADCAST20. Go to our website, theradcast.com, search for sponsors. Click on that Branded Bills link. It'll automatically put the code in, and you can go. You'll thank us later, we assure you. Branded Bills. Follow us on Instagram for a giveaway. That's right. So giveaway coming soon. We're getting overloaded with, I'm getting attacked by hats. Merch. On either side. They've surrounded me.

13:11
Yes, but go check out our good friends and official merchandise sponsor, Branded Bills, BrandedBills.com. Last week, we had some great stuff happen. Yeah. William King Hollis. Yeah, that was a really very inspiring episode. Yeah, I know. You know, like truly, it was kind of like a sermon meets motivation meets a lot of different things. Yeah, a little different episode. But I really enjoyed having William on and.

13:40
Just a really inspirational dude. I mean, like what a natural speaker, talker. He's out like just making it happen, you know, and really enjoyed that. Check that out. That released on Tuesday. Uh, we're doing a recording today actually for an episode, though, releasing a couple of weeks with Shawne Merriman, who's an all pro. I don't know if you'd like, I don't like calling people ex all pros. I mean, he's, he's retired. He's a ex defensive lineman from the.

14:10
San Diego Chargers, but he was all pro multiple years. This guy was a beast. This is like 20, 2007, eight, nine, 10, like just a total beast, all pro for like four years. And now he's got a few new brands. We're going to talk market. We're going to talk balls and brands. You like that Nick? But yeah. So Shawne Merriman coming a couple of weeks, we're going to do a re-release because actually we've got a new episode with Christopher Lochhead.

14:39
Christopher Lochhead's one of the leading voices in my year in marketing, super bright guy, category creation, category pirates, is kind of his brand. And there, I would re-listen to that episode and was like, this, this needs to be re-released because we're going to do a new release, a new episode next month. And so I think there was so much value in that episode for entrepreneurs and people thinking about starting new businesses and how to go about it.

15:08
And then we're actually talking about next month, something really fascinating, this notion of digital Natives versus native analogs. So we have a really gigantic shift that's happening where people that have grown up with just digital, purely with smartphones, with other things, like the kids today that are now becoming 30, 31, 32, getting in leadership roles are digitally native.

15:37
versus people around my age. I think I swing a little bit to both of these, but 50 to 60 year olds are native analogs and they think about the world very differently. And there's some really fundamental change and some things that businesses need to think about because digital natives think about the world around you in the physical world as the alternative.

16:06
secondary world to their digital world and not the other way around. So like, you know, they almost look at in real life being an interruption to what their digital real life is. So like, I mean, this is an extreme example. And I like to think my kids are more balanced than most playing a lot of sports and things like that. But if they're on YouTube or they're on, they're playing video games and doing stuff. They would.

16:35
They wouldn't do that 24 seven, but anything is kind of an interruption to that. Totally. Versus when I grew up, when I played outside and played and I had video games, but still playing outside, doing stuff, right? You know, that was kind of my natural state. Yeah, that was your reality. Yeah. They're the realities now are digital and the implications of that are very vast. And that's what Christopher is going to come on to talk about. And it's fascinating. And I think.

17:03
Any business leader needs to think about these things, about how marketing needs, there's just tons of implications. So looking forward to that, that's next month, but we're gonna do a re-release with Christopher on Tuesday of next week. If you haven't listened to that episode, really, too good, too good to miss. Speaking of too good to miss, just really good to do this transition. Thank you, Billions. October 21st to the 23rd, we've opened up some new ticket packages for this.

17:31
Uh, you need to DM me if you're interested, but this is going to be a big time event. Uh, a lot of big time players, a lot of deal makers and some incredible learning and just opportunities to really rub shoulders with the best of the best in business right now. Howard Payne is throwing this together. Howie P great guy. Um, stealth fitness. You get the plank. If you haven't seen the plank videos about, I'm going to post one tomorrow morning. I was doing that shit this morning for like five minutes.

18:00
It was kind of fun, you know, space invaders or whatever the hell the game of the game is, but they've gamified planking. Anyway, how we P competitive throwing together think billions is about thinking bigger, going bigger, doing bigger. And this is how you do it. You come together with the best and the brightest October 21st to the 23rd. Go to think billions dot club to learn more. DM me if you're interested in tickets and we'll see you there. Love to see it. Speaking of loving to see it.

18:29
I'd love to see some people DM me about brand managing. Indeed. As would I. Indeed. Aha, indeed hiring. Not a sponsor yet. You just validated their brand. Ah. Yeah, we are hiring a brand manager so you can DM the Radcast or dear Ryan Alfred over here. If you want more info on that. You need to be local to the G Vegas area in Greenville, South Carolina. Yeah, so you get to get on the ground floor with

18:58
the Radcast, my personal brand, rubbing shoulders with celebrities like Christina and Nick. Comedian. And in all seriousness, no, good people, good team, good opportunity. Great house. We have amazing guests, we have amazing content, we just need someone kinda helping us wrangle it all together a little bit on both my personal brand and the Radcast. So.

19:23
Send me a DM or you can apply on our website. I believe we have this posted, don't we? That's at radical.company. So yes, looking for someone just to kick ass. You need to be socially relevant and up to date. Social media skills. Social media skills, pop culture, hip, but also just get shit done. You don't, you know, take names and.

19:51
Ask questions later. Better ask forgiveness than permission, I always say. Yes. So let us know. We are looking for someone now. And, you know, I'm looking for some social media holidays. Yes. Happy National Guacamole Day. Jay, Jay, Jay, it's fine. Everything's fine. Having a stroke. Yeah, it's National Guacamole Day and Happy Working Parents Day. Yes. Thank you. Yeah. Today, Friday the 16th, we'll give. A little ding.

20:20
Someone or no one. Quite all right. Yeah. And then tomorrow you could celebrate. You're a country music fan. International Country Music Day. The yes it is my favorite genre. Makes sense. Oh there it goes. A little late clap for both working parents and international. Country music is my favorite. So

20:41
I'll celebrate it. It's Saturday. I'll be on the boat, probably having a few beers. Blasting some country music. And I'll be wearing my Batman outfit. There you go. It's Batman day. I love me some Batman. Oh, yeah. Wish DC would stop making bad movies, but it's OK. I still love Batman. Yeah, it's kind of a little hokey. You gonna celebrate National Cheeseburger Day on Sunday? I am going to do that. I'm going to eat me.

21:07
good grammar. There you go. Eat me some cheeseburgers. On Sunday, National Cheeseburger Day, which is also... I'm gonna make my wife a nice cheeseburger. That'd be her wife appreciation day. Nicole, I mean, do we really need a day? As Nick said, you know, I appreciate you every day. So like, you know, I mean...

21:26
What a catch. Nick reminded me. I was like wondering. That's right. Every day is why I have appreciation day. Every day is a holiday. As we have learned with this podcast, at the very least. Yes. But you know, it's funny. There's a guy at the lake. His name's Ed. I don't think Ed listens to podcasts. I think that there's always an Ed at a lake at any given time. Oh, Ed. His saying. He walked down first thing, said, every day is a holiday.

21:54
And he's like, but he's like, but it's because he's always positive, never negative. Always. Be like Ed. Every day a holiday. There you go. Speaking of that, I'm gonna be dancing my ass off on Monday for National Dance Day. National Dance Day. I might have to have Nick, what they do when they sub in for you. They're like, they're like. Like a body double. But yeah. Yeah, cause you dance. Yeah, that's right. Yeah, you're a professional shagger. There you go. You got to talk like a pirate day on the 19th too. Your favorite.

22:24
I just said I was not going to do it. I had to see her talk like a pirate day. You got a good are Nick. Are very nice. Give me some booty. That feels more on brand, more on brand, which is great to roll right into National Singles Day on Thursday the 22nd. Yes. Yeah. Maybe it's singles like dollars. Yeah. No single people.

22:53
Single people. Yeah, single people. If you're single, next Thursday the 22nd, you need to celebrate. Buy yourself a drink. You know, if you celebrate too hard, you might not be single anymore. Ha ha. You know what I'm saying. There you go. Go out and not be single. Right. Don't get roofied. Singles. Just don't get roofied. You know what singles do? Mingle. You like to mingle. Ha ha.

23:16
Pringles, I'm done now. All right, cool. Moving on to our social media news. No. There it is. I always try to get it at least once per episode. I've been slacking. Anyway, Snapchat provides new voter registration and awareness tools ahead of US midterms. Snap's latest efforts will seek to encourage more youngsters to register to share their vote while it's also launching a new voting 101 hub in the app, which will provide instructional videos on how to participate.

23:45
kind of speaks back to reality being on your phone. That's how you got to go to where they are. They're not TV campaigns trying to get 18 year olds to go register to vote. They're not gonna see it. Not the way to do it. So you got to go where they are. So it's good. I mean, and look, people, I saw a thing related to this that said that like less than 30% of Americans when polled knew what the three branches of government were.

24:16
It's wild. Like, so it's like the vice president. They don't even know like the first amendment, like it was like 30% or less knew like what the First Amendment rights were like. People don't know what their rights are. Don't know what like, you know, just take it for granted. Like, oh, it's all going to be OK. Yes, me. OK, till they come for your guns. And you know, I'm talking about.

24:37
Ah, there it is, there it is, there it is. Yeah, yeah, yeah. Everybody got their tickets? To the gun show. To the Think Billions event. Yes. Tie it back. But yeah, for real, it's good. You gotta go where they are, makes a lot of sense. I don't know, like, every time I look, I've never been a snapper, you know? Like, talking about being digitally native. I was on it in college and can't stand it and don't have it anymore. Yeah. Don't like it, it's not my thing. But there's still a lot of kids on it. Yeah. There's still a lot of people on it.

25:07
Shouldn't be that guy. Kids. Not that old. The youth. The youth. But it makes sense. It's cool. Shall we usher the metaverse in? Yes. See the button. Oh, yeah. Trends in the metaverse. Beautiful.

25:25
Back to Chipotle. Chipotle launches its garlic guajillo, guajillo steak in the metaverse. Chipotle has been aggressively experimenting with Web3 as we've talked about, launching virtual restaurants and Roblox last fall. And there is now a burrito builder game in the spring and a crypto game in July. Users can visit the Chipotle grill simulator on Roblox to learn cooking techniques and product information from Chipotle's vice president of culinary.

25:54
I get it. There you go. Like, I don't know, it made me hungry reading the article. It looks really good. It tripped my brain up trying to say the word that you couldn't say. I know. I should have looked it up. I think it's guajillo. Guajillo. But, you know, I don't know. You know, it's good, but I mean, I want to eat some stuff, you know, like IRL in real life. Look, I'd go get some steak, some steak from Chipotle. No, I mean, it's fun. It makes sense. I just...

26:22
Here's what I want to see. I want to see the results from these campaigns. I know from these things we talk about, we've been talking about for two years, NFT this, NFT that, and then I never see the follow-up that says sales rose 40% on NFT because of the NFT challenge to 13 year olds or whatever it is. Like show me some data, show me the data folks, because I'm calling it into question because I still think it's PR and they can't track it.

26:48
Well, and the next article is Starbucks is launching an NFT marketplace. And I've not cared about NFTs at all until I saw this one, because I am a basic white girl. But customers will have two paths to accumulating Starbucks. Go ahead, play a ding, do what you need to do. Do the goat scream. But they can collect digital stamps by completing an in-app task, quizzes, or by limited edition tokens. As of this past Monday, Starbucks customers and employees can join a wait list to gain access to Starbucks Odyssey.

27:17
which is the NFT marketplace, which will go live later this year. Like I'll get a Starbucks NFT. It's not gonna cost me an arm and a leg. See, I'm not a Starbucks person. So like, this is like a double, I'm not in this genre. Like number one, I don't go, I go to Starbucks purely because my 12 year old likes it and I'll get like one of those, they do make pretty good breakfast sandwiches. Yes. Or those little egg things. The little sous vides. Oh yeah, I can't even say that, sous vie.

27:46
I'm glad you said I would have called it something else. The but so I'm not a big Starbucks person and. You know, I said thus, I'm not going to go to their NFT store and, you know, so. Yeah, I don't know. Understood. Fair enough. But I'm sure they'll sell the hell out of it because everybody loves their Starbucks. All I know is you want to see the same people. You want to know where people congregate? You go sit at Starbucks the same time every Friday at.

28:13
8 a.m. like my son and I did a little bit while McDonald's was still shut down. And you see the same exact people like coming in and out of that place, like getting their drug. It's wild. I don't know what they're still behind that. Crack cocaine, man. Sweet, sweet crack cocaine. The sweet, sweet good. I think we got time for one more today. One more. You know, talk about flavors. Take on TikTok with cooking videos and a shopping app.

28:38
I think you're going to see a lot of this, these spinoffs from TikTok, that style of vertical video in a similar format, but niche down to specific individual topics or services. And this is it. I mean flavors. Because if you think about it, there's a lot of cooking. I think you've even talked about cooking stuff. So if you could just go to somewhere to just get the cooking stuff and link to your grocery store and buy it right there. I'm here for this. It's pretty cool. I'm going to check it out. I want to look into it a little bit more and watch where this goes. But I think you're going to see these kind of.

29:08
niche spinoffs from the TikTok kind of look feel. And it makes sense. I think it has a chance to be really popular, especially with niche audiences, because you do kind of get in the vortex of TikTok if you do just want the cooking stuff. And I know you could do searches and it will certainly be on your for you page and all that, but you're gonna get a whole lot of other bullshit too. And so it's like, this makes sense to me. These are like channels. Yeah, exactly.

29:37
channel of TikTok. So there, TikTok wouldn't eventually buy them. This is how this all plays out. Stay tuned. We'll play that clip back in a year. Yeah, we'll see how it happens. Cool. It's like 30 minutes. Indeed. Again, everyone's great out there. You know where to find us to radcast.com. Christina Yasi, Nick Weaver. I'm Ryan Alford. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at the radcast.com.

30:05
or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.