Cassie Petrey

CEO, Co-Founder

Cassie Petrey is the woman behind the world’s most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello, Paramore, Nickelback, and more. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose admiration for the Backstreet Boys at age 12 led her to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.

Her company, Crowd Surf is a leading marketing and music management firm working with some of the world's most recognizable entertainers and brands including Britney Spears, Backstreet Boys, Camila Cabello and many more. Crowd Surf brand clients include tech giants Apple and Google, and labels such as Universal Music Group, Disney Music Group, Sony, Warner, BMG and Hollywood Records. Crowd Surf’s artist management roster includes rising stars Loren Gray, Max & Harvey, Ugly Boys and more. Crowd Surf also implements custom marketing plans to ensure iconic works remain at the forefront of pop culture for the catalogs of John Fogerty, Neil Diamond and the estates of Frank Sinatra, Marvin Gaye and more. With teams in Los Angeles, Nashville and New York, Crowd Surf works seamlessly in all aspects of artist careers including, launches, brand strategy, residencies, scripted and unscripted television, merchandising and more. In August 2022, Crowd Surf launched its brand new artist management division with a clientele of top influencers and Gen Z music artists. Crowd Surf's founders Cassie Petrey and Jade Driver have been named to power lists in Variety, Billboard and Forbes' annual “30 Under 30” feature. Petrey and Driver have spoken at SXSW, New Music Seminar and other conferences, including the recent inaugural Forbes 30/50 Summit in Abu Dhabi featuring Hillary Clinton and other global thought-leaders.