Imran Hirani
Aug. 31, 2021
Playing the Short Game - A Nielsen Study on the Impact of Brands that Stop Upper Funnel Branding with Cara Kantrowitz and Imran Hirani
On this episode of The Radcast, host Ryan Alford interviews Nielsen's Cara Kantrowitz and Imran Hirani about their professional journey with Nielsen, what it does for brands, and the upper and lower funnel activity study.