Puneet Nanda is a serial and social entrepreneur who has helped start companies all around the world, including in India, China, the Middle East, Russia, and the United States.
Currently, Nanda’s focus is on GuruNanda, which sells oil-pulling solutions, teeth whitening strips, and a unique dua and chamber mouthwash, and has earned over $12.5 million in sales and sold more than 3 million units.
At first, Nanda was skeptical of TikTok, however became pleasantly surprised after generating over 300,000 followers and 6.7 million likes on the platform and gaining sales not only on TikTok Shop, but the fame increasing his sales on Amazon and Walmart as well.
Through TikTok, Nanda has also had the opportunity to collaborate with renowned influencers and healthcare professionals who share his commitment to holistic oral care. These partnerships have enhanced Guru Nanda’s credibility in the health and wellness space.
Here are some of the things Nanda has learned throughout his TikTok Journey:
Authenticity, engagement, and content that is relatable, humorous, and educational are key.
Short, snappy videos should highlight a product’s real-world benefits, and it is often customer testimonials or influencer collaborations that generate the most engagement.
Avoid overly polished or overtly promotional content tends to be less effective.
Always be trend-aware and relate your products to current trends.
Trust TikTok’s ability to spread trends rapidly and deliver the right content to the right users.