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You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

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Here's your host, Ryan Alford.

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Hey guys, what's up? Welcome to the latest edition of the Radcast. It's our weekly marketing and business news here on March 17th, 2023. Happy St. Patrick's Day, Christina Yassi. Happy St. Patrick's Day to you as well. Yeah, same to you, Nick Weaver. Thank you very much. Yes, everyone's sort of green. The green memo. I guess my my watch is green. That's that's a green like a shade of green, right? Something. Yes. I'm not much of a green.

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I like one green thing in my closet. Sure. It's not a shirt. Camo. Yeah, actually, if you throw a camo, I probably do have some stuff. There you go. But you know, some gym wear and stuff. Totally. But I hope everyone's had, having, or going to have a future Great Take Patrick's Day. It's always nice when it falls on a weekend. Yeah. Makes me justify the alcohol that I'm going to consume. Yeah, green beer. I lived in Chicago for a very short period of time. They would dye the river green, and everybody had green beer.

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And it didn't seem weird for some reason because everyone just got into it. But it was a little strange to me. I was like, this doesn't look very appetizing. It feels very Dr. Seuss. After the sixth one, though, and you're just like, whatever. Yeah, you can't see any colors. I love the green. Yes. But I guess we'll celebrate with some cocktails here. Yes. You know, whatever else you Guinness. Yeah, Guinness or two margaritas are green. Yeah, I get after that. Speaking of margaritas, just back back from Mexico.

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I did survive. Lucky dog. You know, no kidnappings. And fam had a good time. The best, most important. Nice and tanned up, slowly started to fade. So bronze. Yes. You know. So bronze, must be nice. And I wore sunscreen. This is the bronze with sunscreen on, like level 30. You're like, this is my safety. Yeah, no, not I. I wear SPF 100 and a wetsuit.

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I did have a debate with Nicole as we laid there having our like 12th cocktail of the afternoon or whatever it was and the kids were happy and we're just talking about random things in the world. You know, my wife and I actually get to catch up when we go on these trips. Right, right, right. Hang out. And it was like, okay, we both tan pretty well. I definitely tan very easily. My parents have olive skin. And if you lived in Mexico and I stopped applying sunscreen.

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I know I get leathery, but would I just get to the point where I would never, where I wouldn't burn, like because I just get used to it. You know, like just my pigment would just change. Right, right, right. You seem to just kind of dry out. I don't know. Anyway, I would get cancer well before I reached that point. So it's never. I might as well, but I know we're all prone to that. For some of us listening, you'll get cancer, stupid. I know I'm not gonna do it. I was just weird, you know.

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at that point in the day. But I do feel like there is, cause can't you like get a base? Like I have friends who get their first like sunburn out of the way beginning of summer and then they're fine the rest of the time. And again, it's terrible for your skin, but they don't burn anymore. I don't really burn anymore, but I do wear sunscreen cause I feel like it's the responsible thing to do. But I still tan in spite of it. My dad is a hundred percent Italian. I don't know why it stopped at me, but he.

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Tans unlike anyone I've ever met and he coaches baseball. So whenever he's out there he gets that sock tan and the neck tan And oh, yes, I got the watch tan. Oh, yeah, maybe the wedding ring tan. Yeah a little bit a little bit a little bit But anyway good time in Mexico. I know what they say. It's not safe Doesn't worry you go right? We never feel unsafe. We're not stupid about it So had a good time You know

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A lot of talk this week. A lot's happened. A lot's happening. A lot of chat happening this week, if you will. Chat GPT-4. This just rolls off the tongue. Chat GPT-4. Robot.

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Techno for I a r i q seven. It sounds like a droid. It sounds very Star Wars. Can they make it any more techie? Right. Right. It's like, is this one of Elon Musk's children? And it is really powerful though. I will say this. I have signed up for the premium edition and some officially like, I feel like it's our job as marketers too, because it does have so many marketing implications and writing implications that

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So I've been playing around with it. It's very powerful. A GPT-4, which is available to the premium users, is scary good conversationally, the way it can write. Did you talk to Sydney? Is she gonna trick over the world? No, you know, supposedly they've taken away some of the bad behaviors. We'll see, I might trick that thing into, you know. Overtaking the world. I'm gonna trick chat GPT-4 into overriding chat GPT-5. Like.

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There are some ones that you know, chat GPT five has training wheels on right now. So I'm going to see if chat GPT can get jealous that it will sue me replaced that is by chat GPT four. But so by, by five, right? So I want chat to be teeth, see if it will sabotage itself, so that it's not replaced. Hmm. Hubris, my name is chat GPT four. Yes. Chat GPT four, the one to rule them all.

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will not be overtaken by five, 5.1 or six. Lord of the GPTs. Yes. But hey, it understands images. Yes. And understands personalization. That's what's preaching at the most. And can process 25,000 words. Multilingual. Yes, multilingual. I think that's one of the big implications immediately. It's like, sorry translators out there, like if I can just plug this in and it gives me conversational Japanese in like two clicks. And I think one thing about

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all of this technology, right? As we initially think, oh God, how much work is this gonna take away from people? But for instance, my brother has to learn Spanish. Like he's gotta be fluent in Spanish for his job. And that would go away. Like they wouldn't have to spend all this money to train everybody in this group to be fluent in Spanish. Yeah, when there's these kind of tools. Right. And when it can de-fake your voice.

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And you just, you have like, you know, one of those things where somebody talks like this, you know, like they could talk for you as the translation. Yes, exactly. You know, like as your voice. Yeah. Okay. All right, creating business models of the future here. Look, it's a tool for research. It's gonna speed up things in the short term. Exactly. It will replace things that probably need to happen more quickly anyway. More efficiently, absolutely.

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And then, but I still think there's this level of, like, it's gonna come down to the creativity and how you use it that will differentiate. Exactly, who's gonna take advantage of it and who's gonna be afraid of it. But just going, hey, write a blog post about SEO using chat GPT, I mean, like, that's not gonna be any different, because anyone could do that. Right. So you're gonna have, the differentiation's gonna be the nuance and the creativity maybe with which you generate content from it.

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Absolutely, because I'm gonna want mine in the voice of I don't know Morgan Freeman Morgan. Yeah in the voice 85 years old. Yeah, he looks great for that insane. Anyway, that's inside. I watched the Oscars this week, but anyway, I mean he is God

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He's God. I mean, the actor, right? You know, like he played him twice. Maybe God is like blessing him with like extended life for playing him. I don't know. Second coming question. I don't know. Maybe. I don't know. But I think maybe that's, you know, God's looking after him. So playing him. Sure. You know, being a good, a good guy, at least good voice. Right. You know, so Chad, GBT four is going to have a lot of implications. It really does do personal and more natural language. It feels like because I had

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before and after, and some of the writing that is more natural than the original. Syntax is better. Yeah, so a lot of implications coming, and you'll hear about them here first. Hell yeah, you will. Or 12th. Depending on where it falls that week. Yeah, yeah, yeah. Yes, another thing, not so great news. Yeah, big woof.

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He's got I almost did want to bring it up and I'm like, Christina, we need to talk. Yeah, I was like, I'm not going to unless he wants to. It's just too over to Silicon Valley Bank collapsed. You know, had a run, you know, second largest bank failure. It's kind of scary. Like, you know, enough people go to the bank to pull out their money. Suddenly you didn't have any more money available. Yeah. Which is scary because I think technically it does. But because they invest money and have stuff.

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Right. In longer term things at that moment. Right. Simplifying. I see with all these bonds. And again, thank God it was covered with the FDIC. But I don't know. This is the first time that I've looked up words that I've heard but didn't ever understand what they meant. Yeah. And it was also the first time I was like, I have no cash. I have no cash in my apartment. And maybe maybe I should have some cash. It's just, you know, the government is going to bail it out. And then also they do what they had to do. Yeah. So I agree that they had to.

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to do these things to give Americans, because that's what the banks are for. That's the whole belief in it is that the government backs it up with the insurance, the FDIC, and all those technical things. But it does make you, that's not a sustainable thing either. You forget how fallible it is. You, I mean, it's, for me, I just, I take it for granted. I think, yeah, my app is never gonna fail me. I'm always gonna be able to access what's in my bank account. I'm always gonna have my debit cards. It's gonna be just fine.

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Like even when I was in New York, I didn't use cash at all. Like for the subway, I like tap, I didn't get a Metro card. I just tapped my card. Like, yeah, all that goes down and you're like, and you gotta buy yourself some food or something. Right. It gets a little hairy. So that's what like crypto and all those, oh, that's why crypto is going up. You know, like, right, you know.

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Or that like because that's on a people who like all this. People are like, buy gold, invest in gold and land. We're going to go back to having to trade with gold coins, I think. It's going to be backed by something. You can't keep being this like fiat bulls**t. I'm going to walk around and you're going to see everyone's pants are going to be kind of falling off because you know, gold's heavy s**t. You know, it's like, very heavy. Yeah, it's like I got seven gold coins in my bucket. Right. The balloons like chiseling it off gold bars.

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Yes, I only want one little right, right. You know, like tap it is quite. I just wanted that soda. There's is that enough shaved off? But it is. It's weird to think, right? Like we talk about Chad GPT and it's like, oh yeah, this is the future. And then it's like, oh, Piaz massive bank failed. Maybe maybe get some quarters. Yes, you need cash. I know it's like, can we get the existing systems like completely solve it right before we keep building on top of it? Yeah.

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Exactly. Again, above my pay grade. Yeah. And so there's that. So we make light of it because it's our show and our money wasn't, because we're here in South Carolina and we were not have our money in Silicon Valley Bank, thankfully. But it is problematic. And so we'll see what happens.

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probably have a bigger implication as we belong. Stay tuned. It is St. Patrick's Day as we mentioned and it is March Madness. I mean, this is like a cult, you know, like I gotta give, only like my team, like being a Clemson graduate, like of course I followed Clemson, who got shamed out of going to the tournament, we'll leave that there, but it is a cultural phenomenon because a lot of people, myself included, halfway interested in college basketball at the best or not interested at all.

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but suddenly March Madness hits and it's like madness. I got into it for the first time last, I never understood the hype until last year. And now I like look forward to it like Christmas. It's fun. Like there's something about it, right? It's something about the finality of these teams and underdogs, they're playing better teams, but it's one and done, whoever with who you win or lose. It's so high stakes. Yeah. God, I love it. CBS does a good job with it.

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and now it's on like TNT, all part of the CBS, I guess, Family Networks. But I watched some of the games last night. They're sort of, they used to call it play, and I guess it's now just the first four or whatever. And pretty good, both good games. Both less than like four points, like Pitt and.

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Mississippi State played like a one-point game. So, if you're listening to this in a topical manner, it's Friday, so you've got games the rest of the weekend for this all the way to the Sweet 16 being next week. But kind of that discontinuation of like the, what three weeks of stuff, you know? And another reason to have a cocktail and a beer, you know? And some wings or something. March is the month to keep drinking. You've already given up your resolutions. Is it always fall on St. Patrick's Day?

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I didn't always remember it being directly in the beginning of the games. But I don't know if it maybe it's because St. Patrick's Day is on a weekend this year that it feels so close together. I don't know. I don't remember last year as I was more focused on. So if you're listening to this and you're the Greenville area, come over to Social House.

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We're going to have all the games playing. We've got and we have parking. We have parking downtown. We bring B I O B or drinks where you can bring them. They get delivered here from Southern side down the other end, our good partner. And we've got, we're going to have one, two, three, four, five, six, seven screens playing seven games. If there are seven games on at one time, I don't have a game. We can show them the mall. Right. If you don't watch your game, we'll have something else on. And it's gotten surprisingly cool. I went to Mexico. It was 80 degrees in Greenville. When we leave, I get here and it's 30.

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What the hell's going on? I was so annoyed. But it's not. It's a 72 and balmy always inside social house. So we'll have on the 200 inch screen, we'll have a little watch party the rest of the week. So come on over if you're in town and if you're not get your brackets. Hopefully your brackets already filled, not busted because you've probably had some upsets already. Some losses, some feelings. But I hope everyone enjoyed this week's episode with Kenda Laney. Very actionable.

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insights on content development for TikTok, Instagram, Facebook and the like, very smart. She's using consumer behavior to drive her strategies with content development, really enjoyed talking with Kenda. And she had some free tools that we linked in that episode. So go check out the links there within the show notes on that episode. And next week, Pedro Escuyan, who is one of the biggest.

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and baddest influencers right now in business and influencing and I mean, he's started multiple companies in the fitness space and just a really great story. So looking forward to talking to Baderose and you've probably heard of him if you haven't, Google him and you'll find like 300 million things. Really cool guy. He comes on next week. So Tuesday, be on the lookout for that with Baderose, one of the biggest influencers in the game right now. So check that out next.

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week. Great name too. Yeah, great name. Now, I know we've been teasing Good Ranchers and you have experienced the goodness, but I just experienced it this week. First of all, thank you to Good Ranchers for the box that they sent me. But it is fantastic. I made like this Brussels sprout recipe and used a whole pack of bacon in it because that's how you had to make it work. Bacon's phenomenal. The fillets were excellent. Like if I again, like you said, if I didn't know it was shipped to my door.

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I would have thought I got it from the butcher. And I love knowing that it's born bred, fed in America, family owned, family run. I called my dad, my brother, I was like, y'all gotta get on this. Use the Radcast code, you'll get $30 off your first order. So I'm starting my own little good rancher cult over here. I love it. We made, we have a ton of hamburger.

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from them in the freezer. I made some soup last night with it, which was delicious. Multi-purpose taco soup. So, yes, came home as I get a little cold. I think I'll have some soup. And hey, there's some good ranchers. Look at that ground beef right here. Delicious. Look, you don't know where the meat's coming from. There's over six billion pounds of beef imported in the U.S. last year alone. You know where it's made fed.

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graying all of that in the US with Good Ranchers. It's steakhouse quality delivered to your door and it's either upper choice or prime cuts. And you can use Radcast as Christina mentioned to get $30 off. And look, these are good people. Ben and his wife are awesome. They're so wonderful. Family owned. And you know exactly what you're getting. Go check them out at goodranchers.com. Good Ranchers, official.

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Meat of Ryan Alford. Meat sponsor. Yeah, they sponsor my life. It's called a meat sponsor. Yes, yes, of Ryan Alford and the Radcast and your very own Christina Yassi. I'm ready, I love it. Of course, we can't go on episode without talking about TikTok. And they, we've talked about how they're adding all of this, like 18 plus options, but they are now adding a dedicated feed for STEM content. STEM stands for science. I had this in here, science, math.

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something else, technology, that's it. Science, technology, engineering, and math. This STEM feed will be available in the US in coming weeks and joining existing topic feeds like gaming, food, fashion, and sports. Look, I've talked about this. Social media is coming for education, folks. It's coming fast and hard in some way, shape, or form. My wife's in education, and so, and we even talked about this, you know, the opportunity for it to get better and more content things, so.

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Doesn't surprise me. You're gonna see more and more of this. I think there's an opportunity to, I was thinking like, you know, we talk about the spin-offs of more specific verticals using certain applications. There just needs to be like an educational TikTok. Like it's all like education-based videos, but in the TikTok format that, you know, feeds you the specific topic or subject that you need. So there's an idea for somebody. That's a great idea. Just...

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If you can just copy the code of TikTok. Right, you can get that algorithm. You can get the algorithm and make it all educational based. Step out of that data, right. So this makes a lot of sense. And if any of these social networks, you're gonna see more and more leaning into these educational topics. And there's a lot of money there. I mean, cause there, my wife actually talked about yesterday that their district signed up for this new app that aggregates all their communication, their website and all this stuff and what they paid for it. And I'm like, good God. I mean.

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And look, they have a lot of students, a lot of support, different things, so they need it. But it's crazy the amount of dollars that are spent on education, and especially upper education. I'm surprised that TikTok did this before YouTube did, because this feels like something that YouTube would have figured out first, being such a huge search platform and such a huge educational platform. So just an observation. Yeah, getting ahead of it. Yeah. So big news. Stem shorts.

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There you go, TikTok. And now something that we know, but we now have an article confirming it, influencers have the greatest impact on consumer sustainability choices. They've done several studies. 75% of consumers say that social media content made them more likely to adopt sustainable behaviors. 86% of 18-year-olds to 34-year-olds found TikTok and Instagram to be helpful places to seek advice on lots of things from how to be a greener home to consumerism. It's...

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I mean, this is what I would assume. So I mean, and I mean, you don't know until you run a study, but it makes a lot of sense. I mean, I think, you know, I don't know. If I see some, if you see someone doing these kinds of actions, like these aren't things that I probably come natural to people like immediately. Cause we kind of just grown up in this. I don't know.

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Everything's available at any time. Yeah, you want it when you want it. So I think these are the actions, behaviors, though, that take kind of seeing and seeing your own peers do them and seeing that it's not a stereotype. Like I used to I recycle and I used to make fun of people who recycled because I was like, that doesn't really. And I think I saw either like a YouTube video or maybe it was a TikTok or something on Instagram of like not a crunchy hippie granola. Who's just like, yeah, I just like.

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This is what I do and why. This is what sort of drives me crazy of the black and white of politics and everything like that. I can believe that in any given moment, there might be bigger priorities than climate change, but it doesn't mean that I don't think.

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we should protect the earth. Well, and the problem is you lose nuance. And so like, it has to be a nuanced conversation. I'm holding in my hand if you'd like to know. And I find myself, you know, very independent, but probably right leaning in some beliefs. But I've had this water bottle for about four months. I clean them, I keep four of them because it just strikes me as that's the right thing to do. Like I don't need seven, I can recycle things and not reuse them. And on some level that-

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has an impact on the earth if we're just throwing stuff in landfills. Exactly. So like, I don't need like, I don't know, it's just common sense to me. And so I don't think it should be OK to have these kind of principles, but you do have to see other people doing it. Right. And so it makes sense. Yeah. So and again, influence are the way to do it. Yeah. With lots of things. Yes. Speaking of lots of things.

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and influencing, boy was I influenced. And as I look at the green on the shelf over there in St. Patrick's Day. Oh, they're so good. The green gummies of VK. Also, and I know, like we'll get into all of the, you know, lab, third-party lab tested and all the good stuff, but these gummies taste so good. I got a different flavor this past round. They are so good. It's like eating gummy bears, but better, because I don't need to eat as many of them.

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and they don't have a weird like CBD, THC-y kind of flavor like some can. So that on top of the fact that they're a third party lab tested, they have what three different strengths. They do have Delta-9 if you're into that as well, sleep gummies, disposables. Yeah, but a good way to relax and take a break. I was wearing my vacay hat in Mexico last week and got like about 20 comments on it.

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Cause everybody there is on vacation, is there all of the hat, you know what I mean? I'm like, I was like, cool, we need to go to takeavk.com cause we wanna learn more. And so I got into a few discussions with that is, you know, everybody's like hung over pounded drinks or something. Take a half a gummy, you feel relaxed, no hangover, a lot better for you. Exactly. And we really appreciate their sponsorship and their partnership with Chris Hansen, owner and founder of VK. So go to takeavk.com,

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the products that you like. Don't take our word for it. Yeah, just try it. Yeah. And if you're interested, we'll send you some samples. You can DM us and we'll get some in your hands. Take a vacay.com official CBD sponsor of the Radcast. Marketing news. Yes, we already talked briefly about March Madness, but we're going to tie that back into how it works with our field. Marketing March Madness, 20 years of the corporate champions program and counting.

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as the NCAA marketing program in its current form hits its 20 year anniversary, having started in 2000, 2003, which can't believe that was 20 years ago, but we'll move on from that. It rolls into March Madness with a robust program of three long term champions, AT&T, Capital One, Coca-Cola and 13 other big time partners. Yeah, I mean, and it's when I when I read this article and you found it and when I was thinking what I find synonymous like sponsors with it.

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AT&T has been a big one. I remember that, AT&T at the half and like all this stuff. So like there is brand awareness that totally happened. Capital One's been huge. I think I remember when like Charles Barkley and Samuel L. Jackson, I think some of their first commercials were right around the March Madness or along with it. So it does raise awareness. It's a huge, huge cultural event.

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And so it's crazy. I don't know how long it's been around and the iterations that are going, but yet some of the same principles and excitement that have been maintained. So especially with all of this name, image likeness, which we'll get to in a article that's coming up. But Coke Zero has been a big push for them as well. Magic Johnson taking Coke Zero from Lil Dicky and Travis Bennett, pushing, you know, what is the best? This is the best Coke ever, which is a fun campaign and.

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Look, this is a fun came to me because I love Coke Zero. I know, same. I read this article and I was like, I'm gonna go to the fridge and get a Coke Zero. You know, Coke Zero changed my relationship with soda. I'll just say that because I used to be kind of, could take it or leave it. And then, and Coke, tight Coke was kind of like, especially once I started realizing I didn't want to put 500 calories in my end of drink or whatever and drink three Cokes. And then Diet Coke was always,

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diety. Yeah, that aspartame flavor was like, OK, that toast is gone. It tastes good. I found cherry vanilla Coke Zero when I was in New York. And I was like, I have to move here. I can never leave now. Cherry Coke Zero is the bomb. Oh, my God. It's pretty good with a Crown Royal to just low calorie, low calorie. If you need if you want to add some calories to it and something else. But Nicole and I were in Mexico. We actually were sitting there because they had.

26:51
They've done pretty good about having different things. But the first thing we wanted when we got back to the States, we both wanted Cherry Coke Zero because that was not in Mexico. Not available on the Mexican Coke. Yeah, but this is fun. They're doing the whole... It's clear that Coke knows, because they're like saying, they're now using the campaign, Best Coke Ever. They know the stigma and the reality of sugar and the calories and all that. And they realize that...

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that Coke Zero is the closest thing they ever taste to it. It's just the best of all worlds. So they're really leaning into it heavily with their marketing. And it makes sense. And I know there have been other people that's still not wonderful for you. So everything in moderation. Drink water, so be healthy. But if you're gonna drink one, you should be drinking the Coke Zero. Right, and I think that Diet Coke has, when I think of Diet Coke, I think it's very feminine. Like I think of like little waspy moms drinking their Diet Coke, and Coke Zero doesn't have that.

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I don't want to say stigma, but that branding behind it, which I also think is interesting. So you'll see Coke Zero all over the NCAA tournament, commercials and otherwise. So lots of big play there and as they should, because like you just said, it appeals to everyone. And I do think there's a lot of men that do attach Diet Coke to being feminine. Oh, Matt hates me because he's like, why am I addicted to this now?

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But Coke Zero has less of that stigma. You know, you could be a manly man and still drink Coke Zero. Right, right. And you're not like on a diet. Yeah. And then you add some cherry to it like I do. Best ever. So good. Now I want one.

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But now we're getting back into the name image likeness deals. Jacob Toppin, Shai Gilgis Alexander team up in AT&T's March Madness commercial as part of a new name image and likeness deal with the popular cellular carrier AT&T Kentucky senior forward Jacob Toppin and former Wildcat star Shai Gilgis Alexander. I think I said that right. We're featured in the company's latest March Madness ad. What a sick deal to get as a college kid. Yeah. You're Kentucky players and you're in the ads.

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pretty sure Kentucky made the tournament. So, yeah. So cool. Yeah, it's a, that's kinda, it's kinda the mecca of what NIL kinda was. Like if you're in the NCAA tournament and you're getting paid and you're sponsored by AT&T. And it's the only way around, like that's the only way you can be paid if you are a college athlete. Yeah, and I mean, the NIL stuff has become kinda the wild, wild west. I think they're gonna need some regulation on it long term. But,

29:27
I do think it makes absolute sense for the players to get paid. I just hope we don't go too far overboard and get some of the amateurism out, you know, like some of that, you know. Yeah. Hope it can sustain and find some regulation so that you can play both sides of it. But totally we'll see. Pretty cool integration though. Yeah. Very smart. Waze is making it easier for electric vehicle owners to find compatible charging points.

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per your point last week. Google-owned mapping app Waze is rolling out a feature to help EV owners find compatible chargers in route. Information about chargers is provided by Waze community map editors for accuracy and timelines. Yes. About time. Yep, it is. And I love Waze. I use, we use it. It's great. We drove to Charlotte back and forth on our trip. And it's, it makes a ton of sense. And any integration within these, these

30:25
devices or onboard systems makes a lot of sense. And it was actually two points in one because we had that pontificating of, where do you charge? Like if you're going on a long distance trip with your EV. And so all this integration makes a ton of sense. You gotta make it easier. If we're gonna move to electric cars long-term, all this stuff has to get easier, removing friction, knowing where it is. And Waze is...

30:53
is one of my favorite companies right now. So I know they're on my Google, but as far as their application goes. So makes tons of sense. And I think you're gonna see more and more of these integrations into their features. I also like Waze as an ad platform is actually great, especially if you're on one of the exits, like on major thoroughfares. I do think the advertising works pretty well within that because it does pop up ads for like restaurants and different places that are coming up.

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So if you're out there and you are in a business where maybe you're right off an exit or a highway or something like that, I'd be looking at waves and integrating within that because it really does drive traffic and awareness. Yeah, hard to hear first folks. Yep, there you go. And our last article, kind of a fun one to close us out, Ryan Reynolds, good old Deadpool, his company Mint Mobile was purchased by T-Mobile for the casual deal of $1.35 billion.

31:53
Yeah, I don't know what his ownership stake is, but whatever it is, I'm sure he has quite a bit. Such an entrepreneur, like he's got this, he's got what alcohol, something, whiskey. He's got a couple of alcohol companies. And then he's got the production company for movies, TVs and marketing and things like that. So he's a smart guy. He owns a soccer team or something like that. Yeah, yeah.

32:20
I'm a big Ryan Reynolds fan. I am. Cool guy. And I like him. I mean, he's very likable. Oh yeah, I love his movies too. Yes. Deadpool and then, you know. The proposal. Yeah. That was my favorite too. I do love the proposal. He was in that Christmas one with Will Ferrell. Yes. It was charming as well. Yes.

32:42
Ryan Reynolds do an art for himself. It's a good name. He does have a good name. Ryan Ryan Reynolds and Blake Lively. Shut up. God has favorites. You can't tell me otherwise. Exactly. Congrats to Ryan. I mean, he really needed some extra cash. Yeah, wow. But he cashed it. Eat your heart out, Elon. That mobile deal. Exactly. I think that's all the news this week. Wrapping it up. All we can handle. Any final words? Drink responsibly. Happy St. Patrick's Day. Best of luck. Nick.

33:12
Any final sayings? Happy St. Patrick's Day. There you go. If everyone's out there, have a safe and happy holiday if you're listening on St. Patrick's Day or let's just call it St. Patrick's Day weekend. Hope your brackets aren't busted. And if they are and you're local, just come wash your sorrows away over here at Social House. We got you covered. Physical home with the Radcast. Physical home. So you know where to find us, theradcast.com. Search for all the highlight clips. Search for chat GPT-4.

33:40
killing Chad GPT-5. That'll be the latest movie. There it is. I'm at Ryan Alford on all the social media platforms for Christina Ozzie and Nick Weaver. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at the radcast.com or follow us on social media at our Instagram account, v.rad.cast or at Ryan Alford. Stay radical.