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HelloFresh Offers Buddy The Elf Meal Kits: Weekly News 12.02.22
HelloFresh Offers Buddy The Elf Meal Kits: Weekly News 12.0…
The Radcast is wishing everyone a happy holiday season and offering an opportunity to catch up on the latest news in marketing and social m…
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HelloFresh Offers Buddy The Elf Meal Kits: Weekly News 12.02.22
December 02, 2022

HelloFresh Offers Buddy The Elf Meal Kits: Weekly News 12.02.22

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The Radcast is wishing everyone a happy holiday season and offering an opportunity to catch up on the latest news in marketing and social media.

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RIGHT ABOUT NOW

This week on The Radcast, Ryan and Christina are giving you the latest news in marketing and social media, as well as some post-Thanksgiving slump and exciting plans for the coming weeks.

This is a perfect opportunity to catch up after all of our hard work over Thanksgiving break; we hope that everyone has had time to relax while they are away from work. Wherever you are, whoever you are, we wish you a happy holiday season!

Small talk:

  • Sponsors:
  • Ryan and Christina share their pre and post-Thanksgiving week and they’ll both launch their new projects in the coming weeks and months. (04:35)
  • HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish - Buddy the Elf Spaghetti boxes are based on a dish the protagonist eats in the movie consisting of spaghetti, candy and syrup, with HelloFresh putting a “chocolate-forward” spin on the oddball concept. (06:30)
  • Burger King Debates if the Best Burger is from McDonald’s, Five Guys or KFC - is it really worth it to name your competitor? (07:57) bit.ly/3gNSzh3
  • Winners and losers of Black Friday 2022 - Heading into the holiday, some estimates showed that while in-store shopping could make a return, inflation could thwart consumer spending, as shoppers expected to get less for more money.(12:20) bit.ly/3OSQkFI

Rad News:

  • Last week - Infinite Possibilities for Innovation with Maurice Hamilton - a Think Billions Experience Guest, the Founder and CEO of Infinavate. Ryan talks with Mo about his entrepreneurial journey and how he is transforming enterprises with innovative technology that elevates profitability, security, and efficiency. (13:55)
  • Next week - David Caldwell and Episode 300 Christopher Lochhead (14:40)

Social Media Holidays:

  • December 4: National Cookie Day #NationalCookieDay (17:50)
  • December 4: National Santa’s List Day (19:25)
  • December 5: International Volunteer Day (22:30)
  • December 5: Repeal Day (remembering the end of prohibition) (22:58)
  • December 5: World Soil Day #WorldSoilDay (23:18)
  • December 6: Bartender Appreciation Day (23:50)

Social Media News:

  • Tiktok’s Cap University teaches creative agencies how to use the platform - Ad Age announced the new category for its 2023 A-list. Creativity awards, best use of TikTok, which will be chosen by a jury of Ad Age editors and TikTok executives. (24:40) bit.ly/3Fk46xH
  • Kim Kardashian re-evaluates Balenciaga relationship after child backlash - The shoot, which featured children posing with teddy bears dressed in BDSM-inspired accessories, sparked outrage online.  (26:47) bit.ly/3OTdxrc

Marketing News:

  • Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot - Corona Extra USA launched a 2022 holiday marketing campaign built around its iconic “O’Tannenpalm” ad from 1990. An augmented reality location enables users to place a virtual palm tree — decked out in holiday ornaments — in their own space and includes interactive elements. (29:05) bit.ly/3ORH58N
Transcript

00:01
You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

00:23
Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, December 2nd, 2022, our weekly marketing business news of the week.

00:38
I have a special guest right back with me here. Did you miss me? I did. I just couldn't stay away. Couldn't stay away. Could not stay away folks. This is what happens around here, you know. It happens. I'm the first. I was in the first time this has happened. Boomerang. I set the trend. No you didn't. We came back. We're good to have you. Came crawling back. We're glad to have you. Glad to be back. Yes, we're good. Nicholas Weaver over there on the ones and twos. How's it going everybody? Yeah, it's good.

01:07
Cozy December, I've got my new beanie on. New beanie, we finally got them. I know. We've been. Yes, waiting patiently. Foreshadowing them. You never know, like you're kind of counting on a shipment so you talk about them on the show and then it's like. It feels like a TV show and you know, you know the renewal date has come out but it keeps getting like production, keeps being pushed back. Yes, so they finally did and they're looking pretty sharp. There we go. I'll even pull so you see my leather accent here, you know, on the side. I love a good beanie. Yep.

01:36
Very comfy. I wore mine yesterday. A little toasty in the studio, but I'm willing to brock it for, you know, for branded bills, official merchandise sponsor. We'll go ahead and get that tag in. Branded bills, brandedbills.com provides all the merchandise for the Radcast show. And so if you'll tag me or hit me up on Instagram, might send you a beanie. So we'll give away a few. I've already had three or four people hit me up on the gram. I put something earlier, so at Ryan Offord, you can hit me up and,

02:06
You know, as long as like 50 people don't ask for one, we'll send you one. But very comfy, very warm and pretty damn stylish. Great neutral goes with everything. Unisex. Let's not forget that. My stepson, who's you? The most trendy in the house goes. That's pretty cool, which is a nod of like, OK, that is actually very cool. Yeah, it's very cool. So we appreciate Brandon Bills, Brandon Bills dot com. Go check them out.

02:35
You used rat cast 20 any time for 20% off your order entire purchase. Yes How's it going Christina? It's going well. Yeah, I feel like I'm still in that post Thanksgiving day schlump Yeah, I had shows all last weekend, but yeah

02:53
I did as well. Like I'll just go ahead and admit this. I feel like I was drinking like every day last week because it was like the holidays. So I've refrained like all week. Use a glass of wine or something, you know, every night. But it's called a man's guy. I've been like going a dry week here. So I would have a drink between my shows. I was going to get a cocktail. Yeah. Doing Cinderella. Yes. Right. How's that? Was it?

03:20
You're not done yet. No, we have two more weekends. I have a show. We have had a sponsor show Thursday. So I've got five shows this weekend, five shows next weekend. And we're done. Nice. Two and a half hour show. It is my feet hurt. Is it all worth it? Yes. OK, I love it so much. This has been it's I did a show at Christmas last year and I swear I would never do it again. Here we are. And I'm making that same promise to myself because it's just a hard time of year. But I love it. It's great cast. My friends all the time. That's fun.

03:49
Yeah, I know it's a lot of work. Yeah, I mean I'm trying to think like if I could pull I don't know if I can pull it off It's so much fun. Is it? Remembering lines and dancing and I always amazes me like I am a good we the term in the biz is mover. Okay. I'm a good mover All right, I can't do any cool tricks, but you've got I can yeah. Yeah, I can I can do the basic stuff I have a little like dance moment. All right, and I have a we do like the Thriller dance

04:19
in my big number. So nice. So if you're in Greenville, go check out Cinderella at the Children's Theatre, the Children's Theatre. I'm the one in the big blue wig. Yes, big blue wigs, big wigs, big wig. Two of them. What what else is on the docket this week? I know we were doing some rearranging here at the office. Yes. Yes. We're going to be launching a pretty cool. New concept in the coming month. Month. Yeah, yeah, soon. Yeah. So if you're in Greenville, come check it out.

04:49
I mean, we'll let the cat out of the bag. It's not only a huge secret. It's called Social House. We're converting the space that we're in now into more of a social community, social club. Yeah. So definitely still some some work going down during the day. Oh, yeah. But get that bread, as the kids say. Yes. But definitely a little more of a lounge space. Yeah. Lounge hang out. Less formal. Yes. So.

05:16
If you're interested in that, give that a shout on the social webs. We're going to have some comedy shows happening and one of our own. His band is going to play. He agreed to that this morning. Nice. Yeah. Excellent. So we'll look out social house. GVL is the Instagram and then on a same on a Facebook, I think. So you can look that up. And we're going to have a tick tock. There you have it. So if you're in the Greenville area looking for a place both to work, live, play vibe.

05:46
create all that stuff, drink. Watch football games? Yes. So definitely a more lounge experience. And I'd say social club meets make it happen space. I'm straying away from the word work. I'm trying really hard because we've been 100% of co-working space, it's fair to say. And while we still are going to encourage and have space for people to work, definitely going to be more of a multipurpose space.

06:16
think wine hangouts and storing stuff. Not quite a bar, but not quite the office either. Yeah, that's right. So, I'm excited where that's going. So, be on the lookout for more info on that. Thought this was fun. HelloFresh is catering to Elf fans with its meal kits. I was wondering when this might happen. So, Buddy from Elf. Iconic. Yes, with his box of spaghetti with syrup on it. You could get.

06:44
custom meals from HelloFresh with Buddy's favorite meals. Christmas is the greatest day in the whole white world. Spaghetti with syrup on it? No, no. Come on. I'd have a bite just to say that I did. Nick, could you just? No, no way. You wouldn't even try it? No. I would 100% try it. I mean, noodles are so bland. Like a noodle with some syrup on it. Would I eat a whole plate? Hell no. But would you do it? I mean, it's not just like noodles and syrup. It's noodles with pasta sauce and syrup. No, I would not do that.

07:12
But at first didn't you I don't know if I don't know there's some gourmet way to make that taste good I guarantee you're in your spaghetti sauce, but it's candy candy cane candy corns and syrup He put cereal on it too, doesn't he yes, yeah No, thank you. I'm not like a crash

07:39
Yes, yes. Blocked up for a week and a half. Yeah, but it's still a fun concept for Hello Fresh. Yeah, yeah, yeah. Good borrowed interest. It's based on the dish, too. So I'm sure it's yeah, not quite as over the top. Right. Right. Yes. Chocolate forward. And I saw this and I brought it up because I wanted to talk about competitive advertising. So Burger King, it's actually in France where they did this, but they did a spot where.

08:04
They had people in a restaurant debating who had the best burger between McDonald's, Five Guys or KFC, which threw me for a little bit of a loop. But it's clever. Yeah. And they brought me to this this thing like I'm going to ask you a question, Christina, is as you know, we're make we're turning you into a marketer, but maybe not as a lifelong marketer. I've marketed myself my whole life. Yes, exactly.

08:29
When you see other brands like name their competitors, does it just kind of go in one ear and out the other? Or like, do you take note of that? I take note of it. Yeah. I always debate like, but almost in a negative light, like I think you don't like the the comp. I don't know. I don't know. I don't like it, but I think, OK, well, like how like I would be just as likely to shop the other brand that.

08:55
That's what I mean. There you go. Thank you. Thank you. We did not practice this, folks, but you teed up what my perspective, because we used to have companies, they'd ask us all the time, like, should we do this competitive thing? Name it. I mean, I was told no, they do it anyway. Sometimes they're stubborn and stupid, but yeah, the, uh, I don't like naming or paying to name your competition because awareness is expensive. Well, and wasn't right. And wasn't the, I'm going to, I'm going to screw up the phone companies.

09:23
It was T-Mobile that did the, can you hear me now bit or AT&T and then when Verizon. Verizon having worked on it and developed it, it was Verizon. Okay. Can you hear me now? But then Sprint hired Testman. Yes. That's what it was. Yes. That's what it was. Which was in some ways a little more interesting than just naming your competition. Exactly. You hired their spokesperson. Right, right.

09:50
which is a really interesting story for another day. How that happened. We need like a third podcast a week. It's just like chat time with Ryan. Yeah, old, old, old ad stories. But that one's a little different as much as, you know, if you're Verizon and you go, you know, we're better than AT&T Sprint and T-Mobile. You know, it's like you just spent money to put them on your TV ad. Right. But I think that, but the, the way that they were, you know, that was handled. Putting the spokesperson on was a little smart.

10:18
Right. Not so smart for Verizon for not having him locked up forever. But rookie mistake. Another conversation. That's all I want to book. I just want to be the spokesperson for I just want to be the next flow. Like you're a progressive. You get pretty sad because because what happens is once you get locked in, like Testman was making like a million right around a million dollars a year. Once he like this is like year four or five, not year one. A year one, I made like 50 grand. Sure. As he became the guy. Yeah. He got up there.

10:47
in the seven high six figures. I like to use your connections to like hook me up with that. Thanks. But then once you get tied to the brand, they've got to lock you down even when they don't want to use you anymore for why for what happened with rise of the sprint. You know, that to happen like you like Allstate would not or progressive wouldn't want Allstate using flow. No, you know, like now. And so you have a lot even when they stop putting flow in the ads. Yeah, they need to.

11:14
put her on an NDA non-contract, which she gets paid for, for a certain number of years longer than that, if not forever. So she might get residual forever. What a sweet gig. But you gotta have that staying power. And the girl on AT&T is getting close to that now. Yeah, with the little bangs. Yeah, she's close, if not there. Yeah. Sure. The hottie pottie, I think she's pretty cute. She's cute. So yeah, I saw this and it just made me think. So if you're out there and you're thinking about it, don't pay to put your.

11:43
competitors and the ads stand out or stand down and you don't need to put your competition by putting them on the stage. You're just acknowledging that you're equals. Yeah. So and that there's not much of a difference. And so no matter how much you want to say, how much better you are, how much of this or, or if you want to have fun with Berkings, I am being competitive. They're kind of fun with it. It's not paid to put your competition on the air. That's my opinion. It feels like a social media tactic. Maybe. Yes. But even

12:12
my sure my levers to put them on the stage. But anyway, I saw this article from Marketing Dive winners and losers of Black Friday. Cliff Notes sold a lot of stuff. Electronics big. A lot of the stuff that happened last year, curbside, other things plummeted like so it didn't carry forward. So all these trends that we thought, oh, my God, even with Covid, they're going to stick around. Yeah, they're not really sticking around.

12:42
I'm not mad about it. You like curbside pickup? No, you shopper. You like shopping? Yeah, I shop. Yeah, I went. I went out Black Friday morning. It wasn't bad. My mom and I were up at like. Supposedly the Wildlands weren't that bad. No, toward the end, we were on Woodruff for a little bit, and then we went right downtown. Shops at gridlock. Yes, the shops at gridlock. We were there early, though, and we were only at like two stores.

13:08
And then we went back downtown because I had two performances that day But like that boutique shopping is what's fun. Yeah, you know, just like walking down That'd be more experiential. Yeah, I probably have little Add-ons maybe yeah, I got coffee or some treats or something and right good music playing and they're smaller So they're only gonna get so crowded. It's all like everyone knows each other because a lot of times it's a client base Yeah, this is the first people that know each other. It's the first one. I've not worked. I've worked every Black Friday since I was

13:38
pulled you out of the doldrums of retail. Oh God. And brought you into the doldrums of marketing. Doldrums of marketing. A lot of similarities. Oh. A lot of similarities. Not a bad way. Yes. We'll highlight that last thought. Excellent. Some news this week, if you haven't listened to this week's podcast, another of the episodes from Think Billions with Moe Hamilton.

14:02
Maurice Hamilton, really great founder and CEO of Infinovate. I always have a hard time saying that name. I don't know why, but I think I got through it. But Mo was cool, really down to earth, really nice guy. Been posting a lot on my channels and the Radcast channel, some of the highlight clips from that. So give that a check out on YouTube or Instagram. Talks about starting his company, profitability, scaling, all those things that everyone that's growing a business is interested in. So again.

14:30
from the Think Billions, my man Howard Payne's event that we were at in October. More information coming from next year's events, so be on the lookout for that. Then next week, David Caldwell, who actually is an ex-NFL player, now works with the NFL players something, I'm forgetting the name, ex-players. He helps ex-players in connecting them after the game. And David was awesome.

14:59
But also I remember playing, playing for the Colts, just running back. Dude's pretty stocked. Let me tell you, he's doing all right. It's like, okay, this guy might even run over me right here on that. Nah, they was awesome. Super cool, super down to earth, and I think you'll really enjoy that episode. And you know, speaking of which, that'll be episode 299, because today's 298. That's wild. Next week, episode 300, it's gonna be a repeat guess, but this, you know, I had, was debating like,

15:29
what episode to do. We're talking to some people that I could have made happen, but it was really like just a fire episode. We recorded this probably three or four weeks ago with Christopher Lockhead and he's gonna be episode 300. I think he was just so, I don't know, on fire on some things that I think it's a really impactful episode. And so I'm excited about that. Chris is awesome and he fucking goes right at it. I mean, it is intense about some of the issues both in and out of business.

15:59
politics, I mean, nothing was off limits, you know? And we brought it back to some of this notion of digital natives versus digital analogs, versus like how people are marketing and how people aren't really grasping how different the generations that are kind of coming up are from the digital aspect of things. But Chris kind of, I sent him down some paths and man, he went full bore. So it's a pretty intense episode, but I think you'll get a lot out of it

16:29
I mean, he's he's like me. We're both pretty independent. Like we have some beliefs on multiple sides of the aisle. But there's a lot of logic behind his thinking. And one of the smartest guys I know, and I think people get a lot of the episodes. The episode 300 of the Radcast next week. Can't believe it. 300, 300. I mean, it's a lot. It's a lot. I mean, it's a good accomplishment. And then what? Only two years. Three years.

16:58
Closer to four. Okay. But still. That's still impressive. Yeah. So, 100, almost 100 episodes a year. It's a lot. Yeah.

17:08
I'd be proud of. There you go. Yes. And so we'll celebrate. We'll throw a big party. We'll have a beer. Cheers. Yeah. Cheers. Yeah. Social House party. Nick, you can throw streamers up while a little like the little things. Yeah. Maybe some digital streamers, some CGI effects. We'll have a party in the metaverse. That's what we'll do. We'll have a metaverse party. Yes. All circle. Yes. Yes. So.

17:36
You know, I just thought we'd play a little tune. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. The Red Cast social media holiday segments. Yeah. It felt like playing that today. It was time, you know, so social media holidays that you cannot miss and you.

17:59
Can't ignore. There's Sunday Sunday. I'll be celebrating National Cookie Day. Hashtag National Cookie Day. And I'm going to eat the hell out of some cookies on Sunday. Get some crumble. They're closed on Sundays. You got to get them the night before. I know. Watch my even my watch. She wants cookies. Yeah. Getting excited about that. What's everybody's favorite cookie? Oh, man. Probably chocolate chip. Really? Yeah. Like just. Nick. Definitely the Antium's.

18:29
Chocolate chip. Okay, specific your anti-ems. Chocolate chip is probably my favorite. Oh no, actually the M&M, the M&M. Oh, M&M. Yes. Yep, you gotta warm it up. Yes, yes. Get the M&M kind of melting a little bit. Peanut butter would be my second. Yeah. I'll be honest, there's so many flavors that crumble that I like. Crumble's like its own thing though. And so if you say universally easy, what chocolate chip would probably be it? Warm chocolate chip cookie.

18:58
a little undercooked, a little undercooked. There we go. But if you bring crumble into it, it could be one of any flavors any week that I might go, I like that better than chocolate chip in the mall. Amen. So this episode brought to you by Crumble Cookie. How can you not be open on cookie day if you're crumble? True, I know. Maybe they'll do something special for us. Those were some of the best cookies I've ever had, I will say. Cookie! We gotta get them back. It's also National Santa's List Day.

19:28
Check it twice. Yeah. Do you still make a list? Yeah, but that's only because I'm like my mom's like, all right, I need some ideas. My ideas. Yeah. Nick, you make a list for your parents. Yeah. Smile long. I'm just kidding. Yeah. You give a couple ideas. My mom always says to this day, I'm forty five year old man. I need your list. I love that though. I love that so much. You want to get what you want? You send me your list.

19:55
I always do a really long list just so everyone has options and it's like, I don't expect half of it. Ferrari, Land Rover. But since I moved out, I'm like, I don't need a damn thing. You own my list, Mommy. I buy my own shit. Uh, yeah, no, it's, it's fine. My kids, they're on the side of our refrigerator. Everyone's listed out. Nicole's has her note. Look, my wife, she's a list maker. She's got the boys list that they've written on their little hand notes.

20:25
And she has her journal where she keeps up with exactly what she's bought every one of them, totaling them up so that they're within $5 of each other.

20:34
Well, we buy them like like totally like even with four boys. She's adding them up. She's like, I love this. She's like showing me the list and I'm like, yeah, honey, good job. You're really keeping up with it this year. It's not different than any other year. And, you know, she came home last night from like the data store. She's showing me the shoes and she's like, you know, this one was this much. But, you know, I bought him these two things and it's like, well, it might.

21:00
You know, good job. She's great. I love that. That's what that's how I would be. When she creates a scavenger, we do a scavenger. She does a scavenger hunt for the boys every year because we give them a trip. And so they get a trip and she does a scavenger. We do this. They undo. She hides things. This is like a 15 minute thing. She enjoys this more than they do. I guarantee it. Oh, yes. So literally they get the first one. They don't know it's coming. And it's the start of the scavenger hunt.

21:29
And it's like number one and they go and they all start jumping up and down. And it's like a clue. This about where we're going. And then it leads to somewhere else in the house. I love this. So she's got stuff hidden. I'm like, I didn't even know there was a cabinet up there. Like, I'm like, Oh, I want to be a fly on the wall at your Christmas. That sounds so fun. It's like a 15 minute thing. And then it ends with like something somewhere.

21:55
that gives it away, you know, like completes the puzzle. I mean, and she's already, so she's got her journal with everybody, every gift that she's got them. And then she's got what looks almost like a crossword puzzle on like the back of her notebook that she's mapping out this year's scavenger hunt. Like, I mean, that's so good. If I ever got lost on a desert island, I would want my wife there. Y'all gotta do the escape rooms. I bet she would be amazing at them. Yeah, she's great.

22:25
I love her. The fifth, International Volunteer Day. There you go. December 5th. Monday. If anybody wants to volunteer, you can come down to Social House. There you go. We already moved all the furniture, you should have waited. I know. Yeah, Nick and I did some grunt work upstairs, moving some tables around. I think I still have a bruise on my head from hitting the crossbar. Oh, I bet you do. Woof. But no, for real, we should.

22:53
volunteer and do something. I still don't know if it'll be Monday. It's also repeal day on Monday. Yes, repeal. No, that's why you should come to social house for repeal, prohibition. Come have a glass of wine or a shot. Beer, shots, tequila. Yeah, tequila, tequila. Repeal day, remembering the end of prohibition. I don't know how I've heard of that, but. No, I haven't either, but I'll celebrate that one. It's world soil day as well.

23:21
Like the dirt or like when something gets messy? I think it's the dirt. Yeah. Soiled. I think there'd be a D. You're right. Soil. Correct. Yeah. Correct. Soiled my, yeah. World soil day. Hashtag world soil day. Yeah, world soil day. I think we should plant something. Oh, that'd be fun. You know? Talk to our queen of the plants, Lane, over there. Yeah, I know. She is the queen of the plants. Plant.

23:48
Plant whisper. That's Monday. And then the sixth, you know, after repeal day, the day after is bartender appreciation day. Tip your bartenders, folks. I've always wanted to say that, you know? Tip your waiters. It's my favorite, like, when I do a show, that's how I, like, will end. All right, I'm going to thank you so much. Tip your bartenders. Yeah, that'd be cool. I don't want to do a show just to say that.

24:08
It's fun. It's an empowering feeling. Tip you as well, right? Right. Yeah, please. You know, so yes, tip your bartenders on Tuesday. Give them some appreciation. And if you have one that you need to appreciate, you might have a bigger problem. I have multiple. I'm literally sitting here thinking, I should go to Urban Rent and I should bake everyone something. Yes, because I am a high functioning alcohol. There we go. It's fine. So there we have our social holidays.

24:36
In some social media news, this was kind of fun. TikTok's Cap University teaches creative agency how to use the platform. This is fun. Yeah, so Ad Age announced a new category for its 2023 A-list, Creativity Awards, best use of TikToks, which will be chosen by a jury of Ad Age editors and TikTok executives. Oh. So there you have it. This is fun.

25:01
Yeah, I don't you know, I don't know how objective it'll be, but you know, we'll see what it depending on who wins, I'll tell you. There was money involved. Yeah, exactly. According to three separate Nielsen media mixed models, they said they were was commissioned by TikTok, which raises another issue. A 96% higher paid media return on ad spend versus all digital media measured in the models almost three times.

25:30
offline sales efficiency when using ads on TikTok compared to other platforms. Your own usage, TikTok influencing purchases these days, so this doesn't surprise you. Not at all. I'm thinking about doing some skits that's called she or he got influenced, like doing a little spoof where it's like.

25:55
Like you show somebody that bought something that looks like ridiculous and you're like, he got influenced. Absolutely. Cause there's a, there's a thing on ESPN that's like, he got mossed when he gets caught, when you get caught, when you get like a catch on top of you, then you kind of got, you got influenced. I think that'd be funny. Do it. My Molly's always going, I like, I walk in and there's like packs is everywhere. And it'll be like some random thing. I'm like, you got influence or she'll just go, I'll walk in and she'll kind of look in there and she'll go, I got influenced.

26:22
It's always good news for you though, because you're like, ah, job security. I was like, what is it? I got influenced. Oh, it's, I use it so, it's so bad. I'm on Tik TOK so much. So, uh, don't create ads, create Tik TOKs.

26:40
But yeah, I think you can sell some shit on TikTok. That's for sure. So I don't know if you saw this. Yes, I did. The Balenciaga. Well, we talked Nick and I talked about this last week, the kind of outlandishness of the photography. I don't know enough about it. I do know the photographer who did it like this. This is a consistent like he's known for photographing children with their toys. It didn't have this like BDSM edge.

27:10
Um, my like, I struggle to have a really, really firm stance on it because obviously like there is nothing okay with the sexualization of children or pedophilia. But in the context of marketing and a brand that is not American, that is far more European, we're all talking about it. I think that it's interesting that Kim Kardashian of all people is reevaluating, but I wonder how much of that is.

27:40
because of her name and her personal brand and how much of it is her like personal conviction. Yeah. Hard to know. I just feel like there's some things you just don't touch or you don't even go down the road and it's like, just, I don't think it's, I think the only benefit is acting like you didn't like the photographer did it, like it went on your channels. Right. Someone okayed it. Right. So I think, I think it's odd. Um, but if the point was to be edgy and get people to talk about you, I mean, well, you know, I mean,

28:10
Believe me, I'm all for shaking those trees, but I think we can do it without glamorizing kids as being sexual creatures. I always wonder where is the parent? Like where does the consent happen? Like where are these young people from? Oh, there's plenty of blame to go around. Right, so that's like, it just was a- The brand doesn't need to get a pass on. Sure, no, I don't disagree with that. And I mean, I could-

28:38
There's a million things they could do that I'd go, ah, they got attention. This, not okay. Sure. I don't know. And even if Kardashian, believe me, the last thing they want to do is give up a partnership with one of the biggest luxury fashion brands in the world. I tend to think they may have earned it. I don't know. But we'll see where it goes.

29:02
As we kind of finish out here, I'm gonna jump to a couple things. I thought this was fun. Corona turns iconic holiday ad into tenon palm tree lot. Corona Extra launched a 2022 holiday marketing campaign built around this iconic O-Tenon palm ad from 1990. That's very clever. Yes. Augmented reality location enables users to place a virtual palm tree decked out in holiday ornaments in their own space and includes interactive elements.

29:32
Also give away five decorated 10 inch palm trees. Only 10 inch palm tree? Seems pretty small. Through December 31st and support the promotion on Instagram. Cute. It's fun. I love that. Old Tenenbaum. It's very fun. That was a typo at first. I know, I'm like Tenenbaum, Tenenbaum. Like, what's the, is there a movie that says that or something? I don't know. What's the song? Oh, Tenenbaum? Yeah.

29:59
Christmas tree in Deutsch yes, that's what it is It made me also think of that movie with who's the guy in some of like the really good movies started in 90s, but Tenenbauch that that name though makes me think of

30:16
National Lampoon. Yes something like that. Yeah, I don't know why They get the tree at the beginning. It's the giant Eddie this was family Robinson y'all y'all remember that they're singing that in that movie Yeah, that's that's part of it. They're singing very nice You want to get you one palm tree from this? 10 inch palm tree pop it on my bar cart. Why not? Yeah

30:40
Good in our little space here. There you go. Great it up. So if anyone's prone is out there listening tennis one of these Yeah, we'll put it on. We'll put it in the radcast room For a little we don't have any holiday decoration in the radcast room You know, I can fix that. Oh, I think we've got some extra lights You know, uh, Bruce Buffer really wants some Holly tree Holly wrapped around them and Marty Smith I'll give them all Rudolph noses little like

31:09
Yes, yes. Any final thoughts here as we close out today's episode? I mean, get your Christmas shopping done. Yeah. You have very limited time. Limited time, folks. Running out of time. That's what my my wife will start saying that stuff. Like she's got her notebook, her journal. She's already bought the kids way more than we like ever said we would. Oh, every year. I've still got to get a few more things. There's only one week left. I'm like.

31:34
You're right. You're right. You just use my wallet. Here's my wallet. Yes. We hope everyone had a great holiday and getting more into the holiday giving season. It's a, it's a fun time. I gave my wife a hard time, but she's a one of a kind. I think that's all for today. All we got.

31:54
wherever you are, however you are, we appreciate you and we wish you a happy holiday. You know where to find us, the Radcast.com. Search for any of today's episodes. Search for, oh, Tenenpalm, no matter how you spell it. Tenenpalm, Tenenpalm. Old Christmas trees. You'll find all the content there. I'm Matt Ryan, offering all the platforms. Christina Yasi, Nick Weaver. We'll see you next time on the Radcast.

32:17
To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, v.rad.cast or at Ryan Alford. Stay radical.