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You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

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Here's your host, Ryan Alford. Hey, guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, November 25th, the day after Thanksgiving. Dun dun dun. Our weekly marketing news. Business of the world. Mr. Nick Weaver. What's up, brother? Hey, everybody. What's going on? Oh, you know, it's no secret we do pre-record these. So we actually haven't officially had our turkey, but everyone listening.

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By now, we will have had ours and you'll have had yours. So we hope everyone's had a good turkey day. Plenty of turkey. Yes, turkey, turkey, turkey. The I had my first turkey meal last weekend, and then we had the little office gathering. So I'll be I'll be into my fourth meal by the time this airs. Have you had enough turkey, Ryan? Yeah. Just want some more turkey day. Turkey day. The.

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It's a good holiday though. You know, like I like to eat. I enjoy a little turkey and dressing. Sure, I like to eat too. Yeah. Yeah, I like dressing, it's good. My family actually makes this stuff called pink stuff. It's a special family recipe we put on the turkey and it just makes it so much better. You can put it on the dressing, you can put it on the turkey, you can put it on everything. Little pink stuff. Yeah, it's a mix between.

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Thousand Island dressing and a couple other things but just has a nice twang in college. Is this just like McDonald's secret sauce? Can we get that Big Mac sauce and just put it a jar we're gonna call it pink stuff for our holiday meal Yeah, yeah family recipe it'll never it'll it won't be sold it's it's a Big Mac sauce mixed with Zaxby sauce Stuff all the secret stuff, but I'll be

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end up cooking my tenderloin at this point. Have a little filet tenderloin. Not bad, not bad. Yeah, I'll be cooking that thing right on up for a little Sunday afternoon. Depending on when you're listening to this, it gets you good and hungry again. Little tenderloin on a Sunday, wrapping it up. Absolutely. So, been a good week, been a short week, but a busy week. Had a lot of things happening and flying around. Hope everyone enjoyed Tuesday's episode of Think.

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the Think Billions guest. We had Mario Mirabella, who was one of the guests at Think Billions Howard Payne's event out in Palm Desert. And I hope you've been enjoying that content. He's the CEO and founder of MSM Digital. So if you haven't already, that's a nice little episode to dig into while you're digging into Turkey leftovers by about now.

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Next week we've got Mo Hamilton, Maurice Hamilton, who's also from the Think Billion series, founder and CEO of Infinivate, IT company.

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Really cool guy. Joard meeting Mo, you enjoyed that. All this is a really great, you know, I think a well-rounded group of people that came out of the Think Billions event. A lot of successful entrepreneurs are kind of in that second tier. Like they've already done well, they're trying to take it to the next level. So a lot of good insights for how they got there, learnings and where they're trying to go next. So hope everyone's enjoying that series. And we've got some.

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Special treats up our sleeve for the rest of the year and for episode 300 more details Episode 300 excited for that coming down the train coming down the tracks quickly So, uh, yes, you know a little small talk. We're gonna make today a little fun little light get into our Our weird Thanksgiving traditions list. I found this list online. I'm gonna go through those so

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You know, you think you're weird. Why do you hear this list? Check this out. Yeah, check this out. So I thought this was cool. Couple things we found. You know, I did see this. I read this before.

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our team put the articles together, the Indiana Jones, you know, the deep fakes, all this stuff happening. And you know, I didn't think, you know, they did this in one of the Star Wars movies, but it went back and showed them, they did a pretty good job. It looked a little fake, but not too much. But they're gonna make our whole Harrison Ford look, you know, 40s, you know. I'm looking forward to seeing how that's gonna turn out. Indiana Jones, five. Yeah, he's 80 now. How?

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He looks pretty damn good for AD. Seriously, that's what I want to look like. You're going to de-age him. I'm going to need people to do it. You're going to start de-aging me here on the podcast? Yeah, I don't think you need it. OK, thank you. Thank you for that.

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Um, the, uh, but eventually I will. So, uh, if this holds on long enough, we're going to start de-aging me. Or just make me old, make me old, you know, now and early. That can be interesting. Go the other way.

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I saw this Twitter alternative hive hits 1 million users after surge of signups I'm like, okay 1 million only got like 400 million to go. Yeah, like only 400 Is that good? I don't know if that's gonna stick around and hi. What a what original name? Yeah, interesting I've be these yeah a little be mascot instead of a bird. Is it all the trolls the other one over there? Yeah, that'd be nice. It's like a master plan for Eli. Let's just get all the old all the trolls get gone. Anyway

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Yeah, that was his plan. Yeah. He built his own platform just wrecking Twitter. Yeah, exactly. What do you make of all this? Yeah, I just want to see the data. I want to see a chart. I want to see the progression. Did it just hit one million? Has it been trending up for a while? Like what? I want to see the chart for this one. Yeah, we'll see. And I want to know who and what's the selection process for being number one on the App Store. Yeah, I don't know about that. I think the algorithm gets...

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jig depending on who they want to promote and things like that. Yeah, I had to guess. But I'm sure there's a lot of downloads, but there's a lot of attention on Twitter. So someone's picking up. So I don't fault them for trying to take advantage of it. But now I don't. I don't know, man. It's I'm not so sure. It looks a little disorganized, but I'm not maybe Elon's playing chess and everybody else is playing checkers. I don't know. It will. We'll see once it plays out. I don't know. He's kind of.

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He's kind of creating quite the storm in the process. I don't know. Getting a lot of attention. Yeah, but I saw this Domino's Pizza, which makes sense. So you have delivery and you got this workforce. They're tough hiring people. So hell, get some cars. You get the workforce. You got the workforce out there. They got driver's license, but they don't have a car. So you hook them up with a Chevy Bolt. You know? Yeah, I think they got about 800 of them too. Yeah, electric cars.

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the largest pizza delivery fleet in the country. Hey, see those bolts riding around, you know? Like, I hope they avoid the Noid though. That character that blows up all the Domino's pizza drivers. Anyway, if you remember that campaign, you know what I'm talking about. The Noid, that was the campaign for Domino's in the 80s where there was always somebody trying to get their, you know, it was a competitor pizza company always trying to blow up their drivers.

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Yeah, better watch out that lithium battery might blow up. Yeah, I know, the Chevy Bolt. I guess you can't deliver pizzas on scooters. I mean, electric scooters just wouldn't work.

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Yeah, it might be in a metro area. The pizza might be shook up. The golf carts or something. Yeah, yeah. Inclimate weather too. I guess a Chevy Bolt kind of is like a golf cart in a way. It looks like a golf cart. Yeah. Just upgraded battery. You're getting wreck in that thing. You squash like a tin can. That and the smart cars, you're getting sat in one of those. Yeah. That thing is like a mini go cart. Like it's tiny. I'm surprised it doesn't just turn over. I know. It's like a tiny little box. Going around a turn too fast. Ah. I know. But.

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I'm gonna see what happens. Yeah Look, they can't get drivers or people with cars. So let's outfit them with a car. Yeah, good play for a Chevy there see things so they sold, you know, that's a nice order 800 bolts right off the top Yeah, 800 branded cars. They got wraps and everything. Yeah, so we'll see be on the lookout for a Domino's bolt near you The I do want to get into our little let's keep it light here, okay

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Thanksgiving. Let's get into, I'm going to go down this list. This is from ranker, ranker.com 14 strange Thanksgiving traditions that everyone pretends aren't weird. That's the best part, right? Oh, you know, we do this and it's like, okay, that's a little strange. We just think it's normal though. Yeah. Number one, I'm going to start.

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Number one, we're just going from the top. We don't have to go in reverse. Number one is triple T, the turkey toss. In Indianapolis, people have started an annual tradition of dressing their turkey in a baby onesie, dousing it in lighter fluid, attaching it to a long change, lighting it on fire and throwing it across the length of a football field. This tradition.

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was basically started by a bunch of dudes who wanted to see a friendly turkey street driven by the sky. And now it's an annual thing. The turkey toss. Sounds like fun. I want to try it. Triple T's. Let's get one at the office. Longest river ever. It's not town tavern, it's the turkey toss. Is this bizarre? Yes or no? Um, I'm going to go with yes. Then we're going to give that one a bizarre, bizarre as hell. What's next? Yeah. No, number two, Thanksgiving masking.

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In the 19th century, masking was a Halloween-like tradition where adults and kids would dress up on Thanksgiving. Most people would wear masks, but others got a little more creative. Many young boys would cross-dress as their sisters, and some even went as far as dressing up like prominent political figures. These handmade costumes were a little scary to behold, and the tradition eventually devolved down to ragamuffin day.

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Yeah, I don't know. I don't know if I'll be taking part in that. Yeah. Uh, how about you, Ryan? No. There you have it. That's pretty weird. That's like, it's Thanksgiving crossed with Halloween is what that sounds like. Yeah. Kind of a weird hybrid there. Yeah. It's a no for me dog. It's a number two on that list. Number three, frozen Turkey bowling. Whoa. Now. Okay. Now we're talking. Now we're, now we're cooking. Yeah. Now we're.

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At the University of Wisconsin, La Crosse, the most popular Thanksgiving tradition is an event called Frozen Turkey Bowling, where people hurl frozen oiled up turkeys down a grocery store aisle and a set of bowling pins that raises money to combat smoking, which is an awesome reason to throw a turkey bird at a bunch of bowling pins. What the heck is this? That's the best. The most creative one right there. I like that one. Turkey bowling.

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Just don't throw your frozen turkey into the oil. You know what happens when you do that FTB baby frozen turkey bowling FTB this is gonna acronym this whole thing right up. Okay, we'll give we'll give that one Uh, it's a little bizarre, but I can get down some frozen turkey bowling. Mm-hmm. Okay four It's just Black Friday. Yeah, can we all admit that Black Friday is the worst holiday ever? It's basically just an excuse for people to wrestle

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in a Macy's parking lot. Like Mother's Day and Valentine's Day, Black Friday wasn't even a thing until we decided it was. Yeah, that's right. It started camping out in front of Target to buy TVs in a miniscule discount. So what have you ever camped out for a product or what have you? Do you have any Black Friday stories? Absofuckinglutelynight. Never. Yeah, it's called sitting on the couch and watching TV. Have I shopped on Black Friday? Yes. Late in the afternoon going.

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OK, I'll go out and I'm going to I need to I've never gotten in the line at 5. 8. Yeah, I have it either. Absolutely no dog. Like, you know, a relaxing day for me. How about Cyber Monday, though? I do hit up Cyber Monday. Yes. Cyber Monday's all right. Yeah, shopping online. The diamonds or whatever. You don't have to fight people over pajamas at work on Mondays anyway. So it works. Oh, number five, the wild turkey. Eighty one eating world championship. Whoa. Is that number 81? I guess.

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Is there an odder tradition than this one created by a company forcing its way into the national, oh the wild turkey, got it, 81. Now I get it. No way back in 2011 wild turkey, the makers of a delicious whiskey, began a turkey, I don't know about that, that's my favorite statement of the century. It's a nice writing there. Yeah. Began a turkey eating competition that drew all manner of competitors, but was truly dominated by Sonia the black widow Thomas.

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I left only bone. I'm so happy. Oh dear. Yeah. I mean, where to go with that one? The Wild Turkey Eating World Championship. So it's just an eating competition, you know, on Thanksgiving sponsored by Wild Turkey. Now I commend the, you know, bring this back to marketing and business. Hey, if you want to make hay on social media, then create a fucking holiday for yourself, you know? And Wild Turkey Day. Makes sense.

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Thanksgiving. Yeah, goes right hand in hand with that. Wild turkey, turkey day. Yeah. Speaking of which Radcast just hit the top 100 in Turkey for business and marketing this week. Anyone listening to this in Turkey, we appreciate you. And it's just very coincidental that it's Turkey week here in the States. That's, that's pretty funny right there. Yeah. Did we talk about that? Yeah, we did. We talked about that a little earlier. All right, here we go. Pardoning the Turkey.

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1947, a weird tradition known as the National Thanksgiving Turkey Presentation was founded under the Truman administration. However, Ronald Reagan was actually the first president to formally pardon one of the turkeys given to him. Truman Eisenhower, some other presidents, actually ate the turkeys presented to them. Sounds about right. Hallelujah. Yes, yes. Hallelujah. In 1988, George

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as a national tradition while he was in office. There you go. Makes sense. Pardoning the turkey so he doesn't get eat. Oh yeah. I don't know. I might eat that turkey. Fry them right up. Pardon them right to my fryer. You're not going to bowl him. You're not going to throw him. You're going to eat him. Yeah. Going to eat that. Uh, another triple T here. Number eight, the Turkey trot, the Turkey trot.

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Turkey trots, five keys happened all over the country. Thousands of full grown adults each year, don turkey costumes and go jogging before consuming book. I've seen this in Greenville, actually. They jogging turkey costumes. Yeah. I actually ran over one with a car, you know, I thought it was a turkey and I was like, oh, free meal. It's ended up being a person. I'm joking. Anyone out there? I'm joking. You didn't run over anyone, but I thought about it because.

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Turkey outfit looks stupid. Although it's probably just a ploy to get out of helping your mom make all those side dishes before your Uncle Larry shows up and falls asleep in the potato salad. Turkey trots are definitely a weird Thanksgiving tradition to behold. Is this true? Uncle Larry does like to fall asleep in the potato salad. Everybody's got that uncle. Yep. Is this bizarre? Eh, so so. Number nine, North Tech's pie throwing event. At the North Technical High School, Missouri, they host an annual event where they

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throw pies into the faces of their administrators. Is that really bizarre though? Or have we been doing that one? I think we've been doing that. I think we're getting less bizarre as we move down. I wish I had that one in school. I would have thrown a lot of pies. I'm just gonna cherry pick a couple here as we close this one out. Thanksgiving Day Pumpkin Smash. The Thanksgiving tradition is both weird and adorable. On Thanksgiving, the Santa Barbara Zoo in California, people are encouraged to come out and watch different animals interact.

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with pumpkins. What is the interaction? Can't imagine. I'll read my lips. No. Yeah, not sure about that. Thanksgiving pie eating contest. And then finally cracking the wishbone. Bizarre Thanksgiving tradition actually stems from the ancient Romans. Believe that the person who broke off the larger piece of the wishbone would have a wish come true. Yeah. Knew it. It's not bizarre.

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No, that's a good one. I've always believed in that one. Yeah. It's played out pretty, pretty much. Yeah. Been breaking off that bigger part and wondering, you know, what's going on. There you go. Yep. Getting your bone on. Bone on. The, uh, there you have it. Ranker.com's 14 ish strange Thanksgiving traditions that everyone pretends aren't with weird. Shout out to the turkey toss. That one was definitely the strangest. Yeah.

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So there you have it, the turkey toss. Got some social media holidays, one today. Black Friday, hey, and tomorrow. Make sure you celebrate National Cake Day. Nick, November 26th. You know, I would rather it be National Pie Day, to be honest with you. Okay. But I'm more of a pie guy.

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Paga yeah, yeah, I do like some pound cake though. I'll do some pancake. Yeah, it's got you know that that thick Moist oh good pound cake that heavy yeah, you know I'm talking about you are a pound town guy Sunday November 27th small business Saturday Typo on the show notes

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Sunday is not small business. Sunday, everyone's already eating turkey here. It made our show notes Monday, November 28th is cyber Monday. Cyber. It's always sounds so criminal. I don't know. Cyber. You can't be like internet Monday. Cyber. Internet shopping Monday. Sounds good enough. It has like a, almost a sinister connotation. Bye online Monday. I don't know.

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Digital Monday. I feel like I gotta come up with a better name. Cyber Monday. Yeah, cyber. Cyber, no one uses the word cyber. When does that word ever get used other than security? Cyber security. Except for freaking shopping on Mondays in December. Yeah, things that make you go, hmm. We'll see. There's social holidays, pretty familiar with those. I'm thinking about getting down on the National Cake Day.

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Not that I need it after Thanksgiving. But a few articles quickly. American Express is partnering with TikTok for the Small Business Accelerator. They've partnered to launch Shop Small, accelerated ahead of Small Business Saturday. Program yields a series of tools and resources designed to help small businesses better understand how to market themselves on the TikTok platform, the tie-up.

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also includes a $100 TikTok advertising credit. This is smart, makes sense for American Express and TikTok. And this comes to us via our friends at Marketing Dive, marketingdive.com brought to you by them for this article. What say you, Nick? Yeah, man, I'm all for small businesses. I mean, that's what makes up most of American business. I mean, I think there's something like 30 million small businesses in the US. We're one of them. Mm-hmm, yeah. Radical.

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It's always like this fine lines like small business, but you know that small businesses technically is like up to a hundred million dollars in revenue. So you can be a $75 million revenue company to be a small business. Yeah. It just shows you. I mean, that puts some perspective on it. Think about the big business versus a small business. Yeah. Talk about hundreds of them. You know, I almost think you need it. Multi you need more categories because the problem, the prop, yeah. But even I'm not small or small because think about

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The challenges that a small business that does $500,000 in revenue versus a company that does $75 million in revenue, those challenges are very different. Very, very different. And so you almost need subcategories within the small business, small, medium, large, small businesses, sort of. Yeah, you need subcategories. There you go. Some further delineation there. Maybe we'll start creating those. But yes, makes a lot of sense.

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TikTok's blowing up for all businesses, especially if you're doing it right. The- Gotta do it right. I do, I saw this, the new Avatar, do you remember Avatar? Oh yeah, I love that movie. Two billion dollars to break even. What's two billion amongst friends? Has it been too long though? Like between- It's been a while. You know with sequels it's like, you want to ride the momentum wave. Yeah. What was the first movie like, 2008, nine?

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Yeah, it was a long time ago. I was like, think about the difference. If you're a, you know, a 10 year old, like when the first one came out, now you're like 24, like, you know, a little gap there. And, you know, I think it's still going to be good, though. I mean, James Cameron is a is a great director. He's doing this one, too. I don't doubt that it's going to be crazy, you know.

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over the top stuff, but. He'll find a way to bring that back in. I guess it's one when you have this much gap, it's one way to sell more of the old one because people have to go watch it to. I think I have to go watch this to remember. I remember the broad pot, but not like there's some of the minutiae characters and everything. Yeah. I have to go remind myself. Yeah, they were mining for a unobtainium. Yeah, but you're going to see that all over the place. And Mercedes is doing a big avatar ad.

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as the hype began. So you're gonna see, I talk about this all the time, borrowed interest. And you're gonna see this a lot with people playing off of the interest of the movie. Brands like Mercedes are already doing it. That's where you leverage real time happening things that are more in the moment. And you tie them to your brand. McDonald's has all kinds of movies, Mercedes does it. I talk about this a lot in some of my coaching classes for how you tie yourself to trends and things.

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So smart, finishing off today, and this made me laugh. Smirnoff promotes safe holiday drinking with animated drops of advice. Smirnoff, a vodka label owned by Diego, today announced a new holiday campaign to promote smart and safe drinking. Drops of advice consists of six animated shorts, which demonstrate safe drinking habits, such as avoiding top ups, knowing when to stop.

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of water breaks. Yes, there you go. Still in prints from the animation will appear all around the world and you know, drops of advice. Words of the wise there. Yeah. I think I'll take some advice of that. Yeah. Water breaks for sure. Yeah, I try to avoid advice over the holidays but especially non-drinking advice. But sometimes you need to get through folks, let's be honest. The...

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But it does make sense. I'm gonna top off a little less. Some people might need it. Yeah, some people do. So everything in moderation. Right. Including moderation. Exactly. There you have it. There's your social holidays. There's your news. And can't miss the weird turkey holidays. Go bowl some turkeys. Go sling some turkeys. Go bowl some turkey toss. The Triple T. The turkey toss. Having fun. Keeping it light here on the holidays. I hope everyone had a wonderful Thanksgiving. We're thankful for you if you're listening.

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Couldn't do it without you. We couldn't do it without our sponsor, Branded Bills, brandedbills.com. Go check them out. They've got deals better than anything we're offering. So I'm gonna let you go support them, but you know where to find them. brandedbills.com. You know where to find us. We're at theradcast.com. For Nick Weaver, I'm Ryan Alford. We'll see you next time on The Radcast.

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To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.