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You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

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Here's your host, Ryan Alford.

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What's up guys? Welcome to the latest edition of the Radcast. Friday, January 20th, 2023. Joined as always by Christina Iassi. Where does the time go? I'm looking at this date like what in the world? Zooming by. How are your resolutions going? Resolutions are good. Or are they gonna get under them? I don't know. Goals are looking good. You know, like they're in order. They're not completely blown up yet. Right, right.

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I feel like I haven't started mine because I was sick the first week and I'm like have I eaten a vegetable at all in January? But it's fine. I got the whole year. Yeah. My goals are just tightening up a few things. Yeah, yeah, yeah. And so far, okay. I got some comedy shows booked so doing okay. There you go. Yeah. It's all good. I got a comedy show this weekend. I do too actually. I have one in York on Friday and then one right here at Social House. I know. On Saturday.

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In the Greenville area, come check us out. Social House, socialhouse.club. Yeah, got some great comics. Comics coming this weekend. 10 bucks if you're a non-member, none if you're a member. So yeah, that'll be fun. Yeah, it's gonna be a good night. I mean, who doesn't like to laugh, you know? Truly though. I mean, comedy's great. And I don't go to enough, like Nicole and I really enjoy it. And we would go two or three times a year to various things, but we always say

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When we go, we're like, we're gonna do that more often. And it's like, then you forget about it. You get busy. You're not in the scene. It happened, but now we're bringing it to you. I know. Just started having it. Look, I know why I'm here. Ha ha ha ha ha. Bringing the laughs, you know. We have some fun news. Kanye has not been in the last couple episodes, but he's back in the news with his new wife, quotes around wife, be able to story. Well, so what I just Googled is

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She's an Australian and entrepreneur. No one knew who she was until they got married. And apparently she was working on, she's an architect as well, and was working on designing one of his company, working with Yeezy. So that's how they met. But less than two months after his divorce was finalized, they've now said vows. Nothing is legal. I think she might've been architecting something. You know what I'm saying? Erecting something, if you will. If you will.

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So we'll see what happens. And she looks like a clone of Kim. Yes, she looks just like her. You show me the pictures and I'm like, whoa. Yeah, copy and paste. Nice. So we'll see. I mean, she was easy on the eyes, but just the strangeness. Is she OK in the head? Yeah, I don't know. I don't know. Did she look like Kim first, or did Kim look like her? Well, she's significantly younger than Kim, so I would think that. New model, traded in. Yep.

03:23
Upgrading. Downgrading. That's what, you know, if Leo can do it, then we can. Clearly, he thinks he can. Yeah, he can do it as well. He doeth as he wanteth. As he pleaseth. Oh no. And then we have, we're getting into our Super Bowl ads. Heineken has a Super Bowl ad for non-alcoholic beer that will star dear old Paul Rudd, Ant-Man. So first things first, and we talked about this pre-episode, but.

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The growth of mocktails is quite interesting to me. Yeah, beyond dry January. I just, you know, it's fascinating what takes hold. Like, I understand, like, if you're under 21, maybe the sort of, you know, getting to try things. Right, right. You know, wanting to be trendy or whatever. And... Something beyond Sprite. Yeah. But at the end of the day, these are just like sweet drinks that don't have any...

04:21
Yeah, it's such an interesting market because it's, you know, you've got soda and soft drinks, and then you have like healthy sodas and soft drinks, and then you have energy drinks, and you have healthy energy drinks, and I don't think that's ever translated with alcohol. And now it's like, you don't have healthy alcohol, you just have this rebranded juice is what it feels like. I'm having a mocktail. Yeah. So is it just trendy to be trendy? Like, it's obviously a huge trend because it's like booming.

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But I'm trying to order like consumer insight behind it because for me, all of my drinks have a purpose. Right. But I wonder, so. Water is to hydrate, energy for energy, and then booze to take it all away. Right. And now like this just popped in my head. I guess like if I, which I am not and will not be for a very long time, if I were pregnant and I was going out with like my partner to a bar, I don't wanna just be sipping on Diet Coke. Yeah. So I get like.

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Yeah. Moments like that maybe? Yeah. Or if you're a business woman and you're going out all the time. I think I was the original mocktail maker. So here's the deal. Oh, ever? Ever. When I was 10 years old. Oh my God. And I would go to the church basketball games. We had the- My story's so much. They had the first fountain things. They had the multiple- Oh my- You know, the Coke, Sprite, soda. Things when you go to the drinks now. Oh yeah.

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That's a mocktail right there. Like a little scientist. Yeah, like. A little concoction. Cheer wine, my personal favorite, cheer wine, Sprite, Diet Coke, and Mountain Dew. That's a combo, that's a mocktail in heaven. There you go. That was the original mocktail bartender. My friend mixes liquid IV with gin. Which isn't a mocktail. But you know. It gets into your bloodstream quicker. Yeah, it's good like that. I'm like, okay, you do you.

06:19
I was better than an IV of gin. True. Which is what I sort of thought you were saying at first. No, no, no. Just a little hack. I was like, whoa, do tell more. Is this a quicker way to pleasure? But it is the first time a non-alcoholic beer has been advertised during the Super Bowl. Interesting. Thank you. It is a big deal. Have you seen Ant Man, the original? I have not. No, but I love some Paul Rudd. I do like Paul Rudd. And look, hey, a huge trend.

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Heineken's tying themselves to it. It's on the Super Bowl. I get it. And it does show you if they're spending what's probably like five to $10 million in the 30 second spot, they believe that the timing is right to be putting a non-alcoholic beverage out. Tells you how big the trend is. So there's a lot of money in this, a lot of money in energy drinks and all kinds of stuff. I have a couple of people that talking with about like getting into the energy drink business.

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Um, like actually making one. So we'll see. But, but the mocktail, I'm telling you, church basketball game circa 1987. That was the original mocktail called the Alford mocktail. We'll come up with something better than that, but Hey, next time you go to, uh, one of those Coke like superhero, I call it the superhero fountain, whatever, when you get the shoes, whatever.

07:43
You just blend those things in. Next time you're a Moe's. You become the mixologist. There you go. Hit your local Moe's or Firehouse subs. Perfect. Jerry Johns. Yes, exactly. We had a great episode drop last week, some remixes. Best business advice on the planet. It really was. I listened to it and listening back, I don't do enough. I'm such a journey guy. Journey's everything.

08:11
I don't sit back sometimes and go, when we get to a destination, we accomplish certain things, or like with the Radcast, you know, we've grown. And then I don't know that I reflect on the quality of the volume of guests that we've had. And so what we've been doing is intermixing. We're creating, I wouldn't call them the best of, we're kind of aggregating advice in certain specific areas that we've had multiple guests talk about.

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And so the first one that made the most sense was kind of like this entrepreneurial and business advice from literally most people would call the greatest entrepreneurs on the planet. Whoop founder, Will Ahmed, I'm actually wearing my Whoop right now. Fitness tracker, and really more than that, sleep tracking, fitness tracking, it does a ton of shit. Like it tells me how bad I slept the night before, or how good I slept the night before. Last time I seemed to sleep pretty good. Seven and a half hours.

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That's a lot for me. Yeah. We used to like the six hour guy. And, uh, so Will Ahmed came on talking about growing whoop and, but these are like tactical, like business advice that people can take. So we've pulled, we've extracted. Like if you're lazy, like me sometimes, like you don't want to listen to 40 minutes to get some of the nuggets. We've pulled the nuggets out specific to business and option tourism. We had RB Botto from stage 32.

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RB is awesome talking about how to grow a business, the niche that he's in specifically and how to really break through. We had Mark Randolph. You may have heard of Netflix. Maybe, maybe you've heard of Netflix. The founder, one of the co-founders of Netflix, really actionable advice. Alex Morton, who's huge in the network marketing space and just a great guy, really great, Brad Lee, host of Dropping Bombs and the CEO of Lightspeed. Everybody knows Brad.

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Brad's awesome, great advice. And we really just aggregated some of the best of, and I think you're really going to like this episode. If you didn't already listen, you need to have dropped on Tuesday. And, uh, just a lot, like a million, million dollar advice episode. There you go. So, uh, give that a shout out. Talking about action and we're trying to make it action oriented, what you can do, how you can grow, how you can learn and next week exploding your Instagram.

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in 2023, we had a growth hacker, one of the biggest growth hackers in the US. Look, you call yourself the growth guide and are they people call them. People made the name Julian Walter. Really insightful on growing and I would say more like white, white, white tactics, white, this isn't black, black, uh, hack tax, like, like stuff that's going to get you banned. It's more stuff that you can do this actionable.

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to really grow and explode your Instagram and how to take advantage of the algorithm in 2023. Julian was really insightful. This is like a powerful, we packed this in in like 15 minutes, so we cut it down. We wanted to get you the best advice all in one episode. So like 15 tight minutes about exploding your Instagram in 2023. So who isn't trying to grow on social media? It's true. So check that out next Tuesday. Speaking of exploding.

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I think we know we want to get this company exploited because they do provide the best third party lab tested CBD in the country. VK, still wearing my hat. I haven't taken this hat off. I've been sleeping with it. That's what your little whoop tells you? Yeah. They're like, since I've been sleeping with this hat. Keeps you from tossing it to her because the film. Exactly. I'm staying upright. But in all seriousness, VK, official CBD sponsor of...

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The Radcast. Take a vacay.com. Alright, so here's the deal. I just said I got 7 hours. I usually get about 6, 6 and a half hours of sleep. I had 7 and a half last night and you know what I took? Vacay Sleep Gummies. Premium CBD and CBN. Those are two of the active gradients. Third party lab tested.

12:27
and Ryan Allford tested and approved because I had a last night and I slept longer than I normally sleep. I stayed asleep longer. I looked at my thing and it literally, looking at the data, I stayed asleep longer in patterns. So it's not coincidental, folks. It's great quality stuff. We're trying it, we're using it, we're not just talking about it. And comes from a really reputable company. Chris Hansen, the founder, good friend and a good partner of the show. Trusted, approved.

12:56
Passionate about what he does. Yes. Cares about people. So takeavek.com, go check them out. CBD, the sleep stuff, I'm telling you. You need to get it. Sleep gummies. Gummies, different products. Everything. The anxiety, yeah, all right there. And all lab tested in different strengths so you know what you're getting. You don't have to question it. You don't have to worry that this is some shady thing. This is like drinking a couple glasses of wine and taking a break at night.

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but feeling a little better about yourself because you're not using natural ingredients and. No hangover. No hangover, exactly. Give them a shout out to VK, the official CBD sponsor of the Radcast. Got some social media holidays. You do, I'd like to wish you a very happy cheese lovers day. Oh. From one cheese lover to another, I'd assume. I. At the mountain of cheese. I am, I could live on. God. Chartridery boards that have like cheese.

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crackers and some meats. Cheese and meat. Couple of olives in there. I always do good on the keto diet because I can cheese my meat. There you go. Cheese your way. Yes. Cheese your way thin. Yes. So good. That's today. And then today is also get to know your customer's day. Every third Friday of January, hashtag get to know your customer's day. Yes, yes. Get to know them. Yeah, and then. Get to know your customers. Hey, if you don't know them. Hey, this is the year. Let me tell you this. All right, a little side adventure here. It's important. Okay.

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They say there's gonna be recession. I think it's gonna be mild. I do think we'll have some of it. So look, the best growth in a recession is keeping your existing customers. You know, it's all about grow, grow, grow, grow, grow. The best business advice you can have is strategies and relationships with your current customers, because when you take care of your current customers, they refer more people. They buy with you buy more.

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They take care of you, you take care of them. It's symbiotic and so you should be, you want a strategy for recession proof. It's called take care of your customers, acknowledge them, make them feel better and it will all add her up. It's one thing when we're in this growth mode where it's tons of money in the market, everybody's buying stuff. It was an inflated false market the last couple years that's not reality. But what is reality is when you take care of your customers, they take care of you and if that's, if you want a growth strategy in the recession, there it is. So Friday.

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Get to today, get to know your customers. Start to focus on those relationships. Start today and every day. And tomorrow, Saturday is National Hugging Day. I expect a big hug and I see you on Saturday night, Christina. Perfect. Right before your show happens. I'm gonna go, what do they say, break a leg? Yes, break a leg. You're not doing a good luck off co-op. Before you go on. I'll announce to everybody, I'll be like, today is National Hugging Day. I'll pick off my set.

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Nick, you can even give me a hug on Saturday if I see ya. Bless. There we go. And then Sunday we have the Chinese New Year. So if you're screwing up your resolutions, kick it off with Chinese New Year. Yeah. Or Sunday. The beginning of this year didn't go so well so I'm gonna just start to do one. What is this year, this Chinese year? Last year was the year of the tiger. The year 2012. What is it? You gotta know what it is. I'm doing it. The rabbit. Rabbit. Nice. The Fomp Rabbit Trail.

16:15
Aha! Aha! You're a social-wild. Nice tie. Love to see it. I knew it. I knew it was gonna happen. And then it's National Pie Day. I'm gonna throw a fucking pie right in your face. Please don't do that. I don't know. Sorry, that's my... It would be Monday, so I could do it on first... ..and I could work. Yes. You... Cake or pie? Cake. I'm a cake person. Yeah. I do love some pie. Like, I don't discriminate against desserts, but... I'm not... Nicole makes... ..a lemon pie that...

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Super good with a graham cracker crust. There you go. That, I'll sign that up for that all day every day. But other than that, give me some cake. Heard, same. But January 23rd, National Pie Day. Pie Day. January 24th, National Compliment Day. Nice. Sweet. Isn't that lovely? Pop that in flak.

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I can't wait to compliment you on the 24th. Thank you, I look forward to it. We count down the days, man. Counting down the days. Only four is your days away. And that's all we got for our social media holidays this week, folks. Onto some social media news. This is my favorite part of the show. Google's Clock app now lets you record your own alarm sound. They've updated the Clock app for Androids to allow users to record a voice clip and set that as an alarm tone. I love that. Yeah.

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I don't know where this is gonna go with it. As a prank? Yes. So you can, yeah, if you hack into someone's alarm. Right. Like, wake up! Or whatever motivates you. If being yelled at in the morning motivates you. Yeah. Or yourself yelling at yourself. Nick, I'm gonna record like a special one just for you. Like, thank you. But it's not gonna be on prompt. It's gonna be an offered time. So it'll be like 30 minutes after it's supposed to be so. If you get snoozed, you're a flagger.

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No snooze. I wonder how long it'll take before Apple gets on board with this and Is this option? I don't know. We're speaking of Apple So not to eat into Google's news, but I did see this it just came out today Apple has launched a new home pod with breakthrough sound and intelligence Oh, I love an Apple home pod, you know, and I guess here's what I'll say. They have not quite caught up with Alexa on you know

18:38
And as far as the questions and stuff, like, Alex is like the last, Clayton, my oldest, we have like this routine when he goes to bed now, he's 13. And so, you know, we've gone away from me singing songs to him, dash, I still sing to him every night. He's six. He will not go to bed unless I sing to him. So, but Clayton no longer wants to hear me sing. So, so Clayton though,

19:07
We ask Alexa, because he has his little alarm clock as Alexa. And we ask Alexa to tell us a couple of jokes. She tells us some jokes. She won't tell dirty jokes, so that's good. He's 13. We don't need to cloud his mind. No, not yet. But, and then she also sings songs, very random. You need to ask Alexa to sing you a song. Sometimes she raps. She does like country yodels. Like.

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It's pretty good. Oh my God. She sings way better than I do. I don't want to do that. So anyway, I love these smart functionalities but Apple hasn't caught up even though it sounds like maybe they're trying to with this new sound. But they need to get Siri as smart as Alexa because Alexa's kind of kicking Siri's ass a little bit. Just a little bit. Siri does kind of. I'd like to see that, the battle of hate eye. You know? That's kind of funny. There's a TikTok in there somewhere, like Alexa versus Siri. Yes.

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Like the women of wrestling, like digital wrestling between Siri and Alexa. That's really funny. I'm going to workshop that. You got some TikTok. There's some material. Oh yeah, listen, I'm working on it. This is the year that I've become an influencer. I don't know. TikTok launches a talent manager portal so managers can negotiate brand deals for clients. This is great. TikTok has updated its creator marketplace to now invite talent managers to oversee...

20:30
execute and analyze the brand opportunities and campaigns being presented to their clients. It's just kind of stream. This is super smart. Yeah. Most influencers, the larger ones especially, or brands like have these kinds of things. And let me just tell you, I'm verified on TikTok and it's a fucking mess on there. Yeah. And it's as far as keeping up with stuff. Like I had like personally like 12 or 13.

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companies had reached out to me for these things. It's so convoluted how it's kind of in the app and in mix with messages. It feels sketchy. I miss it. I do not get, back to I had this rant when we talked about Instagram versus TikTok. I get the popularity, I get on TikTok and I get sucked into the vortex. But the messaging and growth and taking it, it is just wonky. Well, the notifications section is so confusing and it doesn't make any sense. No. And so this, hopefully,

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allow someone that's managing you to kind of get the notifications in a clean aspect so you can take advantage of them and manage it. And you know, some of you will have agencies and partners and coaches and things that do these things for you. So it makes a lot of sense, smart for them as long as they make the messaging and the communication easy for the talent manager. Makes a lot of sense. Good stuff. And on to our marketing news. L'Oreal, the cosmetic company, hands over the creative reins to influencers over 40.

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Instagram can often feel like a carefully curated carousel of stylish staged candids. Travel Reels set to high octane music and memes. Millennials or Gen Zers, which account for two thirds of the apps, one to two billion users are usually the culprits. With influencer spend set to reach, wait for it, $32.5 billion. And the majority of these budgets still going to Instagram. Brands are capitalizing on, um, older influencers. Hey, it makes a lot of sense. Yeah.

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newest version of spokesperson marketing and look, L'Oreal is an older brand, a lot of older women use the products, even man, I still actually use some L'Oreal face lotion, that's pretty good. And so look, show your demographic using the product and influencers are all ages now. Like it's not a 21 year old game anymore. Micro influencers are huge, you know, and

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So it's super smart. L'Oreal is owned by Lancome. Yep. Fun fact. Yeah, so that's why their product tends to be a little bit better because it is owned by a luxury brand. The more you know. Interesting. So look folks, if you're in business and you're selling products, especially D, I mean B2C and B2B can work. It absolutely works with influencers, but B2C, it's a no brainer. You need to leverage these accounts. That's where attention is. Yeah. Like people are listening to,

23:22
My, I mean, we gotta start this video program by the way. I need, we need to start it. Like I said, if you got mossed or like, like on football or whatever, you got influenced. Yeah. Like it's literally, I say to my, I walk in and there's a pack is there and it's like, okay, she opens it and it's like the most, you got it. Right, right. So it's like a Stanley, one of those like Stanley cups or something. Yeah. Oh yeah, so it works and smart by L'Oreal. And we're going back to our canned cocktails. Yes.

23:52
Back at it, Molson Coors debuts its first canned mocktail for moderation-minded drinkers. Molson Coors created Roxy, a line of alcohol-free cocktails in response to consumer demand for booze-free drinks. That's what we already said, another brand. The drinks are made with experience. I was the original mixologist, I'm telling you that. So you're the experienced mixologist behind this? That is, well, I asked. It's, gee, I was like so fast with that thing, too.

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I would, but I'd never remember. And you know what? Every recipe was unique because I couldn't remember which ones I didn't. Another ratio, did not have a second. So it was truly, you know, a custom mocktail. But okay, it's obvious. But you know what's funny when I listen to booze-free drinks? Isn't that just everything else? Right, right, that's not booze? Isn't it, it was not booze? Cranapple, cranapple. Isn't it? It was free. That's a mocktail, right? Booze-free.

24:46
What defines these things? Like, I'm just going to go mix like, you know, some random shit at the gas station, like the original. I'm going to walk in with my Diet Coke. Look, booze free. Station mocktails. There's the take time port. Yeah. There we go. See, I'm telling you. All right. And you could also get to the drink machine at the mocktails. Little pump of gasoline in there. Yeah. Obviously huge. Core's doing it, talking about it. So, hey, a lot of money in beverages. Yeah.

25:15
I spend a lot. I spend an insane amount of between my kids and me. The amount of money I spend at convenience stores throughout the week on mocktails Yeah. If you will. And energy tails is a lot. Same. I'm a sparkling water girl. This next one is very fun. Willie Nelson joins Snoop Dogg and Martha Stewart in Hawking multi-purpose Bic Lighters. Bic has added country music icon Willie Nelson to their talent lineup, which already includes Snoop Dogg and Martha Stewart.

25:43
The purpose of this is to drive home the point that their lighters are good for more than just fireplaces and fondue pots. They're also good for weed. Ha ha ha. Go figure. Right. Okay. It's very funny. It's... Just think about this. These names. Willie Nelson. Snoop Dogg. Martha Stewart. Right. Just think about the polarity of those three people. Like just... Yeah. Like how opposite in theory they all are. But they're all united by their love for weed. Lighters.

26:13
I think. Lighters. Does Martha come out and say she smokes weed? Or she just act like she's into it? Just act. It's just a really good mark. Well, and I think the double is like, Martha Stewart uses the lighters for candles and for home things, and then Snoop Dogg uses it for weed. Come out with a line of edibles. I mean, there's an- A recipe book? Yeah. Oh my God. I mean, how good would that sell? Martha, I would- The Martha freaking, you know.

26:41
We gotta go to the title and then pitch to her. I know. Martha Maggs. Yeah, we'll think of that one. But she needs to come out with that. Even if she doesn't do it, she should start making recipes because she obviously is not afraid to hawk it for a dollar. So that would be a billion dollar moneymaker for her. Agreed. If she really like, because she's obviously an amazing cook and recipe, like brilliant. So.

27:10
She actually really started like making stuff and experimenting. And then you're creating a series around her experimenting and creating the book. With Snoop Dogg? Get out. Yeah. Get out of town. With special guests that come on to taste test. There you go. The stuff. Look, I'm creating ideas for you Martha. Right there. Call me. Let's do this. Let us know. Yes. Finally today, Fischl, merchandise sponsor of the Radcast branded Bills.

27:38
Give them a shout out. It's still cold out. Still get this beanie weather still. We've got Radcast beanie's, we've got Radcast hats. And hoodies, the hoodies are fabulous. I've gotten rave reviews. I've given those out to a few people and they're kind of like, I love them. Can I get another one? They're very warm. Yes, very warm, very fashionable for a hoodie. And they've got those patches on there. They've got some patches, three dimensional. Looking good. Radcast 20, plug in that code. Get 20% off your entire order.

28:07
Tell them the Radcast sent you, or go to our website, click on sponsors, click on branded bills, just click that button, it immediately puts 20% off in your shopping cart. Brandedbills.com, the official merchandise sponsor of the Radcast. Go tell them the Radcast sent you, and you'll be happy, because it's the best hats in the country. I think that's all for today. Yeah, if you're in Greenville, come see my show on Saturday. Social House, socialhouse.club. Eight o'clock.

28:36
Members lounge here in downtown Greenville, a detour from your normal space is what I'd say. You can co-work here for sure, but it's a lot more than that. We've got what I'd call both a work area and a lounge area. The bar is getting finished up. We've got seven screens for, hey, playoff games, everything else that's going on. Super Bowl party. Super Bowl party coming up for sure. So give it a shout. Give us a nod over at Social House. You can find it at Social House GVL.

29:05
is the Instagram handle. Give it a follow or you can follow along if you're in the area or hey, just looking for a good business side area when a talk franchise hit me up, we'll talk about that. I think that's all I got. Sounds good, that's all I got. For Christina Yasi, producer Dick Weber, I'm Ryan Alford, we'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account,

29:35
or at Ryan Alford. Stay radical.