00:00
Hey guys, what's up? Welcome to the latest edition of the Radcast. Here is the Radcast News. Friday, October 14th, 2022, our weekly marketing business news of the world. Christina Yassi, what's up? Not much, we've been very chatty today. Yes, we have. We like- We've already been long in the tooth. I know, we've been chatting it up. We've got all kinds of downs.

00:26
Lots of rabbit holes. So what happens when you go hybrid and you don't see anybody and it's like, other people. Yes. Yes. You have a good week. Yeah. So far. Yeah. Been a long week. Oh, then your car breaking down. My car. Cat. Doing great. Marvelous Mr. Marshall's not so marvelous. Right now. We'll see. We'll see. I'm not trying to freak out yet. Yeah, I know. What do you do? Spend a lot of money. Yes.

00:53
Whip out the checkbook. But not as much as Mr. Elon Musk is making on his burnt hair perfume. Yeah, that's all you know. When you're Elon Musk, all you have to do is like market any ridiculous product. Musk starts selling. It's in the name. All in the name. Burnt hair. He sold one million dollars worth of perfume. The essence of repugnant desire. You know, $100 a bottle. Not bad.

01:22
Cheaper than Tom Ford. Can he just sell anything? Is that just what this means? Like, anyone? I mean, I have to think that he has enough billionaire friends who are like, oh, this is funny. Like, to me it feels like a white elephant gift that all of his friends are buying. Like, it's an inside joke that we're not really part of. It would be a white elephant gift for Christmas time. You know, a little...

01:44
Repugnant desire that's what they should have named it. I like their pregnant desire better than burnt hair But you know, but here's more accessible though. Yeah, I guess hundred dollars a bottle and they sold a million dollars worth So they'll start shipping in the first quarter of 2023. Yeah, I mean It was blowtorches at first, right? That's why he sold like I don't know how many million dollars for the blowtorches Now he's selling burnt hair

02:10
all running together here. Ridiculous. He's like the burn ship. Right, pyromaniac. Rockets, SpaceX. Tesla. Yeah. There you go. Burning stuff up. Elon Musk. Maybe he's, I don't know if he's just like, back-lashing because he's forced to buy Twitter now or, like, this is just all part of the master plan. He's gonna use Twitter to sell burnt hair. Yeah, probably. I would. There you go, sponsored ads.

02:36
Yeah, down her note, old Angela Linsbury passed away. 96 years old. It's funny that we all showed our age, you know, thinking about, you know, what Angela remembered about her. Murder she wrote, which come to think of it, it's funny. She was always that kind of nosy neighbor, you know, book writer that was always figuring out murders. But then every episode had a murder. I'm like, how many murders? How many episodes of that show were there? Everyone was well aware there was a fucking murder. Right. Why can't you prevent these things, Angela?

03:06
Murder she created, you know. Murder she caused. I think maybe she was actually behind every one of the murders because she had to write about them. I'm sure there's like a red thread that would agree with you on that. She was like the mystery author, but she'd come into the town and someone would die. And she helped the police. She figured out like a reboot and it's like murder. She tweeted or something. Yeah. Murder. She reeled murder. She ticked. Talk. Yeah. But she.

03:34
I think the record has since been broken, but she at one point held the most Tony Awards. She's had a lifetime achievement award, has won an Oscar, six Golden Globes, just ridiculous. There's nothing she couldn't do. Her voice was used for animations and different things like that. Mrs. Potts. Yep. So RIP Angela. Hanging out with Queen Lizzie and Betty White. Yeah. Wherever they may be. I know, but she's 96. You know like,

04:03
We kid a bit. It's like look no one wants to die anytime right like she lived a full life I had a lot of great things so reach a lot of people Congrats to her on a life well-lived. That's what I'd say We've got some social media. We do and I brought props. Oh today is national fun-sized bag of chips day Fun sized bags of chips

04:31
Just out of reach. For us. In the pumpkin bucket there, I think. We will, yes, for festive. I am nothing if not festive. Friday the 14th, national fun-sized bag of chips day. Yes. We've got a holiday for everything. Yes, we do. So creative. Somebody needs to do something fun with that. And then Saturday, I learned about this one, is the sweetest day, which is a holiday that is celebrated in the Midwest, because of course it is, in parts of Northeastern United States and in Florida.

05:01
because Florida's gotta be part of it. It's the third Saturday in October, and it's a day to share romantic deeds or expressions and acts of charity and kindness. It dates back to 1922, when a bunch of candy companies donated candy to like hospitals and poor people, and it's now the sweetest day. How would you define a romantic deed?

05:25
Wow, what a great question. The line between romance and creepy. Is it like the deed? Or like doing the deed? I don't think it's doing the deed. Just a, you know, a very nice gesture. The thing about romantic gestures, right, is they often ride that line between romantic and creepy. Yeah. So at the end of the day, you better just help the other person likes you back. Cause you can get away with pretty much anything if they like you back. Okay. At least in my opinion. So is this like another day I need to...

05:52
I need to do something special for my wife. No, because we're not in the Midwest or Florida. So I think that I think South Carolina is seceded from this one. Hallelujah. But I do have a little lifesaver candies. Oh, you can have a lifesaver candy. Yeah, there you go. For the sweetest day. Nick, I grant you a lifesaver candy. Happy sweetest day. Acts of charity and kindness. It's not Saturday yet. Right. You got time to prep.

06:20
You may want to come into the Radcast studio. There's some lifesavers. We have five. Hold them for you. Five of them. You may be the only one here. We don't know how old they are. Um. It's the thought that counts. You actually brought the props in. Yes. You know, not because anybody gave you shit or anything. No, no, no, no, no, no, of course not. I just made it happen. Sunday. National Sunday School Appreciation Day. Yeah, I haven't been to Sunday school in a while. I'm gonna be tapping out of this one, but happy to all who celebrate. Yeah.

06:50
congraduritos. How do you appreciate Sunday School? I'm just not gonna go down to organized religion. Nook? Well, just not a wonderful topic. But I will be celebrating on Monday, which is National Pasta Day. Yes, National Pasta Day. Hell yeah. I can get down after this with some angel hair on top of some fettuccine. With little vodka sauce or something. Look, I don't discriminate. Pasta's pasta. I know, pasta is good. Oh, God. All of it. Yeah, like.

07:19
It's my Italian heritage. It's also Italian heritage month, fun fact. I'm starting keto on Tuesday, so this is perfect. I'm kidding. Keto is terrible for you. Oh, it's not. Come on. I bet I- They'll clog you all up. Nah. Then you can celebrate National Meatloaf Appreciation Day. Meatloaf on Tuesday the 18th Meatloaf Appreciation Day. And it's the food, not the artist. I did double check. You did double check. Yes, I did. Because I knew you would ask. And one of my doc mates at the lake is like the world's

07:49
largest meatloaf artist. Like it's a, every time I walk down the dock, I'll try to put, turn on.

07:58
I would do anything for love. I try to, I'll put it on like he loves some meatloaf. Not meatloaf, the meat, but meatloaf the artist. But I kinda wish it was meatloaf the artist day, but you know, I like meatloaf. Who doesn't like meatloaf? Ma, bring me the meatloaf. I can't stand it. If anybody gets that joke, then you and I can be friends. So.

08:22
Meatloaf appreciation day. I want to celebrate pasta. I mean, this is a heavy week. Pasta day, Monday, meatloaf on Tuesday. Got some candy. Start off with chips. I hope it's run your ass off on Wednesday day. National cardio day. Yeah. Cardio day is on Wednesday, the 19th. But, you know, just because everyone wants it.

08:44
It's time for another absurd holiday. There's no shortage of dumb things to celebrate. The Radcast social media holiday segments. Yeah. There you go. There it is. Just once today. Speaking of once today, I don't even have a hat on today because, you know, I just wasn't feeling it. But you know what? We're surrounded here in the Radcast studios by our favorite sponsor.

09:12
The official merchandise sponsor of the Radcast, Christina's trying on, sort of faux trying on. She don't wanna mess her hair up. It's the headphones. Brandedbills, brandedbills.com, official merchandise sponsor of the Radcast. It's getting cold out, we've got hoodies on the way, beanies on the way, and you need to order them. They've got some cool new designs out, they always do, and then you can custom order anything you want at brandedbills.com. Put in code RADCAST20.

09:40
get 20% off your entire purchase. You can also go to our website, theradcast.com. Search for sponsors at the top in the navigation. You'll find a link straight to the site, tabredabills.com will actually automatically put the code in for you. You'll get 20% off your entire order. These are the best quality hats in the world. It's what I wear every day. Not only to promote the show, but, well, when I wear a hat. When I wear a hat.

10:08
I don't always wear a hat, but when I do, it's branded bills.

10:14
Do I look cool? Yes, you look great there. Is that a Halloween costume? I've just been sitting here, I'm gonna be you. I'm gonna be you for Halloween. Oh yes, oh thank you. You're welcome. Go give them a shout out, brandedbills, brandedbills.com for all your merchandise needs. So yes, we've got a few... We've got some Metaverse news, yes. Trends in the Metaverse.

10:43
I've actually listened to several podcasts on Connect 22 because I'm a nerd, but Meta, trying again, Meta showcases its latest VR development at Connect 2022, including the new Quest Pro headset, which is a $1,500 purchase, but it's been upgraded. It's a standalone Quest VR headset with Quest Pro. It's a little bit more of a sleek look. I don't think it's quite as heavy because that was a complaint with the original.

11:11
It's coming though. Yeah, I know. It is. They're pushing it. Eerie. It makes me nervous. Well, I haven't looked at, like what are the upgrades? Is it upgrade experience or is it purely the design of the headset? It's update experience as well. It's just kind of, I mean, like when you update an iPhone and then.

11:32
There always has to be a second update because there are all these glitches. It feels like that. Avatar is going to be like more high res or something. Right. And you're going to have to have legs now instead of like just a little genie bottle tail thing. You remember we. Oh, yes. Nintendo Wii. That was the first like mass avatar in the game. Yeah. Like bowling tennis. Oh, yeah. Get that in here. Oh, tennis was fun. And I think we got everyone to played it.

11:55
You did way more motion than was really necessary. Yeah. You had your whole body into it. When really it's like that one flick of the wrist and it would have probably done it. But man, I used to play that bowling game. Oh, I was like, or boxing. I'd rather not have to do boxing. The bowling with like the 100 pins? Oh yeah. So much fun. So all this, you know, we were starting down that path. Now it's becoming goggles and everything. It's wild.

12:23
Yeah, so pro headset. This is a long time. All right. I like this next one. Yeah. YouTube launches handles for their channels providing another way to promote your YouTube presence, your handle. Like we have an Instagram Twitter, uh, will be unique to your channel. Unlike channel names, cause you can have repeat channel names.

12:43
and it'll directly connect people to all of your other content. This is so overdue. I was gonna say about time, you know, how freaking hard it is. Like, like you can search for things. And yes, that's obviously Google's Forte and YouTube. You can search for any video and all that, but like finding the hand, like someone's channel is way harder than it ever should be. And like trying to share like what your, who like your channel is like, this is like 10 years in the making. Right. So, um, I'll give them applause and maybe.

13:12
like, womp, womp, womp. And a little, better late than never. Right. But this makes a lot of sense. And it never felt like you could completely tie Integrate everything. The creator with the channel completely. Like, I don't know, like, Mr. Beast, and there's some of these people that are just intrinsically tied to it. Totally. But this just makes a lot more sense. And I hope the integration is.

13:39
smooth and easy. Well, it's funny because I know when I first get on the internet, the big rule my parents had was you never use any of your real information. Like you, your name is not on your email address. It's never your real birthday. Like, you know, it's all this fake stuff. And now if you see somebody that has a fake handle, it's like, it's a bot, it's not a real person. Yep. Just, it's that that's fascinating how that's shifted really just in the last 10 years. Well, everybody's just scared. Scared of something. Every time.

14:08
So this is big news. I'm gonna cue this one up. So CBD has been gaining steam and obviously legal marijuana and all those things. And no matter how you feel about any of that, and I have mixed feelings about it all. CBD, don't care, but like, you know, whether marijuana should be, I don't know. I don't know the right thing. I see both sides of it. And so I'll say to that argument, but from a marketing perspective, Major League Baseball,

14:38
has initiated the first sponsorship deal with a CBD brand called Charlotte's Web. Interestingly enough, nice web baseball glove. And it's the first real mainstream deal in sponsorships for a hemp based product or CBD product. And if you're listening or you know, or any way involved with marketing with CBD, it's pain in the ass because.

15:04
The major platforms won't let you market it. You can have a page, but you can't run ads. It's been hard. It's been interesting if this starts to kind of chip away at that, because one of the largest sports leagues in the world has accepted them as a sponsor. And I will say, it sounds like they did a good job, Charlotte's Web did, of developing their products and making sure they met the standards with which major league baseball's drug testing and certain things that wouldn't trigger.

15:33
Cause there's like the fine line with, you know, hemp based and, you know, THC and all that stuff with, you know, true. So many layers. And so it sounds like they really got their processes in order to be able to pass, you know, come across as a standard. Which is the National Science Foundation. Certified for sport. Yep. And so, uh, meaning their products go through rigorous quality testing. So to be proof for athletes. And that's all about, because make sure they'll trigger any of their drug tests or whatever.

16:03
Right. But this is just going to legitimize, you know, CBD even that much more. Yeah. Because when you see that logo and the breadth and depth of the sponsorship and how wide it goes, I think it's going to be interesting how.

16:23
I don't know the sentiment around all these products start to dissipate a bit. Because CBD feels so like hippie dippy. Yeah. And like, it's become more mainstream. Right. But now it's like cool. Yeah. It's. And bro-y and masculine and athletic, which is interesting. Yeah. And I've used a CBD product before, like drops and it did make me like it, like nighttime, like it made me a little like calm and sleepy or whatever.

16:52
I haven't ever had, I don't, knock on wood, I'm screwed, but I don't have like a lot of like joint pain or like, you know, certain pain that's where I could rub the cream on. So I don't have a lot of experience with that, but everyone that uses it swears by it. My dad uses it and sort of by it. It works, yeah. And that's like, you know, I'll say this, instead of what I'm gonna take a stance.

17:15
If there's a fucking product that makes you feel better, why do we have to criminalize it? Snaps for that. You know, that's the one thing is like, and then, I don't know. Especially with military and PTSD and all that. Yeah, are you kidding me? Right. So, I don't know.

17:35
I think my position on the marijuana side is more with my kids and stuff. So as long as it's regulated the right way though, like, you know. The Radcast is 420 friendly. Yeah, 420 friendly. I'm common sense friendly. Sure. My politics and my beliefs are kind of common sense, like, if done the right way. Right. And I, so...

17:53
I'm not smart enough to know every potential hurdle that has to be overcome with some of these things. Sure. And I certainly don't want my 11-year-old kids getting access to illicit drugs. 100% not. But some of these derivatives that obviously are helping people, like, all right, come on. Right. Let's get out of our own way.

18:16
So anyway, I thought that was fascinating. It's going to be interesting to see how many sports it crosses and just the proliferation of some of these things in the mainstream reality of it. Next up, Kraft Mac and Cheese for total 180. Yes. Kraft Mac and Cheese wants McDonald's to add. CBD to it. Yeah, I wish. Right. Could you imagine? CBD Mac. Right. Nope. We want Mac and Cheese on a Big Mac. Kraft Mac and Cheese on a Big Mac. Big Mac and Cheese.

18:44
Yes. Kraft is looking to add the mac and cheese to the infamous Big Mac. And the brand has launched a nationwide call to action in order to make its way onto the McDonald's menu. I'm I'm in for this. And I don't really feel like my kids love a good happy meal. Clogged up, we get like, you know, a couple, three a month, something like that. I don't try to limit it. But I would totally the mac and cheese Big Mac, at least once.

19:09
I mean, Mac and cheese, who doesn't like Mac? It's my favorite food. Yeah, Nick, Mac and cheese. Oh, definitely. Yeah, that's what I'm talking about. Hell yeah. Yeah. It's not a fluffer butter, whatever those go. Fluffer Nutter. But I like this and I think it's really smart by, I mean, Kraft's a huge brand, but kind of warming up to other brands like before it happens, it's smart.

19:37
Kraft Big Mac and cheese. Leveraging borrowed interest from McDonald's for their own interests. Yeah, because you know it's the same clientele. It's in the Ryan R.ford playbook right there, borrowed interest. I gotta borrow a lot of interest. You know, we don't have a lot of interest, you gotta borrow some. Ha ha ha. Ride the coattails of others. Yeah, well not even that. You just need to borrow their interest. Not, I think only they have to ride their coattails, just borrowing some of their, you know. Curiosity. Yeah, and like the shadow or the rays of sun. Right, right. We borrow rays of sun from the sun.

20:08
And speaking of the lighting, you know, which is immaculately. Yes. Yeah. Down in the lighting. And if you're watching the widescreen version, Q Nick on the widescreen version, we are updating some of our artwork. It's partially done. It's coming soon. Some of our guests on our wall of fame here. Oh, how AP over there. Heidi Montag, Grant Cardone, Bruce. We're going to be putting up a nice little montage here, decking out the studio, bringing out some of our.

20:37
Famous guess and where is yours is yours coming? Yeah, it's coming. It's gonna be there in the middle You know right the mills it's gonna be like I just wanted it to be like ten times larger than everybody right? Yeah, the Sun orbited by the Yeah, no It's gonna be it's cool though. I'm happy with how these turned out there on this like We call this material the canvas canvas. Yes. Oh speaking of hey, Jesse's like

21:05
Yes, The Bachelor, Jesse Palmer. So yes, anyway, sidebar. Lots of tangents. Next up, Chipotle's Boredo promo returns with Be Real and a Cash App Twist. The effort includes a 35 second spot and a Be Real activation. This app's cropping up everywhere. Members must be in costume at the chain in person on.

21:28
October 31st Halloween when they're prompted to upload a photo to be real and then post it on their Instagram stories tagging Chipotle and Hashtag burrito sweepstakes for a chance to win free burritos and if you drop your cash up handle on Twitter with the same hashtag Chipotle might be sending you some money Anybody using be real yet. I had it month. I mean maybe a year ago and Didn't think it was anything and deleted it and now it's everywhere

21:56
I downloaded B-Fake yesterday and it's really starting to... I had that joke. But the... I'm hearing it more. I can't deny it. I just... I'm just not buying it yet. This feels like the first time I'm like, I'm too old. I'm not saying it's going to fail. I just... I don't know. I'm curious about it. It's just... But I am hearing it more. I'll admit. So... Let's jury...

22:23
It's just I think it's just cheap right now because you don't have ads. You don't like there. There's less red tape, right? It's just use this upload it here. Yeah. Who knows? I wonder if it's like if it's success is anything to do with a backlash to it's different than TikTok clearly. Right. And maybe a backlash to.

22:45
Instagrams. Meta with all of the algorithm nonsense. Algorithm and not loving photos and like maybe overbearing, becoming a little more bloated. Yeah. You know, I don't know. I totally agree with you. Might be part of that. It's like a chain reaction. Because I don't think anybody's seeing me going, I want another thing. Right. But there is obviously a gap that they have filled in people wanting something simple. Right. And staying connected. Right. So I think that's the thing.

23:12
the dots they've connected on some level, but. And it came out during the pandemic, I think. And I mean, be real, what, sitting in your house from most of the country? Everyone of those reels look the same. Well, here I am. I'm in my lavender pajamas today. So it makes sense that it's blown up in 2022 when people are doing things again. Dude, I've seen your backyard like a hundred times. Are you still sad? Have you showered yet? Could you at least take a walk? Can you stop being so real? Yeah. Curate, please.

23:40
This last article, look at us wrapping up just in time, is my favorite, because I love raccoons. But Mentos has a sustainability campaign that proves raccoons are better at recycling. It's a 60 second spot showcasing the animal task force at work reportedly proving to recycle 75% of the time. Consumers now through November 26 can text a number designated to request the task force in their city.

24:08
while a social media component offers themed merchandise giveaways. They're trained raccoons. They're pain in the ass though. They'll damn up a damn creek, damn creek damned up. And they are varmints. So like if you have a creek in your backyard and you've had it damned up by some raccoons, you know what I'm talking about. And they do recycle because they take trash and everything else and put it in the damn river. But they've like trained these raccoons to, they'll like go into trash and put, like separate the recycling. Have you ever come across a raccoon? Oh yes.

24:38
It will fuck you up. They will also like kill, they will drown other animals. They will like sit on other animals. They are not nice. No. I know someone, I cannot say his name, but he has like a massive raccoon tattoo on his leg. It's like a raccoon holding a gun. It's such a choice. I wasn't real sure where you're going with that. Such a choice. Bless it. Very expensive tattoo. Yeah.

25:05
I like the campaign. It's so good. It's funny. And it's the cutest commercial. It is. It's the cutest commercial. It's just the irony of like people think the raccoons are nice and they're not nice. Oh no, they're terrible. And you know. They're menaces. They'll dam up your creek, man. We had a creek in our backyard and it was a damn raccoon. Did you know they purr? Damn it up. Raccoons purr like cats? No, they purr when you shoot them with a BB gun. I don't know. No, that's a BB gun you're hearing. Not killing them. That's a BB gun you're hearing. Not killing them. Just. Spooking them. Spooking them off. You know.

25:35
There we have it. Mentos, the fresh maker. See, that's branding. Nicely done. Shout out to our sponsor, Branded Bills. Shout out to everyone listening. We appreciate you wherever you are, however you are, whenever you're listening. And look, if you didn't go listen to the best of volume two this week, I listened to it on the treadmill yesterday. And yes, it's our show and yes, we're biased. But let me tell you, that was like 30 minutes of the best damn book, business book advice you could ever get.

26:04
like a class condensed. It was like a masterclass in business, in life. I was even like taking like some mental notes, even though I've, you know, interviewed every single one of them. But you know, you, you always forget as much as we remember. Right. And like, I'm like, damn, this is pretty valuable. I was like, we should have sold this episode. Go listen to it guys. Wherever you are, you're somewhere in your business journey.

26:29
Maybe you're a multi-billionaire on the beach somewhere. You'll learn something. If you're just getting started, you'll learn something. It was really fascinating to kind of listen to that after the fact. I was really happy with the way the team edited that. So shout out to everyone that helped with that. And that's all I got today. That's all I got. For Ryan Alford, Christina Gassi, Nick Weaver, we'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com.

26:59
or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.