00:00
Apple's coming out with, they're trying to legitimize like an Apple, the wallet. Okay. You know, you pick your credit card, you got your plane tickets, and now they're trying to legitimize driver's license, which makes sense. Honestly, I think that's a great idea. They can get sponsored so that like, literally they get attached to like that content. And that, to me, while still a little,

00:24
I don't know if intrusive is the right word, but it makes more sense to me, because otherwise, unless the brands really have great content themes, the shit they create is not that great. They own the platform, they wanted to monetize, they wanted to sell ads, they're right, but you are emboldened and holding to whatever platform you're on, and whenever they, you know, the C-suite there decides to make a change, you're kind of do or die.

00:57
listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? It's Friday, September 3rd. And welcome to our weekly Radcast marketing news and all kinds of other bullshit. You just never know what's going to happen on the Radcast. That covers it. I think that covers it. Joey, Joe and Sean. Yeah. Are here. I killed it.

01:27
more time. Yes. Yes. Oh, thank you. That's not the crowd goes wild. Adequate. Gentlemen, what's up this week? Hmm. We're all at once. We're all jacked for college football, bro. That's it. Yeah. Clipson, Georgia. Yeah. Tomorrow night. We're excited. Yeah. 730 ish. You know, they said 730 ish. Kickoff will be 814. Yeah, right. Whenever they're ready. Yeah. The balloons and

01:56
All the pageantry. Pageantry. That's my favorite part, actually. Yeah. I just like the celebration of it. OK. Or the pageant girls. Pageant girls are fine. Yeah, I like that. Do they have their dresses? They don't think they have pageant girls at football? I'm pretty sure they do. Maybe homecoming. Cheerleaders. OK. Yeah, no. Pageantry. They have a dance team as well, probably. Yeah, probably. Who you guys like, Clemson or Georgia? I'm going to know who you like.

02:25
Joe and I are Clemson grads, but, uh, what's the line? Three. I'm thinking Clemson by three. Clemson's favorite by three. Yeah. I'll also take one. Okay. For the record, Sean, you just throw a name out, George or Clemson. Yeah, Clemson. All right. Hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey

02:56
We put the stud in studio. Sure. That's what it is. Yeah. So much studio face. Studio face. Oh face. You never get used to enough office space quotes. No, I could do it all day. I know. That's what you. Had a good week. Is the Radcast is heating up once again?

03:25
It never gets, it never cools off actually. It just gets even hotter on Thursdays with Joey Joe and Sean. And you never know what we're going to talk about. Yeah. But, uh, yeah, we had, uh, it was a little bit of, um, uh, you know, I'm going to call it, I don't know, marketing one-on-one a little bit on Tuesday. We had the Nielsen guys on and, uh, Kara and Imron from Nielsen. And you know what? They were actually very insightful. Gotten many quotes and many of DMs this week. They're like, Hey.

03:54
You know, it's not just entertainment. I need to learn something about marketing and it learned something this week. So it was good. So, uh, yeah, we talked about upper and lower funnel. This was really like geeky marketing stuff here. It's like, you know, I have no idea. You know, when you go into a store, the reason you recognize companies is because they've done branding. Yeah. Right. And the reason you buy it is because maybe it's on sale. Right. Did we, did we talk about this? We talked about it. Okay. So I do know it.

04:22
You do know it now. But feel free. But hey, repetition is like branding. Makes it hard for a father. I need to make sure you guys know. Yeah, exactly. Like your wife didn't fall in love with you on that first date. Took seven or eight of them. Not seven or eight years. We're still, it's still, verdict's still out. After the marriage, by the way, seven or eight years after the marriage. Verdict's still out a little bit. She's hot and cold. It depends on the day. It depends on the day. It depends on the day. You're still following love. I love birds. You know you are. Or out of, out of love.

04:50
Vultures are birds by the way. That's true. It's more of a, it's more of a, an agreement. You know what I mean? Like financial? Prearranged marriage? No, I don't have any money. Does she though? That's not about you. Does she have money? No, she has less than I do. Okay. It's about codependency. Co-poverty. Here's, here's what it is. I don't like doing law. Okay. So then what do you do in return? What do you mean?

05:19
What do you do? Yeah, what do you do? If anybody listening is a divorce lawyer, I have a new client. Yes. No, it's a Radcast, dude. That's what I do. Yeah. Today's podcast brought to you by Raymond James. Two for one. Buy one, get one. I'm happily married and not looking for a divorce. To be clear, I'm also happily married. This is a bit that we like to do.

05:49
Uh, Harry, don't listen to the record. So we've got some social holidays tomorrow is national wildlife day. Yeah. Or are you may going hunting? Sitting on that all day. Yeah. I want to, I want to test out my assault right now. I don't, I mean, but if, for real, I was confused, actually, what's sitting on, I was more sitting on the WWE thing, which we'll get to, but, uh, the, uh, it's like, are we celebrating that?

06:18
You know, they're out there for us to hunt and kill. Are we celebrating that? You know, it's like they're out there. Don't kill any deer day. Like, you know, on purpose, not that we're killing every animal, but like, you know, we're killing a lot. I mean, I do like steak. Oh, yeah. I think it's more about the celebration of that life is wild. You got to embrace it. You know what I mean? And you can shoot it with an AR 15.

06:48
through a scope on your balcony. I'm going to work. I'm going to get hate mail from lots of work. You know, I really don't hate animals. Yeah, it's not. You've had to clear yourself a couple of times on that. Why did you wink at me after you said that? Why did you ask which animals are endangered before we started? I yeah, just, you know, cover up this is going bad. How do you how do you celebrate the world? Do you go into the wild? I guess the zoo is the opposite. Yeah.

07:17
I don't know. Lions and tigers and bears, oh my. Yeah. I wouldn't want to run into any of those. No. I'll either out. Ryan and I are actually going hunting tomorrow, so we'll let you guys know. We'll let you know how it's going. My crossbow and my AR. I use a pistol usually. Pistol hunting's a lot harder, so I can't aim as well. What Joey doesn't know is... Oh, he asked me how fast I could run. He wanted to know how fast I could run. I don't know why. It's a dangerous game. Yeah, it is a dangerous game.

07:47
It's the, what was that movie? Hunting people. Like literally they were, uh, several movies. I think about hunting people, right? The story or the book or whatever was the most dangerous game. Yeah. I don't know what's the name of the movie. There was a movie about like hunting people. The pest was John Wigazammo comedy that was a take on that. Sure. Yeah. Yes. Yeah. You need one? Yeah. I really needed that. For John. Yes. There you go.

08:16
Anyway, we do not hate animals here at the Redcast, but, you know, it was just an acknowledgement that I really am, um, not aware of exactly how you go about celebrating it. Like whether it's for the animals themselves or endangered species, maybe. I don't know why there's so many holiday. Well, like what's, what is the, it's a hallmark thing. You want to sell more cards and more shirts and.

08:43
All these dot orgs that need to raise money. Yeah. You know, that's what it's about. Do you think that that's what it is? It's like, it's a money grab. That's so this is a marketing and business podcast. Let me just tell you it's a money grab and, uh, well, you know, towards that end, uh, Sunday is international day of charity. Wow. And so.

09:08
I, it's like, I guess you choose one. Like I'd, I'm all about like the days that are, I'd be more specific. You know, like having, I give a fair amount of charity. We give probably five or 10 grand every year. And you have radical. We actually donated to the soup kitchen here. We do agreeable hustle events and every dollar goes to charity with the soup kitchen, we did think $2,500, $2,000 just a couple of months ago. So the soup was great by the way. Yeah. Clap yourself. The soup was great.

09:37
Thanks. I love those blankets. That's delicious. I was getting cold. Joe actually gives a lot to charity. Well, what's her last name? I can't remember. Titters. Charity Titters. She works at Twin Peaks. Oh, she did. She got she got fired. Yeah. OK. Monday is read a book day. Oh, it's my least favorite day of the year. Yeah. Books. How's that Bible doing that? But it's also Labor Day. I mean, the more common holiday.

10:06
That was actually a federal national holiday. We'll all be off, right? Will we? We will be. Yeah, that's pretty sure. Nice. All right. Yes. What if what if it was somehow on a Thursday, would we still do the Radcast? Well, the answer is yes. Radcast never sleeps, never sleeps contractually. Yeah. It's always there. It fuels this whole building up until today when I really

10:35
beat up all the national wildlife when we had such a great audience. Wait, wait, real quick. No, we gotta run this back. Last week you were, you were dog and dogs and now. I'm not dog and dogs. I'm dogging single people that have dogs. It's not about the dogs. It's about the single people giving up their lives for dogs. Okay. Let's be clear. If you do a PR out there too, we are also looking for, I'm kidding.

11:03
That was pretty good. You're going to go back and listen to that and feel good about that. All right. I was looking after your best interest. Daniel Walker, who is our producer here and I don't give him enough credit. He does a great job, but we're going to go back and roll the film on that. Daniel, make a note. Check that one particular part. These are consecutive weeks. You're getting in hot water. Okay.

11:23
So, Labor Day. Does everyone know the history of Labor Day? Moving on. Uh, the history of it? No. I was just asking. I don't either. We blew up a ship full of tea, right? Yes. Uh, our torpedo shot. Maybe. That's it. Close probably. And that's why- The funny thing is you guys all want to be off and it's get your ass to work day. Labor. Yeah.

11:53
I think we're celebrating the labor that we do for the year. I think it's low key a celebration of moms who go into labor. Give labor. Yeah. And that's it. That doesn't seem right.

12:12
Yes. Damn it, no. Fuck. I always mess it up. I'm going with the tea thing. Yeah. Alright. We blew up a ship. Tea party. Full of tea. Cause you know, you name it. Do you know the ship, Sean? Yes. Do you know the ship that we blew up? Uh, Sean? The name of it? Yes. Jessica. Okay. The USS Jessica. I think it was the Santa Maria. The Nina. Something like that. Yeah, one of them. Am I mixing up? No. I think that's the- Those are the ships that came over. Okay. With Columbus. Sounds like those margaritas you drink over at the

12:41
I do like Margarita. Did they margarita? Little Grand Marnier on top, top shelf. I think that was one of the boats as well, Grand Marnier. Yeah. I think so.

12:53
Sounds French. So there's some interesting pop culture news this week. I thought we could cover moving off the holidays. Labor Day. Yeah. That's our new sequitur. Yeah, we're going to move off of it. And I hope we do have, everyone has a great Labor Day. It's a, I'll be at the lake with a cold beverage. Okay. Fair enough. Good for you. So, so get this apples coming out with, they're trying to legitimize like an apple, the wallet.

13:21
Okay. You know, you put your credit cards, you got your plane tickets, and now they're trying to legitimize driver's license, which makes sense. There's two states that are signed on and you have a digital driver's license in your Apple wallet. Hmm. When are socials going to get involved? Can you have like a birth certificate or social security card? I wish they would because I lose mine about every other year. Yeah. Honestly, I think that's a great idea. I was against the.

13:49
the wallet thing for a long time until I started losing my wallet all the time and having the Apple wallet saved me. Yeah. Thanks Apple wallet. Yeah. I think it's a great idea. Something about Sean too, he got really good at code recently and he's really gotten really good at hacking. Yeah. I don't know if he's. All I need to have is your phone number and I can break into your wallet. Yeah. I don't know. Uh, it's.

14:19
I'm good with it because I'm the same way. I'm like, I constantly live in fear of losing my wallet. Yeah. Like, you know, it's like, cause he have every, you have a credit card, your license, like paying the ass. I'll lose this. And like, if you go missing, it goes missing for five minutes. Is there anything that we freak out more than our freaking wallet? Like phone, maybe not, not our kids. Yeah. We're not kids. Yeah. Dope.

14:40
Kids down the street that were good with my wallet. Where's my wallet? I think my kid is with my wallet down the street. That's usually what it is. That's dangerous. Yeah, that's dangerous. You have a lot of PS, PS four charges on your or Xbox charges on your card there. Yes. But I like it. I just hate keeping up with crap. And look, I was a first person. The moment digital music and movies went on disk, I've.

15:07
I mean, I tossed every, I probably could have sold them now that I know it, but like every DVD went in the trash can. Like digital digitize this stuff. Yeah. Well, it simplifies everything. Yes. What about though, like bouncers at clubs, like, are you going to, can you present it or are people going to Photoshop fake IDs and like hold up your phone? That's the only thing to do. It's going to be like an NFT of my driver's license. It's worth hundreds of thousands of dollars to college students everywhere. Every six, five, 200 pound kid in college can NFT my driver's license.

15:37
Yeah, I think that's the only scary thing is when people start breaking into wallets and everything's there, your license, your credit cards, all your bank statements. But Apple wouldn't let you backdoor into anything. If you've been paying attention to the last three episodes of Radcast, you'd know otherwise. All that child porn. Yeah. We've mentioned that three times. We should probably stop. I know. But it's less about what it's...

16:05
What it is and more about the fact that they're obviously back. There are holes in the security. Yeah. So we'll see. Yeah. I, it'd be interesting to see the fake ID. How do you, you know, it seems pretty easy to fake a digital ID, right? Yeah. And then you literally take a picture of the license. You put the photo in and it's like, yeah, here it is. Here it is. Yeah. That's the end of the hard work. Yeah. Scan the barcode. Yes.

16:34
I honestly, I use my Apple wallet for if I have tickets to an event. Some kids going to copy those scan the barcode and it's like this big hairy dude. Like, uh, sorry, son. That's not you. Yeah. Hey, uh, speaking of NFTs, you can now own a mini sign digitally signed Elon Musk, Tesla that's an NFT. So, uh, which is for anyone out there listening non-fungible token, which is means

17:03
A single version of a digital asset, supposedly. Sure. It sounds like there's going to be multiple since Musks is signing multiple. NFTs. Sure. Elon Musk is like the Supreme version of, for nerds. You know what I mean? Like if he does something, nerds are like, I got it. I own it now. Yes. Is that, I thought it was like.

17:24
verified signatures though. How easy is it for you to just replicate it? It's an NFT. It's crypto. It's all good, man. I mean, we're starting to throw shit around like, yeah, that's all. Yeah, it's crypto. It's an NFT. Yeah. Are you kidding me? Gary V said it's an NFT and it's good. It's good. It's on the chain. Gary V said it's a fucking NFT, bro. Yeah. It's like, OK. All right. Sure. Gary V buys all his NFTs from our sales. Get my digital wallet out and go bankrupt. I feel like the people buying those anyway are people who

17:53
don't have any worries about me. Yeah. 100%. Yeah, I'll take the chance. Take a chance. Might be worth something more. The metaverse. Oh, meta man. Meta bro. And you guys, Kanye fans? Kanye with Donda. Donda House. I watched that on Apple. He did a concert to kind of release the CD. And I did watch. That was pretty late. It was like 11. And I'm watching. It's late for me. I'm usually asleep by then. And I stayed up for about 20 minutes and watched it. And.

18:21
It was entertaining. He had a house and a bunch of dirt like in the middle of a, in the Coliseum somewhere. I don't know if it was in Chicago. I can't remember where it was. Was it not Atlanta? I don't think, I know he did something there, but I felt like maybe the first one was, was it Chicago on Apple? Yeah. Yeah. Okay. And, um, so yeah, it was, uh, kind of crazy, but there's a Lego house now made of the house that's in his videos and in the concert venue that he builds. Uh, the full size or?

18:51
One would hope. Okay. I think it's to scale. Yeah, it's okay. Eight sixteenths. Okay, equal one half. Yeah. It sounds cooler to say. Yeah, it does. Anything that's 16. 16, 30 seconds. Yeah. A little 16, 30 seconds. Eight sixteenths. That's half. Yep, yep, yep. You nailed it. That's 50%. Did you guys play with Legos though? Hell yeah. Oh, I loved Legos running. I wasn't a Lego kid. My kids did.

19:21
My kids fucking love them. I mean, they love them. I can't figure it out. He doesn't. I just, I'm not, I never was interested. I wasn't interested either, but my kids, I mean, like all with four boys and they're all, I mean, they will play with Legos even to this day. My five year old to the 12 year old will spend an hour to play in Legos. What about Lincoln logs? Do you have Lincoln? Oh, I did. Oh, it's like, it's a terrible version of Legos. They were terrible. You can build like a fence or a house. Terrible. It's like.

19:49
You're done in like five minutes. You're like, well, there it is. Can't build another fence right now. You can build a log cabin. Log cabin. Yeah. Legos are the greatest toy ever for creativity, I think. And the worst toy to step on. Correct. I would know this. Because I have large feet and I have four boys to play with Legos. Yeah. The bad combo in the Alford family. What are those spike pit traps that Vietcong use? They're like setting up Legos. Pungy stick traps for.

20:18
Legos for poison on the Legos. Yeah, I never I never just always frustrated me. I was just like, I don't have a manual that tells you how. Yeah. What's the point? But I like mixing it. Yeah, that's not you could get on Star Wars one. Yeah, it was awesome. They've now got these like like they've they're a marketing genius, by the way. Go like research Lego and the history of their marketing or anything like that. Anyway.

20:46
They figure out how to charge extremely large amounts for small pieces of plastic. Oh yeah. Look, look, look, engineering there, but now they have these like desktop, like that Darth Vader heads stuff, like 125 bucks. My, you know, we got Clayton one for his birthday, that, that me alone from the bank. And, you know, like, I'm like, what? Yeah. They do the scarcity thing. Like, Oh, that's two where they only put out so many and then it blows up. Right. The Millennium Falcon one was like a thousand dollars. Yes.

21:15
They did a Simpsons one. They're marketing geniuses. Yeah. Scarcity drives demand, demand drives sales and that one. Yep. So I heard someone taught me that. You just made that up. I did. Like, scarcity, demand, I don't know. Yeah. Branding 101. So moving to true marketing news. So TikTok has started, started running ads probably 18 months ago and a pretty slow start having

21:45
You know, being an owner of a digital agency, we've been buying there and it's platform suck for quite a while, but it doesn't suck anymore. And now the exposure of the ads is nearly doubled and the trust among brands and marketers is risen twofold. Being creators on Tik Tok, any first reactions, any surprise there? Uh, I might, when I come across an ad on Tik Tok, here we go. It pisses me off because it's.

22:15
A lot of them seem like they're a TikTok at first. You're like, oh, okay. And they're like, oh, then we'll go to Hardee's. And you're like, oh, come on, man. I don't know. That's an ad. Yeah. So, uh, yeah, no, I, I probably am, I'm guilty of swiping past it pretty quickly. Probably the beauty of the, the, the problem with their platform is how quick you can move from content to content. Yeah. You can swipe that ad faster than, you know, some of the actual ads too, that aren't like hidden like that. They have like the bar, right. Or, so you know, it's an ad immediately and you're like,

22:45
Oh yeah, they have the little, yeah. But, so do you have more control over targeting and Yes. So targeting is a lot better and you know, formats and things are changing is getting a lot better. And so the problem though, is it's still a little bit of the wild, wild west of figuring out what's working, what's not because of the swipe stuff and like, Yeah. You know, it's not as integrated or as mature.

23:15
of a platform as Facebook and Instagram and others, they haven't completely figured out the best way they've been. There's certain things that are working and then they're still figuring out like, okay, what's driving true value for brands, you know, when running these ads. And the best thing, and we talked about this a few weeks ago is like, just when brands sponsor, you can sponsor like somebody's a creator's done. Maybe you guys, one of your videos that's super hot, super cool and growing like, and you know, getting a lot of attention.

23:44
They can get sponsored so that like literally they get attached to like that content, like it's that content, but it'll have like a bar do something like sponsored by, um, a few different ways at that. But, and that to me, while still a little, I don't know if intrusive is the right word, but it still, it makes a lot more sense to me because otherwise, unless the brands really have great content themes, the shit they create is not that great. Yeah.

24:12
It's kind of like, is it like the Super Bowl where they're like certain brands can pay for placement on the top tier stuff by paying extra? Well, you get more impressions, more, I mean, it's more, it's not, Snapchat kind of had a little bit of that type stuff, but with TikTok, it's mainly, they certainly more, the more money you have, the more exposure you're going to get. Do the creators get part of the money? Yes. When, when you do the sponsored versions, absolutely. They get paid. Everybody gets paid.

24:42
Hmm. We've been approached to do a lot of the, I think it's a little more antiquated now, but like the whole, if you put our product in the video and use the code and you take a percentage of the codes, they track it, but that seems to be even like dwindling. I don't know if you know what I'm talking about. Yeah. It's sponsored. It's like, it's affiliate type stuff. Yeah. I mean, it's product placement, but then affiliate like, and it's, look, I get why the brands do that and, and for certain things that makes sense, but to me,

25:11
back to the nature of marketing, we've given, it's given too much credit to the ad to drive a sale with one ad. And the expectations, so that's not a value for you as a creator to do that because if they see it two or three times, that doesn't necessarily mean they're gonna buy it, but it doesn't mean the brand didn't get any attribution or branding from it. And so that's not an equal equation. They don't pay you money and have you get an affiliate code? Fine, that's okay, you don't consider that. But.

25:41
as a standalone, that's not enough value for creators, I don't think. And it's, you know, it's just, it's asking too much of the ad and, and then the brands, it's not a binary decision. Well, this ad did or didn't work because it didn't drive a sale with one fucking ad. I mean, that's the, I don't know where, you know, that binds that came in, but that's how a lot of performance marketers, you know, judge things. Well, it's just a win-win for the brand. Yeah. You know, they get the placement and then they don't have to pay you. And well, you didn't drive a sale, so you didn't earn it.

26:10
I'm not gonna watch one of our videos and be like I'm gonna buy a manscape buzzer right now. Yeah Probably the opposite probably people should have us do ads for their competitors And then when we do that I would never buy that People do that for Pepsi looks like Yeah, yeah, I don't know why but the the ball shaving company hits me up like twice a week manscape

26:35
Yeah. No, it was something. No, it's like ball shaver. I mean, it's not I know what Manscape is, but this is literally like the competitor. We're making a shave your balls dot com or something. Yeah. OK. Daniel, can you pull that up to confirm that is the website? It's such a time sensitive marketing strategy. Yeah. I don't want to buy it right now. Well, you might you might need it for the weekend. Change my. So LinkedIn.

27:01
Is looking to, uh, live events to build their creator economy because they've given up on stories, stories, LinkedIn stories, which flopped, uh, and I think is completely shuttered. The, uh, they're going to live events. So example, they've been building up and I will say there's some decent content on LinkedIn. If you're a business person, you're trying to learn like educational stuff. Uh, but now they're going to do live events, but you know, anyone that's like the big creators that are doing masterminds and making a lot of money from them.

27:28
And including yours truly soon. The, uh, uh, I'm not going to LinkedIn to, uh, give away free content. That's for sure. Right. So where would you go with it? What would be like the best plan? My website and driving it with my traffic on my channels. Everyone look, this is the thing. This is borrowed land. You're renting space on any of these channels. I mean, so the best thing you can do is build your own list, emails, phone numbers.

27:58
Uh, contact information and drive them to your own website for content, because then you can sell ads on your own site and then you own the relationship with the customers. Now don't get me wrong. We all lean on them. I'm lean on Instagram. I mean, we get a lot of traffic there, use them for what they're there for and appreciate it, but you need to be building your own one-to-one audience. So that you can build media. Get it? Yeah. Because it's not easy. I mean, it's not hard for.

28:26
One of the platforms, just the platform. Well, Facebook in 2003, when they decided we're not going to let anyone's organic content get seen by anyone anymore. You know, he businesses went out of business, but when that like day of 2003 it was over like a two month period, suddenly, you know, people, 100% of your followers saw every post you made eventually in their feed, they would share and like, and do all that, and then it would grow organically and then they decided, well, five percent, we're gonna let 5% of your followers see your content.

28:55
And, uh, look, they own the platform. They wanted to monetize. They wanted to sell ads. It's they're right. But you are in, in bold and then holding to whatever platform you're on. And whenever they, you know, the C-suite there decides to make a change, you're kind of do or die. Yeah. You're putting a lot of trust in someone that you don't. Yeah. So just always know that's rented land and not owned land. Do you think though that there's some value to the visibility of being on a popular platform?

29:24
Cause I do feel like people are totally use you use it to the best, but you need to be building your own owned property is as best you can because you're always renting land Joe and I were talking about this a couple of weeks ago, trailer park boys. Yeah. They have their own website now, swear net. Yeah. And an app. And I'm so curious to see like, if that actually process over to them monthly subscribers.

29:52
They're making as much money with their own platform and app than when they were. Well, you have to build it. I mean, you use the, use the platforms to build. I mean, like you guys are doing and you know, companies, Hey, use it for what you can and leverage the hell out of it. But just, you need to be building alternative strategies for, you know, how to have that relationship, how to have, you know, that customer working with you directly, you know, because ultimately. You want that to be.

30:22
one to be going down and one to be going up. You know? Well, it would be, I mean, that'd be amazing to have our own platform, then we don't have to worry about pissing people off. We could actually make the content that we wanna make.

30:38
Well, Kelly Dodd, uh, who was on the housewives. Um, so Rick, forget his last name, but he was, uh, on Fox news. They've started their own podcast and they're on Patreon and starting certain other things paid for that very reason. Now, Patreons a whole, you know, probably closer to your own. Yeah. It's still, you got someone in the middle, but it's more, you get more direct and just for that same reason, they wanted to be able to have direct discussion and say what they want to say.

31:07
You know, without the filter.

31:13
Going to Facebook, I got a, I got a bone to pick with Facebook. Facebook is bad now because of it's a game for the videos on there, right? Like people were having proper exposure and then the videos started blowing up. You will see videos like 150 million views or something. And Facebook's paying that out. And it's people just playing the game and the title is always like, wait for it. She did what? And it's like them just prolonging it. And I think they were probably starting to get ripped off Facebook and work was like, Hey,

31:41
We can't let people have this maximum visibility. But anyway, the side ran. People play this system. It's algorithm game, you know? But this is bad for content. The content is trash. And they're making $100,000 outright on this stuff. And it's like. Oh no, well, they tried to say that most watched content wasn't political stuff, trying to come out with that puzzle we talked about a couple weeks ago. But it's either the puzzle or crappy stuff like that. You know?

32:11
that just played, they know how to play the algorithm game. It's always like the bad guys are always ahead of the good guys. I mean, like, yes. That's why I'm saying we, every video we do from now on hashtag flat earth, every single one, hashtag flat earth, hashtag conspiracy. Yeah. Hashtag, uh, you know, uh, climate change is not real. Exactly. Whatever, whatever. Any controversial thing that someone is going to look at vaccines. Don't work. Yeah. Slash funny guys. Planned image.

32:40
Y'all should do, I don't know, it might be too soon to do a pandemic parody or something. Maybe it's. I think we'd be too late. Honestly. I feel like that was, I think people like whatever. Yeah. Maybe. I just, you know, a lot of people have died and that's not funny, but it's just more of the hysterical nature of like how certain each side is of their side. Yeah.

33:07
Like there's no agreeing in the middle. There's no you're either one or the other. One or the other. You're either good or you're bad, depending on your party affiliation. And it's like that's that's the saddest part of it all. Everything is so radical. Why? OK, I guess you did there. We get $20 every time we say radical in context. That one didn't count. You haven't said it enough. We aren't really seeding it into the audience. OK, yeah. We had intercode radical 20 percent.

33:35
Yeah. Today's podcast brought to you by Radical. Every podcast kind of is. Sure. We're in the Radical studio. Radically radical. Your lower back tattoo, radical. This is true. Really. On my right buck cheek. And your inner thigh. And your inner thigh as well. It's true. It wasn't enough. I had to put it on there seven times so when people see me I'm making a true impression. Yeah. Brilliant. Making impressions. Yeah.

34:01
So, uh, you guys watch, you seen the Nissan commercials with the Heisman house? Oh, I fucking love them, dude. I have seen them. Wow. Yeah. They're my shit, dude. I didn't know he was. So, uh, when Tim Tebow comes on, bro. Oh, you love it. Everyone loves it. He is funny. That's his thing. Right. When OJ Simpson comes on Heisman winner, OJ Simpson. Yeah. Why isn't he in the Heisman house? That's weird.

34:29
That is weird. There's a murder in the Heisman house. I can't think of one. For Halloween. The lead pipe in the kitchen with no gloves and OJ. It'd be edgy. It would be edgy. That's crazy. So we were in the airport, I don't remember which day it was, but somebody was running for their flight and they said, oh, we're gonna have to do an OJ Simpson in the airport or whatever. Do you remember the Hertz commercials where he was jumping over stuff? Yes. It means something else now.

34:57
If you're the white Bronco running away, okay, it's a rebrand. Yeah, Bronco should do a commercial with him. The new ones. The new Bronco. Bruno Mali. They didn't make a white version of the new Bronco because of OJ. Really? No. Maybe. I would have bought that. I would have bought it. But I will say this interesting. On the marketing side, the new Heisman House commercials are talking about the fact that you can buy Nissans fully online in e-commerce essentially of buying cars.

35:26
which I find interesting how they're not pissing off dealers with that because they rely on dealers to sell other cars. It's like, we're going to bypass the dealers e-commerce right here. They're going to have a live chat that comes up and you're like, I'll buy the car and say, hold on, let me talk to my boss real quick. And put you on hold.

35:47
They gotta say well, let me get you a good deal. I'll get you a good deal right here. I hear a good deal Yeah, that's what the chat bot says Changing the number like yeah, yeah, I gotta go I'm gonna go can you stay on here? I'm gonna go talk to my boss and see if I can make that happen We're gonna throw in the optional undercoating Let me go to the top of this chat where you gave me this number I screen capture. I know you wanted the super sports wagon, but I've got a green sedan with your name on it Yeah, if you can hate it now, where do you drive it?

36:17
I just hate, I feel bad for the inflatable tube man industry because Nissan is no longer going to be, you know, they're going to lose some sales there. Yeah. That's true. Where are the sign spinners? Where are they going to perform? Tax, there's still tax places. There's a digital sign spinner next to the chat button. Okay. It's an NFT. It's a gift. It's a sticker. It's a sticker you touch for impressions. He's fungible and token-ish. That's going to be like a thing in the future, right? A joke for kids.

36:46
I think so. Non-fungible. Why can't I come up with a better name? Anyway, damn Gary V. The, so Phillips and Spotify teaming up so that when you're listening to a playlist, you got lights in your house and you can do a music visualization throughout the house. That's how I did. Okay. The easiest way to get a migraine. I think we need that playing while we do the Radcast in here. Yes. Like a light show. I've always wanted to have a seizure while I'm having a, doing a podcast. Doing a podcast.

37:15
People, someone's probably had a seizure listening to this podcast. Right now. Someone, whoever's with the national wildlife. They're like, Oh God. What? Oh, so it's like the iTunes visualizer, right? That thing that like does all like, I think, well, you know, Philips makes light. They're like light bulbs that you can buy throughout the house. And I guess like it will play the tune to the beat. I like this. Yes. College dorm rooms all around America are going to be. Can you, can you specialize it? Like.

37:44
What happens if Van Halen's playing and you're like, there's too much green and I change it, I want blue? Yes. Okay. You don't know the answer to that. That was the most- As their product manager. No chance. Yeah, I just watched him answer and he was like, yes. That was a very convincing lie. Into my eyes. Makes me think about what else you've been telling us. Yeah. Oh. Aw.

38:11
Is the gorilla hunt still on for tomorrow? Are we still in that? Is that still going on? I've got the torpedoes and the... The torpedoes are for the ship that we pull a tee that we're singing later. I was thinking napalm. Sure. We've talked about Fungi Sticks, napalm. We've got blow darts, you know, the tranquilizers. Ruchetamine. Yeah. For Joe. Actually, I was gonna say, actually you have about six less than you had earlier today, so I did drink all the ketamine.

38:41
I knew there was a reason. Yeah. I'm at a K-hole. Yeah. He was staring at a he was staring at a visualizer for a long time today. Yeah. And it actually turned out it was just somebody flashing a flashlight. It's fine. I had fun. That's a fair enough. I'm not sure what that means. Was that a bad joke? That was me flushing the ketamine. Flushing it out of my system. Yeah.

39:05
If you guys want, there's a rager at the Heisman house later today. You guys want to come to OJ's going to be there. Yeah. OJ, everyone else. What's what's on the horizon for you guys? Any new skits out there? Anything? What can we what can we talk about coming out for Joey, Joe and Sean? Yeah. Who wants to take that? I think you do. I don't have to. Joe wants to. I don't know. I don't I don't find I find out what we're doing when I get there. And they're like, we're doing this today. I'm just like, OK, it's usually me dancing around.

39:37
I am excited about we filmed some stuff this week for Radical, some nice parody stuff that you guys put together for us and I'm excited. When I say us, I mean all of us since you're on the team now. Before you tell us what it was, what did you think it was based off of listening to what was going on? What did you hear? Because you saw me run out of the room and trip. That was the first...

40:03
I thought it was a parody on, I felt like it was a parody on like showing results to a client or something, you know, like what was working or what. No, dude, it was about visualizing. Oh, God, so far. Was it about a Phillips and Spotify visualizer or? Yeah. Yeah. Took it upon ourselves to make an ad for that. You're welcome. Just in case. Spotify hired us yesterday. Sean, Sean, what do you think about his guest? It was close. The guest was very close. All right.

40:32
But I looked over and you were laughing. I was laughing. Yeah. Well, Joe had a crazy wig on. And then Joey was excited one minute about one chart. And then the entire room was very, very unhappy. Saw Josh pounding his head into the table. I'm like, OK. But he does that. Yeah. That's true. We didn't ask him to do that. It wasn't that unusual. But I'd say it was unusual. We actually asked him to stop doing that. We were filming.

41:01
I felt like I went to Burning Man where like I, there was this experience happened and then I left and like nothing retained in my mind. It was just like, I think that happened, man. Yeah. At the end of it. I saw some video of it. I'm pretty sure it happened. I was like, man, it was hard to go back into the real world after that. Yes, it was. Is, uh, do you guys, I know you guys are working on a few different things, but.

41:23
I haven't seen like anything totally new. I know you guys have a couple. You guys stuff in the can that happens. We are out of ideas. We we weren't going to say it, but now we've got we've got some different like we're working on the performances for the booking theaters downtown. Yeah, right now we just got done with that. We have a couple of sketches that haven't released yet.

41:53
Yeah, I feel like the opportunities are getting bigger. Bigger, but yeah, in terms of retaining viewership, I hate when studios, movie studios do sequels. And then based off of what we were seeing recently, I was like, you know what we should do? Only the characters that work and not do anything else. So I think we're about to do bigger business ventures and repeat some of the characters that people like more regularly. That makes sense. Yeah, cool. Try nothing new is basically the mission here.

42:19
Again, out of ideas. After all. So. Jump the shark. Yeah. In other words. Actually, that's, we're about to do that. Literally. Literally a shark. Like Fonzie. Yeah, I'm dressed up like Fonzie. Joey is the shark, I think. You're the boat, I think. Yeah, yeah, I'm the boat. The role you were born to play. Is this a metaphor or? No, no, no, no. Actually. He's a very strong swimmer. The props, the prop budget went down. We'll explain more.

42:46
If you come to our video seminar on LinkedIn later today, we'll explain it more thoroughly. We're having a town hall. It's only $5. It's free. Aren't you paying people to come? Like a dollar if they come? We have some paid sponsorships. OJ Simpson. Is it a negative sponsorship? We got OJ Simpson. Jared from Subway, I think, said he was going to be there. He told you that. You had his personal contact, which I found weird. The BTK killer signed up, but he's a flake.

43:15
bleep that out, please. Daniel, go back and bleep that out. bleep that out. I'm on our LinkedIn live. It's going to be fine. Well, cool. Look out for all the content. We've got some fun stuff coming with these guys on radical social media. We do some fun videos from other clients and hey, it's radical. We do it. There's no rules here. Just right. Wait, is that, that's something.

43:41
You know where to find us? Theradcast.com. Look up Joey, Joe and Sean on TikTok and Instagram and YouTube and everywhere. You find funny shit. Here we go. Thanks guys. Thank you. Happy Labor Day. Awesome. Happy Labor Day. Almost. Everybody enjoy your long weekend. Be safe. Don't do anything we wouldn't do and definitely do nothing to wildlife because we, you know, we had fun with that. We do love wildlife. Just not on the fort. Yes. Right. Exactly. See you at the Heisman house.

44:09
You know where to find me, I'm Matt Ryan Alford. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.