00:00
to when I was a child, I think the entrepreneur vein is just something I was born with. I was trying to invent products at that point and I would go to my mom and say, hey mom, can you help me get a patent? I just started to get into more and more businesses as a teenager, not necessarily all of them legal businesses. I started selling a little weed as a kid. They take their business skills to a different kind of industry, but that ended up getting me in a little bit of trouble.

00:23
and I ended up getting kicked out of high school because of it. I'm that guy that, you know, got expelled from high school and got expelled from college, so... I had a.71 my first semester at Clemson. Is that even possible? I think you were majoring in parties and girls. Majoring in boobs and... Hey, boobs, boobs, boobs, and beer. The hardest part of ending is starting again. You're listening to the Radcast. If it's radical, we cover it.

00:53
Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. We're talking sales today, we're talking marketing, we're talking trading, we're talking Mike Sancho. What's up brother? What's up man, happy to be here. Hey man, excited to have you. Glad my people and your people were talking. Yeah, yeah. Setting it up. CEO of Wealth Accelerators, real estate investor, badass mofo.

01:22
That's me, that's me. No man, I'm glad to have you here. Excited to have you in the studio too. We, with COVID freeing up a little bit, I'm just glad we're getting more people back in the studio. It's been like too many remotes. Right, right, back to biz. Glad you're here. So what's been shaking man? You've been riding the train? We've been riding the train hardcore man. We've been booming. Yeah, sounds like it. Been reading about all your success and.

01:50
Automation and sales and I know we're gonna get into it. Let's let's talk your background though, Mike Let's give everybody that's listening a little the background that I know you're gonna drop some knowledge and things like that But let's uh, let's talk about you know, the highs the lows. Yeah, everything else definitely some lows Hey, man You ain't losing sometimes you ain't learning. Yeah. Yeah, right. So, okay. Yeah. No, so I'll bring you all the way back You know to when I was a child, I think

02:19
the entrepreneur vein is just something I was born with. I'd be like eight years old watching the infomercials, all those commercials, but wait, there's more. They're selling the products on TV. I was trying to invent products at that point, and I would go to my mom and say, hey mom, can you help me get a patent? So I was trying to get patents with my mom's help at eight years old, not many kids doing that. So I had it early on.

02:48
You know, from there I just started to get into more and more businesses as a teenager. Not necessarily all of them legal businesses. I started selling a little weed as a kid. You know, it's a common theme, I guess, in entrepreneurs. You know, a lot of people, they take their business skills to a different kind of industry. But that ended up getting me in a little bit of trouble. And I ended up getting kicked out of high school because of it. And you know, found my way into college after that.

03:17
and didn't learn my lesson the first time. Kept repeating it, so I got kicked out of college. So yeah, I'm that guy who got expelled from high school. You were the true entrepreneur. Yeah. No, I was in college and every friend I knew was either smoking or selling it or who knows what. Hey, you had to make money somehow. But I can relate to that entrepreneur, Gene. I like that. Yeah, yeah, so I'm that guy that got expelled from high school and got expelled from college. So as you can imagine, my family was

03:46
wicked proud of me at that time. Yeah. Hey, I had a.71 my first semester at Clemson. Is that even possible? Yeah, you know, zero point zero. Is that an F minus? That's an F minus. So, you know, my ass got yanked home first semester. It didn't go well, so I can relate to.

04:03
to making the family proud. I think you were majoring in parties and girls. Yeah. Instead of class. I think that was the exact line I used on a podcast once. I was majoring in boobs and, boobs, boobs, boobs, and beer. Hey, you gotta go pro in something. I know, I think I was a pro. So yeah. So you finally learned your lesson, I think. Yeah, yeah, I learned my lesson when I got kicked out of college.

04:30
you know, I got arrested and they took me down to jail house and, uh, you know, I spent a few weeks in there and, uh, you know, I came pretty close to some more serious charges and actually doing some prison time. And, uh, you know, that's when I really made that decision in my life when I was in that jail cell, you know, all alone. And, you know, I just made that line in the sand decision of, you know, I'm going to flip the script and, and people are going to be surprised. They're going to see, you know, what, what happens from here. Um,

05:00
pretty much made a promise to myself that I'm gonna just outwork everybody and I'm gonna go all in all the time and I'm gonna do whatever it takes to be successful and I'm gonna do it legally. And from there, you know, I got out and I actually went to Charleston, South Carolina when I got out of jail and I was living with my parents and, you know, I had no money. I was in debt probably $100,000 from student loans, car loans, lawyer fees that I owed back to my parents.

05:29
You name it. I was in a big hole at 21 years old and you know But your whole life was in front of you exactly exactly, but you didn't realize this at the time. I'm sure yeah He probably felt like you know life's over. No I was motivated. I was fired up actually that's good I was fired up people getting those holes though, and I think that's what I want people to hear that Yeah, because we have varying age groups that listen our podcast, but you would need to hear

05:53
that kind of reflection of knowing what was ahead of you. You were just barely getting started. You even started a little bad. I started a little rocky. You're a little rocky. Yeah, yeah. But I love it, all right. I think when your back's against the wall and you're at rock bottom, for me, it was purifying. I just felt free. And I was able to just clear out all the bullshit in my life and it's a fresh start, it's a clean slate. So I went down the main strip.

06:21
King Street in Charleston and I applied at every single restaurant, shop, whatever. And I took the first two jobs that I could get. One was at Subway for $7.50 an hour. The other one was at a restaurant called 82 Queen washing dishes. So I started working two jobs like a madman. And the crazy thing is, like I told you, you know, I decided to outwork everybody, right? And that's an-

06:49
everything, because I said, you know, how you do anything is how you do everything. So I came in a subway and, you know, I started showing up 30 minutes early working before I even clocked in. I started going in, cleaning the bathroom, cleaning underneath the oven, straightening the chips. This is before I even clocked in and you're talking subway. So I know you can imagine the work ethic that comes with that for a lot of the people there. And you know, customer service through the roof. I was staying late, clocked out, still working, still helping, sweeping, taking shifts, being super helpful.

07:18
Within six weeks, they made me the store manager at 21. And then within another two months, they made me the general manager of five locations because I just outworked everybody. And this is the ethic that I've kept with me for the past almost eight years now since that point. And I just kept it booming. So I was grinding my ass off and I took that into everything. And I started to take as much courses as I could.

07:49
You know studying constantly about making money all different types of industries learning trading crypto ecommerce Real estate you name it Course after course after course There was there was no break. I shut the TV off. I just went all in and then at that point I tried to quit my jobs to go full-time into entrepreneurship Which was also a rocky road The first thing I was doing was real estate investing. So I was doing a wholesaling

08:18
So I started flipping properties, ultimately ended up going broke with that. I didn't have enough resources at the time and pretty much I went on this cycle of quitting my jobs to go full time into entrepreneurship, losing all my money, failing, and having to go back to work another job. And I repeated that cycle for four times before I finally got fully free. I hear that story a lot, especially, and I see it a lot, especially kind of in this realm of

08:48
You take a course, you learn something. There's a lot of course junkies out there and they learn things, but they can't translate it to not necessarily action, because you're a motivated guy, but they don't translate it to success. Well, I don't know if you figured out why that is. Well, I think it's part about figuring out what you wanna do and where you wanna fall in line with. Because for me, the goal with taking the courses was never

09:17
I'm gonna take this one course, it's the end all be all, this is the business I'm gonna do. For me it was like I just wanna learn everything that I possibly can about business, every skillset I can learn. Because there is value in a lot of these courses, there's little golden nuggets and even if I learned just that one nugget from that whole course, it was worth the couple grand that I put into it. And then yeah, you just gotta get out there and start swinging and I believe that

09:46
nothing is really a loss or a failure, really it's just a lesson. And you just keep barreling forward. But for me, I was just so anxious to get out of there because I hated Subway so bad that I kept jump, I kept making that jump prematurely to get out. And then after Subway, same thing, I went to work at Lowe's, serving at an Italian restaurant, I worked at an arcade, all different types of crap jobs that I hated. I will say this, I think,

10:15
Every person should have to wash dishes at some point. I wash dishes. It's my first job I was 15 and it was a meet-and-three place Yeah, and I would have to scrub the macaroni dishes like builds care that builds some grit Let me tell you it builds grit on your fingers and then it in your mind. Yeah, I was like I could do anything Because they stack up, you know, like, you know, I'm tall dude I'm like, oh god looking at that mound of dishes Yeah, but I do think everybody's have to wash dishes. Thank you. Right

10:45
People laugh at me because I'd be there washing the dishes scrubbing the shit out of them like yeah I'm being millionaire. They're like, okay, dude. Yeah. Yeah. Yeah Look at you now. Yeah, so when did when did the first? What was like you had the trial the start and stop start stop? Yeah, what was the first? If you call it a single a double triple, what was it? What was the first one? The first the first yeah the first Yeah, like double triple or home run that I kind of hit was in network marketing

11:13
Because I've been in that industry since 19. I got introduced to it at a young age and that's kind of sparked the mindset for me of business Because it opened up a whole new world to me where you know You don't have to do the the 40 hours a week for 40 years Try and retire off 40% of your income. It was like, okay, there's another path to this And that kind of opened me up from like, okay selling weed to oh I can become a real businessman and like it's like the same thing But just one's legal

11:42
One, you don't go to jail, one, everyone applauds you, right? So the same skill sets. Yeah, it's a lot of the same skill sets, which is incredible. But yeah, so it took me a good six, seven years in that industry before I broke through and I hit my first six figure income. So I started doing 25K a month in residual income in a company. But the funny part is four months after that happened, that company, the owners started fighting, broke up, company crashed.

12:12
And so I had to rebuild my income. I went to another company, rebuilt my six figure income again in network marketing. And this one went a little bit longer, but she got about a year in and then same deal. Owner started fighting, ripped the company apart, crashing, boom, went down, lost it all again. And then I went to a third company after that, rebuilt my six figure income again. I still have it now, which is good. They're about two years in, so.

12:40
you know, hopefully they'll stick around. But during this volatility, this is where I really got the drive to build something that's my own because in network marketing, it's a great industry and you can do very well in it and you can learn a lot of skills and get around a lot of great people. But at the end of the day, you're live or die on someone else's business. And that's a dangerous situation to have that as like your only income stream. So this is where I really...

13:09
got into diversification in different industries, lots of different investments, and this is where we ended up founding Wealth Accelerators, which I founded in 2019. Okay, that's cool. And I had Alex Morton on.

13:23
a few weeks ago and big into network marketing. There's a stigma with network marketing. Yeah, yeah, there is, there definitely is. And I've never, look, I'm kinda one of those that I never hate on anybody's game. Right. It's like, look, there's people smarter than me figuring things out, making a lot of money, doing a lot of things. Yeah, yeah. But I've always been like, I never really understood the stigma, but it was there. I mean...

13:50
What do you think that's about? I think that, I'll tell you what it is right now, it's that network marketing was, it's a business built for average people, okay? So when you have a business that's built for average people, what are 97% of them gonna do? Zero. They're gonna do nothing. And then they're gonna turn around, they're gonna bash the industry, and they're gonna point the finger because they have no self-accountability. And that's really where that stigma is, and then that whole, the pyramid scheme thing comes from.

14:17
All network marketing is is a business. You're just a, you know, you're a sales rep for a business. They give you the whole infrastructure. They give you the product, the back office, everything. All you gotta do is go out and build a team of sales leaders. And that's all it is. You're building sales teams. All I ever saw was a commission structure. Yeah, yeah, yeah. Like everyone puts a stigma on it. I'm like, and I'd read about it. And I mean, I understand it now. I've had guests that talk about it. And I've.

14:43
I have it personally, I've been in advertising marketing my whole career, but you know, this isn't just a sales structure. It's all it is, it's all it is. Same thing as like the insurance industry or like the real estate industry with the real estate brokerages, cause you know they earn overrides off their agents. It's the same concept, you know. What's the formula that makes someone successful in network marketing? You have to be relentless.

15:12
you know, you just, you gotta go, you gotta get up every day, you gotta talk to new people. A lot of people, they do the right activity, but they don't do it for long enough. They'll do it for like two to three months. They won't get a lot of traction in that time. So then the enthusiasm drops, and then they start to waver, and then they kinda bail, and it's this cycle of like getting motivated, and they're like, yeah, yeah, yeah, let's go, like they go to an event or a convention, super motivated, hearing from all the six and seven figure earners.

15:41
I'm gonna go do it, this is my year. Boom, boom, boom. They go talk to all their friends and family who are broke and don't have the mindset for it. They're like, dude, you're stupid, you're getting scammed, you're an idiot. And slowly that tenacity starts to fade. So you really have to have a strong internal beliefs and motivation system. And then you gotta learn, you gotta practice your skills. A lot of people don't build on their value, their skills.

16:10
you're getting paid on the value you bring to the marketplace, which is what Jim Rohn would always say, one of my favorite mentors. And a lot of people don't sharpen the toolbox, man. I'll be on YouTube all day, watching, learning sales skills, recruiting, negotiation, marketing. And then one thing that's amazing right now in building network marketing nowadays is social media. I've done a lot through Facebook, Instagram, YouTube.

16:37
I don't know how these guys built these network marketing businesses back in the day before all that, because that's how I built mine, because you can go target people who have the same mindset as you, and you can go to the top people. A lot of people are afraid also to recruit up, we call it. So going to people that you perceive as on a higher level than you, a lot of people recruit down, because they think it's the easier person to recruit, but then all you're doing is bringing people into your business that are not gonna do anything, you're turning your wheels.

17:05
and you're getting frustrated. I went straight to the top people. I'm like, who's a grinder? Who's a hustler? Who's got influence? Who's got an audience? Let's go straight to these people. Let's cut around the chase. I wanna enroll one guy who's got an audience. He does a webinar for 500 people. We're signing up 300 people that night.

17:25
Very smart, my friend. My first course I teach, I'm doing a mastermind now called the radical formula. The first thing I teach is compounding interest. That's it. And the only way, I've never heard it phrased that way, I like the going up. But the halo, it's the halo of it. Everybody has a halo. Yeah, yeah, yeah. It's not always about the followers on Instagram, it's about that circle of influence. Right, you're right. And the greater the halo that you can tap into, the borrowed interest that you can get.

17:53
the better you can do. And so all this playing down, let me see if I can get these 17 people that may not be like, might not have any following or any influence, go up. Go up. Yeah, bigger influence. Go straight to the top, man. Straight to the top. All the words I can say is no. Exactly, and a lot of people have the fear, the fear factor, the fear of rejection. I do think what it sounds like to me, that secret formula, the people that do good at network marketing are really entrepreneurs.

18:19
They're just might be doing it for someone else sort of at first, but they're probably in their early phases of becoming, they're gonna own their own thing one day. It's like the people who are successful in real estate, because you're gonna go sign up with a brokerage, they're gonna give you all the tools you need to be successful, but if you're really gonna build it and win, you gotta be an entrepreneur at heart. I love it, I love it. Let's talk about wealth accelerators, that's the latest stuff. What is it and how you helping people and.

18:46
What's the nuts and bolts? Wealth Accelerators is a community. You know, we're an ecosystem for wealth creation, wealth building, wealth compounding, and we provide people with a variety of passive income streams through automated businesses. So essentially what we do is we do a lot of the heavy lifting for our clients and our partners on our businesses. So we're the operations team, right? So basically people are teaming up with us.

19:16
you know, and they're the financial partners, we're the operations partner. So what that provides for our partners is a hands-off passive income experience. So I'll give you an example. One of our newer services we rolled out a few months ago is with trucking automation. Okay, trucking, fantastic industry, the freight business, logistics.

19:37
Unless you're in Canada. Been around for a long time. Unless you're in Canada, they're mad. I respect the hell out of them, but they're mad. I'd be pissed off too if I was in Canada right now. I can't imagine, eh? Yeah, eh? So, uh. Get off my lawn, eh? Yeah, yeah, yeah. So, the logistics in freight business, trucking, you know, it's the backbone of the economy, if you really think about it. Nothing really works without trucking. And, you know, so.

20:04
We've been in this space for the past couple years. We started building a pilot program and running some trucks out of Chicago. That's where our trucking headquarters is. And we opened up the service a few months ago. Pretty much what we do is we sell these packages. Right now we sell them for 75 grand. We do a 50-50 split on the profit. So what that does is we take that capital, it's like the startup capital for the business. We're gonna go get a truck. We're gonna staff it with the driver.

20:33
do all the registrations, inspections, maintenance, and then we're gonna put the truck on the road and broker the freight for them. So we're teaming up, right? We're teaming up with the clients. They're helping us scale a fleet faster, and we're helping them gain passive income. So it's a team business. It's a win-win for everybody all around, and it's a really unique model. And we also do this in a couple other industries right now. We do this in Amazon with FBA, so we do wholesale distribution.

21:03
We do Facebook shops, that's drop shipping. We also do YouTube automation, so we build these YouTube channels for clients. Right now we're building the YouTube Shorts channels, which are really popular on YouTube. And we have a couple other models that are in the pipeline that we got coming with real estate. One that I'm really excited about, which is the Metaverse automation. We're going into VR, baby. We're going in there. Meta automation. Yeah, yeah. Yeah, so.

21:32
We have an entire city in the metaverse that we've teamed up with a project called Euphoria and we're selling properties in the metaverse and its entire interactive universe which you can immerse yourself in. If you imagine like a Grand Theft Auto city but you can throw on an Oculus goggles or VR headset, jump into the city, you can go around the city and then there's all types of stuff you can do within.

21:59
You can go to events venues, we have arcades, we're looking at setting up a casino, also building out a meta mall, so you can actually go and shop within the metaverse. So really exciting stuff. All right, there's a lot to unpack there. And I'm gonna bring- I figured you'd be excited on this one. I am, I wanna come back to NFTs and metaverse and all that. I got some questions for you. But I do want to go back to Amazon. Yeah, yeah, sure. Talk to me about, because-

22:28
No one, I know there's so many DM automations. No one gets as many DMs as I do about setting up Amazon stores. Don't respond to them. Believe me, I don't have it. But I wanna know exactly what it is, what it isn't, and what you do. I'll tell you the difference. What a lot of these companies do is they're doing an Amazon drop shipping service, right? Because they're charging a large upfront fee. So they have the same model as us.

22:58
but we do wholesale, which is a real model of purchasing products in bulk, reselling. We have warehouses in Clearwater, Florida. We're real e-commerce sellers. With drop shipping, obviously it's a real model that a lot of people use, but the only problem with that on Amazon, Amazon's not a fan of it, and it's against their terms of service. So what ends up happening to a lot of these people is they get started with an Amazon drop shipping automation service.

23:27
and within a couple months or six months, whatever, their account gets terminated, it gets deactivated, and there's no recourse for the client. And a lot of these companies, they'll also pitch heat or cherry pick the very best results. Here's this one store out of 200 people that's doing 100 grand a month in sales, and they try to show you that. And I mean, yes, there are dropshippers on Amazon that it's still working for because

23:56
You know, you have a huge platform with over four million sellers, so there are people drop shipping, but the risk of a new account coming on Amazon right now and drop shipping, they're too smart with their algorithm. Amazon's AI is probably gonna pick up on it, kick you out. The ones that they kinda tolerate it for are, you know, the aged accounts, people who've been on there for a while. But I'll tell you this, Amazon is very smart in how they scale their business. Because in the beginning,

24:24
they were pretty open, like let everyone drop ship, come on, do all your daisy chain of products all throughout the internet. And they used that money for like 15 years or so, 20 years, and what they did was they invested into the ground game, into the distribution network with the warehouses, because they've always wanted to support the infrastructure for third party wholesale sellers, which is real e-comm with real products. So with what we do,

24:53
We're wholesale sellers. We go buy in bulk from distributors, manufacturers, other wholesalers. We get it sent to our warehouses. We repackage them for retail distribution and then we send them into Amazon. So that's called FBA, Fulfilled By Amazon. That's how Amazon wants you to sell and that's what we do. So you know. Can you make enough margin on that?

25:17
Like is it there? Yeah, the margin's there. Because you know, Amazon gets their 15, 20%, you gotta repackage, you buy it wholesale, just sell retail, but you can still make money. You make money because we're going up the food chain, so just like every brick and mortar retail store, how they go buy wholesale and resell for retail, we do the same thing. It's like if you went to Costco or Sam's Club, you buy 100 ketchup bottles or whatever, you're getting it for a lower cost per unit.

25:44
So when you sell wholesale, it actually does have that room. You got like, we make sometimes 60, 80, 100% margins on our products, but drop shipping again on Amazon, you have really thin margins. You know, you have like a 10% or less margin. Yep, all right, so you just gotta sell a lot. You gotta sell a lot, yeah, yeah. You gotta have money and wholesale is a cash business, so you know, you gotta pay to play, right? If you wanna be a wholesaler, you really gotta come in 50, 100K for a budget.

26:13
So it's not for someone who doesn't have much capital and they're just looking to get started in business, probably another business would be better for them. How do you have to know what products to sell? That's what I think, I mean, like the hot stuff, like it seems like how do you not end up with, you know, a warehouse full of ironing boards? Or whatever, you know? That's a good question. Yeah, you know, we definitely have to do our research, you know, with what we sell, we only sell stuff that's already proven. So if it's selling,

26:41
10, 20,000 units a month on Amazon, we'll look at it. If it's something that has no sales or it's not proven, we're not even gonna touch it. So that's why we do a lot of general wholesale. We do lawn and garden stuff, kitchen, toys and games. We actually sell a lot of video games. You know, pretty basic stuff that people are gonna keep buying over and over again. All right, there we go, Amazon. Amazon unmasked, how to sell, don't do drop shipping.

27:10
I had a feeling it was a scam. Yeah, yeah, don't waste your time on that. Yeah. How do you, YouTube, we're getting back. I'm bringing us closer and closer to the metaverse here. Yes, yes. Amazon to YouTube. Yeah, yeah. How do you get successful on YouTube? Like, there's so much stuff on YouTube. It's like, even our channel, like, we've blown up on everything. We've kinda made a dent in YouTube, but not really, like, with the Radcast. It's just like.

27:37
It's there, we got some audience, we got three or four thousand subscribers, but nothing like our other platforms. Yeah, YouTube can be challenging. The model that we've taken with it is with the Shorts model, which has proven to be much easier for us than Cash Cow model, which is another type of model. Because with the Shorts model, YouTube is basically looking at the landscape of, you know,

28:06
all these different platforms and what's hot right now. And what's hot right now is the short viral videos, these reels, these TikToks, these, you know, you name it. So YouTube Shorts is basically what they launched to promo these like short viral videos because they wanna play in this space. So the algorithm loves these types of videos. So what we do is we just partner with influencers on TikTok mainly.

28:35
and we use their content. So we get their permission to post it to our channels on YouTube for the YouTube Shorts Model. And YouTube's algo promotes these channels so they're able to grow pretty quickly. But these channels were monetizing a little differently. We're not actually earning on YouTube, we're earning off of YouTube. We're selling business sponsorship packages where we'll promote people's businesses on a handful of our channels. So let's say, you know, for a thousand bucks a month or two thousand bucks a month, you know,

29:04
they'll pay us and we'll promote them across so many of our channels. And that's how we're getting paid. Because if you aren't growing the other style, you definitely have to be really consistent with your content and it can take a lot, it's inconsistent, right? Especially if you're running a lot of channels. So that's where the Shorts model is really great for us because it is pretty consistent and we're working directly with influencers who already have proven viral content. And since we're partnered with them,

29:34
They're not coming for us for any copyright strikes or anything like that. Yup. I love it. It's essentially TikTok, right? Yeah. I mean, but for YouTube. Exactly. Yup. And I mean, everything is reels blowing up.

29:49
You know, it seems like with all our clients, like between TikTok and Reels, that's where you get the organic reach. And it sounds like, and we've done a little bit of the YouTube shorts, but there's so many channels now, man. So many, there's so many. It's crazy. Yeah. All right, Metaverse. Metaverse. Talk to me. Is this a, we do a rad or fad section. I kinda wanna just start it right now. Like, is it here to stay? It's gotta be, right? Oh, it's here to stay. My kids are playing Roblox all day. It's here to stay, man. It's the next level of game.

30:19
That's all the metaverse is. You know, you look at the kids these days, and you know, even when I was a kid, you know, you could game all day, all night, and that's all it is. Now you're just emerging yourself within the game environment. It's a 360 gameplay, and now with the metaverse, they're bringing real world economics into the virtual reality land, so.

30:45
Yeah, this is, I mean obviously you've seen Facebook, they changed their whole name to Metta. So I think they're pretty bullish on it. But yeah, from what I know in the space, and I've been a crypto nerd for the past six years or so, I'm a huge crypto guy, and the crypto community is major bullish on Metaverse. So I think that's the move. Whether you're gonna adopt it yourself, and...

31:14
and go in yourself, or you're just gonna invest in it, it's the move. And for me, I can't see myself personally living in a virtual world all day long, right? I put on the goggles for an hour to wanna take it off. I like being in the real world. But for a lot of people and a lot of gamers, they love that stuff, they have no problem with it. So I think it's to each his own. I don't think it's like a forced adoption where it's like, okay, now everyone has to live in VR.

31:44
I don't think it's that extreme. But I do think from the gaming aspect, gamers are heavy on it. And that's why I think there's just major opportunity with it. And like I said, we partnered with a project called Euphoria. And they're built on the Unreal 5 engine, so super compatible with game developers and easy to build on. And anything's possible in the metaverse. Anything you can dream, you can build. I'm wondering how.

32:14
So Meta, Facebook, building their metaverse, it's kind of already there, but not really. And you've got Euphoria, you've got, I mean, insert, there's three or four major players, Sandbox, Decentraland, Somnia, something. How are these all, so I buy land on Euphoria. Yeah, yeah. I come, I talk to Mike. Yeah, yeah.

32:40
The Sancho sells me some land. He got you the penthouse. I got you the penthouse, baby. He got me. He got me the penthouse in Euphoria, which I love. How do I know it's gonna be compatible so that which one of these becomes the metaverse? Do we know how these lands are gonna connect? Is that still the unknown? Yeah, that's the unknown, and I think you'll really have an unlimited number of verses.

33:10
And that's where you want to get in on the most heavily adopted metaverses, right? Because anyone who can develop, they can build their own, but if no one's using it, it ain't worth shit, right? There's no value to it. So that's where that value comes from. It's that collective perceived value of the masses. So like sandbox to central land, everyone's using that. The top companies all have land in sandbox.

33:39
you know, these metaverses, so that's what brings the crowd, and if you get the people there, the value's gonna be there. So that's really the difference, and so that's where Euphoria, you know, we're working with a lot of companies already and securing different licensing deals, different TV stations. We have some former, like, Microsoft VCs coming in, some guys from the Polygon Foundation backing this up. A lot of people

34:09
in the know coming in right now. We got some seven figure projects and the cool thing is that, you know, all these different token and DeFi projects, they can come in and build into the metaverse and they can build their project within the metaverse and there's a lot of opportunity and also like, you know, I mentioned like with the casino thing, right? Or like with shopping because if you think about a brick and mortar location again, you're limited to that geo location.

34:37
of what's around you in that area, because someone's only gonna drive so far to get to your business. But if all they have to do is put on goggles and they're there, right, you may not even have a casino in your state. You may not even have a casino in your country. But now you can throw on goggles and you can go play blackjack, wearing a Barney suit with someone in China, you know? You can do whatever you want. There's no rules. I'm gonna be Shaq in the metaverse. Yeah, yeah, there's no rules, you know?

35:07
So you can do whatever you want and same thing with the Meta Mall. Think about all these brands and businesses, how they can cut costs with these virtual reality shops. It doesn't mean that brick and mortar just goes away. It's just complimentary and it's a way for them to increase their top line revenue and have much less expenses because you're only going to need a couple people to staff your virtual store, people coming from all over.

35:34
So yeah, there is tremendous opportunity and also another big one is for big corporations and how they conduct business. So we're also selling commercial office space within the metaverse. So companies will have virtual boardrooms. They can just pop in and do their business and walk around their office and do their thing. So yeah, it's exciting and it's scary at the same time, but you know.

36:03
see how this thing goes. I love it. I do see the practical use of the office thing, I think especially with people working from home more and more. I think that's probably one of the more first practical uses that's going on is, you know, getting people, you know, like leveraging it in that way. And there's been fatigue with like, Zoom calls and everything else. Exactly. And on the Zoom, you know, it's not as interactive. You know, you can just be there, you know, with your pants off and, you know, your screen off and, you know, you're petting the cat, you're

36:33
cooking a hamburger in the back, you're not even paying attention. But if you're in a boardroom, looking across from somebody, you have that collaborative effect of the face-to-face. Because for me, in building business, that's really the most productive is the in-person face-to-face. You can definitely get a lot done on Zoom, and I work really well remote, and a lot of people in my company work remote. But there's just something special about the face-to-face.

37:03
Let's talk NFTs, non-replacable tokens. Unreplaceable or irreplaceable tokens. Yes. It's kind of what it means, right? Yeah, yeah, essentially. Essentially. What's your take on this? I mean, right now, I see it. We have clients that are getting involved in it. You know, I understand it for what it is, but it seems like...

37:26
we're still a little bit in this nascent early phase of exactly what it's all gonna mean, other than celebrities and artists kind of driving up, you know, pump and dump. Yeah, yeah, yeah. I mean, it's called like it is. Yeah, yeah. Like, I'm not- There's a lot of pump and dumps, yeah. That's going on. Yeah. So, I don't know, but what's your take on how everything's happening in NFTs? See, my take on NFTs is this, that it is the evolution of intellectual property.

37:52
You know, patting, stuff like that, because it's true verified digital ownership. So yes, there's a lot of, you know, volatility and craziness happening, and you know, people pumping pointless projects just to, you know, make a quick buck. But, you know, for the real projects and the real communities, I think that NFTs are massive on a, you know, in a number of ways. And I think...

38:19
You know, obviously you have the collectible side. You know, that's cool owning your own, you know, one of 10,000 or whatever. It's like, you know, Pokemon cards or whatever, baseball cards, you know, football cards, whatever. I used to collect a lot of stuff as a kid. So you have that, but I think the true power of NFTs comes with the digital ownership, that verified digital ownership. So, you know, with, you know.

38:47
you can bring that to the real world like real estate, for example, real estate. What happens when a property goes into probate and there's seven kids and they don't get along too well and they're all fighting over the property, or there's no will or there's no trust and it doesn't move cleanly. With real estate, if you put it on the blockchain and through smart contracts, basically you NFT the property.

39:14
there is no question of who owns that property because you have that digital ownership and you know you can have you know in the contract when I die the contract executes to the next owner who is this person and then there's no dispute over who is the actual owner of that property of that IP so I think that's more so where this is going with NFTs and that's where I see the real intrinsic value in it.

39:44
Yeah, that's interesting. I hadn't thought about it, I've heard about it, but I hadn't thought about it to that level with, kind of, whether it's patents or other physical things kind of becoming that digital paper trail, so to speak, of exactly that record, which, cause you have it now, but, you know, a paper document that you upload to Google Drive, like how,

40:10
How real is that? It even blows my mind now, because I'm thinking about it. We started our production company and we were doing, you know, setting up different corps and things like that. And I'm like having people to sign stuff and I'm like, they're just signing with a pen right here and it's their signature, but this is really going to hold up. Like I guess it would. Contracts have held up. Yeah, I think that all the time signing contracts. I'm like, just this little signature. That's that's really guaranteeing that I'm going to.

40:36
And you intend to fulfill it, but you know. Of course, of course, of course. But, yeah, it blows my mind. Yeah, the art thing is just interesting, all the apes. Yeah, the board apes. Why's it gotta be apes? Mutant apes. I don't know. I don't know, I don't know. First one, I mean, you know, I hear Gary V. I mean, he's been the vocal.

40:56
Uh, yeah. Oh yeah. Outcry for, uh, the NFTs, but I think he's playing a long game too with it. You know, he understands a lot of what you just described and that's I can get down that language. The short-term things just kind of drive me crazy. Yeah, the short it's a short-term hype and you know, obviously Yeah, because it's like they're selling these jpegs of the apes that are going for you know, people are buying them for a million dollars And you're like, okay. Well, where where's the value from that, you know, but I mean the collective

41:24
perception is that they have this amount of value, so someone's paying for that versus what they could buy for a mansion or a Lamborghini. It does seem like though that the values in the near term, you know if you think about baseball cards or other things, collectibles. Yeah, yeah. You know, over time they go from.

41:47
Zero to hundred miles an hour. Yeah, you know over 20 years or whatever But now like everything else the instant gratification things that are worth five thousand going to a million Yeah, it's happening like that now So I'm like are we taking all the value that could be are they really gonna be worth fifty million dollars in ten years? I don't right right Yeah, I respect the hell out of it. Yeah, they're making money on it. Yeah. Yeah, no, it's crazy. You know where you

42:12
where you dip your toe in. And the thing too is that a lot of that stuff is highlighted, these projects that do blow up like that, but the majority of projects, they go like this. They're gonna release their collection, you're gonna buy their NFTs, and that's it. They don't do anything moving forward, project is dead, and no one else is buying them, you're just sitting on a bag. But you never know, in the future, 20 years from now,

42:42
this collection may be sparked and people are like, wow, we really like these things. It's kind of interesting how human behavior is and how we set value to these strange things. It's kind of like what's popular, everyone's like, yeah, that, that, that, let's do it, yeah. And it's like, it doesn't make sense logically. It's more of an emotional type of thing, but it is very interesting. As we close out, Mike, what would we want people to know about Mike Sancho?

43:11
You kinda told it, I love the, I wouldn't even call it rags to riches, it's more like the life lessons and the, you know, like overcoming adversity. I love that part of the story, I think people are gonna get a lot from that, but what do you wanna leave people with? Yeah, I wanna leave people with, for me and for Wealth Accelerators as well, we're about helping people. I have a huge passion for helping people, just because I've been through so much shit in my life and I know what it's like to be in the dumps, I know what it's like.

43:40
for nobody to believe in you, everyone to turn their back on you and just feel like you're alone in this big world and I wanna be your hand up. Let me pull you up, let me help you out, let me give you some connections, get you in my network, let's build you some businesses, some passive income, let's get you some freedom, let's help you build a good life so you can do what you want on a full-time basis, doing the things that you love. And that's really what we're all about. We're building an ecosystem of like-minded,

44:09
people that are pushing things forward. They wanna have a good life and they wanna have, they wanna create real change and they wanna help people. So I would say that's it and if you guys are interested in checking out our community, we actually have a big convention event coming up this June. We have a two day convention event. We have some real cool speakers we're locking in. Marcus Limonis, Kevin Harrington, Damon John, Elena Cardone.

44:38
Roland Frazier is gonna be a blast. So that's it, I mean, we love people, we wanna help you and also if you have value to bring, we wanna work with you, we wanna help blow up your business and help you out. I love it, Mike Sanchez, Alana Cardone's awesome, had her on the Radcast. Really? Last month, she was episode two, her and Grant, back to back. Nice. Good peeps. Nice. Crushing it. Mike Sanchez, where can everybody find Wealth Accelerators and you online? Where can we find you?

45:06
You guys can find me on Instagram at TheMikeSancho or also our business page at Wealth Accelerators. You can check out a couple of our websites, AutomateTrucking.com, WealthAcceleratorsFBA.com, WealthAcceleratorsYT.com, and more coming in the pipeline. But again, Instagram at TheMikeSancho. Watch out for all the scam accounts, because as soon as you follow me, you're gonna get followed by like 15 other accounts with my pictures.

45:35
trying to get you to invest in some Bitcoin or crypto shit. Do not send any money. I will never DM you asking for money. Do not send any money. At The Mike Sancho is the real one. Instagram, get me verified, I'm waiting on that. And then at Wealth Accelerators. All good, The Mike Sancho on Instagram. Appreciate you coming on, brother. Yes sir, thank you for having me. Love your story. Thank you. Hey guys, you know where to find us. We're at theradcast.com. Search for Mike Sancho. You'll find all of today's highlight clips.

46:05
You know where I'm at. I'm Rat Ryan Alford on all platforms, TikTok, Instagram, YouTube. You know where to find me. We'll see you next time on the Ratcast.