00:00
Hey guys, what's up? Welcome to the latest edition of the Radcast. Here is the Radcast News. Friday, September 2nd, 2022, our weekly marketing, advertising, business, world news. Christina Yasi. I'm very caffeinated. Yes. Very caffeinated today. Oh, you are. Yes.

00:22
I might be a little under caffeinated. I'll make up for it, don't worry. I'm usually like two energy drinks in. Look, I can see sound right now. I'm buzzing. Yes. Happy September. Same to you. Here we are now. I know, I was like, oh no. I know we kind of joke about the dates, but I think it's a natural human thing. I think everybody kind of like watches the calendar and it like moves fast. So I mean, some people might go, why do they always talk about the time? But it's like.

00:45
It just moves. Well, and the older you get, it goes by even quicker. You're so old. I know. I'm too old for I'm too old for Leo DiCaprio. Clearly. Not 25 anymore. Yes. Not as good setup right there. Thank you. Thank you. Yeah. To get up, you know. So the memes are going crazy. The memes are strong and they're very funny. Yeah, they're very, very funny. Memes are strong in this one. Yeah. So for those who don't know, Leo DiCaprio will only date women who are 25 and younger.

01:13
which is now almost double his age.

01:19
I don't know if you're listening, I'm just playing into this. It's all a roll, it's all a ruse. I don't begrudge the age difference, but I do think it's just odd enough. Yeah, it's a little interesting. It's coincidental. Quite a trend. It is a trend. I mean, but you know, like, he's kind of the rock star of movie stars a little bit. Right, and he's been in the industry so long. If you're gonna be the one to do it, like, okay. I mean.

01:43
And these women are dating him consensually. It's not like, you know, there are no... And he doesn't seem to be a jerk. No. It never comes out. He dates them for a number of years. It's not like he's serial dating 12 of them at once all in the same year. He's a serial monogamous just until the 25. It's just a very funny trend. Yeah, it is. And the memes are coming for it. They are. Which is great.

02:10
It's too bad you're just out of his reach now. Right, rats. Yeah, way too old for him. Unbelievable. Nick, what do you think about old Leo, dating 25 year old? Some people have a lot of time on their hands. What, keeping up with the trend? Yeah, you should see this chart. It's crazy. Right? Yeah, exactly. Meme in it up. You like Leonardo? Yeah, I like, I think he's cool. He's grown on me over the years. I kind of hated him 20 years ago. Like when he was 25, it was kind of annoying. Sure.

02:39
But then the movies got better and he got better. What's eating Gilbert Grape is really good. Yeah, he was good in that. Devastated. That was one of his best young performances. I was kind of annoyed by some of the other stuff. But then like, is it the Departed? Yeah. Because he was in? Yeah. Okay, I don't want, and then Catch Me If You Can. Like there's some stuff, he is pretty good. He's pretty good. Titanic, of course. Yeah, that was kind of annoying. But. Wolf of Wall Street I think is his best performance. Oh yes.

03:09
Personally, oh god him and Matthew McConaughey. Yeah, and oh Great what a what a thing. Yes, very good. I'm gonna not do it a little You know I'm talking about me. Oh, yeah. Oh, yeah, it's college football season. It is hey I can't go too far that go Tigers. I'm watching a lot of games this weekend. Hey, my boys listening on the on the D line there Clemson

03:36
Ready to take over, you play Monday, Georgia Tech. I don't wanna come back next week like balling. Only fair about 21, you guys got this. Not balling, but ballin'. Yes, I know. My man, Miles Murphy, Tyler Davis, Brian Breesy. We love a name drop. Yes. I'm gonna post something today with some of my photos of these guys. There you go. I have my orange shoes on today. Hey. My orange earrings. I've got my custom rad cast, radical.

04:03
Air Jordan, we hit we nailed it with the shoes today. That's a good color combo, actually. And they're just like that. Look at look, complimentary. Oh, yeah. Combo colors right there. That's what I'm talking about. Look at us. Oh, you could call us football fans kicking off. It's week one. So you're either going to be loving it or drowning in sorrow. Come Sunday or Monday or whatever. For it. Yes. A lot of good games, actually. Ohio State, Notre Dame. Yeah, that's what I'm excited about. LSU.

04:33
Clemson, Georgia Tech, that's not really a good game. It's a good game if you're a Clemson fan. Or maybe a Georgia Tech fan. I don't know if it's a good game for you, Georgia Tech. You're gonna beat the shit out of them. But the rambling wreck is gonna be wrecking, Nick. You know what I'm talking about. Yeah, it's gonna be wrecking. Nick and I are Clemson graduates. You know, proud alums. Alma, ma, ma, ma, da. I think you never say that. Go Tigers. Alma mater, is that right? That's it, very nice. Very good.

05:02
Very good. How you think Clemson's gonna do this year, Nick? I think they're gonna do well. National title aspirations or just second tier? Potentially. Okay. You know, there's always, you know, Clemson, you know, it's Clemson. It's Clemson. They always do something. That's right. Speaking of doing something, someone... That's a great, great segue. That I've really always admired from a marketing perspective, I mean this, and actually a music perspective, being a country music fan. And personal, she's just wonderful. She's wonderful.

05:32
and always been fascinated by certain aspects of her. Dolly Parton. It's coming out with a new line of pet costumes. Yes. And wigs for animals, dogs in particular. It's called Doggie Parton. Oh, what else would you call this? Yes. Doggie Parton in partnership with Sports Pet Designs, the singer, songwriter, actress and author.

06:01
roller coaster creator. Yes. Dolly World, you know what I'm talking about. Launched her new line of dog apparel and accessories complete with dog shirts, dresses, squeaky toys, and other fine accessories. Doggy pardon. What do you think about this? I, I'm here for it. Yeah. I'm totally here for it. I got a good headline for it. I'm sure you do. Please, Mr. Marketing Man, what would you, how would you market this? It's the headline for the website.

06:31
Doggy style. There it is. There it is. Brought to you by a doggy pardon. Oh yeah. Perfect. Prime. Yeah. I think it's great. Who doesn't love a double entendre? A little innuendo. Never out of style. Not when it's doggy style. That's right. There it is. Yes. So let us know. I'd love to know. Give us some comments what you think if you're gonna buy any

07:01
your pets into these radcast pet swag. Yes. I mean the wig, if the dog had on, it was just like ridiculous. Okay. It's so good. I, I, the bandana. Okay. I get the bandana squeaky toys. Fine. But they had a cowboy hat, little cowboy hat or something. It's so cute. Smack that thing. I never hit animals about the hat.

07:30
Yeah, sure. Yes. So, you know, just in time for Christmas, all the doggy style you could ever want. Halloween. Yeah. Speaking of fun things, apparel. Moving on. Our next thing. If you notice this nice hat that I'm wearing. Yeah, you are branded up today. Branded up. I got my shoes, matching my colors on my hat. I'm surrounded by merch.

07:57
by our good friends and partners at Branded Bills, the best hat company in America, USA owned, operated, and run. BrandedBills.com, apparel, hats, custom, American flag, state merch, street wear, you name it, they got it. They have a new camo collection. It's starting to get cold, it's a little cooler today in South Carolina. It is. So, it's getting time for to- Flannels, beanies, cookies. Yeah, your flannels.

08:27
I'm ready. Yeah. I'm going to go run in the flannels and, uh, sweat my ass off. But in all seriousness, we could partner with whoever we want on merchandise. Let's be honest about it. But we chose branded bills because they make the best hats and I'm a hat guy. And then I was like, Holy shit. They make some of the best t-shirts. 100% cotton made in the USA hoodies. That's what we need to get ordered right now. That's the thing. It's better next door. It's like some custom hoodies on my to do list. Yep.

08:56
when you know you know brandedbills.com, Radcast 20, save 20% on your entire order. Just go to our website, go to theradcast.com, click on sponsors, click on brandedbills, it will automatically put the code in for you so you get 20% off everything and you need to load up because it's all good shit and we really appreciate the partnership, the official merchandise partner of the Radcast, brandedbills, brandedbills.com.

09:23
I mentioned this last week. I hope you gone and checked out the website at think billions dot club. Got an event coming up October 21st to 23rd. This is an exclusive event. This is a high level event. This isn't a thousand people jamming at a ballroom at the hotel, getting pumped up and then doing nothing. This is like eight figure, nine figure billionaires hanging out, talking big ideas. And you need to go to think billions dot club and apply.

09:53
to come. That's what it is. You actually have to apply because we've got the demand is there. It's very exclusive. It's a castle. Howie P. How are pains throwing this? My good buddy. And, um, this is a real deal. I get invited to a lot of events. This is the one event I'm doing this year. Uh, Nicholas and I will be there doing a rad cast on the road. More details to come on that. We're kind of fleshing out all of what's going to come out of that guests. Yes. So

10:22
October 21st to the 23rd. Go to thinkbillions.club if you want to get more information and tell them the Radcast and Ryan sent you. Amazing. Use that link, thinkbillions.club. You'll be glad you did. This is how you make real deals happen. This isn't about, oh, I got an idea and I think I might get after it. No, you're already after it. You're ready to take it to the next level. Yeah, not just networking. Not just networking, though you will network. So hope you'll get involved with Think.

10:52
billions. So I know we've got some Radcast news. We do. Thank you to everyone who participated in our giveaway. You all have been, the winners have been DMed and you'll have some merch sent your way this week. And we'll give you a little custom hat as well, along with your autographed book by the captain. Yes. Speech therapy. Exactly. The captain's awesome. Autographed. Kyle Creek, SGR, STK on Instagram. Go follow him.

11:19
He's one of those follows on Instagram just speaks his mind and gets paid for it. Go figure. The dream, right? Honestly, we'll set you free, but we really appreciate Kyle sending us all the autograph books. We had, I think over a hundred entries when it was all added together, uh, across all the messages. So sorry, we don't, we'll get more from Kyle. Kyle will hook us up. We'll get more if we need them, but, uh,

11:45
And we're going to do some giveaways for the merch here soon. So be on the lookout for that for sure. Yeah. Hopefully you checked out speaking of Howard P, how we P, how our pains, his episode launched this week. We've had, I think 5,000 downs. I'm ridiculous. Uh, this week already, uh, it's been a lot.

12:03
adding up all the impressions on social media and on our downloads. So that's been popular hearing how he peed story, uh, how he became, you know, he doesn't call himself a billionaire sort of buddy. Let's just be honest. There's no wink, wink about it. You don't start thinking billions unless you're a billionaire and how he pees the most down to earth billionaire you ever meet. Uh, super good dude and a great story. Should you check that out? Go to our latest guest episode from last week or this week. Excuse me.

12:33
and check out how we pee. Next week, we're doing a re-release. We have so many, the show's grown a lot in the last three years, and we've got, we've had some solid guests for three years, and some of these episodes, they just get down, because we have like 300, almost 300 episodes now. And some of them get pushed down, and I'm going back and kind of like listening to some, and they're all my babies, but some that I feel like are really insightful, and.

13:00
This is a multi-billion dollar brand itself, Whoop, the most sophisticated fitness tracker in the world. Will Ahmed, the CEO of Whoop, had like a $3.4 billion valuation a few months ago. So Will's awesome, super helpful, super insightful. And I know this episode was like two years ago, but it just a lot of really good nuggets. So I think...

13:27
It's a good one to re-release while we're getting a few other scheduled and moved out throughout the calendar. So be on the lookout for that on Tuesday. Will Ahmed with whoop, W H O O P, the founder and CEO and a great dude. Check that out on September 6th, the day after Labor Day. So when you're all hung over, you know, and you're kind of like dragging, Will will pump you up cause you'll go, damn, download that episode, get you a billion dollar company going.

13:55
Check it out next week. I know we've got some social holidays. We do. They're a little bit lean this week, but September 4th is National Wildlife Day. Hey. So exciting. Yeah. It's not, it's boring. You know what that made me think of not national, hey, we should support our wildlife. Absolutely. I support wildlife. It made me remember back when I was young.

14:20
There was wrestling and there's still wrestling now, but there was the WWF is what it was called. And it was so funny because that was all, I grew up World Wrestling Federation. There's WWE today. There's a story behind that. And I don't know why the wildlife day thing made, because the National Wildlife Fund.

14:42
Or excuse me, the World Wildlife World Wildlife Fund, World Wildlife WWF Yeah, had the trademark and the WWF had been around and was a bit. It wasn't as big as it is today, but it was huge and it was a huge deal. They had to change their name. They didn't want to change their names like fight over the trademark. Interesting. Ultimately, the World Wildlife Fund, one animals, one the animals one. I don't know. National Wildlife Day. Maybe think of that September 5th. Labor Day here in the States. Yep.

15:12
You gotta work for it, people. Don't work for it on Lady Gaga. Don't work on it, work for it. Yes, something like that. There it is, tap on it. Work hard today and tomorrow and Sunday and then you can, whatever, just enjoy the long weekend. Enjoy your long weekend. Get some shopping done. Hey, there we go. Lots of discounts. And then when you're hungover, read a book day. Yes. September 6th. Yes, I've got a new book that I'm gonna be reading. I'll tell you about it next week. Exciting. Yes.

15:39
But read a book day is the sixth. Yes. And then the ninth is official start. It's a kickoff for NFL. Football season. Yeah. Which doesn't really make sense that it's kind of started already, but whatever. I know. I think it's because of NFL bias. Yeah. But it's a big season for advertising. Yeah. Big season for marketing. Oh, good God. Be ready for beer commercials. Pizza. And pizza. Speaking of pizza, I don't know if it's in our thing. Is Little Caesar's article in here? It should be. Okay, all right. Well, I'll save it. It is.

16:08
It is, it is, it is. I didn't get that far in our show notes, but I'll save it. New sponsor for the NFL pizza, well, sort of named it, but we'll get to that. We'll circle back to it. Circle back. So there are your social media holidays that you just can't miss. Gotta celebrate them. First on our list here. Yeah. Gettin' real. Social media news. Be real. Rises to 10 million daily active users. This comes to us from socialmediatoday.com.

16:37
said it's interesting to note the growth of the app and the popularity of its real life approach, which shows that people may well have had enough of unrealistic depictions of people's chosen persona and image online. I mean, it's kind of making a leap. I mean, as a classical researcher, like how the fuck do you know that's what.

16:57
it's happening. How do you know that it's just not other app? Right. I'm interested to see how... Unless there's a survey behind this. I'm... What is it when you're adding conjecture to something that you don't necessarily have proof of? But just assuming. Yeah. I'm interested to see how this one's going to age, if it's going to last or if it will be another Vine until Instagram comes up with Candid. I'm telling you, putting my hat on.

17:24
I don't know if it's a year, 18 months it's disappeared. It's it's kind of I think it gets absorbed by one of the bigger ones. Instagram already launched it. Maybe one of them buys it. Maybe. Yeah. But be real in its current form, if it still exists and it's let's if it's if it's growing like this, then it should be 100 million in a year. Right. I'm going to go on record and say it won't be. So we'll see if I'm right or wrong. I trackers pretty good because I don't I'm not really a fortune teller.

17:53
but when my gut tells me something, it's when it doesn't feel like it's gonna last. What else we got here? We got some Instagram news. A new report shows that Reels are generating the most reach on Instagram, but the most commonly posted types of content are still photos at 42%, carousels, which are multiple photos at one time, are 26%, and then Reels, but Reels have the most outreach. This is what I would call a self-fulfilling prophecy. Yeah.

18:21
when you want a certain, when you own platform and you're being kind of slapped around or you feel like you're being slapped around by another platform, that being TikTok, you're gonna probably give precedence and reach because they control the organic reach. It's like Facebook in 2011, they shut down, like that everybody saw your posts, like they can control that and the algorithm. So,

18:49
I have no idea if they're doing that, but I would just assume that it has the best reach because Instagram wants it to have the best reach to get you to post more of those. Oh, I have one of those percentages. 100%. I think they've backed off like completely bailing on the photos and the carousels completely. Yeah. But they want the videos to rise up. They want people creating more videos. You know, absolutely. And my like it's I mean, my stupid little cat account, his his reels get thousands and thousands of views.

19:17
And it's a really interesting cyclical thing where if you think about it, because we are the free, imagine like NBC or Netflix, they have to pay billions of dollars for content to be created for them, like game of Thrones, all that stuff. Instagram and Tik Tok have free content creators. All their programming gets created for free by us, by people.

19:43
It's why the business model is so brilliant. You know, people come there to view the content, just like they watch a show, but we're free. And yes, we don't pay for it either. So we, it's shared attention. They get followers, they get attention, they sell ads. We get free awareness, air quotes free. Anyway, interesting dynamic. Very lucrative, yeah.

20:09
We'll see. I got a problem with reels growing, but I still like a photo. I still want to see my friends like some stats. Sometimes I get a little fatigued. Quite frankly, I kind of wouldn't mind having like a button for a photo feed. Yeah, like you would only do one of the others. I don't have to like I'm just kind of because.

20:28
I'm obviously following a lot of the same people because the shit on my feed on the reels like the same I'm like, okay somebody come coach trying to teach me something and I'm like Breathe in breathe out wax on wax. I get it, you know, yeah Give it a rest come back to it. But a little photo. Okay. Yes nice Okay, and I don't know a respite

20:54
I mean, I got to get through this episode because I get my real poster. I mean, but, you know, right. You know, Nick and I are about to do some bad ass shit. I posted one of Nick's videos today with a video workout video we did like 18 years ago and some different tattoo. I noticed. Yeah, it's grown a little. The the yeah. And it was a bad ass video. I hadn't posted in like two years, but we're about to do some new shit. There you go.

21:22
And it's going to be a real. It's got to be real real because we want some good reach. So Tick Tock tests a new nearby content feed, which could become a major consideration for brands. As it sounds, TikTok's nearby feed displays content posted by users in your current location that can enable Tick Tock to showcase locally relevant updates which relate to your interest. So again.

21:49
which makes sense if you're near a store. You're amazing for travel. Yeah. I think this is great. Come into town. Yeah. First semester of college, you don't know what's going on. You see a tip talk of like how to get around the town and the best restaurants. Exactly. Sponsored by the restaurants that are on the list. Boutiques, shopping. That's how this works. Mm-hmm. Brought to you by social media today. Yeah, this is cool. I mean, I kind of thought this sort of happened anyway, because I get, and I don't know if it's random, but like I get it.

22:19
a bunch of Greenville or local South Carolina stuff. But I don't think it's like there's not a separate button for it to like consolidate all of it. I think that they're testing out. Yeah, organizing all of it in one place. Yeah. I you've been digging into Tic Tac much. Not too much, but should be interesting to see the nearby feature. Yeah. We'll see. We'll see. Sounds cool. Good stuff.

22:46
What's next here? Onto our football. Yes. Football advertising. Oh yeah. Bud Light helps football fans cover beer costs to celebrate NFL's return. Bud Light is heralding the return of professional football with a kickoff beers campaign, centered on cracking open the first can on game day. Hallelujah. Right? Playing like a cold beer. Bud Light is also reimbursing beer costs for the first 50 fans who tweet their cash app at its Twitter account with the hashtag.

23:14
hashtag kickoff beers and sweepstakes ahead of kickoff each Sunday this season. Hallelujah. This is amazing. Hallelujah. Just pay for my beer, baby. Right. You know, that's like next starts adding up like $16 a 12 pack, you know, like I'm like for those a weekend, like it's kind of like tis the damn season season. These things are so light too on the summer and the out in the boat and like, I'll be like picking those things out of the cooler on a Saturday. And I'm like,

23:43
14 in and I'm like, feeling nothing. Maybe not 14, but nothing, at least 12 because the 12s are gone by about 4 30 in the afternoon. And, uh, they just go down like water. Yeah. Refreshing. And they don't like it's, I think I could probably drink 50 of them and be totally totally buzzed. I don't know. You're on. I'm not like,

24:06
You know, right. But like, I don't think I'd ever. You know, you drink liquor or something. You can get over the mountain pretty quickly, you know, like that falling right off, like the first thing you say, I'm at the peak. And I'm at the bottom. Yeah. You know, like pretty quick on some liquor. But yeah. Most like beer and this kind of like, I don't know. I feel like I get to a peak of a buzz with it. But I don't like it. It's a good thing. You can sustain it. Yeah. But totally.

24:32
You know, which is sort of dangerous. You know, it's summertime people. But you can get it paid for, so it's fine. Yeah, we need to play next to kick in some bucks here. Yeah, there you go. Especially if they could at least sponsor us if we're not gonna at least get. Start hashtagging on all of our posts. I do like this stuff. Yeah. Kick off beers campaign. I mean, what's more.

24:55
synonymous Americana Americana then beer and pizza. And especially like a lot of this is happening because we are two years after this insane lockdown and we're all together again. And so brands are really selling community, you know, I got to remember to tweet my cash app there. I'm going to have to reinstall my cash app. I didn't wear those more of a thing. Right. Then my Apple K. But like my iPhone offs like puts

25:24
more apps now than it used to. Like apps that I don't use. Oh yeah. Like I don't remember it doing as many as it does now. No, mine's the same way. And I don't use something for like a month. Like four or five weeks. You gotta read down on it. I'm like, I didn't open it three months ago. Yeah. Like a month ago. Like damn. No, mine's the same way. Kind of annoying. Gotta wait 10 seconds to use it. I want this app now. Instant gratification. Yes.

25:48
All right. Little Caesar's deepens new NFL deal. They are the official pizza provider of the NFL. Congratulations to them. I want to give them a real Well done, Caesar. Yeah. Little Caesar's in June took over from Pizza Hut and became the official sponsor of the NFL with just 10 days until the season kicks off. The pizza chain, which bills itself as the third largest in the world, has detailed the elements of its multi-year partnership.

26:18
There's some new spots with Matthew Stafford. I checked those out. Yeah. Pretty fun. There's something throwing me off with Little Caesar in a hut, Pizza Hut. Oh, yeah. That could be a really good competitive spot, Little Caesar shutting down the hut. Oh, yeah. Look at that. Oh, yeah. There's a free idea for you. It's like with this club or something. Doesn't see it like a Little Caesar guy. Shut the hut, yeah.

26:47
Little spear. Shut the hut. Pizza, pizza. Pretty good there. Shut the hut, thank you. Not bad. Thank you. Not bad. Learn from the best. Hey, now you're, now you're, you just gotta raise. That too. Perfect. Great. See how this works, Nick? It's the shallow compliments. All takes, all takes. Oh. And don't be over 25. This next one I love, but it's involving clothing, so of course I do. Heinz drops a ketchup stained vintage collection to celebrate sustainability.

27:15
The Heinz Vintage Drip Collection is sourced from the available exclusively on ThreadUp, which is like a resale website, and includes 157 streetwear and designer pieces that all have a catch-up stain. The Vintage Collection comes as Gen Z and millennial consumers embrace thrifting as a part of their sustainability efforts. All proceeds go to Rise Against Hunger in support of Global Hunger Relief, rounding out the purpose-driven effort.

27:44
they really didn't have to come up with this campaign. They could just come raid my shirt drawer and easily find 157 elements of stains on stuff. I'm the worst. But is it Heinz? Like, I admit, could probably pass for that. Enough of them. I have at least 47 that are, you know, probably ketchup or mustard stage or who knows what. Like, I am the worst about dropping shit on my clothes. So is my brother. It's like a running joke. I'm like a little kid. Like, I could be like, really paying attention and like.

28:12
You know, like trying not to do it. And you're still wearing white today. I mean, that's bold. Hey, you know, tempting fate over here. I know, but it's not good. Grease stained or something. I'm like, Do you always have a tide pen? Do you have to like tide pen stuff out? I used to actually keep one in the book bag. I don't anymore. Now you've just accepted it about yourself. Yeah. It's not good.

28:31
You get stains on your neck? Yeah, I keep a tight pin. Oh yeah. We're all wearing white today. Look at us go. Yes, this is fun. I mean, it makes sense. I don't know if I want to wear a stained shirt or not. I got to see this in action. Is it really like a stain like mine?

28:53
Like really bad and like buried in. They don't look gross. Like I will say that they don't look they don't look gross. I mean, might are good washed in. Yeah. You know. OK. There we go. Yeah. Kind of like a polo symbol, but staying. Yeah. Like that could be like a new what do you call it logo for LaPel or there you go. You know, yeah. Little pin. Ketchup. Heinz needs to come in. I got mustard to Heinz mustard.

29:22
but not, what's the best mustard, French's? That's my favorite. Yeah. Yellow mustard. They had the donuts, right? The spicy, different kinds of spicy mustard, I can taste the difference. Yellow mustard, I don't know if my palate's discernible with yellow mustard. Sure, as refined. Like a spice, the differences in the spice. Like a Dijon or something, yeah. The layers of how Dijon it gets, okay, I can pick up on that, but.

29:47
If you gave me a blind taste test of like, Frenchism, Laurelain, you wouldn't. Laurelain and you know, whatever generic brand, like seven generic brands. I don't think I could discern one difference. No, me either. You know. Me either. I'm dipping corn dogs in it. Right, I love corn dogs, God. So good. Last one, last article. Hyundai targets millennials in Gen Z. Millennials, Gen Z. It's like, what are we targeting here? Zillennials.

30:14
Hyundai's marketing campaign across digital channels sees the automaker targeting millennial and Gen Z consumers. It comes as Netflix seeks to work with marketers in advance of the launch of its ad-supported tier. Seoul Vibe is set during the 1988 Seoul Olympics and features a car chase making a perfect fit for the South Korean automaker. So retro campaign.

30:38
It's gonna be interesting how they brings this to life. It's gonna be like once the ad tier launches, are we gonna see these in advance of that promoting Netflix like on linear TV? Or like, yeah, because it's coming quickly. That's all there's gonna be like seven bucks for ad supported. Yep. It's like half, a little less than half. And when does it kick in? That's not released yet. By the end of the year I think. That's what I thought. Or like January 1. I don't know. Would you buy the ad support, like do either one of you buy Netflix?

31:09
Yeah, I have the normal. OK, yeah. Would you cut if you pay for 15, 20 bucks, whatever it is, would you cut it to seven for the ads? No, I would because I don't like Netflix is not my go to. I watch Prime and HBO more. I wouldn't do ad supported HBO. I know that's not a thing, but.

31:29
I think they actually do have an ad support to HBO now. Yeah. It just came out. Which I wouldn't do because I watch HBO enough to where I don't want to deal with that, you know? I would never want to deal with that. I can't watch Game of Thrones or like the new Game of Thrones, whatever it's called. House of Dragons. Right, right, right. With commercials in it. No, it's, so, but I would do it for Netflix because I don't watch Netflix a ton. But that's just me. Yeah, I don't know that one's, once that genie's, I can't go back with that. I don't know, like.

31:54
It drives me nuts with Hulu, I will say, because I had like non-ad supported, and now I have the ad supported, and I get very annoyed, irrationally so. It's gonna be interesting for them how many new people they bring to the party, or how many $15 people cut to seven. Yeah, yeah, that's a good thought. They need new customers, and not to lose, I mean, theoretically, they're making up.

32:22
the money with the ad dollars if they do drop down. But I think they want more new subscribers. And my other thought is, are we gonna get ad supported and then they're gonna find a way to track all of the account sharing that happens. So you can't share accounts with all of your family members and that's why you go in with lower subscription. There's gonna be some family fights. You know what's gonna be going down? You know Bobby shares with me the non ad supported version.

32:47
and you just give me this ad-supported login. You know what? You're not even coming, I'm not making you dinner tonight. I'm trying to talk like a mom. I don't know if I'm talking like a mom. Breaking up with somebody in the year of our Lord 2020, whatever, when you have shared, does this happen to you, when you have shared accounts? You're getting social shame based on, do you have the ad-supported? He still uses my Disney Plus, but I'm using his Netflix, it's a whole thing. That would be, hey, I'm gonna give free idea, and if anyone takes it before me, then you know what? It's karma on you.

33:17
I think that ad-supported is a good t-shirt or hat like saying I love that ad-supported We're all at you know That's for I am ad-supported literally right it's good mark good audience t-shirt Shirts, you know

33:46
Yeah, store it away. And if anyone takes it before we get to it, then there you go. There's your freebie. Copyright trademark. If you want the real good ones, you gotta call me and pay for it. Not the knockoffs? No. Even though I do like, uh, shut the hut. Thank you. That's a winner. Thank you. If I was, uh, Pete, if I was Little Caesar's, I'd be running that. You're welcome. Yes. Uh, that's all for today. That's all we got. Any final words from the dream team here?

34:17
Go Tigers. Hey, yeah, I'll second that. Yeah, Tigers. Tigers do not let us down. I do not want to like cry like a grown man on the air next week. Crack open those beers. We will have what like next in the room. Yes. And a box of the Kegel be fixed by then. Yes. Oh, well, we appreciate everyone out there that listens. We couldn't do the show without you wherever you are, however you are, whenever you are. Thank you for Christina Yasi, Nick Weaver. I'm Ryan Alford. We'll see you next time.

34:47
on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.