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You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

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Here's your host, Ryan Alford.

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Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, July 7th, twenty twenty three. Seven seven. It is seven seven. Lucky number seven. There you go.

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Christina Yasi. Indeed. Is this your final delight for a while? Everyone's listening, Christina Yasi's final, we'll say won't forever, but at least for the time being. For at least a month. But get it up to New York. Yes. She's venturing up to the Big Apple. Big Apple. Yeah, for the big chance. Brooklyn, technically. You're stepping out for that big chance. Right. It's going on Broadway. No, whatever it is. You in New York, I'm like, it's just a month, guys. Unless something magical happens. There it is, but. Eating lots of ramen.

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We won't say goodbye. We'll just say see you later. Here you go. Sounds good. Yeah. So like a bad rash. I never quite go away. I think I'd get a rash if I ate this many hot dogs. Man, you could do what is sixty one sixty one. The big winner from Joey Chestnut. Oh, my God. Joey Hot Dog Chestnut. Like I was saying, I don't think I've had that many hot dogs in my existence. Yeah. And I love hot dogs. I feel like I probably have five hot dogs a year. OK.

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Okay. I'm 46. That's 200 something hot dogs. My wife. I'm sure I eat more when I was a kid. That means that he in a day he had a quarter of your lifetime. Exactly. I do like a good hot dog. I'll pick a hot dog over a hamburger. But man, chili dog. I think I would never be able to eat them again if I down like 10. No. Oh, no. How does is this guy going to die when he's 48? Or is this the secret to health and he's going to outlive all of us? Eighteen thousand calories.

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Jesus Christ. Congratulations, Joey. Throw it up. Do they like what's the that does not go down that I don't want to know. They got all that. I don't know. What about the female 39? Yeah. Well.

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Again, hard pass. Not for me. I know. I'll give my 15 seconds of fame another way. I know. We also have a new Instagram update. Instagram threads. I know. It's all the rage. Like, I go on vacation. I'm still on vacation, people. So if there's any gaps in my thinking, or more than normal. He's got lake brain. Lake brain. Yeah. For the July brain, yeah. This is in the midst of vacay. Literally. But yeah, they launched this while I'm trying to, like, somewhat.

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I'm digitally detoxing while I'm absolutely not detoxing anything else. It works. It all evens out. It's but yeah, they launched their Twitter companion slash competitor threads by Instagram. Yeah. So separate app. So if you have to have it like notes on Instagram, we thought notes was the notes was like the soft launch. I feel like they'll get rid of notes after this. It doesn't quite make sense if you're going to write threads, but it's just going to be music, which we talked about.

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What, two weeks ago, last week? Yeah, it... We talked about this pre-episode, but I thought the audiences are very different between Twitter and Instagram. But I will say this. Think about the leg up.

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If someone unrelated to Facebook, one of the big three or four, launched an app, they have the friction of got to create your new account. Got to create. Who am I going to follow? You do all these things. And threads by Instagram, being able to link to your Instagram account and your Facebook, being able to link and bring over, you know, the integration of who you follow and all those things all within two or three clicks is very powerful for growing audience. They've already got like 30 million.

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You have people in the platform. If anyone else, no matter how wonderful the app, how credible the app, launched the app, we would have 30 million users in four days. It would be maybe a million. And I wonder if I don't care enough to research it, but I wonder if this is always if this has been in the works for a while or if this is a post Musk Twitter.

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realization of, oh, if that's going to crash and burn, why don't we come out with our own thing? I would think the R&D and like just the technology that it's been in the conversation, the frying pan, so to speak. Like it's been they've been building behind the scenes in the R&D lab. Yeah. And I bet you they build things in the R&D lab that never come out. OK, they've got money that they can do this and go, all right, or have it waiting in the wings. And then when Elon starts getting a little weird and.

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Realizes that he's been not more than doing things that kind of alienate his audience then they go Okay, let's bring that forward in the R&D and then I'm sure some strategic decisions got made after he really has gone off the reservation a bit with certain things but So far it seems to be popular. I read some of the reviews and being on a little bit of a K I haven't delved into it next week. I'll talk more

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about my experience with it, because I'll have time to get and play with it, but I'm trying to stay off my phone, which I recommend to everyone. Hey, we all need a little bit downtime. But I'll give more of my feedback personally using it, but I just read through some of the reviews. It seems to be pretty positive. Would you say you thread through? I thread through. I'm so sorry. That's why I'm going in here. Okay. New threads. Bad, not funny. Aren't threads like clothes? Like new threads. Thank you, that was my thought too. That was my first thought with it. Because I think, just launched a new newsletter, by the way, called Ryan Arthur Drops. Rad.

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and you can subscribe to that at RyanOffert.com. Plug for that right now. First release went out today. So next week will be about threads. I'll talk about one thing a week. It's a super simple newsletter. One idea, insight, reflection a week. Really easy to digest. But next week it will be about threads and I was thinking we'll see the type of new threads. Yeah. Cause that's where my head went. Same and I was thinking this is a name for a platform that would never have worked if it wasn't for 2023.

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than the fact that now we recognize a thread as a message. More of a conversation. That's right. Ten years ago, maybe those on the fringe would, but not right. Completely. It was fringe. Also, clothing. All about threads is out. Go check it out if you're if you haven't heard about it already. And I will. I'll give you this. I do believe in first mover advantage on platforms like this to have such an audience already built in again.

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I was in wait and see mode for that app. And if you go, we're going to play this and I'm going to give Grace a note to help me find this. There's that app that was the one thing you're doing in the day that's totally disappeared. What was that called? You know what I'm talking about? Be real. Does it even exist anymore? Do you use Be Real, Grace? Yeah. Okay. Okay. But it's...

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I have friends who use it a lot. Yeah, but it's not growing. And I panned it. And I only see it on Instagram. This, because it's tied to Instagram, will have an audience of a large size no matter what. And you have this first mover advantage that if you get on the platform and you're trying to grow an audience, maybe you've stalled out on Instagram a little bit because it's so crowded. Get on here and start posting often. Have a voice.

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Be heard. This would be a great way to build audience quickly. So whether you're a brand or someone that's trying to get some traction that maybe hadn't gotten traction elsewhere, just be around and use the app and I think you'll see growth quicker. And I have a feeling they're gonna, just like they've done with reels and other things, they're going to elevate those that are using the newest functions in the music app. And even if you aren't verified or whatever on Instagram already.

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If they see you're being hyperactive on this app, I have a feeling the algorithm's gonna favor you a lot. Agreed. And good first mover advantage. Yeah. We'll see where the threads takes us. We'll follow the thread. Yes. This week we did have one of my favorite music artists of all time. I've gotten a lot of feedback from that. A lot of friends that text me going, what the hell? I can't believe you had Moby. Yes, Moby. It peaked. Yes, was on the Radcast, Lindsay Hicks and Moby Pod, their new podcast. I wanted to talk about that, but we also talked about.

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Moby's journey. And I will say the most interesting thing for me, having now interviewed a lot of celebrities and a lot of famous people and founders, people that have more money than they would do with, more success than they would do with, it's very similar. They talk about the journey and they thought that fame and glory and money would make them happy. And it doesn't. And it was the very similar discussion with Moby.

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about having all these things and always wanting these things and but not being truly happy. And it's easy, I think, for people that maybe aren't billionaires like myself and like a lot of us to go, man, if I was only a billionaire, money just didn't matter at all. It would make me happy, but it doesn't. And it was really interesting to listen to him talk about that and how reflective he was about the music and the artistry. And so I encourage you to check that out. Really great episode with Moby and Lindsay Hicks.

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Check it out on all the platforms where you watch and listen to this. Go to YouTube if you wanna watch the video. Go to Instagram if you wanna watch the 10 minute quick version. And then next week we got a special guest. Again, I'm gonna save it because we're debating between a Best Of edition and a Country Muteist artist that we're reviewing late in the game. So I'm gonna leave it and just say, it's gonna be a great episode, either way. Be sure you're subscribed. That's right. Check it out.

09:40
Speaking of subscriptions, that's really not, it doesn't tie together at all, but you're on vacation. I am on a vacay. Kind of on vacay, and then you have vacay. I'm surrounded by vacay. And you can reach them, I can't reach the, I got, oh, oh, oh, oh. Wait, we have updated packaging, yeah, there you go. Yep. Ah! Oh, the two packs. Man, get back. You just wanna go on a light vacay. There you go. Ta-da. Two packs. These are great to just have in your purse.

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I just have them in various bags. You never know when you want, anytime you want to take a vacay. It's totally okay. I have more. It's like I hide them for future Christina. So we have the two pack of the Delta 8 and then two packs of the Sleep Gummies. There you go. You never know when you need to take a vacay or a nap. And if you're not on vacation like Ryan is, you can head to takeavacay.com and take the kind of vacation I will be taking. And I am gonna use the plug for the CBD roll on again. Yes. So when you get old like me,

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I did workout this morning and I got a little bit of tennis elbow going on. Weird flex but okay. No, but my elbow was hurting. And I'm like, I think it's tennis elbow. And that's true enough. What did I do after my workout? Did you roll off the pain? I rolled off the pain. Go to RollOffThePain.com. Shameless plug but true.

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You can still smell all my harm. You used deodorant too. Yes, I did. It's called spearmint. Whoa, don't do that. I might burn a little. It could tingle. It could be a little tingly. Can roll on the abs if you've watched some of the latest content. That's true, if you know you now. Yes, but no, I did roll it on the tennis elbow and got that cooling effect, which is nice. But then it does not hurt. I know it sounds made up. It absolutely does not hurt as bad as it did an hour ago.

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So we'll see how many getting progressively better Yeah, I mean just it's but I just started I just started to know that I'd sort of noticed a couple weeks ago that it Went away pretty quickly. Yeah, this is the first time that anything for treatment Totally cuz my wrist is finally healed by the way go now my elbow is hurting This is what it's like to get all the one thing goes away Somewhere else maybe I think it's transferred up to the other side of my body. There you go Anyway, go to roll off the pain calm

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Click on the buy now button, you'll thank us for it, especially if you've got pain, back pain, muscle pain, soreness, works for all that. And it's healing, it has healing properties, not just treating the symptoms. Symptomatic, there you go. Check it out, and you always go to takeofAK.com to learn more about all the product lineup. We appreciate the support. Onto our social media news, booking.com launches a chat GPT trip.

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planning feature. This is really cool. Travelers can ask the AI trip planner natural language questions for help selecting potential destinations and accommodations and creating travel itineraries. A lot of different booking softwares are moving forward with this technology and I think we're going to see a lot of it moving forward. Yes, this is a great use for this. Who needs a travel agent? I agree. I thought that same thing because I was reading over the notes. I was like, this could

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Travel agents aren't that insightful. It already feels like a... They're kind of halfway gone anyway with TripAdvisor and all these other things. But now a little chat GBT.

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This could be a really good spoof to pretty funny. Oh, yeah. Such an ad guy. I am. But I do think about it. It has all the knowledge. If it can do go through like the deep web forums of stuff and get to pass like that first layer of Google search. Yeah. Oh, if you want to go to Bermuda, it's known for white sand and blue water. And find the hidden gems. Yeah. Like local things, local stuff. And I think that GPT can get there, especially if you ask the right prompts. Travel prompts, travel prompts, dot com.

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I'd buy that right now. Yeah, that's smart. If I was a travel agent and you don't wanna not have a job, like a year or two. Work smart not hard. You need to become the travel prompt person. Help them help themselves. Yeah, there you go. There's a new job for you. So, chat GPT whipping into everything. We got some Twitter news. Twitter has said only verified users will be able to access TweetDeck after 30 days. This is funky. Twitter has been rolling out a new version of TweetDeck globally this week with a full.

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Composer functionality, spaces, video docking, and polls. As of 30 days from this week, only verified users will be able to access TweetDeck. You're gonna see more and more of this. The paid, it's pay to play, maybe. It's like, no matter what it is. And we're gonna be interested to see how this, I just feel like there's, we continue to have more red tape with Twitter.

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and more hoops to jump through for things that you don't necessarily want. Yeah. And then you've got Instagram coming out here with threads. So exactly. It's going to be interesting how threads and Facebook continues to handle the verified and all that stuff, because that was hot and heavy for a while. And I thought this thought everybody was going to be blue checked. That hasn't really happened. Oh, I was in a podcast not this week. It was very interesting. And that's OK. So what's going on with that? And are they backtracking or is it just getting haulsed? Yeah. Yeah, I don't know. So pivot or who knows? I don't know. But

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Elon needs to be careful. I really do think he got involved in something he didn't know what to do with. I really do. Yeah. I don't think he's the right person for it. So it will be interesting to see. He empowers that CEO and gets the hell out of the way a little bit. Yeah. Obviously, he's a brilliant guy. Right. But do the things that.

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Bring attention to the platform in a good way as the CEO. And just because you're brilliant doesn't mean you're good at everything. True. I think that might say it all. There you go. You're welcome. And YouTube limits ad blocker usage in a new test. So they're running an experiment to limit usage of ad blockery by asking users to either turn off the block or get a premium subscription after three videos. Yeah. Duh. Duh. You either pay for it or don't.

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Someone's got to pay for it. I will say, yeah, I had the first experience. And I don't know the solution because I get it. Content's not free. You got to go through the ads. I do all that. But like last night with the kids, we did movie night on the boat. We're watching a movie we got. And we wanted to watch a preview of a certain movie that wasn't on the app. We were using like Disney app or something. They didn't have the preview built in. So we had to YouTube to watch it.

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and we're just trying to get a quick review, decide if we want to move it. And it was like four minutes of ads to get to the trailer. And I'm like, this is a little clunky. Yeah. When you need it fast. And maybe that's what it is becomes a subscription for 99. You get no ads on YouTube. I don't know. But.

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At that moment, I was annoyed. Yeah, I wanted that damn trailer right there. That's all it takes. I think that people really undervalue annoyance as a selling point. It's called friction. Right. And you get me annoyed in the right moment. Yeah, I'll give you my credit card. And exactly. I might would have bought what was on the screen quickly. If I was selling, if they let me watch the trailer quickly. We're trying to decide we've gone. And look, the Alford family, we got four boys.

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There's six of us trying to find the movie that everybody wants to watch is hard enough. I finally found one that kind of made it through. We'd spent about 18 minutes going through. I'm like, we already said, we're watching movies. Right. And so we just want to watch that damn trailer. And that's anyway, it's a problem sometimes finding the movie. Fact is, that's all we got for our social media news. And now we're on to marketing.

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Chick-fil-A, my favorite at the fast food restaurants, is beefing up their loyalty incentive with Code Moo Digital Game. Chick-fil-A is deploying its Cal mascots to boost its reward program with the launch of Code Moo, a digital game that challenges players to help take down the brand's burger slinging nemesis. This is fun. And shout out to my good friend and former client, Joe Ciricino, who's the VP of Marketing at Chick-fil-A. Used to be the VP of Marketing at Verizon Wireless.

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when they were actually good and kicking ass. Joe was a big part of that. And you hear me now. And now he's at Chick-fil-A kicking ass. This is fun, makes a lot of sense. I've always loved that campaign. Eat more chicken? Oh yeah. And I, it's just, it's fun. It's great because if you think about it too hard, it's so dark. Oh, it is, totally dark. They say kill the cows. Don't kill the chickens instead. That's so great. Exactly. Don't kill the poor cow. And then I reverse the order of that. Then, leg brain. But yes.

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Exactly. So chickens are OK. Code mule. But this is fun. You can play the game and bump up your loyalty tied to the app. And look, it's still the best fast food by a thousand yards. I haven't had lunch right now and now I'm probably going to eat a Chick-fil-A sandwich. Spicy chicken sandwich. Chick-fil-A has been pre-blessed. That's what I've that's the conclusion I've come to. That's why it's so good. Pre-blessed food.

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Preblessed. Backed food. DoorDash is launching its biggest app update in its history. So this is what got me. DoorDash has been around for 10 years. I don't think of it as being that old. I don't think that the internet's been around that long. And then I realized how old I am, but the app includes universal search, multiple carts, new navigation tabs. And this is what's cool about it. The ability to use Snap or EBT for online grocery payments to make everything easier. These updates are showcased alongside new merchant and Dasher features.

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and they came as the company works with more than 500,000 merchants of which 100,000 are outside the restaurant category. I like this and I'll say this, I use Instacart and for similar things, because sometimes I've had like multiple shopping experiences going on because I'm AD and I'll start shopping like at one store and then I'm like I want to go to I start doing something else and I empties the cart. So I'm in multiple sessions and multiple carts going on. Makes a lot of sense no matter what it is. Food.

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or merchants or whatever. This is for the lake, this is for home. Yes, but the ability to use Snap and EBT is going to open it up the demographic. It's going to be a big update. Anything that improves this experience of online ordering and the aggregation and curation of all these stores is great. So I'm sure this will have multiple benefits across the categories and demographics. We'll see how it shakes out. This next one is funny, but we'll read it first and then we'll go into why it's.

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problematic. Modelo dethroned Bud Light in America. And here's what the numbers have to say. So for the first time in two decades, Bud Light has lost its title as bestselling beer in America to Modelo. Now this is ridiculous because they are owned by the same company. It's all what? AB and Bev. So the mother company. Yeah. Yeah. It's just funny. I drink. It just makes you roll your eyes. I do. It's all going to the same bucket at the end of the day, but

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I think Bud Light's hopefully learning their lesson. Sure. And I do think, I do drink Bud Light Next. I think I'm like the only person that drinks it. Zero carbs. So I'm looking out for my girlish figure when I'm at the lake and I don't have 10 carbs, 10 beers in the day. I'd rather it be zero carb. Yeah. And it actually tastes pretty good. But we were just saying they could do a spoof on it instead of Bud Light Woke instead of Bud Light Next. There you go. What?

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There you go. Move work, but light awake. Yeah, even better. Yeah, asleep. I don't know, I got to sleep at the wheel when they didn't think about their demographic. But they could afford to. They're gonna, they're making so much money with Modelo now. It's definitely lasted longer than I would have even expected. The hangover pun intended for this. And they, I think they deserved it quite frankly, just not pay attention to the audience. Sure. It's not about the politics. It's about the...

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Marketing 101. No matter where you stand on the issue at hand, it's more about the stupidity of the marketing. But I want to see how long this plays out. And because they do have just have the brand awareness, the market share and all those things. So it's going to it's good linger. I don't know. It's certainly linger longer than they expected. But Abbeb is still making all the money. Yeah, they are one way or the other.

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Don't forget to roll off the pain. Roll off the pain. I come to this elbow. Sore muscles, I'm telling you, whatever ailment right off, forgets it's rolling on to the next one. Yeah, I will say this last thing I'll say about roll off the pain. I come so I had a huge splinter in my foot from the lake from the dock. You're falling apart. I know. And Nicole is doing. Nicole does the best at this point with four boys. Let's call it five kids, including me. The give we get splinters off the dock all the time.

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And I was debating, it was hurting like hell. I was almost like, can I use the CBD roll on this? But I don't think it's meant for an open wound. But it might help your skin get it out. You know what I mean? I don't know. I wouldn't advise that, but I didn't do that. But it did make me think. But you thought about it. Because now, because it's working so good, I'm like, can it work for everything? You're like, wow. Miracle salve, you remember? You're gonna start eating it. No, it's the gummies of the floor. Just put some salve on it. Oh, like Aquaphor, just put Aquaphor on it. Yeah, exactly. Anyway. Could be good for tattoos. Yes.

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There you go. We'll test that out. Learn more about everything we're doing at theradcast.com. Don't forget to subscribe to the YouTube channel. If you look up Radcast, you'll find us. We'll pop out first and number, the big thing to remember is we're the number four marketing show on Apple today. And we're gonna hit number one in the next two weeks. I feel it coming. You know where to find us, Christina Yassi, we'll see you soon. Hopefully. Yeah.

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Sorry, Ryce, on the ones and twos, I'm Ryan Alford. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.