Whats up guys!
Buckle up because this episode of Right About Now is a goldmine for anyone in the digital marketing or content game. I recently sat down with Nick Gernert, the CEO of WordPress VIP, to talk about the evolution of WordPress, the rise of AI in content management, and what it really takes to dominate in the world of digital strategy today.
Nick didn’t just bring the goods—he dropped insider knowledge that most CEOs keep under lock and key. Let’s dive into what you need to know.
⚡️ Top Takeaways from the Episode
(1) AI Is Here to Help, Not Replace
Everyone’s buzzing about AI replacing humans, but Nick set the record straight: AI is a tool to supercharge your creativity, not take it away. The brands winning right now are using AI to make their teams faster and more efficient, not to cut corners.
Insider Tip: Start using tools like ChatGPT for brainstorming, optimizing headlines, or generating SEO-friendly content outlines. But remember, the human touch always wins so don’t over do it.
(2) WordPress Powers the Digital World
Did you know WordPress powers 43% of the top 10 million websites? That’s not a fluke. They’ve mastered the balance of accessibility and scalability. For marketers, this means the infrastructure you choose matters as much as the content you create.
Insider Tip: If your site isn’t on WordPress yet, consider making the switch—especially if you’re scaling. It’s a no-brainer for SEO and enterprise-level capabilities. All of our webpages here at Radical are hosted on Wordpress with a ton of customization availability.
(3) SEO Isn’t Dead—It’s Just Smarter
Nick reminded us that SEO isn’t about stuffing keywords anymore. Google is smarter, and your content should be too. Focus on topic clusters and E-E-A-T (Experience, Expertise, Authority, Trust) to rank higher.
Insider Tip: Double down on video and multimedia content. Google loves it, and so do your users. Short-form video is your best friend for engagement and conversion right now.
🤫 Insider Secrets to Win Big in Digital Marketing
(1) Build a Strong Content Foundation
Content is king, but distribution is queen—and she runs the show. Focus on creating evergreen, high-quality content that you can repurpose across channels.
(2) Lean Into Micro-Influencers
Forget chasing mega influencers. Micro-influencers with smaller, engaged audiences often have higher ROI. They build trust faster and drive better results.
(3) Master the Funnel, Own the Game
Most businesses fail because they don’t know how to build a killer funnel. It’s not just about capturing attention—it’s about nurturing relationships and driving action. Invest in tools that help you track the customer journey from first click to final sale.
Ready to Dominate?
🎧 Listen to the full episode here: Nick Gernert Talks AI, SEO & Digital Strategy
📈 Join my exclusive newsletter for digital marketers: Subscribe Now
🎯 Need help with your personal brand? Let me show you how to build a seven-figure empire: Get Started
Let’s make this week a big one. Apply these insights, stay consistent, and keep evolving. As I always say: if you’re not growing, you’re dying.
Catch you on the next one!
Cheers,
Ryan Alford
Host | Right About Now
CEO | Radical Inc.
Sponsored by
Check out the #MadePossibleByFertilizer Digital Contest!
