What’s up, everyone!
In our latest episode of Right About Now, I sat down with Matthew McGrory, CEO of Arwen.ai, to dive into the ever-evolving landscape of social media. We discussed Elon Musk’s vision for X, the balance between moderation and free speech, and how AI is shaping the way brands engage with their audiences.
Matthew shared insights into how companies can better protect their brand while still allowing open conversation—and why social media’s next frontier is all about real-time, intelligent engagement.
🔥 Your Key Takeaways
(1) Should brands control what appears on their feeds?
The debate over moderation is heating up, with some arguing that brands should have total control while others believe in an open-for-all approach. The key question is: where should the line be drawn?
Your Move: Consider how moderation impacts your brand’s online presence. Are you creating a welcoming space for engagement, or are you potentially alienating your audience?
(2) How AI is helping businesses discover hidden customer insights
AI-driven tools are now capable of scanning vast amounts of social media interactions to identify valuable trends and sentiment—helping brands connect with their customers more effectively than ever before.
Your Move: Start leveraging AI-based analytics to better understand what your customers are saying about your brand and industry. Explore platforms that can provide you with real-time audience insights.
(3) Why social media is becoming the new "digital mall" for commerce and conversation?
Social platforms are evolving beyond engagement into full-fledged marketplaces, where brands can sell directly to consumers while fostering a sense of community.
Your Move: Evaluate whether your brand is fully optimized for social commerce. Are you making it easy for customers to discover and purchase your products directly from social media platforms?
🤝 Connect with Matthew
Want to learn more about how AI can help protect and grow your brand? Find Matthew on LinkedIn and learn more about what Arwen can offer you.
So, What’s Next?
🎧 Listen to the full episode here: Moderation vs Censorship & Helping Brands Safely Navigate Social Media w/Matthew McGrory
🚀 Want to join The Radcast Network? Let's Get Started Today
For more episodes that challenge the status quo and get you thinking, follow Right About Now on Instagram and YouTube.
Stay ahead of the game—follow us for more REAL talk on business and marketing.
Cheers,
Ryan Alford
Host | Right About Now
CEO | Radical Inc.
Sponsored by
