What's up, everyone!
What if brands weren’t just logos but voices guiding business decisions? What if digital ownership was truly verifiable? What if work was built around progress, not productivity?
In our latest episode of Right About Now, we dive deep into these questions with Jaime Schwarz, founder of Brand Therapy and the world's oldest NFT patent holder.
Your Key Takeaways
(1) Redefining Business Identity and Decision-making
By personifying brands as active participants in decision-making, companies can create more meaningful, value-driven strategies that resonate with consumers on a deeper level.
Your Move: Consider evaluating your brand voice and assessing whether it aligns with the values and long-term vision of your company.
(2) Why Digital Ownership is About More Than Just NFTs (and how it will shape the future)
Digital assets now have a verifiable identity that extends beyond traditional collectibles, allowing businesses and individuals to retain control and add value over time.
Your Move: Explore how digital ownership could impact your industry—whether through tokenized assets, digital twins, or blockchain-based authentication.
(3) How Co-creation and Co-legacy Building Could Reshape Industries
Instead of simply consuming, individuals are now actively shaping brands and products, shifting the traditional model of business toward community-driven value creation.
Your Move: Think about ways you can involve your audience or customers in shaping your product or service. Engaging with your community in co-creation efforts can drive long-term brand loyalty.
“We’ve been stuck in late-stage consumerism, defining ourselves by the brands we wear. But what if instead of just consuming, we added value? The future isn’t just about ownership—it’s about legacy.”
Jaime Schwarz on the Shift from Consumerism to Co-Creation
🤝 Connect with Jaime
Jaime’s insights are reshaping industries—from branding to blockchain, from startups to storytelling. Whether you’re an entrepreneur, marketer, or just curious about where the digital economy is headed, this conversation is packed with game-changing ideas.
Find Jaime on LinkedIn or explore his groundbreaking work on his website.
So, What’s Next?
🎧 Listen to the full episode here: The Shift in Digital Ownership: Exploring NFTs and Brand Therapy with Jamie Schwarz
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Stay sharp, stay hungry, and let's reach that next level.
Cheers,
Ryan Alford
Host | Right About Now
CEO | Radical Inc.
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