What’s up, everyone!
If you don't have attention, you have nothing. No audience, no engagement, no trust. This week on Right About Now, Ryan sits down with Steve Pratt, author of Earn It: Unconventional Strategies for Brave Marketers, to break down how to truly capture and keep attention in today's crowded digital landscape.
Your Key Takeaways
(1) Attention is the Starting Line
If no one is listening, you're invisible. You need to grab and hold their focus quickly, or they'll move on to something else.
Your Move: Identify one key platform where your audience spends the most time and focus on crafting content that grabs their attention within the first 5 seconds.
(2) Bravery in Marketing Pays Off
Safe content is forgettable; bold content builds brands. The most successful brands take calculated risks that make them stand out in a crowded marketplace.
Your Move: Audit your current content and pinpoint one area where you can take a creative risk this month—whether it's through messaging, visuals, or format.
(3) The Riches are in the Niches
Super-serving an underserved audience can create massive impact. By catering to a passionate and specific group, you cultivate a loyal following that values your content.
Your Move: Define your core audience more specifically. Who are they? What do they truly care about? Adjust your messaging to speak directly to them, rather than trying to appeal to everyone.
(4) Forget Short-termism
Long-term brand building wins over fleeting sales tactics. Consistency and patience in delivering value will always outperform chasing quick wins.
Your Move: Shift at least one marketing effort from a short-term sales push to a long-term engagement strategy—whether it’s a podcast, community building, or valuable content series.
“You’re either earning attention, or you’re getting ignored.” With endless content competing for eyeballs, only those who truly deliver value will cut through the noise. Check out Steve's book, Earn It, and learn for yourself how brands have mastered content that doesn’t just grab attention, but keeps it.
If you'd like to get to know Steve better, check out his website or find him on Instagram and LinkedIn.
So, What's Next?
🎧 Listen to the full episode here: Earn It: Unconventional Strategies for Brave Marketers
📖 Grab a copy of Earn It by Steve Pratt: Buy Today
🚀 Need help building your brand? Let's scale your business and get you to the next level: Get Started Now
At the end of the day, it’s about delivering something people genuinely want. Are you earning your audience’s attention? For more episodes that challenge the status quo and get you thinking, follow Right About Now on Instagram and YouTube.
Stay sharp, stay hungry, and let's reach that next level.
Cheers,
Ryan Alford
Host | Right About Now
CEO | Radical Inc.
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