Right About Now with Ryan Alford

What’s up, everyone!

Back when I first launched my agency, I thought adding perks and building out a full team was what “real” businesses did. But I quickly learned that bloated overhead doesn’t equal success—it just adds complexity. Running lean, like Ben Glinsky does, is the smarter play, and I wish I’d learned that sooner.

This week on Right About Now, I sat down with Ben, the founder and CEO of LiveGood, a $100M company that's flipping the supplement industry on its overpriced head. Ben's not just talking the talk. He's running lean, staying gritty, and growing fast with a team of two, no payroll bloat, and a laser focus on transparency and value.

This episode is a masterclass in staying lean, building real trust, and scaling without selling your soul. From zero-marketing to affiliate-powered rocket fuel, Ben's proving that you don't need a C-suite army to disrupt a $200B industry. You just need grit, clarity, and the courage to do things differently.

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🔥 Here’s What We Hit

Lean Is the New Loud

Ben runs LiveGood with no bloated exec team and minimal overhead. His highest-paid employee is the warehouse manager. Cutting the fat doesn't just increase profit margins—it creates speed, clarity, and competitive edge.

Your Move: Audit your org today. What roles are truly essential? Eliminate the noise and focus on output.

Stop Faking Transparency

LiveGood shows every ingredient and testing certificate right on their website. No proprietary blends. No secrets. In an industry flooded with marketing spin, real proof builds unshakable customer trust.

Your Move: Open up. Start listing exactly what goes into your product or process. The truth sells better than spin.

Build for the Broke, Not the Ballers

Ben's Costco-style membership model lets anyone access premium supplements for a few bucks above cost. While others chase margins, LiveGood chases loyalty through radical affordability.

Your Move: Rethink your pricing. Are you building something people want, or something they can actually afford?

Grit > Grades

Ben and I agree: Grit is the #1 predictor of success. Not IQ. Not funding. Just the relentless will to figure it out. Grit keeps you moving when plans fall apart, funding runs out, and everyone else quits.

Your Move: Do a gut check. Are you really putting in the reps? Or are you outsourcing your grind?

Fall in Love with the Problem, Not the Product

Too many entrepreneurs forget why they started. Ben stays obsessed with solving industry-wide issues, not just pushing SKUs. Loving your product can blind you. Loving the problem keeps you customer-focused.

Your Move: Revisit your origin story. What problem were you born to solve? Get back to that.

🤝 Connect with Ben

Ready to stop bloating your business and start building with purpose? Ben Glinsky just showed us how. Check out Ben’s company at LiveGood.com and give them a follow on Instagram: @livegood_company

Want to go deeper? Learn about their $10/month membership model and view full product transparency online. Supplements without the sleight of hand.