What's up, everyone!

Imagine quitting your job to sell cookie dough at a farmer’s market, only to build a thriving brand producing over 1 million pounds of cookie dough a year. That’s exactly what Jimmy Feeman, co-founder of NoBaked Cookie Dough, did. Alongside his wife Megan, they turned a simple childhood indulgence into a powerhouse dessert brand, proving that sometimes the best businesses start with what you love most.

In this week’s episode, Jimmy shares how they scaled from an apartment kitchen to a factory in Chattanooga, producing up to 40,000 pounds of cookie dough every month. He also reveals why saying no to mass retail and staying laser-focused on their brand identity has been key to success. Plus, we dive into their latest capital raise and why NoBaked is on a mission to acquire and scale other great brands.

Listen on Spotify

🔥 Your Key Takeaways

(1) Why Starting Young is the Best Time to Go All-in on Entrepreneurship

When you're young, you have fewer obligations, more flexibility, and a higher tolerance for risk. Starting a business early means you can fail fast, learn quickly, and still have plenty of time to pivot and grow.

Your Move: If you've been considering a business idea, start exploring ways to test it now, even if it's just a side hustle.

(2) How Jimmy & Megan Survived (and Thrived) as Business and Life Partners

Running a business with your spouse isn't easy, but full transparency, shared goals, and mutual trust can make it work. Jimmy and Megan learned to communicate openly, delegate tasks based on strengths, and push through challenges together.

Your Move: If you're thinking of going into business with a partner (spouse or not), have a serious conversation about roles, responsibilities, and expectations upfront.

(3) The Real Challenges of Scaling From $1M to $10M—and Why it’s Harder Than You Think

Getting to $1M can feel like a sprint, but scaling beyond that requires deep strategy, strong infrastructure, and significant financial planning. Many founders underestimate the operational challenges of maintaining profitability while growing.

Your Move: If you're scaling a business, focus on solidifying your processes before expanding too quickly. Are your operations ready for 10x growth?

(4) How Living in a Converted School Bus Led to Major Business Breakthroughs

Jimmy and Megan took an unconventional approach to running their company remotely, living and working from a converted school bus. While it presented challenges, it also forced them to optimize their business for efficiency and adaptability.

Your Move: Challenge yourself to work in a new environment for a week—sometimes stepping out of routine sparks the best ideas.

(5) Where to Find NoBaked and Get Your Hands on the Best Edible Cookie Dough Around

NoBaked is available nationwide through select retailers like The Fresh Market and instant delivery services like DoorDash and GoPuff. Their strategy is to go deep, not wide, focusing on high-quality customer experiences rather than mass distribution.

Your Move: Support innovative brands like NoBaked by seeking out their products and leaving reviews to help them grow!

No Brakes, NoBaked—just pure entrepreneurial energy 💪