Right About Now with Ryan Alford

What’s up, everyone!

Back when I first started building my personal brand, I remember almost never hitting publish on my first posts. I kept thinking, “What if this tanks? What if people think I’m full of it?” But those first posts got more and more engagement than anything I’d done up to that point—and it sparked my first real community online.

You could know every strategy. You could read all the books. You could even have a mentor. But if you’re still stuck worrying what your friends think when you post on IG, none of it matters.

This week on Right About Now, Ryan sits down with real estate investor and TV personality, Pace Morby, for one of our most action-packed (and mindset-altering) episodes ever. The theme? Mindset > everything else.

Listen on Apple Podcasts

Listen on Spotify

🔥 Here’s What We Hit

Why Marketing is More Than Just Social Media—it's Your Personal Brand

Pace breaks down how everything you do, how you show up, what you say, and how consistently you say it, shapes your brand. It’s not about flashy posts, it’s about showing people who you really are.

Your Move: Pick one platform and commit to showing up 3x this week. Share what you’re working on. Even if it’s messy.

How “Your Vibe Attracts Your Tribe” is More Than a Cliché

Your content won’t speak to everyone... and that’s the point. The more honest and authentic you are, the more you'll attract people who actually resonate with your message.

Your Move: Post something real today: a lesson you’ve learned, a challenge you're facing, or a behind-the-scenes moment.

The Wild Story of Robert Allen vs. the LA Times (and how he bought 7 properties in 72 hours with $100)

This one's legendary. Allen flipped the media’s challenge into the best free PR campaign of all time and proved mindset and hustle trump circumstance.

Your Move: Think of a bold way to tell your story this week. What challenge can you flip into content that gets people talking?

How Pace Built a Brand so Strong That A&E Came Knocking for His Hit Show: Triple Digit Flip

He didn’t chase TV. He simply documented everything—successes, failures, and the day-to-day. That transparency became leverage.

Your Move: Start your own “real deal” series. One post per week showing something real you’re doing in your business.

Why Masterminds are the Costco Membership of Networking (Trust Us, it Makes Sense)

The $99/year filter isn’t about the cost, it’s about who you meet once you’re in the room. Masterminds=the highest ROI network play.

Your Move: Research 2–3 mastermind groups or communities in your niche and apply to one by the end of the month.

🤝 Connect with Pace

Want more from Pace? You can find him on Instagram (@pacemorby) where he shares real-time tips, behind-the-scenes looks at deals, and straight-up fire content on creative finance.

🌐 Website: pacemorby.com