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Weekly Marketing and Advertising News, August 20, 2021: Pepsi VS Coke: The Brand War Continues
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On The Radcast, Ryan Alford, Josh Hill and guest Joe discussed upcoming episodes, the Crypto Resurge, Apple's photo privacy and Pepsi versu…
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Weekly Marketing and Advertising News, August 20, 2021: Pepsi VS Coke: The Brand War Continues
August 20, 2021

Weekly Marketing and Advertising News, August 20, 2021: Pepsi VS Coke: The Brand War Continues

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On The Radcast, Ryan Alford, Josh Hill and guest Joe discussed upcoming episodes, the Crypto Resurge, Apple's photo privacy and Pepsi versus Coke Zero Sugar in their weekly marketing and advertising news update.

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RIGHT ABOUT NOW

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Josh Hill with guest Joe discuss the upcoming episodes with Coffey Anderson, Andy Murphy, Tyler Rich, and recap episode with Spencer Pratt. They also dissect the Crypto Resurge, Apple’s photo privacy, and more…

This week's marketing and advertising headlines:

  1. Pepsi urges consumers to 'break up' with Coke Zero Sugar in latest challenger move - Marketing Dive
  2. Facebook reveals most widely viewed content in News Feed
  3. General Mills is celebrating the 50th anniversary of its Monster Cereal brands - Count Chocula, Boo Berry and Franken Berry in retro-style packaging, Frute Brute and Yummy Mummy will be included in a new Monster Mash cereal that combines all five brands.

If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford |

Transcript

00:00

can bring in all people inside, but do they really have the diversity and the knowledge that most agencies have? I've been in that situation before where it yeah, just being told no, that does you know, that's too much or that's whatever. You can only get that so many times before you're like, well, I guess awareness. Yeah, like peak awareness and intense happening right now.

 

00:28

You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, August 20th. I'm Ryan Alford, your host. I'm joined by Josh Hill and Joe Hamric from Joey, Joe and Sean. Just Joe today. Yeah, no Joey or Sean. I feel good, but I feel lonely a little. Yeah. That makes sense.

 

00:57

We'll try to keep you comfort. OK. Keep you comfort or give you comfort. I think both of us appreciate both. Keep both your comfort and and give it. I mean, if you see me holding hands with Daniel, just ignore it. Just do it out of frame. Yeah, it's about it's about my personal. Yeah. Well being. How's everyone? Pretty good. Pretty good. Sad without Joey, I brought this mug for him. He was wearing a Amoeba music shirt yesterday and he told me to bring the mug and then he doesn't show up.

 

01:27

Classic Joey. I'll give you a bell for the, uh, bringing the mug at least. I appreciate it. Yeah. So, uh, it's been a good week. Uh, the Radcast is hot. It's warm, warming up. Coffee Anderson heats it up on Tuesday. He's coming out Tuesday. Just looked at some of the assets from that. The energy was, uh, intense. Yeah. Uh, he was excited and I was excited. And so I think we were yelling at each other half the episode. But like, but like.

 

01:56

You know, like two bros, like getting, you know, like into it, you know, like in a positive way, not just to negative energy, tons of energy. But no, he was awesome. And so go check him out. Mr. Red, White and Blue, Google it. Great song. Right now. Yeah. Yeah, please. Joe, do it right. Right this second. OK. But yeah, that comes out Tuesday. And, you know, the teasing episode that's going to come out in three or four weeks. I was talking to the guys pre episode. We had Andy Murray, who's a renowned.

 

02:27

mental performance expert. Yeah. I'm sure I'm butchering those words somehow, but uh, neuro-linguistic programming. And I lost my mind a little bit, literally. Yeah. Even you were explaining it to us earlier. I put a little part of my brain died. I think I'm trying to understand it. It was your, it was your alter, your subconscious going, Oh no, I do, you're not supposed to know this. Yeah. Shut it down. Yeah. So, uh, yeah, I looked at that episode a few weeks. It was fun. And Monday, Tyler Rich.

 

02:57

Pretty hot country music artists folks coming on on Monday. Episode released probably three to four, we're about four weeks out now. So, uh, coffee Anderson Tuesday. Hope everyone enjoyed Pratt daddy Spencer Pratt. That was this Tuesday, this past Tuesday. I've always enjoyed that episode. Spencer was pretty transparent about his journey on the Hills, everything he and company went through and being the bad guy and playing that role and somewhat regretting it, but

 

03:26

You know, turning things around and we're helping him with PrattDaddy.com sell more crystals. I thought that was a super interesting where he's talking about being the villain, and but he kind of felt like he did it wrong a little bit. Yeah. Like he could have. That was pretty interesting. Yeah. You know, they're they kind of told him to hand that up a little bit. And he kind of ran with it and it made him. Popular, sure, maybe unpopular, as a keyword, the heel, he was the heel in wrestling, you know. Yeah. Yeah. And.

 

03:56

I get the infamy sometime. Any press is good press. Is that what they say? Well, I still almost in any press is good press. You know, Jared Subway. Yeah, it's kind of the classic example. That is not good press. Definitely one example where it's bad, bad, bad press. Speaking of Jared, I'm going jumping ahead in our outline. But speaking of Jared, so Apple's under a lot of heat. If you guys seen this in the news.

 

04:25

They're going to be scanning photo libraries. And if they see signs of child abuse photos, they have some algorithm or something. You know, they're going to report that. And like, you know, on a surface like that's that's a good thing. You know, like who wants child abuse? But it's like they're if you seem to all these commercials about how private they are and all this stuff and they're scanning your photos. So they're going to look like it's not as bad as it seems. It's it's scanning the metadata. So like

 

04:54

there's like a string of code and if it matches to a photo that they already have in their database that they're looking for and they find it on your phone and if they have, I think at least two or at least two or three photos that have that same tag like code tag, that's the only time it'll like move anywhere from your phone, which is the slippery slope, though. Yeah. Anytime you have like something that's like communicating like with a device from a like

 

05:24

Yeah, across the Internet. It's like bring this ball out of security issues. But again. Anytime you have the cloud, if you have your like auto upload, I photo thing turned on, you're just not secure anyways. No, right. If you're on I photo, you think it's secure and you don't think anybody's looking, then I got some ice in Iceland. I like, yeah, but in all seriousness, it's like, it's a total slippery slope. Like, look, the road to hell is paid with good intentions. Nobody wants.

 

05:53

child abuse as a father of four boys, I'd murder someone, you know, over something like that, probably literally and figuratively. I don't, I'm not even going to take that back. Sure. But at the same time though, it's like, that where's the privacy? Where is anything? You know, if they can just, and I know they're just looking for code and not necessarily viewing, you know, Roger in the back rooms, not viewing everyone's photos, but it's like, I mean, you can also like, like can someone plant

 

06:20

those things on your phone too. Like, I don't know. We get into a conspiracy. Because the government never does anything wrong. So to be clear, it's Apple runs the government more so than the government runs the government. It's like pictures like not your own pictures. It would be pictures that you downloaded or something for the Internet. Yeah, I think so. So the pictures I have of me punching the shit out of my kids. Right. I need to erase those. Yeah. OK. Yeah. OK. Yeah. That's all I need to know. Bottom line. OK. OK.

 

06:49

All right, let me I'll do it later. It's fine. Yes, you can't beat him. You shouldn't. They're campaigned about that. Yes, you can't eat them or something. I think so. I was like a T-shirt on a poster somewhere. No. Oh, boy. Yeah, we're making light of a very serious. But my bigger issue is just the photo sharing, you know, like, I don't know. This seems like a big brother.

 

07:18

So ironically, it's another one, I guess. Yeah, sort of. You guys into crypto? Yeah, I've got some. Yeah. A little crypto had a little bounce back last couple of weeks. Bitcoins up XRP's up Dogecoin, these are the ones I own. So I put them on board. Dogecoin. Finally positive on Ethereum again. Kind of break even on Bitcoin. Yeah. Nice. I have some EOS. I don't know if you guys have heard of it. I don't have any of it. I have a little bit of it. How's it doing? It's OK. It kind of almost follows.

 

07:47

What Bitcoin does. Yeah. It's just, I mean, obviously everything kind of is a little bit, but she, but you know, I have some of that. I think we talked, did we talk about this already? Oh yeah. I have like 1.5 million shares and it's like 001. Hey, in case it goes a dollar. Yeah. If you're in a good position, I'm all set. But social holidays. So, uh, yesterday was world humanitarian day. Do you guys do anything? Ooh, humanitarian. The opposite actually.

 

08:16

Yeah. I didn't know that. Oh, is there a day that I'm not doing something humanitarian? It's a great point. Yeah. It's a great point. The what are you supposed to do? Like, are you just supposed to? What's the call to action for the humanitarian day? I got I didn't go like the website or anything like you celebrate. Do something for the world, like, you know, send money to a, you know, like Haiti, like some one of the more serious causes going now. Like, yeah, there's probably a national volunteering day. So that would be on that day.

 

08:46

Right. Maybe just schedule that volunteer like thing on this day so that when it comes to volunteer day, you're ready for both. That's yeah. As always, two birds. Yeah. I've been a good, yeah, good day. It was and I actually brought everyone a gift. Oh, because you know what today is? What is Friday? It's Friday. OK, but it's also National Lemonade Day. Oh, boy. So in Hollywood.

 

09:16

Was it gonna bring country time? Sure, why would you? We've got Mike's hard lemonade. He sure is. He is. Oh. Oh, take it up. And I caught it. That's gonna blast all over the place. It's not going down. Oh, Daniel brought you one too. Is Daniel old enough to drink? Oh, I almost dropped it. He just looks young.

 

09:37

So yes, it's National Lemonade Day. I will say they are quite slippery. I just be a little bit careful. Mike's Hard Lemonade. I haven't had a Mike's Hard Lemonade in a while. I'm not. This is a Mike's Harder. Is it harder? Oh, it's harder. Hey, harder. I want to get it. Oh, it's OK. That's what happens when you catch a video. Yeah. Tossed Hard Lemonade. Now it looks like I beat myself, which is great. Mike's Harder brings me back to childhood.

 

10:03

I mean, as good as I remember. Yeah, boy. That is something else. Yes. Hey, well placed. So, yes, today is National Lemonade Day. So if you're out there, go have a hard lemonade. Today's podcast brought to you by Mark Bikes Hard Lemonade. You can you can pay for the sponsorship later, Mike. Yeah. Just making the check out the cash. Yeah, we'll be fine. Yes, we'll we'll throw it into our World Humanitarian Fund.

 

10:32

This is all coming together very well. See how this all comes together? Yeah. And, you know, just so you're aware, tomorrow is Senior Citizens Day. So, you know, take care of your senior citizens tomorrow, as long as you do it tomorrow. Isn't every day really Senior Citizens Day when you think about it though? Yes, it's kind of always their time. Great point. It's a great point. So, call your grandparents. Tell them you love them if they're alive.

 

11:02

All of mine have passed, unfortunately. Mine have as well. You get old enough, they. I'm a grandparent or grandfathers. You are a grandfather. Is that what you said? Yes, and I also have my grandfather. OK, fantastic. That's good. Good. What's that column? And wish him a happy senior citizens day. Will do. Assuming he's a senior citizen. Yeah, I know you're 14, so like 27, 28 is my age. I'm actually Josh's great father, so.

 

11:29

Oh, it's an eye opener here on the Radcast. It's a reveal. It's a Mori style reveal. Yeah. Mori, Mori Povich is here. Josh, we've got a surprise for you. That'd be a good guess to get on the Radcast, actually. Like Mori Povich. I like to get him. He's still alive. Yeah, for sure. For sure. Springer would be good. Springer. Oh, yeah. Jerry Springer. He's a character, that guy. I know. Getting to talk about all kinds of stuff. I'm on TikTok. Did you? Yeah. He has his own TikTok? Yeah, he's got TikTok. Is it good or is it? It's fine.

 

11:59

Okay, fair enough. That's good. It's passing grade. Yeah. He was the mayor of Cincinnati, I think, at one point. He was a politician. Recently? No. Or before he got into, you know, maternity test. Before he, before he trashed his whole reputation. Yeah. Or maternity test. Is there maternity test or a paternity test? Well, you would think maternity, you would probably know that. Who's the mother?

 

12:25

It's a new angle for the show. It only takes one sip of Mike's Heart Lemonade. Mike's Heart Lemonade. The one for me. Yeah, it's the only one for me. Oh, my God.

 

12:42

Your host is lost it here today. Works fast. One sip and Joe being funny. 99% alcohol by volume. What's that? Is that good or not? Yes. So, uh, this is a self-serving news a little bit, but, um, the marketing dive, we're going to give them credit. I love the marketing dive. They, they help us with lots of articles. So try to give them more credit. We find some stuff by them. They have an article. About how.

 

13:11

Big agencies are bringing more internal creative resources in house, are still turning to agencies for help with culture, which makes sense. Yeah. You know, you can bring in all the people inside, but do they really have the diversity and the knowledge that most agencies have? So, um, I thought that was interesting and acknowledgement with even

 

13:38

A lot of the stuff going in in-house with a lot of these brands. So, uh, and I think that is still lit. Like, you know, I get asked that a lot, like, Hey, you know, what do you think about, you know, in-house agencies? And it's kind of, I don't, you can't fight progress. Like it's fine, but I just don't think you can recreate the. Energy and ideation and creativity and cultural, because it just seems like.

 

14:06

The culture within the agency even breeds a different mindset. As soon as, I mean, I always used to joke that, you know, good ideas go to die. You know, like some brilliant creative person, if they go work within the halls of a Pepsi or a Taco bell or something, they're asked a year later, the least creative person you know, like, because you get in the bureaucracy of all the meetings and all the red tape once you work for the brand.

 

14:33

And when you're outside of that, you're freed up to push the envelope and maybe not every idea passes or every cultural relevant thing gets through to the brand or whatever, but you're at least pushing the envelope more so than when you're in the, the four or 20 walls of. Corporation X. Yeah. I agree. I've been in that situation before where it, yeah, just being told, no, that does, you know, that's too much or that's whatever. You can only get that so many times before you're like, well,

 

15:03

I guess, fuck it. Yeah. And you shut it down. And so you stop kind of the, you don't stop thinking about it, but you stop raising your voice and then the agency can kind of continue. Yeah. Give a shit. Yeah. I feel like a lot of agencies or people who work in social a lot are like a little bit more better, like more better. More better. Perfect. Getting out of their own like world and their own feed because the amount of times like,

 

15:33

people within a business and will be like, well, I don't see any of that on my feed. So it must not be happening. Or like, oh, I don't use TikTok. So I don't think it's a really popular platform. Or like, oh, I haven't seen that kind of trend. So like, obviously it's not a trending thing, but you go click on it, it's got like 1 billion views. Like you gotta get out of your own world. Like you're not gonna, your interests don't like translate to everyone. And I feel like agencies are a little bit kind of more in tune to that when they're working with multiple brands, multiple platforms.

 

16:03

It's a generational thing to definitely if you have a boss that's not as cool as, you know, Ryan. Yeah. But, you know, that's, you know, 60, let's say, say in their 60s or something like that. They don't get take talk. They don't get probably I've had one that didn't get texting. I've had a boss tell me, don't text me. Just call me. Don't text. Come on, guy. Yeah. Let's say come on. Yeah. Yeah. I don't want to. Hey, I don't want to talk to you. You know, that's the real problem. Yeah, that's the biggest problem.

 

16:33

B, just learn how to use your jitterbug. You know what I mean? Jitterbug, nobody gets that one. The big phones for senior citizens? Senior citizens? Yes. Thank you, Ryan. Tying it all together. I thought you were gonna hang me out to dry on that one. Yeah. Perfect. I'll give you a bell for it. I deserve it. I thought there was also an interesting quote that goes right in line with a topic Josh and I talked about a few weeks ago. Barbara Yolace from Ludwig Plus. Not Ludwig, Ludwig Plus.

 

17:02

agency, all women owned and operated agency, by the way. You said brands who are consistently nurturing their marketing channels, even when times are good, they've got to con they cannot relax. They got to continue to put, keep the gas on the pedal, but it's actually when they should be pushing the brand lever even more, which is what we talked about, like how, you know, you can, when sales are good, time's good, like, okay, yeah, we can.

 

17:32

We stop marketing or restart it now. Bleed top of mind is is awareness is fleeting and you double down while times are good to kind of keep your seat at the table. Yeah, I feel like it's good to. Without getting like to like self-destructive here, but like you got to keep a little bit of like. As a brand or a company, you are. Eventually forgettable and you are eventually like replaceable, like.

 

18:02

You're probably not going to be the most unique. You might have your own spin on whatever you're offering, but someone else can do it. Uh, and so if you're doing well, like people get curious, like you're not forefront, like people will go looking elsewhere. Yeah. Totally right. Couldn't say my best. Couldn't say it any better. Certainly didn't right there. Yeah. Thank you, Josh, for saying it much better. Uh, what's, uh, what's on the tick tock radar?

 

18:32

Josh, oh, man, so many things always as always. The cleaning, the cooking big fans, but one trend I've been loving that's kind of wrapping up is. The intro, like the intro song for the Reba show that that came up for some reason, it's just like the lyrics like a single mom who works two jobs, who loves her kids and never stops. But it's all these people using it for like.

 

19:00

Oh, I just like washed one dish and so I'm talking about how I'm like, I'm the single mother of the apartment, like my roommate, like cleaning up after my roommates because they will throw things away. It's like how hard of a job it is to like work. I saw like one guy who was like, he was like just around like the house, just like cleaning things the dumbest way possible. He's like vacuuming out the inside of his stove and like all these things. He was like, he's like talking about how he's working so hard and like I saw someone who's working from home and just like sending one email

 

19:30

430 is the only thing you did all day. It's like being the provider of the household by doing that. That's that hits a little close to home for me, actually. I don't like that one. It's like the last one. Yeah, that's what you did yesterday. My out of office is on from 830 to 445, and then I'm on from 445 to five. It really started wrapping up when this one this one guy got a wig and then did his makeup. He basically did a whole like drag like thing.

 

19:59

and looked exactly like Reba in the freakiest way. Oh, God. Like he did a few videos of that. And after that, everyone was like, we can't really top. Yeah, just kind of this guy went above and beyond. We're going to wrap this up here. Oh, Reba. How's it going, Reba? Got a lot of Reba albums. Yeah, even even Reba made one records. Yeah, vinyl. Yeah, I got a lot of Reba on vinyl. Oh, it's my passion. He gets around.

 

20:28

A record. That's what I heard. What was that? Office space? Office space. Oh, yeah. It's the Bone Roller Coaster. Oh, yeah. These are the old face. I love that movie. Yes. We can do an episode that's just like movie quotes. We just try to communicate only in only in only in movie quotes. A lot of dead air, probably. Shit. Blank moments. Yeah. Cool. There's your tick tock.

 

20:57

Update for the week. So moving to the news, the real news, article one, which also comes to the marketing dive is a little bit of everywhere, but I'll give marketing dive credit for it. So pep, so here's the, you know, Pepsi and Coke are always, always fighting like two little bitches, cats and dogs, two big bitches. I don't know. Very large bitches. Um, but, uh, anyway, Coke is.

 

21:23

reformulated Coke Zero, I think, for the second or third time, supposedly. I haven't tasted the new one. And I'm a Coke Zero fan, actually. Uh, the Pepsi is going out of their way since they're reformulating anyway. It's a good time for you to break up with your Coca-Cola. Sure. They're urging people to break up with Coke with the hashtag, my Coke breakup.

 

21:51

I don't know. Yeah. I don't know if it's a lot of us take that at a center for I've had a couple of addiction or is this it's a darker turn when it turns out that your hashtags already for people like in recovery and stuff. Yeah. Yeah, I know. Oh, yeah. Let me tell you about my coke breakup. Yeah, it's well, it is clean. And then the next post is just I had a relapse right before this episode. Buy some Pepsi. Snorting Pepsi.

 

22:21

Oh, yeah, so Coke Zero already tasted a lot like regular Coke. I thought so, too. I didn't think they needed to mess with it. I was pretty pleased with it. What are they going to make? I don't like it way better than Diet Coke, which tastes very aspartame. Lighter. Yeah. Lighter for some reason. So they've changed the formula, which, you know, it's going to taste like now, you know, more sweeter, maybe. I don't know. I don't know. That doesn't sound like a great plant. They have a kind of a history of blowing it with every formulation. New Coke. Yeah. Hopefully goes better than that. Yeah.

 

22:50

It couldn't go worse, I don't think. No, I mean, that's what they were responding to Pepsi. They're like, because Pepsi has always been known as being a little sweeter. Yeah. You know, and a hipper as well, I feel like. Yeah. It's a voice of a new generation. So I still love the both the the meme or the memes that came out when they had the like coffee Coke, because everyone is like they want to put they want to put Coke back and Coke so bad. Yeah. Like they're doing anything. How close can we get there? Like it's getting as close as they can. I mean, Pepsi like.

 

23:19

Bring so much peace. If you remember the Kendall Jenner campaign. Oh, that worked out great. That worked amazing. It's a perfect move for her. It's going to be a coke with with fentanyl in it. And it's just going to start putting all foreign substances in it. See what see what goes. That's the the tick tock reversal of my coke break of like, you know, Coca Cola, Ketamine. This coke's really good. I'm a real coke hole over here.

 

23:49

Okay. All right. Not going to beat that. That's the one. Yep. The hashtag. Yeah. Co-co. All right. Second on our list, Facebook reveals the most viewed content on their feed. So it's all often been a little bit of a mystery and a lot, they've gotten a lot of blowback that only like right wing, like conspiracy stuff is.

 

24:17

gets viewed the most and all this stuff. So they wanted to come back to show what truly the top viewed content is. And the first number one viewed content was right. Yeah, it's actually number two. OK. Searches for Radcast. So but closely after that. You've seen those word puzzles where it's lots of words. Looks like a crossword puzzle. Tons of letters.

 

24:45

And you it's what words do you see? And those the first two or three that you see are is your life. Yeah. Who you are. Mine always is like failure. Sadness. Depression. Yeah, I don't. I'm like, this isn't working right. I feel like it should be good words, right? Jail. Oh, yeah. I always see the stuff that's like it's like hundreds of thousands of like shares and likes and stuff. It's just like who?

 

25:14

Like who still eats casserole? Sheriff, you're not. Sheriff, you're not scared to admit that you still have casserole. I have a relative that loves doing those. Yes. Yeah. I looked at it and mine said magic eight ball. Yeah. That's that's the first three words I saw. That's weird magic in that order. Yeah. Magic eight ball. Yeah. You remember that? What if it was just eight ball? Yeah. Yeah. Good callback. Good callback. My coke break. Brought it back. Cocoal.

 

25:44

Oh man. What? I see the, uh, shout out to Cody Co for this, but there are people on Facebook who have are among the top viewed like video content creators. And they make just stupid recipes. I'm sure you've seen them where like they're making a cake with like spaghetti in it, or they're like, just making a cake where the middle is just like all like sprinkles or like some weird stuff.

 

26:10

And their entire purpose of doing this is not to share recipes that they think are good. It's literally to see like it's that kind of stuff where like it doesn't make sense. It's you're like, why are you doing this? What are you doing next? And it's all just to see like what kind of content. Causes the most views and like it's the most shares because people just angrily share it because like this is so stupid. But they're just like, that's the point. Like, and so they're just making all this money off of views. Kind of kind of insane. Breaks my brain a little bit.

 

26:39

Kind of genius. Yeah. Feels like cheating, though. It does. It's cheating. Cheating the algorithm. Feels slimy. But they're. But I think we should put a word puzzle together and make it just like hilarious words like. Suck. I dig. You suck. It's actually just the whole paragraph of like you're stupid. You're never going to be. We'll bring it. We'll bring Andy Murray, the mentalist on. He's not a mentalist, but mental therapy specialist expert. We're going to bring him on to help us formulate this thing so that.

 

27:08

Everyone sees something like the same thing and so that everyone's posting that it's the same one He probably knows how to make that it's gonna turn us into androids or something Nervous actually your subconscious will make everyone read like, you know something funny like the Radcast Rocks That's your life the Radcast Rocks we're hypnotizing you today on the Radcast the Radcast Rocks subscribe today

 

27:37

Review positive. Oh, and finally in our news. This one excites me. General Mills in celebration. In 50th anniversary. Seems hard to believe. Of their Monster cereals. They're doing a Monster Mash remix song on Spotify. Oh. You know, Little Count Chocula. Okay. Little Boo Berry.

 

28:07

That's all his contribution. Frankenberry, and then there's two new ones that I hadn't heard of fruit brute and yummy mummy. That last one. What did you call me? Yummy mummy. That sounds very like a British way for milk, I guess. Yeah. Don't write it. It's a yummy mummy. Yummy mummy. Don't Google that one. No, no. She's looking for cereal. Yeah, don't Google cereal names at work.

 

28:37

But they're doing a mash up. So I guess a blend of all of them into one, which might not be. I'm down for some count. Chocolate. I'll have some blueberry. Sure. I don't know if I want them all blended together like fruit and chocolate. I mean, strawberry chocolate. Sure. Right. Yeah. But like blueberry and chocolate. Good. It could be. I had chocolate covered blueberries. They're tasty. Bragg. Yeah, I like I like how it would like.

 

29:05

Oh, the new like Coke Zero. I'm like, I don't know if I'll try it. But they're like, we put we put seven different cereals together, a bunch of cereals together. Yes. Give it to me. I want it. The monsters. Coke Zero is scary. Excuse me. I'll take two, please. Yeah. I just I did. It was they're doing like throwback cereal boxes and everything. Everything's I'll end up, you know, I don't even eat cereal anymore, but I'll end up buying a box.

 

29:33

just talking about it because marketing works. Yeah. Awareness. Yeah. Like peak awareness and intense happening right now. Oh yeah. We should get a box of it and then try it on the Radcast. Yes, we should. And then General Mills should sponsor us that episode. Yeah, get in line. Yeah. Right. If we sold ads, which we could, and we don't. You're welcome. You get to listen to us uninterrupted. Yeah. Which is fascinating. There everyone's going, I wish they had ads. I could do with an ad right about now.

 

30:02

Yes.

 

30:06

stuff. Yes. Any final words, gentlemen?

 

30:12

Any announcements? Some cereal? All that? Happy Merry National Lemonade Day. Cheers. Cheers, everyone. Mike's Hard Lemonade on National Lemonade Day. We appreciate everyone listening. The more you drink, the better it tastes, by the way. We appreciate everyone listening to me laugh for 30 seconds on today's episode. Joe's never allowed on again to tell you anything funny. Damn it. Till next week. You're off till next week.

 

30:40

Okay, I get the week the rest of the week off. I was going to celebrate senior citizen's day tomorrow, so perfect. Actually, it does work out for you. Yeah. We'll roll you around in a wheelchair wheelchair. I was going to nursing homes. Take some. I don't know. That's good. I'm going to stop that right there. That was going to get bad. Yeah, that was going to get bad. We appreciate everyone. You know where to find us, the Radcast dot com search for all the content. Look up Count Jocula. You'll find I'm sure what's to be a definitive highlight clip from today's episode. And

 

31:10

My Coke breakup. You know where it is with the Coke and Pepsi wars. Hashtag Coke hole. Yeah. To listen to see you next time or to contact us, visit us on the web at the radcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.