00:00

I believe in the technology that's behind all this. I just don't know that I'm gonna be pulling out my wallet, my digital wallet going, look at this, man. I own this, this Pokemon, you know, this digital. You may not know this, but our military is heavily into marketing now. The US Army has built a modern day marketing practice. They now have a chief marketing officer in the Army.

00:22

I think the daydreaming you do as a kid or like the fantasizing, at least when I was growing up with like that played right into something that I like to be in a candy factory. Like, Oh my God. And own a candy like chocolate river and stuff. Are you kidding? You're listening to the Radcast. If it's radical, we cover it. Here's your host.

00:46

Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the rad cast. It's Friday, September 24th, 2021. It's our weekly advertising and marketing news. I'm Ryan Alford, your host. And this is Joe Hamric. What's up, brother? Hey man. How's it going? Hey man. It's good to have you. Hey man. Thanks. You know, it's like, I was like started to do that, you know, Joe, Joe and Sean.

01:13

writing and acting and directing and doing a lot of stuff for the agency. Dude, we can weigh back. Wait, this is like, I was thinking about that yesterday. You know, what I don't want to tell anybody how old I am, but I mean, 30 close to 30 years, 30 years close to 30 years. East side Eagles represent represent Clemson Tigers represent represent. Hey, hope they get their offense on this weekend.

01:38

I mean, I don't want to start on the doldrum there. And this isn't a sports podcast, but yeah, but that was it needs to get it together on offense. Can we all agree with that? Ugly. That's the only word I have for it. I mean, I was like, cause he, uh, I'm not, ooh, he, uh, LLA. Yeah. Ooh, young LLA. Yep. Look great last year and relief of Lawrence. Not so much this year. And I, it's hard to put a finger on it. He didn't suddenly become bad. No, he didn't. And is it the O line? Is it the receivers? Not probably a separation.

02:08

Definitely the Olana thing. He throws it to Engada. And he's good. Yeah. But what's his name's not getting as many catches? Ross is getting more. He's not getting quite. I don't think he's getting well, I'm kind of missing like that. We got all these six, five guys that, you know, long strides. We were missing like Amari Rogers. Yeah. Yeah. And I think there's a couple of guys are supposed to be that, but I don't know. Yeah. Clemson beat NC State.

02:33

Please. I have a feeling we're not going to. I kind of do too. Is it at NC State? Yeah. I don't know. Why weren't they, again, not a sports podcast. But Lin J. Dixon, why weren't we using him? Well, Shipley's better. Is he? He is better. Okay, fair enough. But we weren't using Dixon at all. No. But I think his off field issues. He's got some. Not a good team player. He's got some struggles. All bet. Okay.

03:00

We'll see where he lands. Yeah, we'll see. How's the week been going? Great. Great, yeah. Busy? How about you? It's been good, busy. Hired like six people in the last three weeks. You hired six people? Yeah. Wow. Growing. I did see some new faces out there. Yeah. Not very attractive. Most of them. It's okay, I'm sure they're very smart. Oh yeah. No, I'm just kidding. They're very attractive. Very attractive people. Hey, we're an ad agency. It's kind of like a prerequisite. You gotta look hip and cool. Everybody is very hip.

03:29

I will say that there's a lot of hip stuff going on a lot of hip stuff So it's been a good week for the podcast. Uh, james merrill episode released tuesday opolis optics, so sunglasses made from all recycled water bottles and from third world countries like they've cleaned up plastic different plastic from like the Junkyards and all the places and all the you know adopt the highways in foreign countries and they make all of it from recycled plastic

03:59

And they're actually very stylish. They're not like, you know, garbage. They're really nice. They are garbage. They were garbage. That's true. They were garbage. Amen. Thank you. That was good. Thank you very much. Did you get a pair? I did, I wore them the whole episode. So go watch it. I wore sunglasses the whole episode indoors. I've never worn sunglasses indoors that long, but I wore them the entire episode to help promote the sunglasses. They're like, is Ryan hung over? Or what's going on? I'm wearing sunglasses all day. He's been wearing them.

04:29

But hey, one water bottle makes one pair of glasses. How cool is that? So every water bottle they retrieve, they've figured out a system, they can make a pair of sunglasses with the plastic recycled. The frames. Yes. Wow. That doesn't seem like enough. It doesn't, but it is. Very cool. They were cool. James was awesome, great episode. And yesterday we recorded Brad Lee, who is a CEO, founder, he hosts.

04:58

one of the top 10 business podcasts in the country, Dropping Bombs, I was actually on that podcast in April, it went out to Vegas. And Brad returned the favor and came on and we had a good discussion, he'll be on in a few weeks and talked about his new book, The Hard Way. And about life lessons and trying to teach others.

05:18

the hard way he took to get to where he is. And I could probably do with a read on that. Yeah. I'd like to avoid the hard way. Per sure. Sure. For the most part. Yeah. And in a couple of weeks, all UFC fans out there, Bruce buffer joined the show. That's a big one. Yeah. The voice of the UFC. It does. Michael still do stuff. Michael Buffer still does boxing. Yeah. The big events. Let's

05:44

I'm not gonna do it because I can't do it. Get ready to rumble. I'm not even gonna do a faux voice. There's no reason to even bother with that. No. Ah! Yeah, there you go. That's what I think about it. We do have a few social holidays this week. Okay, I'm excited to hear those. So coming up on Monday is World Tourism Day. Okay. In the pantheon of

06:11

If you can have a holiday, just have a holiday for the hell of having it. World Tourism Day. That would be one. It'd be hard to celebrate, I guess. Why on a Monday? You celebrate traveling, I guess. But travels on a Monday. I guess you do travel on a Monday, but you don't usually travel home on a Monday. Yeah, I don't know. Let's put that one on a Friday. The Disney World Crate this or something like or probably Las Vegas. Probably Florida. Yeah, probably. They could all use it right now, I guess. Yeah. Yeah. No one's no one's wanting to go anywhere.

06:40

World Tourism Day, huh. Yeah, we'll see. Yeah. And also the same day, which is odd to me in September, National Scarf Day. That is what it is. I thought at first it was like scarf, like eating a lot. Scarf some. Scarf it down. Yeah. You know, like that was like, hey. You know, Scarf some Machos Day. Yeah. But no, it's Scarf Day on 27th. I guess falls.

07:06

It's been 90 degrees here in South Carolina forever. It finally was a little cool this morning. You couldn't get me to wear a scarf right now for anything. No. Die of heat stroke. Yeah, I might wrap it around my head just to sweat dance. Yeah, right. Right. That's what all it is. That is a scarf day and World Tourism Day all on Monday. Weird timing. Hashtag national scarf day. Okay. I think we should create a holiday like Radcast Day. Might as well. I mean. Rad day.

07:36

I mean, I don't know what we do. Yeah. Would you do a 24 hour podcast? I think so, like a telethon. Okay. Like a pot-a-thon. Is that what it'd be called? Pot-a-thon? Are you saying pot-a-thon? Rat-a-thon? Pot like weed? Yeah, pot-a-thon. Sure. There'll be a pot-a-thon at the pot-a-thon. Okay. It'll be entertaining for sure. That's for sure. Or terrible. Or terrible just like staring at each other. Well, we talked last week about the fire keg.

08:02

that's on order, it's on back order unfortunately, for the Fireball keg, Sean and I talked about that, that's launching, and we're getting one from the office. So we'll have Fireball shots in the Pot-a-thon. Are you really getting one? Oh, we're getting a Firekeg, my friend. Wow, so you have to excuse me, I didn't get the measurements on it, how big is it? It holds 121 shots. So it's probably what?

08:26

If you're watching, you can watch our hands go about 20 inches wide by 15. I forgot to even think about that. The worst. Let me do something very visual for this podcast real quick. Just for the video portion. Yeah. This is what, hey, if you're, it just goes to show, if you're listening, you should be watching. You should be watching. On YouTube, on IGTV. I mean, everywhere you watch TV now, that's not a television. You miss a lot of visual content if you're just listening. This is true.

08:52

It's a shame. And Nick Weaver, our producer, who's doing behind the scenes, a great job. Fantastic. So go give Mr. Weaver a follow. He's on Instagram. You know, Nick Tram, right? Nick, Nick Weaver. He's a extraordinaire. He does all the other AV and oh, yeah. And like a ton of graphic designs and visual video, 3D, 4D, 8D.

09:17

How many D's do we have? That's a lot of D's at a time. I don't know about that one. No, we got a new intro coming out that Nick worked on. It's badass. Nice. Prop to Nick. Great job, Nick. Yeah.

09:33

So moving on to today's news. First up, Burger King has a new NFT strategy. Like everyone fucking else. Of course they do. I just kind of roll my eyes now. I see NFT in a brand. I'm like, okay, all right. Non-fungible token. They're doing, I'm gonna summarize this for you. It's an article out there, Marketing Dive. We like Marketing Dive. Go search Marketing Dive. They got all the really great marketing articles. Wanna give them.

10:02

props for where we found this one. But with that aside, this is essentially what I'd call the equivalent of, you know, Monopoly at McDonald's. Sure. They're gamifying it digitally now, and it's not Monopoly, but they have like this game that Burger King has, and if you collect the pieces and do these things, kinda like the board pieces in Monopoly, you can win NFTs, like toys, or whatever, digital assets, and super complicated, and.

10:31

I know it's all the rage and Gary Vee and all this stuff, but, and maybe it's all, I believe in the technology that's behind all this. I just don't know that I'm going to be pulling out my wallet, my digital wallet going, look at this, man. I own this, this Pokemon, you know, this digital.

10:49

You wanna, let's role play that real quick. Do that, show. Hey, you like my Pokemon that's digital? Yeah, I don't know what the fuck that is. You wanna take a picture of it and then you have it? Nope. It's like, you know, take a picture of your NFT and it's like, whoa, but you don't know the code, man. You don't know the original. Yeah. Like, okay. And I guess that's, they would say, well, artwork in your house, you can take a picture and have it and you don't own it.

11:14

Okay, well, I don't have much a million dollar artwork in my house either. No, I've done. I've zero. That's not holding water with me. No, I have very little artwork in my house. I think really. Yeah, I don't know. I'm not, I'm trying real hard not to be the older guy, like crapping on like the younger generation. I get, look, my kids love the digital world. They do their skins and I get all that Fortnite shit and Roblox. I get it. I see it. I watch it. I know they put a lot of value in it. So I'm not killing.

11:43

that notion of the metaverse and all that. But I don't know, man. To me, NFT, it's just nothing. You know what I mean? It doesn't mean anything. I mean, again, I get it. There's like millions of people that are behind it and I'm sure someone's going, man, those guys don't know what they're talking about. And again, I believe in the technology behind it, which is there's gonna like cryptocurrency, all that. I get all that. That is the future. I know that. So you don't need to talk to me about currency.

12:11

And I know that like validation and security and the things that the technology can do with like making sure things are what they're supposed to be or there's some kind of backing behind it. I get all of that. I really do. It's complex, but I understand it. I just don't understand the mindset of, I feel like there's a bubble going on with the value of these things. Yeah, I don't understand the value of it either.

12:42

Again, cryptocurrency, et cetera, et cetera. I have some cryptocurrency, sure. I guess I just can't warp my mind around, hey, I've got this thing on my digital wallet or whatever and it's worth a million dollars. Like, well, why though? Yeah. You know? Because there was only one. Sure. Well, there's only one, you know what I mean, me, but I don't know if it's worth a shit. Hallelujah. Got me. Gotcha. Yeah. Well, moving on. Yeah. A lot of NFC stuff and Burger King is really getting in the game.

13:11

everyone else and we'll see where it all goes. Subway, so everybody been in Subway lately? You know, new POP, new redesign in the restaurants? I have been in Subway lately, my son really likes Subway. No? Sure, so we got the app and all. Yeah. It does look, it looks nicer. Yeah.

13:31

More modern, more futuristic. Fresh. Yeah. Feels more deli-like to me or something, like there's a cleanness to it, whiteness. It doesn't feel as grimy or something like that, or as old, which is I guess the whole point. I think they got rid of a lot of the mustard yellow, you know? Got more of kind of the whites and the greens or something. That bright neon green. Yeah. And they have neon lights in there as well. They have neon lights. And so, well they've had their best August in eight years. In how many years? Eight years. I wonder what started the decline for them.

14:01

Yeah, I don't know. I can't imagine what it would have been. Bad choices in food and characters. Sure. No, but the funny thing is it's my least favorite sandwich. You know, like from, is it edible? Sure. It's a terrible. It's okay. Yeah. But, you know, give me some, I don't know. I like, I think I like a little Jimmy John's and my favorite cold sub. If we're going classic substation two here in South Carolina. Taylor's. Yeah. I wish you had it.

14:29

If you if you're listening, yeah, Taylor South Carolina. Awesome. Yeah. Hole in the wall. Oh, my God. Yeah. Both of them. I think it's a hole in the wall in a hole in the wall. Yeah. Yeah. Yeah. Maybe a third hole as well. It's a but delicious cold cuts. So fresh meat, fresh bread, fresh lead, the shredded lettuce. Yeah. So good. Yeah. I'm probably going to go there after Jersey Mike's is all as a is a mainstream change is is the best cold sub. The great substation. But then firehouse subs warm.

14:58

Warm sub. Yeah, agree with that. Subway just, here's what Subway could do for me instead of refreshing all the insight. Refresh their menu, like give me something new. I get the same thing every fucking time. They like mix up, like they'll do these new things, like now we've got chicken, ranch, and beef. And it's like all they do is like, you know, kind of like at every Mexican restaurant, it's like seven ingredients mixed up four different ways, like, or 40 different ways. Yeah, and every once in a while they have guacamole on it. Yeah. I don't even want guacamole on a sub anyways.

15:28

Not really. Some chips, sure. Sure, chips, absolutely. Some salsa, a little nice queso. I don't mind a slice of avocado on certain things. I don't mind that either. But guacamole. It's like the texture on a sandwich and you got bread. No, I actually got a guacamole on a salad. It was not good. I thought it was gonna be good in the salad. And it was kind of an odd consistency. The texture. Texture. Yeah, what about- Slice of avocado, fine. Sure. But-

15:57

the mix up, I don't know. What about Chipotle? I like Chipotle. The guacamole? Yeah, not on the salad, but on a taco or something. Or on a bowl though, maybe? Maybe, maybe on its own, eating with a fork with a chip. Sure, I'd guacamole and sour cream and stuff in there, for me, too much. Yeah, I don't know. So Subway, you know what the point of this article was to say, that marketing works. Sure, it did for them. Because they didn't change anything but the look. Right.

16:27

best August in eight years. Same sandwiches. Yeah, same sandwiches. Just looks cleaner. Sort of. We cleaned it up a little. That's their new motto. Yeah. I'm called Lipstick on the Pig. That's a great point. That's actually exactly what that is. Yeah, so we're gonna pass that one down. There you go. Okay. Oh, nope. Subway's never working with us, by the way. No, there's several brands that are never working with us, by the way. This is true. But hey, we tell it like it is. Maker sandwiches a little better. Go to Substation Two. Yeah.

16:56

and learn what they do. Yeah, rip them off. They could be ripped off. There's only like three of them. Yeah, yeah. But it's two and there's not just two, right? I don't know. There's not many of them. I don't know why it's called two. I think they still have a franchise. Was there a substation one? I don't know. I saw a substation four once. Did you? Is that real? Are you kidding? That sounds like a joke. No, it was, it might've been like sub, it was sub something four. And it was real close to station, like sub, some something, I don't know what it was. And I was like, okay.

17:25

I didn't know there was another one. That sounds like a joke. It was close enough. No, it wasn't a joke. It was like literally like driving to Florida, through Florida. This is like 15 years ago. Sure. And I was like, oh. Did you stop? No. Sub depot, sub depot four. I mean, it can't be twice as good as sub station two. No. No, there's no way. Four. Yeah, there's no way. Oh, I just didn't want to, you know, you don't want to hurt my memory of sub station two. Disappointed. I never get over there enough. I've been there in a long time. Like I said, it's not that far from my house.

17:54

The Radcast brought to you by Substation Two. Substation Two, come on in. Taylor, South Carolina. Yes. Okay, so Bush Beer, Bush Light. That's mainstay and when we were in high school. That's when we became Coors Light. Yep, we became Coors Light. We got a little money. 24 of them, somehow it didn't fall over. But. He's a beast. They've come out with an experiential activation.

18:23

where they have what's known as a tree work space, playing off a co-work. It's kind of like an outdoor area. This is a complete, I don't know, trying too hard like to, you know. I don't know if I get it, 1,000%. It's like an outdoor space where you can come and work, but not work because you're there, probably because you took a vacation to go see the tree work space from Bush. Sure.

18:48

Colorado somewhere, I think. Sure, there's trees outside over there. I could just go over to one of those, I guess. We could put a tent up right there, and if you wanna start working out there, you can. You know what, I might do that. That sounds fantastic. The natural light tent space. Yes. This is like one of those, when these brands, they have money and they have budget, and it's like, we got our activation marketing budget, let's do a tree work space, yeah!

19:11

Yeah, it really gets, you know, the boardroom excited and then kind of fizzles because it's a dumbest idea. Yeah. You know, that hurt it a little bit. Still a bush light, you know. You had one recently, a bush light? No, I had one six or eight months ago. The lake or something. And it was like, I was like excited. Like the guy had one. He's like, you want? Oh yeah, you know, those bush lights. I had one of those for years. Yeah. Not good. No, very. No.

19:39

odd aftertaste and like, I'm like, you know, it was not a positive experience for me. I would drink one. If someone had one right now, I would drink it. Just subway and Bush are never gonna work with us. No, no, those are pretty big companies too. I know. Have a nice subway steak and cheese with a Bush light. Yeah. And then kill yourself right after that. Yeah, you don't know which one to, how to get rid of that taste. Like which one do you get rid of? Oh, you eat the same one, oh my God. Wash it down with a substation to sub and you'd be all right. Sure.

20:08

with a flaming hot Mountain Dew or whatever that was. I might need a flaming hot Mountain Dew to wash that away. Yeah, to kill my taste buds. Anyone out there that drinks Bush Light, God bless you, but there is definitely a funky. Something about it. And I don't, maybe the beer was bad. I'll give them the benefit of the doubt, but it was not skunky, but it was just a bad, like, bitter-y aftertaste, you know. I can't remember what it tastes like. It might be because I'm drinking, when I drink beer now it's usually Ultra, which is pretty much.

20:36

water, let's be honest, but it's delicious because it's very easy to drink. It is very easy. But then, but we have Miller Lite in the keg right now. We mix them in and out at the agency. I'll have one of those here and there and it doesn't have an aftertaste. It does taste very different though, Miller Lite. Tastes very different than like your Ultra or your Cools Light. You couldn't get it, you're not gonna get those confused. My wife drinks Miller Lite and I'll have one every once in a while. I'm like, oh, that tastes different, not bad. No, it's got flavor. Yeah.

21:06

There's a slave Pilsner. Yeah. Pilsner. Yeah, it is a Pilsner. It is. Good call. Beer beer beer time on the Radcast. Pilsner. So what's Coors Light? Uh, it's all Pilsner. Probably also Pilsner. They're all Pilsner. They're all Pilsner. Yeah. Yeah. And all the craft beer people are going, what are you guys lame talking about? You know, mainstream beer. People drink it. There's nothing I hate worse than a craft beer like snob.

21:32

Like you know who I'm talking about. I know exactly who you're talking about. That guy, that girl. And I'm not talking about craft beer lovers. No. I'm talking about craft beer snobs. Yeah. There's a difference. Where you're drinking a Miller Lite and they're like, oh, idiot. Like idiot. Yeah. Like you're not drinking a double missile shoe shiner. Yeah, milk stout. Milk.

21:54

Shiner Stout jug like every one of them has a stupid name. Stupid name. Yeah. Like, you know, and some of them, to be to be clear, some of them taste bad, in my opinion, and people drink them just to me. I mean, you know, hey, craft beer, people don't don't send mail or anything. But I think people drink them just to be like, I've got this craft beer. There's literally something called a milk stout. Yeah. And it tastes like milk and beer. And there's something called a smoke, something that's German. And it tastes like it's got liquid smoke in it. It's the nastiest shit.

22:23

Why would you ever drink that? It's craft, man. It's craft. Craft my ass, dude. Craft snobs. Can't take them. Nope. Not craft lovers? Nope. I respect you. Totally fine. You can love craft, but don't judge my Ultra. Yeah. If I'm sitting at the party, drinking my Ultra in the corner, and you give me that look, I might hit you in the face. Back up off the fucking Ultra, dude. Yeah.

22:45

And to be clear, when there are parties, that's what you do is you sit in the corner by yourself, drink ultra. I'm over there like secretly pouring it in a red cup going, I'm a little embarrassed here at the craft party. The IPA party. That bitch at the bar going, look at that guy. He's drinking an ultra. Oh, fuck off. So moving on.

23:06

We got in a dark place right there. We did, we did there. I'm so sorry. Carl's Jr. and Hardee's are bringing adult swim toys to combo mills. This launched yesterday. Sure. So I will just be honest here. I watched the Simpsons and a few quote unquote adult cartoons, but I'm not, I'm not a huge adult swim guy, maybe because I don't watch that much TV period. Sure. And it never makes the lineup, but.

23:31

That and I'd probably be trying to avoid it because I have kids. And they would think, oh, we can watch this. It's a cartoon. Not really appropriate. So I don't pretend to know all of these characters, but these are adult Happy Meals. Yeah. But not happy because it's Carl's Jr's and not McDonald's. But they're kind of the band aid though of meals, right? Happy Meals. Hardies and.

23:52

Are you talking about happy meals? Yeah. Oh yeah. Adult happy meal. I'm sure Carl's Jr doesn't appreciate me calling it that, but they probably would never say that. It's the adult kids meal at Hardy's. Adult's kid meal. Sure. We don't have Carl's Jr's here, I guess. No, we have Hardy's. It's all Hardy's. It's the same shit. It is. It's the same shit. Exactly. Big sunshine. Yeah. Star. Yep. Yep. Braining works. I read that one of the things that you can get is also the Hardy's guy.

24:18

So how disappointed would you be if you're a big adult swim fan? You went and got one of these things. You got the Hardee's logo. Yeah, I feel like lame. This sucks. I think these are like for everybody that collects these. I mean, I remember like growing up when McDonald's would do like the glasses and all this stuff. Oh, yeah. Trying to collect every one of those things. It was like the Star Wars ones, especially when they do that kind of stuff. Oh, yeah. That was Burger King. I guess. But whatever. I guess people still try to do that. You know, remember the raisins? California raisins. Yep. Could never get that one raisin. Yeah, it was the one rare one. The one rare one.

24:47

I want the guy with the saxophone so bad. I keep getting the microphone guy. Yeah. Bass guitar guy, whatever he is. They probably have names. California Raisins, I haven't thought about them in a while. Not at all, never, never since, I don't even know when. That's a campaign that should come back. They could bring that back. They could. Energizer Bunny stills on, right? Yeah. Still going. Still going, after all these years. Yeah. That's a...

25:12

It's a good, good campaign. It is good campaign. So, uh, adult swim toys at Carl junior and hardies. I don't, I don't know adult swim enough, but you know, it's, it's a way to get some attention and if there's a lot of fans out there, let's see if they can create some buzz with collectibles. I'm going to stop by Hardee's on my way home. I wish you'd stopped on the way and we'd have had all these toys to play with. Yeah. But if I would've eaten Hardee's on the way, you know, you know what I'm saying? I'd been good for the rad. It might've been just the Ryan show on that one. Yeah. So

25:44

after. Put hardy's as a brand more like that. Mark Harding as a brand that's never going to work with us now. I really get that one down. Oh, August flush. So you may not know this, but our military is heavily into marketing now. OK, the U.S. Army has built a modern day marketing practice. Sure. They now have a chief marketing officer in the Army.

26:14

Is it an enlisted person problem? Yeah, but he's a chief marketing officer. Okay, yeah, CMO. True officer. Actual. Yeah, actual marketing officer. But they're like a machine, dude. They're doing everything that all the big brands are doing, website digital marketing, retargeting, like snappy videos and the recruiting's up. So it's...

26:38

Working. Yeah, they've always kind of done marketing, right? They have. You've always had the videos, the television. You've mainly been TV. Yeah, yeah, sure, sure. You have TV ads, the Marine ads especially. With the guys, like the Knight or whatever, and he's the Marine and stuff. But they're heavily vested into digital marketing now, which makes sense. I mean, coming with the times. It's gonna get the younger people? Yeah. They don't want us in that. I don't think we could join the Armed Forces. I think they might give us a grant not to go in.

27:07

I'm gonna look at that. I'm gonna go to the recruiting office and be like, hey, I was thinking about joining. They're like, nope. Here's your vision's gone, you're way too old. Yeah, fat, et cetera. Here's $100, go away. Go away. Perfect, thanks Army. You can get a referral bonus though. Sure, my son. Your son. They'd probably love to have him, dude. He's huge, but he's only 13. Oh, too bad. Five more years. His mom would probably not let him do that either. It's wonder, it does make you wonder like, I mean.

27:37

how many troops would they like to have? Like how many we need? Like it kind of scares me when I think about this stuff. Like, it's like. That's a pretty serious question. I know it's like, well, there's what? 350 million people in the US, something like that. Sure. Roughly. Sure. Do we need like 10 million soldiers in all arms? Like, I don't know what the number is. I mean, how many does China have would be a good question. Don't they have a thing where they have to? Yeah, they have like 500 million. Right.

28:07

Yeah, so that's a that's a loss there. I'm throwing making up numbers, but it's a lot. A big number. Big number. That's a loss cause there. I don't know, man. But we're also getting this point of automation where like it's going to become like who hits the button first. Drones and drones. And you're definitely going to need your arms forces on the ground. But like this stuff is becoming so. Yeah, it's not saving Private Ryan anymore. We're not doing that stuff. Sure hope not. Yeah. Oh, she's brutal. I know. And like, but I will say this, we we take for granted.

28:37

And I constantly remind, you know, talk about this even in like my social posts, like freedom isn't free. Sure. Like, you know, I don't, I do worry a bit that our kids and like others don't, and I'm not saying that we grew up in some war zone. We did right. You know, like our parents may have had some of that with like Vietnam and stuff, but like, I don't know if we completely grasp, but our kids are having ability to grasp.

29:05

you know, what it's taken. I know they get taught history, you know, but, and I don't want them to have to experience it. It's pretty sanitized, what they teach, I think. Yes. You don't get the blood and guts and gore, I guess. Yep. Anyway. I mean, I get that you're a hundred percent right. Kids, I mean, kids these days, now we sound like- Kids these days, we're those guys now. Yeah. But yeah, I don't know if they, if they a hundred percent grasp or-

29:31

You start to wonder, are people gonna stop joining up, right? Yeah, I think that's why they're doing the modern marketing practices. I mean, you don't have to go over someplace and get killed. Yeah. Don't. Exactly. I guess it's the end of the thinking, but yeah, it's gonna be interesting. I know. To see the new generations. We'll see. We will. So, shout out to the Army. I was looking at the stuff they're doing. I mean, they're doing stuff we do as an agency. It's pretty cool. Just Army? Well, all branches are, right? This was just more about.

29:59

all this that the army was doing with their video and digital marketing and like, I mean like just tried and truly like very modern digital tactics. I don't want to go look at it. I don't want it to convince me to try to join the army. Oh, that's not a bad idea. Yes. It is a bad idea for me. It would be a bad idea. Yeah. So moving on the radical news of the week here, rad power bikes has the new rad city.

30:26

commuter bike, they've upgraded it. So we're talking pre-episode. I've been on one of these electric bikes. My brother-in-law has one, like it's, I think like 35 miles an hour, it's like, zzz, and I'm like, whoa, that's kinda scary. It was fun, but I was just kinda surprised at the power. And it didn't make any noise, it was like, whoa, zzz.

30:47

Yeah, it's very dangerous. So I think I was drunk at the beach when I got on it. Oh, even better. That's a preventive quality. I was on vacation and this is good. Oh, yeah, a little quick. Yeah, I didn't hit anything hard. You were limping a little bit. I said, yes, OK. That woman with a cat in in Folly Beach, I apologize now. Yeah, she's fine. She's OK. She'll be fine. Yeah, I didn't hit her much. We did talk about whether that had anything to do with the movie rad.

31:16

Yes, rad bikes. Unfortunately, it does not. Rad racing. Rad racing. Rad racing. Crew Jones is not going to get on one of those bikes. BMX biking. Sure. BMX biking. That's the worst way to ever say that. I'm going to go do some BMX biking. BMX biking. Yes. Weren't they BMX bikes? They're BMX bikes. Yeah, but they don't think they call it BMX biking. Biking. It'd probably be racing. That's not rad at all. That's not very rad. The sad is what it is. Sad to say. That scared me a little bit. But

31:46

Would you buy one of these? No. Okay. No, get a car idiot. You know what I mean? Or a moped. Sure, sure. Golf cart maybe. If someone, much more practical. If someone gave me one, would I ride it? I don't even know if I would. What's the situation? Where you ride it? I don't know. It commuters like in San Francisco, like going up big hills. Yeah, it doesn't work here though. Yeah. Doesn't work here. Can you ride them on the highway? I mean, we have the suburbs. Most people here live in the suburbs. Right. We live downtown.

32:15

I might would ride it to work. You probably could, that'd probably be work for you. But I'd probably just ride my golf cart. Simpler, less scary, you're not gonna get killed. And I can carry stuff in it. Sure, you're not gonna get killed. Not, hopefully. It's less likely. Let much less likely. If I hit something or something hits me, I might survive it. Well, if you hit something in that, I mean, how fast does that go?

32:36

18. Yeah, so you'll be fine. Not fast enough. You'll be okay. Yeah. Bicycle. Yeah. I could ride it to the store, I guess. But then what? Right. Like you said, yeah, you can't carry anything. That one bag. Yeah. Well, we'll get to a way to carry things because your, uh, your robot can carry it. We're going to talk about that. Uh, so Netflix made its biggest acquisition ever. Uh, and I'm going to

32:59

Rolled Dowel, am I saying that? Doll, I think. Doll, rolled dowel. I think that's. Catalog, which is essentially Willy Wonka. Willy Wonka, yeah. Yeah, and Matilda. Sure. I mean, what is it, the BFG or whatever? Yes. Big, friendly giant, which is actually BFG. It's a big fucking giant. Big fucking giant. Right? I remember when that came out, I was like, BFG, whoa. BFG, dude. It's like, you know.

33:26

BAF. That's what I was like. Big as fuck. BAF dude. Oh man. Big fucking giant. That's a big fucking giant. It was a big fucking deal with Netflix though. BFD. Rolled it all. Should have written that one. Yeah he should have. But Willy Wonka man. Yeah. What a great movie. It's good stuff. The original. Not any other bullshit. I haven't seen the Johnny Depp one. You didn't miss much. No.

33:54

I'm going to let it go all the way through too. So that one, it needs to go all the way down. Yeah. I like the water drips at the end of the lecture, right? It's the best. Yeah, not good. Johnny, and I like Johnny Depp, you know? I know he's had his ups and downs and all that, but I actually appreciate his acting, but that movie was terrible.

34:20

I said a lot of things are terrible today and I'm really not a hateful person, but there's been a few things that I just that happened to fall on today's news that I don't care for. We got a little fired up today. Fired up. It happens. Hallelujah. Yep. So, uh, but yeah, I mean, Willy Wonka, man, getting the golden ticket. I mean, I still get like goosebumps watching that. Like I'll watch it and I'll be like, yeah, and it's like something about like.

34:40

If maybe I was a kid right when it came out or I was, you know, at least saw it when I was a kid. I know it came out probably before. Yeah. It's a little bit seventies, early seventies. Yeah. I'm born yet. But anyway, yeah. But just, I don't know. Cause as a kid, I think, I think the daydreaming you do as a kid or like the fantasizing, at least when I was growing up with like that played right into something that I like to be in a candy factory, like, Oh my God. And the owner came like.

35:07

Yeah, the river and stuff. Are you kidding? Like it was like it hit every, you know, button of like what you'd imagine when I was a kid, like being, you know, an amazing adventure. Definitely, definitely something you daydream about, like, man, what if I got in there? Well, fuck shit up. Yeah, that and like never ending story. Remember that? Yeah, I do. You remember that one? I do remember that. I didn't I don't remember loving that one quite as much. Willy Wonka was really one was better. A staple. It was. Sure. It's a lot of social commentary in there, too, if you watch it as an adult.

35:35

Mike TV and that type. Yeah, I mean it is and Also that one part where they're on the boat used to scare the shit out of me when I was a little kid Oh, yeah, all the lights and all the worms and snakes and worms stakes What was the what was the? Was the bad? Dr. Slugworth. Thank you, Nick. Yes. Thank you. Thank you

35:57

That guy's a dick. He's a dick. What an asshole. He ended up actually working for Willy Wonka. He wasn't even really working for Willy Wonka. But, but, still though. He was. Don't be a dick, man. Yeah, don't be trying to take my gobstoppers. Yeah, hands off. Did you take my gobstoppers? But yeah, you're right. That's pretty much Willy Wonka. I read that it was Matilda, which I don't really know, cause I'm not a 12 year old girl anymore. Anymore. And they had the sequel to Willy Wonka, I guess. The class elevator. Yeah, class elevator. Never saw it.

36:24

Yeah, you didn't miss anything. No, you didn't hate that one too. I didn't hate it. I love glass elevators, but that movie sucked. Yeah. Yes. Yep, so BFG dude. Yes, BFG. So finally, this is a way that, you know, you get two of these things that work together. You get the electric bike, you've got a miniature robot coming out that will carry your groceries and help you run errands. It kind of walks beside you, rolls beside you. Sure. It's got eyes and everything. You put...

36:53

up to 20 pounds of bags. Not much. Like one 12 pack. Sure. Yeah. Right. Of soda or beer. Bushlight. Bushlight beer and a Subway sandwich. And you're full. Subway sandwich was like eight pounds right there. Yeah. Just as if you get double meat. Oh. Double the trouble. Oh.

37:20

fascinating where this is all going, but it doesn't seem that helpful to me right now. Unless you lived like, again, in a commuter big city or something, but even then, I'll carry the 20 pounds. Carry your own shit, yeah. I mean, right? Yeah. Maybe it'll cut down on people's- They can't get up the stairs. Like robots can't get up the stairs. They can't get up the stairs, right? No, so you gotta carry it up anyway. You gotta carry the-

37:42

It's 80. It's 80. It's 150 pounds. You're gonna see people dragging this robot up the stairs. On a leash? Like a dog? Like it held for 30 seconds and then now you're just carrying the robot. You saved up that energy. The battery dies halfway there. And you're carrying, you see you're carrying the robot down the stairs because they don't want to leave it. My dear robot. The thousand dollar robot.

38:10

Hey, somebody, you come pick me up, my damn robot crapped out on me right in the intersection. Oh, that's- On aisle nine. I gotta think, my robot died. Yeah. In the store. I forgot to charge my robot overnight. So I guess I'm trying to think who that would be for. Maybe older folks? Yeah, I don't know. Little kids? I mean, yeah.

38:36

No, this is a big hard no for me. It doesn't. You're right for me dog. Rainy. Yeah. It's a, uh, it just seems like more of a hassle. Yeah. It's like taking a small kid to the store that can only carry 20 pounds. I feel like we've got a lot of hot half baked ideas going on right now with people testing things and stuff. And one day there are going to be robots and they're going to want to kill us or be very helpful. Well, I'm not sure which one is which way it's going to be helpful. Then if, if any movie or anything I've ever seen helpful.

39:04

then kill us. Yeah, but this doesn't strike me as that helpful. It doesn't, I told you. If you carried like 50 pounds, maybe. 50 pounds is a good bet. Yeah, that's a good bet. But you can't even buy a bag of dog food. No. Dave, I told you a thing that in a hotel I stayed in, they had that, you call the front desk, and they put whatever you needed into the robot and it comes to your door. Again, I don't know how it alerts you that it's at the door, other than ramming itself into the door repeatedly. Boom.

39:31

Yeah, just cramming itself into the door. But I thought that was also, I mean, that might have been something to do with COVID maybe. Yeah.

39:40

I mean, if you watch all the Domino's commercials, they're like testing autonomous vehicles, delivering pizza. The Noid seems to look like it's gonna catch it though, every time. Yeah, it annoyed the Noid, from what I could. Hey, yes, yes. Hallelujah. Yes, very good. Yeah, I don't know about these robots, but. It just, yeah, to me that's another nothing. Smart robot. I'm smarter than robot. Smarter than any robot. To be clear, we've talked about the Noid and California Raisins.

40:08

Hey, throwback throwback and rad. Hey, if it's radical, we cover it. And those things are very radical. What's new with Joe Joey and Sean? We got a Halloween coming up. So we got some horror stuff we're going to put out. Exactly. What about the you should have hit the Jason one. You're waiting on that. I'm waiting. OK, so I'll scare you. Good. Good. We're going to put out some more of the old standards that we've been doing.

40:38

back in the day, a little bit, some of the male care and stuff, so we got a lot on deck. We'll be releasing tomorrow a video that Joe was in not all clients are great clients. And it's quite funny. Is that the do it cheaper guy? Is that the one? Yeah. Or no, it was the- Boardroom one. The auto parts guy. Yeah. That's a good one too.

41:03

And I will say that our highest engaging post in like the last six months was the video that we put out last week, which is what everybody thinks a marketing meeting looks like. That was a good one. Yes. That was a good one, Joey and Sean did that one. That was great. Mine will probably be better, but no big deal. Of course. We'll see, time will tell, but it's obvious. Yep. I don't even know what that was. That was just beeping. Okay. It was like Pac-Man. Beep, beep, beep. I don't know. Beep, beep, beep. Okay.

41:32

Fair enough. Morse code. Yes. Cool man. Well, I appreciate you on the show today. Yeah, it's fun, man. I'll see you in three weeks when the cycle comes back around. I know. Hey guys, you know where to find us. We're at theradcast.com. Search for all the highlight clips from this episode. Search for Subway. Substation 2. Robots. Anything you want, you'll find the episode. And we really don't dislike everything. It was just a few things today. Sure. You can find Joey, Joe and Sean.

42:01

on Instagram, TikTok and YouTube. Look for all their stuff. Got the male care and stuff coming out soon. It's hilarious. And hopefully it doesn't get banned. Probably will. I'm at Ryan Alford on all the channels. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.