00:01
You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

00:23
Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, August 11th. Our weekly marketing and news on your number one marketing and business podcast in the US. What's up, my friend, Chris Hansen? What's up, man? How are you?

00:46
I'm good. Happy Friday. I'm ready to drop the news, baby. Number one. Missed it last week. We're at a trade show. I'm rocking the vacay polo today. I haven't worn like a polo shirt. I wear t-shirts and jeans. I've got my vacay polo on. I'm feeling jazzy. I love it. Yeah. You got to work once in a while. We got to go to shows once in a while. We can't do podcasts. I know last week missed, I think my first not doing the news episode, maybe in three years.

01:13
It felt a little weird, but it was good. We got to play an episode of Sean Whalen. One of my favorite episodes, lions, not sheep. I said it last week. I don't always agree with everything Sean says, but I sure as hell believe in his approach and his just foundational. Hutzpah to put it out there. Hope you enjoyed that. And of course we're talking news today, baby. You how's Miami?

01:41
It's beautiful. That's actually cooling down. I don't want to say cool down, but we've had a breeze lately. So that's good. I'll take what I can get. I'm ready for my September visit, waiting for the humidity to cool off of it. So I'm not like a walking sweat ball. It's a steam room outside right now. Oh, yeah. Absolutely steamy. Steamy in South Carolina as well. You are wet. The first article that hit the radar this week, sometimes things seem self-serving and sometimes they are. But.

02:10
This did hit the radar and the article comes from Adweek. Why podcasts have become a source for reliable news coverages. Says audiences are turning away from traditional news sources due to sensationalism and extreme viewpoints and broadcast news and declining trust in printed media. Podcasts have seen a 45% increase in downloads around news and reliable coverage. Not surprising, my friend.

02:39
Not at all. That's why we've talked about it before. I mean, when you're watching the news, like I turn it on and like the moment I do it, okay, let's see what's happened locally or whatever, whether it's local news or national news, I just, I can feel the spin doctor, whatever it is. And it's both sides. There's no, no one's safe in this lashing. No, no. The only time I've think I've got the news on is if I'm in a hotel and it's like you said, local or national and this may be because we're marketing guys. It's so blatantly obvious to us.

03:10
But just gives me kind of an icky feeling. Yeah, I just can't. I can't take what you're saying serious, even if you're making a good point when I feel like you're completely spinning it. Yes. And it goes both ways. God, it's like even Fox News now, man, it's so obvious, like some of the shit they do. And I'm. I consider myself an independent.

03:37
I think some of my business, my business leanings and beliefs probably go right. Some of my like personal beliefs, but I'm squarely in the middle as far as I don't wave a banner or flag for either one. It's more just fundamental beliefs, but damn, even Fox news fucking drives me crazy. It's like, it's too much division. Like it's just negative all the time. Yeah, exactly. I'm just tired of it. So I just.

04:04
choose to not participate. But it goes on to say listeners seek unbiased and factual information from news podcasts, valuing authenticity and trustworthiness. News podcasts provide diverse perspectives and detailed information leading to engaged, leaned in audiences who often listen to multiple episodes consecutively. We would be just fine if they replayed their adcast consecutively. I would love that. Cause look, everybody's their business and marketing news.

04:32
You don't want to just hear about, I don't know, the next earthquake.

04:40
What's the, you have a go-to show besides obviously the radcast. Not really. Actually, Patrick bed, David value, Taman. I like them a lot. Obviously he's a business guy. So I think he's, I can't take newscasts for seriously. It's like, that's all you've ever done here. An actor. I want to hear from real people that are just like doing this for no motivation. Someone that's not sponsored by Pfizer ideally. Yeah.

05:09
And it's funny you say the actor thing. There are a few local guys in both in New York and then even around here that some that I love that are good guys, good people. And then there's a few that I've met that it's totally like they're an actor. Exactly. You said, and some of them never turn it off. Like they're a lot of them eat them like, dude, just shake my hand. And you're not.

05:32
selling me a teleprompter behind my head while you're talking to me, telling you scripted exactly what to talk about. It's uncomfortable to watch now because it's so inauthentic. Yeah. Yeah. I don't believe it. That's the thing. That's the scary thing. That's why everybody's going to hell. No one knows what to trust, what to believe. It's we're going to need the robots. AI is going to.

05:57
have to be the one to feed us the news so that it has no slant whatsoever. Non-biased, yeah, no motion. You need the motion removed. Just bullet points. Today, it rained 1.4 inches. There was absolutely no car hacks and no issues, but it did rain 1.3 inches. I'll take that. Give me the data. So instead of the weatherman acting like he's blowing sideways with the wind walking next to him. Right, in a canoe in six inches of water, like I do.

06:24
I think at this point people have seen clips like that, the behind the scenes and they're like, okay, this is all kind of sensationalized. Yeah. If it bleeds, it leads. That's how it goes. But it's either, it is all that. That's almost why I don't watch political news. It's like some tragedy, someone died or how bad the weather is. Like I can tell you, I can script it. I said to someone yesterday, like when's the last time you saw a positive, like some guy rescues puppies. And I follow the pages like that. There's one called, I think tanks good news on Instagram.

06:55
Feel good stuff or it's like all right. I like this. Give me something to make me feel happy. Yeah, there's some goodness next article Also comes from at age PepsiCo's flaming hot puts fans in stunt cars for hair-raising fast and furious auditions The campaign drew 10,000 hopefuls over many months, but only one took home a fast ex inspired Card, are you a flaming hot kind of guy?

07:23
I'm not. I'm definitely not. Not a big flame and guy. Prefer a little bit more mild taste. Yes, I could go a few different ways, but flaming hot the brand. Do you like flame? You like hot stuff like chips flaming hot? No, I like flavor and a little bit of if it has a little spice, but no, I can't. I just taste hot. Yeah. All right. I like.

07:53
like certain things. I think they've gone a little overboard. Yeah, I'm not going to drink. They had a Mountain Dew that was flaming hot. I kept trying to find one to taste it on the Radcast and couldn't find one locally. But the, I guess Pepsi, I imagine this might be their Mountain Dew because Mountain Dew is part of Pepsi. So I don't know if like, it's all part of the same thing or Pepsi's come out flaming hot. I just don't, you're trying to drink something like your whole throat's on fire. I just don't know why that's fun.

08:21
That's not appealing to me. Like if it's on food hot sauce sure, but like I don't need a spicy beverage Yeah, I'll say this from a branding standpoint though the tie-in for Pepsi and flaming hot fast and furious Like it all plays into this machismo brand. Oh, I get the hot stuff. I can go fast So it's a nice brand play to make sense and ten thousand hopefuls I'm like

08:47
Where do these people come from? They're sitting around waiting for like these kind of contests and stuff. So that's what I literally thought when you read it. I'm like 10,000 people. I've never heard of this campaign. That's where I'm like, where is this even like, what are these people hear about this? Yeah. I never got into the Fast and Furious franchise though. I have not watched a single one of those movies. I'm probably someone's listening is going to DM me. Ever? I'm going to get DMed. You've fucking seen one of those movies, man. They're awesome. Yeah. I have it. I don't know.

09:14
You're missing out, dude. At least the first three, I definitely was a fan. OK, but I don't know. We're there on like seven or eight now. I don't know. You like Vin Diesel. I can't particularly say he's a huge fan, but I remember I think I was in middle school and it came out and I just thought the cars were so cool and I just was into it. God, they made a lot of money on that franchise. Oh, like that whole whole career gets made by that like that sort of thing. You take on like its own persona, like it gets popular and then you get

09:43
1200 sequels and action figures and everything else. You talk about marketing machine like that whole thing. Yes. Well, something takes off and has that kind of arms and legs to get into other things. Just here's a perfect example. Pepsi's tying into that. They're getting a pretty check from all that integration. And then they get more awareness for the next movie. Yeah, road interest, baby. Compounding just ride the wave. Founding borrowed interest.

10:11
All of the Ryan Offer marketing playbook, but even Pepsi does it. It's the largest brands. They must have sold it to me. They saw what I did for Coke 15 years ago. No, I'm kidding. They actually like the CMO of Pepsi a lot. I'm forgetting his name and I feel bad, but he's a really cool guy. Their marketing, I think is better than Coke's, but I like Coke the product better. Just it is what it is. You're either Coke or a Pepsi guy.

10:40
or girl. True. Are they or them? The. Don't even go there. Flaming hot. I'm going to jump to the sponsor of the day, which is VK. Always. We've got a couple of new products been talking about. I used this before I came into the studio. No shit. My tennis elbow. I worked out pretty hard. The old man went hard today, Chris, and I love that tennis elbow was flaming up and you got to cool it off.

11:07
with the CBD full spectrum roll-on, about four times stronger than anything else on the market. 4,000 milligrams peppermint scent. You get the cooling effect and then you get the numbing effect. I'm in the numb zone right now. It's numbed out. I'm pain-free sitting here working hard on the show. Luckily I didn't have to do any curls while I was sitting here.

11:32
I'm definitely going to throw some on my neck later. I did a little back workout yesterday and I'm feeling a little tense. So I'm definitely going to be utilizing that. Get your moussouche to rub it in. I know. But Jennifer, help. If you've been looking at my stories, you've seen the latest. The greatest are mushroom gummies, the mood boosting mushroom gummies. I'm holding a limited edition version that's not even hit the shelves yet. It's strawberry. Right now we've got pomegranate and lemon available at take a vacay.com. That's V.A.Y.C.A.Y. The only way.

12:02
to take a vacay and yeah, getting some good reviews. The natural way to relax, Chris, it calms you down, you still have a good day, but you're not in outer space. That's the key. That's what we're all about. Yep. Said it earlier, like enough of the ingredients that you feel it, but not too much that you get the anxiety or the issues that come with it. So we recommend half a dose of one of these guys.

12:31
You'll thank us for it. Relaxed you in a natural way. Take a vacay.com. Learn about all of our products. We've got some new videos coming up from a podcast episode we recorded, talking more in depth about the ingredients. So you can also listen to that podcast that Chris and I do, the Vacay Podcast, V-A-Y-C-A-Y, on Apple, Spotify, Google, Amazon, anywhere you're listening or choose to listen. And if you want to just bump around and

12:59
Listen to the show four times, but on four different platforms. We won't hate you for it. It helps our numbers. We got to get those ratings up, baby.

13:10
Got to. Got to beat out the traditional news. We're coming for you. Yeah, exactly. Fox. Traditional news isn't going to talk about VK. No, they will not. We'll make. He'll sell you some veggie fruit capsules, maybe, but no VK. That's right. The shit that doesn't work. We're taking the alternative out of alternative wellness at VK. That's right. On the Radcast, last week, we had Alex Urban. If you're an e-commerce, you're trying to get ahead. Go listen to that episode. All the shortcuts, the blueprint.

13:39
He's an amazing guy. He was the former chief marketing officer at Lion's Not Cheap. He took them from $60,000 in revenue to 20 million in revenue. It's huge. True genius in the space and very down to earth. If you haven't seen that's gonna be an evergreen episode. A lot of what he talks about. We had a really nerdy conversation, Chris. It was two marketing dudes getting geeky a little bit for a second. Had to reign us back in. I liked that. But I liked that. He was awesome. Good guy.

14:07
Now the founder of Pele Crystal Jewelry. Go check that out. Got some crystals on there, man. I'm like, I'm like the crystal thing. Spencer Pratt's a good friend. Spencer and Heidi, they've got Pratt Daddy. And we've helped them with some marketing stuff and they crush it. This guy's in. Do we need to be in crystals or something? I think we do. I have some sitting right behind me. And I've I know some people in the business that do very well like you. And.

14:36
Maybe we need some vacate crystal collection. It plays right. The vacate crystal collection. It brings the chi. Some bracelets maybe. Bouncer chakras. Put some in. Accessorizing. AP could put some of our crystals in there. Vacate AP collab, we're ready for it. Holler at us AP. Give us a call. We're ready. We'll let you have first dibs before we even hit the market. Next week.

15:06
Devin Klein, he is the founder and CEO of Burn Bootcamp. Hey, talking legit dude. He was intense and awesome. And I still, I told him I was gonna go work out at the gym. I haven't done that yet. I knew I'd get a burn in. You reminded me. You're gone. Have you seen their stuff before? Burn Bootcamp, like that blue logo and stuff. It's gotten pretty, I haven't seen it. It's gotta be like one of the faster like, bootcamp.

15:33
Places I would imagine there's got to be one in Miami. Oh, for sure. I just haven't. There's a Barry's across the street, but I've not seen. Oh, yeah. Barry's boot camp. That was New York. Yeah, that started. Yeah, cool. Yeah. But Devin's crushing it with burn boot camp. He's a good marketing guy as well. Enjoy talk with him. That's next week. And we'll be heating up with new guests. Cameron, my new assistant, is about to be rocking it.

16:01
She's going to be bringing in all the big timers. She's sitting here like, look at me. Like I'm going to kill him. The pressure's on baby. No pressure. Yeah. No pressure. Yeah. Keep tuning in to your number one source for marketing business news. Thank you on Apple podcasts. We appreciate it. We had over 700,000 downloads in July. We're kicking off August hot. So stick with us. We appreciate it. In some other news.

16:29
I like this. I love it when digital brands use traditional media inside Tik TOKs out of home marketing approaches. It expands further beyond mobile. The social media platform is partnered with several digital media networks to push large and outdoor digital campaign. It's so fascinating to me as much as like we think, I mean, everything is online, but we still live in IRL in the real world. So you still have to drive around and doing shit. And.

16:59
Outdoor boards still work people reaching frequency, baby. You reach people, it's the thing that they see. They're driving every day. They still do billboards. You make an impression. And even TikTok, TikTok's gone mainstream with our outdoor board. I mean, I feel like they're making a run of YouTube. Oh, for sure. YouTube's almost like another stratosphere, which is, I don't, but. It's a staple in everyone's rotation, for sure. But what TikTok is doing,

17:29
is they're carving out. It's kind of, I did my whole piece on thread lightly with threads. Threads will never be a mainstream, mainstay app. I don't think it'll go away. I think there's too much money involved and people will use it to Apple. It'll get its own specialty uses, but it's not gonna be a mainstream like top three app, like Instagram, like Facebook. And now what TikTok's done is they're carving out a seat at the mainstream and not just a contemporary kids app or something. It's-

17:59
It's way bigger than that. And when you start running outdoor boards, that's, my heart, my heart like sings a little bit. Cause I'm like, cause people had to go, traditional media is dead. Traditional media, unless people are dead, it's not dead. Because people are still driving around. Now the newspaper's dead. Oh, the online. Cause I'm not going to buy the newspaper cause I can get my news source everywhere else. But as long as I'm still driving around and there's signs on things and messages. Very much alive. Yeah.

18:28
I drove by a bus stop yesterday and the ad just said, boring ads still get attention. And I looked at it, I read it and I'm like, all right, proofs in the pudding. They're right. They got me. I posted on LinkedIn today because a girl posted an article like I forget what it was. And I made a response. I'm like, look, we've we've been trying to convince ourselves in the digital age here that awareness doesn't matter, that you can just run an ad with an offer and a deal.

18:57
and people will buy it. But if people aren't aware of you, if they don't have intent and you haven't built a relationship with the brand or familiarity, and that takes reach and frequency. Reach the number of people that see your message, frequency, how many times they see it, to build and push people down, whether you wanna call it a funnel, a cycle, whatever the hell you wanna call it, I don't care what your mechanism is, awareness matters.

19:26
And this is what TikTok's doing. They know they're getting more mainstream, but they want it to stay in your head. They want you to go, oh, there's okay. I need to get back in the app and they get more reach and frequency in an out of home presence and getting just people that aren't online all the time. Cause they, cause they've got that capitalized. They've got that the 13 to 27 market. Like those people are online, but as they try to move into that 35 to 65 range, I

19:55
That's a big range, but you got to hit them where they are. Yeah, now they might be on their phone texting and driving. That's another problem. But none of us ever do that, especially me. Never.

20:08
Never. That's just scary, though. You know, people doing that like I was like driving this morning in into work and I was like, there's six people on their phone. I'm like, how are everybody not bumper car? And dude, we're on the interstate and you look at the car next, you're going 80 and the guy staring at his phone. You're like, good Lord. I don't know how it's done. And we're all guilty of it. We're all guilty. Yeah, I do it sometimes. I'm but I'm like.

20:31
But I'm really good at it, Chris. I'm not worried about me. I'm worried about everybody else. Exactly. Right. It's never going to be me. It's everyone else. That's the problem. But I admit to doing it and none of it's okay. But I don't, I like to think I'm not that guy that's going through a busy intersection and clearly the one time you should pay attention. I've seen dudes swiping on Tinder on the interstate and I'm like, can you not wait till you get home? Clearly not. Swipe left.

21:00
Literally. I've got to learn better about it. Is right or left? I'm married. I've been out of that game for always. Right or left? Good or bad? Right or left? Yay or nay? Right is yay. Left is nay. Which I'm not even on it, but I had my time. No more Tinder for you? College. You graduated to better apps.

21:22
Yeah, there's better ones out there now. A little more exclusive. Farmers, what's it called? Farmers only. I knew you'd make it up on there eventually. You can get that tree in the background. You're a good farmer. Find me a nice farm girl. It would be perfect for you. Go grow my own food. All natural. Oh boy. I just looked at the national to get to some social media holidays here.

21:50
Today's National Sons and Daughters Day. I'm like, my kids get this National Sons Day every day around our house. Like, I mean, those kids don't need anything else. What else? Like sons and daughters day. This is like the most woke day of all time. It can't just be sons. It's going to be sons and daughters. I'm surprised it's not two separate days. I think you're 99 percent sure there are separate days, but.

22:15
They had to combine them to they did a combo day. This is Hallmark, man. Hallmark's planning this shit. They want us to buy another car. I'll be damned if I buy my kid another card for Sunday. Yeah, spoiled rotten. They don't need that. They go to Dave and Buster's every day every week is Sunday. Our week's legend status at the offered house. I'm waiting on my gold card. Dave Buster should be listening. They should be sponsoring this damn show.

22:40
How much else, Ben? Yeah, they should. Chris, you've been there. You've seen that bill rack up. You know what I'm talking about. I've seen you run it up. You guys go in and hunt fish and it's no joke. You're a competitive family, I respect it. Yes. The 13th is International Left-Handers Day.

22:59
Something shit that gets celebrated is dumb. It's, yeah, it's dumb. Anyway, finally today, Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab. Taco Bell is teaming up with DoorDash to pick up the tab on taco orders placed with participating Mexican food vendors on an upcoming Taco Tuesday. It follows the chain's successful petition, or potential,

23:29
to pressure taco John to relinquish the taco Tuesday trademark, which they successfully have done. They can now talk about taco Tuesday. Thanks to LeBron James and Taco Bell. Are you a big taco Tuesday guy? I love tacos. It doesn't have to be on a Tuesday, but every day can be taco day for me. I love them. They're not really a bad day. I don't want to limit myself.

23:56
It's just it's fun just saying Taco Tuesday, though. It is. I just Tuesday. I didn't know someone had a trademark. Yeah, that's interesting to me. They do. Taco John's. We're in the fun for everybody. Taco John's has a trademark. Let the people have what they want. Yes, exactly. So be on the lookout for that. You'll get free tacos at any of your local places. It sounds like not just Taco Bell.

24:23
Yeah. Speaking of somebody that does good marketing, they always love their shit. They're always getting. They've always done great. In my mind, so I think you'll get a Taco Bell, that little Chihuahua, like 15, 20 years ago, still sticks in my mind. Run for the border. I liked. I can see why it's not still in play. I don't recall that one, but I like that. It was run for the border. That was their tagline. Was that was pre current. Like when the bell first came out, it was like run for the border.

24:50
That was the, I love that. It's fucking awesome. So good. And they scrapped it. I might disrespect them a little bit more politically correct. Nowadays. And then the point was they were the border, not that literally, but right. So someone scared him out of that. Yeah, of course. So they didn't want to make building up a wall in front of their store. You don't need them getting in the way of their tacos.

25:19
There you have it. Short and sweet news segment for today, everyone. It's still a little bit in the summer. Some of the more exciting news starts to come later as some of these brands, all the brands, CMOs, and everything else is going on, come off vacation. Like everybody starts waking up and suddenly like everything happens at once. We had a few Tesla and Elon Musk news, which we'll share next week. There's a few other things I'm gonna talk about with him.

25:48
but I'm building up my point of view. I want to see what he does here. He's taking X, the rebrand. I think he's got something planned and I think there's a reason he's doing this. So he's carving out a new category. Guy's too smart not to. I don't know if I'll completely agree with throwing away all the equity that he had in Twitter, but at the same time, if anyone's going to do it, he can. Nobody's leaning over the brand name, but we'll talk about that next week. To find us, theradcast.com, search for all of today's content.

26:17
course our sponsor, take a vacay.com plant-based premium wellness products right to your door straight from Chris and I. We appreciate everyone listens.

26:27
for Chris Hansen, live in Miami. I'm Ryan Alford, your host. We'll see you next time. The Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account v.rad.cast or at Ryan Alford. Stay Radical.