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You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

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Here's your host, Ryan Alford. Hey, guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, August 18th, 2023. Our weekly marketing and business news of the week and any other weird shit we want to talk about. I'm joined by my co-host. He might be the official new host. I don't know. Chris Hansen. It's becoming a mainstay here. What's up, brother?

00:40
What's going on, baby? How you doing? Oh, rock and roll and every day is a vacay here in G Vegas. Same kind of Miami. Yeah, vacay is a way of life. Exactly. It is life. I always loved the chi of the green tree in the background. It always calms me down. That's right. I sometimes think you're going to grab one of those leaves and smell it. And oh, oh, I would. But it's polyester. So fake. Ikea special. Yes. Oh, yeah.

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Long story that I won't get into, my dad used to make those kind of trees. That was one of his side hustles when I was growing up was really literally making silk arrangements like trees. So they're made of silk. The leaves, the good ones were. So. Well, that's the inside of the day plants. What's happening in Miami? Oh, it's actually, we got a little bit of cooler weather coming in. I.

01:38
Apparently one of my neighbors told me today that the Sun is farther from the earth. That's why we're getting this break I don't know if that's true or not, but I'll take it. It's been a nice breeze been beautiful out So that sounds like one of your cold plunge friends or something. Yeah One of my alternative yeah, were you drinking tea before or after this was talked about?

02:02
Sadly, I don't know. It was an elevator conversation. It was good old weather talk, awkward elevator talk. Yes, exactly. Our small talk of the day. We divide our talking notes for our business news and small talk and then business news and social media news, just for anyone curious what our show notes happen to be. And this first one is at first, I want to be honest here, transparent to everyone, because that's who we are. We're authentic and transparent here on the Radcast. I saw this and I was like, that doesn't...

02:30
really belong on the list of notes. And it was about Welch's, the brand that makes the fruit snacks. And so I was like, I don't know if I'm talking about Welch's fruit snacks, but it was, I read deeper into the story. This is a great brand play because it's true. So they're leaning into and they're doing their first every story book and they're leaning into the fact of this notion that it's okay for parents to steal their kids fruit snacks. And

02:59
Let me just say as a father of four boys, I 100% and did this last night actually take my kids fruit snacks. My wife gets on to me and I have to hide them. So she buys a giant box and I'll go in there and I'll be like, you know, rappers unwrapping. Joel can add the sound effects. Try to get in two or three packs because one pack's not enough. Let's be honest. One pack of fruit snacks like seven pieces.

03:26
I'm getting like three, four of those packs in and I'm like scraping the trash quickly into the trash can or whatever. My wife comes in and she looks at me, she says, are you in the fruit snacks? Those wrappers are loud too. Oh yeah, there's no sneaking those things. No, you're right though. It's like a two, three commitment. One bag is like one mouthful. It's like an automatic two or three. Exactly, you can't just have this one. I'm like, I'm munching on those things. I'm like, damn, those things are good.

03:53
These are healthy. I use it in our kids' lunches. Is this candy disguised as a snack? What did you know? That's become the buzzwords like it's a snack, honey. I'm like, that's fucking candy. Let's be honest. It's candy. It's not fucking healthy. No, I'm like, get me more of those snacks. I want to snack myself. I'm gonna go snack in the bedroom with like 12 of these packs. That's what I do.

04:16
And I've noticed they made a healthier version. They don't take like nearly as good. Oh, no, got to have the original now. Now they just come out. If you go into the grocery store in the gummy section, they just put them right in there. Like now, like the gas station, the Welch's, the first next the sticks up. They're like, everybody knows. Let's just let's call it what it is. Yes. But let's get bringing it back to the marketing side. So, look, they're leaning into a clear insight. They obviously got into the offered house when they found this. They must have.

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known that'd be a good sponsor actually for the Radcasts be first. So well, just if you're listening or anyone associated, yeah, I'm telling you this is a good insight because parents are going to snicker. It's going to give even more parents, maybe a little permission, or they're going to feel a little more naughty. They're taking the first next you're leading into a couple of things there. So again, if you're listening and you run a company, a business, it's finding these core insights, something like this so that you lean into them and you promote them so that then.

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lights the fire, it ignites more awareness around them. So there's your marketing lesson on top of the fact that I'm a fruit snack junkie. I can admit it, though, in a gummy junkie, a gummy junkie. I like some gummies. Let's be honest. Equal opportunity gummy guy. Is there really a difference between those and trollies, trolleys, whatever they are. Trolley trolley, the sour gummy worms. Yeah. All right. Get into a whole bag of those. But.

05:44
Speaking of another guilty pleasure, Chick-fil-A is releasing a new chicken sandwich for the first time. Chick-fil-A? Nine years. This is a limited time offering. It's an LTO, baby. Chick-fil-A is introducing a new honey pepper pimento chicken sandwich and caramel crumble milkshake. Holy shit. This sounds good. I'm so hungry right now. I know. This sandwich developed by chef Stuart Tracy.

06:14
Features like innovator. Yeah, he is an innovator. Features a crispy fillet topped with a minute cheese, pickled jalapenos and honey. Sign me up. I'm hungry. Honestly, it's about time that the hot honey chicken sandwich, I feel like is trending heavy right now. And I feel like smart move on their part. Yeah. Hot honey. I am seeing that everywhere. Hot honey. Spicy honey. Yeah.

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everything. You want it so you want your sweet and your hot. You want your savory and your sweet. Let's be honest. You want to get them both. And the not to be left out, the milkshake created by Chef Christy Cook. Now, now fast food has these executive chefs like Christy Cook and Stuart Tracy. OK, whatever. Slave in a way to come up with this special formula. Yeah, exactly. I got a chef Ryan offered in his kitchen.

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He put together a peanut butter and jelly sandwich for his son, but it's defined blended made in the Vitamix peanut butter. It's blended with carob flavors and butterscotch white chocolate pieces and blondie crumbles. I'm ready for lunch and dessert already. Yeah, me too. They're going to be available Monday, August 28th. This episode brought to you by Chick-fil-A's announcement.

07:33
But put in your calendar. Look, I remind me, let's be honest, folks. Number one, it's always my pleasure at Chick-fil-A. That should be their tagline. Because they do say it every time. It's like I believe them. It's like they hire. They obviously have some of the best hiring measures because some people say that shit and I'm like, don't fucking say that. I don't believe you. But you know what? Those people at Chick-fil-A, I think they might actually mean it. I'm like, my pleasure. I'm like.

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I'm trying to like read between the lines. I'm like that cynical guy that's like trying to like not really give you credit for that. And I'm like, damn it. I think she actually meant it. Yeah. Their training is on point. I know. Has anyone ever pulled the wool of your eyes? Did it sort of healthy and quick and we it's our pleasure to make you fat? Chick-fil-A ain't healthy. Come on. It's first prize in chicken sandwiches, but you think it is. You're like, I think this is actually.

08:28
Healthier option than Burger King or McDonald's. I'm going to feed this to my children and feel OK about it. I still think it's healthier and I know it's not, but I still it's a brandy baby that is branding. That is the brand. You make people feel good about it. I've definitely cut back on it compared to my my my younger days, but if I need to get something.

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I always, that's my first go to fast food wise. This is something we got to learn for vacay. LTOs work, limited time offerings. Like they drive demand and they drive urgency and they drive like this FOMO. So LTOs, anyway, head note for us and other brands out there. LTOs work, limited time offerings. Scarcity.

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and agitation, two of the best used marketing ploys. There you go, there's your buzzwords for the day. Playing on our best emotions. Hey, it is, that's what people don't understand. Marketing is not advertising, marketing is not promotion, marketing is not branding, marketing is consumer behavior and understanding emotional response. Yeah. There you go. DraftKings tells betters. The crown is yours in latest.

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Kevin Hart adds. This comes to us for our friends at Marketing Dive, MarketingDive.com. Draft Kings has launched a new marketing blitz for the NFL's 23-24 season with comedian Kevin Hart and retired NFL star Ryan Fitzpatrick. Along with humorous antics, the campaign introduces a new tagline, the crown is yours. You ever use Draft Kings? You ever use Gambler?

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No, I'll throw down to the casino, like if I happen to be there, but I'm not. There's a hard rock 30 minutes from here. I'm definitely not going up in my free time. We need like a group trip to Vegas. Like I don't I'm not a huge. I used to battle college football. I used to go to Vegas once a year, but I haven't done in a while. We would get like a trip of like buddies and friends or whatever. Go to Vegas. That's where you go. I'll go gamble my ass off if it's like a trip or something and have fun and not feel like I'm.

10:45
in a max out of a credit card or something. I enjoy it. I tried doing sports betting really just to get more into sports. Yeah, I thought this will get me more invested, but I just lost. So I was like, this is not a winning formula. I still don't care about the sports and I'm losing money now. But it will make you having been an avid controlled gambler at times, watching like Toledo versus Ballstake. It's interesting on Tuesday night when you got 100 bucks on it.

11:12
It's otherwise you who gives a shit about Toledo Ball State, but suddenly you got a hundred dollars riding on it. You're like Johnny Smith, throw that fucking ball. Go. You're going, I'm the only one at the TV. Honey, what are you doing? It's Ball State and Milwaukee playing each other. I just love that it's saying the recent sports betting trend. I'm like, I'm pretty sure sports betting has been around as long as man has competed. Yeah. Like no matter what it was, it's just.

11:40
It's more legal now, probably. Oh, yeah, it's going to you're almost 100% going to be I think it's I don't know how many states it is now, but it's pretty I'd say it's pretty legal now. Like good. Yeah. Because my buddies are doing it either way. Yeah, exactly. So they're really curtailing it before. Now there's making it where companies has to pay taxes on it and everything else. So.

12:02
It's not just a bunch of dudes sending Venmo requests back and forth. Yeah. They're bookie. I know. But it's funny, it's becoming like cigarettes. Like you walk into the store now and there's seven signs of plaster that tells you you'll die if you smoke cigarettes. But now with gambling, it's like every commercial and everything starts with, if you have a gambling problem, call 1-800-don't-lose-all-your-money. And it's like, before any commercial comes on, I'm like, I now know what's coming. If you have a gambling problem, you need to tell someone, you need to call someone.

12:32
Yeah. Yeah. And then the commercial come get your grand scratch off cards. Get them now. Right now. The Buffalo Bills versus the snails. Well, yeah, there it is. They got to do that little disclaimer. Yeah. Now before they play the promo, that's like eating you excited about some game that you shouldn't care about. And like how much money you're going to win.

12:54
There you have always the upside. It is. But anyway, draft Kings, new campaign, Kevin Hart, leaning into a popular figure to sell a promotional item. That's your marketing ploy there. And draft Kings is everywhere. I see him everywhere on every ESPN commercial. They got a lot of bunny. I'll tell you that. Yeah, they're rolling it. I see him on billboards. I see him on every other, I don't know, ad now cause I'm in sports and stuff. So I'm seeing them like scroll through my feed. They're hitting all the channels, indoor outdoor.

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Everything. So there you go. Kevin Hart's doing okay too. That man has got a lot of good paid advertising deals. Like what do you do? Geico or Progressive? I think he's all over the place. And yeah, and funny, like I like them. There's some of these guys are out there where I'm like, I can get tired of it. Kevin Hart, I don't really get tired of Kevin Hart.

13:49
Hey man, good for him. He found his lane. He's capitalizing on it. I know. It's pretty funny too. If you ever listen to stand up. Yeah, he's funny. We've mentioned it already. We have it plastered on every wall sign and hat. There it is. There it is. Every episode of the Radcast brought to you by VK, V-A-Y-C-A-Y. The only way to spell VK and the only way to spell VK.

14:17
which is V-A-Y-C-A-Y. Take a vac.com. Plant-based wellness right to your home, delivered to your door. Our latest product, our mood-boasting mushrooms are out now. We got pomegranate and lemon. More flavors coming. Relax, take a vac anytime. Low dosages that gets you as much of the ingredients that you need without the side effects that you don't. That's what our premise is. That's what we're doing. These are premium products.

14:46
products. Third party tested and brought straight to you from Chris and I and all of our partners at VK. And so here's the deal, folks. I'm going to give you a code. I want you to use it. It's called VK Ryan. It's limited time offer. Go use it. It's a little Easter egg for you. VK Ryan, V-A-Y-C-R-Y-A-N. Use that promo code. It's got a little Easter egg. I'm not going to tell you what it is, but it's something good.

15:15
So go use that, order a product, try it. Or we're gonna do a promotion to give away some samples. Our 2-pack gummies, you give your email, you'll be seeing that on the site, a little button. So we want to get you, the biggest thing is trying these products, Chris. We know this, we want people trying it. Once they try it, they'll wanna buy it. Our sleep gummies, one of our most popular products. It's all natural ingredients and just the right ingredients and not too much. Biggest thing, feedback we get,

15:45
too much of the sleep stuff makes you groggy, makes you, like me, you get night terrors, too much melatonin, you get right around doses, and that's the key to all of our products. So go to takeavk.com, the official sponsor of the Radcast. There you have it. Anything to add on that promo?

16:09
No, just get after it. Try it. You love it. Everybody does the few things on a Radcast news update. We've got a couple of episodes this week. If you haven't already listened, the founder of Burn Bootcamp, Devin Klein will join the show. Very insightful on franchising as well as building in a fitness brand from the ground up. Devin's a really smart dude, really great marketer and a really insightful episode. So if you haven't listened to that.

16:37
Hit the back button, go check it out. Next week we've got Corey Camp, founder of Forever Athlete, really cool guy. Really teaching, there's so many people out there that played sports most of their life or did D1 and different things like that and they come off of that and they really hit a brick wall. Corey's doing a lot to help people with transitioning, providing mentorship, a guide, he's written a book, Forever Athlete, same title.

17:03
and then providing community and different things. He's out of Austin, but going to be franchising, doing different things. Really insightful down to earth episode. Really enjoy getting to Corey better. So check that out on Tuesday. Just hit your reminder button. Let's go. Hey, Siri. Remind me to listen to the Radcast on Tuesday morning. There you go. My my Siri just did it.

17:30
Right here. Listen to the Radcast. It's listening to me. I will be listening to the Radcast on Tuesday, Chris. You will be too. As will I. Exactly. I got to stay up to date, bro. The latest marketing and news. You do. Hey, we're only the number one marketing and business show on Apple. Over one million downloads the last 30 days. We want to thank you for that. So keep them coming. We need it.

17:58
We need to feed. We need to feed the babies around here. Got four kids to feed. That's right. Got to get cheap. Those Welch's Welch's in stock. Got to keep the boys happy and keep mama happy. So we're good. We appreciate one all seriousness for making us number one. It's always the goal for in some social media news, paid users of X. Also, there's Twitter gets a new tab to highlight for.

18:26
paid users to highlight their posts. So X has rolled out a new highlights tab for paid users, allowing them to feature posts on their profile in a dedicated tab.

18:42
Here's the thing. This is cool and all. Just, what the hell are we supposed to call these tweets? Are they Xs? O's? It's, I agree. I don't know. It's not tweets anymore. I'm hijacking the article to go straight to what the problem is right now from right now. I'm gonna go X. What?

19:02
I'm going to go tweet on X. I don't know. What the hell are we supposed to say? I almost wish they would give some dual marketing campaign pushing either way. Get rid of the confusion. Even to this day, when I go to pull X on my phone, I'm typing in T W I nothing's populating and then I'm like, Oh, it's called X now. It's just, yeah, I don't love it.

19:24
No, absolutely. I like the brand. X is cool. I like that, but I don't like that. I don't really know what to call it or what to do. And the people are struggling with it. But and this sounds like a great feature and all. But I just I really want to see the data like for how all this stuff of this impacted usage and all that threads came out. And I told everybody to thread lightly. I think they have that's fizzled like a hot air balloon. But the.

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But how is the X numbers? Are more people Xing? More people not Xing. The irony is when you X something, you kind of stop doing it. The messaging is confusing to me. Yes, it is. So there you have it. But now you can highlight your Xs on X. I'm just gonna leave that one alone. YouTube Music is adding a TikTok style samples.

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Short form video feed, short form everything. YouTube music is introducing a new TikTok style short form video feed named samples to facilitate users in discovering more music. Oh, stated short form videos are becoming increasingly popular for music discovery, no shit. Their samples tab was rolled out to iOS and interest users worldwide on August the 16th. So.

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On Wednesday you could do this and now it's Friday. So if you're listening, it's time to go check out YouTube samples and YouTube music. I will say this, so related or unrelated, I was looking for a Morgan Wallen song. There's a really cool new chain smokers version of Last Night. That's your inside tip right now. Play that, that's a jam. And I was looking for it and I ended up on YouTube because I couldn't find it on Apple Music. And they did have it on YouTube. And...

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I did get fed three or four short form ads and they all sucked, but it did make me feel like there's a lot of room for improvement. So I would probably get on the platform like a better ad because the ones that were there sucked like the content, like the creator content was pretty good, but the ads are no, no bueno.

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I think there's untapped opportunity there. And I will say younger audience, because my kids are all over YouTube shorts. I think I've talked about this before, because I don't let them get on social media. And then I have to have an account for the YouTube shorts. And they're like age appropriate. It's all a bunch of cartoon robot shit and monster trucks. But I will say YouTube music has a, you can find like alternatives, that and like SoundCloud.

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You're looking for like a remix or something. There's your entire tip for one song. And I'd go listen to that. And Morgan Wallen struggling so much. I don't want to give him too much promotion because he's hurting so bad, but just to give him a little more promotion that chain smokers doing is pretty jam. Yeah. He's making the chain smokers popular again. They were the jam like what? Five years ago, eight years ago. Yeah. And I liked them. I like Morgan too. He makes Kings. Yeah, I know. He's doing all right.

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You heard that song, Cameron? Have you heard the remix that I'm talking about? Ah, see, I'm ahead of the youngins in here. It'll be booming in every college bar. Oh, yeah, it's a jam. It's good. So there you go. But YouTube music adding short form TikTok style videos. Shocker. Could have called that. Yeah, exactly. Yes. We do have some social media holidays we don't want you to miss.

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Today is Plan Your Labor Day Sales Day. It's like, why? Tell me when you live in the U.S. without telling me you live in the U.S. Consumerism at its best. Oh my gosh, man. We do need to plan ours for AK and all of our clients. I don't know if we need a whole day to plan it. No. An actual holiday, but. No. Yeah.

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I'm looking to see if any Sunday is National Lemonade Day. So don't miss that. That's August 20th. And Monday is National Senior Citizens Day. So don't forget to respect your elders. Hold the door. Yeah, hold them. That might be me if you're you know, are you put people like it's getting closer to that than I am the other. So respect your damn elders. You know what I'm saying?

23:56
It's damn kids these days. Damn kids these days. They have no respect. It's so funny. I think you'd never turn into your parents. Then you find yourself like saying shit. What the fuck? Like, I would never say that. And I'm like, I try to think I'm cooler or something. But I'm like, damn, I didn't sound like that. I don't really care about being cool and much as make sure my kids are doing what they need to be doing with now. I'm like, that's all I guess my parents are doing to, I guess it's really the same shit. But what do you do?

24:26
You get old, get old gracefully. Yeah, exactly. Got a new skincare line. I might just tell you, might be telling you how this face stays so young. A little teaser. We're working on a deal. We'll see if we can pull it off. You know, this face doesn't come cheap, Chris.

24:43
That's right. I know, baby. Why do you think I'm in the Med Spa business? That's why we got to open one at Greenville. Yeah, we do. I can actually put one in here. I can put one in Social House. We can put a Med Spa right in here. If you should, why not? There you go. It's not going anywhere. No, I need some Botox. You know, I need some filler. I'm going to get myself a little hydrofacial this weekend. Hey, I like that. I like that vampire facial. I've never tried that. Oh, yeah. That's what I take your own blood. And they're like.

25:12
putting it back in and put it back in. Yes. I think we do that. I've never had it done though. The skin pan, like microderm. They like supposedly take the blood out that way. I don't know. It's start rubbing your face with your own blood. Like this is vampire. Whatever it takes to stay young and look good. Yes. Macy's is using 10 times more influencers to advertise new private label brand.

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The first of four brands in the new private label stable, the department store chain is ramping up its influencer marketing in an attempt to draw new shoppers. New campaign to spread awareness of the brand will include 56 influencers, a 10-fold increase. I guess they had 5.6 influencers before. That makes a lot of sense. From Basie's previous influencer programming, a spokeswoman said, that doesn't make any sense, does it? 10X, wouldn't 10X be 5.6?

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Marketing guys are math guys. So clearly we can't have that 5.6. We need 10 next that I want to get 56 now. OK, we want whole people now. That was the problem. That was the biggest thing they learned is trying to get half an influencer just sucked. The I will say, look, here's the deal. If you are using influencer marketing, then you're behind because nobody wants to listen to talking heads like me or the ads.

26:41
Just kidding. They do want to listen to me, but they, but in all seriousness, they, you can't run an ad on social media. That's the same commercial that you thought you could run on TV 10 years ago. You know this and people want to be entertained or educated and they listen to their peers. This is word of mouth on steroids. And every brand that's actually blowing up is using some form of influencer marketing. And it's a fancy way of called spokesperson marketing. Now they're called influencers.

27:10
It used to be, okay, let's get Hulk Hogan to talk about vitamins. Now it's, let me get Terry Smith down the road who has a hundred friends to talk about vitamins. Yeah. So you pay them for the word of mouth. It's actually, the irony of this is it's actually less authentic than word of mouth used to be. Now I pay my friends to talk about our products. Hey, don't make me like get real deep on this shit. You know, if you overthink it, you'll go, man, maybe we're not as.

27:38
authentic and as cool and as reverent as we think we are. Now they've just penetrated your friend group. Exactly. It reminds me of like multi-level marketing. Yeah. Exactly. Come over and I have this great opportunity for you I want to tell you about. I've got this new Tupperware and you don't even have to watch it. It's biodegradable. You use it, you put some spaghetti in it, you empty it out and suddenly it cleans itself. I'm like, whoa, I'm coming over. Yeah. Tell me more, Cathy. Self-cleaning Tupperware.

28:08
I think they're coming out with that, aren't they? I'm just kidding, who knows? Wasn't Tupperware like the first thing that was like multi-level? Tupperware parties. Yeah. Yes. There you have it, the first multi-level. We're getting deep here on all the old school marketing dog tactics, but this stuff still works. Look, we need to have vacay instead of, so we're gonna use, look, just bear with me. So we're gonna use vacay as like the proxy for ideas, for everyone listening. So.

28:37
Instead of having Mary Kay parties like Barry Kay, the pink car driving around, we never have a vacay party for real. So you have vacay, Mary Kay, even rhymes. No more, no more Mary Kay graduate to vacay. And then we'll give away like a much cooler car where somebody drives around in the vacay car. Yeah, I think I can get behind that. Hey, I'm telling you, multi-level marketing is our friend.

29:06
But no, but for real, I do think that this type of marketing is making a comeback. The word of mouth, the influence, all this stuff is like coming full circle with the combined with the amplification power of the internet and social media. So all these worlds are like starting to come together. It used to be just word of mouth. It used to be multi-level marketing. Now you've got the influencer affiliate, all these things. And so if you're listening in your company and your brand.

29:34
You need to be trying these things. You need to be implementing tests. And everybody thinks they're gonna find like the silver bullet marketing. No, it's not one thing. It's like dabbling in 12 things. Then you layer on to what works. But I do like that Mary Kay idea. I'm down for a vacate party. I think it's a great idea. 7-Eleven drives in the metaverse with a Fortnite activation. I thought the metaverse had died. I guess it's still alive.

30:04
I think it's just been dormant, dormant since crypto. I feel like metaverse slowed down when crypto slowed down. I will tell you what's not so down as Fortnite. My kids play that shit all the time. Like it's still. Yeah. Like still. That's not played. I watch it's actually I get it now, like the whole watching them game and stuff like that. Will it switch? What's it called? To it, which oh, God.

30:35
It's long morning already. Twitch. Like I get like the watch. Like certain games are more interesting to watch than others. I'll go in and be like, hey, guys, it's time to get off. And I start watching and I'm like, whoa, get out of the way. That car's running every and it's it gets like real. I'm like yelling at them like rooting them on. And I was supposed to tell them to go to bed. Whoa. OK, I got you get the vortex watching that shit. I get so kind of you do.

31:01
Especially on a 70 inch TV like we got in their room and the out of the year, 70 inch gaming TV. That's impressive. Hey, we limit it. All our kids play sports. Start, stop judging. You're going, I hear the judgment through the microphone already. You let your kids play all the time. That's all they do. Play video games. No, they don't. But everything in moderation, including Fortnite. But I do like this integration with 7-Eleven because kids are playing it.

31:30
And a lot of adults are playing it too, let's be honest. Yeah. I mean, I've got I saw these friends talk about it. I see them like when my we have like our on like what you could tell them somebody else is online on the Xbox like it says their handle or whatever. And my kids are playing and I swear, like when I played, I don't want to first get things like 10 years ago or something like some of my friends that I used to play like Madden or something on, they're still on that ship. And they don't I know they don't have kids. So I'm like.

31:59
There is some gaming happening with a lot of adults. I got a lot of buddies that I didn't even know for years that they were gaming, but they had a conversation last week with a buddy. I'd say, yeah, I play this with this friend and this with this friend. Yeah, we did a whole e-sports themed. Radcast a couple of years ago, the numbers, I'm sure they're like double now. Unbelievable. The number of people, the number of time is spent on Call of Duty. Freaking.

32:28
Madden, all that. The NCAA games are like. Huge, yeah, I hope the they're trying to bring that back because that went away because like the name image like this in like 2014. Now they're trying to bring it back that college football game. That was like the last game that I played regularly other than Madden. It's like that college football, but 7-Eleven getting involved, integrating within Fortnite. Now my kids are going to be going, let's stop at that 7-Eleven.

32:55
Let's see if it happens. I use them as like a guinea pig. Like when I see some of this stuff and I know it like hits the radar, I'm like, I want to see if it, if they, if it's like really hit the radar, if they get, if they're nailing their target audience. Yes. They, Wendy's did something and I swear my kids starting asked for Wendy's more than they ever had. I was like, hmm. That's interesting. Yeah, exactly. You've got your own little test subjects. I love it. They do. I think that's all we got today. My friend, we're to tight 35 minutes on the Radcast.

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And we're always brought to you by VK, takeavk.com, V-A-Y-C-A-Y.com. We appreciate everyone. You know where to find us. I'm at Ryan Alford. Look us up, Chris Hansen.

34:10
We'll see you next time on the Radcast.