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You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

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Here's your host, Ryan Alford.

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What's up? Welcome to the latest edition of the Radcast. It's Friday, March 3rd, 2023, our weekly marketing and business news of the week. Christina Yassi, what's up? Hello, hello. Nick Weaver on the ones and twos. How's it going? We're live here in our studio. On a beautiful day in South Carolina. Greenville, South Carolina.

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You know, the place to be. Indeed. Crane on every corner. Of it. Everybody's moving in. So many rerouted ways to drive places. Yes. Here in our state of the art studio. It's social house. Yes. One of the social house. Yes. The OG. If you're ever in Greenville and need somewhere to work, need somewhere to play. Come here all day. Hey.

01:17
I get it. Poems, you know, March, your true calling. First of March, you know, like poems. I'm speaking poems. There you go. A new resolution. Yes, that's better. And maybe it's me or maybe it's a deep fake of me. I don't know. It could be. There will come a day. This ring. I saw this article earlier in the week. I'm like, all right, we need to talk about this. So it was did you watch any of the videos? There's a hot second of it. Biden, the Biden one's great.

01:47
like, but I will say this. So now, you know, give a little context, you know, everybody's probably heard of deep fake videos by now, like where the actor's face is like, which is kind of scary, like blurred in, had the Keanu Reeves one like Robin the store look just like them. And now they have voice, they're doing deep fakes with voice. So like, they showed Biden doing it and they've they use it for comedy, which is sort of funny, but also sort of scary. As someone that, you know, talks on the mic regularly, right?

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like oh great oh man good old Benji Kiro too yeah yeah yeah so um it's interesting where all this AI is going and it's gonna have to just be some technology that analyzes

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And tells you like it's going to have like a blue check like in the corner of the audio wherever you're watching it or something like verify that it's the voice or something. It reminds me of that show like everything is cake. Yeah, you can't tell like because they the cake is so detailed. You just don't know. It's like is it ai? Is it a real person? Someone's gonna go Chad gpt. They're gonna go. All right I want a 10 minute episode about cupcakes and baking when i'm stoned in ryan alford's voice

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I don't want to hear that now that I said it. There you go. Right. That's a whole other segment. Christina Yasi as a growing up with Delta. Yes. No, or not. Right. Not. But this is interesting. I don't know. You need to go watch this. It was on BuzzFeed BuzzFeed News. So Joe Biden, they had Joe Rogan talking about like Ben Shapiro. I'm going to call it the new age Transformers. I don't I don't even know what they were talking about, but it was. Yeah.

03:31
Funny you and I didn't know the characters or the cartoon Kind of like Panama or something Yeah, but we'll see where that goes yeah, it is it gets replaced Yeah, you know if you can deep fake the video and the audio like you know what's real and what's not?

03:50
I'm just going to web three. I'm going to move to the better. Exactly. That's what's going to happen. We're going to all be pushed out. Yeah. Into into Web 3. We've got a deep fake in the metaverse. Stop it. Robots take over everything. There's a new era of alcohol advertising as well. This is a pretty big deal. Ab in Bev ended its 33 year hold on Super Bowl alcohol advertising, which means that companies like Crown Royal and Remy Martin can start advertising. Yeah. Uh, it.

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And that you know the article I think summarized right this comes from marketing dive one of our favorite places for marketing news

04:26
The Super Bowl commercial sucked. I didn't like, I've watched those over again now. It like for like a 20th time and, and my first impressions were the same, like at least 80, 85% of them. Uh, and a lot of them were led by the alcohol brands. I think trying to be too safe. They knew they'd spent a ton of money on the spot. And so they're like, all right, we're not going short with creative. We're going to get seven celebrities in here and we're going to jump off a cliff and like, you know, no real story, but just jam a bunch of celebrities in and

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and go, all right, it's gonna stick because we've spent so much money. We're gonna spend another million dollars on the actors and we'll see if their sales go up. I'm sure their awareness did, but it was interesting because I did kind of catch that a little bit. I knew about that agreement where they were the only one. I kinda had thought it had expired, but.

05:21
Thinking back, I couldn't remember like a liquor specific commercial. Yeah, I didn't even know that was a thing. And then I read this article and I was like, Oh, yeah, I guess that I have never seen anything like that. Yeah. Some of the other brands. And so, yeah, I think the ultra ad was interesting. I like last year's better when they were in the bowling alley. Oh, yeah, yeah, yeah. But I don't know. We'll see where this goes. It's always interesting to me like.

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I'm gonna age myself a bit. Back in my day. But there was a long time where you couldn't promote alcohol, like other than beer, you couldn't, like liquor had a very limited space. You couldn't put it on TV, you couldn't like.

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There's only certain things you could do with like hard liquor. So interesting with the marketing. Like when I get in, this was like mid 2000s. I remember because we were I worked on Bud Light, a couple of projects with the agency that was at and I remember there being some kind of crossover that they want to do. And it's like just so many limitations like liquor advertising. Interesting. So but it's obviously full gamut now. Right. You know, my times change. Drink them if you got them. There you go.

06:31
on our Tuesday guest episode, we bring to you some of the biggest, brightest stars in business, entertainment and pop culture. And we, what we did, we've aggregated some of our music stars to bring you country stars and pop heroes. We had Kofi Anderson, Jaron Johnson, Tyler Rich, Aluna Smith, and Jenna Andrews, a really eclectic group of artists that talked about growing.

06:58
their brands and music in today's landscape. Yeah. And I think it was there was a lot of actionable things in and outside of the music industry. And I think it's fascinating to kind of organize all of that and kind of bring another best of. So hopefully you check that out. We're really aggregating some of the value we've put together with over 300 episodes the last five years. We're starting to re we're making it easy, digestible. Yeah. You know, bite size. Best of the best. The best of the best. And next week, Sean Michael Crane, great story of perseverance and from prison.

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Like literally he

07:31
Got falsely accused, served about seven years in prison. And instead of, you know, crying his way and, you know, woe is me. He's turned it all around and is a personal speaker, coach and an amazing dude. Really great story, really great storytelling. You know, there's some episodes with guests where we really have banter back and forth. And then there's sometimes where I try to get out of the way and let them just because he, the story is so deep. And this would be one of those episodes.

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I think if you're looking for a little motivation, a little kick in the ass, this is a great episode for you, as well as some tips and tricks and things that you have to do mentally to kind of overcome shitty things that happen. Truly. So check that out. Sean Michael Crane on Tuesday, March 7th. Check that out all.

08:20
your favorite platforms and speaking of favorite platforms, we are, we did expand into I Heart Radio Pandora's newest platform and another one this week. So there's no excuse. Right. If you're hearing this, you found out where to find us. We are enabling you. But if you have a friend, you know, and they're like they're I Heart Junkies or something, you know, then Sunler Adcast is here now. And again, thank you for all your love. We're at number 16 this week in business and marketing on Apple Podcasts. Lowest rating we've had

08:50
consistently staying in that top 20 so we really appreciate it like love share review we appreciate the feedback and tell us what we can do better or you know Christina right yes yes

09:06
Speaking of improving, I just got a shipment confirmation. Yes. Mine's on the way. Oh yeah. I got one. It's the last night of this morning. So, uh, the official meat delivery sponsor of the Radcast. I'm just going to call it the official steak lovers, uh, steak sponsor, steak sponsor, meat sponsor of the Radcast good ranchers, family owned USA based the best meat in the country and look folks.

09:32
You don't know where that beef comes from in your supermarket. Just because the butcher is so nice at your local grocery store and you have a relationship with them and he packs it up and he puts it out there and you're like, oh, this looks red and meaty. Doesn't mean you know where it came from. Truly. Or what's in it. How many steroids have been pumped into it? Who knows? You just don't know. We're good ranchers. You know, it's all farm raised, all in the U.S.

09:58
and all the best quality. You know why? Because I already had it. I've already had my first orders in my head of you on this one. Yes, you are. But more coming. Have you tried the bacon yet? No, I haven't. Yeah, that's what I'm waiting on. You're excited. You had me at bacon. Bacon is why I'm not vegan anymore. Yeah. And you need to get in on that promo before it ends. Bacon for the rest of the year free with every sign up. Yeah. And of course, if you use Radcast, code Radcast, you get

10:27
You don't you can check one or two things off off your list. You don't have to worry about meat anymore. You've got it comes to the flash frozen in your freezer when you want it. And let me tell you, having already done one order with them, it's some of the best quality, best tasting meat that I've ever had. Bar, you know, some a one why do that cost, you know, more than I would ever probably pay for me. Really? And so, again, you're supporting a family owned business, great people, and you know where it's coming from.

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you know it will be delivered right to your door, so you don't have to leave. Right, it's great if you got a family and it's also great if you don't. Exactly. Stakes, chops, bacon, chicken, seafood.

11:08
They got it all, but let me tell you, get the stakes. Ryan offered approved the radcast approved and we don't improve anything we don't like. And we like these guys, good ranchers, good ranchers.com telling the radcast sent you, if you go check any of the links on the radcast, you can find them actually listed on our website, the radcast.com click on sponsors, click on good ranchers. You'll go straight to their site, give them some love and you'll thank us for it because it's delicious. It's pretty good.

11:38
That's very good. So this next article we're talking about is very exciting, especially for the industry that we're in. Canva, the graphic design company, is launching a new paid subscription for universities and colleges. Canva for Campus, an extension of Canva for Education, launched today as a paid subscription for universities and colleges.

11:59
Smart. It feels like it should have happened a long time ago. This is such easy money. I know. I mean, they've really democratized graphic design. You know, I wondered like how and I'm going to ask Nick this. So I'm going to give him a second to think about it. But because he's a designer, multi, multi talented designer editor. But, you know, I wondered when it like make the transition from like just.

12:23
Like I do have a little bit of design training, but not I'm not a truly fully trained guy. And the average consumer that this democratized design for because anybody can kind of create a little something. I think it still takes a lot of creativity to make something beautiful, which is kind of the distinction. But.

12:43
Wondered when like some of the classically trained designers would start moving to this and one of ours Logan is Using uses it sometimes now for like quick things. Yeah, okay. This is now officially like Jump into dumb down. Yeah, like not just dumb down design It's like okay people are viewing this as easier and quicker for certain things Nick used it any opinions on it It's pretty good. I know a lot of graphic designers that have used it It's just intuitive and it's just makes it simple. It did it easier

13:13
Easier than Photoshop. Yeah, it's it's easier for you as a designer There you have it Weaver approved Canva on campus the but look This is how they they're spreading in different everywhere. I mean, it's like

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Everybody needs to design now. Everybody's posting on social media. There's a lot of needs for it. Faculty are creating those boring charts. You know, let's make it look a little nicer. Right, make your PowerPoint better. It's prettier. But you know what's funny? Not funny. Funny, ironic. Sometimes I say that and I'm like, I didn't really mean that to be funny. That's my way of saying ironic.

13:54
Like my wife, who I do want to pause here while we're talking about universities. My wife, who I'm very proud of, Nicole, was actually promoted and got the principal job at her middle school. It's a big deal. Only woman in her district at the middle school of her higher that has the principal position. That's amazing. Which is...

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You know, I don't the hashtag power couple. So proud of her. And I'll stop short of naming the school. So no creepos go, you know, snaps. But proud of her. But ironically, as we had this discussion about.

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apps and things like this that they use at school because you know sometimes I see her fumbling around with something But the school doesn't pay for like stuff like this definitively they want this to free apps, you know And i'm like, you know, and it's never helpful. So look hey get you some cambo for education Maybe it's maybe it's affordable or they need to just subsidize it or something. Right? Right. There you go. Get them on it early. That way when they leave school, they got to pay for it It's a free taste that's what happened to me with apple music and word. It's like the candy

15:01
When I had to pay for a Microsoft office, I was like, I hate being an adult. And we're still in this vein of apps that are playing toward business because TikTok, who just can't stay out of the news, is launching Sounds for Business to help marketers create engaging content. This is, again, brilliant. They've announced that the launch of Sounds for Business, a collection of music, voiceover, sound cues designed to help small businesses create quick and engaging content. Yeah.

15:28
I'm wondering if this is stuff like, you know, that we do when we add like the uh, the funny had on stuff. Like, I think it's just like all the stuff that we pay for normally, like for our editing, like when we're, we're doing, uh, videos and different things for our sound libraries, now they're including it in there and makes a lot of sense. The, uh, look, is this all about how can you keep consumers and businesses that are using the app in the app? Right.

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using the app to create the content. Longer time in the app, it keeps them there, posting it and using just the app instead of making them go outside of the app. And so it's convenience, but it's also removing friction for what they need to create the content that really aligns with what they're trying to do. And sound is a big part of anything.

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Big sound design guy. We spent a lot of time on that here and have a lot of sonic branding is what we call it You know it trademark hashtag registered But uh makes a lot of sense and hey tick tock's Doing the right things. I mean they're they're getting after it. They get it amazing what? You know

16:38
the China communist can come up with. Just don't work for the government and you'll be fine. Speaking of great things that you can do if you're working for the government, they K Delta eight gummies, my personal favorite sponsor of the Radcast, no shame to good ranchers or branded bills. But just for my lifestyle, my boyfriend calls me a stoner now, which I'm not. But again, and I sound like a broken record. I was so anti.

17:07
All of it. I was like, I it's like great for you not for me and I'm like, I mean, I probably take a gummy

17:14
at least like four or five times a week. And I've never had it's always night. I'm never operating heavy machinery, but it's great. I don't wake up groggy. Definitely chills me out. I drink less wine, which is this is a health and wellness product. Let's be honest. You know, like the stigma that you talked about is what the problem is. Right. If this is not about getting high, this is not about a stoner. This is about using a product that helps you sleep, helps you relax in a natural way that is not.

17:44
have all the side effects that other things. Yeah, exactly. It's not about, it's like there's, I don't take it because I'm addicted to it or because I'm addicted to the feeling that I get. It's just like, oh, if I wanna chill out a little bit.

17:54
And I don't want to, you know, deal with the calories of wine or the fact that wine totally ruins my sleep. Yeah. Um, you know, I mean, I, you know, like I'm addicted to Advil, not really. Right. It's just, I have like headaches and some foot pain from old injuries. And I take Advil three to four times a week, right? You know, not every day and not, but like three or four pills, but like, because it helps and it's not bad for you, you know, like in the right dose and the right atmosphere, like a huge component of this. And I talked to my friends about it.

18:24
dad to take it and you know yeah and it and so but yes take a vacay.com vacay everything is third-party lab tested folks this is not

18:37
I don't know what I'm getting. There's not FDA approved and it's like, I have no idea. And be worried. Well, guess what? Chris Hansen, the owner is already worried about that for he's worried about that. So that you don't have to be because he's had everything third party tested. Uh, everything, every ingredient, they know what's going in there and they have clear dosage amounts for the varying levels of what you're trying to do at what level, and you need to go to take a vacay.com, check it out, try it. We're going to be giving away some samples here shortly.

19:07
We'll be talking about that more. We're doing that. It's really it's one of those products where there's the stigma You really have to try it to kind of oh, yeah. Oh, yeah, and I was very like, oh, okay Do I want to do this and it's again? Yeah, I love it. Yeah, so and Chris is great He you know, I'd like knowing him and knowing his passion behind the product is part of why I'm so confident if everyone met Chris Everyone would buy vacay honest to God like literally

19:37
how passionate he is about it. And he's so honest. Like, yeah, like, like really, he's just that guy. Right. And so. And the product is good. It's great. Perfect. It's yes. Just like him. Take a vacay.com. Give him some love. Tell him the Radcast sent you. Speaking of American made silk, the.

19:56
soy milk or alternative milk company is giving nepo babies milk mustaches to boost plant based alternatives. Again, this is kind of a play on the got milk campaign. Yeah. But they're using nepo babies. And for people who don't know what that term means, it's an individual whose parents are famous. So it's like they already have access to the industry. Did they have to work for it? You know, Paris Hilton is kind of the quintessential picture of a nepo baby. Kardashians, all of that. So this is a fun commercial for

20:27
It makes sense that like an alt milk company would do this.

20:30
Do you guys remember, are you guys old enough to remember the got milk? Oh yeah. I can't, that was a huge campaign and sold a lot of milk. Uh, and the milk mustache, I don't know, like, it's just an iconic look, you know, like you see that and it just, it makes you smile no matter what you put a baby up there and then it's a famous celebrity. You've heard those baby. It's like, man, it's like, right. Right. And now that we're on this huge, you know, alt milk kick, cause we're like anti dairy, uh, it feels very smart to kind of play into this without

21:00
Infringing on any kind of copyright. I think it's a fun little campaign. Yeah, and they've got a filter on tik-tok so that you can win Next milk silk next milk for a year and be featured on a Times Square billboard Times Square billboard, right? You know a lot of fun the Kind of want a milk mustache, you know, we can make a radcast tick-tock. Yes. See with it hard interest I'm wearing our branded bills merch while taking vacay

21:30
the raids. I'm like, I'm having to like when I go to the grocery store and I'm just looking for regular milk. I'm like stumbling over like the 17 kinds of, I just don't buy that much milk. So when I do go, I'm just getting like, you know, the fat free milk or whatever, not to like, you know, bring up a dark time. But like the most 2020 thing to me was when I went to the grocery store and

21:54
There was or maybe it was when it snowed whatever it doesn't matter But all of the dairy milk was fully stocked and all of the plant-based milk was gone And I was like if this isn't the most hipster bullshit i've ever seen Yes, you should say that should have been a meme or right or immediate picture up, you know Tell me you're a gen z without telling me. I know coming from a freaking hipster yourself I was pissed off because I was looking for almond milk. So yeah, absolutely. Exactly. Do you like oat milk?

22:24
But I'm also not I mean I have half and half in my coffee every day, so I'm not Nicole's gotten where she's Not intolerant, but it doesn't write with her So she's on like the whole alternative milk sure now she sure and so and I just don't really drink that much My dad will because he's like fruits and nuts and granola. He will make his own oat milk and almond milk He's all about it and puts in his protein shakes yes, whatever

22:53
And then we have our OG sponsor, Branded Bills, which we are still, again, if you're watching the video, we're still surrounded by all of this product. Can't go wrong with it. You know, we're written new sponsors, but we can't forget the people that helped us get started. Amazing quality, made in the USA. You can still use code RADCAST20 for 20% off your entire order. You can get RADCAST merch, custom merch.

23:14
T-shirts, hoodies, Bolshebang. Literally, I'm sure I'm like, I look around at any given time, I probably have some merch of ratedbills.com. Literally, it's either a hat, a beanie, a t-shirt, or it's pretty nice, I'll send them more hoodies. But telling you, the best quality stuff in the US, just like everything else, that's what I'm saying. Like we promote this stuff. We're picky. But we're picky, like this is the best quality. Like, you know, I pick good friends that make good things. Ryan and I are snobs. We are snobs.

23:44
validates it for me. I'm like, all right, I think this is good. You like it? Okay, I'm in. Right. So, very good and original OG sponsor and...

23:54
If you go to use Radcast 20, you get 20% off your order. Custom orders, custom logos, or they have a great design team that can help you with your design. Or if you check out some of the stuff they do, they're very trendy. They've got a real good St. Patrick's Day. It's almost Yacht Hat season. Oh, yeah. Oh, I'm I that's on my list. You got to get that ordered. I was going to do it last year. Then I got I forgot whether got too cold. Yes, got too cold. But go check them out. Branded Bills, branded bills dot com, official merchandise

24:24
good people, American owned, American made this like we like it. Give them a give them a shout out. Chipotle and tick tock are back in the news again, borrowed interest. Chipotle is embracing the viral tick tock trend with a new menu item. I love this so much. There was a hack that went around on tick tock called the fajita quesadilla hack. So people would go in, ask for this like you know, hack chipotle essentially and then go to tick tock and talk about how to get this

24:51
menu item and Chipotle obviously saw all of these TikToks and now put this item on the menu to, you know, avoid the hack and also keep the trend going again. I think it's super smart. It's super smart. I mean, like, here's the lesson. If you're a brand, I don't care if you're big, small, like it doesn't matter. If consumers that are non-paid are just natural influencers or lovers of your product and they create...

25:18
something related to it, like in here, a menu item or something like that. Your people may be picking up on that and leaning into it. And that's what Chipotle is doing here. They're picking up the borrowed interest from something that's already gone viral. And then they're actually creating the items to match it. Yeah. Telling stores to.

25:35
honor it and make it, you know? Totally. Super smart. And this is how you do marketing in 2023. Yeah. You've got to lean into these things. You've got to leverage influencers. And you've got to empower them. And I think this is what they're doing. They've kind of got the.

25:52
the blessing of maybe them having interest in creating sort of these things and then leaning into it. Well, and they're connecting with like two really cool creators. I'm not as familiar with Alexis Frost, but I do watch Keith Lee's videos all the time. I don't know if you're familiar with him, but when he initially like got on TikTok, he had like a thousand dollars in his bank account and now he's partnering with all of these big brands. He just, he seems like the kindest human being. He's so genuine. So it's also cool. You know, social media makes us feel so connected. And so there is part like I have this weird like proud mom like, yeah.

26:21
Way to go, Katie. I wish you all the success. There you go. Again, just kind of a fun ad. And now we're going to move on to some cars, but we're keeping TikTok.

26:31
Because always this is insane. Mercedes is suping up their in-car experience with TikTok Google partnerships. You heard that right? Yeah. Uh, being a car guy, this definitely hit my radar. And I will say this as a car guy, my biggest disappointment on in cars has always been the in-car entertainment systems, like with where everything's come and I get that we weren't just going to be able to, you know, while driving, be distracted, watch television. So I don't mean that.

27:01
I just mean in general, they've never been as good as or intuitive as they should be. Some cars are better than others. Well, let me just tell you. So and now look, we have

27:14
some of the fastest, smartest computers in the world in our hands, smartphones. And so we're used to a certain experience with that and not taking cues from the way those work for what you do, the speed and operation. Talking to you, Range Rover, my Range Rover infotainment is the slowest. Like I'm like, it's probably like two seconds, but

27:38
When your phone, you touch the screen, I'm like, you know, I could have made three calls while I was transitioning screens. Totally. And like, Oh, Meridian sound and all this stuff. Okay. That's great and all, but how is the UI UX, you know? And I've always been disappointed in, and I'm busting on land rover a bit. Cause I think there's slow. It's

27:57
It's not just them, though. It's either some are faster, but it doesn't always quite do what you want it to. Totally. And I'm a tech guy, and sometimes I'm like fooling with these things. And I'm like, I hit seven buttons to, you know, like get my Bluetooth connected. Yeah. It took me seven buttons to get here. Like, come on. Yeah. And again, it's like such a blue to button on the dash. Right. It's just there. And it brings it up and starts connecting. Come on. It just feels like a problem that should have been fixed by now. So this integration makes a lot of sense. This is people, how people are using things.

28:27
So again, as long as you aren't like watching and driving, but hey, I don't know. I mean, I don't know how much I'm worried about liking something and commenting. I mean, I guess you're going to use voice to use that like with the the E class sedans, the in-car version of TikTok allows you to like and comment, but only when the car is stationary. So they're already implementing that like safety piece of it. But again, I'm going to give somebody a free advice. If you're a car, you need to be integrating with ways and you need to have ways buttons on there because ways is social maps

28:57
you where there's accidents, it reroutes stuff, that should already be, you should already have that integrated. They're about, I think Google owns them now. So integrate that in, you should have buttons on the freaking steering wheel that are customizable to where you can, like, because when you're on Waze, have you ever used Waze? Yeah. Where, you know, you verify if there's somebody pulled over, if there's something holding up, but you should have buttons that allow you to have that social interaction that's not distracting you, but it's improving, you know, traffic flow. Right. I

29:27
So much technology that's not integrated that wouldn't distract from the experience, but it just improves traffic flow and other things. I feel like it's so behind. Yeah, I hear that.

29:37
It's cool. Great. Yeah. Mercedes. I'm still over here using my but it's not the best or nothing because a thousand nine Nissan with like the aux cord plug in that shorts out. I've got to like to do that plug in. Oh, God. It is my lifeline. Coke joins the AI hype train in the search for the next gen creative capabilities. Coca-Cola has become the first major brand to take advantage of a new partnership between Bain and company and open AI. So chat GPT.

30:06
to improve marketing and operational processes. Examples of potential use for brand marketers highlighted in the announcement include more personalized advertising copy and targeted messaging. We talked about this before the show. Look.

30:20
You know, this is smart. You have to lean into this. Like we're using this. I'm using it. The agency we talked about how we're going to integrate it further into our team. And it's like shortcutting things and researching. And look, part of me is an agent here. He goes, oh, shit, the brand's using it like, oh, they're not going to do anything. No, they will. Right. They're going to take creativity, ideas further. You know, but it can streamline some of the stuff so that, you know, like if it's if there's a core idea, it can personalize it and expand it into different things.

30:50
It's really about optimization. Well, in my mind...

30:54
you know, I consider myself a creative person and I love writing, especially when it comes to like my own material for stand up. And if I'm spending all of my brain energy, trying to figure out how to caption something for, you know, a retail company or, you know, something very minor and very small, I don't have the energy to put into the work that involves a little bit more. So this just again, it's use it as a tool, use it as an aid. It's not a threat. It's something that's going to enhance, you know, I think our industry for sure.

31:24
It's going to be interesting where Google lands on all this with their platform. So it's going to be an interesting few years with that. And I mean, you've got AI with sound, you've got AI with images, you've got AI with copy, obviously. So it's all a tool to optimize and to get more efficient is what I would say. But I think the danger will just be...

31:52
If you just copy and paste what's there, someone else could do that same thing. They put the same search in. So, yeah, you got to add your own flair to it and more context. That only I think the humans can do at this point. I agree. I agree. Very good. Any other final thoughts on the week? No. Enjoy the weather if it's nice where you are.

32:15
Yes, nice hair. I think we're jumping right into... I'm going to be in New York, so I'm going to be where it's freezing, but it's fine. The spring swing. Ready for it. Yes.

32:27
You know where to find us? The Radcast.com search for all of our content. It really is a jammed up website. You need to go there. We've got over 300 episodes cataloged there. We've got highlight clips. We've got full videos. It's a treasure trove of knowledge. You can use our search bar and literally search for Instagram navigate engagement, and it'll bring up those that keyword from any of our show notes or transcripts so that you can go straight to an episode that focuses on a topic that you want.

32:55
really should be leaned into more. We've got great traffic, but I'm like, this is a treasure trove of knowledge. So get it a try at the radcast.com, you know, to fund us.

33:05
Christina Yasi, Nick Weaver, I'm Ryan Alford. We'll see you next time. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, v.rad.cast or at Ryan Alford, stay radical.