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You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

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Here's your host, Ryan Alford.

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Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, June 23rd, the third day of summer with my co-host Christina Gassi. What's up? Just enjoying this rainy summer. Rainy first week of summer. It's been a very wet week here in Greenville, South Carolina, home of the Radcast and yours truly and all of our all-star group here. Yes. It's been wet though. Yes, it has been, but at least we're not at the bottom of the ocean. This is true.

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Our weekly marketing and business news ventures down to the Titanic this week. You can't talk about news in any sort without bringing that up. Oh, man, I can talk about it for the whole episode, but I won't do that. We have more small talk to get to, though, which is fun. Yes. And we do record this. We don't we aren't shy about that. So there's the possibility that you're listening to this and we the worst news or the best. There's great news by now. We shall predict neither. We're a good 24 hours away, at least from when these normally release, if not more.

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do our best. But if you know something we don't then we can't wait to get there. Exactly. Tune in next week for our updated opinions. What you already know. Right. Exactly. Yes. But in other news, Coors Light, we've got to have some beer in the episode. And Patrick Mahomes are promoting Bear to dodge NFL rules about how players can't promote beer. So now they're promoting Coors Light Bear, which is a very it's a very tongue in cheek. It's a really it's a really clever little spot.

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I really enjoyed watching it. And I think it's a smart little. It's brilliant. It's brilliant because essentially there's all these rights with the NFL, both. There's a couple of angles here. Like some of these brands like own the entire like the official execs of the NFL. And then you have the players contracts that say like they can't promote certain things with NFL doesn't want to promoting beer or wine or whatever just for the optics, which I get. And so Coors Light knows that their brand.

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is big enough and transcends that they can do the course bear that and know that essentially passion for homes is promoting the brand as a whole. And they don't mention beer at all. It's very clever and very smart. And I'm here for this kind of creativity and it's totally unrelated, but it reminded me and you guys are going to may remember this, maybe not. And it was a Kmart. Kmart was ballsy for like the first time ever. This is probably like eight.

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Nine years ago, something maybe it was 12 years ago. Your time runs together and you get to be over 40. Anyway, they did a whole thing where they're talking about doing shipping from the website. And so they have this girl and they go, yeah, they're doing shipping. They're doing, they ship my drawers right to me. They ship my pants, they ship my drawers.

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Clever, clever. Anyway, it reminds me of the- It's totally unrelated to that, but it was just a total creative, unexpected play on words and spin and- And when you have that parameter, like that's when real creativity happens, is when you have limited resources. I think that CMO at Kmart lasted like one month, but I thought it was brilliant. It's like the funniest commercial I've ever seen. It was great. It was on live TV. I was like watching it. I was like- That's smart. Did they just say- That's smart.

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That is very anyway, but this is fun too. Yeah, it's just a bear. But Patrick Mahomes, he says the best quarterback of the NFL and very popular. And he's only 27. Yeah, it's fine. I know. Doing great. The Coors bear. So good.

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And we also have brands like Wendy's who are remixing old songs into new jingles. A lot of brands are doing this Uber Eats, Chex Mix, Pepperidge Farm, Wendy's and Goldfish are tapping musicians to create brand friendly jingles and remix old songs. This is a great way for them to try and target millennials, Gen Z and our next generation of Gen Alpha, which I was researching this morning. So Gen Alpha is anyone born between 2010 and 2025. Yes.

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Nostalgia sells. Yeah. So you put a Queen song behind anything. It's good. That's right. And Wendy's is always their marketing apartment's always a little bit ahead of the game. Their Twitter is always a little bit ahead of the game. I know. But they're smart. They hire. I'm still convinced that at least when it first when they first kind of started, they just had the wittiest 21 year old of all time or something. And you just didn't care. And they were like, yeah, whatever you play with your phone, whatever you want. Yeah. And be hip on all the topics and be a little witty, a lot witty.

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Don't worry about offending people. That's kind of what it came down to. It's good. And this makes sense. And I'm all into, look, I'm not a music guy, but the jingles, they stick with you. You remember that it has nostalgic feel and look at motion cells and music creates emotion. It stirs emotion. So I'm all for a good jingle. Yeah, y'all can sing the, was it the Burger King rap? Yeah. Is that it? Yeah. Yes, the king.

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This week on the Radcast, we did a re-release of our episode with Torek El Moussa, flipper flop star and now real estate mogul. Great insightful episode with Torek, down to earth guy, really came from nothing and built his way up. A lot of setbacks, so a really true great entrepreneur story. Next week, surprise. We're looking back at a catalog. I go on.

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probably five to seven shows a month myself. And so we're looking back through the catalog. We might share an episode that I was on and then we're also looking at some best of content. So TBD, but it's gonna be a very action oriented and I guess best of type of insights in marketing, tips, tricks, everything, and maybe a little backstory on yours truly. For those of you who haven't heard it a thousand times on any of the social media. Anyway, next week.

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We've got a lineup of guests coming up. We're actually recording one of my favorite artists of all time, Moby. Next week, we've got some big hitters coming down the line. So it's summertime. So we're filling a few gaps that we had while we fill up the schedule with big name guests and really insightful entrepreneurs. Lots more to come on here on the podcast. Indeed. How's your wrist? I have plantar fasciitis.

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Surprisingly, thanks to... Do you have a tip or trick you'd like to share with our listeners? Roll on, paint off. It's the truth. I've been using the CBD Roll On product. Who's CBD? Thank you, thank you. Yes, VK CBD Roll On. And let me tell you, being a guy, an athletic guy that's played sports my whole life, you always had the icy hot, you had these things, it's like, sorry, let me tell you, this is... Oh my God, if I had this before, like this stuff actually works. Yeah. Like, you get that cooling effect.

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which is like, oh wow, okay, cool. Okay, which kind of numbs or tingles anything anyway. And rarely is doing much of anything, but kind of has that feel. But this roll-on literally within about 15 minutes, the tingle is still there. It doesn't go away in two seconds like it does on other products. And then it's this really weird, you feel absorbing a little bit and it just starts to really dull the pain. And it has healing properties or anything else. And I've tweaked my wrist at the gym, probably

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I don't know, six, eight weeks ago. And it's gotten, I've stayed, kept heavy weight off of it to try to let it heal and doing some stuff in my physical therapist. And that I'm with my plantar fasciitis, but I've been rubbing that CBD oil and it's gotten noticeably better. And literally I'm back to training full with my wrist. And it's like, I'm like, you just don't think this stuff works. Think like, we're all so skeptical of products now.

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And you hear these things. Oh, yeah. Sure. All the buzzwords and we're so desensitized. And you tried the creams or whatever. You're like this over the counter are traditionally known, but this kill. This is killer. You go roll off the pain dot com. That'll take you right to the landing page with all the product details, ingredients, how to use it, how to order it right to your house. It's also great preventatively. I use it like right after I take a yoga class. Yeah. And it helps with my mobility. The next day I'm not nearly as sore or tight, which is amazing. Yes. And.

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Again, this is something that I've used at firsthand and as someone that has used a lot of these things, I really feel good. Pretty because what really surprised me was less. OK, I knew I'd get like some temporary like really the peppermint. We all know that. Yeah. They he talking with my doctor, who's a physical like an alternative medicine doctor, but a real doctor. He's the CBD access healing properties. And once it absorbs and if you do it enough, it keeps absorbing. And.

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those receptors and everything. Right, our bodies are made to process it. Yeah. So go check it out. Rolloffthepain.com, they K premium plant-based wellness products delivered right to your house. Amazing. Onto some social media news. Instagram is now finally allowing users to download public reels. It's about time. TikTok offers this as well as YouTube, but they are now allowing users to download public reels for sharing outside the app. Downloading is enabled by the share button and then tapping download. You will have that little watermark.

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But again, this is only helpful for everyone. Yeah. And there's always these backdoor ways to do this because you do screen recording, or you go to search for how to download it. And there's these sites where you plug in the URL. And it's not because you're trying to steal the content, but I'm trying to send someone the video file. Who doesn't have Instagram. Or share an example with a client or something. I'm not trying to copyright it or anything like that. Or slide into DMs. Yeah. And so we throw the watermark on there, and a lot of people do it. Right. They're just going to get.

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people spending more time on their way going to the download. I'm sure they're tired of, I post my TikToks on my Instagram and sometimes I'll just pop out on my story and it still has the TikTok watermark. So I'm sure that they don't want other platform watermarks on theirs. Because it feels like obvious. Yeah, I don't really know why you.

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I get why you could convince yourself that you shouldn't do it. Like when you really get underneath it all. Right. It can only be beneficial. It can only be beneficial. Especially if you get the watermark with your logo on there. Every billion billions of videos with your logo on it getting spread around. There you go. Free ads. And we've got Pinterest still bobbing up and down, staying relevant. They are doubling down on vertical video for a seasonal ad strategy. Pinterest has appointed a media company founded by Will Smith and Jada Pinkett Smith as its exclusive creative partner to offer marketers branded content services.

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during Halloween this year. Interesting stat in this article that really jumped out to me was 97% of the top searches on Pinterest are unbranded. People don't go there searching for brands, they go there for ideas, right? I don't know, wedding, shower, crafts for the table. Packing lists, yeah. I'm the wrong person to be commenting on. Oh, I love that.

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I'm not Pinterest, but wedding showers. Wedding showers. I think they're bridal showers. Yeah, yeah, you got it. You're doing great. Unless one I was like dragged to like a girlfriend. Like I get dragged to him too. I hate him. Back like 20 years ago. But yeah, but that's interesting, not brand. So it means there's a ton of opportunity if you use right keywords and you're a brand for those searches to pop up into it. So you don't have to worry about necessarily competing with the branded term when.

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It's they're doing general searches. Again, you need to be there. A vertical video, vertical videos everywhere. Everyone's on their smartphone. I don't know why it took 10 years of the smartphone here for people to figure this out. We turned our phone for 10 years. Right. You know, to go to the horizontal. And don't get wrong, I love the cinematography and the cinematic look of the 16 by nine and all that. But really think about it. It's better viewed on a larger screen in that way. It's been interesting watching that evolve and how people can storytell different.

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in that vertical format. But even a platform that hasn't traditionally been video focused is now seeing the fact that they're rolling this out at Halloween, I think is brilliant because obviously they have time to roll it out well. But fall is really when this platform is at its peak use because when Grace, she get it like we're all like, I mean, we're like, I think every white woman takes to the internet and is like fall decor. I think it's like a brilliant with timing as well. Now.

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Airheads is putting TikTok trends to the test with a muscle fueled shake factory. Woof. Airheads is encouraging consumers to test out a new way of eating its candy through an Airheads shake factory pop-up event. The move follows a viral TikTok claiming that the candy tastes better after being shaken into a new shape. This is again, this is just them taking the idea. A assembly line of bodybuilders who will be shaking the candy into a smaller pillar. What I understand is I had my kit look.

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I love I'm a connoisseur of candy because I have four kids, not even one teenager, all little kids. So it's Katie everywhere. I've seen it. Those airheads are pretty firm. The shaking him really shaped them into something. If you I think that's a joke of this is how Jim bros do it. If you if they're.

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warm enough, like if you've been sitting in a car or a bag or whatever, or your back pocket, exactly. And you like shake it like this. Yeah, it'll get a little bit of a little exactly. Exactly. But this was confusing. I was like, OK, but if you freeze them, they'll break your damn teeth. That was a good one at one point. But the key here, though, is social media is a great platform for giving you feedback on your brand and the way people use your product.

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each product, whatever it might be, service, otherwise they're giving you feedback. So leaning into that feedback, like the way Airhead is doing is the key here. So they're taking something that was trending on TikTok and making it- And it didn't cost them anything. Yeah, so they make an event about it that probably still didn't cost very much, it's a bodybuilder's. But I doubt they went to whoever the first creator of this little trend was and say, hey, thanks for telling us this. Here's a cut of our ads. Yeah, and look, think about this. Airhead's like,

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And they do run. I have seen like candy. I think I've seen some of their course like on my kids programming or something like that. They don't have any commercials, but they'd never do a commercial like this is like true organic content. The unthought of never would have thought of it unless your users and your millions of people to use your product just randomly came up with it. And so it just it shows you the contradiction between what you might think would be a great ad versus what.

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actually get the attention. Keep that in mind when you're overthinking your bad ad idea. Start watching this, Gen Alpha too. They're coming quickly. Alpha, Omega, whatever it is. Now we have our marketing news. Chip Sahoy, which is disgusting, not a fan, updates their marketing recipe to stay relevant with Gen Z. They have resurrected their animated cookie spokesperson, Chip, who is disturbing. I'm sure we can have a little like.

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I Googled him. I like that guy. No, he's like the crazy honeycomb, like crack addict. You know what I'm talking about? Yeah. Don't like it. The brand has focused on developing content appropriate for different digital platforms and leaning into real life experiences, which appear to be working. Chips Ahoy has activated a promotion for video game franchise NBA 2K on Twitch and partnered with the Shoe Surgeon for merchandise drops and is hosting a three-day yacht party.

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Let me get to there's a lot here to unpack, but let me just let me start at the end. Go on Instagram and look up the shoe surgeon if you want to get go down like a little vortex rabbit hole for a little while. Unbelievable. He takes like Air Jordans and has this artistic view and they're badass. Yeah, like I tried to order a pair once and he was like on an eighth month wait for a three thousand dollar pair. And now it's like more than that. Go look on Instagram. Really great. So it's cool that they're he's.

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definitely in this vernacular with kids and every other, I don't know, 15 to 30 year olds. And even the 46 year olds. I mean, the cool. When that elevates, I think of Chip Sahoy as cheap and shitty, and then you add something cool and gluts like that. The characters though, I like, and I bet I had this conversation with someone that the old school characters have disappeared. So bear with me for a little while. So definitely Chip from Chip Sahoy, which can be a little scary, the cookie face. I don't like him. He's a little weird.

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But think about the Kool-Aid man. You don't see him very much anymore. How cool was that guy? He ran through brick walls. Oh, yeah Yeah, I could be the voiceover if you need a Kool-Aid man, yeah, then think about this Once last time you saw the Hamburglar. Oh God from McDonald's is that just to PC is it gone woke can't be the Hamburglar cuz he steals burgers

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I don't think you don't see any. You don't see Grimace. You don't see Ronald McDonald very much. Right. Buses clowns are terrifying. You see, Ronald was sort of terrifying. But like Grimace is supposedly coming back. I think we had something on that. But they had to bring the Hamburglar and there was one other one. Was there like a chicken? They used to give those things out. But they're recognizable. They make you remember the brand. Yeah. And I really want to know why Hamburglar has gone away. I want to hear it out of the executive's mouth that it's not PC or something so I can.

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not go to McDonald's, I'll still go there. We've gone like 300 hotcake Fridays in a row. I doubt it's that, I think that it's like people just, it feels dated unless it came back and they like revamped it a little bit. Well, they gotta revamp it. Yeah. I mean, he needs a new mask and everything, like whatever the thing around. It's so funny, the old burglars, it's just a little mask over the eyes of all. Pantyhose. Yeah, exactly. But I'm all for Chips Ahoy, bringing maybe a less scary chip back.

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to hurt like to can Sam even got a really crunchy kind of crappy cookie you need a spokesperson let's be honest same as never did any of this shit probably won't be sponsoring their adcast but let me tell you we don't like you the only thing chips away ever did right was making the chewy chips away they were the first and they were just they were just sort of okay yeah they were like the crunchy chips away pass but the chewy one was a little softer

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Break and bake, baby, just break and bake. But good for them. Yes, or just break and eat. Exactly. You don't have to bake those things anymore. Snaps. You can get those at the grocery store now. No egg. The little bites. Yep, so good. Yeah, sign me up for that. Gotta love cookie dough. Now we've got some AI news. Vimeo intros, a trio of AI powered editing features. We're gonna see more and more of this, we already are. Vimeo has launched a suite of AI powered tools available as part of its standard plan for $20 a month, designed to help users create scripts, record footage.

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with the teleprompter and edit videos. Yeah, this is cool. Makes sense. We use Vimeo, they're great for storing video. Have all the bullshit that you get with YouTube. I wanna see how many people use these functions. Sometimes they can be great. Having not used them, I don't wanna speak to exactly the functionality. I think it's great that they're helping, again, democratize some tools that used to be unreachable for amateur videographers and photographers and things like that. So that's great.

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We'll see how they play out. And I will say being a customer of Vimeo, shameless plug today's podcast brought to you by Vimeo. They introduce a lot of like I get an email on a feature or something like every.

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other week. And so they are jamming all kinds of new stuff into it. I don't know if like they're trying to get something to stick or if they're just trying to innovate. But they've created this clear delineation between them and YouTube and some other platforms for being more of this creator's hub for the creation and housing of the content versus just publish and distribute to YouTube. It's not just like consumption. And the tools are.

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better and feel more professional business without sharing stuff, creating like collected videos, like collections, showcases and things like that. Anyway, there's your plug. If you need any of those services, call them you. They didn't pass. Yeah. And they have AI. We've got a little bit of Pinterest back up here. Crayola Crayons is extending their content strategy to Pinterest and TikTok after they had a strong result with publishing content on YouTube.

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The initial tie up led to an increase in organic views on Crayola's YouTube by more than 40 times in April of this year, compared to the average monthly performance during Q4 of 2022. The Hallmark Card brand is also reporting a significant boost in output for its YouTube channel, along with a boost in subscribers. And this is specifically to target younger audiences like the aforementioned Jen Alpha. Did you know Crayola Crayons was owned by the Hallmark Company? Not till today. Thank you for asking. I didn't know that either. No, no, no, no, no. That must have been a transaction we missed.

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10 years ago, whatever happened. I guess it makes sense in a way, but I don't normally associate crayons with Hallmark cards. I think it makes, it all feels very wholesome to me, I think is why I was like, oh yeah, I guess if I had to take- Owned by the Lifetime Channel. Exactly, exactly. You make cards with crayons, you buy cards, whatever. There's some kind of connection. Part of this, it's funny, I've worked with large brands in the past, we still work with big brands, but not some of the behemoths that I,

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we used to work with 15 years ago. And some of this shows some of the dated thinking of some of these big brands. OK, so Crayola, they had success on social media. So they're going to extend it to other social media. It's no shit. Like, you should be there. Yeah, this is what you should have been doing seven years ago. I think what I find interesting about it, specifically with targeting, because we talk so much about Gen Z, right? Because now they are spenders, right? Yes.

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huge piece of the economy. And you now have this like the next generation and they aren't spending any money, but they're coloring, but they're not coloring. They're still watching things on their iPad or YouTube. And so it makes a lot of sense that now they're like, oh, duh, that's the next. So, yes, it's obvious, but it also feels really smart because I don't think of brands that target young people.

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doing things like this. Yeah, I don't know. They should be. They should have already done it. Oh, absolutely. No, absolutely. Because come to the Alford's family house for a little while. Did your boys color? Did they color? No, but they watch YouTube and YouTube shorts because they don't let them on any other social channels. So much of Freepo's don't like. Amen to that. But not that there's anyone on social media, but at the right age. Yeah, for sure. And so this is where the targets at. The target's been there.

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Yeah, vertical video and shorts and all that has certainly expanded it. But the target's been on YouTube for it's not like a new thing. YouTube's been kind of like the TV of of the younger generation for the last five or 10 years. Yeah, at least 10 at least. So no, it's good. And I'm not surprised they saw success. And Pinterest and TikTok make sense for the next launch. Not yes. Yes, it does.

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Apple Podcast is announcing an upgrade to its podcast app, which includes nine new subcategories, such as mental health and relationships. Podcasts by language feature has also been added, allowing users to in certain countries to more easily find podcasts based on their language. Podcast discovery has a long way to go. Yes, it does. I'll just say that. It's okay. And I think Apple does this.

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could a job as any of them, which is a low barometer. But I think there's if we're half like on the barometer scale of innovation or anything else, we're like, we might be halfway there where it should be. I listened to a podcast on this morning about how bad discovery is on. It's terrible. Like and having now run multiple now on to regularly, it's difficult to get your show out there other than doing social media, like things that we would do anyway. But it should be easier to be discovered for.

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similar content. You do the keyword searches, but all that rig did not been great. So anything that they do to improve this should help podcasters and people looking for it. And I do think Grace and I were looking through like some of the categories for it. It did feel like. We were trying to find like a certain one looking up something for a project, and it was like I felt like we couldn't find exactly what we want. Like we found one category, but like we felt like there was somewhere in between. So I think a few more categories doesn't hurt in that process.

24:30
Makes sense. And we support Apple because we're in the top 10 in marketing and top 100 in business. Give us some love or share us with your friends. Help us get that number up. Exactly. We're down. Remember, rolloffthepain.com. I'm telling you, you'll thank me later. This is true relief rolled right on. It actually works better than anything over the counter. It'll live right to your door. My friends at VK, take a VK.com. That's V-A-Y-C-A-Y for the full brand.

24:58
But all you gotta do is go to rolloftopain.com, easy to it. And it will go away, it actually works. Yes. Believe it or not. Can confirm. Learn more about us at radcast.com. Search for today's content. Search for all of our episodes, any topic. Look for Instagram tips. You'll find all the highlight clips or any of the episodes where we've talked specifically about that. It's a great feature. The website needs to be used more when you're looking up.

25:24
anything in a certain topic of interest that we might have talked about all the business news or as a guest that we may have had entrepreneurial best advice. Like you get, it's very exhaustive what you can look up. So check it out for Stini Asi. Saw your eyes on the ones and twos. I'm Ryan Offord. We'll see you next time on the Radcast.

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To listen or watch full episodes, visit us on the web at TheRadcast.com or follow us on social media at our Instagram account, V.Rad.cast or at Ryan Alford. Stay radical.