00:01
You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

00:23
Here's your host, Ryan Alford.

00:28
Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, March 31st, 2023. Our weekly marketing, business, entertainment, world news of the week. Wild. I love it. World news. Keep spinning it. Everybody says to niche down your podcast. We're niching wide. You know. Niche wide. That sounds like a car. It's grounded in business. Yeah. But.

00:57
So many things relate to business now, you know. It's true. Everything is content. Everything is business. Christina Yasi, I got Sawyer on the ones and twos. I hope everybody is good wherever you are, whenever you are. However you are. I like to do the whenever, because the podcast kind of lives forever. This, you could be hearing me right now and it'd be 2041. Isn't that alarming? And I'm in an old man's like home.

01:20
You know, luckily, you're gonna be an old man's home in 20 years. I don't want to hear it. Yeah, it's true. I know. I know. Yeah. We'll see. Hopefully we make it that far. But how had a good week? Yeah, I did. I went viral. Hey, hot moment. Famous Christina Yasi. Yes. Can we is that are you going to change your name to that? It's famous. No, but I go by the brand, if you will, is cry comedy because my initial spell cry cry. Yeah. Is that your handle on Tick Tock?

01:50
Well, it's just it's Christina Rossi, but my bias is cry. It could be changing. We'll see what happens now that I'm famous. I have to think about things differently. Yes. But I really hope that TikTok doesn't get canceled because I'm finally breaking in and they shut it down to the game, but playing the game nonetheless. So I got to see the spot or the bit or the whatever the hell you call content these days.

02:15
And it's funny. So tell everybody what it looks. What's the premise? The premise is what would happen if Disney Princesses got divorced. So I have a bit that I do when I do my stand up about like, where is that Princess movie? Like, I'm not ready to meet the right person. I'm ready to meet the wrong person. And then like hit my peak at 40 after I go through a divorce. So that kind of idea kind of just spun into this bit, which then spun into my love of musical theater, which then turned into I don't even know what. Yeah.

02:44
I like it. But you were playing the princess and it was something about stuffing your shirt. Yes. So I took the Disney song Be Our Guest and changed the lyrics to My New Chest. This is the boob job that she gets with her subtle bit. Now I'm single, I'm buying bread. Funny. It's funny. You need to go check it out. Get ready to handle again saying good-bye. Christina Rose Yasi. Yes.

03:08
Christine is very funny. You know, we try to make her funny here, but we make her talk about business news. Jack of all trades, master of fun. It's good. So give her a shout out on TikTok. Let's make it really viral. There you go. I'll take it. It's been a good week. Radical's been busy. It feels like we're zooming along here. March 31st, March 3rd.

03:32
been enjoying the basketball tournament. So good, so much fun. Who you like for the championship? We can, so you were recording it before, the games are Saturday and it's Friday, so let's get you on record. For women, USC for sure, five short. Easiest pick of all time. Who is, who's playing in the men's? Yeah, San Diego State, Yukon, Florida, Atlantic. That's right. And Miami. That's right, I'm for Miami or Florida Atlantic because they feel like.

03:59
the underdogs. They do feel like it. I think with the UConn everybody's gonna like white floor because they've won like by the most points. My sleeper is San Diego State. I think they're tough. They've been, they look like a football team on the floor. It's a weird tournament. It is. This is the product of NIL. We're gonna bring you right back around to business and marketing. With the transfer portal and NIL, teams can get better quickly and there's a lot of older kids playing now.

04:27
Cause you have the COVID year where they bumped everybody like extra year. Then you got the transfer. And so now you've got like 25 year old grown men out there playing. Yeah, yeah. Who like have their lives and they're like, yeah, why not? I'll do this now. And with the one and done, you know, if Duke or Kentucky or the blue bloods don't, you know, have a little bit of an off year, it's a little more manageable. It's like managing a roster year to year. Like everybody's kind of complaining about that a little bit cause it's simply like free agency. Yeah.

04:56
Yeah, I don't know what's going to happen there, but I like San Diego State and the upset. I think everybody thinks UConn, so yeah, everybody's watching the tournament. Go enjoy it. I did think this was really cool. The new Starbucks CEO saw this for right before we came in. And, you know, always the complaint that, you know, it's top down, like when you see a they don't know what's happening on the ground floor. Right. With their employees. So their new CEO went and took the 40 hour barista test.

05:25
and has been working in the stores. It's amazing. And he's going to keep working, what, a half day? Keep working like a half day every month. And he's getting a lot of applause for that. And I agree. Because if you're going to run a business, I mean, that's the core business is in those baristas, in the coffee shop. Yeah. Knowing what's happened. That's where your customer loyalty comes from. The customer pain points and the employee. You learn both. Yeah. What are the customer pain points and or opportunities?

05:51
What are the employee, the people that take care of you and make it all happen? I think it's amazing. I think it's smart and a lot more CEOs should do it. And if we had a coffee shop, I'd be there making coffee. It's like undercover boss. Yeah, I mean, I made some TikToks today. He's just like one of us guys. I'm practicing. Just like one of us. Like the lay people. Yes, no, but it is smart for companies this size. So...

06:21
Hats off to Starbucks and don't remember his name. I feel like I should have given him a shout out. It's Schwartz. What's his, Howard, Howard Schultz, not Schwartz. Howard Schultz. Yes, it is. It's okay. I'm losing my mind. Keeping in our theme of beverages, Pepsi is embracing a new maximalist icon and changing their logo for the first time in 14 years, which it's new and fresh, but still feels kind of retro, which is fun. I like the retro look. Yeah, I do too. You know, Pepsi was born in the Carolinas.

06:50
That's where we are. Represent. We're in South Carolina, Greenville, fastest growing city in America, I think. I'm just going to label it that. It's up there. We're on the top 10 list or something. I get redirected every morning on the ride to work. Every time. Road work. Drives me nuts. Takes me 14 minutes to drive 0.4 miles. But that aside, Pepsi was born in the Carolinas and I do like the new look. It's retro looking.

07:18
They said it was the focus because everything's moving towards the zero sugar brands. Yeah. So Coke's doing the same thing. You see, you've seen the Coke is all about Coke Zero. Uh huh. And me personally, I'm all about it. Amen. And Coke, I will say this. It's not as good as Coke Zero. Pepsi Zero is OK. Yeah. It's better than Diet Pepsi. It does. Diet Pepsi is awful. Yes. It's kind of like saying, you know, craft's better than shit. You know, I don't know. But, you know, it's like. I just.

07:47
It got rid of the diet. Yuck taste. Yeah, both the zeros. Yeah. And it'll be interesting how they market these. I mean, it's all the rates because the sugar's not so great for you. Right. And we love our zero calories. Seeing the 17 spoonfuls of sugar. Have you ever seen that that that comparison? Oh, that's what my father would do. Yeah, literally would spoon 16 tablespoons of sugar onto a plate. Take my Dr. Pepper and say, have this instead. True story. It's effective. That's why I'm funny. Yeah, but.

08:17
I think you're gonna see more and more people like switching over because awareness drives activity and they're doing it but Pepsi's just got to work on that formula a little bit. It's a little too syrupy. It's like their tagline should be almost as good as Coke. Like a soft smear campaign. And I like Pepsi's like the branding and marketing. I like their CMO. I like I think they do like the right tactics.

08:46
You know, they got Cardi B like dance around, doing like trendy hip stuff, like, but it just isn't quite as good. Yeah, I agree. It's just being real. Like, I mean, I get, part of my brand is honesty. And you know, I could pander to- Calls it as you seize it. You know, but that Coke Zero is tasty. So good. I do like the branding, so check that out if you haven't already seen it. And what else? We have another small talk? We got, I think that's it for today. Yeah, what else is happening out there?

09:14
We've got this week's podcast. Yeah, the Radcast versus Food. Yes, we love our food talk. I know it's funny when we have these guests and some of them have been a couple of years. When we repost these best of was almost half of them will DM me, like thanking me for read, you know, exposing them out and all that. But so I also get to catch up with them. So it's like selfishly, it's for the audience, but it's also like rekindles like a DM or something.

09:45
Shout out to all them. Casey Webb, my man from Man vs. Food. He's so great. I love that show. So great. So good. Just stuff in his face for real food. I love watching people eat, like too much. If you ever watch Man vs. Food, do your favor and go like check that out. Like he's always doing the food challenges at the restaurants. Like, you know, 17 pounds of nachos. See, I've always wanted to do one of those because I think I would shock people because I think I could do it. Yeah.

10:12
I'm not, I can be out of commission for a week. I don't know. Yeah, that's a problem. I could do it. We talked about that. Like, dude, how do you prepare for that? He's like, it's interesting. So check it out. We had lots of our favorite Noah Sims from MasterChef. We had Spike Mendelson from Plant Burger. We had my man Cosmo from Cosmos Q. All the best. And

10:40
Jonathan Cento, one of the best chefs in America. Recap and the best of all of our food entrepreneurs is what I would kind of summarize that. A lot of topical and interesting topics that I think any business owner could learn from. So it's not just about food, but really interesting. Their stories combined with how they've grown in popularity and how they leverage food towards their own celebrity and everything. So fascinating discussion. The Radcast versus Food that launched on Tuesday. Go check that out.

11:10
quick watch episode of all of our shows. It's a good time to mention that. You know, not everybody has 30, 40 hours sometimes. So we do 10 minute versions on Instagram, IG, as well as YouTube. So you can get the best of every episode. Which I can- Cut all the fat, you know? But the bread and butter, getting on audio, getting on that treadmill.

11:33
That's what I do with my favorite podcasts. Hot Girl Walks. Pop in my podcast and go. Exactly. And next week, Dr. Amy Shaw. Man, tell you what, talking about making, we're talking about all this food. She's not going to be drinking Pepsi. Yes, no Pepsi for Dr. Amy and no more nachos for me. Or Doritos or Oreos. Because processed food is not good for you. And I cried a little bit during the episode.

12:00
Sarga and I both were handing each other tissues, but in all seriousness, she was awesome. Very insightful. I can't wait to listen to that one. About what you should or shouldn't be eating and what it does to your mood. Right. What you eat is how you feel. Very real. It's true, because you eat that big ice cream sundae, man, that first three minutes is like heaven. Yeah. Then about 10 minutes later, like sleepy and crashing. Hardcore crash. You know, so. Totally. The...

12:31
Excuse me while I have a drink of my water. The, uh, hydrationist. I loved her, but I didn't like her like I loved her as a person, but I didn't like hard, hard, hard truths. You know, the hard truths of eating. But it is look, here's the thing. We have a lot of people listen to show that are high driving people like entrepreneurs trying to get the best of yourself. If you're trying to get the best of yourself, what you eat matters. Yeah. And because it controls your mood, your energy levels.

13:00
And I feel it, because when I'm freaking going hard, and like today, eating my peanut butter crackers, it's not really cutting it. But, you know, and I- Sometimes that happens though. Sometimes it does, but you gotta just keep bringing it. Because you know, when I'm hungry, I typically reach for steak. Amen to that. And when I want good steak, it's a good rancher steak. Straight to the house. Oh, so good. I made a bacon egg sandwich, which I think that Dr. Shaw would be okay with.

13:29
and then I fried the egg in the bacon fat. Oh, nice. Is the best bacon I've ever had. I'm addicted to it. Where's my peanut butter crackers? It's so good. But seriously, they're a great company. It's the only 100% American farm raised meat you can get. They've got meat, seafood, all the things. Chicken, good. And...

13:50
the best bacon in the country. Truly. So you need to head over to GoodRanchers.com. Use code RADCAST, just RADCAST. Just RADCAST. You'll get $30 off your first order and you will thank us later. This is steakhouse quality meat delivered right to your door from an American family serving the best meat right out of Texas and a few other states where some of their cattle and different things are, but it's all US based. And you know where it is. You can store it, it lasts forever.

14:20
some umpteen million pounds imported every year. I used to think I knew like, oh, it's in the butcher at my local grocery store. It's okay. No, it's not always okay. And let me tell you, if taste matters to you, then you want good ranchers. I had a New York strip two nights ago, had some friends over, family, and...

14:44
Let's just say I'm the most popular barbecue steak cooker in the upstate of South Carolina. Oh, oh. Thanks to Good Ranchers. It's the secret weapon of my grilling and it should become yours. So give them some give them some love. We only promote what we like and you'll thank us. Believe me, Good Ranchers, Good Ranchers dot com. We've got some social media news. I know we already kind of teased a little bit with TikTok, but there is a TikTok.

15:13
band backup plan. The same owners of TikTok ByteDance have an Instagram type platform called Lemon 8. That's the word lemon, the number eight that just hit the number 10. That's in the top 10 of the apps in the Apple store. I wondered when this was going to happen. Yeah, because there's too much smoke going on that someone's going to take advantage of this. And it feels like a hybrid between.

15:40
played with it for maybe four minutes altogether, but it feels like a hybrid between Instagram and TikTok because I'm not following friends, I'm following like other influencers and it's that mass consumption of content like TikTok gives you, but it's more static. So we'll see what happens. But they're still talking about bite dance. So isn't it the same issue? Right, exactly. One would think. Okay, so that was just taking on, they're just trying to take it all. We'll see what happens. They want the video, all video platform, and they're coming for Instagram too. Yeah.

16:09
I don't know where that's going to play out. I don't either. It's like if the government wants to shut it down, they're probably going to figure out a way to shut it down. I think there's too much money and taxes involved. They might force a sale and it'll be underhanded or something. Who knows? But I think...

16:29
If I had all my eggs in the TikTok basket as a content creator, it'd be a little leery. And so as a brand, I don't think I should be pulling ads from it just yet, but if it's working for you, I might quadruple down now. Totally, totally. Burn while the fire's hot, because you might have to pause that if it goes away for some amount of time. Absolutely. We'll see what happens. Yeah. Elon Musk says that Twitter will only show verified accounts on its algorithmic timeline.

16:59
So Elon Musk has announced that on April 15th, Twitter's algorithmic for you timeline will only show verified accounts. This is interesting. I really just like the two words algorithmic timeline. It's a satisfying, has the right amount of- I read it a bunch and then you said it and I'm like, hmm, my algorithmic timeline. Algorithmic timeline. Yeah, the, from Elon Musk. Uh. His second cologne. Look, he.

17:26
This guy's playing chess here. Like he makes you pay to get verified, and now he's gonna promote your stuff on the for you page. You're gonna get more awareness. Here's the little insider. This is what you call ads. When you pay for more exposure, it's called buying ads. It's kinda like me talking in a room right now versus me getting distributed on our podcast network. More people hear it. And so,

17:56
What he's done is he's made users pay to get verified and to thus get seen and heard by more people. Yeah. So you're essentially running your own individual personal brand ads by being a verifier. Yeah. So the way to look at people, we can convolute it and make it all this stuff. But that's really what it is. Like ads for you, you know, like literally, like if you want what you're saying to be heard by more people. And this is look, 20 years ago when social media.

18:25
barely existed or didn't exist. This was the only way to be heard by more was through press and or TV or mass outdoor campaign. And so Elon's just saying, I've got the network, we have all these users, it's been free for so long. If you wanna magnify and amplify what you're saying, then you're gonna pay for it. Yeah, it does keep the bots down. I mean, I do.

18:52
Again, I don't really know where I fall on my opinion of Elon Musk sometimes, but I can see as someone that owns the platform as a business, you know, from a business standpoint, this does make a lot of sense. Yeah, I don't know what I'm going to pay for it. My tweets are that important. I don't pay for it and I don't know that I.

19:09
and active and I view I view timelines a lot, but I am totally I post like once a month. Totally. And I feel like I suppose more because in some ways it's kind of like why I liked Instagram when it first came out. Simple like Facebook, which is so overwhelming. Like I want all that shit like we post an image or a photo and move on totally and look at things and Twitter. I'm primarily voyeuristic and just looking, you know, and.

19:34
see if there's any insightful or at least some troll, like really pulling a good joke. That's really, that's all in my like announcements. Like, cause I do still get like announcements on Twitter and it's not a 10 of them or when someone's trolling somebody else like, and it's usually pretty clever, but annoying if I was the person on the other end of it. That's how Twitter feels. Yes. Do you want to give a shout out to the official?

20:00
Wellness partner. Yes. Of the Radcast. VK. Take a VK.com. Check them out. Health and wellness products that look, here's the deal. We all need to relax. We only done wine. Yep. Like need that serotonin boost without the ice cream. And you can have 10 beers. You got four glasses of wine or you can have one gummy. Have a gummy from VK.

20:25
and relax and not feel like shit the next day. Right. And so health and wellness are also part of taking care of yourself. And look, we all need to get away and relax a little bit. And when you think of getting away.

20:37
It really starts with vacay. Absolutely. Had a little You don't really get away unless you're on vacay. Hey, it's true, though. Hey, I mean, I went to Mexico and getting away. I had my vacay hat on and like 20 people were like, oh, yeah. People like that, you know, who doesn't want to get on a vacay? Right. You know, you want that feeling. Vacay is a positive word, right? Agreed. We're getting nods from Sawyer. And I just I don't know.

21:05
They make it everyone. Because like when I wore the hat, like I'd put that I had that on and walk by and like the other dads like one. We're all on vacay. It makes you smile. So when you want to get away, the best products in America, lots of new stuff coming out, multivitamins coming out. They've got a CBD topical cream coming out. Third party lab tested across the board.

21:30
Exactly. So you know what you're getting coming from a reputable company. And look when it's time to get away, take a vacay, take a vacay, take a vacay.com. Tell them the Radcast sent you. Onto our marketing news. Micolob Ultra, I know I make fun of you for that, but they are the first sponsor of the network dedicated to women's sports. Micolob Ultra has signed on as the first major sponsor of women's sports network and ad supported streaming service dedicated to women's sports.

21:59
All right, we're gonna marketing geek out for a second here. I'm ready. The number, we'll call it one A or C, I don't know what you're gonna say is number one, but let's close. Know your audience. Smart. Know your audience. Miklo Bolter knows their audience. They skew towards women, it's a lighter beer, and it's healthier because it's less calories. Less carbs. And so it is.

22:24
very skewed towards women in their marketing traditionally has been towards that and they're leaning into it. And this makes a lot of sense. And it's the number one key if you want to attract the lowest hanging fruit, the biggest opportunity is to increase the pool of the audience that you know you already have. So super smart and hey, I'm all, look.

22:46
I've been watching the women's basketball tournaments, it's been exciting. You know, I mean, look, do I enjoy it as much as I watch? Like, and I don't even watch that much basketball. Even playing basketball growing up, I don't watch much basketball. Like, maybe not, but it doesn't have to be equally exciting to be exciting, you know? Like, there's layers to things. And it's the same game, but it's different, right? So if you go into it knowing like, oh, this is gonna be a different experience. I think I've finally watched enough women's basketball to where I...

23:16
know and appreciate that it's going to be different. Yeah. And so I don't have like my first watch, I'm like, oh, just well, this isn't the same as the men's game and I'm not going to see 12 dunks or something. Right. Right. Right. But then they're still going hard. You watch South Carolina women's South Carolina team play and let me tell you, I'm dominant. I'm obsessed with their coach. She is such a force. I think she if she wants it, I think she could be like a top 20 men's.

23:41
Like she could coach anything like in basketball. Like, absolutely. I think it'd be fascinating to see her go coach like a NBA team or men's or a men's college basketball team. Just, but just to see it, you know, like just to kind of break that. Such a force. Like her players are so disciplined, like she gets the best players in the country that all scored, you know, 20,000 points in high school and they all play their role. And you can tell that she just has the pulse of that team. Like, I just respect the hell out of the way she coaches. She works them hard. They even say it.

24:11
I was so hoping I would run into her when she was in town. I love you, Don Staley. I just like your Louis Vuitton on the other night. Did you see that? Yes. I was like, she's rocking it. I was like, that's cool. She's such a badass. Mm hmm. And our last our last article we have. This is great. I love this so much. Heinz rejects imposters for ketchup fraud campaign. Kraft Heinz launched a new campaign called Ketchup Fraud, which is inspired by a viral Snapchat post. The campaign encourages consumers to tag restaurants filling the Heinz bottles.

24:40
with generic ketchup brands. Look, it's nothing else. I mean, and they know it's still leaning into it. And so it's like, it's the only ketchup. Like I will, I really won't eat.

24:56
I'm trying to think the last time I don't even like ketchup, but I like, I'll, I'll, I'll fuck with Heinz. You'll, you'll, you'll, uh, if I have to, it'll be if you have to have it, like I had no idea. It was like, I thought everybody liked ketchup. I'm told like you and Nick said you didn't like it, but I saw your like ketchup. Oh, what the hell is going on? Three out of four. Are you a mustard guy? Yeah, mustard.

25:24
Mustard mayo. All right, heard. Ah.

25:27
Yeah, I'm of that. I'm like a truffle aioli gal. This is three out of four. I thought it would be like everybody like ketchup. I'm out of, I don't like squirt it in my mouth or anything, but like a fucking french fry, like or onion rings. It's got to be a really bland french fry for me to want. I had a good onion ring the other night. Man, it was like a Nathan's. I love onion rings. Without ketchup, that would not have been okay, but it was delicious. So it was the ketchup that was really sold it. The Heinz ketchup. But this is, look, they picked up on something that went viral, they went Snapchat,

25:57
like and they're leaning into it. And so- And it doesn't cost them anything. This is where people struggle like what ad to create. It's called user generated content and sometimes it can inform more than just what you're doing. It can help create a freaking campaign. Like it's like people make things so hard. It's like you got, when you're a brand this big and you have the loyal following where clearly it is Heinz or nothing or a fraud.

26:23
you lean into this stuff. I mean, so hats off to Heinz. Wouldn't take much to give him a hats off anyway, cause I love him. True. I do love ketchup. I love ketchup! Hard pass. Yeah. Anyway, really appreciate everybody listening. We hit number nine this week on the top 10 business in the USA. We appreciate everybody for that. We're number nine.

26:48
as of today. Nine and fine. Yeah, we got eight more to go. So we love you. Keep pushing, keep listening. If you like this episode, listen to it again. It helps our numbers. Yeah, there you go. Share it with somebody. Go check out Christina on TikTok.

27:00
For Sawyer, for Christina, I'm Ryan Alford. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, v.rad.cast or at Ryan Alford. Stay radical.