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You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

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Here's your host, Ryan Alford. Hey, guys, what's up? Welcome to the latest edition of the Radcast, your number one marketing and business podcast in the U.S. on Apple Podcasts. Join with my co-host Chris Hansen. What's up, Chris? How are you doing today, brother? What's happening, Chris? What's happening, Miyami?

00:35
It's just a beautiful day here. Sunny, nice breeze going on. The weather's cooling down. It's been absolutely wonderful. There you go. Complaints. Hey, we got a little bit of that ourselves actually in the eighties and sixties here in South Cackalacki. It's been nice. Welcome to our weekly marketing and business news show. Got lots of things to talk about, but Hey, it's NFL season kicks off this week. I know in Miami, like the dolphins are play like third fiddle.

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There's soccer and then nightlife. Basketball. Nightlife. And wait, there's four, there's actually, it's number four. There's soccer, nightlife, influencers taking selfies, and then the Dolphins. I think it's something like that order, right? I think swim week might be above the Dolphins, honestly. Hey, you can't argue. I'm not complaining. Yeah, you can't complain. For you single people that are checking out all the swim league. Are you?

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Are you going to be modeling your new bathing suits there? No, I'm waiting till we drop the vacay bathing suit line before I make my appearance. I think the vacay banana hammock. Yeah, baby, you know it. Or as they call it down here, a Tonga, which is the thong, yes, thong bathing suit, our new banana supplements match with your banana hammock. Yes, it goes well. But dolphins are getting talked up. Maybe they'll have a good team and like half

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the city will get excited about it. I hope so. If they do well, there will be a ton of hype. People will definitely get rowdy for it. Bandwagon town, isn't it? But you gotta understand with Messi coming here two months ago, he is the talk of the town. That is pretty cool. He's been doing well too. Winning every other game. He's living up to the hype.

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Yeah, it's good for the city. Yeah. Have you played like fantasy footballs like all the rage? Like it's hitting. I'm not into it, but it's obviously because I view enough sports sites and stuff. It's hitting like every other like ad is about fantasy football or some gambling site. Yeah. Sports betting. I've never done fantasy. I at one point wanted to do it just to I felt like I'd be more invested in the game of football if I just did that. Yeah.

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Because like all my friends would be talking about it, and I'd just be sitting awkwardly like in the corner, like not knowing what's going on. But no, I think now with the sports betting basically being legal, it's just continuing to grow. I know. Social House, we got all the screens here. So we're promoting a football package. So if you listen and you're in South Carolina and you want to get somewhere to go watch the games and keep up with all your gambling, Social House is the place. I wouldn't mind doing some of those cards.

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I'm probably talking about something that's illegal that I don't know, but I can play, I play dumb. The like a scratch off or something or whatever the, the random points game cards are, that could be a good social house feature. We'll find out if the feds come a knocking on your door for illegal gambling house. Yeah, exactly. Speaking of sports and football ESPN, this comes to us for the wall street journal, you may have heard of them. Ws Wsj.com ESPN.

03:57
That's big on Pat McAfee on an F-bomb throwing YouTube star. I love Pat McAfee actually. That's partly why I wanted to talk about this article. But I also think it's big news because he has a huge podcast and it does go to show you that being different, standing out and being yourself works. Like he's completely, like they've always been, okay, we're gonna talk about sports and everybody's got suits on and it's a little stuffy, but it's sports so people watch it.

04:26
And Pat McAfee talks as more of that younger style. He's still in his mid to late 30s. It's not like he's 25 or something. But but you you watch Pat or ever seen his stuff? I've seen his stuff before. I think I'll keep up with him. Yeah. Yeah, I've seen his style. He got a it's a dude is smart. He set up his whole show. So he he keeps all the rights to the show. And basically, ESPN is licensing from him the show.

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for a five year term valued at 85 million bucks. Just licensing the show to air on hit on their stations, both audio and obviously video. He's already doing ESPN Game Day on Saturday mornings. Dudes cashing in, man. Yeah. Says while the edgy content style marks a departure for the traditionally conservative ESPN, the network will air McAfee show on a delay to censor profanity.

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However, the version on YouTube will remain uncensored. Smart move on their part, honestly. No, it's people want. Real and edge and it's landed. I wouldn't even say he's edgy for edgy sake. I just think he's who he is, dude. He's like a total blue comes from a blue collar family. He even said if I'm offending people with my cursing, I'll create a jar. And every time I curse, I'll give it back to charity, said, but I'm just going to be myself. And I'm like.

05:54
I can get behind that. I can have a potty mouth at times. I don't know if I'm F-bombing like he is every other word obviously, but just sometimes the common vernacular of, I don't know. I don't even know if it's like a dude talk thing. I guess girls can have potty mouth too. Some of the podcasts that I listen to, girls. But it doesn't seem to be quite as prevalent. I would agree with that. I definitely.

06:17
let it rip some days. And and I catch myself on some of the podcasts like I tried almost self-censor. Yeah. And I'm like, maybe I shouldn't. Just fucking be yourself, Chris. Like how I think let me talk like how me and Ryan talk in the car. Yeah, exactly. Well, sometimes I listen to the playback and I'm like, that doesn't sound exactly like me.

06:44
It's funny, you self censor. And I think that's what Pat has gotten down is him and the guys that he has on a show. It really does sound like the conversation they'd be having in the basement. Like talking about ball, talking about announcements that happen, deals or whatever, how they feel about it, like in real life. Right.

07:05
So it's interesting. I love it too. I just love the fact that he's smart as hell licensing it. He didn't give up the whole show. He's just licensing his stuff to ESPN going, Hey, you want a part of this? You can have a part of it. I'll license it to you, but I'm owning the content and I can distribute where and how I want to, which is huge. I think that speaks on where we're moving in the direction we're moving into with media and entertainment.

07:32
Exactly. And he's built a personal brand. Like you can we can all roll our eyes when we hear that term. We can all badmouth it or whatever. But that's what he's done. He's taken he was a kicker at West Virginia who had a so so to nothing NFL career, but then parlayed it into doing something that he does well, which is run his mouth. But he runs his mouth, but he's insightful. If you listen to him talk.

07:59
He knows what he's talking about. You may not agree. I mean, I always agree with every opinion, but he's developed a brand of being real and authentic and talking football in a way that people, I guess, 20 to 45 ish relate to, and I would like to see that happen in the normal news and media. Exactly. That's why they need, could you imagine if Brian Alford was on CN?

08:25
Yeah. And you're like, fuck guys. Look, what's up in Hawaii? This is not good. Fuck. Yeah. What the fuck is Biden doing? Walking down and tripping. Yeah. What the fuck is Trump doing? Acting like an idiot. Talking about himself too much. Like, whatever. It's the same thing. Everyone's thinking. Just let someone say it with the platform and be like, yeah, this fucking guy. Listen, this Ryan Alford guy on Fox. He's talking what I'm thinking. Exactly.

08:54
You know, I don't want to get into that. I'd go do sports or maybe specific to business news like what we do here. But I don't know. I just want to get in all the fucking. No, no, no. I don't want to talk about every tropical storm like when, because that's what's about to happen. There's just tropical storm forming in the South. That's how it's going to be all the news. If it bleeds, it leads. So I just want to talk about business stuff. Speaking of business stuff in its first monopoly trial.

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of modern internet era. US set sites on Google. US challenges Google's dominance, making first monopoly trial of the modern internet era. The last one was in 1998 with Microsoft, it was Antitrust. Central issue here is Google's deals with Apple and other companies making it the default search engine.

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Google CEO likely to testify. What's happened here, all these companies the last 20 years, Google, Amazon, Meta, slash Facebook, slash Instagram, slash threads, that's dead, have gained all this power because people use these apps and these features and all these things in their daily life. The government's kind of sat back and gone watched it all unfold, now they're going.

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These companies have too much power. They have too much. And I don't know exactly where I fall on it, but because I believe in capitalism and growth and all those things. Sure. But it's going to be interesting how it plays out because the ramifications will be big, but it's if Google negotiated a deal with Apple and others to be the search engine on those phones or devices, why is that? Not okay. Yeah.

10:47
I agree. And I also think. Google spent the money, did the R&D. To make their version of search. The best and the easiest. Because I remember fumbling around with this bit awhile because Google has been dominating for 10 plus years. But I remember fumbling around on some of the other search engines going, it's not as good as Google. Yeah. Now, whether or not they broke laws or bent laws to make it that way.

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past my pay grade, but they did always seem to have the best user experience. Yeah. Chrome now, good Chrome browser. Like the first thing I do when I get a Mac is I'm putting Chrome on it because it saves all my stuff and Safari just always seemed clunkier. I agree. So I don't know why it's the government's position to have to get in the way of that other than they're just pissed that they're making so much money and have so much control.

11:46
Yeah, that. And I think like the censorship conversation of Google, moving certain results more to the top. Yeah. That I've noticed that because I've done, I've experimented with a few different browsers looking up various topics, DuckDuckGo, Google. There's another one I think called Brave Browser. And I would just see what are the top 10 results. And there's definitely a variation of what's populating at the top.

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depending on what search engine I was using. However, with that being said, I still default to Google all the time. And I used to think there was more of a privacy aspect to something like DuckDuckGo, but that I think they sold out or something happened, I don't know, in the last year where it's not as private as it used to be. Yeah. I just got that Duck Flow going. Yeah, I just accepted like,

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It is what it is. If you want to do the deep digger, deep, deep searches, like maybe just click back 10 pages on the Google search results. Yeah, right. But yeah, Duck Duck Goes running. I was watching, I don't know, Marriott's Got Talent or something with the kids last night. And Duck Duck Go had like a one minute long TV commercial. Really? So they're going hard. There's this talk about the privacy is there, but they do run ads now.

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And that might be what you saw. So they say they don't follow you around the internet, but they do run ads. At this point, I'm convinced everyone's following us on the internet, even if it's freaking Candy Crush, they're tracking us. Oh yeah. It's like, we're trading privacy for convenience. That's the bottom line. It is what it is. It's the world we live in, unfortunately, unless you want to like, very actively work against that, which.

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Unless you're like a tech guy, I don't see your common person. If you are, you can argue both sides of the desert. And though I don't know, but if you aren't doing anything criminal, then you don't have a whole lot to worry about, even though a lot of the conspiracy theorists would say they're coming for everything. We'll see. Tom Brady joins Delta Airlines as strategic advisor and first of its kind multi-year partnership.

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I thought this was really interesting. That's a personal brand. Tom Brady, seven time Super Bowl champion, has partnered with Delta Airlines in a multi-year strategic advisory role. Collaboration aims to harness Brady's experience in teamwork and performance, aligning with Delta's keep climbing philosophy. I was reading this article, basically, Brady's gonna be like helping them in training employees, like it wasn't, I thought it was just quasi.

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OK, name and image. He's going to be on some shirt looking like Tom does. First class. Look like you're good. And and just purely like a spokesperson. No. Yeah. And this is the thing. Tom spent back to the whole personal brand thing. Tom spent twenty five years not only being one of the greatest, if not the greatest quarterback of all time. But living to a standard, training at a standard.

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pushing teammates to the standard, and now deals like this, Tom Brady, no offense, like I'm not saying that I or someone else is more qualified, but he's not necessarily qualified or trained to do any of the things they're saying, but because of the legacy that he's built, the personal brand and the authority that he has built in these dynamics, they're bringing him on because they want his insight and his name attached to it.

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And so it's powerful. And this is like at the highest level. And when you think about it, and I've always held Delta to a higher esteem than a lot of other airlines personally, because that that they are the gold standard in flying in commercial flying. And it makes a lot of sense for each for both brands. But it's crazy what Tom's built and the types of opportunities now that he's getting.

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It's impressive. Like you said, one thing to be a face of a company and sit in some commercials, but this is interesting, having a true strategic advisory role. Exactly. I think it's a cool curve ball that I think will probably work out well for them. I think it plays to this broader notion that I talk about a lot, like it pays to be known. And look, Tom's.

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both worked towards and had the benefit of being on television for 25 years as the best quarterback and done all these things and has these accolades. But if you think about if you live your life at a certain standard and you build authority online and build awareness for yourself, it may not be Delta for, I don't think they put the numbers on here, but what I would assume could is.

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tens of hundreds of millions of dollars deal probably for him. 50 to 100 million would be my guess. It may not be that, but these are the type of opportunities that you can start to leverage when you build a platform for yourself and create amplification opportunities to expand the awareness of that to a broader set of people. Personal brand, man. That's right. So if you are.

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And I mean, I don't know. It just. It pays to be known, but it pays to be a good guy or girl. I would say I I thought the word that popped to me is reputation. Yeah, he has always maintained, I think, a pretty solid reputation. The only thing I can think that he caught a little.

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shit for was like post Super Bowl at Tampa Bay when like the video of him getting off like the boat, like hammered. But even that was like, I think it built his brand up because finally, because the common man is all he's one of us. I think it took a whole other stratosphere. I mean, the flight gate with the footballs was always a little interesting. I don't know. Again, I don't I never knew if I don't know is you can say the word there's smoke, there's fire.

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But again, I'm not smart enough to know that he brought the scientists on talking about like how many pounds of pressure it might, it could have reasonably gained or lost. I'm like, whatever. But let's just say 99% of the time of his life on television and out there, the guy's been an upstanding citizen and teammate. And now he reached the rewards. Yeah, because everyone knows it. Good for Tom.

18:46
I know he could use the money. I hope he's I hope it buys his kids. That thing goes. Yeah, I know he's got some expensive dates coming up. You know, they're with the girls he's dating. It's expensive. They're expecting big things. Yeah, Zoom is rebranding existing and it's really new. I like the phrasing of this sentence.

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Generative AI features. Zoom rebranded several existing AI features, including its generative AI assistant, formerly known as Zoom IQ, now called the AI companion. Who came up with that name? I hate it. It's weak. The AI companion. AI buddy, can we like what? Literally a million other things. Anything but that. It reminds me of a dog or like an old people's.

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like home, like someone coming in to spend time and play bingo with the senior citizens. The AI companion is powered by in-house generative AI and third-party vendors such as Meta, OpenAI, and Anthropic. Another one of my favorite names. Spring 2024 will bring a chat GPT-like bot with which users can ask queries about prior meetings and chats, create file support,

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tickets, draft responses to inquiries and receive real-time feedback on presence, conversational and presentation skills. That boss can be telling you how you did on that zoom call. Like, Hey, it's hey bro. You were slouching sit up. Yeah. AI companion, change your name to chat buddy.

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So I'm going to go, Hey chat buddy, how did I sound on that zoom call? Mr. Offered you, you really need to remove some and and ums and sit up a little straighter next time in your video. And you need to curse more people like that. Drop a few more F bomb. Yeah. Chat buddy. Can you teach me to talk like Pat McAfee? Yeah. Sounds more like a manager.

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Yeah. Than a companion. It's it. Yeah. It's your video manager. You're, we'd come up with a better name in about three minutes than this stupid AI companion. Yeah. Sounds like the strat, like in, in ad agency, you have strategy that drives creative. This sounds like the strategy line on the sheet that there should have been a creative naming exercise after it. It should have at least asked chat GPT, what should they should call it besides the AI companion.

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Utilize your own platform and maybe get a few tips. Mix it up a bit. Yes. With all that aside, I do think this seems like a good use of the technology. Yeah, for sure. We're on all these video calls. We're doing all these things. And look, hey, here's an idea for podcasting. I need my AI companion, podcast companion, whatever that is.

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to analyze this podcast and give us feedback to make it more engagement in the style of XYZ. Yeah. Or for this demographic, make it more appealing. Yeah. How can we sell more sponsors by leveraging this style? We might have to test this out. Might be onto something with a new app for podcasts.

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Generative AI companion podcast, buddy companion. That still sounds better than the name rolls off the tongue. I love it. Um, we do have some podcasts news. That's some good guests. Brevin Galloway, ex Clemson basketball star and Lithuanian pro. Now we talked to NIL, Damon image likeness, getting paid at the college level, moving to the pros and some of the challenges that he's.

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overcome. So really enjoyed that. He's a really insightful kid and I call him a kid. Anybody that's under 25, you're still a kid to me. Sorry. No disrespect meant. Chris, you no longer a kid, though, in your mid 30s. Almost right now. Yeah, big boy. Did you watch much basketball? A good basketball guy like pro or like when I was younger, like.

23:17
Probably the most I watched it was like the Jordan Dynasty days, honestly. Like that's a long time ago. And then in college, when the heat were on a run, I got now. No. Yeah. We got to get you back into some sports, dude. You're in Miami. You got the pros there. I know. I'll go to games. I enjoy the games, but like as far as keeping up with it. No.

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Went to get you into it, dude. Next week, Jason Duncan joins the show. Really insightful dude. Enjoyed talking with Jason. That's next Tuesday, wherever you listen to your podcast or watch them. Go watch this on YouTube if you want to watch the full episode in living color. Do want to always mention, you can't miss it if you are watching. Vacay. V-A-Y-C-A-Y.

24:10
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24:40
That's our CBD extra strength roll on cooling pain relief. This is like, don't go, don't listen to Shaq. That I see how shit doesn't work. Let's be honest. It's just, it's all sponsorship raining. We're just gonna call a spade till I see how it sues us. But in all seriousness, our shit works. Go to rolloffthepain.com, click on that link. You'll thank me for it. I have tennis elbow that's been flaring up. It's the only thing that actually makes it feel better.

25:09
and it's got healing properties in that CBD that really help things calm down in the short term and heal in the long term. So go check that out. Check out all of our products that take a vacay.com, V-A-Y-C-A-Y, the only way to vacay. We do have to finish out here a few social media holidays I wanted to mention, Chris. What have you got? September.

25:38
12th is National Day of Encouragement.

25:43
I just wanted to I wanted to remind you that so you can call and encourage me more than anything. I'll put it in my calendar today. I'll put a note to encourage Ryan on September 12th. Yes, I need that. And it's also National Video Game Day. So you can call and encourage me to kick my kids ass and Roblox or something. Yeah. We'll be getting the old Madden out. I love the tears are starting to fly at the offered house a little bit. You know, emotions running high, emotions running high and mainly mine, because I'm no longer better than my

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like children and Madden. Just don't throw those controllers, keep it together. No, those things are expensive, dude. I buy, I always bought two more of those. I was like $60 used, like new, they're like 68. You get a whole $8 off buying them used. I'm like, what the hell is this? That's a racket. Pretty bad game, stop. Yeah, and then the Jerrick ones are no good, so you have to buy the X brand, Xbox brand ones.

26:43
National Video Game Day, September 12th and National Day of Encouragement. That's that was one worth mentioning. All the rest of them are a little too serious. And I want to keep it on a positive note here as we leave. Yeah. Last thing I want to mention, though, September is Self Care Awareness Month. So lines with. Yeah, exactly. I want you to take care of yourself this month, Chris.

27:12
I'm doing the best I can. Luckily, a little vacay, maybe some sauna. Just soaking it in. There you have it. So this weekend, if you're listening on our normal Friday, Saturday or Sunday, I will be in Charleston, the lovely Charleston, South Carolina. My wife, Nicole's 40th birthday. Happy birthday, Nicole. Big four. Oh, I'm telling everybody.

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can't you know she's catching up with me Chris I stopped at 45 and so she's gonna keep coming but yes happy birthday Nicole love you baby and I'll be having a cold adult beverage probably about right now when you're listening so eat your heart out I love it Chris any final words happy to have a great weekend with the family with the wife the wife in the front no kids right kids kids kid free this weekend

28:07
Just soak it up. We will be. You want to find us the Radcast. Going to 40 with the bang. Exactly. The Radcast dot com. Search for all the content. Find the highlight clips from today. Find the links to all our sponsors, including the best and brightest. They gay. For Chris Hansen, I'm Ryan Alford. We'll see you next time. The Radcast.

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To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, v.rad.cast or at Ryan Alford. Stay radical.