The #1 Business & Marketing Show on Apple Podcasts!
The Week of September 15, 2023 Marketing and Business News: Aaron Rodgers Stars in ‘This is Sportscenter’- Style Office Mockumentary for Amberjack Shoes
The Week of September 15, 2023 Marketing and Business News:…
Listen to this week’s mind-blowing updates on advertising, business, and even UFOs to keep you in the know.
Choose your favorite podcast player
The Week of September 15, 2023 Marketing and Business News: Aaron Rodgers Stars in ‘This is Sportscenter’- Style Office Mockumentary for Amberjack Shoes
September 15, 2023

The Week of September 15, 2023 Marketing and Business News: Aaron Rodgers Stars in ‘This is Sportscenter’- Style Office Mockumentary for Amberjack Shoes

Play Episode

Listen to this week’s mind-blowing updates on advertising, business, and even UFOs to keep you in the know.

The player is loading ...
RIGHT ABOUT NOW

Welcome to The Radcast! Get ready for the most exciting marketing and business news of the week! We've got some mind-blowing updates on advertising, business, and yes, even UFOs. Trust us, this is not your usual business podcast. We'll be diving into some major news, including Aaron Rodgers' hilarious mockumentary for Amberjack Shoes and the rise of nanoinfluencers. Plus, we'll be discussing the fascinating topic of changing feedback culture. And hold onto your seats because we'll also be talking about Warner Music's record deal with an AI-generated popstar. Don't miss out on all the latest marketing and social media news. Tune in and stay in the know!

If you enjoyed this episode and want to learn more join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. 

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding

Learn more by visiting our website at www.theradcast.com

Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast

If you enjoyed this episode of The Radcast, Like, Share, and leave us a review!

Transcript

00:02
You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

00:13
Here's your host, Ryan Alford. Hey, guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, September 15th, 2023, our weekly marketing. Advertising business and UFO news of the week, my friend. Chris Hansen, what's up, brother? As of this week, I'm pumped to talk about these aliens, bro. I know, man.

00:43
curve ball for the news. It's we're business and marketing news, but let's be honest between Aaron Rogers and mummified UFO aliens, we got to get to the big stuff. This is breaking news. How bigger can you be than aliens? This is true. So much alien talk. It's really picked up lately. It's like all these flying objects moving too fast, the Navy, the army, the air force, all these videos.

01:11
And then now we'll put it to the side. The fact that this is Mexico's Congress. I didn't know that Mexico really had a working government, but, but in all serious, they're like, Oh, the U S has sightings. We have really aliens. We're going to bring up the real. And we found these mummies in Peru or wherever they were in 1917, but we're going to bring them out now. They look, they just happen to look exactly like ET. They look exactly like the aliens from every alien movie we've ever.

01:40
seeing it is weird. These are government hearings. So let's just put aside our feelings for the legitimacy of certain governments, but it's still like supposedly really smart people. If a ufologist I've just learned as a, which is a term is talking about it. Ufologist, ufology, the study of you. I'm putting this all together, but is bringing out these mummified creatures saying they have three fingers.

02:11
They have eggs inside them. They are taking over the world. 800 years ago. I don't know what to think about this stuff. My brain in my intelligence tells me that if you and I and how many ever billion people are walking around this planet. That there might be another planet with other beings on it. I might that makes sense to me.

02:40
However, it just seems like at a certain point, it's like ghosts, at a certain point, you're gonna see them regularly, you're gonna have clear, visible video of it that's not grainy, that's not a mummified ET, that there's gonna be like undeniable, 100% proof, no gray area if these things existed, right? But yet.

03:08
Everything is always if you use your imagination, this thing is flying way faster than any aircraft could possibly fly You see this dot on the screen. That's not a fly. That is an alien alien craft And then these mummified creatures that look exactly like Hollywood versions and it's okay I if I see a fucking alien walk by on the trail right here outside of my building and it pulls out a laser on me Okay, I'll believe in UFOs, but until then I'm skeptical

03:39
Yeah, I'm right there with you. You can show me these videos, which now with AI and all this stuff, it's, it's hard to know what's what, but I'm right there with you, these intelligent beings that can travel through space and time. They can't just do a real life intro. Yeah. They're obviously, they want to stay so behind the scenes. They don't want to freak us out. And it's, this is a metal that is not made of this earth. You'll read the articles. It's a combination of adamantium.

04:08
and Krypton. At this point, I don't think like anyone would be like shocked. They'd just be like, Oh, at least we know for sure now that you guys are here also welcome. Yes. Like some men in black type shit. Like we'll see. But Mexico's claiming they've got mummified aliens and we need to pay attention because the ufologist says so, but in bigger news.

04:34
Aaron Rodgers. This is a marketing business show, but there's just some things that we can't ignore this week in our small talk. Uh, it was really quite the, the fizzle, so much noise, the poor jets. They just are doomed as we already knew they were. There's no other people that thought they weren't doomed was maybe jets fans themselves. And four plays in, I was watching it live and I'm like, Hey, dude was getting rushed.

05:02
Like it was four plays, but the first three plays, Aaron's getting buzzed on every time. Like he had knocked down the first truck, like first throw. And I'm like, they can spend all this money on Aaron Rogers, but they don't have that office of line buttoned up. He's not going to last very long. And sure enough, fourth play. And when he went down, I saw him throw the football. I'm like, that looked weird.

05:25
It didn't look right. And then when he laid down like, oh, you got to be kidding me. And I feel bad for him. I'm not I don't have any skin in the game, but as an older dude, I'm like rooting for the older guy. Thirty nine, thirty nine. He turns 30. He's either thirty or just turning thirty nine soon and still playing at a high level, got himself in best shape of his life supposedly. And he's ready to play and then freak your Achilles gives out because they're playing on turf.

05:52
This is another argument. There's a huge buzz about that turf causing it. But so there you go, jets fans, no Super Bowl for you this year as if you were going to make it anyway. They just I know you're a gigantic NFL fan, but I'm sure you've heard all about this. Yeah. Yeah. The his game, Ayahuasca's, the ayahuasca or ayahuasca. Is there an H in there?

06:20
I, yeah, there's an age. It's probably, I mean, yeah, he's like the NFL spiritual guru. Now it appears. Yeah. He's probably already headed down to his next getaway. He needs to clear the air through that energy. Yeah. I know he might be in a walking boot, but he's taken some mushroom potion and clearing out the demons of falling over. The, I felt bad for him. And now they got to go back to Zach Wilson, who's, you know, immediately through.

06:49
an interception, but they won the game, but that was mainly because of their defense and special teams. So we'll see what happens for all you, if you're a Jets fan out there, apologize for you being cursed. And I feel bad for Aaron, but you know what? I only feel bad for half a second. He's a multimillionaire. He's got a lot of options. He can either suck it up and do all the rehab and come back until career be wrong, or he can never come back. And.

07:18
Tell us all to go to hell because he's a multimillionaire and, and doing commercials like the one that he's doing. That's a mockumentary for Amberjack. This article from adage.com. Aaron Rodgers season may have ended prematurely on Monday night, but the endorsement game continues as the New York Jets quarterback is starring in a just released mockumentary, a work of fiction that's presented in the style of a documentary.

07:48
for Amberjack Dress Shoes. Check that commercial out. We'll have a link to it in our feed, but it's pretty funny. And I do think air is pretty good in commercials. I need to see this. I haven't seen it yet. I've also never heard of Amberjack Shoes, so I'm curious now. Hey, see what I'm saying. You haven't heard of them, now you have. I'm gonna click the link in the bio when you post this. I'm gonna check it out. Exactly. Hey, you need to get high on our own supply.

08:17
Feed our own links. So those backlinks work for the show. Can you give us clicks? Yes. So it's my own clicks. Exactly. Click is a click. I love a good mockumentary though. Yeah. Mockumentaries are underrated. I love anything that's parody and playing off of it. This is serious, but it's really not. I think that's like the guy humor in us. The original for me was like when Will Ferrell and it would do like different

08:46
when freaking like Tommy Boy was big. Now I'm completely blanking on, Chris Farley would do these market memories on SNL. And I remember this one. And if you're listening, you probably remember this. Like they used to have these coffee commercials, which is Taster's Choice. And they'd always go into these fine restaurants and they would, it was Taster's Choice. And they'd go into fine restaurant. They'd go, we've secretly replaced.

09:15
their everyday coffee with Taster's Choice. We're gonna see what the reaction is from guests that are having the coffee. They go ask them, they go, oh, it's so delicious, whatever. And they do this skit with Chris Farley. Go up to him and it's on an SNL skit. They're like, sir, we've secretly replaced your coffee with Taster's Choice coffee. And instead of going along with it, Chris is like, you did what?

09:44
You son of a bitch. He throws out his napkin and starts fighting the waiter. It's funny. Go watch it. Go Google Taster's Choice, mockumentary with Chris Farley. So there you have it. S and L was the best. This, uh, S and L was going downhill. I wish it was as good as it used to be, but that's how we always say. Big time. Yeah. So this has come to us also not to confuse ad age with ad week, all the ad, the weeks, the days, the ages,

10:14
The months, Ad Month, I'm gonna come out with Ad Month. Admonth.com. Adweek.com. Nano influencers give brands a better ROI than Kim Kardashian. It's funny, I thought it was micro, now we're at nano. Not micro influencers, these are nano influencers. They are so small, they're nano. No, you can't, if you got 1,200 followers, you're too big. We want you with 400 followers.

10:41
Right. Where's the cut off? Exactly. It's like, where is there enough scale for it to matter? What are the metrics for nano versus micro? So you've got to manage a thousand of them. Yeah. So social media users with smaller followings generate a higher engagement rate, while the celeb entrepreneurs generate typically less than one percent. And look, this makes sense. And if you want to manage a thousand nano influencers, great. If you've got the team to do that.

11:11
But the problem is 12% of a thousand versus 1% of 200 million. Give me the 1% of 200 million. So like, her engagement might be low, but her reach is so high that you still get to more people. So I need to see more data here. But they should have mentioned that little.

11:37
Yeah, they miss. This is where data lies. It's 12% better than 1%. But 12% of a thousand is not enough people. If you're selling a lot of t-shirts, I need 1% of 200 million. But the one thing that'd be better than engagement rate would be like conversion rate. That's where you get into it is I can see, and we've seen this thing with our own stuff. Some people move the needle. Some people don't. Is the product relevant? It's one thing for engagement, but what's conversion rate?

12:07
And so I do think you can get really good ROI out of micro influencers, nano influencers, whatever the fuck you want to call them, but you need to recognize that to get scale, you're going to have a lot of them and manage them appropriately. Whereas you could just hire Kim Kardashian. Uh, I hate to stay on the soap box Chris, but I just wanted to share something from the Harvard business review.

12:34
It's really touched my heart, really in a too harsh. The new word is feed forward, not feedback. It's feed forward. Traditional feedback, which includes praise and criticism, may not effectively help employees thrive due to biases and ratings, the brain's response to criticism and the subjective nature of excellence.

13:01
Instead, managers should focus on recognizing and reinforcing employees' strengths and successes, as neuroscience suggests that growth is driven by a focus on strengths rather than weaknesses. This shit is just like feedback is now feed forward. Use the word feedback and just tell managers focus more on strengths. It's like, how do you get better at anything if you don't know

13:31
So you only focus on literally all Johnny. You're really good at taking notes. You're really good at, at, uh, spelling words, but you fucking suck at math. Like, but so how do you get better if you don't know? Oh my God. I do. When does it end positivity? But yeah, I'm all about positivity. Fire under your ass, but you want to get better at something. You got to know what you suck at. I'd rather have someone shoot me straight. And yeah, I might not.

14:01
like it at the moment. Once you get over the initial kind of, oh. You do better, right? Like you you can take that and either, you know, be a victim or be like, OK, maybe there's some validity there. Let me take a look at myself and try harder. Just nuts to me. Yeah. This corporate culture, the subjective nature of excellence is subjective, man. We all know what we see it like. It's like we can all choose to

14:31
Here's what's subjective. Happiness is subjective. Excellence really isn't. It's, so we're confusing two words. It's okay if you're happy being an everyday person, you don't wanna work eight hours a week, you do not want to like, you wanna live more than you work and you recognize that might come with a limited amount of money, but you're happy. That's fine. But excellence in...

15:01
sport or a job, it's not really that subjective. It's not, especially if you have measures to grade and they go, okay, do you have checks and balances for these things? And I don't have a problem, I'll find myself, I have no problem changing like criticism or negative to opportunity for improvement. Or I like the word opportunity.

15:30
So I'm OK with a little bit of lingual change here, but let's not confuse it. If you don't know what you're doing bad or not hitting objectives, we have to have expectations. This just feels like we're wiping out expectations. When you are no longer going to criticize or tell where you can improve, you're pretty much extinguishing any real expectation.

16:01
Yeah, and you're just you're not empowering people. I feel like you need people to push you out of comfortability in order to get better. And that could be even a personal trainer in the gym, pushing you to get two more reps when you don't want to do it.

16:19
I just feel like humans evolve through hardship and challenge, not coddling and pats on the back. Yeah. One with me biased. I really need you to. And believe me, I've had some harsh managers in my day that definitely but hurt my ego if I got some criticism. But if I'm honest, they were probably right about the things I needed to improve on. And it made it might have pissed me off, but it made me do better.

16:49
Take it as fuel. Yeah. Just, just next time. Just don't give me feedback. Just give me feed forward, Chris. Yeah. Hey, my, my, my, my fragile, uh, ego just can't take the feedback anymore. I just want to go forward. These word games, man. So no.

17:12
Cameron, one of our producers, and stuck this in there because she knew that I would love it. And I did. Yeah, it's right up your alley. Maybe she's trying to tell you something, Ryan. She doesn't want any more feedback from me. She only wants feed forward. Yeah, adopting a new philosophy at the Radical Agency, feed forward. No, no criticism. Absolutely no expectations and no grading. It will only be positive.

17:42
All right, moving on, Warner Music signs a record deal with an AI generated pop star, Noonuri. I think I said that. That's what it looks like on paper. Noonuri is a virtual influencer with over 400,000 Instagram followers. Just keep in mind that means they're not real. And that's achieved the distinction of being the first strictly digital pop star and secured a record deal with Warner Music.

18:11
It was created by Munich graphic designer, George Zuber. Initially gained fame as a model and an Instagram influence before venturing into the music industry with her debut single Domino's created using generative AI. The revenue from the song will be shared among all contributing creatives. So essentially this graphic designer created a totally virtual influencer.

18:41
I eat not real. I eat a robot, digital robot, new Nuri, and it has 400,000 followers and it makes music. Man, I like how it still refers to Nuri as a her, like with her debut single, it's not real. Is it a she, him, it, her, us? I think it should be a we.

19:06
since it's AI generated and it comes from so many people. I'm going to call new nori them. The positive, I can say, is at least the revenue shared yeah by everyone contributing. Exactly. I want to I need to I'm going to get on after this and listen to some new nori and say, you can go follow them on Instagram and see how many pronouns they have. I bet it sounds

19:35
pretty good because a lot of stuff starting to sound fairly similar, especially the poppy stuff. Throw it in the generative AI machine and it pops out a hit track. And it just might sound a lot like Drake or whatever. I don't know what the genre is. This comes from hypebeast.com. They always have some random shit.

19:59
And they also, if you want to know, if you want to go to like their brand meter, you can see what brands are most popular on hype beast. I'll go check it out. Sometimes Nike's always up there and some of the more, they always have pretty cool. Cool. So yeah, I like that. And then you can also see like the up and coming brands. Maybe the hipsters are starting to wear or whatever. It's like creeping into the top 10. So go check out our friends at hypebeast.com and while you're checking out friends.

20:29
Go take a vacay. V-A-Y-C-A-Y, takeavak.com, the official sponsor of the Radcast. Premium wellness products, delivered straight to you in the US. Mood boosters, sleep boosters, whatever you need boosting, Chris, we got it. We got it all, baby. Mood, sleep, pain, free boosting. We don't boost pain, we reduce the pain. Go to takeavak.com. We've got natural vapor, gummies.

20:59
And my favorite, I have to smell my arm because I smell the peppermint coming radiating off of my tennis elbow. Like a peppermint candy. Like I want to lick it, but don't do that. It's not edible. Our products are not edible, even though want to sometimes, but yeah. You can also go to rolloffthepain.com that goes straight to our CBD. Roll on 4,000 milligrams of CBD.

21:26
and the cooling effect that you get from all the other things. But then what you really get is actually the numbing this, like right now, my elbow is getting numbed up. It was cool coming in and now the pain is numbed up. My favorite part, my least favorite part is like four hours from now when I like tweak it, like lifting in the gym or something like that. But that's why you go right back to it. But go take them out. Take a vacay.com VAYCAY. The only way to vacay official sponsor of the Radcast.

21:56
Hey, if you didn't check it out this week, exit without exiting with my friend Jason Duncan. So if you own a company and you're too involved in it, here's how you exit without exiting. He teaches entrepreneurs how to get out of the day-to-day and how to work on the business instead of in the business. If you haven't checked out that episode, hit the back button here and listen to Jason Duncan. Good guy, good Southern guy from Tennessee. I don't know about those Southern accents. What?

22:26
Just kidding. We all got them next week. CJ Finley thrive on life. This is a really fun episode. Got down and dirty. Another entrepreneur working in and on the space of companies that are helping others. And really what I respect about CJ is he's carved out a niche that he's working in and it's something he's passionate about. And he's built a brand around it. He's got a popular podcast, thrive on life.

22:54
everything that is around their brand and what he's doing. So check that out. Really insightful on many fronts next week on the podcast. And yesterday we had a big day. We had reality reality TV star sports broadcasters. So it's heating up on the Radcast. So stay tuned and look, check your local listings, IE Instagram, Facebook, Booker, LinkedIn, check your local listings for all.

23:21
the newest and updated episodes that will be coming out. Keep joking those local listings, Chris. I always do. You always do. Stay up to date. Speaking of up to date, Ben Affleck's always up to date. Duncan. Yeah. With Ben Affleck and Ice Spice are in a new ad for Munchkins drink.

23:46
Ben Affleck is back in another Duncan's ad, this time joined by Ice Spice for a new fall drink in a bid to lean into the rapper's Gen Z fandom. Three words I enjoy. Is the fandoms a fun word? Fandom. I don't know if that's like good or bad. I'm like, oh, oh, fandom. It's heavy. It is heavy. I do these Ben Affleck Duncan commercials though. I like him behind, I don't know what it is, it's like seeing him like with the headset on in the drive-through line.

24:16
It makes me think for a second that he's a, he's an everyday man. It makes sense. Every time I've seen pop, proud see photos of him. He's got like a Duncan in his hand. Yeah. It's cause he's sober. So he's always drinking coffee. Yeah. I don't know. This is so remote, but he's just, it's just disguise. But after that one, what was it was like, he's been really sober because it showed him like he looks sloppy as hell. Like one of the, uh, parties with Jen and, uh, I don't know.

24:46
I hope he's maybe she's, uh, I don't know if you saw there was a video of them walking to their car and he opens the door for, and he like slams it where it clearly looks like they were having a TIF. Maybe it's how he just copes with dealing with her. Maybe I'll tell you this much. Why is it that all, all celebrity couples never nine 99% of the divorce rates.

25:14
50% for the uslings. It's 99% for celebrities. Like you got all the money, you got all the fame. Why can't you fucking make it work out? Like I'm rooting for a man. They're on round two. Yeah. I know she's been engaged. I don't know. Four or five times. I think it's now 45 times. Yeah. Maybe I think it's more than that, but yeah, it's a lot. I'm rooting for him. All the best. At the end of the day, unless he's hit the bottle again, which

25:43
Maybe that's the problem. But if it's not that, what do they really have to argue about? She looks great. 50 something and looks 30 something. He looks pretty good. He's a good looking guy. He was Batman. And they got more money than they could do. It just shows you money and success does not make happiness. But unless he's he might be hitting the sauce again. That might be why they're pissed sometimes. Who knows? It could be, man. But I like these doggy commercials. And I like me some ice spice. My kids like ice spice.

26:12
Are you a nice spice fan? Yeah, she's I can't say I like I'm going to go in the car and look her up on Spotify, but she's had some catchy tunes. I like her vibe. I like her style. Yeah, she's got a unique style. Yeah, I always want to call her spiced ice, though. I don't know. Spiced ice. She should be doing like a spiced chai latte. Exactly. She needs to be like Starbucks. I was her agent. I'd be like, all right, we need to.

26:38
get an iced coffee at Starbucks with some spice on it. And I guess you could do that at Dunkin, but I'm sure that's somewhat related to the munchkins drink on some level. Maybe they have a spicy chai munchkin flavor or something. Good for her. I used to drink the hell out of Dunkin' Donuts. And when I was in New York, it was on every corner and I would have that tall, like I'd feel so good for 20 minutes and then an hour later I'm like,

27:08
That's the only coffee I ever really drank. Just sell it to Duncan guy. I don't drink coffee like I'm an energy drink guy. But you just fucking slam monsters.

27:19
Today it's OptinNutrition. You're an energy drink guy. Oh, you're switching it up. Different blend, different formula. Yeah. We're trying to get up all the potential sponsors, OptinNutrition, give us a call. They've got their Amino Energy. This one's pretty good. So I got 100 milligrams of caffeine. This is not too bad. It's not bad. But I had 600 earlier this morning, so I figured I needed to go like for the show. You didn't want to be having heart palpitations while on the show. Look, I think I could have like 2,000 milligrams of caffeine and take a nap.

27:48
I don't know. I'm right there with you, brother. I mean, I had a venti right before this and I'm I could lay down and take a nap right now. Yeah, it's maybe it's the sun hitting me. I'm like a reptile with a heat lamp. Possibly. But I stopped drinking coffee because I was like, once I realized, like, I finally saw an article or smart enough to go, all right, this is a lot of cream and a lot of sugar and like and.

28:13
Yeah, it had caffeine, but once I realized it was really just like dessert in a cup, I'm like, I'm just going to go to energy drinks. And yeah, I think I lost 10 pounds just cutting up the the extra extras. Dude. Yeah. Those drinks now, their Starbucks is dropping the false stuff I saw this morning. You're right. It's absolutely dessert in a cup. Like it looks delicious. I don't I just do black. I don't do any of that. Yeah. Maybe.

28:39
Once every three months, I'll do a caramel macchiato if I'm feeling funky. I'll tell you what. If I want to anticipate a stomach ache all day. Yeah, I could never get into Starbucks though. My wife likes Starbucks. I was always a Duncan guy. This could. Fair. We should have a debate. So if you're listening, drop us some DM or something. Are you a Starbucks person or a Duncan's person? And why? And if you try to throw in like some brand that's not one of those two, we're not listening to you. Cause

29:07
Don't come at us with caribou coffee. None of that. We're not supporting small business with local shops that we've never heard of. This is all about big corporate America that might sponsor the show. I'm kidding. But for real, we want to keep this clean. Duncan versus Starbucks. Who's winning?

29:31
There you have it. I'm Mark Musk Zuckerberg-Gates to join US senators for an AI forum. Lawmakers are grappling with how to mitigate the dangers of the emerging technology, which has experienced a boom in investment in consumer popularity. After the release of OpenEyes AI's chat GPT, lawmakers want safeguards against potentially dangerous

30:00
critical infrastructure. This comes to us from usnews.com. Yeah, I think they should be involved in this discussion. It's making me laugh. It's like everybody that's making all the AI that might do some scary shit, all is getting into a forum. Yes, that's exactly my thoughts. The people responsible for it. And this adventure to say, some of those people have had some questionable business tactics in the past.

30:29
I don't want to name names, but everyone knows these people. Yeah. This would kind of be like, let's get the Marlboro family and the Skoll family tobacco and the dangers of it and you know what they're going to do about it. They're not biased at all. Yeah. And what's the family like the painkillers? Let's get Purdue, let's get the Purdue family in and talk about how we're going to regulate opioids. Yeah. Oh my God. Yeah.

30:54
We'll see about that. And because those senators are so well-versed on AI, these young tech savvy senators. You know what? I don't get that involved with politics, but put me on the I think senators should be from 35 to 45 years old. And I think presidents should be 50 to 60 period. Because there's your two terms, 50 to 60.

31:24
then you need to be between 50 and 60 years old. That way, you've got the energy, the stamina, you're somewhat plugged in to the old school and the new school, and you can get your two terms in. You just need to start running when you're 50, and or somehow, or 48 or whatever, back that out. So you get your two terms in while you're 50 to 60. Anything older is too old, anything younger is too young, I can get behind that. Yeah, me too.

31:53
And that means my windows coming up, buddy. Hey, better start prepping that campaign. Boy, I'm not raising that money. Exactly. That's the last thing I want to do. Oh, finally today, Coca-Cola launches beverage created with the help of artificial intelligence, also known as AI people. Coca-Cola has launched Coca-Cola. Why 3000?

32:22
A beverage the company said is the first flavor co-created with human and artificial intelligence. It's the latest limited edition flavor to launch under its Coca-Cola Creations platform and the third one to debut this year. They'll have a zero sugar and a full sugar version launching in select markets around the world. Coca-Cola started the Creations platform in 2022 to highlight the company's signature beverage while drawing in younger consumers.

32:51
So far, it's launched seven flavors. Yeah, this comes to us from themarketingdive.com. You gonna try some Y3000? I'm intrigued. Yeah. I definitely am open to it.

33:06
I'm just fascinated how they did this and what, what were the, it's gotta be, it's probably good as shit. It's probably really good. Maybe the first couple of, I've tried the first couple of these. I was, I didn't like it. Like the AI ones. No, I think this is the first, this is the first AI one, Chris, according to this article, the, but it's, they had a couple other flavors under this creations platform that I've tried. They've had them in stores.

33:35
You've probably seen them. They've had the funky labels like. They've been like too fruity. They don't taste that great. But I don't know how much I let to know how much they're selling of this. Are they really selling? Are they bringing in more customers or are they just diluting the people they buy regular coke? That's what I'd like to know, because that's the real truth. Are they are they pulling people over that might be drinking like the orange soda, the purple sodas, the non Coca Colas? OK.

34:04
that strategy makes sense. But if you're just, if you're still selling like a billion cokes and you put in these new flavors, I guess if it's bringing in the younger demo, but I just want to know if you're cannibalizing your regular coke sales or are you actually bringing in new consumers? Yeah, that's the question. That's the business question. And I would assume time will tell if it's doing one. I did. I will say this.

34:32
Nicole turned 40 last weekend. We were down in Charleston on Folly Beach. Had a great time. And after the weekend, very tired. And we stopped at the Waffle House on the way home. Had my normal double waffle. Delicious, don't mess around with anything else. It's the fucking Waffle House. Get a fucking waffle. Get a waffle, double it up. Butter and syrup, call it done. Don't get anything else. Don't try to tell me about this bowl or that bowl or this bowl. No, get the waffle.

35:02
I had a regular Coke with that waffle. It was the most unhealthy meal I've probably eaten in, I don't know how long, double waffle and a Coke. However, that Coca Cola original was delicious and reminded me of why it's so addictive and probably so bad for you. So there's my Coke story. 100%. And we did have a fabulous time. You like, you're a regular Coke guy. Yeah, I am. I'm a definitely regular Coke guy. I've...

35:30
Although I did think of you and I was buying one the other day of trying the zero. You ever tried it? I think that is you have had it, but I think you would particularly we talked about the zero chair, which I got to get that dude. You have to get zero chair. I know, dude. It's the best. So good. So I love you. So good. Why 3000? That when I heard this, I was thinking more of what's that? I feel like it was like a rapper's name, like why 2000? Andre 3000. Andre from outcast. Yes, I knew I was like.

35:58
Why 3000? It's yes. Andre 3000. He's going to sue him. Be like, that's too close. That or he's going to be rapping about it. I am curious where that comes from. The why 3000. Who knows? Yeah. Maybe the AI said you need a name at this. Just to make you go why. There we go. That's today's big headlines.

36:29
Don't forget, avoid the aliens, and send a love note to our dear friend, Aaron Rogers. Get well soon. Yes. Get well soon. There was a song about that. But any final words, Chris? Just keep an eye out for the aliens and have a Coca-Cola classic. There you go. You can find us the Radcast.com search for aliens. You'll find all the highlight clips from today.

36:56
Can't remember an episode we talked about more aliens than we did today. Give us a follow on Instagram and on YouTube and check out our newest podcast, the vacay podcast, right there behind Chris's head, VA Y, COI, the vacay podcast, all your wellness biohacking and insider tips for getting the best out of your wellness life. You can find it there. We'll see you next time on the Radcast.

37:22
To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.