00:00
Hey guys, what's up? Welcome to the latest edition of the Radcast. Here is the Radcast News. Friday, November 4th, 2022. Christina Iassi. Hello, hello. Your final day. I know, for now. Final real day, I guess. Yeah. Whatever we wanna call it. Parting is such sweet sorrow. Only for a season. Yes.

00:24
Yes. I can't believe we're in November. I know it's November. Oh, you know how I know it's in November. Christmas music. Oh, no. I know Alfred family. Two of five Christmas trees are already. Yes. All Christmas decorations were out. We had a Christmas tree. Nicole is a queen. We had a Christmas tree up in the front window. It was just a white one. It was not fully decorated yet, but it was up in the front window the day before Halloween. Amazing.

00:53
Amazing. I'm here for this. Oh my God. I'm decorating my apartment this weekend. That's my plan. So I'll get too busy beforehand. I'll have like rehearsals and shows. I just walk in and I go, it's beginning to look a lot like. Jesus. So do you have to hang all the lights outside? Shut up. Do you do all the outside decorations? You know, we're back in the.

01:17
You know, we moved out of our loft and now in a real house again. So I might be on for that duty now. There you go. She's going to start guilting me. She does all the interior stuff like like all the boys had baths. I'll practice. They were all with me last night. So she was home after work in a rarity by herself for like two hours. Oh, I love it. And I don't know how she did it, but half the house is decorated. Seventeen boxes were already like empty. Oh, that's so good. Oh, God. I love it. Every pillow on the couch is changed out.

01:47
Yep. So it's it's looking a lot of Christmas already at the all time. So if you want to get the Christmas spirit early, just stop all for 70 degree weather. Yeah. Nicholas Weaver, what's up, ma'am? I know the much taking it easy. Yeah. Always flip flopping around. That's right. The Ditas flopped today. Those slides recently shine. Look how white they are. Hey, wow.

02:16
Do you wear Crocs? I used to. Now I've switched over to the sleds. Yeah. I got you. Yeah. All the cool kids. I don't, I'm not into, my kids like the Crocs with socks thing and I'm just, ehh. I wore Crocs when I was 11 and I can't bring myself to go back. I had a moment of weakness for about one summer. This was probably, probably 10 years ago. It was a while ago.

02:45
And I was like, Oh, I can get into this vibe. They're comfortable or anything else. And then I think I took a hard look in the mirror. I don't know. I'm like, man, these things are freaking ugly. I got sunburned. I had like little, the little holes from my Crocs. It was unpleasant. Well, you know, I don't have that issue, but they were just fumbling. They're awful. They're so ugly. Yes. So ugly. I know, but it is November and.

03:11
November 4th, so it's coming quickly. We got Thanksgiving though coming in a few weeks. So we'll be ready for that. And a lot of just wackiness going on in the news, huh? Always, they're always. Yes, like, and I'm gonna get on my soap box for one minute. So, and you probably see this on like my Instagram feed, like at the end of the day, I think people,

03:39
spend a lot of time on this stuff and get sideways and offended and all that, when they don't have enough going on in their life or something, like focus on what you can control. Like how much energy are you expelling on being offended by what someone says or what someone does versus just getting your shit done that you can control? And I just feel like we got a lot of that going on right now where, I don't like, there's some...

04:07
terrible shit going on. It's not that I condone it, but like every ounce of energy I apply towards that gets, has nothing to do with my advancement as a human being and, or as a person. And so that's my only thing in this is like, you know, we can all be offended. You can say, you know, you know, show your opinion with your voting and who you do. What? Oh, great. Wonderful.

04:32
spending half your day being offended by this side or that side or what Elon does or what Kanye does. No matter how despicable it is, you can certainly stand up for it. But just, I don't know. I think it's a a bandaid for you not really getting your own shit done. My opinion. Hot take. Yeah. I'm just telling you, like if you're gonna spend half your day worried about things you can't control.

05:01
then we know what the problem is. In other Radcast News, Matt Alonzo, award-winning filmmaker, came on this past Tuesday. Yes, last week. He's cool. He was fun, he was cool. He's very laid back and very easy to talk to. And you know, so I think you get this thing in your mind, like, oh, okay, filmmaker, he's worked with Bieber.

05:26
Two chains and all these rap guys. You're just expecting like ego central. More of an edge. Yeah, yeah, yeah. But he was great. Really insightful and he's been posting some new content. You need to go check him. He's a good follow on Instagram, Matt, at Matt Alonzo. He's got that entertainment factor. Yeah, I think he's got it. He changed his handle. It's like he's still at Matt Alonzo, but like his title or something was like content king. Yeah, his name is different. I think he might have trademarked it because I like sent a note. He's like, yeah, I got that shit trademarked.

05:56
Like content king. There you go. Really? I got to look that up. I don't know if he's a screw with me or what. But next week, Michael Duel, real estate, extraordinary, builder extraordinaire, talks about his whole life story. And really, he's built almost $100 million company in the construction business straight from doing new construction. He talks about the need that there's a.

06:21
There's a lot of data out there that's confusing, but at the end of the day, there's still a gigantic need for housing in the U.S. And he was really approachable from Florida. Really good guy, family guy. And enjoy talking with Michael, give some investment tips in ways and a lot of like entrepreneurial tips. He's down to earth, relatable, some actionable things. I really enjoy talking with him. That comes out next Tuesday. Then you'll be seeing a lot of the content.

06:50
from the Think Billions event coming. You've teased a good bit of that on your Instagram stories. Yes, yes, yes. We've got quite a bit. Mr. Weaver over there finished a pretty sick cut from the event that was next level. You'll be seeing that out. We're gonna let our gracious hosts get some of that content out there, but then we'll share more of it. And then a lot of the episodes that we recorded out there,

07:20
slicing and dicing in different ways. So you'll see releases on that. And again, I would classify all this at really actionable stuff that real entrepreneurs have done and tasks and growth and their journey. So I think it'll be really impactful for people to kind of hear how these people have started and built businesses from the ground up in a lot of different ways and a lot of different categories. So that'll be coming out.

07:49
in the weeks to come. So be on the lookout for that. Exciting stuff. Always be on the lookout for our sponsor, Branded Bills. Get that Christmas shopping done early. Yes. BrandedBills.com. Use promo code RADCAST20 anytime. Get 20% off your entire purchase. And I say it every week, but I keep putting on my sweatshirts in the morning that are all a little worn, and I think I'm gonna order myself a new sweatshirt, but I know we've got new ones coming. They're coming.

08:18
I was hoping they'd be here this week, but alas. It's like Christmas Day. You know, if it came in one day, you wouldn't appreciate it as much. Right, right, you'd be disappointed. It'd be over too soon. And the quality probably wouldn't be as good either. Right, that's also true. So, we've got our hoodies coming in for Radcast, so you'll see those. I'll be rocking that. When it gets a little cooler around here, you'll see me like every week. You won't wear it in this room. You'll be like, did Ryan leave the studio? Cause he's just wearing that hoodie every week. So we'll see. I'll have that fan going for ya.

08:45
But yeah, give them a shout out. You'll be thankful. If you're a hat person, man, woman, otherwise, they've got the best selection and the best quality hats. And they put together a holiday gift guide to make it super easy for your Christmas shopping. And I'll tell you this right now. So as being a dude, it's hard to buy for, I'll admit that I'm a hard to buy for dude. You give me a half a flat bill, like trucker cap.

09:13
from brandedbills.com with one of their cool unique styles, just kinda hip or whatever, Happy Camper. That's a 20 to $30 gift. Hey. Nice and easy. And most, if you're with a hat, you know if your wife or your husband or hat people or whatever, I'm telling you, this is an easy like stocking stuffer. Really great gifts and easy to please because who doesn't want a new nice fitting hat? I do, because that's all I wear. Except like today when I'm gonna be shooting some videos. There you go.

09:43
You know, the flow going. But yeah, give them a give them a shout out. Tell them you're the are good friends at the Radcast sent you. And you know where you heard it. You can always go to the Radcast dot com and click on sponsors, click on brand of bills, and you will get immediately 20 percent off put in your cart so you can shop away super easy. And there you have it. Got some social media holidays. Yes, today, Friday, November 4th is National Community Service Day.

10:13
I mean, Clayton's on this like, I don't know what it's called. I'm forgetting Beta Club. Oh yeah, yeah, yeah. Like he's an all smart kid, bullshit. Yeah, I don't know if I was out in May, one of them. I don't know. I was an okay student. And my grades were good, but I saw him, he's like an overachiever. Love to see it, love to see it. And he's been doing like all this community service stuff, which is cool. Like I'm proud of him. I mean, I'm.

10:42
we should be doing more of it. You know, but it does make you stop and think like, all right, how can we? What can I do? Yeah. What can I do? You know, and I mean. Takes the focus off. We have the fall for, or something Greenville. Fall for Greenville? Not fall for Greenville. Oh, hands on Greenville. Hands on Greenville, yes, thank you. Hog Day. Hog Day, but I mean, is there something universal for National Community Service Day that you're supposed to do? Or is it just like awareness that you should do more? Recycle, that's what I did. Recycle.

11:11
Okay. I'll like keep it in my car and my car looks like a trash heap. It's just like all of my cardboard and cans. I drive my recycling place. I don't know if that's community service, but it's like the most I'm capable of. Okay. You got like a shopping cart full of cans that you picked up out of your car. Yeah. A lot of it's cardboard boxes. I've taken them from work to recycle them. Yes. All right. I gotta figure out something to do.

11:38
Just just to celebrate. You got time. Yeah. Pick up some litter. It's like taking your lunch. That account is like community service. I like I'll allow it. You pay for my lunch. I'll allow it. There we have it. Friday. That was Friday. Yeah. Tomorrow. Remember, remember the 5th of November. And I looked up a blurb for our listeners. Guy Fox Day, which is observed in the United Kingdom every year on November 5th. Guy Fox Day, also called Bonfire Night or Fireworks Night.

12:08
commemorates a failed assassination attempt from over 400 years ago. On November 5th, 1605, Guy Fawkes and a group of radical English Catholics tried to assassinate King James I by blowing up Parliament's House of Lords. The plot went awry and all of the conspirators were executed. Soon after, the Britons began to celebrate Fawkes' demise and the survival of their king by burning effigies, lighting bonfires, and setting off fireworks. What the fuck? Hey! I mean...

12:36
I wish my last name was Favre. All right, now look, Favre. It's a, again, you've been dead. It's a decent movie. It's definitely dated, but. Yeah, I enjoyed it. I remember that once you showed me the mask. Yeah, yeah. I don't know why. OK, I remember that. Yes. I mean, that's pretty deep. I mean, all I heard there was religious freedom. Yeah. Like what an assassination plot. Blow up the whole freaking parliament. Seems a little extreme, but. Just a touch. You know, sometimes you got to make your point. I guess.

13:05
Guy Fawkes Day. It kind of rolls off the tongue pretty well though, Guy Fawkes. I can't remember his real name. That was like his alias. Yeah. But. Fawker. Meet the Fawkers. Christmas movies. Isn't that a Christmas movie? Yeah. Okay, that's what I thought. Sure. You know what I mean. I think they had a Christmas version of one. Yeah, the sequel is a Christmas, I don't remember. It was a great movie either way. Ben Stiller.

13:33
Sunday, National Saxophone Day. How can you not celebrate this one? I'll be playing mine. Oh. Yeah, I wouldn't even know where to begin. There it is. I do love a good saxophone though. I do too. I mean, Kenny G, underrated. The sax Squatch on TikTok. Favorite TikTok account of all time. Hands down. I got a good story about a saxophone. Oh no.

14:03
So this Kitty G story. So I'm probably 1989. I like CDs first came like CD players were first coming out, you know, late 90s or late 80s, early 90s. Sure. And my parents, we were firmly like lower middle class. We were not we did not have like we had stuff, but we were not like poor, poor. But we did not have a lot of money. Sure. My parents did spurs on. We had family vacations. They had two cars. We had clothes. A whole lot of there wasn't.

14:33
like go-karts and shit that my kids didn't know. Lots of video games. Yeah, like it was just, you know, we had what we needed. But daddy had a sales job and started making a little bit more money. Like one of his first projects was the CD player system in the house. All bows and onkyo, which was pretty high end at the time. The onkyo kind of went downhill eventually. And I'll never forget, like, you know, they had.

14:59
My parents have a very collected music taste from the four tops to freaking, you know, shag music, anything, everything. But my mom had this Kenny G CD that she got. And it was very, you know, as a, I don't know how old it was, 14, 13, whatever. I started digging that Kenny G because it was like turned up on those speakers, like really loud. It just sounded amazing because he was so freaking good. And it was like, I hadn't heard that quality. And

15:28
of sound before. And so me and Kenny G had a moment for like a month. And then I was like, OK, it's Kenny G. But it sounded really good. Yeah, and then I was like, OK, so this is a lot of other things. Wow, how formative. There you go. So National Saxophone Day. Sunday, November 6. Kenny G. Cheers. National Kenny G Day. So Sunday, November 6. That hair, though. Dairy Curl, you know, kind of like sped up. Nice.

15:58
Monday, this is a hyper specific one. Monday is National Bittersweet Chocolate with Almonds Day. Yeah. It's too many words. Two things that I don't care for, almonds or bittersweet chocolate. I love milk chocolate. That's right. We've had this discussion. The dark chocolate, no. Bittersweet, no. This is my, this got my wife's name written all over it. Yeah, I would get down with this. Yeah. But again, hyper specific.

16:27
Bittersweet Chocolate with Almond Stay, November 7th. Where do you buy such a thing? What a holiday. I mean, I- I would imagine like a Whole Foods or one of those elite grocery stores, fresh market, something artisanal. Yeah, bittersweet that I won't be able to have any. Or you can like make your own, I guess, like Christmas candy, chocolate bark. Yeah.

16:52
Too much work. Too much labor. Not worth it. Yeah, maybe Aldi will sell some. Aldi's got some like- Aldi would probably have it too. See, they're great for that kind of stuff. Yeah, Aldi and Peter Joe's. I love this Aldi, man. Same company, do you know that? Yes, but do you like Aldi? I have not been to an Aldi in years. Are you kidding me? I'm a Harris teeter gal. Single white female? Cause it's so close to my apartment. Like come on, Aldi. You know, like dude, that is the place. I prefer the teet. They have those random shit ever, and it's awesome. When I took German in college, my German professor would always bring us

17:22
We have German family that they come from all these. My wife shops there, not every trip, but maybe like once or twice a month. Do you have like a lot of quarters? Oh, she does, you know, like to get that shopping cart. You know, it's the weirdest. I mean, I guess they don't end up with cans and being rolled around on Community Service Day. There you go. Can't have that. Yeah, it's not an Aldi cart. November 8th.

17:50
It is election day in the US midterms. Get out there and vote. There you go. That's where you use your energy, folks. Vote. Yep. So you're you know, that's that's a useful call. Your undecided friends and get them to vote, too. Yes. I didn't realize the importance of midterms until very like, you know, yeah, after I could vote. And I wish that that had been taught to me at a younger age. Yeah. So starting young. Yes. So please vote in South Carolina. Yeah, you need to. I mean, like it's the.

18:20
I don't care where you sign. I'd rather just people vote so that we can all know what we signed up for and you can have your say and check your box and be informed. So I'm all for that. I'm all for energy around that. Let's talk about that more. All right. Social media news. Yes. Finally onto some Musk business. How could we not? Yeah.

18:44
Musk has outlined a new $8 per month Twitter blue package, including a verification tick available for everyone. So he's done away with verification for celebrities. And as per his most recent tweet on the reformation of the platform, Musk now says they're planning to offer verification ticks to all users for $8 a month to combat the class divide in the app. If you're willing to pay for this $8 per month verification, you also get priority and replies, mentions and searches.

19:13
the ability to post long video and audio, half as many ads, and a paywall bypass for selected publishers. I've got a lot of opinions on this. Like, number one, I just want to, I'm going to set this up with a reminder. First, social media is free. These people have spent billions of dollars to create these platforms.

19:39
And they're free. Yes, they run ads on them, but you don't have to use them. No one's forcing you to use these platforms. You can go and watch TV or you can go read a book. You can go live under a rock. You don't have to use these platforms. No one's making you use them. But someone's invested money to create them and they've been free up until now. I don't like everything Yvonne Musk does. I think he's kind of kooky weird sometimes, but he's fucking successful for a reason.

20:05
And if he wants to charge for his platform that he bought, that someone else built, then he has every right to do it. Now, he may run off a lot of people. I think it's silly that people would run off to not spend $8 a month if your livelihood is tied to it. If you're a writer or a perspective, but like no one, there's no like the entitlement that people have to these platforms that they be free.

20:33
Even if there's ads on them, you're not entitled to get a free app or use of this. So I don't understand, you know, all the uproar around that. Do I think it's the smartest business move? I don't know yet. I'm not smart enough to know what the runoff rate will be. It's as dumb as I think it is for people to run off. I don't, I'm not, I don't know, but he has every right to try it and to see what happens.

20:59
And I don't think it's a terrible thing to have a little democratization of the platform, as long as it just doesn't go to crap with a bunch of conspiracy theories and unproven facts. That's my only fear, but still his platform. He bought it. I mean, right. Yeah. And it just launched this week yesterday, maybe. Yeah. That's when that went through. Yeah. So we'll see. I mean, they do have to make, look, it's not.

21:25
a company that's really making money right now. Like it's, I think it's breaking even or making a little bit. He's gotten into some, some issues with some ads, which is what we'll talk about next. Yeah. And I have an opinion here. I think there's an opportunity here, but I'll let you tee it up. Yeah. So Musk taking over Twitter has led media brands and a couple other media outlets to recommend pausing on Twitter ads. Media brands appears to be offering advice to its clients versus a hard mandate.

21:53
The recommended freeze is also just for one week per political, Politico, which could allow for some of the dust to settle before following the initial ownership transition. I call this virtue, virtue signaling and political grandstanding. Like. It's all if I really believed that any of these people and any of these brands really, really.

22:21
we're doing this for any moral reason whatsoever, I can support you. I just call me, you know, a little skeptical. So, again, what this means is if you're a smaller brand, a medium-sized brand, you got a big opportunity on Twitter right now, because a lot of eyeballs are there, because everybody's saying, I'm not gonna use it, I'm not whatever, but everybody wants to see what happens on this train wreck. So, whatever it is. So there's people there. Get in now. So your ads can be seen, and you know,

22:51
Like it doesn't mean you're selling your soul to the devil. I do think Elon is not an idiot. He doesn't want hate speech. I just don't believe he wants there to be free speech. I don't think he wants hate speech and, and conspiracy galore. He knows that's not going to like make the platform survive. I mean, and so again, I don't agree with every tactic. This is less of, you know, acknowledgement or agreement with him. I just think.

23:19
it's an opportunity for brands to get on the platform and be seen maybe more affordably if some of these larger brands pull off. That'd be all up just from a strategic marketing perspective. Just my opinion. Well, and this is still saying, you know, just to pause the ads as opposed to boycotting the platform, which I don't think is a poor piece of advice. It's like, hey, let's just wait, you know, pause the payment.

23:43
see where this is going to land in a week and a half after we've been under this new. I have no problem with pausing it. I just think there's, I'm kind of overlaying multiple stories. There's a lot of people and a lot of brands that are like, X thing, you know, getting out or talking about getting out completely. And I think if the ones I haven't heard of any specific ones. Yeah, it's just, it's all here. It's hey, recommendations. We're hearing this. We're hearing that like no one Coca-Cola hasn't come out and gone. We're not sure.

24:12
there hasn't been a firm announcement. What I'm just saying is if you start to see that, then I, and nothing like truly else happens that like warrants that other than just speculation or again, grandstanding. But then I think that's your opportunity to potentially get on the platform because you have less competition. Sure. And there are more eyeballs on it. I can't, I would be shocked if the last three to four weeks

24:42
Not the highest ever because there were moments in time when Twitter was higher. But like, but the last three to four weeks, I would guess are in the highest levels of viewership and use usage of the last like year to two years. Sure. I'd be shocked if it wasn't. It's possible. Which is just, it's just, it's just on every, it's much attention. Yeah. People are talking about it a lot. That's for sure. And mainstream like.

25:08
People that, like my dad, you know, my dad's on Twitter, but my dad's talking about Elon Musk and Twitter and maybe glancing at it. That means a lot more people like my dad that never get on it or on it. So using. Actually, as of October 26th, Twitter is losing its most active users, which is based on internal documents from the brand. So it's being talked about, but. Yeah, we'll see about that. But users are not.

25:38
active users. I wonder if that means if that accounts everyone that has already been on it, like I need to see more of those data. Data lies and tells the truth sometimes.

25:54
Elon Musk tweeted about it. Just interesting. See where it's gonna go. People with hundreds of millions of followers. Wild. On to some- All those bots, man. Now these are actual people. Yeah, I was about to say, he probably has, he's gonna probably have to take two steps backwards to take eight forward. Because the bots aren't active. They just clutter everything. No, bots are active. They have bots that literally post them. When he's talking about active users, he's not referring to bots. He's talking about verified accounts with at least the data I just pulled up.

26:23
But onto some clothing news, because we haven't had that in a hot minute. Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection. Back on this again. As part of the partnership, the company has redesigned its Polo Pony logo, the first time the brand has done so in its 50 year history. Inspired by the stadium collection and the Polo sport line from the 90s, the brand is releasing two outfits for Fortnite on Saturday, tomorrow, and the physical capsule collection was made available on its website this past Wednesday.

26:54
What's your thoughts on this? I think, again, I think it's a smart move because Ralph Lauren is such a classic brand and such a, I don't think of it like old lady, but I do think of it as very adult. And I think of Fortnite as so young and so Gen Z. I think it's a really smart marketing ploy for them to kind of get that trendiness back. Yeah, because my, I have one son that's definitely in fashion for his age. Sure. And.

27:21
Others, a couple of the others are, I mean, Hogan's into it. Hudson's into it. Clayton's definitely lagging. Nash is six, so, but he started to kind of get into it. Yeah. And Polo is not on the radar. Sure. Like I think they might accidentally own one Polo shirt. Or hand me down from like 1984. Bought at the thrift store or something. The.

27:51
But so, you know, they need to be doing things like this. Right, right. To not just be such a classic. Cause it's never gone out, it's just always been so stiff. Well that Polo was so iconic. Yeah. And then, I don't know who it was, but like one of the cheap brands, like Polo Stadium Club or whatever, that has the knockoff. Right, right. That even throws me off to this day. I'm like, wait, which is it? Cause it looks a lot like it, you know?

28:21
I think I bought one once, you know, like this is probably 15 years ago. I'm like, oh, nice. This is, you know, because I'm having Polos quality stuff. Yeah. And then you're like, oh no, Polo Stadium club or whatever. You're like, I've been duped. Got me. I've been duped. Got me. And I didn't really care necessarily, but it was less than I cared that it was the horse, but like, I think it was.

28:44
I forget what it was, but it started falling apart. Right, it's a quality thing. It is a quality thing. I was like, wait, what? Then I really looked at the tag and I was like, okay. I've been lied to. You got me, but you know, I mean, oh, when I grew up, man, that polo, man, that thing, that was hot. There was some clout. You got that, you got that polo cologne in the green bottle. Oh yeah. That's what I'm talking about. I so recognize that one.

29:11
wonder why people were walking away from you. So potent. My dad goes, son, you bathing that stuff or what? That was my brother with Axe. God, it was terrible. So terrible. Oh, yeah. No, this is smart. It makes sense. I'd love to see the data on these things. But it's where they need to be. Because you need my kids talking about polo, and they aren't. Just stay relevant. I mean, I use them as a proxy for kids in general.

29:40
Next, and I actually skipped this one, Michelob Ultra spotlights first woman in the Boston Marathon for their empowerment campaign. The brand will launch Train Like a Pro Marathon Runner, a platform for runners with training tips from coaches. The effort follows similar gender inclusive moves by Michelob Ultra and alludes to growing interest by alcohol brands to expand their reach to women and minority audiences. This is a trend we're seeing. Yes. Again, since we're starting in fashion here.

30:08
You are well, much more well versed than me. I always want your opinion. I think it's great. I think that women drink too. And I'm not a McUltra fan. Come on. But I do, I mean, like beer has been such a staunchly masculine brand essentially, you know? So I think it's very smart. And to also not make it aggressively feminine, which is, you know, they're not making it girly.

30:38
Which is nice. I like that there's still an edge to it and I like to run, so I have interest in marathons. No interest in running one, but people who run them. Mad respect. Yes. I'll do a five day. Nick, what's your opinion on this? You got an opinion here?

30:55
Well, I like Michelob. Are you an ultra guy? Yeah, I drink ultra. Isn't that what we have in the keg back there? From the keg, I was going to say. Yeah, that's what we got. Absolutely it is. The, see, that's what I mean. We're supporting this already. We didn't even know it. Didn't realize it. Yeah. I can't believe you don't like ultra though. I just, I'm, I'm not a huge. Do you like craft beer? I don't love. Are you a beer at all person? So I have, I don't like super hoppy beers. Um.

31:24
My favorite, like I typically go for sours are my favorites. So I like more fruity, not super hazy. Yeah. I can't stand IPAs. Oh, no, too hoppy. Yeah. You like hoppy over there, Nick? You like hoppy beers? A little bit. Not really a beer guy, more of a whiskey guy myself. Yeah, me too. A little more bourbon. Yeah, I like this. I,

31:54
I don't know. You know what catches me? Like, marathon, man. Whenever there's an article on a marathon, I envision myself trying to run 26 miles. Same. And I just like, I think I shudder a bit. Yeah. I'm like, I can run five, I'm in pretty good shape. I can go do some cardio, man, but like 26 fucking miles, God. I don't know. Yeah, there's, a friend of mine just went to Germany for the German marathon.

32:21
Like it's on her bucket list to run all of these like marathons around the world. And flying to Germany to run 26 miles sounds awful to me. Yeah. But I would train to do half a mile, like half a half marathon, 13 miles. Yeah. Even that stresses me out. But I think like that's a little more tenable. I could do that. That sounds doable. Right. But look, I think McLoB Ultra does a really good job. They've done a really good job of like.

32:50
They created, Ultra has become a standalone brand in a lot of ways, and I think they've done a good job of tying back the benefit of low carb, low calorie to functional things like this, and exercise, and fitness, and other things. I see them associated with all kinds of stuff, and food sometimes, so I think as a brand, they've done a good job of creating that connective tissue between

33:20
things that make sense for what their product is. You'd be surprised that you'd take, oh, I guess most companies do that. Well, not all of them are as good with connecting those dots. And I do think Ulster does a good job. I feel like I see them, I saw them somewhere, they had a standee at the grocery store and it was next to healthy foods or something.

33:42
Because it was close to the beer section, but it was kind of, so they couldn't have it, I think, like at the front of the store necessarily. But it was with that association. I was like, that was intentional. I get it. I see what you're doing. Yeah. So, hey, hats off to them. And, you know, you can get anybody, minorities, whoever, you get more people doing marathons. I imagine it's good for you, even though I think sometimes it's like 26 miles, like pounding your knees. Is it really good for you? Well, and like when the history of the marathon to be a nerd, I mean, it's from

34:11
Ancient Greece, right? And people would run marathons and then literally die. I mean, like that, that was, you would run the marathon and you would die at the end. And that was like a sign of honor. That was a 78% chance that I would. Same, mine's a little bit higher though. Mine's like 82%, 82% chance I would die. 26 miles. No, thank you. All right, next up, back to fashion. Inside American Eagles holiday social media strategy. I love this brand, so nostalgic for me.

34:39
The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about revenge living. I think this is so great. This year, the retailer is ramping up its activations across social media and the metaverse with the launch of three virtual shoppable experiences on Snapchat, a themed holiday market and expanded presence on Roblox and a holiday card hashtag challenge on TikTok meant to bring the community together and spread much needed holiday cheer after two years of the pandemic.

35:08
Revenge living. I'm here for that. Revenge living. That's so good. That's just so good. Yes. I mean, what did that mean to you? Like when you hear revenge living? It's specifically referencing students who had who had like proms taken away and had like these these iconic, very formative things taken away from them over the past two years. So it's the idea of reclaiming youth in a sense is where that like it is specifically for your Gen Z demographic.

35:38
Yep, I get it. Some irony there in that, then you wanna go get on Roblox. Revenge living. I can't wait to get back on Roblox so I can get my, you know, XX back. Put my gargles on. I'm gonna do it in the metaverse. In the metaverse. That's the revenge life happens in the metaverse. Like you're getting them like, I don't know. Meta-prom. Yeah. Meta-weddings. I already have those.

36:05
But that's been a lot of pushback along the lines of what I was saying, or this stuff that like, just aren't ready to get in the game all day, you know, like get the goggles on. And I don't know. I don't know. IRL is real. Yeah. You know, that's a deep statement there. In real life is real. But I don't know, T-shirt. Yes. But I totally do think that they have an insight here. Clearly, they did some research. Where people

36:36
are making up for lost time a little bit, you know, like, and I don't, it's just so different in every market, depending on how I'll shut down, how I'll lock down, how much people miss. In some places it was, you know, two years almost. Well, and it's so heavily affected the fashion industry because people were doing so much remote work. Like regardless of where you were located, people weren't dressing up and they didn't have the need for uniforms, you know, regardless of how long your area was affected

37:05
legislation, the fashion industry took a huge hit with all of this. Yeah. So I think it's a very smart way to ride the pendulum back the other direction. Cool. Last one. Amazon fashion tries on Snapchat's shopping lenses for AR fueled experience. What a boring article name. Amazon fashion is leveraging Snapchat's.

37:28
augmented reality AR shopping lenses to enable the apps users to virtually try on thousands of eyewear brands and styles available from the Amazon fashion store. The eyewear activation is the first virtual try on experience to come out of a growing partnership between Amazon and Snapchat parent, Snap. As the company's noted, they plan to expand into additional verticals in the future. All right. I'm a practical innovator. Like

37:53
This makes sense to me. Like we talk about all this crazy shit with VR and AR and like getting in the metaverse all day and like going to the store and ordering things. And it's like making things harder to do in not real life as it is in real. Okay, let's pause right. Can we just use AR so that I can see what something looks like on me before I wear it? Yeah. Clap to that. That's great.

38:20
I mean, I've had this same problem because I have a big head, a big dude, and I have crappy eyes and I hate going to Lenscrafters, Stanton, what it's like too many people, not enough choices. Like, and they're so damn expensive. And this is like something kind of like tennis shoes. Sometimes I want I need to see you on my feet. Like, right. This technology is there.

38:48
This is what we use for real things. Right. And like, you see the glasses. OK, great. I would love to do that because my biggest problem is like, I see a pair on the wall or someone else has on. Oh, I like that. Yeah. But until you put on my big head like you don't really know, it's like sunglasses to all sees a guy like person. Oh, those are cool. And then I go to the store and put them on like, damn, I got the gigantic head like little monocles. Nicole be like, honey, I mean.

39:17
You have my support, but no, but no, those are your heads too big. I'm like, really? Thanks for the honesty. Because I haven't looked in the mirror. I've got them on and she's looking at me and I see the look on her face and I'm like, he's really disappointed. Before I can even look in the mirror. I look in the mirror and it's like, Whoa, she was right. Oh, a lack a lack. Where did these mini sunglasses come from? Oh no, those are the right. Wait, it's not you. It's me. Yeah. So this makes sense. Yeah. And you know.

39:47
I'd love Snapchat. I just, I don't know. Just keeps fighting. Yeah. They're calling fighting. I know people still use them a little bit, a little disappearing. You know what? Hey, can't stand that. That's all I can do. That's just all I imagine is a bunch of 16 year olds, like Sharon Nudes. No, I remember when the app first came out and my friend was explaining it to me. Oh hell no. And then my friend was like, yeah, you just like send pictures and they go away. And I was like, I don't want that. No, that's, I was like, that's for one thing and one thing only.

40:17
Like, no, I'm good. Thank you. You were so prudent. I just don't. It was after or before. After my time, like, yeah, I was a, you know, married grown man. Yeah. Well, yeah, yeah. We had to do it the old fashioned way. Oh, my God. They could go to anybody. Yes. They could be forwarded to anyone. They're in the. You had no idea in the wild. In the real verse. IRL.

40:46
That's smart enough not to be snapping things or asking people how it's just like, eh, I don't know. But I think that's what this stuff's got so easy to use, like people get comfortable. Right, right. Now, I give it to Snapchat. Yeah, this makes sense for them, but it's using the technology they've already come up with in different ways. And so it's cool, I'm in for it. I'm gonna go, I'm actually probably gonna go check this out because I'm always looking for like, yeah, sunglasses and.

41:16
I'm supposed to wear them a lot more, but I have a hard time finding the exact ones. I was like. I just got new contacts and I was like, done. Done and done. I had on a pair last night and I was like, I got a headache and I was like, why do I have a headache? Cause they're squeezing on my big head. I can't wear mine for like three days in a row. I will get a massive headache. Yeah. So I know. I agree. Pain. We'll see. There we have it. There we go. Take 40 minutes. Look at us go. What a way to go out. I know.

41:46
Thanks for all your help. Indeed, indeed. Thank you. Any final words of wisdom there, Nick, in your slides? Of course, thank you. So kind. Slides, slides RS over there. Slides for a key. That's how we do it. Yes. You know where to find us? We're at the radcast.com. Search for AR Snapchat. Elon Musk. Elon Musk, just...

42:07
There's no telling how many holiday clips you're going to see from all that. By the time it's all said and done. Twitter. Yeah. Tweet this. I barely know her. Had to get that out. Had to do it. Final words. I'm Matt Ryan, all for Don't Lose the Platforms. Christina Yassi, Nick Weaver. We'll see you next time on the Radcast.

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To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.