00:00
But I'm ending it starting again

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you're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford.

00:17
Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, September 23rd, 2022. Our weekly marketing, advertising, and business news of the week. Welcome to the first day of fall, Christina Yasi. Yes, I'm very excited. Yes. It's my season. It's Libra season. My birthday's coming up. White girl fall. Yeah. Pumpkin fights, everything. The season of Christina. Yes. Oh, I thought I was gonna get a kind of a rhyme there.

00:46
Chris season. I get the attempt. I'm tracking with Libra. What is a Libra? Like what? The image. It's the scales. No, I know that. No, but what's give me like the, you know, I'm Taurus bull, little stubborn. I know those incredibly indecisive. Hmm. But also very fair. Indecisive. Libra. So it's just starting. Starts today. Okay. All right. September 23rd through.

01:14
October 22nd, I think. So if indecisive is kind of like not a great quality, what's the best quality of a Libra? I'm very diplomatic and quite charming, I've been told. Oh, read my lips. No, I don't know what that means. I'm a delight. I'm a delight. I'm kidding. Yeah, sort of. Taurus is also been known for telling.

01:39
lies. There it is. Yeah, I don't know. I don't get into the planetary things too much. Like it's interesting. I do think there's some truth to it. Sure.

01:49
But I don't know if we make them true, so they really are true. Yeah, I would say I don't buy into it hook, line, and sinker, but like hook and line. Just hook and line. Not in sinker. You're bobbing on top of the water. But you're in the water. I'm in the water. I'm holding on to something. I'm just not sinking yet. Yes. Yeah, so happy fall, y'all. There it is. Coming from South Carolina. You're going to hear that and see that. It was so cute when it first happened. I first saw it, it was kind of cute. And now I'm kind of like, eh. Hate it. Yeah. All right.

02:19
I think it's on our I think Nicole has it on one of one of our door hangers We have door hangers on on our front of our house. I'm sure I mean Nicole's out with we have more pumpkin design We she has a her my mother are very much alike designed for every season. They say you marry your parents. I mean

02:36
You know, literally like pumpkins everywhere. What's her favorite season? Like Halloween or I'm beginning to think it's fall by the by the volume of decorations. You go. I don't know. I think I think she likes it. I think we like fogs. We're football. Yeah. Yeah. Clumsome people and like tailgating and all that stuff. So it's a fun time. Good season. Yeah. So, yes, it's been a good week here at the agency. And.

03:05
You had a good week? I have, I've been very busy. Yeah, yeah. Very tired. Yeah. How's doing any comedy recently? I did, I was actually in Asheville last night. Drove up there. How'd that go? It was great. It was great, I wasn't sure how. For anyone listening, Christina Yasi, if you're going to get on the road and see some comedy. Yes, there you go. I'll be in Rock Hill, October 21st. Okay. Yeah. How long is your set? My full set is about 15 minutes. I'll be doing 10 in Rock Hill, give or take.

03:33
How did, was it good response last night? Yeah, I did, like material I wrote two years ago. And there's a lot of it, like that's about Bob Jones. So I wanted to see how that would perform, not in Greenville. In actual, yeah, did people get it? Yeah, they didn't, they weren't familiar with it, or if they were, they didn't like respond when I said the name of the school. But they understood it was a Christian, highly conservative school. Yes, yes, they did. Oh yeah. Yeah, so it went well.

04:00
I'm funny for a girl. Scientology. I wish. Funny for a girl. You're just funny. Thank you. The yeah, speaking of funny, I saw this didn't really necessarily make the news articles, but. Right.

04:14
And look, I'm late to the game on Ted Lasso. Like I've heard about it for four years, three years, how long it's been out. And I've known it, but I've kind of been reserving it. Cause I had others, we don't have the time to watch a ton of shows. So we kinda, I kinda get, I bank some. This one's been in the bank for a while. We're on like episode five or six. What do you think? Oh, it's awesome. It's perfect. It's the best. Expected, unexpected, I don't know. It's, you know, it's great. The writing is terrific.

04:44
and Ted Lasso actor that I don't know. Jason Sudeikis. Jason Sudeikis, yep. Almost Sudeikis. What a gift. He's great. He's now a character. They now have the full team on the 2023 FIFA soccer. I love it so much. Video game. I would now play this game. This would work for me. I just wanna be everybody's gonna be Ted Lasso. Ted and Roy. Yeah. Oh God, it's so good. So.

05:10
Yes, so that's out. So if you're a big gamer or not a gamer. Ted Laszl fan, I'd play it. You know, it's just how you get crossover marketing. That's how it is though. It is. It's good for the show, good for the game. There you go. How many more copies of the game might they sell because of the lasso? Look, I would do it. You know? Ted-ass. Ha ha.

05:28
Speaking of celebrity endorsements and crossover, Brad Pitt has a new face line out. Yes, are you gonna try it? We gotta see if we can get you in samples. It does say that it's genderless. Yes. So I'm actually a male, so I can't use it. Cause I'm a male. Oh, cause you have to be genderless? You have to be genderless.

05:50
I feel like you're missing that but okay, that's so open-minded of you. I love that you're holding space I thought it's just for confused people, you know Sign me up. Yeah, I'm not confused and personally, you know I just I love when celebrities come out with skincare brands cuz it's like right it you look this way because of Lotion and not because of like, you know lots of surgery human growth hormone. Yeah, whatever that is Hey, give me whatever he's got. He looks pretty good. He's always been handsome. Oh, I know but he does

06:19
You know, especially because he smoked. I mean, he was a smoker for probably like, I don't know. It's what he's going to tell me. I, he was smoked for 20 years, but just the same like 10 years. I mean, he would, you'd see him all sets and do stuff like he was obviously for a while and he's recovered nicely. I would say so. Or never had to, you know, and a lot of people I know that smoked.

06:42
or smoke heavily and it's become almost faux pas now, surprisingly, with vaping and everything else. I guess people are doing it, just not, you know, cigarettes. But the smoke blowing in your face.

06:54
have a little bit of a grit to wear and tear. Yeah. The Marlboro man, the old Seinfeld, Kramer smoking cigars like for just a month straight, like around the smoke and he turned into an old man. It's quite funny. Anyway, Le Domaine is Brad Pitt's skincare line. And, you know, I see these kinds of things come out and I assume kind of like

07:22
You know, you see the numbers like Kardashians stuff, like billions of dollars. I mean, I assume Brad's face line will do wonderfully. I mean, right? Yeah. Would you buy it or try it? So with skincare, I would wait and see like reviews. And if it's good, absolutely. But I'm not just gonna buy it cause it's Brad Pitt. And because it says, les domaines. Les démons. And I can't do French, I don't know. I don't know, yeah. Something like that. So yeah.

07:50
Good for Brad. I'm really hoping he gets a hit. I mean, he's just never been successful. Finally, his big break. I know, his big break. Brad, we're so proud. He's so ugly. He never gets any of parts of movies. God. God. Or beautiful women. Never dated attractive women. No. Yeah.

08:07
Good luck to Brad. Hopefully that works out for him. The speaking of working out, on some level, I have signed up for an app called the Wisdom app. You need to check it out. It's pretty cool. I saw this on your Instagram. Yeah, it's pretty cool. I've gotten some really random questions I haven't answered yet. I've probably left like 12 questions. What's the weirdest one you've gotten? Can you tell us? No, no weird ones. A lot, pretty thoughtful.

08:33
If you could tell yourself something 20 years ago, what would you tell yourself? Sure. And stuff like that. And I'm going to actually I've got to get my adapter for my I have a USB podcast mic. I didn't want I was being a little I didn't want to just talk into the phone and it not sound like.

08:52
professional when I gave my answers. It's getting saved on the Instawebs forever. So once I get my adapter, I'm gonna go answer a lot of the questions that are there, but it's pretty cool. So wisdom.audios, how you download the app, pretty cool. They sent me a invite for that, so I'm verified over there, which just means you know it's me.

09:15
You can actually click on if you search for me Ryan offered on the app You can find it and then you'll see on some of my stories and stuff I'm gonna post where you can ask me a question and yes They have that on Instagram and stuff like that and I've done those but what's cool about this is I'll answer it by voice And you'll get a notification and you don't have to have you don't have to have the app to ask the questions and get sent

09:36
I guess like a notification with my response. Sure. But of course I want you to download the app. Can you save the response? Yeah, it saves in my profile under the question asked and then my answer if I want to save it. Fascinating. And then it has some legs. I think to me it's a smarter version of Clubhouse to be quite frankly because it's like you record certain answers, you short form audio like.

10:03
is really what it's about. I mean, they certainly have longer live talks and things, but I like what I see so far. I think it's got some possibilities. So I'm gonna play around with it and see how it goes. And if I don't just get tired of it in like six months, like any other apps, or forget about it, but just keeping it real here, folks. But it looks pretty cool enough that I'm giving it a shot. So check it out, wisdom.audio. You'll download it on your phone. And I do think there's some pretty interesting.

10:31
possibilities with it. So take a look at that. Other Radcast news, we have Shawne Merriman next week. Great episode with him. Tuesday. Yeah. Ex NFL All-Pro. He's involved in three to four brands. Really good guy. It was great. I mean, he's doing a podcast other, extremely well spoken and getting after it in three or four different things. And his Lights Out brand is...

11:01
Incredible. Yeah, that's what he's that was the first one. It's like UFC. He started with apparel and fitness stuff, and now he's like it. He's kind of like the. Minor leagues of. UFC.

11:14
Okay, kind of like fighters before they make it to UFC. Sure. He's got a whole promotion He's out there. He talked about that and talked about his business. He had a life insurance company. He's out there everywhere And what's so funny about these NFL guys? He played he's an all-pro for like six eight years and He's 38. I mean the guy looks 25 like you know some of these NFL guys you think about how they retired and it seems like a long time ago like for Me because he retired like 2013 almost 10 years ago

11:44
I mean, I know they took a lot of, I'm sure their bones hurt. So it's easy for me to say where they look, but you know, it's like crazy. Millions of dollars and retired. And I'm sure there's a lot of examples that didn't make that, but he's turned his, what's interesting, and we had this discussion about how he's turned his leverage and his fame.

12:05
into these businesses immediately. And I think some people make that transition faster than others. Yeah, some people just kind of wait and then go back to. And then some people, he said, just can never recover because.

12:16
the highs of playing in the pros, like just everything that comes with it, the structure and everything else, a lot of people struggle coming out of it. It almost sounds like, what you just said reminds me of people who come out of the military. I use that exact analogy with him. And he said, yes, it's similar to that. Like just not having that boundary. But the structure, the camaraderie, and then of course.

12:40
the high on game day of 70,000 people screaming. You know, like the combination of all of those things. So. I can't imagine. Yeah, so Sean Merriman, look for that episode next week on the podcast Tuesday. Check it out. We had a good re-release this week with Christopher Lockhead. If you're starting a business, you need to go listen to that episode. One of the most insightful guys. You know, there's few people in my ear in this business any longer, just because there's a lot of noise out there, but.

13:09
Christopher Lochhead is firmly in my like pantheon of greats in marketing and business in general. And so you need to check that out. So many nuggets in that. So that released this past Tuesday. So if you didn't listen to that, give it a shot. And speaking of giving a shot, you need to give a shot to our official merchandise sponsor. And no, it's not a liquor. It's a... Oh, liquor, I really know her. It is...

13:39
brandedbills.com. The official merchandise sponsor of the Radcast, great merchandise, we've got hats and t-shirts everywhere, but now it's time to get into the flannels, you know, when it's 50 degrees. The beanies, the hoodies, which we need to order. Yes, yes. One way to do list, I promise. Maybe next year. I'll have them, I'll have them. Yeah.

14:06
I'll count on that. The you get 20% off with Radcast 20 code Radcast 20. You get 20% off the entire site. They do custom logos that they did our Radcast stuff, but they also do a lot of cool street designs. And they have a new Heather Elite collection. Yes. Great for fall. Not Stephanie, but Heather. Really.

14:30
Is Heather like Heather? Is that the color? Like Heather Grey, yes. Not Rebecca, it's the Heatherly. What color would Heather be? Heather? Like as a person. Blonde? I think blonde too. I don't know why. I had a dance teacher named Heather who was blonde, so I always think of that. I don't... I've known some Heathers along the way, but it's been a while.

14:56
But go check out our sponsors, brandedbills.com. Go to our website, theradcast.com, click on sponsors, click on the logo for branded bills. It'll immediately take you site, immediately enter the code, and you get 20% off immediately. Tell them the Radcast sent you and thank them. Because they, I mean, I wear hats a lot, and it's literally the only thing I wear. They both fit well, they hold up well, and that damn Radcast logo looks good on there, let's be honest.

15:25
The turquoise. Yes. Big fan. Check them out. Brain of Bills, brain of bills dot com. Don't forget Think Billions next month. Still taking some final ticket orders there. Go to thinkbillions.club exclusive event. This is at a 17,000 square foot castle in Palm Desert. Yeah. A month away. Come hang out with me. Howie P, Howard Payne's and I mean the who's who list of really

15:55
successful entrepreneurs. And go to ThinkBillion.club, you'll get a lot more details. But let me tell you, this is where big deals are happening. We didn't call it millions, we call it billions for a reason. Billionaires' average net worth is in like seven, eight figures minimum. And so you need to come hang out. We need to make some deals happen. And you know what, we're going to be recording episodes of the Radcast for some of the guests that are going to be there. So...

16:24
sign up at thinkbillions.club. Exciting. We got some social media holidays. We do indeed. As we mentioned, first day of fall, but it is also the lesser known holiday of National Checkers Day. Checker, I barely know her. Yeah. I have to. That's the stick. That was why I put it in these show notes. Yes, National Checkers Day. You know, my kids like checkers. Yeah. I'm more of a chess guy. I was gonna ask.

16:54
Yes, that's right. But now the the kids are getting into chess now. They like it was first checkers. Now they're learning to play chess and natural progression. Yeah. And so it's cool. I mean, I have a lot of fun there, like growing up like checkers. Like if you say it to me, I think two things. Number one, the failed burger franchise that was in Greenville. That's right. Oh, my God. Pretty good French fries. Great French fries. Yes.

17:20
I'm not sure about anything else and they have right the first ones that have little drive-thrus. I couldn't go inside the checkers Just drive through which seemed odd. It was like seemed odd back in the day. No, you can't go in They always have WWE toys Remember that but I do remember the fries so that and then of course Checkers playing growing up and playing and thinking I was king me

17:47
Yeah, you know. Yes. So National Checkers Day is today. Get your checkers out and play the hell out of it. There you go. Tomorrow, National Ghost Hunting Day. Yeah. Man. You live in ghosts? I believe there are spirits among us. I don't think that we can probably see them or hear them, but sure.

18:09
I think there's probably something going on there, but I don't believe any of these ghosts like yeah I do think some houses can have some bad karma bad chi Bad energy. I think there's truth to that because I've felt Yeah, oh, yeah walking in some places before and I didn't know why there's some kind of energy going on But I don't really believe that

18:35
ghouls and goblins are like walking among us per se. But I do think there's just too many, I don't know. There's- Too much unexplained. Yeah.

18:49
I think I probably started believing UFOs all the shit I've been reading lately. Anyway, another day, another episode. Sunday, the 25th, Nash. I got to celebrate the National Lobster Day. Man, I love some lobster. I don't think I've ever had lobster. I like seafood, though. A little bit of shame. The disdain. You got to have lobsters like. I like to eat.

19:16
Okay, I talk about it, we talk about food on the show all the time. And so, lobster's like one of the great treasures of, with lobster lightly steamed and a little butter, like, there's like, it's like heaven on earth, you know? Yeah, I've never, I have never had like a lobster. Or a lobster roll? Nope, never. Oh my god, oh my god. So there's a good lob.

19:45
a good lobster roll, you had me at hello. Like literally unlimited, like I could eat them every day. Yeah, okay. And I'd never get tired of them. I would never want to live in Maine. It's too cold, it's too far north. But if there was one place I might would live, be up there was Maine lobsters. Like just.

20:04
hugging them and hanging out. Before you eat them. The thing is I'd have like pet lobsters but then I'd eat them. You know, be like I love you buddy. Vicious cycle. But you're gonna taste good on my roll tonight. So Sunday the 25th, National Lobster Day the 26th. This is a good day too. National pancake day. I do like pancakes. The Alfred House might.

20:28
break some records on the poundage of pancake mix that we go through. Chocolate chip pancakes, or just- Plain baby, plain baby. With butter and syrup? Butter and syrup, yep. And the kids, everybody likes pancakes. And you know, bacon and pancakes frequently offered home quite a bit, on the weekends especially. Oh yeah. It's like, these kids.

20:57
expecting pancakes, you know? So I'm a pretty good pancake maker. I'm a much better pancake maker than Nicole. Well you were a sous chef. Yes I was, but pancake-ing takes a little- There's a technique to it. Technique. Yeah, all in the wrist. And you don't want it, you gotta know when to flip them, no when to hold them, no when to fold them. And you gotta have that griddle just warm enough and not too hot. Same- If they get burned, and it doesn't even look that burned, it tastes burned.

21:26
Like it's not golden brown if it's a little too golden, but it tastes burnt. Yep. Sorry to Chris and I'll send that shit back I'll be like I've got it at a table and it looks okay. Yeah, but I know I'll take one little bite No, take that back. I need to come back there and I'm not that guy usually with stuff like sending back but pancakes Bert few things better than a good pancake and then a burnt pancake true being

21:50
Terrible fine thin line. Yeah pancakes and lobsters this weekend. There you go Sunday Sunday Monday, happy fall. You have pancake day here at the office, you know There's your social holidays yes onto our social media news got some fun little articles YouTube outlines a new monetization program for short creators. We knew this was coming

22:17
Beginning in 2023 creators who have at least a thousand subscribers and draw a minimum of 10 million shorts views over a 90-day period can apply for YPP And perks therein such as monetization from across shorts and long-form videos Yes, I saw this and I think you're gonna see more and more of this where You know, they're gonna have to I made the analogy

22:44
or comparison of like programming, you know, who gets paid like, yeah, they pay millions of dollars for these shows to get produced. And then we're the creators or anyone that puts content to social media. And I think you're going to see more and more competition for the best creators. And so they've got to pay them. And a thousand subscribers does not seem high as in like.

23:08
Entrance number entry number for this no, but 10 million shorts use overnight. I mean, that's yeah, that's significant That's significant, but I think you're gonna see more and more Monetization Type yeah, I'm just like in different things. Yeah, like you think that will just opinion. Do you think that that will?

23:28
increase the quality of content or decrease it? Like will people sell out or do you think that it will increase? I think in the short term it would increase. You know, it's like. Everybody's kind of a TV station now. We're all TV stations, like, and there's going to be there's a taste for different things, but now there's a set of.

23:54
what, 100 TV stations? Every person, like there's a billion people and so there's a lot of different tastes and a lot of different niches. It's gonna, you're gonna see this niching down which is kind of back to what we had flavors last week where the cooking stuff and the content creators there and I could see people getting paid for doing that and that's a channel within, you know, like, it was, so I think- Nickel and dime, you'd say. Yeah, but I think in the short term it'll get better but to get the views, the content has to be

24:23
No matter what we think is good or bad, if it's getting that many views, then it's grabbing attention. Yeah. I just don't know, like, there's a formula to this stuff. Like, my kids watch these YouTube videos, like demos and like watching other people play video games was kind of a twitch thing, obviously, but and I mean, it's just crazy, but there is kind of a formula to all of it.

24:48
Yeah, absolutely. And some staging. An algorithm. On some levels. You know, Jay Paul. Fascinating. All right, what else we got? We've got, so Be Real, which we've talked about a lot, not a ton to report, but they are considering adding paid features as opposed to advertisements, which I think is an interesting twist just on the monetization aspect of it. Yeah. Because it is a free, like there is none of that right now. Yeah. So.

25:15
Am I reading this right? I didn't read as much report. Like you're you pay for the features in the app? Yes. OK. Yes. Like editing aspects of it, filters, things like that, as opposed to dealing with advertisements. Yeah, that's interesting. I think it goes back to show like, what is this platform? Is this a creation platform or is this going to be truly social media?

25:39
Because if you're paying to create, you're going down the avenue of a creator, creation platform, a, you know. But if it's, you know, if it's social, I think that this makes more sense for them because if it's a purely social app and you end up with the, like, you know, having to watch a video or something, like I'm, and it's all like timed, I would get annoyed and delete the app. Yeah.

26:05
I don't know. So we'll see. I'm curious. It's an interesting turn or they just don't want to compete. They know they're long term. They can't compete with TikTok and Facebook. Probably if they get, and they may have, maybe have a scale already to be bought. They have data and stuff, but we'll see how it goes. But that's it for social media. This next one on to our marketing news. I thought this was a fascinating number. Retail media makes up 11% of global ad spend.

26:31
This year's retail media spend represents 18% of global digital advertising and 11% of total advertising. The study was done by Group M and they estimate that retail advertising will increase roughly 60% and reach $160 billion by 2027.

26:47
I mean, pandemic's over, you know, so this is the pendulum, like pendulum swing, hardcore swing the other way. And they need people back in the stores and whether that's online or offline, I imagine retail makes up both. But.

27:05
foundation of a lot of retail, steel, brick and mortar for some. And so nine times out of 10, that's the preferred, like if you have that option, that's preferred. Yeah. And so they got to, you know, they've got it. They're going to be competing even if.

27:19
You know, you see dips and other things like you've got to get competitive again because what you see and I've noticed this, whether it's retail stores or restaurants, there's still some that are that have hung on, hung on, hung on. They're closing. Yep. Even in Greenville, we've seen some of this, like some restaurants that historically have been great, but with labor costs and food costs and like other things, like the competition, like they're still.

27:49
And I think so thus these retailers, you know, that have made it to come on the other side of it, have got to get things back out there and continue to elevate their brand and then promote, you know, their differentiation, you know, so.

28:06
You know 160 billion. Yeah, it's a lot of money and 2027 is not that far away No, it sounds like a long time ago a long time long time far far away galaxy in 2027 Kind of does sound like an old Star Wars date, you know Four years now four four four and some change. Yeah Next we have some old

28:35
I've been joking that I'm almost 33 years old. But we've got some food news. Carl Jr's Hardee's, you a Hardee's fan?

28:43
I eat some hearties. I used to eat the breakfast a lot. I like hearties burgers. I had the best biscuits before people kind of got a little better at biscuits. Like everybody got a little better at them. That's it. That's the market. Like we had the best biscuits before people got better. Hearties breakfast back in the day when I grew up. You went there for sausage biscuit, biscuit and gravy. Telling you. You know, I know you wonder how I'm not 400 pounds talking about food. But they're refreshing your brand identity. And lots of HGH.

29:09
I'm just kidding. It's Brad Pitt skincare. That's what you use. Don't lie. I don't take ACH. But Hardee's is refreshing your brand identity with flavor as the inspiration. The new design system is inspired by the brand's flavors and ingredients, including a made over Happy Star logo and other design elements that are textured to invoke charbroiled burgers, a bold color palette and impactful typography. This is so fun. I mean, what's interesting- Have you seen the logo? It is. Look.

29:39
They've got to stand out. I think the biggest problem that Hardee's has had over the years, and the reason they're not on my radar, number one. You forget them. I forget them. The market, there's just nothing really stand out about it. I get Hardee's and Wendy's and- My kids always want to go to McDonald's because they love Happy Meals and I think they put crack in the food. I'm joking, McDonald's. Carrots. It's a joke. They're addicted to your Happy Meals.

30:07
Then if I want like a fast food burger, Flame Broiled Burger King, pretty good. Not that stand out either, but if I'm gonna choose the best burger, there are Wendy's probably. Wendy's is what I would do. And so like, Hardee's is kinda like the odd man out. I don't eat that much personally. I don't eat much fast food. I got him on a road trip and there's nothing else around. My kids eat McDonald's about once a week. We limit it to that. Not counting Hot Cake Friday.

30:36
with the older boys. We do Hotcake Friday. McDonald's, if you're out there, it's already been sponsoring us. 175 school Fridays in a row we made until the pandemic. We've picked it back up, literally. Back on it. I should be the official sponsor of, I mean, it was Hotcake Friday. Look, start making TikToks. Start making TikToks. It'll happen. Anyway, back to my hearties. You gotta stand out, people. Like, this is like, if you, and you gotta lean into it.

31:06
You got all this competition and in a heavily crowded category. So this makes sense to me. I have no idea how it all is going to come together and what it all is going to taste like. You know, you know, the article is drippy, messy and indulgent, which are not words I would associate with hearties. But maybe now. But you know what? After reading this, we'll see it get implemented. I'll give it a shot. You know, I'll try some hearties.

31:34
Maybe on air, maybe not. Ah, so we gotta start eating on the podcast. Carl's Jr. Yes, key here, stand out or stand down. Either way, we'll eat burgers. Yes. This next one, your favorite alcohol of all time. Ha ha ha, sarcasm. Mike's Hard Lemonade pays consumers. No. There it is. Pays consumers to take PTO. This is very smart.

32:00
Now through September 28th, consumers can apply for MTO, which is Mike's Time Off, for a chance to win $200 for one day's worth of Time Off. Winners will be paid electronically via Zelle or Venmo. The giveaway comes as a fear of recession looms and could boost the brand's presence among price-conscious Gen Z consumers. Yeah, this is fun.

32:20
I mean, I'd love to be paid by Mike. Yeah. I don't know if I ever get them as a sponsor after a few steaks. Negative. I like Mike's heart, but it's because I'm young and I still like lemonade. Yeah. I don't, you know, drink it often. Yeah. But leave it there. Good call. I caught it and I appreciate it. I.

32:47
I like this play a lot. It's fun. MTO. It's clever. MikesTimeOff.com.

32:55
I don't quite understand the mechanism here. Like, so you receive $200 for one day's worth of time off that they're just gonna pay you unless you get the time off. It's for... I mean, because are you, Mike, are you paying my employees to drink while they're work? Like, is that what's happening here? From what I read in the article, it's people who don't get PTO. This is an option. So there's some kind of like vetting process. And obviously, I mean, it's a, what? It's a six day campaign for eligibility. Okay.

33:25
That's cool. I would imagine it's a lot of people who work in the service industry or have part-time jobs You know Gen Z. Mm-hmm. And hopefully they'll spend all that money on some Mike's Heart Lumine You know, that's the plan. That's the plan and You know, I'm not a hater. It's just whatever we had that day. I think we had like the bold version. It was just not good Joe and I were sitting here And it was like

33:53
Trying to sip on wandering. It was, we had like another feature like this. So I brought some in. I think I bought the extra bold or something and it was.

34:03
Extra knock-in. That'll do it. Yes. This next article I love because I play this game too much. But the New York Times Subway ads unlock Spelling Bee in purpose-driven campaign. Are you familiar with this little game? Yes. The New York Times Games Division is running a digital out of home, OOH, campaign on subway trains and platforms in New York City to promote its Spelling Bee title. The New York Times Games, some of which are only available through their subscription, have become a key revenue and engagement source as mobile games.

34:33
explodes in popularity and profitability. I mean, the first thing I thought is like, Wurdle, like you play some Wurdle? Every single morning. Nice. I am not that, I don't even have it on my phone. I wake up and do Wurdle and zero times. But it's funny, like when we're on vacations or doing things like with the kids.

34:51
in downtime, Wirtle seems to be the fam, like a little bit of a family thing. That's fine. Like figuring it out and stuff. The boys like it. And so it's pretty fun. And the crossword is fun too. Yeah. So I thought it was the New York Times. One of the media companies bought Wirtle. It might be New York Times. I don't know. Like one of them, I think, I think New York Times bought Wirtle. Oh yeah. It was one of them. Yeah. So, uh, you know, obviously they're seeing some, some benefits to that. So is this spell, is it, uh,

35:19
Truly a spelling bee game? Like literally? There's a little bee. And you're given a certain amount of letters and you have to like make as many words as possible. And you have to always use like the center letter. It's hard. Yeah. Like it's frustrating. I don't know if I'll be as good at that. I am not as good as I think I should be, quite frankly. Story of my life.

35:40
This is cool though, I mean, okay. Digital out of home, I like, by the way. So I'm a proponent of digital out of home. It's a more affordable way to buy high profile placements and so a little bit of a thing on that. You're gonna start seeing some radcast digital out of home. So I do think, you know, they run ads on these games, obviously, and.

36:07
they're getting data from you downloading it so that then they can remarket to you. And that's how this works. So you're like, why, how exactly do they make money on these things? But you come up with these types of mechanisms, it's no different than like on the internet. When someone has like a digital tool on their website that you might use for something, like.

36:26
For instance, like if there's a movie database that you can go to and you can, if you put in a movie you get like four more that you would like. But you gotta enter your email to use the tool.

36:37
It's an email capture tool because then they're going to use that data to sell it or to remarket to you for other things or send you a newsletter you don't really want every time, every time. But it could be a newsletter you want if they do the newsletter, right? And so a lot of them just don't excellent point because I have, I have many, many of the newsletters. I actually quite enjoy a bit. Do you subscribe to NYT? Uh, no, I don't pay for it.

37:04
I do now because of the games and the articles. So I'd say it worked on me. She's there. Maxed out my free articles and now I play the games as well. So, there you go. All right. Last, last article of the day. League of Legends enlists Lil Nas X for championship anthem.

37:23
Riot Games, creator of online battle arena game, League of Legends, has enlisted rapper, singer, Lil Nas X, I don't even know if I'm saying that correctly, as the games president. He also produced an anthem in the championships, Star Walkin', which will debut, or has debuted, ahead of this event. The partnership includes the game's first co-designed artist in game collaboration and demonstrates growing interest by brands to utilize musicians to create original songs to attract new audiences. You know, Lil Nas X pissed me off when he did the blood in the shoe.

37:53
thing but like he did Old Town Road with freaking Billy Ray Cyrus which was fun my kids still loved that so this crossover makes a lot of sense you know than you know him being a vampire or whatever he was but look

38:11
Kids are in these games, man. Like they're playing these games. And so games are where it's at between this and New York Times. You know, I don't know what it says about us. We need distractions. We need to play more. We want to be placated at all times. Interchanged. Yes, entertained. And it's the only place to reach them. Like my kids aren't watching TV, right? You know, let's we're watching a football game with me or something. They're watching YouTube shorts. They're playing video games.

38:40
or they're playing sports. And so this is where you gotta go. And these kind of crossovers make sense with music and video games and Ted Lasso. Like, I mean, it's media, it intertwines. All connected. All these things. No different than Michael Jordan. I mean, Michael Jordan like original, like was in games and like Nintendo. There was like all this.

39:08
This stuff ain't new. Like it's just and music. Like Michael Jackson was on Pepsi, was with like, you know, it's just spokesperson and interchanging of media. And so, and they have attention. Borrowed. They both have a different set of audiences. Here's what's happening. You've got little Nas.

39:30
his circle of influence, all the people that like his music could do all that. You have a very popular game of League of Legends, all these people that are doing that.

39:39
But those audiences aren't exactly the same. You bring them together and they share the audiences and you bring them together so that they buy more of each product and more intermingling of those audience to the circles of influence of each. The high tide raises all ships. That's why they do these things. And so, it does. And I think you'll see more and more of this as.

40:04
my kid's time in games increases. So it's going Fortnite, Fortnite. The new season is pretty cool. Fortnite is actually one of the first games that I've like, I don't even, I can play it, but I'm not that I haven't played enough.

40:21
I actually enjoy watching the kids play it. We have it on this like 90 inch screen. I don't even know what like gigantic screen. And it's like intent. It's like you you it's somewhat it's enjoyable. I catch myself like going in there to tell them to do something else. And then like 15 minutes later, I've come out of the vortex. I've been like watching them play. Yeah. So anyway, but.

40:44
Speaking of kids, yeah, probably kids. They're all playing baseball this season. Nash had a big night in the night. Yes, I saw that on Instagram. Yeah. So sweet. He's a good kid and played well. Got the first game ball of the season, first game of the season. It's a big deal. Yeah, he's got a game tonight. That's the stuff that sticks with you. Yeah. So we're headed to Baseballville. There you go. Yeah. And. Fall ball. Clemson better beat Wake Forest this weekend. That's all I got to say.

41:11
Go Tigers. It's been a little rocky start season. I mean we're three and oh, but it's just kind of a little shaky A little stressed. A little shaky. A little stressed. We'll see. Any big weekend plans? No, no, I start rehearsals for the show that I'm in but that's it. I'm a stepsister in Cinderella. Oh Because I'm just funny

41:33
That's great. He starts Sunday. But that's it. Libra. Happy Libra season. Happy fall. Happy fall, y'all. You guys. I see what you did there. Yes. You know where to find us, theradcast.com. You can search for any of our content. And actually, I don't probably promote this enough. You can go to our.

41:51
the Radcast.com there's a search button and literally you can plug in there, Instagram marketing, and it will bring up all the episodes that are heavily about that and the highlight clips that we might have specific to those. It's a great tool for getting knowledge and specifically about things you might be interested in, marketing business or Snickers bars, you know, whatever you want. We do love our Snickers bars. Yes, or Pancake Day. Aha, absolutely. So, yes.

42:17
Appreciate everyone out there. We couldn't do it without you. For Christina Yasi, I'm Ryan Alford. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.