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Weekly Marketing and Advertising News, September 10, 2021: Apple, Target And Costco Win The
Weekly Marketing and Advertising News, September 10, 2021: …
This week on the Radcast, Ryan Alford and Joey Thompson recapped their episode with Anthony Ames and talked about upcoming holidays and fea…
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Weekly Marketing and Advertising News, September 10, 2021: Apple, Target And Costco Win The
September 10, 2021

Weekly Marketing and Advertising News, September 10, 2021: Apple, Target And Costco Win The "Brand Game" During COVID

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This week on the Radcast, Ryan Alford and Joey Thompson recapped their episode with Anthony Ames and talked about upcoming holidays and featured marketing and advertising headlines such as big brand winners during COVID.

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Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and guest co-host Joey Thompson recap episode with Anthony Ames, upcoming episode with Heidi Montag and big hitters. Talks social holidays #KissCancerGoodbye #911Day #PatriotDay, #DayOfServiceAndRemembrance #HackForChange #VideoGamesDay and more…

This week's marketing and advertising headlines:

  1. What do Macy's and the Toys R Us brand have to offer each other?
  2. Facebook slams U.K. watchdog’s call to sell Giphy
  3. Apple, Target and Costco among big brand winners during COVID
  4. This fall, tech companies will try to push private browsing into the mainstream
  5. Barstool Sports will launch a channel on Sling TV
  6. The Gmail app takes calls now, too, because Google wants it to do everything
  7. The Matrix 4' Debuts First Teaser Footage With an Interactive Website

If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford |

Transcript

00:00
It's like one level below like the shirt you really wanted. Yeah. And you go there and you think because you get it for 19 bucks instead of 39 bucks and it's not really what you wanted. You suddenly think you got the deal of the century. They get looked at that way because they're so big, they make so much money. And because people are ignorant to the fact of what I said that with convenience and service, there's a price. I admire people that build a machine like they have.

00:29
almost without anyone really knowing it. The hardest part of ending is starting now.

00:38
You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, September 10th, 2021. Yeah. And I'm joined by Joey Thompson. What's up, brother? What's up, man? How we doing? We're good, man. I like, I didn't know what today was, so you told me, so I'm glad, I'm glad you're here to hold me accountable. Hey, I'm going to hold you accountable. That's what we do around here.

01:08
Accountability, man. You following me on Instagram is about accountability. It is. He's actually my sponsor. Accountability buddy. Yeah, you're 13 steps to accountability. Is that how many it is? I don't know if Ray is. I don't know. I've never gone so. You're my sponsor. You're supposed to know, dude. I know. All right. I'm the worst sponsor ever. I'm looking for a new sponsor out there. Yes. Sure. How's the week been, Joey? It's been great. I've been hanging out here. Seen lots of you.

01:37
Any week I can see my sponsor as much as possible. It's the best week ever. I've been a really bad sponsor though, because I've seen you a lot and been like peeking over your shoulder, but not really like truly sponsoring you. You offered me three beers to be clear. I think I did. They have, I think I was trading you beers for creative ideas. Yeah, that's simply how it goes. So the keg is tapped by the way. You need to refill that. Wow. I thought there was more than three left.

02:05
Ryan has a keg in the workspace. Yes. And do you find that people, do you, are you ever alarmed at the hour that you see people using it? No, because I do get like notifications on my phone like after a certain point from security cameras. Really? And like people coming and going. And after 10, everyone seems to have a cup in their hand. Yeah. And like, it's like, I thought they were working. I thought they were, you know, like getting stuff done. No, I think they're just drinking a beer.

02:34
Do you actually get about the keg? No. I've got a sensor on the keg. Do you have a smartphone sensor? How many, how many beers get used? No, we aren't, we aren't that cheap around here. But we do, I do get notifications like at the door, like cameras turned on, like after a certain point. And so I'll start getting dinged on some nights, like after 10. And it's like people coming in and out of the door or whatever. And you know, everyone seems to have a beverage. Yeah, it's fine.

03:02
the janitors passed out on the floor. The next morning you come in. Every time I come in, the cleaning company, you know, like they've cleaned, but then there's like this pool of beer, you know? I don't know if that's beer, but that's their job to find out. I know. Well, you can start, they have those bars with the wristbands, right? That you have, you know. Yeah, that's what we're gonna do, like beep. We know how, like keep up with how many each has. I do it like a BBDO in New York, like they got, they had a bar, like at the top floor, like all of the New York.

03:31
cool agencies have bars and like they got drink tickets. So like, I think they got like, I don't know, six a month or something. Like we go have, I think you buy them, but like they had six drink tickets or something. I'm like, you know, we're smaller boutique agency. I can cover the beer and we keep some premium liquor in the bar. So like until it like gets out of hand, uh, that don't mind covering it. That's your pitch for people to New York to come to your agency. Exactly. If you're out there now and you're talented and you like to drink.

03:59
Come on. Come to the agency. Okay. Last thing I'll say about it. The, if they have tickets, you know, they're doing like prison rule type stuff where it's like, Hey man, let me get, let me get one of them tickets, man. I'll write you a, I'll do whoever's truly in the AA is selling their tickets. Dollar a piece or something, you know, I'll write you a log line for your piece or whatever. They had any counterfeit tickets. That's a big agency. They probably like 500 people. Like this is, you know, yeah, counterfeit ticket scam.

04:28
Yeah. BBDO scam, counterfeit drink tickets at the top of the bar. Can we take this to the market right now and just start our own scandal? Yes. Okay. I think we should. I think we should just get tickets made and then go act like we're employees of BBDO and like go up to the drink bar. They've got 500 employees. They're not going to, you know, we fit right in. Well, they're like agency people. Sure. I think they have so many videos now like I snuck into the super bowl. It's like I snuck into BBDO with drink tickets.

04:57
It's uh, well, transitioning to Radcast News. Hey, did you, did you actually, uh, you don't think about cults? Uh, are you other than radical? Are you, can you take off your shirt and prove to me you're not wearing a microphone right now? Cause I'll, I have one in my mouth right here. Damn it. I forgot we're on a podcast. This is being recorded. I know about, uh, yeah, Keith, Keith, near Renear. Yeah. I know that. Yeah.

05:27
So not well, no, I don't. Anyway, there's a show called a podcast, a little bit culty, but, uh, Anthony Nipy Ames and his wife, Sarah were, uh, met they're both act or an actresses, actress and actor, um, but they've, you know, Anthony came on and talked. They got kind of kind of unbeknownst to them pulled into a cult that got to be pretty infamous. The owner was.

05:55
You know, long story short, I'll run the podcast if you really want to listen to it. It was really fascinating. He talked about how, I mean, he was a Ivy league quarterback. He became an actor and then he got into this like personal development company. And he was like bringing people, farming people in and all that. But it turned out to be a little nefarious and a lot nefarious. Like women were getting branded and turned out to just be this wackos was essentially just recruiting women. And.

06:25
you know, doing who knows what. So in the IXM or Nexium. Oh, okay, it's the key, it is the key thing. Okay. For a second, I thought it was my frat, but no, it is actually, I'm not gonna show you the brand anyway. That wasn't fun. Land AKAI Delta. Okay, yeah, they have the clear, I've seen the HBO documentary. Okay. I have. Yes, exactly. So I know.

06:53
So Anthony came on and was very, it was a different podcast for us. Like, you know, it's usually like all business and he, but it was more. A warning of sorts. I mean, sure. Literally. But, uh, I mean, this guy's, it is why super intelligent, super cool people and just how they got pulled in and it wasn't one of those where they got pulled in and they knew they were being pulled into a cult and they knew what they were doing was sometimes you get pulled in.

07:21
And eventually you become aware that you're supporting something very, very evil. Yeah. But you're so drawn in. It wasn't necessarily that for them. They were supporting a part of the business that seemed legitimate, but yet they had alarms going off in their heads and they know they're, but it was really insightful and scary. I mean, I don't know. I thought it was like, Anthony is just so transparent about like his experience and like the.

07:50
kind of just the nuts and bolts of everything that kind of went on. Yeah. Well, it's always interesting, like, uh, from a marketing perspective, like there is, how do you like, do you manipulate people to be attracted to what you're doing? You know what I mean? Well, you know what we do every day in marketing, you know, to the subconscious. That's not bad. But this was really like, I will say, you know, we aren't trying to, uh, get women branded with anything other than tequila, but.

08:20
You know, sure, sure. The fine line of, uh, uh, that's like dedicating your life. You know, like Coke might be like, Hey, you should grab a Coke, but this is like dedicate your life to this cause and farm people is what you said. Well, like bringing them in so that the business gets bigger. They have more. He, it was like two or three legitimate businesses, quasi legitimate that brought in money that then supported the actual, the actual undercover things going on.

08:50
is my understanding of it. Having read a lot and had Anthony on, you know, I haven't watched every documentary on it or every episode, but I've read a lot on it now and kind of scary, but it's more scary that like, I think we all, none of us are naive. We know there's evil people, but it's just like, Tim, Tim, I'm so naive. You didn't know? No, it's like, but I don't know.

09:18
I don't know. My mind, you know what I'm saying? If you aren't truly evil, it's hard to wrap your head around. Well, you don't want to assume that kind of stuff is probably happening right under your nose somewhere or something. And you're like, oh, oh yeah. So go check that out. That's our latest episode that released on Tuesday. So go check that out. We've been getting some great feedback and, uh, it's definitely some dark points, but definitely some really insightful stuff. So, uh, a little different. You're taking on an Oprah role.

09:48
That one. Yes, exactly. We are. One of the co-founders of Netflix will be on today. We're actually recording an episode today. Oh, I'm not a co-founder of Netflix. Did you tell people that? I did let them know that you weren't, you know. OK, that's right. Well, how did you hook that up? Dude, we're connected around here. I don't doubt it. I mean, I mean, I'm here right now. Yeah, like you. Heidi Montag will be on the show next week. OK, from the Hills, Spencer's.

10:17
wife. How'd you hook that? I'm kidding. Yeah, we're doing work for them. You want to come on. We're going to. Are you you're in the Illuminati, I think. It's all making sense now. Hey, that's how it is. I will be going on the Wolf of Wall Street podcast in the next month of the following, working on the dates right as we speak. Nice. Jordan, Jordan Belfort. Nice. I see him on TikTok all the time now. Oh, yeah. He's all over the place. So.

10:44
Looking forward to that more details to come. We'll tell you to look out for that. I'll be going to LA meeting with him and then, um, catching up with Spencer and Heidi and, uh, who knows what else. You're just an LA guy now, dude. You're just. Depth flying and stunt flying, you know, just wheeling and dealing. They're going to do a reunion of the Hills, which they probably already have. Right? Yeah. Well, you're going to be where were you bro? They needed you, dude. You could have been his, like his guy, dude.

11:14
No, I missed it. If we'd started working together like eight months ago, I might have been on the episodes. Well. The reunion show. I have faith that a reunion will have a reunion. Yes, yes, yes. But we've got some big hitters. I can't even mention, we've got Grammy, a winning artist, songwriters coming on the show. Okay. We've got, I'm talking like big hitters, big hitters, big hitters, big hitters. That's. Production. Amen, we got it fixed.

11:43
Yeah. Yes. Thank you very much. The, uh, but yeah, it's a Bruno Mars. Can I, can I, can I give me three guesses? How about that? Can I have two guesses? No, I can't guess. Cause I can't name one. Okay. Well, all right. Super secret, top secret. Also stuff and it's going to be good. Heating up. Oh boy. Do you know what's that's a good national holidays coming up. Do we today?

12:07
We've got some good, serious ones. The first two, we like to have fun around here, but there's two today is actually stand up cancer day. Okay. Uh, my grandfather passed away from cancer. I've had other relatives and it affects everybody. And so, um, you know, it's one of those things that maybe we'll cure one day. I don't know. I'm somewhat one of those that feels like it's like one of those things we're never going to figure out. Like there's something going to always kill us and sure. You know, I don't know. That's one of those platitudes throughout life. Like about.

12:37
One day they'll be a cure to cancer, but it like, they'll be something else or they probably have a cure to cancer. And yeah, I mean, there's all kinds of conspiracies, I'm sure. But yeah, it's, you know, it's truly, truly sad. Yep. And then tomorrow's a bittersweet holiday for me. And that sounds weird, but it's my wife's birthday. Okay. Which is awesome. But love of my life. It's nine 11.

13:04
I've never been more torn in my life. Like I'm celebrating, but I'm not celebrating. I guess you can have it can be binary. Like you can not. I mean, you can separate the two and I do, obviously. But it's like, yeah, how do you compartmentalize compartmentalize like the biggest terrorist attack in our history with my wife's birthday? It's like the bird. And you know what? She's one of those people like she's never got the. She's not like a Debbie Downer. She's not like my birthday's on the worst day. You know, like she just

13:33
She didn't choose for her birthday to be there. I know. You know what I mean? But you know, some people would just own it like, man, I'll get the worst birthday ever. Sure. You know, like, she doesn't do that. And so I love her for it. But, um, but it is, you know, everything that's happening in Afghanistan and everything else is a reminder that freedom isn't free and, you know, we've always going to have people that, you know, want to get at us for our way of life. For lack of better words.

14:01
a lot more complicated than that. But well, I feel like the big ones are like the. The anniversaries of 10 years, 20, like 20 years are already already going to be big. But yes, this year, I'm sure there's going to be a. A renowned lot of conversations, conversation and all that. And I hate the fucking politics around it, but you know, but I do support. Well, that statement alone is pretty much been this past year. It's like nothing is even stated without having a political. You know what I mean? Exactly. Everything is. But.

14:32
So, Sunday. Okay. We've got two holidays. Which I think are a little related. Okay. We've got the Civic Day of Hacking. Great. And, finally. National Video Game Day. Oh shit, double dipping the chip today. Hey. Revenge of the Nerds Day is what I would call that one, dude. If you are a nerd... Great, dude. Yes. I mean, civic day of hacking.

15:01
Supposedly it's like hacking for good. Okay. And I'm like, hmm, okay. It's like, is that like stealing for good? Is that like Robinhood? That's a good question. I don't know, I find it like interesting when Anonymous does a lot of like, yeah, hacking for good, I would think. So I think it's cool sometimes when like, people get their accounts hacked and stuff happens like that. So I guess I kinda get it. Sure, I like it. But.

15:30
Hey, are you a video game guy? Uh, I was when I was younger, but then I grew up in equipment, a nerd. I'm going to get hacked now for saying that I'm getting dark. Wait, who'd you hack though? If you could hack somebody and like mess up there, would you hack somebody? I wouldn't, but like if I was like a criminal and I was going to do it, probably the central reserve or something like, you know, like go for the big bucks. But like my dad's actually the founder of the central reserve. So I'll let him know.

15:59
It's too late. He knows. So, okay. All right. Can we strike that from the record? Uh, Daniel, yeah, don't do it, Daniel, or I'm putting you on the watch list too. All right. Look, my kids love video games. Like e-sports is huge. Like video it's, it's now cool to be old and play video games. You know that. Sure. And just stay at home and eat Doritos all day and get paid for it. Do you, do you play video games?

16:29
I play them occasionally with my kids. Which games do you play? Rocket League. Are you kidding me? Madden or Rocket League? Okay, Madden, yeah, I like Madden. Rocket League is awesome. Do they not have actual real Rocket Leagues now? Oh, yes. They have leagues for Rocket League. But like in real life though, don't people like drive cars into soccer balls? What? I'm not trying to be funny, I'm serious. Yeah, I think they do. And they flatten. Are you talking about like... I think they have actual games though where people hit like a... I have not seen this. Okay.

16:58
Maybe I made it up in my mind. All right. You had a dream like you were in a fever dream. Fever dream. Well, okay. Do your kids, do they go, do they spend a lot of time inside or do they go out? What do you know? They have, we, they all play multiple sports. Okay. Esports, multiple Esports. Exactly. They're on a counter strike. They own Counterstrike, uh, league of legends. Uh, you know, we keep them, we keep them, we want them to be multifaceted in their Esports. They're going to get.

17:28
They'll play, they'll play it as long as we, not even long as we let them. They, other than maybe Clayton, my oldest, for the most part, they'll play it, but then for an hour and then they're like, they want to go outside. They want to do something. We go to the lake. They're playing in water. We play baseball, soccer, swimming, basketball. Like they're all in league. So like they're not playing video games in their free time a lot more than they're playing video games, but they do love some roadblocks.

17:57
It's like a game on all of them. You had me sold to the roadblocks, bro. When I'm waiting for like high schools to have like a e-sports department and have e-sports letterman jacket. It's just, yeah, that's probably coming. It's for sure. Well, heck yeah, dude. Shout out to your kids for going outside. Yes. We'll give them, we'll give them that. Moving on the news of the, the heavy news, the heavy marketing and advertising news of the week. Hold on. Can I pray for like 30 minutes before we get into this?

18:26
Okay. Two strikes. That's two strikes for you at home. Two strikes. That's the first. Yeah. Macy's is opening up Toys R Us mini stores within a store in 400 locations. Okay. Toys R Us went out of business like three years ago, closed all their stores, went bankrupt, everybody was buying all their toys on Amazon or at Walmart or, you know, at the flea market or not Toys R Us or not wherever, resale market, eBay.

18:55
Everywhere but to Toys R Us. Uh, and so, but the brand is not dead. They still have, you know, a holding company that owns the brand does all this. And I guess Macy's has licensed it. And so you're going to starting next year, they're trying to do a little mini activation for the holidays, but starting next year, there'll be many miniature Toys R Us stores within Macy's. That's you remember Toys R Us? Were you a big Toys R Us kid? Absolutely. I'm sure. So there's a TJ Maxx in town.

19:25
Right now. And every time I drive past it, I go, fuck that dude. That's toys for us, bro. That's where I went as a kid. Yeah. Get that facade off now, dude. Yeah. It's that empty for a long while, but then TJ Maxx went in there. Fucking TJ Maxx, dude. Don't even get me started. I know. Don't even. Yeah. TJ Maxx, all these guys, all these stores. So don't get me started on the quasi discount stores. Yeah. Like.

19:52
We get all the crap from the department stores that you think is sort of looks okay. Yeah. But it's not necessarily seconds, but it's not the most fashionable stuff in the department store. It's like one level below, like the shirt you really wanted. Yeah. And you go there and you think, because you get it for 19 bucks instead of 39 bucks, and it's not really what you wanted. You suddenly think you got the deal of the century. For sure. It's just a thrift. It's like a high, I don't say high. It's like a high end thrift store though. You know what I mean?

20:21
Like it's just what you would hope to find out. Home goods, I kind of get it. Okay. I'd rather go there and spend $5 on a pillow than $25. Like that's where you get. Okay. But clothes, not so much. It's definitely hit or miss. It's a thrift store. It's like a Goodwill that you would pay a little bit more than you would at a Goodwill for. Yes. That's it. Goodwill. I don't mind going to a Goodwill every now and then. Sure. But Goodwill, Goodwill owns his shit though. TJ Maxx doesn't. That's, that's what your problem is with them. And it goes to charity. You know. Yeah. I did not know actually. It's for profit.

20:50
Oh, I mean, how dare a business be for profit. But I do think, so look, you got two brands, Macy's, the department stores are hurting. Sure. Macy's is like what done the last holdovers like, because everybody shops online and they're trying to revive it because toys, toy purchases are actually up. Really? Overall. So as a percentage, they're like, Hey, we'll revive this, put another brand within it. We'll see how it goes. But

21:18
I think it's going to come down to what kind of toys we're talking about. Cause typically, you know, the department store toys, no different than like a TJ Maxx. Yeah. Like the shitty fingernail clip set that you like, Oh, it looks cool. It's cool packaging. It looks like the man, man fix kit or whatever. And you open it and you use a fingernail clippers twice and they bust. It's like, fuck. Sure. But it looked, cause it said manscaping. I thought it was like meant for me. Well, dude, everybody's got toys now. Target, Walmart, Adam and Eve.

21:47
There's just toys galore, dude. I want to be a Toys R Us man. Not a kid, dude. I want to be a Toys R Us man. Toys R Us grandpa one day. I like it. The Facebook. So, uh, did you know they own Jiffy? We've already went over Giffy or Jiffy. I roasted you on that, dude. I had, I don't even know what Jiffy is. So.

22:14
Oh, oh, oh, oh, yeah. Giffy, dude. Yeah. You have a use in your mind on any of your posts. God, I'm like verified on Giffy, dude. All my stickers. Giffy, dude. Can we, can we make a poll right now on your Instagram story? Is it Giffy or Giffy, man? There we go. There's some free IG story content for you. For you. All right. Yeah, I like it. But so, uh, UK watchdogs are asking, they think that, uh, Facebook owes too much. Yeah.

22:42
Uh, too much, no competition. So they got to sell Jiffy.

22:48
I don't know which one's that neither one sounds good, but either way So they own too much so they have to make more money to probably buy something else with the money They got and so capitalism pretty much, you know, like Someone else could buy them, you know, like why they gotta sell it. Yeah, I don't know man. You can't watch dogs I oh, I don't like your chips. Please sell them like How did that conversation go? I don't know but

23:18
Anyway, I like Jiffy because I like my stickers. So if you're out there, hey, search Jiffy, Ryan Alford, the Radcast. You can search the Radcast and we have stickers for the Radcast. Search. Radical. Okay. Multiple. We actually trending on Radical. We are on the first page. If you look up Radical in the, in the Instagram, Jiffy, we are on the first page there. Um, so yes.

23:47
Hell yeah. I think we need some Joey Joe and Sean stickers. I do, some GIFs? Yeah, we need some GIFs. GIFs. Stickers. These are the GIFs to keep on giving. Okay, I like that a lot right there, man. Yeah, applaud yourself, that was great. One more. Yes, thank you, thank you. You and I have a, yeah, we have a pretty pronounced beef now about GIFs. That can only be solved by Google. Yeah. By Google. Whatever Google says it's supposed to say. And when you look it up, there's like.

24:15
50% call it GIF. I'll guarantee you the UK watch dogs. They call it GIF. They probably call it GIF, bruv. Yes, probably. Probably. Okay. So moving on, Apple, Target, and Costco. So we're looking at revenue numbers and the big are getting bigger. They did extremely well during COVID. Go figure. Who would have thought? The whiteboard says- The only stores that got to stay open.

24:45
Online and offline. Wow. It did well. Are the UK watchdogs going to get them to sell part of what they own too? I don't think so. It's called a monopoly. Oh. And they like to play. Sure. Uh, no. Not that, you know, who's... Costco's becoming a monopoly warehouse. Like, Sam's are kind of... Yeah, sorry Sam. Sam's got... The uh... Oh.

25:15
That is a lot. What the? Somebody just get their toilet fixed. What the hell is that? It's the longest toilet. Don't ever play this. We're really getting Sam's out the door there. I could have smoked a cigarette during that toilet flush right there. Holy shit. Literally, holy shit. Oh, man. Okay, I love how the whiteboard says winners during COVID, which is true, but it just feels like an oxymoron. It was a little odd. I'm the...

25:43
Yeah, I'm the COVID winners. Me. But you know, like I'm not, I'm really not the right wing conspiracy theorist guy. That's not me yet, but it does like it's all the pharmaceutical companies getting huge, all the big box retailers getting huge Apple staying huge, getting bigger. It's just justification. People can justify. Well, people need it. They need it. You got to stay open. They got to eat.

26:09
Some of these other stores should close, but they need, they need all the mom pops need to close. They fucking need us. We need, you need masks and you need to close and then all the big black stores. No, they're okay. Yeah. You know, you could go to Lowe's and work on some stuff, but you know, we don't want you going to the local hardware store. Sure. Who does the clothes, local, local ordinance. For sure. Yeah. I don't know. Anyway, it's shocker. They, they got bigger during COVID. Well, I mean, people have a voice though.

26:38
You ultimately vote with dollars. So if people don't like stuff, that's the problem. People are like, I don't like this, but then they go continue to do it. So called apathy and there's a lot of it going on. Sure. So we'll see if you want to see, I'm going to target later. If you want to talk about this, we can, we can ride over there. I was going to go over there and have a, uh, I was going to Costco to get a hot dog and a slushie. You want to meet over there? What's actually, let's do both. And then we can go to, uh, we can go on the iTunes store and download them. It's like people bitch about it. They're like, well, where are you headed?

27:07
Well, Johnny needs some overalls for, uh, for, uh, school. Back to school. Uh, I gotta go to Target. Sure. And they were just like bitching about it on the radio station or the podcast. Yep. Toys are Macy's is doing Toys R Us. Oh yeah, well I was going to go to Target. They actually have a toy department there and, uh. Well, there's only still a place to buy them now because Toys R Us closed. Oh, okay. Yeah. They'll be back at Macy's though. Sure.

27:36
So this fall tech companies, just, just broadly tech companies, trying to are going to be pushing more, uh, private browsing, which means incognito mode. Incognito mode. Yeah. That you really aren't being tracked. Yeah. Right. Yeah. Sure. Yes. Private browsing. I don't think private browsing. Do you think that tech companies could lie to us about, or be not true in their

28:06
Transparencies.

28:10
Oh, okay. Good. All right. Yeah. Cause I, I trust tech companies, you know? Big time. Yeah. Big time. I'm glad, uh, one of the largest problems with tech companies over the past decade hasn't been if they're selling our information or not. Yeah, I know. They have our data. Yeah. You can rate on data. They would never, never do that. Never consent. But here's my thought on that. Like owning a digital agency, number one, we need data. Sure. And, but also say.

28:38
People want to get rid of data until you tell them that means your conveniences are going to go away. Sure.

28:47
You pay in data for convenience sometimes. Okay. And so be careful what you, what you ask for. And, but at the same time, have we teetered too far at times? Yeah. But at the same time, you have to be willing to give away some amount of personal information and things that you do to be catered to.

29:14
And so there's a fine line of not giving that away. Cause everybody, we all have kind of become very reliant on some of our, our, uh, ability and flexibility and convenience. So sure. Well, I've had that moment where I feel like the phone is looking, it shows me an ad for something. And I'm like, what? I didn't want that. But inversely been like, oh shit, dude, it's the thing I wanted. Yeah.

29:41
So we start giving it away, you want to get, and maybe you like pantyhose, but like you want pantyhose in your feed? You know, like, or would you rather have, you know, Swiss Army nights or whatever the hell. I want pantyhose, they make great ski masks for when I rob banks, they're great for that. No, well, even on the data stuff though, I'm not that interesting, you know what I mean? So at times I'm like, if someone's gonna hack my thing, they're not gonna get that much money. They're not gonna, what are they gonna find out about me? Like my Netflix viewing history?

30:08
Take what you will. Cripple me. Hey, they can serve you more of what you like. Probably. You want to be served less of what you like and more of what you don't like? I want double pantyhose as well. Double pantyhose is what you want.

30:26
Maybe not. It might be a, I don't know. Bottom line. I'm, yeah, they're not going to have a private interview. Are you serious? I read that and I was like, I want to put it on here just to say that I don't think it's true. Number one, I don't think tech companies want it. And number two, I don't think there's going to be a push to it. You heard her first folks. Yeah. Ryan Alfred thinks tech companies are giant liars.

30:55
Not every one of them, not the ones that hire us. I'm kidding. He's they're all liars. They're they don't look, not every one of these companies are bad. No, or intrinsically bad. It's just 99%. They get looked at that way because they're so big. They make so much money. And because people are ignorant to the fact of what I said that with convenience and service, there's a price. Sure. You either pay with your data so that you don't have to pay with your money.

31:26
with your wallet, because look, the services that Facebook provides with marketplace and with connections to old friends and groups, that has to get paid for in a way, and it's called ads and it's called data because that allows the ads to run more efficiently to serve you more of what you want. I'm not saying that everything Facebook does is perfectly great for the world. I'm not saying that. There's gray in everything.

31:56
But I do think that consumers have gotten spoiled by the access and the convenience as we've been given that now they want to play the game of, Oh, I don't want to give up this. I don't want to give up that. Well, you've been getting this. Do you want to pay for it? And yeah, they pay for Netflix, you know, things like that, but it's not, you know, you pay for Netflix because it has no commercial. Yep. You want to watch TV for free, then you're going to pay for it. Somewhere else. Even Spotify and Netflix are the amount.

32:26
you have access to for the amount you pay is like. Ridiculously cheap. The amount of content you get on Netflix for 20 bucks, 15 bucks a month, uh, is ridiculous and is probably the best value in marketing and, and I'm not saying that because the Netflix founders is coming on today, Mr. Rudolph. Yeah. Call him Mr. Rudolph. I don't know. Not many people I'm going to, you know, but Mr. Rudolph, one of the greatest ideas in the modern history. Uh,

32:55
But yeah, it's actually a good value. Some things aren't great value. Sure. Netflix, Disney plus. Well, the boomer in me is like 20 bucks. I remember when I paid that much for a DVD. Now I get to, it's all you get unlimited access to watch them anytime you want. Now they're going to steal my data. Honestly though, what are they going to do with that data? You know what I mean? Like he likes rom-coms crazy son of a bitch. Lock them up. Put them in jail. But it's a slippery slope.

33:24
They start taking this. They'll start taking that. Okay. All right. There it is. Yeah. That's what they say. We'll see. And you know what they say. I don't. What do they say? Whatever it is. Okay. You like Barstool? I'm mixed on them, dude. If you keep it, I find myself to be, most people would say that this guy's a bro, but I feel like, uh, you know what? I think they're overrated. I'll say it on their- I think Dave Portnoy is a marketing genius. Sure.

33:53
I'll tell you that. Probably the greatest marketer of our time. Whether accidentally is not right because he's too smart for that, but like sometimes marketing is very intentional. Yeah. He's accidentally, purposefully, strategically become the greatest marketer of our time. Like it's all of the above. I don't even know that accidental is the right word. I'm sure it's all intentional. But like. Well, I think he's smart that he has the wisdom of.

34:22
someone who's older, but he's appealing to people who are younger. So, you know, a lot of kids that age aren't smart enough to do what he's doing. And very, very youthful approach. Yes. You watch the piece for reviews? I did. He's what I'll say about it. The fucking boring at times. You know what I mean? He's just eating pizza, man. I sometimes see, he gets the homeless people to meander in and it gets awkward. But like, to me, David Portnoy is a figure and he's not the most interesting man in the world. Yeah. I think it's.

34:51
We're going point counterpoint. New York accent combined with don't give a shit combined with seems to have a good heart down deep. Oh, sure. And I think that, and you know, like, there's probably like five people that I would really pay money to have like a beer with and lunch with like, he'd be one of them, you know, I mean, I'm pretty well connected, but I'm not connected to Dave.

35:21
Sure. I'd probably spend 10 grand to have dinner with him, to pick his brain and like just to be in his company. Sure, well here's my thing with them though. All they do is literally repost fucking videos from kids that are already made. It's not like the greatest. Borrowed interest. 100% what it is. That's why like, it's great they like put it all in the hub, but I'm sure like the people who make this stuff are not getting their due. They get more followers because Barstool's following. Sure. So they.

35:50
piggyback on the back of that. And then, you know, if they had 10,000 views on their own organically and then Barstool post it, they get up to 10 million, you know? Sure. So it's good for them. Good for, you know, it's exposure. It is. And I guess I'm just not, you know what I mean? I, I don't love them like some people love them. I think the content is it's interesting. I don't love every bit of their content. I more admire them from the machine of marketing and business that it is that people

36:18
I admire people that build a machine like they have almost without anyone really knowing it. Sure. Like they just think, oh, it's a cool Instagram post. And some people have now figured out they have monetized it in certain things, but, but I'd bet two years ago, 80% of our audience didn't even know how they were monetizing. It's probably a little more transparent now because they've gotten so big and Dave's promoting certain things, but like, and they have other characters, other people, rough and rowdy. Sure.

36:48
Well, I do think, yeah, because what they do appeals to younger people. Like how, how mad are you really going to get at someone who I guess is fairly lighthearted at the end of the day? You know what I mean? Exactly. That's why I think some things are just too serious. My appreciation to them goes to the marketing and business side and then the lightheartedness that's under the undercarriage of most of it, you know? Sure. And they are launching a channel on sling TV, Barstool sports. That makes

37:17
sense, honestly, it's surprising it took so long. I mean, I know it's almost saying that they would be the channel already, but I think they've kind of been their own channel on Instagram and Tik Tok and everything else. But sure. I was, uh, I did a PA gig one time on the wine walks they do. Okay. So I got to spend time with them and everything. And, uh, that was, I mean, it was interesting. How was it with working with them? Uh, good. It was really straightforward. Well, we had to Reggie Bush was one of the interviews and then, so we got to hang out with him and then Anthony Lynn. Yeah.

37:47
Was it? The basketball player? That's Jeremy Lin. Anthony Lin was good. Jeremy Lin, sorry. He's the coach of the Chargers. Oh yeah, yeah. Okay. During the shoot he was like, hey man, I got some tequila. You guys wanna come to my penthouse and drink tequila? I was like, Yes. Okay. So we just went up there and I was playing cornhole in his penthouse and like, this is the coach of the Chargers and I wouldn't have known, you know. He was just a guy. Had a great time.

38:18
And if he's watching this right now, he saw me splashing.

38:23
He knows I got an arm. He needs to give cred where creds do. Yeah. Uh, I'm a Barstool fan. Not more for the, less for the content, more for the overall genius of it all. I've seen the tattoo. They haven't, but I have. So, it's on my butt cheek. Um, the, uh, Gmail app takes, uh, calls now. And, uh, I was like, okay, hell yeah. Is there anything that Gmail does it do? Oh man. Reads my mind.

38:52
I just, it's just another phone I can ignore the calls from. Yeah, I know. It's like, hell yeah. Does anyone take phone calls anymore? Like, like really, like I do because I've been, I own an agency and have clients and type, but I think everyone else, unless you're like in the service or business or something like. I get calls from telemarketers a lot. That's all I take. I get 27 of those today and it's, uh, it's pro it's so funny. It's a potential spam. Yeah. Definitely spam.

39:19
And absolutely for fucking sure spam is the name on the phone. Sure. I love it. Well, okay. Going back to some of our points, if the hacker kids on hacking day could just like hacks on to these places and shut them down. Also I am like, I'm glad the phones now say, uh, probably spend, what does it say? Scam likely. So there has to be some data that transmitted to those companies that they're like, identify this as spam. So, okay, if you're going to collect my data, keep identifying these spam companies. Wow.

39:48
It's supposed to be, there's some kid in Greenville that won a lot of money from like, because robo calling is like illegal. Sure. And like, so if you get a call and you know it's robo calling and you get enough information from you, you can sue them and get money and supposedly a local kid has gotten a lot of money. I need to, I forget the name of him. He hit me up about doing some Instagram stuff for him and I forget his name. Cool kid. Nice, nice guy. I forget his handle and I'd like to give him, maybe I'll tag him.

40:17
in this since I can't remember his exact handle. I need to go call my lawyer real quick. Have you been robocalling again? And I know it's part of your steps. As your sponsor. Yeah. What the hell? I really need you to quit. That was part of it. Robocalling. I was in the packet, dude. Don't join Colts. Don't hack. Don't do robocalling. You see that's a callback. We're adding themes today. All right. Yeah. And finally today, the Matrix 4 coming out.

40:46
in the fourth quarter. Hey, I love me some major. I took a red- Keanu Reeves, most underrated guy of all time. I'm not saying actor of all time, guy of all time. No, I'm gonna fucking call you on that one, brother. Hell no. I like Keanu. He's not underrated. He's like the most overappreciated guy. I don't have to say overappreciated, just broadly appreciated in this past year has done like the ultimate reversal. Glow up of his perception of him, dude. I like him. But I liked him before this last year. Sure.

41:15
Maybe he's become way popular than I realized, more popular. But you know who else liked them? Uh, movie studios with hundreds of million dollar budgets. So I think, I think he had some cloud. Yeah. You don't like his action movies. No, what I'm saying is I like him. I don't think he's under appreciated though. I think he's, I used to be sure. Maybe it's gone the other way now, but I like him. I feel like he's, I'm trying to think of other equally appreciated at an equal to his, uh,

41:43
worth. I don't know. He's like a meme now though. You're like, Oh, it's like Keanu Reeves, bro. And people are like, dude, he's so cool and nice. Point break. I mean, I actually never saw it, but what I did, God, I did take a red pill and a blue pill before I got here though. So matrix matrix for they've got a new interactive website out for it where you can, you have to take a pill to get in.

42:13
Yellow Bill. Okay. Was that a coin you had to buy online? A video game? It was a coin. I'm excited, dude. Yeah. Yeah, so anyway, it's coming out. I'm excited. Fourth quarter. I hope it's good. I mean, you know, like, I hope it's not like too formulaic, but like a good story. Like, supposedly he died in like the last one, as I recall. Like, I don't know how they're bringing it back. They don't either.

42:42
but they looked at their bank account and said, we're gonna figure this out right now. I actually met, you know when he came back, it came into town? Yeah. I actually, I got to talk to him for a second and he said something I thought was pretty interesting. He said, how in the fuck did you get in my hotel room? Please, please. Hey, we're working on this, Joey, you know. Step nine. Brian. I'm looking. Do not enter.

43:11
hotel rooms that you're not invited into. Look, the only way that I'm going to keep you as my sponsor is you got to take me to Toys R Us when it opens. In the, in the, in the, in the matrix. This, this is getting really meta. We're going to have a, a matrix where you have a Macy's and a toy store in it. What does it mean? They're collecting your, that's what it's going to be. All that data in the matrix, what that is, is the data they're mining from us.

43:41
That's actually what those little numbers falling are. The Radcast is really just the start of the matrix. You're in the matrix right now. I am. Come into the studio. Damn dude. I never thought about it that way. I'm gonna get unplugged. Oh shit dude. Well, I'm going to go finish tapping out that keg, but it's been great talking to you. Well, I am excited about some of our content coming out. So, uh, you want to talk about some of the, uh, a little, some of the parody stuff we've been doing lately? Well, we were going to shoot, uh, the fourth installment of the matrix here, but then

44:10
Come and find out, those bastards. Yeah, we're just shooting some social media content for Radical, and it's parodying the marketing and advertising industry, and I think that's a direction we'll continue to go here.

44:30
Yeah. See, I like it. Oh, okay. I got to do that. To do. I like it. I didn't know if you wanted me to freestyle and I was sweating profusely. That's why we're black. Cause you're watching the video. Joey did start dancing a little bit. So you're listening to the audio and you need to go back and watch the video because he wasn't sure. I was bobbing my head a little bit there guys. Yeah, exactly. I got the moves like Jacker. That's what the kids say. Right. Did. Um, yeah. No.

45:06
That was, that was the sound of me, me leaving. I'm leaving on my tractor that I parked. Tell the valet guy to give me my keys. Uh, yes. To no, no. Yeah. We're working on some short bits on, uh, the re what several pages. It'll be on there. You'll see them. Yes. I think they're really funny behind the scenes. What, what, what you think agencies and marketing companies are up to versus, you know, close to reality. Sure.

45:33
And we have a bit about what, uh, what would happen if you worked with, uh, certain very radical clients and, uh, sure. And, uh, they're going to be very funny. They'll be out on our channels soon and the fall along radical underscore results on Instagram and of course, radical company on Facebook. And so we're going to be fun. When are you going to get your own, uh, sling TV channel? Oh, it's coming. The rack. Yeah. Sure. It's coming. Media empire. We're building.

46:02
Media Empire? The Media Empire. Okay, if I said Media Empire, I was like, Media Empire. You know what, I don't know what that means. Oh, it's a, Well then I back, The secret lab we're building the Media Empire. Okay. I also backpedaled and thought, well you said Medium Empire, which I like, I like that concept of like, yo, we're gonna run the world at a reasonable level. At a, I like,

46:28
You're like the TJ Maxx of monopolies. All right. You're, you're right. You're right below of your monopoly, but not a monopoly. Joey enjoyed it. Hey, Ryan, I wish I could say the same, but you're fired from being my sponsor and get a new keg. We will refig refill the keg. And so if you're ever in the Greenville area, stop by our coworkers base camaraderie or AIDS radical free beer on tap. So

46:54
Now we should have thousands of people coming in to get a free beer. We're on the Swapripet Trail in downtown, beautiful downtown Greenville. You want to tell them where you live too? Yeah. I'm going to give them your address. Actually 123, uh, Joey Thompson Boulevard. Um, right near the, uh, freeway, the old junkyard. It's a junkyard, junkyard under the freeway overpass. Cool, man. We're here to make you up with Joey, Joe and Sean. You can find us at Joey, Joe and Sean.

47:25
That's it. You can find TikTok, YouTube, Pinterest, Tinder, grinder, Yelp. Help. This is a cry for help actually. Hey, I'm still your sponsor until we leave this room and that's step five is admitting you have a problem. You can say my sponsor. Sponsor. Sponsored. Cool. Well, today it was sponsored by radical. Yeah. The best digital ad agencies in the country.

47:52
Find us at radical company find the radcast at the radcast calm and I'm at Ryan Alford on all channels I'm only on Instagram. I'm not on grinder, honey So you know where to find us. We'll see you next time. All right