00:00
Hey guys, what's up? Welcome to the latest edition of the Radcast. Here is the Radcast News. It's Friday, September 9th, 2022. Ticklebox Central here at the Radcast. We are punchy and you have your adult punch there today. We recorded a little later than normal. To the queen. Or maybe we did, maybe we didn't. Maybe this is the morning beverage, but yeah. Yeah, cheers to the queen. Yeah, if we had recorded on time, she'd still be with us. This is true.

00:28
Yeah, it was a dark joke for you. Yeah. And listen, I can go there. But yeah, Queen Elizabeth II dies at age 96, which is wild. Like second, longest serving monarch. She was 70 years. Wow. Yeah. It's a long time to do anything. She was crowned when she was 25, which is the same age that Leo would have stopped dating her. So if you listen last week, Leonardo DiCaprio.

00:57
quits on Loves Lovers at 25. But for some interesting context, Queen Elizabeth has been or was alive for 30% of American history. That's kind of the stat right there. Yeah, so you got to see a lot of our ups and downs. To be sure. No, more ups than downs, but a lot of history. And speaking of history, today's our weekly marketing and advertising news edition. Indeed.

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wherever, however, whenever you are. We're just out of all order here. We just don't. Nothing wrong with it. That Queen news was kind of breaking news. So it kind of needed to break in before even all the intros. So I like it. I got ahead of myself. I don't like that the Queen passed. I think it's sad. I've never been like a monarch junkie or anything like that. But like, you have to recognize the significance. It's a big deal.

01:46
It is. Another big deal, literally, physically. But that's pun intended. Twitter and Elon Musk are going to go into the octagon on October 4. It is officially set for October. Musk has been trying to get it pushed back, but the lawyers of Twitter will not allow it, will not stand for it. Yeah. 44 billion, is that what they're working with? I don't know how this is going to play out. Yeah, neither. Twitter's...

02:13
I thought Twitter had a good argument for a while, then the whistleblower comes out and you know they've got like all these platforms have some amount of fraud or spam or whatever going on. So I don't know how they're going to defend that. There's probably proof of it. And I don't even know that they can help it per se. There's just always going to be bad actors and bots and everything else. So that's going to be fascinating to watch. It's like...

02:39
Yeah, I care and I don't at the same time. It's kind of like when you think about it, like I think about like if you're going to get married and suddenly someone didn't want to marry you, but someone still did and they're like, we're going to hold you to this. I feel like it's kind of like like an episode of Andy Griffith, like this one family, like didn't want the son to marry this daughter because it was they were rivaling families in the Rocky Mountains. And.

03:03
Anyway. Hatfield and the McCoys. Hey, that's exactly who it was. Thank you. There you go. You know Andy Griffith. You grew up in the South. I did. That's the greatest show ever. Still there. It was so good. So good. Old Barney Fife. But you know, on the same level, Twitter and Musk as the Andy Griffith show. The modern day. The modern day Hatfield and McCoys. Yes. It will be fascinating how this plays out. Yes.

03:32
I could see an argument for both sides, but when you don't want to buy the company anymore I think what it's coming down to the reason they're holding them to it. They just want to get the billion dollar fee Yeah, okay fine. You don't want to we'll take a billion dollars to our bottom line, right? I think that's really all this is coming down to And so yeah, we'll see how it goes in the battle of Twitter's history ownership tweet that

03:59
And some rad news. Hope everyone enjoyed our re-release of Will Ahmed from Woop, founder of Woop, the most advanced, most popular fitness wearable. Wearable. Wearable. It's an interesting word. It's a fun word. Yeah. Just a wearable. You never know what that thing's tracking. But anyway, really good episode. Will is great, really insightful. Brilliant. A lot of great knowledge on small business, large business, running a business, being

04:28
and what it took to kind of get whoop where it is. Some of the history, some of the things that have already transpired quite frankly, they're blowing up and great to have him on. And again, we'll re-mention Think Billions, the event. Coming up. Nick and I will be on the road for October 21st to the 23rd. Go to thinkbillions.club, learn more about that. It's all about, look, thinking bigger, acting bigger, not even acting, just acting like.

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you know, you know you're ready to take the next step. This is like, Just do it. You know, we talk about successful people that are ready to like really take the top off. And this isn't for people that are trying to get there. There's a lot of events for those. I've been to many of them, believe me. And, but this is for really high-notch people that have already had a minimal amount of success and they really want to

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come and learn how to think billions, how to think bigger, how to really play on a higher plane than they have been. And it's gonna be a great event where we do lots of interviews there and be involved with that, with Howard Paynes and his team. So we're excited for that. October 21st through the 23rd, come to the site.

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Learn all about it and you can apply. There is an application that sounds toity toity, it's not meant to be that way. But the reality is this is a small event. This isn't 10,000 people in an auditorium. This is maybe 100 people total at a castle, a large home in Palm Desert, California. So we hope you will check it out. And if the shoe fits, you need to wear it. Think Billions, thinkbillions.club.

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And speaking of other things you need to check out, branded bills, official merchandising, merchandise provider, excuse me, of the Radcast. Christine is our lovely model today, holding up one of our many, yes. The Navy's my favorite, Navy and the Olive probably. Yeah, good color. Yes, goes over the head. Exactly, Radcast merchandise that we have here in our studio and that we give away and that I'm religiously wearing. The...

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brought to you by BrandedBills and BrandedBills.com. You can custom order anything you want there. They also have a great new camo line that's pretty cool. I've been known to wear a little camo myself. I got some pretty good camo shoes. Back in the day. Yeah, I got some cool camo shoes, tennis shoes actually. I might have to get me a new camo hat from BrandedBills. And you know what? I'm gonna go in and enter Radcast 20 and I'm gonna get 20% off, which you can do as well. 20% off your entire purchase at BrandedBills.com. You can also go to our website, theradcast.com. Click on sponsors.

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click on Branded Bills, you automatically get 20% in your card added, and you tell them the Radcast sent you. Go check them out, our good friends at brandedbills.com. Got some news today. We do, we've got some social media news first. I'm excited about this, because I've wanted this for a long time. Tweet editing is here, with live testing now active in the app. Tweets will be editable.

07:40
Another fun word within the first 30 minutes of following their publication. This is designed to limit the capacity for people to update viral tweets in retrospect, because you won't know just how much reach a tweet will eventually get within the first half hour. About damn time. Yeah, I got to tell you, I don't use, I'm on Twitter. I used to use a lot. I have like 10,000 followers. I don't know how I still do because like literally I tweet once a month.

08:06
Maybe I've got, I'm getting better, but this will make me want to tweet more because I always thought this was the dumbest thing. It was so annoying. I've deleted so many tweets. Yeah, where I wrote the wrong thing or I didn't finish what I was gonna say or I wanted, like, it's just something. Punctuation was off. I never understood why you couldn't edit it. I think it was that real time kind of mindset. Yeah, I get it. Helped with getting canceled. And it's definitely not edible.

08:30
It's because when I first read the article, you very carefully spelled that out frantically correctly. But I was like, it was not edible. Sometimes I do wanna eat some tweets, you know? I shoulda told you the tiger ones. This next one is no surprise. TikTok has been voted the most innovative ad platform in a brand new survey. The study incorporated a response from over 18,000 consumers and 900 senior marketers, which also found that consumers view TikTok ads as

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the most fun and entertaining, while TikTok also increased its overall trust score among marketers this time around. Are we surprised? No. You know, like- Is it innovative though? Or is it just- It's just the most- The same but better. It's the fastest growing, and so it's like they gotta give it to someone. They're gonna award it to Facebook or Instagram. And the algorithm is better, isn't it? The algorithm's better for organic content. That's why, you know, like most innovative platform would have-

09:29
probably would have been there when they, but the ad, the ad games improved a lot by the way. But I don't know, just because the content's interesting doesn't mean the ad platforms are really interesting. It's been kind of a pain in the ass to use into the last like six or eight months. So, you know, just cause the ads themselves are entertaining doesn't mean the platform itself. But- Just cause the survey says doesn't mean. No, but look, I mean, it's just another sign, TikTok's, you know.

09:58
Here's stay, making a big dent. And it's a good place to be for the right ads. And what I think they've done well is early on educating brands, the type of content that works and doesn't work on there. And I think so thus the ads typically are a little better because people learn real quick, you can't just throw a 30 second spot on TikTok. You get Swipe City, you know, in a hurry. And like it's gone. And so no one's watching that. And so.

10:27
I think brands learned that early on and thus the content's been better. Sure. And then the ad buying has gotten better. So we'll see where it goes. Onto our marketing news. I don't know how I feel about this. Apple promotes a bigger iPhone screen to accommodate streaming and gaming. The standard iPhone 14, I can't believe we're at 14, comes in two sizes. The popular 6.1 inch design and a new plus version.

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with a 6.7 inch screen that's intended to better accommodate video streaming and gaming. Just buy an iPad. Yeah, I mean, here's what I'll say about this. Related to unrelated. This is another smart one. I do watch the commercials with the folding Samsung and I'm like, that's pretty cool. Cause you can fold it up. Look, I loved my flip phones. And it gets out of the way. So like you get that big, huge screen.

11:20
while you're watching, but then it folds up like a phone. So it's not gigantic, like, you know, annoying. Do you hear us, Apple? We want a flip phone. I would love an Apple flip phone. Now, I would never get one because no matter how much, how sexy it looks, just iPhones, the OS is just so much better. Oh, they're so much better. And then all the Android people are gonna text me how much I... Sorry. Keep it. The point is there's been little innovation in the design of the form.

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factor of the phones in a long time. Yeah. And so just going a little bigger, you know, what was it before the plus? They had a plus size last year. Yeah. Well, the six point five, I mean that point to it's something like that. It's what I have. I don't know, but it's it's large. Yeah, we'll see. And I get it. Look, everyone's watching movies, different things. If you're going to do it, you want a bigger screen, but a tablet or it's folding Samsung. It's like all they can do is make them bigger. We'll see.

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Next up, Starburst beams TikToks into space to engage Gen Z. From now until October 14th, TikTok users can create a video that asks, how do they make Starbursts taste so juicy with hashtag beam it up Starburst for a chance for the video to be beamed into space via a partnership with Spacespeak. Gen Z is the cohort most interested in space. 63 percent of Gen Z is interested over the average U.S. 49 percent.

12:42
Well, when you mix two things I really like, when you say beam it up, I mean, they go to Star Trek. Beam me up, Scotty. And then Starburst, which I really like. I mean, you have a winner on your hands, for my example. It's fun anyway. I love this. It's a lot of fun. And they actually beam it up. Yes. I did wonder why it was always so juicy. What's your favorite Starburst flavor?

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Strawberry see I like the orange ones like a psychopath. I like the orange I'm an equal the only ones I don't necessarily love are the yellow ones sure I don't know why that yellow and everything It's you know like yellows. I like lemon anything lemon. Yeah, I'll pass on that You know it's good candy pez Flavored chalk really yeah, you know don't make a snake come on Nick

13:25
Oh yeah. Oh yeah. Toys are fun. Yes. Candies. It's chalk. No, it's tasty goodness. They have like special kinds too, you know. Oh yeah. I like to get the old like I want to let's get a Radcast Pez dispenser. Yes. Oh yeah. You need a Ryan Pez dispenser. With your head on top. Challenge accepted. Challenge accepted. I can make that happen. Oh, man. I do like this. Hey, look, it's the exact user group do it in the exact type of content you should. I had no idea that Gen Z was so interested in space. Neither did I. But hey, OK.

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All right. While we're on our candy kick, Snickers kicks off NFL season with a hunt for rookie mistakes. I love this. New newly released Snickers packaging features a QR code that directs consumers to a link to submit their mistakes. This is a play on rookie football players and obviously rookie mistakes. Yeah, it is clever. I want to see I'd like to know where you go to watch all these, though, like.

14:21
You know what I've gotten back into is America's Funniest Home videos a little bit. I've been watching that on Sunday nights here and there. You know, like long week, long weekend sometimes, should have been, but sometimes it's, and it's like, put down a little America's, like just some of the dumbest thing ever. And all Alonzo's cheesy as hell. But to this thing, everybody likes watching. Look, fails are great. That's how you learn. Right. Right. Everybody loves fail videos. My kids are watching it. You can get over being embarrassed. Oh my gosh.

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And I love America's Funniest Home videos because you just start laughing and then you're just like coughing. You can't stop. This is just a play on fails and they're wrapping around NFL because, you know. So it's fun. Snickers is the official candy bar. You give me that QR code and go watch some fails. Snickers, you like to get Snickers? I love Snickers. Yeah. I love a good Snickers bar. It satisfies.

15:12
It does. It's the right right marketing. Toby, you're not you and you're hungry. No, it used to be all Snickers satisfies is that the original campaign back in your day, back in my day. I worked on some of that. The yeah, it sticks to your teeth a little bit caramel. But man, it's good for you. You know, Pesda, I will say this. Snickers is the one candy bar that kind of fills me up like a snack.

15:39
Yeah, I can and I don't look out because there's some pro I can tell you last time I had a whole full-size chocolate bar So this would be clear about this but back in the day when I would eat more candy bars it was a little heftier the You know chocolate bar you eat that thing and say oh you want Snickers is kind of like, you know a good little bit. I think it's the peanuts maybe. Yep, you know a little protein Absolutely, you know a little caramel so good

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Tom Brady asks Gen Z athletes to ditch toxic comparisons in an Under Armour ad. In the hero spot NFL quarterback, Tom Brady asks Morgan Freeman to read a letter he penned to an up and comer being called the next Tom Brady. Brady's note instructs the recipient to tune out the noise and compare themselves to nobody but the kid in the mirror, featuring the tagline, be the athlete no one saw coming. What say you? I think Tom Brady's

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starting to get a little more mainstream is what I think. I feel like he's opened up and done more things in the last couple years. I didn't feel like you ever saw him in advertising. But now he's about to come out of football and it's starting to open up a little bit. So I worked- You agree with that, Nick? Yeah, he's been doing all kinds of videos on social media too. Remember that one where he hit the golf ball? Hole in one. When I was in New York, one of my acting coaches worked with him on some commercials and said that he-

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was awful on commercial. So I think that he's probably just loosened up and gotten more comfortable doing advertisements. Well, he's always been a little stiff. Yeah. I mean, I think it's personality. Oh yeah. That just makes him great at football. Like he's so intense, but yeah, I don't know. It's fun. Yeah, I like the spot. I mean, it's be the athlete, no one's all coming. Cause he was not top pick. He's been playing that violin for quite a while. Like it's like, he's now like the greatest player to all ever play. Right.

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27 Super Bowls. So I mean, you know, he's, he's more than that one. He was like a six round draft pick or something. And yeah. So I mean, again, I think it's smart. It is. And he's going to be on TV probably as an announcer or whatever. So he needs to expand his horizon. Not the people don't know who he is, but maybe just different generations. But when you think about it, 20 year olds, they know who Tom Brady is because they're still in the NFL, but they don't know it as well as a 35 year old, you know?

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So that's a good point. Got to keep it up there to keep your marketability high. Get those Gen Zs in there. Yeah. And last but not least, Wendy's latest Rick and Morty crossover opens portal to Uber Eats. Are you a Rick and Morty fan? Not really. Yeah, I couldn't get into it. It's a little silly. Yeah. But Wendy is re-upping its partnership with Rick and Morty as the Adult Swim series enters its sixth season.

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The tie up this year incorporates an Uber Eats component where the delivery app will feature a special Morty's menu promoting combo meals inspired by the sci-fi comedy. Yeah, I mean, it's right in the lane for when Wendy's needs to be. Right. So I get it. You're Rick and Morty, you watch Rick and Morty? Not really. It didn't seem like your type of thing. I could not get into it. I couldn't see you watching that. I couldn't see myself watching it, but you know. But there was a big thing with the Szechuan sauce with McDonald's that, I mean, like,

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they have this huge tie with fast food chains, which I think is interesting. Yeah. And I always thought adult swim, you know, was like gonna be like a dirty channel or something. Like, I saw it, it's like, oh, it was Nickelodeon. I'm like, oh, it's like kids. It's weird. What is this? And I realized it's adult cartoons that, you know. Can't do it, man. That, you know, I like Simpsons. Yeah, but the Simpsons is like the OG. Yeah. And I like Big Mouth. Big Mouth is like the one that I enjoy the most.

19:23
Cause I like the comics behind it. It seems like there's maybe one or two others that were pretty good. But I can't think of any. I couldn't get into this one though. The Simpsons were just, they used to be like, can't miss TV. Right. Sunday night, eight o'clock, that Simpsons, you know, Bart, something. Set the precedent. Yeah. Bart Simpson. You watch, you watch Simpsons? A little bit. A little bit. That's kind of a little bit of, y'all were too young, your parents probably didn't let you watch it. Oh yeah. No, I didn't.

19:52
Yeah, I see like pieces here and there. Yeah, for sure. You know. For sure, for sure. The deep end. That's what they call that. They've got all kinds of crossovers. Put those Swimmies on. You need to watch that there, Nick. There you go. Oh, hey, tight 21 minutes. You know, do you have to pick up children, you know? Yes. Finish that beer.

20:19
Yeah, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno, uno,

20:31
And we did win. So I'm not. That's why I was a drowned in my sorrows. That's why I had a beer in celebration of Plumson beating Georgia Tech. There you go. Yes. So we wrecked the rambling wreck. My target was one last weekend. So we're doing good. Third quarter. We're doing good. Yeah. That was a crazy game. I mean, I've never seen that. I was a fun one to watch in a while. I didn't have the like we were at the lake and going out on the boat or whatever. And it was thirty five twenty one going in for court. I'm like.

21:01
Thor Klinitz gonna win no big deal. I like it three hours later. I saw the final scored. I had to do double take out It was a misprint. It was like what 63 20 63 61. I was doing the math I was like this court 60 points in the fourth quarter and still lost and still did not win crazy Anyway, there you go college football season is your swing. Yes, and Hopefully enjoyed last night's NFL game

21:29
And just in case you DVR'd it, we're not gonna give away the results. So the Rams and the Bills. So we'll talk about it next week. For Christina Yasi, Nick Weaver, I'm Ryan Alford. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.